OOO - A Web3 Marketing Podcast

Shows

OOO - A Web3 Marketing Podcast #68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi SquaredHello everyone, today's guest is Lindsay Casale, CMO Pi Squared.Lindsay Casale is the Chief Marketing Officer at Pi Squared.Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company. She also led event strategy at...

2025-09-2356 min

OOO - A Web3 Marketing Podcast #67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean KetelersHello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and educatio...

2025-08-0458 min

OOO - A Web3 Marketing Podcast #66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer SharoniJoin the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense...

2025-04-091h 03

OOO - A Web3 Marketing Podcast #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika ZającJoin the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.a TL;DR * Why and how to...

2025-03-241h 10

OOO - A Web3 Marketing Podcast #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'ConnorJoin the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.a TL;DR * Lukso's unique features as L1...

2025-03-071h 01

OOO - A Web3 Marketing Podcast #63 The 2025 token launch marketing playbook w Mia UnhashedJoin the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD * Case studies and more. Get in touch: Mia - https://x.com...

2025-02-0558 min

OOO - A Web3 Marketing Podcast #61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf NadlerJoin the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations. a TL;DR * Adressable's unique value proposition ...

2025-01-181h 01

OOO - A Web3 Marketing Podcast #62 How was it like organising a Web3 Marketing Hackathon: Lessons and ConclusionsJoin the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started * How we marketed it * What did sponsors want * What did participants want * Lessons and what next and more. Support the show here ⁠⁠https://linktr.ee/suppo...

2025-01-051h 02

OOO - A Web3 Marketing Podcast #60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon SternJoin the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;D...

2025-01-051h 07

OOO - A Web3 Marketing Podcast #59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP GlobalSign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Samantha Yap, Founder and CEO of YAP Global. YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press. a...

2024-10-111h 00

OOO - A Web3 Marketing Podcast #58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fiSign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone, This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi...

2024-09-111h 04

OOO - A Web3 Marketing Podcast #57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL * Marketing strategies for institutional vs individual accredited investors * Campaigns & case studies * Their product marketing approach & h...

2024-09-0148 min

OOO - A Web3 Marketing Podcast #56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey KaelaniGet your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ ⁠Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed ro...

2024-06-1958 min

OOO - A Web3 Marketing Podcast #55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing valueGet your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary...

2024-05-221h 12

OOO - A Web3 Marketing Podcast #54 How to get in front of top 3% of Web3 users with Persona3 w Eva NevrajGrab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ ⁠Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data. Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets. Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more. I brought her on to chat about: * How does Web3 advertising diff...

2024-05-0338 min

OOO - A Web3 Marketing Podcast #53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika SotGrab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disci...

2024-04-241h 27

OOO - A Web3 Marketing Podcast #52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024 Hello everyone, This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents. With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first...

2024-04-111h 09

OOO - A Web3 Marketing Podcast #51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnectGrab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The i...

2024-03-2648 min

OOO - A Web3 Marketing Podcast #51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnectGrab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * T...

2024-03-2645 min

OOO - A Web3 Marketing Podcast #50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye SandifordGrab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠ Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol. I brought him on to chat about: * What POAP does, how does it work and how companies can leve...

2024-03-151h 01

OOO - A Web3 Marketing Podcast #49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon AbboudGrab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠ Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about: * Launching over...

2024-03-0752 min

OOO - A Web3 Marketing Podcast #48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullenGrab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about: * Advantages and Disadvantages of Centralized vs. Decentralized Systems * How to create personalized onboarding experiences on chain and off chain ...

2024-02-2957 min

OOO - A Web3 Marketing Podcast #47 Loyalty Programs in Web3: Retention strategies that work with Eugene TelnovHello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about: * Acquiring and retaining users in Web3 * Data and analytics that are important for any founder & marketer * Brand ambassador programs and community building * Loyalty programs best practices and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch: ...

2024-02-141h 02

OOO - A Web3 Marketing Podcast #46 What got us here won't get us there: and what to expect in 2024 with Amanda CassattHello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch:

2024-02-0748 min

OOO - A Web3 Marketing Podcast #45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:* What should marketers know about data and analytics in Web3* What kind of data can/should be tracked in Web3* Can onchain/off-chain data be correlated in some way? and more Support the show here https://linktr.ee/supporttheooo Get in touch Filip - https://www.linkedin.com/in/filipwielanier/ Cookie3 - https://www.cookie3.co/...

