Shows
Hack Your Own PRHow to pitch to 9Honey with Jo Abi | Ep 107 In this episode, I’m joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in digital journalism, and a side-hustle writing from the trenches of parenting three neurodivergent kids, Jo has a deep understanding of what makes a story resonate. At 9Honey, Jo writes across consumer, lifestyle, and real-life content — often drawing on her own lived experience and relentless curiosity (yes, she once wrote a whole article sparked by chickpeas on sale at Woolies). She’s known for ch...
2025-06-2834 min
Hack Your Own PRHow to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106 In this episode of Hack Your Own PR, we’re joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet, Melissa is helping us all navigate life’s final chapters with grace, humanity, and proactive planning. Over the past year, Melissa’s voice has been everywhere, from AFR, The Australian and ABC to SmartCompany, Mamamia, and Women’s Agenda. Her work is not just about practical end-of-life planning but about igniting broader social conversations on ageing, living well, and preparing for what lies ahead.
2025-03-3144 min
Hack Your Own PRPitching industry stories to SMH and The Age with Calum Jaspan | Ep 105 In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalism's challenges, and the art of pitching stories that stand out. Calum shares his career journey from Mumbrella to his current role, offering insights into the Australian media industry and what it takes to navigate a dynamic newsroom. He reflects on his experiences covering everything from the ABC and News Corp to emerging trends in podcasting and the influence of public broadcasters like the BBC.
2025-03-2445 min
Hack Your Own PRPitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104 In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journey of building a two-day event that fuses creativity, small business, and purpose, offering a insights on how to navigate the public speaking circuit with intention, and as a true advocate of the events that you’re keen to speak at. We dive into: The inspiration behind Ripple Festival and why Mia and co-founder Fiona Johnston decided to build a festival from sc...
2025-03-1742 min
Hack Your Own PRBTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102 In this episode of Hack Your Own PR Odette Barry is joined by one of Australia’s most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my beloved and all time fave podcast, ABC Conversations. Kellie has been a pioneer in the Australian media landscape, with a career spanning radio, digital news, and podcast production. She helped launch the now-iconic ABC Conversations with Richard Fidler back in 2005, long before podcasting became mainstream. As an early adopter of the medium, Kellie played a key role in shaping podcasting in Australia and went...
2025-02-261h 06
Hack Your Own PRHow to pitch to Abbie Chatfield’s It’s A Lot with Lem Zakharia | Ep 103 In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer of It’s A Lot with Abbie Chatfield, Lem has been instrumental in transforming the podcast from a casual, couch-recorded project to a top-ranking hit in its sixth season. With a core audience of women aged 19–35 and strong ties to the LGBTQ+ community, the podcast covers everything from reality TV to politics and current affairs. Lem shares how she strikes the perfect balance between supporting Abbie’s unfilter...
2025-02-1956 min
Hack Your Own PRHow to pitch to Instyle with Justine Cullen | Ep 101 Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and InStyle. In this episode, Justine shares her insider knowledge on: The evolving media landscape and the role of magazine covers in driving meaningful conversations. How to pitch successfully to InStyle and other top publications, including tips on building relationships, embracing affiliate partnerships, and crafting original content that re...
2025-02-1947 min
Ready, Set, Paid AdsDo you Ads? With Odette BarryIn this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small businesses can get noticed without a huge budget. We dive into the importance of combining PR with even a modest paid ad spend to convert that hard-won attention into sales. Together, we discuss real-life case studies, showing how small business owners can use PR for visibility whil...
2024-11-1335 min
That Voice Podcast208. Get your voice in the media with Odette BarryOne of the most valuable ways to grow your audience and build your credibility is to get your voice heard in the media.
In this episode I speak to Publicist and PR Mentor Odette Barry about ...
📸 WHY PR is a great business growth strategy.
📸 The problem with paying for editorial 'listicle' content.
📸 How to pitch to the media - even if you're a complete beginner.
📸 How to prepare to feature in media before you even pitch.
📸 How to ensure the media doesn't publish incorrect information about you.
📸 How she la...
2024-07-2834 min
Hack Your Own PRThe power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you’ll find at the helm of a glossy mag - and she’s back for interview number 2 on Hack Your Own PR - after her first interview several years ago, in her role as the editor and founder of Grace Tales. In September last year, Georgie took on the prestigious role leading the vision and team as editor of Marie Claire. As you’ll hear in this episode, she’s keen to use her platform to campaign for better ou...
2024-07-1636 min
Hack Your Own PRHow to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98 I think you’re going to enjoy this episode if you’re a beauty or lifestyle brand. Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc. With over 30 years of combined experience in journalism and media, Sarah and Sherrine have seen it all when it comes to PR pitches. Sarah Tarca is a former magazine editor (Marie Claire, Girlfriend, Cosmopolitan), beauty journalist and Sherine Youssef is a beauty editor, who has worked across Madison, Stellar, marie claire, Gritty Pr...
2024-06-201h 01
The Mentor with Mark Bouris#444 The PR Playbook: Mastering your message with Odette BarryOdette Barry is a seasoned publicist, Public Relations mentor, and the Director of Odette & Co, a thriving PR and digital marketing agency based in Byron Bay.With over 15 years of industry experience, Odette has honed her expertise in crafting compelling narratives and amplifying the voices of businesses across various sectors.Now as the head honcho of Odette & Co, Odette is dedicated to fostering strong relationships with clients and her talented team, embodying a collaborative approach grounded in trust and integrity. Her consultancy arm has garnered acclaim for its ability to tackle complex communications...
