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Noibu - ECommerce Experts
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The Ecommerce Toolbox: Expert Perspectives
From Monolith to MACH: Inside Harry Rosen’s Digital Rebuild With Tovi Heilbronn
Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age.If you’re navigating legacy systems, struggling to align business and tech, or trying to...
2025-06-25
19 min
The Ecommerce Toolbox: Expert Perspectives
How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo
We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu.Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.What You’ll Learn:Why trust is the most important KPI in grocery ecommerce and how to earn it wee...
2025-06-18
45 min
The Ecommerce Toolbox: Expert Perspectives
The Untold Story Behind Galls' $700M Ecommerce Consolidation, with John Arquette, Ecommerce Director at Galls
What happens when a $700 million distributor buys a top competitor, and everything starts to unravel? That’s the situation John Arquette, Ecommerce Director at Galls, walked into when he took over ecommerce at Galls and turned things around quickly. A Marine Corps veteran with two decades in ecommerce, John shares how he rebuilt trust with military customers, revived a failing email program, and used a literal Jeep tour to collect first-party data that drove 97% click-through rates. In this episode, he breaks down how to consolidate brands without losing SEO, why marketplaces aren’t always the answer, and what ecommerce leaders shou...
2025-06-11
19 min
The Ecommerce Toolbox: Expert Perspectives
The Key Strategy Behind BigCommerce’s B2B Pivot and Composable Transformation, with CEO Travis Hess
Today, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale.
2025-06-04
32 min
The Ecommerce Toolbox: Expert Perspectives
The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6
Today, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer...
2025-05-28
24 min
The Ecommerce Toolbox: Expert Perspectives
Rebrand or Replatform? Why Doing Both at Once Can Break Your Ecommerce Stack
What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills, Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused.What You’ll LearnW...
2025-05-21
20 min
The Ecommerce Toolbox: Expert Perspectives
From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune
Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce.What You’ll LearnHow to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)Wh...
2025-05-14
20 min
The Ecommerce Toolbox: Expert Perspectives
How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell’s Playbook
In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one.What You’ll LearnHow to evolve from product-led to lifesty...
2025-05-07
19 min
The Ecommerce Toolbox: Expert Perspectives
How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar
Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar, VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market.What You’ll LearnHow Topps expanded its brand globally across digital and retailWhy omnichannel isn’t about channels, it’s about the customer experienceHow setting clear customer expectations builds loyalt...
2025-04-30
20 min
The Ecommerce Toolbox: Expert Perspectives
How Mejuri Balances Tech Innovation and Business Impact with Rohit Nathany
We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany, Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce.Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation.Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, sc...
2025-04-23
23 min
Commerce Innovators
105: Building Trust in Grocery Ecommerce with Data-Driven Insights and AI, Featuring Carrefour and Noibu
In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the grocery commerce sector. Show Highlights: Challenges of maintaining trust and...
2025-04-23
45 min
The Ecommerce Toolbox: Expert Perspectives
What Most Companies Get Wrong About Scaling with AI, Tim van der Horst Explains
Explore how AI and edge computing are transforming industrial innovation with Tim van der Horst, Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the boundaries of what’s possible when AI and edge technologies converge. Tune in for expert insights from the cutting edge of tech and innovation.What You’ll Learn:Why edge computing is critical to AI scalability and what it meansHow OnLogic is enabling smart, local decision-making for...
2025-04-16
19 min
The Ecommerce Toolbox: Expert Perspectives
From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech
Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology.What You’ll Learn:Why personalization is Omoda’s core differentiator and how they’re scaling it with AIHow to launch an AI stylist customers actually want to useWays Omoda is using generative AI to imp...
2025-04-09
16 min
The Ecommerce Toolbox: Expert Perspectives
H&M’s Game-Changing Approach to Brand, Tech & Customer Experience with Jenn Volk
Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, crafting seamless omnichannel experiences, and why today’s ecommerce strategy demands more brand storytelling than ever before.What You’ll Learn:How H&M blended digital storytelling with ecommerce conversion in their 2024 site relaunchWhy product detail pages (PDPs) ar...