2024-02-0142 min

OOO - A Web3 Marketing Podcast #44 Growth marketing on Solana: the does and don'ts with Will LeathermanHello everyone! In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects. In our chat we touch on: * Common needs of Solana projects * Partnerships within the ecosystem * Building communities on Solana * Trends within the Solana ecosystem and more. Want to support the show? On Patreon- https://www.patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/su...

2024-01-2445 min

OOO - A Web3 Marketing Podcast #43 Metaverse Marketing: Insights and Opportunities for Brands in Web3 with Nodo Ivanidze, CEO MetaviuHello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the metaverse * Growing a new community and engaging with new communities through Metaverse * Users behaviors and differences between Millennials and GenZ * What you need...

2023-12-201h 00

OOO - A Web3 Marketing Podcast #42 450 decks in 3 months, 37 bear market investments. What could make your project special in the eyes of a Web3 VC? with Sarunas LegeckasHello everyone. Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company. I brought him to speak about: * What should companies look at in 2024 and can they efficiently fundraise * What makes some stand out compared to others * Does Community building still matters for an investor in 2024? * What are some trends to watch out next year and more Before you scroll down, head over to Dealfront and book a...

2023-12-141h 05

OOO - A Web3 Marketing Podcast #41 The step by step guide on getting 2.5 Million users in only 4 months - with Mathew SweezeyHello everyone. Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs. I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on: * How they started and why the objective was important to them * Used strategies * Used channels * Budges and human power and more Before you scroll down, head over to Dealfront a...

2023-12-1348 min

OOO - A Web3 Marketing Podcast #40 Cracking Web3 Advertising . All You Need To Know to Run a Successful Campaign - with Slise's Co-founder Oleksii SidorovThis week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform. I brought him on as I believe is very important for all us marketers to * Understand the differences between web2 and web3 advertising * Similarities, principles and metrics to follow * Budgets * User acquisition costs Web2 and Web3 * A/B testing and more. I hope you enjoy it! Get in touch: Oleksii - https://www.linkedin.com/in...

2023-11-2953 min

OOO - A Web3 Marketing Podcast #39 The Sustainable Art of Investing Towards Financial Freedom & Is Crypto Still Worth Investing In - with CEO Sean TepperHello everyone! So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth. In our chat we speak of: * Why and how did he find the idea to start Tykr * Who is it for and how can be used * Is investing in crypto still worth it? * How AI will change the game for...

2023-11-0146 min

OOO - A Web3 Marketing Podcast #38 What led QuestN to 3.5 Million Users in 12 months and Why Companies Use It - with Partnership Manager Max SantnerHello everyone! This week's episode features Max Santner, co-founder and partnership manager at QuestN. I brought him on to talk about * Are quests still a thing in Web3? * How QuestN grew to a 3.5 Million users data base * How do companies use QuestN * Trends and tactics that he's noticed on the platform and more. Get in touch: Max - https://www.linkedin.com/in/maximilian-santner/ Questn - https...

2023-10-2635 min

OOO - A Web3 Marketing Podcast #37 Securing the Web3 Frontier: Vijay Pravin on Fake Assets and the Blockchain EconomyHello everyone, So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan bitsCrunch is a blockchain analytics firm, focusing mainly on building products using Artificial intelligence for the NFT space. In our chat this week we touch on: * Web3 solutions for companies entering Web2 * Buying fake assets in Web3 and how we can solve this issue * The usage of AI in providing price estimations * UnleashNFTs and how it helps individuals know what they're buying * In...

2023-10-1844 min

OOO - A Web3 Marketing Podcast #36 Web3 Utilities and Tools: What's Missing? Insights from Sarah EndlineSo excited for this episode. This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard Innovation Lab and Harvard Business School. She is currently investing, speaking, and advising around the unfolding Web 3 world especially focused on consumer innovation, impact, art and collectibles, and NFTs. Most importantly, Sarah is incubating her next venture, Sazzy, from her post at Harvard. In our chat, we touch on * Sustainability in Web3 * How to build for consumers vs build for innovation * Designing for all...

2023-10-0445 min

OOO - A Web3 Marketing Podcast #35 Web3 Marketing Strategies: The Power of Experimentation and Adaptation - with Gosha DolgunHello everyone, This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency. In our chat we touch on: * Video content in web3 and if it still works * Marketing budget spending and trends * Web2 to Web3 tactics * Experimentation phases and when to cut your loses and more. Get in touch: Gosha - https://www.linkedin.com/in/gosha-dolgun/ The...

