Shows
Product Marketing LifeEverything changes: M&A lessons from a PMM leader, with Nupur Bhade VilasIn this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success.She reflects on leading marketing through major transitions – like Twilio’s SendGrid acquisition and Kustomer’s rebrand – highlighting the importance of trust, clear communication, and team alignment during change. Nupur also offers advice for PMMs navigating mergers: seek clarity, use AI as a thought partner, and advocate for your growth.
2025-10-3137 min
The Marketing Front LinesProduct Marketing Masterclass w/ Nupur Bhade Vilas, Head of Product Marketing at KustomerIn this episode of The Marketing Front Lines, we speak with Nupur Bhade Vilas, Head of Product Marketing at Kustomer. Nupur has architected product marketing functions across venture-backed companies including InMobi, SmartRecruiters, Twilio (scaled from 1,000 to 7,000 employees), and Segment post-acquisition. At Kustomer, she's executed a complete rebrand, transitioned from per-seat to outcome-based pricing for AI products, and served as interim marketing leader during organizational restructuring. Her experience includes developing go-to-market frameworks for Asia-Pacific expansion, managing the Twilio-Segment integration, and building cross-functional alignment systems that connect product roadmaps to revenue outcomes.
Topics Discussed:
Architecting product marketing team...
2025-09-1832 min
Product Marketing AdventuresTransform your pricing like a Kustomer PMM Getting your pricing strategy right can make or break market share. Great product marketers know that a well executed strategy doesn't just drive revenue; it shapes perception, influences adoption, and can determine whether your product wins or loses in the market.Joining us on this journey is someone who knows all about turning the tides with pricing—Nupur Bhade Vilas, who heads up product marketing at Kustomer. She's a force, well-known for pushing AI-powered customer experiences and driving go-to-market strategies that make waves. Having led game-changing initiatives at places like Twilio, Nupur brings this inc...
2025-04-0242 min
PMM Interviews: Everything You Need to KnowPMM Interviews with LogDNA’s Director of Product Marketing, Alissa LydonLogDNA is a comprehensive platform to control all log data and Alissa Lydon is the Director of Product Marketing. In this week’s episode catch Nupur and Alissa discuss the importance of collaboration, excellent communication skills, and customer centricity. Alissa also shares helpful tips for aspiring PMMs such as exploring the company’s website, signing up for the product when possible, and making your own hypothesis.Connect with Alissa on LinkedIn.Join Alissa on Sharebird.
2022-05-0324 minPMM Interviews: Everything You Need to KnowPMM Interviews with Salesforce’s Senior Director of Product Marketing, Jodi InnerfieldSalesforce is the world’s # 1 CRM platform and Jodi Innerfield is the Senior Director of PMM leading a team of product marketers and marketing operations specialists.Tune in to join the conversation as Nupur and Jodi discuss the desirable traits in PMM’s such as adaptability and top metrics new hires should be motivated by such as revenue and engagement. You won’t want to miss Jodi’s tips for first time PMMs.Connect with Jodi on LinkedIn.Join Jodi on Sharebird.
2022-04-2628 minPMM Interviews: Everything You Need to KnowPMM Interviews with Shopify’s Director of Global GTM & Demand Generation, Tamara NiesenShopify is a commerce platform that allows anyone to set up an online store and sell their products. Tamara Niesen is the Director of Global GTM and Demand generation at Shopify. In this week’s episode join the conversation as Nupur and Tamara discuss the desirable traits in PMM such as having empathy for the audience, having deep curiosity, ability to pivot, move fast and many more.Connect with Tamara on LinkedIn.Join Tamara on Sharebird.