2025-04-02
18 min
The Ecommerce Toolbox: Expert Perspectives
How Camper is Redefining A New Era of Customer Engagement with Alan Ferrero
Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.Alan shares insights on:His career journey from venture capital...
2025-03-26
14 min
The Ecommerce Toolbox: Expert Perspectives
How Tractor Supply is Driving Ecommerce Growth with Rick Lockton, VP of Ecommerce at Tractor Supply
Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton, VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walmart to Tractor Supply, the evolution of ecommerce in retail, and the strategic balance between digital experiences and in-store service. He also dives into AI adoption, customer-centric strategies, and the unique challenges of serving a specialized customer base.What You’ll Learn:The ev...
2025-03-19
18 min
The Ecommerce Toolbox: Expert Perspectives
Why Human Connection Beats AI with Jared Kugel, Founder of Tire Agent
Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases.Jared shares insights on:Building a customer-centric business in a tr...
2025-03-12
19 min
The Ecommerce Toolbox: Expert Perspectives
How to Scale Ecommerce in a Crowded & Ever-Changing Market with Jacky Lambert
Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets.Episode Highlights The biggest shifts in ecommerce over the last decade.How new digital channels impact customer acquisition and competition.The Role of Team Agility and Structured Testing in ecommerce S...
2025-03-05
18 min
The Ecommerce Toolbox: Expert Perspectives
AI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne Veit
Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation.Episode Highlights:Why starting with mobile-first design is essential (and what brands often get wrong.The limitations of conversion rates and what metrics matter.H...
2025-02-26
21 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Anna Westerholm: Tech Strategy in Personalized Commerce
Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth.Episode Highlights:The power of customer loyalty in uncertain timesScaling personalized pr...
2025-02-21
15 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Ron Ijack: Technology, Retail Evolution, and Navigating the SaaS Landscape
Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS solutions, and how businesses can better integrate technology to drive efficiency and sales. Ron discusses actionable insights on balancing innovation, reducing tech bloat, and making technology a true business enabler rather than a distraction.Episode Highlights:Why technology should be...
2025-02-20
21 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Lena Moriarty: Navigating AI and Personalization at eTail
Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation.As North America's premier ecommerce event for over 25 years, eTail brings together retail innovators and technology leaders to shape the future of digital retail. Their upcoming Palm Springs 2025 event features 300+ speakers across 21 customizable tracks—from AI implementation to social commerce—delivering acti...
2025-02-19
14 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert David Cost: Driving Business Success Through Omnichannel Innovation
Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost, Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable strategies to help businesses navigate the evolving landscape of retail. Learn how to balance digital innovation with traditional retail fundamentals for sustainable success.Episode Highlights:Leveraging ship-to-store programs to reduce costs and increase customer satisfaction.Understanding why physical stores remain critical, even in a digital-first world.Partnering...
2025-02-12
15 min
The Ecommerce Toolbox: Expert Perspectives
Navigating Digital Transformation for Business Growth with Alexandria Sims, VP of Transformation at Sleep Country
Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability amidst innovation, Alex discusses actionable strategies to help businesses navigate the complexities of transformation. Learn strategies for connecting digital transformation initiatives to achieve tangible business outcomes.Episode Highlights:Defining success in transformation initiatives with measurable growth metrics.Aligning technology investments with business priorities to avoid chasing trends.Balancing stability a...
2025-02-05
21 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Breanna Fowler: Driving Change with Data Strategies and AI Personalization
Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.Episode Highlights:Her diverse career journey, which spans higher education, fa...
2025-01-29
22 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Andrew Burton: Flexibility, Innovation, and the Future of Composable Commerce
\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton, the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights into commercetools commitment to providing flexibility, transparency, and innovation for brands aiming to deliver world-class customer experiences, from the importance of milliseconds in performance to the strategic prioritization of roadmaps.Episode Highlights:The transition from legacy systems to composable commerce and why flexibility is critical.In...
