Shows
PERSUASION AND THE PUBLIC MINDMedia Literacy and Reasoning
Persuasion and reasoning.
Media literacy and digital citizenship.
Decoding media messages.
Recognizing fake news.
Algorithms and social media.
Media literacy advocacy.
Interview with: Michelle Ciulla Lipkin, Executive Director, National Association for Media Literacy Education; Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Media Literacy, by James Potter (book);
How Fantasy Becomes Reality, by Karen Dill (book);
Persuasion in the Media Age, by Timothy Borchers (book);
NAMLE.net, website for the National Association for Media Literacy Education + affiliated media organizations;
medialiteracynow.org, website for Media...2020-02-0741 minPERSUASION AND THE PUBLIC MINDPersuasive Campaigns, Movements, and Presentations
Differences between campaigns and movements.
Persuasive techniques-strategies used for campaigns & movements.
Media coverage of campaigns and movements.
Strategies for effective presentations.
Making strategic decisions.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Beautiful Trouble: A Toolbox for Revolution, edited by A. Boyd and D. Mitchell (book);
Prime Time Activism: Media Strategies for Grassroots Organizing, by Charlotte Ryan (book);
The Art of Protest, by T.V. Reed (book);
Roots to Power: A Manual...2020-01-3124 minPERSUASION AND THE PUBLIC MINDAdvertising
The advertising creation process.
The target audience.
Advertising strategies.
Creating lifestyles/values through advertising.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book);
Ads, Fads, and Consumer Culture, by Arthur Asa Berger (book);
Visual Persuasion: The Role of Images in Advertising, by Paul Messaris (book);
The Public Mind, with Bill Moyers (PBS Video);
The Persuaders, with...2020-01-2417 minPERSUASION AND THE PUBLIC MINDMotivational Appeals
The role of feelings, needs, and values in the persuasion process.
Maslow's hierarchy of needs.
The social construction of affect.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book);
Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);
Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);
A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)2020-01-1717 minPERSUASION AND THE PUBLIC MINDInterpersonal Persuasion
The variables that influence how people communicate.
Compliance gaining strategies.
Detecting deception.
Interview with: David Keating, Ph.D., Assistant Professor of Communication Studies, California State University, Northridge.
Resources: Duped: Truth-Default Theory and the Social Science of Lying and Deception, by Timothy Levine (book);
Persuasion in the Media Age, by Timothy Borchers (book);
Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);
Influence: Science and Practice, by Robert Cialdini (book);
The Dynamics of Persuasion, by Richard Perloff (book)2020-01-1027 minPERSUASION AND THE PUBLIC MINDAudiences and Attitudes
How do audiences think about messages?
Polling-Data Analysis-Ratings.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book)
Inside Prime Time, by Todd Gitlin (book)
The Public Mind: Pt. 2 Leading Questions, with Bill Moyers (PBS Video)
The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)2020-01-0314 minPERSUASION AND THE PUBLIC MINDPersuasion and Culture
Defining culture and popular culture.
Media communication & cultural values/beliefs.
Consumer culture and multiculturalism.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book)
Captains of Consciousness-Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book)
Culture Inc.-The Corporate Takeover of Public Expression, by Herbert Schiller (book)
Media and Cultural Studies, Edited by Durham and Kellner (book)2019-12-2714 minPERSUASION AND THE PUBLIC MINDPersuasion and Language
Telling stories.
Stylistic language.
Electronic eloquence.
The relationship of language to ideology and power.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book)
The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World, by KH Jamieson and P. Waldman (book)
Packaging the Presidency: A History and Criticism of Presidential Candidate Advertising, by KH Jamieson (book)
Media Control: The Spectacular Achievements of Propaganda, by Noam Chomsky (book)
Words That Work: It's Not...2019-12-2015 minPERSUASION AND THE PUBLIC MINDVisual Persuasion
Elements of image composition.
Techniques used to create meaning or attract attention.
The functions of visual signs.
Perspectives on image analysis.
Interview with: Michael Martinez, Ph.D., Assistant Professor, School of Journalism & Electronic Media, University of Tennessee
Resources: Visual Communication-Images with Messages, by Paul Martin Lester (book)
Visual Persuasion-The Role of Images in Advertising, by Paul Messaris (book)
The Public Mind-Image & Reality in America, with Bill Moyers (PBS Video)
All Consuming Images-The Politics of Style in Contemporary Culture, by Stuart Ewen (book)
Visual Intelligence-Perception, Image, & Manipulation...2019-12-1325 minPERSUASION AND THE PUBLIC MINDThe Persuasiveness of the Source
Our perception of persuaders created by media.
Characteristics of credibility.
Mediated information.
Creating an image for individuals and organizations.
Unknown sources of information.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age by Timothy Borchers (book)
Persuasion: Social Influence & Compliance Gaining by R. Gass & J. Seiter (book)2019-12-0625 minPERSUASION AND THE PUBLIC MINDMedia Influences on Persuasion
Mediated reality.
Media as a product designed to attract audiences and sell advertising.
Trade offs for our new media options.
How economic, social, and political forces can influence the news.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book)
Boxed In: The Culture of TV, by Mark Crispin Miller (book)
Constructing the Political Spectacle, by Murray Edelman (book)
Finding Truth in Fiction: What Fan Culture Gets Right & Why It's Good to Get Lost in a...2019-11-2915 minPERSUASION AND THE PUBLIC MINDNeuroscience, Marketing, and Behavior
Neuroscience methods and equipment.
Role of brain regions and neural signals in determining behavior change.
Variables involved in the decision making process.
Effective media presentations from a neuroscience perspective.
Interview with: Cristophe Morin, Ph.D., Adjunct Professor, Media Psychology, Fielding Graduate University; CEO/SalesBrain
Resources: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, by C. Morin and P. Renvoise (book)
Introduction to Neuromarketing and Consumer Neuroscience, by T. Ramzoy (book & Kindle Edition)
Persuasion: Theory and Research, by D. O'Keefe (book)
Cognitive Neuroscience: The Biology of the...2019-11-2232 minPERSUASION AND THE PUBLIC MINDEthics and Persuasion
The persuasion industry and ethical challenges.
Ethical standards and approaches to making ethical decisions.
Evaluating the ethics of media messages.
Interview with: Chad Painter, Ph.D., Assistant Professor of Communication, University of Dayton
Resources: Media Effects: Issues and Cases, by Patterson, Wilkins, Painter (book)
Persuasion Ethics Today, Edited by M. Duffy & E. Thorson (book)2019-11-1536 minPERSUASION AND THE PUBLIC MINDTheories of Persuasion
Essential aspects of a useful theory.
Media theories and audience oriented theories.
Theories involving strength of media effects on the audience.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book)
Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book)
Social Psychology-Revisiting the Classic Studies, Edited by J. Smith & A. Haslam (book) A review/discussion of 15 classic experiments covering behavior, cognitive dissonance, conformity, obedience, tyranny, group relations & conflict, group decision making, stereotype formation and much more.2019-11-0819 minPERSUASION AND THE PUBLIC MINDMedia Cultures & Persuasion
What are media cultures and how do they affect us?
Ways of thinking about and understanding information.
Defining persuasion and propaganda.
Characteristics of persuasion.
Objectives for persuaders.
Evaluating and understanding the persuasion process.
Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College
Resources: Persuasion in the Media Age, by Timothy Borchers (book)
Understanding Media: The Extensions of Man, by Marshall McLuhan (book)
Amusing Ourselves to Death, by Neil Postman (book)
Age of Propaganda: The Everyday Use and Abuse of Persuasion, by A. Pratkanis & E...2019-10-3131 min