2023-09-2752 min

OOO - A Web3 Marketing Podcast #34 Digital marketing for web3 projects: insights from ColdChain, a leading Web3 marketing agency with Dominic FewsterHello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency. In our chat, we touch on: * B2b vs B2c examples of marketing in Web3 and how do the tactics differ. * What you should know to prepare for the bull market * How can marketers prepare for what's to come in Web3 and how to learn * Onboarding Web2 audiences onto Web3 and how to do it * Marketing tactics for different parts of Web3 * Lots of examples.

2023-09-201h 00

OOO - A Web3 Marketing Podcast #33 Growth hacking: from a small invention to a global recognition with Alexandre Frederic da SilveiraThis week I'm having a chat with Alexandre Frédéric da Silveira, Head of Partnerships at MasterBlox - a company that went through a tremendous transformation: an agency, an accelerator and soon to be a $10 M VC.In our chat, we touch on:* How they discovered the organic growth niche and why it's so important in Web3* Organic growth hacking examples of how they do it properly* When is the best time to use Masterblox* How they ran the accelerator for BNB Chain* Their partnership strategy discovery* What are the next sexy...

2023-09-1358 min

OOO - A Web3 Marketing Podcast #32 Web3's Move-to-Earn Revolution: The DEFIT Journey with Kevin SerouHow do you grow a move to earn community in Web3? This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 move-to-earn app. We’ll touch on * Why the move to earn segment matters in Web3 * How he sold 200 K worth of NFTs in a bear market * Why he ditched his affiliate program just a few days before launch * The tactics he’s used to create a tight knit community and more. * H...

2023-08-231h 03

OOO - A Web3 Marketing Podcast #31 How Unstoppable Domains is Helping People & Brands Reach the Future of the Internet with Sandy CarterHello everyone, This episode is coming out super strong.Why?Because this week's guest is Sandy Carter, COO Unstoppable Domains. We touch on * Digital identity and why it matters in 2023 * Partnerships and integrations at Unstoppable Domains * Branded domains and why we see such a big increase in demand * Her personal branding strategy * Her books and the most important business lessons you need to know * Personal lessons * Favourite tools to use in Web3 Get in...

2023-08-1658 min

OOO - A Web3 Marketing Podcast #30 Web3 SEO, the chat we haven't seen anyone have yet with Aaron BarefootHere’s what you need to know In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specialist to work on some basics you need to know from day 1. He may have done a thing or two for Polkadot This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and pr...

2023-08-0947 min

OOO - A Web3 Marketing Podcast #29 Lights, Camera, Film3: CineBlock's Masterplan to onboard Movie Investors with Sharif BennettPlease meet Sharif Bennett, the co-founder of CineBlock. In our chat we touch on: * What is film3 and how CineBlocks falls under this category * The kind of film creators that can be found on CineBlock * The investment opportunities it holds and how anyone can become a movie investor * Their go-to-market and partnerships strategy * The surprise movie that is just launching and more. Get in touch: Sharif - https://www.linkedin.com/in/sharif-bennett-99b1a449/ CineBlock - https://cineblock...

2023-08-0237 min

OOO - A Web3 Marketing Podcast #28 Web3 Growth Unveiled: Web3 Doers lessons on the Art of Sustainable Scaling with Chris KoronowskiMeet Chris Koronowski, now founder of Web3 Doers. In our chat this week, we touch on: * How we grew Web3 Doers community to now over 1 k members * Marketing growth techniques you believe everyone should be employing right now in Web3 * Founder-led growth in Web3 https://www.linkedin.com/in/chris-koronowski/ https://nas.io/web3-doers

2023-07-2644 min

OOO - A Web3 Marketing Podcast #27 From Mic Drop Moments to How to Influence the Web3 Talent Landscape with Matthew McSpadden“Call that candidate back, you never know where they’re going to be in 5 years. “ Matt said a lot of very important stuff, but for me, this was the mic drop of this week’s episode. We also touch on: How he got introduced to Web3 by Carly Long The Content, employer branding and recruiting soup How this combo more efficiently attracts talent in Web3 vs Web2 Content formats and what works best for Web3 Company culture and empowering your employees The Women in Web3...