2025-01-22
24 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Jenna Flateman Posner: AI in Retail – Balancing Automation & Human Connection
Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionable strategies for aligning technology with consumer needs, from optimizing fraud detection to enabling conversational search. Learn how AI can simplify operations, enhance customer service, and drive profitability while keeping your brand competitive in today’s digital-first landscape.Episode Highlights:How Jenna leveraged quick wins, like...
2025-01-15
28 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Alexis Katsafanas: Embracing a Customer-First Mindset in Luxury Ecommerce
Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market trends. Alexis shares actionable strategies for fostering a customer-first mindset, leveraging data-driven decision-making, and balancing brand authority with market demands. Gain insights into the challenges of personalization, the art of experimentation, and the delicate balance between maintaining luxury positioning and meeting customer expectations.Episode Highlights:Em...
2025-01-08
23 min
The Ecommerce Toolbox: Expert Perspectives
Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Christopher Cowger
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.Episode Highlights:Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce teamHow generative AI is taking e-commerce into a new paradigmThe ways generative AI can be utilized to connect the front and back end...
2024-12-25
22 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert James Semple: How to Transition to Headless Architecture the Right Way
James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin’s discussion on aligning business goals with your platform architecture and why it’s crucial to start with K...
2024-12-18
23 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Gabriel Yanko: Lessons from Building ASICS Canada's Ecommerce from the Ground Up
Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecommerce operations from scratch, balancing data-driven decision-making with customer feedback, and adapting to the fast-changing expectations of modern consumers. From leveraging social commerce to managing retailer partnerships, Gabriel offers practical insights into driving growth while maintaining a seamless customer experience. Join us to learn how staying focused on the basics can le...
2024-12-11
15 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Leo Griffin: How Fast Sites Drive Massive ROI
Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and the pivotal role of site speed in driving business growth. With the experience he’s gained from a diverse career spanning strategy consulting, venture capital, entrepreneurship, and executive leadership at major global brands, Leo is a font of knowledge for anyone looking for expert insights. Tune i...
2024-12-04
20 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Thomas Mulreid: Demystifying Composable Commerce
Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo’s latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he’s an expert in the changes that are reshaping the world of ecommerce: headless and composable commerce. In this conversation, Thomas reflects on how Orium has helped brands to quickly create tailored digital experiences with cutting-edge composable strategies. They also explore the pivotal role of MACH architecture in b...
2024-11-27
23 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Rohit Nathany: Innovating Tech Evolutions from Within
In this episode of Ecommerce Toolbox: Expert Perspectives, Kailin Noivo interviews Rohit Nathany, Chief Product and Technical Officer at Mejuri, a leading luxury jewelry retailer. Rohit shares insights from his diverse background, including experiences at HelloFresh, Amazon, and a manufacturing startup he founded. At Mejuri, Rohit oversees engineering, product, and marketing, drawing on his broad expertise across supply chain, operations, and finance. Tune in for Rohit’s unique approach to balancing tech customization and business growth, with insights on scaling innovation, managing tech debt, and fostering customer-centric digital experiencesThey discuss:Rohit’s diverse career journey from software engi...
2024-11-20
23 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Meenakshi Lala: From Fashion to Flowers
Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into all the challenges that come with stocking and delivering a perishable product sourced from 11 countries across 48 U.S. states. Innovation and AI is relevant to all industries, and for Meenakshi, it has been a gamechanger in how they deal with customers and maintain dynamic stock levels. This is...
2024-11-13
20 min
The Ecommerce Toolbox: Expert Perspectives
Ecommerce Expert Chris Meystrik: Replatforming and Innovation
In this episode, Kailin Noivo sits down with Chris Meystrik, Chief Technology Officer at JTV, a leading retailer in the jewelry space. They discuss:Chris's unique career journey from particle accelerators to ecommerce leadership at JTVThe integration of JTV’s 24/7 live TV broadcast with its ecommerce platform to enhance real-time salesHow leveraging real-time data helps optimize everything from product airtime to warehouse operationsThe challenges and successes of JTV’s re-platforming journey and insights on knowing when it’s time to re-platformStrategies for balancing technology and business outcomes in a fast-paced ecommerce environmentTo detect, prioritize and resolv...
