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Noha El-geweily

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Marketing Chit-Chat2024-06-0513 minMarketing Chit-Chat2024-05-2213 minMarketing Chit-Chat2024-05-0126 minMarketing Chit-Chat2024-04-1713 minMarketing Chit-Chat
Marketing Chit-ChatEpisode 8:CSR between effectiveness and illusion/حلقة8: مسؤلية الشركات المجتمعية بين الفاعلية و الوهمIn this episode, we're discussing corporate social responsibility, its meaning, its importance, what makes it effective, and what makes it illusional. Don't forget to evaluate this episode and share it with anyone who is interested in marketing. you can follow us on Instagram from the link below https://www.instagram.com/marketing_chitchat_podcast/ في الحلقة دى هنتكلم عن المسؤلية المجتمعية للشركات، ايه هي تعريفها وايه اهميتها وايه الي ممكن تعمله الشركات علشان تخليها فعلا فعالة مش مجرد وهم. متنسوش تقيموا الحلقة وتشاركوها مع اي حد مهتم بالماركتنج وممكن تتابعونا علي انستجرام من اللينك الي فوق. References: https://www.investopedia.com/ask/answers/041015/why-social-responsibility-important-business.asp https://www.unido.org/our-focus/advancing-economic-competitiveness/competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr?fbclid=IwAR3DrS6c4FdbJDld5eu6WZEl4yCNaZ0LKrtMaM2rv7ffRFaV5u23pioaAPE https://www.mckinsey.com/featured-insights/leadership/making-the-most-of-corporate-social-responsibility https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-
2024-03-2020 minMarketing Chit-Chat2024-03-0617 minMarketing Chit-Chat2024-02-2113 minMarketing Chit-Chat2024-02-0721 minMarketing Chit-Chat2024-01-2421 minMarketing Chit-Chat2024-01-1019 minMarketing Chit-Chat
Marketing Chit-ChatEpisode 2:Good brand means Good story, Doesn't it?!/ الحلقة الثانية: جودة البراند قائمة علي جودة قصتهكتير أوي مننا كعملاء بيكون عندنا بعض العلامات التجارية الي بتكون ليها ولاء كبير عندنا وتعلقنا بيها بيكون بيكون عميق جدا. ولكن عمرك سألت نفسك هو أنا متعلق بالمنتج الي سهل أوي يكون فيه زيه و أحسن منه ولا متعلق بالقصة الي البراند دا بيحكيها عن نفسه؟ خلينا نحاول نتناقش في حلقة النهاردة في النقطة دى. مصادر الحلقة هتلاقوها في اخر الوصف. متنسوش تقيموا الحلقة وتشاركوها مع أي حد مهتم بالماركتنج. وممكن تتابعونا علي انستجرام من اللينك دا https://www.instagram.com/marketing_chitchat_podcast/ We as customers have some brands that we love and be loyal to, but it is always interesting to ask are we really like the product or the story behind the brand. let us in this episode try to discuss this issue. Don't forget to rate the episode on Apple podcast and share it with people who are interested in marketing. and you can follow us on Instagram from the link above. References and links: https://blog.oxfordcollegeofmarketing.com/2022/06/17/what-brand-storytelling-is-and-why-it-is-so-important/ https://www.youtube.com/watch?v=Yy7fxLwfOnQ https://www.charmin.com/en-us https://www.always.com/en-us/tips-and-advice/the-talk https://www.youtube.com/watch?v=CDOROuLGyV4 https://www.instagram.com/mixandmatch_eg/
2023-12-2713 minMarketing Chit-Chat
Marketing Chit-ChatEpisode 1: Marketing research is an ongoing journey / الحلقة الاولي: دراسة السوق رحلة مستمرةفي الحلقة دى هنتعرف علي الاساس الي بيتبني عليه ال Business كله وهو دراسة السوق والحقيقة اني ركزت هنا علي بعض الطرق العملية الي بنستخدمها علشان نبدا Business نستمر فيه ، ننميه ، نستبدله او نلغيه خالص . هنعرف الطرق الي بنستخدمها علشان نكتشف احتياجات الناس الي ممكن يكونوا هم نفسهم مش عارفين انها موجوده. متنساش تقيم الحلقة وتشاركها مع حد مهتم بالماركتنج. ممكن تتابعونا علي انستجرام من اللينك دا https://www.instagram.com/marketing_chitchat_podcast/ In this episode we're gonna discuss the base of creating any Business and any marketing plan and it is (Marketing research) and we're going to discuss some practical methods that marketers use for introducing / Developing / replacing or even discarding a product or a service from the market and to figure out the hidden needs of customers. Hopefully, you'll enjoy it. Don't forget to rate the episode and share it with anyone interested in marketing. References: Principle of marketing for Philip Kotler & Gary Armstrong. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-marketing-recipe-for-growth-creativity-data-and-relationships#/
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