2023-07-1244 min

OOO - A Web3 Marketing Podcast #26 Building a Sustainable Future: How Industrial Metaverse Impacts the Planet and Unlocks Cost Savings with Denes FantasnyHave you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?Bet you have not. Neither have I, untilI got my good friend Denes Robert Fantasny, who is an Industrial Metaverse Specialist, to come on the OOO- Out of Ordinary - A Web3 Marketing Podcastand talk about* What is industrial metaverse and what is it for* How it impacts the planet* How it plays a huge role in diversity and inclusion (basically all Web3 is about)* How much mo...

2023-07-0551 min

OOO - A Web3 Marketing Podcast #25 Community Power: Safary's Collaborative Approach to Web3 Marketing Growth with Justin VogelHello everyone. "Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”I asked.Because everyone wants growth but few know how to do it sustainably.Tune in today’s episode with Justin Vogel, co-founder of Safary 🦁 to talk about Web3 community building.* The lessons* The trends* Bull vs bear market growth* B2B vs B2C* Good practicesAnd more. Get in touch: Justin Vogel - https://ww...

2023-06-2833 min

OOO - A Web3 Marketing Podcast #24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela SeveThis week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms. In our chat, we touch on: Their crypto bros game (just delicious to learn about) industry trends and mistakes companies do when it come to their growth strategies Easy Web2 to Web3 onboarding - what to pay attention to Really cool campaigns she’s worked on And more. Get in touch: Ma...

2023-06-2137 min

OOO - A Web3 Marketing Podcast #23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett HornungIn case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you. This week’s guest is Brett Hornung, Web3 Lead at Accenture. Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3. In my chat with Brett, we touch on: How does this division work The types of challenges these companies have enteri...

2023-06-0748 min

OOO - A Web3 Marketing Podcast #22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie ParmenterHappy Wednesday. My guest this week is Jamie Parmenter. Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space. In this week's episode, we chat about * His journey with RealNifty * (personal) Branding for artists looking to get into the Web3 space * Phygital art as well as Web2 to Web3 onboarding of both artists and community members * Metaverse "parties" * Community building for t...

2023-05-3151 min

OOO - A Web3 Marketing Podcast # 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja BesterHello everyone! This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investment platform . In our conversation we touch on: * How, why and when to use a launchpad for your crypto project * The evolution of communities, attention span and the reward system that can make all the difference * The earn to-engage kind of system and its benefits * Men vs Women in the Web3 space - patterns and behaviours * Th...

2023-05-241h 11

OOO - A Web3 Marketing Podcast #20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSantoHello everyone and welcome to a new episode on OOO. This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio. We touch on * Personal branding and how we got to a staggering 20 K followers on Twitter * Community building strategies and what helped them succeed at InfiniGods * Their go to market strategy for their 3 games that are about to be launched Get in touch: LinkedIn - https://www.linkedin.com/in/bryandisanto/ Twitter - https://twitter.com/brydisanto InfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/

2023-05-1753 min

OOO - A Web3 Marketing Podcast #19 How to start a community from 0 and now look for startups to invest in - w Andrew SaylesHello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto. Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more. Get in touch: Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/ Andrew Twitter - https://twitter.com/CloseSomeSayles Follow Coffee and Crypto - https://twitter.com/CandCEveryday Play his game - monopoly.cafe

2023-05-1140 min

OOO - A Web3 Marketing Podcast #18 The Web3 Marketing Playbook: Strategies for Success in a Decentralized World with Mark Soares & Carolyn Rogers (Blokhaus)Hello everyone! Spoiler alert: marketing for blockchain projects can be creative! Wonder how? Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing: 👩‍💻 From challenges for professionals in the space 📱 Choosing the right agency 💵 Blockchain for B2B 🖥️ Using AI in their work 🚀 Doing marketing for blockchain projects + all of those 17 questions you dropped on the LinkedIn comments section and wanted an an...

2023-04-261h 03

OOO - A Web3 Marketing Podcast #17 How to track the health of your community and build a strong marketing strategy with Lukas MacnerHello everyone! This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnectWe touch on:🕺🏻 Why Web3 Marketers rave about them📈 How to grow your user base📚 How to create stickier and more exciting content…….. to get the people going!‎️‍🔥 Use cases of what others are doing and what you could also replicate👩‍💻 Differences between different types your audiencesAnd more.Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people. Get in touch: Lukas...