2024-11-06
21 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Dileep Marway: People-First Strategies and Navigating Digital Change Through Culture
In this episode, Kailin Noivo sits down with Dileep Marway, VP of Engineering and Technology at AND Digital, who shares his remarkable journey from pharmacy to technology leadership. They discuss:Dileep's unique career path and the importance of a scientific mindset in technologyThe critical role of cultural transformation in adapting to fast-paced technological changesHow digital transformation has evolved and its significance in today’s competitive landscapeStrategies for balancing innovation with the need for stability and security in tech environmentsInsights on team topologies and how to leverage them for effective digital transformationTo detect, prioritize and resolve Ec...
2024-10-30
24 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Jeff Hanson: Enhancing Customer Experience through Omni Channel Retail
In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into:Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and DecorThe critical role of aligning e-commerce with in-store experiences for a seamless customer journeyStrategies for leveraging data to understand customer behavior and improve service deliveryThe impact of evolving customer expectations on retail, especially post-COVIDInnovative practices like "My Order Pay Online" and their approach to integrating customer care with e-commerceTo detect, prioritize and resolve Ecommerce errors...
2024-10-23
25 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Kelly Goetsch: On Headless Commerce and Microservices
In this episode, Kailin Noivo chats with Kelly Goetsch, a renowned thought leader in composable commerce and Chief Strategy Officer at Commercetools. They explore:The rise of composable commerce and its impact on modern e-commerce architectureWhy microservices, APIs, and headless commerce are reshaping the future of digital retailKey strategies for brands to stay agile and competitive in an ever-evolving e-commerce landscapeHow to future-proof your e-commerce platform by leveraging a modular approachTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Ex...
2024-10-15
27 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Sophie Wawro: How Shoptalk is Transforming Retail Partnerships
In this episode, Kailin Noivo sits down with Sophie Wawro, Global President at Shoptalk, to dive into:How Shoptalk became a must-attend event in retail and e-commerce, growing exponentially since its launch in 2016The art of curating top-tier content, with expert speaker lineups and cutting-edge topics like AI and industry innovationShoptalk’s groundbreaking double opt-in networking system, setting new standards for business connectionsStrategies for creating immersive event experiences that maximize value for attendees and drive industry changeTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring plat...
2024-10-09
23 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Monica Villaquiran: Blending Infrastructure and Creativity at Richemont
In this joint podcast with Salesforce Commerce Cloud, Natalija Pavic welcomes regular host, Kailin Noivo, CEOof Noibu, and Monica Villaquiran, VP of Infrastructure, Client Experience, and Innovation at Richemont, for a deep dive into digital innovation in the luxury retail sector. Together, they explore:How luxury brands like Richemont are navigating the digital landscape and elevating online customer experiencesThe importance of proactive error monitoring to improve customer journeys and boost conversionsThe role of AI in resolving complex technical issues and leveraging customer feedbackKey strategies for balancing innovation while staying focused on core competenciesTo detect, prioritize...
2024-10-02
35 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Brent Bellm: Embracing Open SaaS: BigCommerce's Strategy for Flexibility and Customization
In this episode, Kailin Noivo sits down with Brent Bellm, the visionary CEO of BigCommerce. They dive into:The journey of BigCommerce from a focused SMB platform to a leader in mid-market and enterprise solutionsKey strategies and challenges faced while transitioning from SMB to a robust enterprise offeringThe evolution of e-commerce and the impact of composable and headless commerce modelsInsights on maintaining a culture of innovation while scaling and relocating operationsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Ex...
2024-09-25
36 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Robin Helfer: Balancing Books and Brands for E-commerce Success
In this episode, Kailin Noivo sits down with Robin Helfer, an accomplished CFO and COO with a wealth of experience in the retail sector. They dive into:The unique interplay between financial management and operational efficiency in retailHow a background in finance can enhance strategic planning and operational executionThe evolution of e-commerce and omnichannel strategies over the past decadeEssential metrics and KPIs for evaluating tech investments and balancing cash flowTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Pe...
