Shows
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesNora Engelbert - From Anthropology to ARON®: Leading with Joy, Courage & CoCreationNora's journey from academia to the business and public stages on transforming collaboration and leadership
In this powerful episode, Nora Engelbert shares her personal and professional journey—from life as an anthropologist in academia to her transformative work in the business world. Now a keynote speaker and alumna of the Keynote Bootcamp with Barbara Bosch, Nora speaks publicly about leadership, change, and the human side of innovation.
At the heart of her message is the ARON® Method with CoCreation—a five-step approach built around the simple yet profound principle of EVE:
Erkennen (Discern)
Verbinden (Connect)
Entfalten (Unfold)
Nora explains how every...
2025-07-1530 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 11 - Mirko Pasquini - on the pandemic of violence in healthcareMirko Pasquini takes us into his research on daily life and challenges of violence against health workers in hospitals. His fascinating insights give us a better understanding how especially the emergency room is a mirror of our society and the challenges and chances we face and create herein.
Mirko is at the core of improving a system we all sooner or later rely on. Listen in and find out how profound ethnographic work in the medical sector is conducted.
Mirko Pasquini, Ph.D, is an Assistant Professor in Medical Anthropology at the School of Global Studies at the University of...
2025-05-0529 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 10 - Maria Carmencita Job - uniting academia and the marketAn episode in Portuguese on how co-creative work between academia and business boosts innovation
English & Portuguese
Bio
Maria Carmencita Job is a Brazilian anthropologist whose aim is to join forces and cross boundaries between academia and the market. She is the founder and creator of the Desbravadoras Podcast (science and the market) and the Behavioural Research Laboratory - [Ox]igênio, where she acts as Director of Applied Anthropological Research for global brands. In academia, she is in the process of doing a PhD in Social Anthropology at Federal University of Rio Grande do Sul in Porto A...
2025-04-0736 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 9 - Scarleth Milenka - "Every industry needs a Digital Anthropologist"Digital Anthropology with Scarleth Milenka
In this conversation, we start to discuss Scarleth's major fields of work:
🔹 How digital cultures and online communities shape our digital future
🔹 The role of Digital Anthropology in developing ethical and inclusive AI systems
🔹 How companies can leverage digital anthropology for strategic decision-making
With technology evolving at an unprecedented pace, understanding the human dynamics behind digital transformation is more important than ever. Scarleth shares unique insights into the cultural impact of AI, the challenges of virtual environments, and why organizations need a human-centered approach to technology.
👉 Tune in now and discover how...
2025-03-1732 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 8 - Margret - The Power of Digital AnthropologyAchieving Better Data with Modern Methods
A key focus is Digital Anthropology: Margret reveals how digital tools not only help us understand the digital revolution but also how they can be leveraged for data collection and analysis.
Whether qualitative or quantitative – how can you utilize these methods to gather relevant information quickly and effectively? Tune in and discover how digital anthropology can give you a competitive edge.
Listen in to learn how to collect valuable data on your customers, patients, and employees, and create real value for your business!
2025-02-2430 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 7 - How Anthropologists Uncover Blind Spots in Healthtech & AIIncreasing profit for tech companies and hospitals with by addressing more tech users
In this episode, we dive into the world of human-centered research in healthcare tech with the seasoned expert, Qingyan Ma who’s spent over a decade working across the globe.
With a PhD in Medical Anthropology, Qingyan shares insights on how she uses her multi language background and Migrant Health research in China and US as well as both qualitative and quantitative data to uncover user pain points in AI development for doctor-patient-interactions and informs product roadmaps.
From co-design workshops to in-depth jo...
2025-02-0324 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 6 - Chiara Bresciani - helping post war communities to thrive economicallyHow anthropologists bring value to international community building projects
Anthropologists are top gear in S.W.O.T anlysis. Not only do anthropologists help healthtech companies, hospitals and business transformations to be successful in their work, but as part of public international projects they help in detecting what people on the ground actually need to build up communities and countries that have been destroyed by civil war, anew.
The holistic approach of anthropologists help to understand and combine aspects of physica/natural/technological environements, social environments, belief systems and psychology to a big picture from where fit...
2025-01-1322 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 5 - Nora Engelbert - anthropologists as key drivers of co-creative collaboration in future companiesAgile project management may seem recent, but anthropologists have been pioneering co-creative, collaborative methods for over a century. While businesses tout 'innovative' approaches, anthropologists have long applied empirical, iterative, and holistic strategies in their fieldwork—without the corporate world even realizing it. Join Nora as she shares her 10-year journey to merge anthropology and technology, culminating in the groundbreaking collaboration model of Kyona Group, designed to help companies thrive in today’s complex world."
2024-12-1632 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 4 - Gaia Campanelli - anthropologists' fight to save our planet and its peoplesCan anthropologists bridge the gap between politics and society in the fight against climate change?
As Programme Associate for Climate Strategies, Gaia uses co-creation to translate complex scientific knowledge into actionable policies. With degrees from UCL and Oxford, and a leadership role in youth climate initiatives, Gaia brings fresh insights on how anthropologists can spark real change in the face of environmental crises.
With a background in anthropology, project coordination and youth engagement, Gaia has gained experience in the fields of environmental health and climate change research and policy. In her role as Programme Associate for Climate...
2024-12-0223 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 3 - Bo Wang - how anthropology shapes the future of health tech while boosting profitUX/UI in IT product innovation is the home turf for anthropologists
How can anthropology shape the future of health tech while boosting profits and customer satisfaction? In this episode, we dive into the world of UX/UI innovation with Bo Wang, a Chinese-American medical anthropologist and lead user experience researcher for a U.S. telehealth company. Bo left academia to transform healthcare, using his expertise to design, evaluate, and strategize telehealth services that truly meet patients' needs. A champion for diversity, equity, and inclusion, Bo’s unique blend of cultural insight and business acumen shows why anthropologists are th...
2024-11-1127 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 2 - Dan Podjed - why the world needs anthropologistsFun and moving stories of successful and caring community projects
In this episode, we talk with Dan Podjed, the founder of the Applied Anthropology Network (AAN) of EASA. https://applied-anthropology.com/
Dan tells us about his recent projects on how he is bringing people together to co-create cultural change in and with communities and with that boosts fun in and quality of life for many.
He is a Slovenian anthropologist who is interested in how isolated people live and create their lives, in human-technology interactions, digitalization, sustainable lifestyles, volunteering and many more topics of our...
2024-10-2130 min
igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companiesEpisode 1 - Margret Jaeger - how medical anthropologists fill the gaps in our health systems"Serving people and their health is at the core of our actions"
Our co-host Margret Jaeger from Vienna, Austria talks about her experience and passion of being a medical anthropologist in the health sector since 2010. Her work towards equity and diversity in health services is driven by the right to health for all. Margret teaches health professionals worldwide and offers trainings in structural competency – which links her to Mirko Pasquini, one of our following guests. She lobbies intensively for medical anthropology and is engaged in many initiatives.
Margret on LinkedIn: https://www.linkedin.com/in/margret-jaeger-2621498b/ ...
2024-09-3025 min