2023-04-1931 min

OOO - A Web3 Marketing Podcast #16 How to grow a personal brand in Web3 and land jobs with Giancarlo RiosHello everyone. This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities. He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events. In today's chat...

2023-04-1249 min

OOO - A Web3 Marketing Podcast #15 How to organically build relationships on Linkedin and land Web3 clients with Zack DerisOne of my favourite guests is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients.We go over:➡️ Personal brand building➡️ How he builds organic relationships and what’s his process➡️ His inbound and outbound lead gen process➡️ Why and how he built his 100 community➡️ What’s his deal with Exclusibleand more. Get in touch with him: Zack - https://www.linkedin.com/in/zdnft/

2023-04-0552 min

OOO - A Web3 Marketing Podcast #14 How to position yourself as a Web3 marketer - with Kseniia BaziianHello everyone! This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators. With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics. In our chat we touch on : * Web3 education * What to look at when building your marketing team in Web3 * How to stand out as a Web3 marketer ...

2023-03-2943 min

OOO - A Web3 Marketing Podcast #13 How to find different sources of revenue as a Web3 company - with Estefano RamirezWeb3 is full of Web3 consultants.But do they know what they’re talking about?This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know. We touch on multiple subjects of growth in the gaming industry and not only. And to break it into parts, we speak about 3 major subject (with tons of examples) Token sales Collabs and partnerships. Does and dont’s KOL & influencer marketi...

2023-03-2250 min

OOO - A Web3 Marketing Podcast #12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields StoryThis week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch. We touch on How and why they decided to work together Why they chose to launch on Arbitrum Branding and positioning Target audience & community growth As well as partnerships and collabs Future plans Get in touch SafeYields - https://www.safeyields.io SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b...

2023-03-1654 min

OOO - A Web3 Marketing Podcast #11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv KaushalHello everyone! Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform. I invited him to have this chat because I love discovering Web3 native tools that can help marketers. Why would our chat be of your interest? We touch on: * What are the best tools Intract provides, how to use them and who is it for. * Their growth marketers community and how you can be a part of it * Marketing trends and what to keep and eye on.

2023-03-1541 min

OOO - A Web3 Marketing Podcast #10 Everything you need to know about why and how to launch your NFT collection through FlauntHello everyone! This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, the co-founder of Web3 software. We talk about * What is Flaunt * Why such software was needed in the space * How can Web2 companies make good use of them * Trends when it comes to o Web3 adoption in Web2 companies and more. Connect with Chris Miller on Flaunt - https://www.flaunt.xyz/ Twitter: https://tw...

2023-03-0136 min

OOO - A Web3 Marketing Podcast #9 Community growth tactics, Web3 security, being the CMO and the mom of a 6-month-old with Monika SviderskėToday's episode is a special one, as well as my guest. Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old. In our conversation we touch on several points: * Hacks and vulnerabilities in Web3 * How companies and individuals can make good use of Lossless * How to grow your community by 58 % organically, in 12 months * Personal life and raising a 6-month-old X the life of a CMO...

2023-02-2253 min

OOO - A Web3 Marketing Podcast #8 Do's and don'ts learned in launching more than 14 NFT projects with Lena Grundhoefer & Victoria MariscalHello everyone. In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects. A quick summary: * Do's and don'ts * Building a community around your NFT project * Mistakes founders make when launching an NFT collection * Examples of collections they've worked on Get in touch: Lena Grundhoefer z₃ - On LinkedIn https://www.lin...

2023-02-0832 min

OOO - A Web3 Marketing Podcast #7 Anyone can make it as a Web3 writer - here’s how - with Virtual KenjiIn this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi. He switched from being a fashion photographer in the US to a Web3 writer living around the world. If you think it's too late to start doing this or don't know where to start, this episode is perfect as it walks you through the hows, the what you should know, the courses, the tips -basically everything you need to know as a beginner's tool kit. Get in touch: Virtual Kenji - https://twitter.co...

2023-02-0139 min

OOO - A Web3 Marketing Podcast #6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane MurphyAriane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years. In this week's episode, we talk about * What she's seeing in the marketing departments of the companies she's working with * What marketing people should focus on in terms of industry knowledge * What do startups struggle with and how the team at Forcefield can come in...