2024-09-18
18 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Strategy
In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore:How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpointThe critical role of digital transformation in enhancing customer experience and operational efficiencyKey differentiators between basic and advanced omnichannel approaches, and how to implement them effectivelyThe unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channelsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is...
2024-09-10
19 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Manish Hirapara: The Three Ts of E-commerce
In this episode, Kailin Noivo sits down with Manish Hirapara, CEO of Peak Activity, to discuss:The evolution from strategy and advisory to full-scale digital accelerationThe importance of customized e-commerce solutions for large, complex retailersHow to leverage data and AI to drive conversion optimization and enhance customer experienceThe emerging trends in B2B e-commerce modernization and what it means for the future of the industryTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our fr...
2024-09-04
15 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Jesse Hanse: Building an Education-First Brand
In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss:Insights on adopting a composability strategyWhy Paula’s Choice values content and education as a core part of its brand identityWhy they are re-architecting the website and the thought process behind itThe importance of starting where it hurts and solving the issues that are truly impacting the business.To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our frie...
2024-08-28
18 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Tyler Sperry: How to Create a Seamless Customer Experience
In this episode, Kailin Noivo is joined by E-commerce Consultant Tyler Sperry to explore:The key to site merchandisingHow to blend in-store and online data to create a seamless omnichannel retail experienceCollecting data and utilizing AI to uplevel personalizationThe importance of customer feedbackTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-08-21
19 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel Conversion Rates
In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to exploreHow to monitor conversion across multiple brand and geographic channelsWhether you should have a centralized database for multiple brandsHow to avoid going too far with personalizationWhether loyalty programs are a worthy investmentTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-08-14
18 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Ash Pallett of Sarah Raven: Four Phases of Replatforming
In this episode, Kailin Noivo is joined by Ash Pallett, Senior Digital and E-commerce Manager at Sarah Raven, to explore:Four key stages in the brand’s replatforming processHow to remain stabilized during a replatformingHow personalization drives conversionAI’s impact on personalization effortsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-08-07
22 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Jonathan Cleaver of SportsShoes.com: Don’t Use Technology for Technology’s Sake
In this episode, Kailin Noivo is joined by Jonathan Cleaver, Chief Technology Officer at SportsShoes.com, to exploreEnsuring data reliability before making data-driven decisionsWhy you shouldn’t use technology for technology’s sakeHow to balance innovation and durabilityWhy CTOs should be concerned with general trading KPIsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-07-31
22 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Tony Trew of Bouclair: The Importance of Geodata in Omnichannel Retail
In this episode, Kailin Noivo is joined by Tony Trew, Vice President of Marketing and E-commerce at Bouclair, to exploreCOVID-19’s effect on the home decor industryHow COVID impacted KPIs for e-commerce professionalsWhat metrics Bouclair tracks to ensure they are giving customers the best omnichannel experienceTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-07-24
20 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Alessandro Canessa of Commerce Layer: The Future of Micro Frontends and Developer Relations
In this episode, Kailin Noivo is joined by Alessandro Canessa, Head of Developer Relations at Commerce Layer, to exploreThe ins and outs of micro frontends The business impact of adopting micro frontendsThe future of developer relationsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-07-17
16 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Michael Affronti of Salesforce: How SFCC Has Evolved to Meet Consumer Demand
In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to exploreHow the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemicThe expansion of SFCC’s target into the mid-marketHow SFCC fits into the headless versus composable conversationHow AI is intersecting with retailTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our...
2024-07-10
24 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Experts Anton Grebener and Stanislav Publika of Astound Digital: The Potential of Headless and Composable Commerce
In this episode, Kailin Noivo is joined by Anton Grebener, Head of Revenue at Astound Digital, and Stanislav Publika, Senior Technical Director of Composable Commerce at Astound Digital, to exploreThe difference between headless and composable commerceWhy a business might consider moving toward a composable systemThe real-life business impacts of a composable systemHow to mitigate the risks that come with moving toward composabilityTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce To...