2022-04-1922 minPMM Interviews: Everything You Need to KnowPMM Interviews with Calendly’s Head of Product Marketing, Jeff HardisonCalendly makes scheduling meetings more efficient. Jeff Hardison is the Head of Product Marketing at Calendly and also manages the brand and content team, partnerships, international marketing and social media. In this week’s episode join the conversation as Nupur and Jeff discuss tips for aspiring PMMs such as identifying how your past work fits in product marketing, making connections to the PMM role, and showcasing your understanding of the function. Connect with Jeff on LinkedIn.Join Jeff on Sharebird.
2022-04-1227 minPMM Interviews: Everything You Need to KnowPMM Interviews with Coinbase’s Director of Product Marketing, Adam WeigandCoinbase is the easiest and most trusted place to buy, sell and grow your crypto currency. Adam Weigand is the Director of Product Marketing responsible for driving adoption and growth of retail investment product suite. “I think sharing learnings based on past failures and successes is really important and oftentimes you learn more from failure.” - Adam WeigandIn this week’s episode Nupur and Adam will discuss the top traits in PMM such as adaptability, being flexible, a willingness to learn, and having a “can do” attitude. Get tips on how to stand out in an inter...
2022-04-0528 minPMM Interviews: Everything You Need to KnowPMM Interviews with Upwork’s Head of Product Marketing, Liza SperlingUpwork is the world’s work market place with over a whopping 12 million registered free lancers and 5 million registered clients. Liza Sperling is the head of Product Marketing and she oversees development, growth, and scale of the product marketing team. “As PMM’s it’s not our job to follow the playbook but it’s to develop the playbook.” -Liza SperlingTune in to catch Nupur and Liza discuss the desired skills in PMM such as learning, curiosity, mastering new challenges, creative problem solving, continuous improvement, empathy & building relationships.Conn...
2022-03-2925 minPMM Interviews: Everything You Need to KnowPMM Interviews with Okta’s VP of Industry Solutions, Christiana Rattazzi and former VP of Product Marketing, Arun SinghOkta is the leading independent identity provider, enabling organizations to securely connect the right people to the right technologies at the right time. Christiana Rattazzi is the VP of Industry and Solutions Marketing and Arun Singh, is the former VP of Product Marketing. This week the trio will discuss similarities and differences between product, industry and solution marketing and how both functions have three key pillars! Build, scale and measure. The trio will discuss the atomic skills that will help crack the interview, show you are empathetic, have a growth mindset, have researched the company, and have an opinion...
2022-03-2233 minPMM Interviews: Everything You Need to KnowPMM Interviews with ClickUp’s VP of Product Marketing, Mike BergerClickUp is a cloud based application available on all platforms. It is one of the top rated productivity platforms for any business. Mike Berger is a Vice President of Product Marketing at ClickUp.“If it were a house, understanding a customer is the foundation and everything is built on top of it so if the foundation isn't great, then everything on top if it is going to crumble.” -Mike Berger Mike Berger is the VP of Product Marketing at ClickUp, a cloud based app available on all platforms to impro...
2022-03-1539 minPMM Interviews: Everything You Need to KnowPMM Interviews with Adobe's Sr. Director of Product Marketing, Katharine GregorioAdobe is one of the world’s largest and most diversified software companies in the world. Katharine oversees all creative cloud apps involving video imaging and design categories. Tune in to get valuable advice such as why it’s important to listen to the question carefully, be honest and authentic, show curiosity and empathy, and highlight your story telling abilities. This interview is full of fruitful advice on how to bring your best game in PMM interviews.Connect with Katharine on LinkedIn.Join Katharine on Sharebird.Besides crushing it in PMM, Katharine is also an autho...
2022-03-0818 minPMM Interviews: Everything You Need to KnowPMM Interviews with Aneri Shah, Product Marketing Lead at WhatsAppWhatsApp is the world’s largest messaging app, used by over 2 billion users. Aneri works on monetization for WhatsApp Business, driving revenue for their first paid product, the WhatsApp Business Platform. Tune in to hear her insights on how to crush your next PMM interview. Connect with Aneri on LinkedIn.Join Aneri on Sharebird.
2022-02-0736 min