2023-01-2529 min

OOO - A Web3 Marketing Podcast #5 How to sell out 5 NFT collections during a bear marketMihaela Loredana Bran is the co-founder of this podcast, as well as a Community Strategist for NFT-related projects, and not only. During 2022, even if we started facing a bare market, she managed to sell out 5 NFT projects, some in just a couple of hours. During this episode, we'll touch on: * The differences between 2022-2023 in terms of community-building strategies * Examples of campaigns she's worked on * Why you should still have NFT collections in 2023 * Case studies on 2 NFT projects and why and how they sold out during a bear market

2023-01-1826 min

The Breakdown Bitcoin at $21K: Bull Trap or Ooo Baby We're Back?Bitcoin (and crypto more broadly) has been on a tear the last few days, but the question on everyone’s mind is: why? Is it a real, fundamentals-based movement? Does it reflect a changed macro setup for risk assets or just market structure and a short squeeze? Could it be a U.S. government conspiracy? (Tucker Carlson thinks so.) Is it, as so many fear, just one big bull trap? NLW breaks it down. Enjoying this content? SUBSCRIBE to the Podcast Apple: https://podcasts.apple.com/podcast/id1438693620?at=1000lSDb Spotify: https://open.spotify.com/show/538vuul1PuorUDwgkC8JWF?s...

2023-01-1815 min

OOO - A Web3 Marketing Podcast #4 Why you should use animation for you Web3 brand in 2023 with Esteban GonzalesIn today's episode, we chat with Esteban Gonzales, Motion Graphic Designer, with over 10 years of experience. He worked on numerous Web3-related projects and we talk about: * What kind of companies need this kind of service? * How long should the animation process take? * How much would the production cost? and many more. Check out more of his work: Connect with him: Esteban Gonzales- https://www.linkedin.com/in/estebangonzalezuy/ Check out his work: https://estebangonzalez.co/reel-22 Read the book: https://w...

2023-01-1146 min

OOO - A Web3 Marketing Podcast #3 How to build the first female sexuality brand in Web3 with Vanessa SchäferIn the last episode of the year, I wanted to bring forward a female founder. Vanessa Schäfer is the founder of Female Pleasure Society - a D2C FemCare startup that took the route of Web3 in 2022. We talk about how she’s built brand awareness for the first female sexuality brand in Web3, while joggling between a bull and a bare market, how they’ve built their community strategy and why all those elements are very important in how they want to develop the product and the brand, as well as why their first NFT mint d...

2022-12-3043 min

OOO - A Web3 Marketing Podcast #2 Why it's important to know your ICP when building a user growth strategy for your Web3 startup with Reni AckharThis week's guest is Reni Ackhar, founder of The Social Laboratory - a Web3 marketing agency. We talk about how he pivoted his agency from Web2 to Web3, the importance of ICP (Ideal Customer Profile), and knowing your audience, community growth strategies, and the mistakes startup owners and Web3 marketers do while growing their user base. Useful links: Reni C. Achkar - https://www.linkedin.com/in/reni-achkar/ The Social Laboratory - https://www.sociallaboratory.io/ Alexandra Nicorici - https://www.linkedin.com/in/alexandranicorici/

2022-12-1434 min

OOO - A Web3 Marketing Podcast #1 Resources and how to land your first gig as a marketer in Web3Hi everyone! This is the first episode of OOO Podcast, an episode in which you will meet us, Alex and Miha, the founders of this podcast. We created this first podcast, to share our Web3 experience, as we know that there are many marketers out there looking to fully transition to Web3, as well as founders or marketers already in Web3 that want to learn from others and connect with the OGs in the industry. We talk about our beginnings in Web3 and how we started, what helped us in our journey to...

2022-11-0926 min

OOO - A Web3 Marketing Podcast TrailerA quick intro into our podcast - OOO (out of ordinary) - a Web3 Marketing Podcast and what to expect moving forward. Twitter: https://twitter.com/theOOOmarketing

2022-11-0800 min

Culture in the Craft Web 3.0 | ... From The Block(chain)Culture in the Craft podcast. The diverse faces in #createch spaces This episode is a deeper look at the side of the creative industries much hyped side "crypto" and the basic make up of the technology enabling the scene. We focus on blockchain and the ethereum protocol. Joined by recent front end developer and creating in the #web3 space through smart contracts plus DApps, we give you the 101, so #HODL on to your heads. FOLLOW | SUBSCRIBE | SHARE: Take part #culturexcraft Connect on all socials @culturexcraft HOST:

2022-02-2727 min