2024-07-03
24 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z
In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to exploreMarketing luxury brands to Gen ZHow to personalize experiences for Gen Z customers Driving conversions and merchandising with AIThe state of e-commerce in the Middle EastTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-06-26
20 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search
In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discussWhy collaboration is key for Search departments, particularly with MerchandisingWhy education is a crucial part of the role of a professional operator in SearchWhen should a business take the leap to create a dedicated Search teamThe limitations of AI in understanding customers’ real intentThe challenges of shifting data analytics platformsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is h...
2024-06-19
17 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Dan Wardle: The Adoption of Headless Commerce and AI to Supercharge Business Growth
In this episode, Kailin Noivo interviews Dan Wardle, the VP of Sales at Noibu for a discussion on:The gap in E-commerce monitoring toolsThe shift towards composable and headless E-commerce systemsThe cautious adoption of AI technologiesMaintaining brand identity through customized customer experiences.The balance between customization and user experienceTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-06-12
19 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce
In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:Data driven versus data informed approachesHow to keep the human element at the center of decision makingSmoothing friction between marketing and e-commerce KPIsThe upsides and pitfalls of comparing yourself to your competitorsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-06-05
20 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Emily Levada: Understanding The Trust Equation for Product Managers
In this episode, Product Strategy and Culture Consultant Emily Levada joined host Kailin Noivo for a deep dive into:The trust equation and its role in e-commerceHow to align teams who are spread across the worldManaging blitz scalingThe inherent tensions in catalog managementTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-05-29
22 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Emily Levada: Understanding The Trust Equation for Product Managers
Hey everyone! @Channel We’re live with the 33rd episode of E-commerce Toolbox: Expert Perspectives. As always, it would be a big help for the show if you could head on to our LinkedIn announcement post and give it a like, share, or comment!In this episode, Product Strategy and Culture Consultant Emily Levada joined host Kailin Noivo for a deep dive into:The trust equation and its role in e-commerceHow to align teams who are spread across the worldManaging blitz scalingThe inherent tensions in cat...
2024-05-29
22 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Steve Holsinger of DEPT: Why Fast-Growing Businesses Need to Go Headless
In this episode, Steve Holsinger joined our host, Kailin Noivo to delve deep into e-commerce platforms and software architecture. Steve is the Chief Architect at DEPT and spoke with us about:The differences between monolithic, composable and headless e-commerce platformsWhat KPIs drive decisions on technical architecture in e-commerceWhy heavily brand-focused retailers can benefit from composable platformsThe importance of proper documentation when updating a system in order to maintain and run it in the long-termTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformTh...
2024-05-22
23 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss:Maintaining competitiveness in a market filled with promotions and discountsHow to measure the right KPIsUsing first-party data to personalize experiencesHow Canada Goose is leveraging social commerce and influencer marketingTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-05-15
20 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert April Sabral of Retailu: Fostering a Positive Leadership Culture in E-commerce
In this episode, Kailin Noivo is joined by April Sabral, CEO at April Sabral Leadership and Founder at Retailu, to discuss:Shift in leadership focus as roles evolve due to technological advancements like AILeadership skills like decision-making and managing ambiguityMindset as a competitive advantageKeeping teams engaged and fostering creativity in a hybrid or remote work environmentTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-05-09
23 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust
In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss:Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce teamHow generative AI is taking e-commerce into a new paradigmThe ways generative AI can be utilized to connect the front and back end of Dell’s operationsBalancing the line between personalization and building brand identityTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expe...
2024-05-01
22 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Adrien Levinger of FAV Solution: Mitigating Data Loss and Friction During Migration
In this episode, Kailin Noivo is joined by Adrien Levinger, CEO of FAV Solution, a leader in Shopify implementations. to discuss:Defining your goals and selecting the right CMS for your companyHow to mitigate against data loss and discrepancies by preparing well and taking an iterative approach to digital transformation Why the aesthetics of your website may matter more than ever and needn’t have a negative impact on functionalityHow to measure success differently depending on whether you’re optimizing a site for content or for commerceTo detect, prioritize and resolve Ecommerce errors with ease, click...
2024-04-24
20 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies
In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss:How AI is fast-tracking the evolution of e-commerceWhy reducing the number of clicks it takes to make a purchase will improve conversion ratesHow to approach mobile-first strategiesBalancing competitive pricing and profitability marginsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-04-17
24 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Nabil Malouli of DHL: How to Master Supply Chain and Customer Satisfaction
In this episode, Kailin Noivo is joined by Nabil Malouli, SVP of Global E-commerce and Returns at DHL, to discuss:The critical role of supply-chain excellence in mid-market successWhy profitability and streamlining returns serve as the backbone for sustainable growth in E-commerceHow D2C brands can scale success through customer satisfaction and efficient operationsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-04-10
22 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Silvia Granelli of PINKO: How a Luxury Fashion Brand Keeps Up-to-Date with Digital Innovation
In this episode, Kailin Noivo is joined by Silvia Granelli from the Marketplace Operations team at luxury fashion brand PINKO to discuss:The pros and cons of marketplace integrations How the brand is keeping up with digital innovationBalancing data and instinct when testing new technologies and digital capabilitiesTo detect, prioritize and resolve eCommerce errors with ease, click here to book a for Noibu’s eCommerce monitoring platformThe eCommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-04-03
20 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Sharon Gai: How Brands Across the World Use AI
In this episode, Kailin Noivo is joined by Keynote Speaker Sharon Gai to discuss:How AI can help to bridge cultural differenceseCommerce in China versus the western worldHow AI is implemented in Chinese eCommerce companies to streamline operationsThe dynamic nature of eCommerceTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-03-27
21 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Mathew Vermilyer of At Home Group: Avoiding Analysis Paralysis When Making Data-Driven Decisions
In this episode, Kailin Noivo is joined by Mathew Vermilyer, Senior Director of eCommerce Analytics and Optimization at the At Home Group, to discuss:How the At Home Group utilizes data to drive decision makingAvoiding analysis paralysisHow to use data to increase conversion ratesUpcoming analytics trendsTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-03-20
18 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Jorge Ramirez of Joma Sport: The When, Why, and How of eCommerce Replatforming
In this episode, Kailin Noivo is joined by Jorge Ramirez, former Global Head of eCommerce and Digital Marketing at Joma Sport, to discuss:The concept of replatforming in eCommerceWhen, why, and how to replatform for effective business growthEnhancing user satisfaction in business expansionHow to choose the perfect platform for your businessThe biggest eCommerce challenges in 2024To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-03-13
19 min
The Ecommerce Toolbox: Expert Perspectives
E-commerce Expert Alexander Khan of Stott and May: How to Build a Winning eCommerce Team
In this episode, Kailin Noivo is joined by Alexander Khan, Head of eCommerce Technology Practice at Stott and May, to discuss:The pros and cons of in-house eCommerce teams versus agency partnersHow to find the perfect candidate for engineering rolesWhy prioritizing hard skills over soft skills is a must when hiringStrategies for effective eCommerce recruitmentTo detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platformThe Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
2024-03-06
26 min
Shoppernomics | Ecommerce Podcast & E-commerce Marketing Podcast
Ecommerce Podcast: The Art of Acquisition for Retention - Janis Thomas, Look Fabulous Forever and Playboy Enterprises, Inc
Prepare to unlock the secrets of e-commerce success with the guidance of Janis Thomas, a virtuoso in the realm of digital brand building. This ecommerce podcast episode traverses the delicate balance of enticing new customers while nurturing a devoted community that champions your brand for the long haul. Janis' expertise shines as we look at how the initial purchase experience plays a pivotal role in fostering customer loyalty. We also look at the strategic use of data to decode the ever-changing patterns of customer behaviour. Her experience at Playboy Enterprises Inc and Birchbox gives her a unique p...
2024-03-05
47 min