2024-05-2050 min
Brand and ButterPitch Perfect: The Power of Storytelling in PR with Odette BarryWant to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating the visibility, reputation, and leads for change makers because she knows that every leader has a story to tell. We're diving into the role of storytelling that gets the media buzzing and builds deep customer loyalty. We discuss crafting compelling narratives, navigating sensitive topics with authenticity, and practical tips for getting your message heard. Whether you're a solopreneur or scaling a team, this is your guide to PR that serves a purpose.Find Odette at:
2024-04-1759 min
StartUp Creative - Your go-to source for straight-up business adviceRoutines & Habits for Motivation with Odette BarryWelcome back to the StartUp Creative Podcast and the first episode for 2024. On today's episode I caught up with Odette Barry who has been a long time network/friend from the creative entrepreneur world. We got chatting on Instagram about our morning routines and thought it would make for a great conversation about how different they were and how important it is to find the right routine that works for you so as to better your chances of success. Odette and I share what personally motivates us along with some research and resources that help us create lasting habits. She also re...
2024-04-0750 min
Hack Your Own PRBig Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91 This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories. Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem. In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build vi...
2024-02-2552 min
Hack Your Own PRBig Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88 In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea. I don’t want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can’t create impact. Often, we wake up in the middle of the night and jot down an idea. When we attempt to elaborate on it the next day, we realise that it's a h...
2024-01-2522 min
My Daily Business PodcastLeave a lasting impression with Odette Barry of Hack Your Own PRIn this episode, Fiona chats with Odette Barry, founder of Odette & Co and Hack Your Own PR. They discuss valuable insights into the evolving landscape of PR, emphasizing the importance of building trust and reputation. Tune in!You'll Learn How To:The importance of trust and reputation in businessThe power of social media connectionsUnderstanding goals and aligning PR strategiesImportance of trust for business successMaking friends and building connections as an adultEmbracing routine to nurture connectionsAccountability in pursuing uncomfortable goalsInfluencing their decisions positivelyGet started on a more successful and sustainable small business with our range...
2023-11-221h 04
Unemployed & Afraid“Just put things out there, then tidy up and improve over time,” Founder of Odette & Co and Co-Founder of Launchpad Australia Odette BarryFighting the temptation to make everything in your business perfect before making a move isn’t easy – this episode will convince you why getting out of your own way and going for it before you’re ready is absolutely worth it. Odette Barry, Founder of Odette & Co and Co-Founder of Launchpad Australia is all about hitting the courage button in business, and encouraging everyone else to do the same. In the sharing of her business building story, you will hear about: The mirror moments that show us the direction we should pay more attention to The...
2023-08-3050 min
Sparking Regional JoyHack You Own PR with Odette BarryIn this week's episode of @sparkingregional, Host Anna Davis interviews another tenacious and inspirational woman from our current issue of @downtownmagazine. Odette Barry, is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of @odetteandco - a micro PR agency based out of Byron Bay. When Odette saw that the cost of PR was locking some businesses out of representation, she created a model where clients learn to be their own PR - and they love it!Since establishing...
2023-08-1453 min
Her Empire Builder Show with Tina Tower223: Winning The Marketing Game With PR With Odette BarryToday's podcast episode is twofold goodness! I have the fabulous Odette Barry joining who is sharing not only her course creation journey but also, her expertise on how you hack your own PR to grow your audience. She has so much business experience and as a raging extrovert cultivates community and connection all over the place! Odette is someone I've admired for a long time for the way that she does life and business and she's sharing so openly and honestly about the journey and also some cool practical tips that you can implement straight...
2023-08-0943 min
Hack Your Own PRHow to pitch to Mark Bouris’ The Mentor podcast | Ep 78It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris’ podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it wo...
2023-08-071h 02
One Wild Ride with Pru ChapmanEp 81. Odette & Co | Getting Purpose-Driven Brands Featured in the Media with Odette Barry (Sample)Odette Barry is a publicist, PR mentor, and founder of Odette & Co. She knows that every business has a story to tell, and she’s here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia’s best journalists and producers. In this episode Odette gives us her best advice to hack your own purpose-led PR. You can find this conversation in full at E...
2023-08-0608 min
Hack Your Own PRHow to pitch to Broadsheet with Alice Jeffery | Ep 77Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products. As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand’s tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials. Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now...
2023-07-1259 min
Hack Your Own PRHow to pitch to PRIMER with Anna Saunders | Ep 76Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia’s first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for. PRIMER is a women’s media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls). When i...
2023-07-1159 min
Hack Your Own PRHow to pitch to Man of Many with Nick Hall | Ep 75Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many. With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year’ and B&T ‘Best of the Best - Journalist’. In this episode, Nick talks us through the DNA of this fast-scaling digital media platform that has grown enormously over the past 3 years sing he took over the EIC role. Thanks...
2023-06-1958 min
Hack Your Own PRHow to pitch a health story to Sydney Morning Herald with Sarah Berry | Ep 74Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age. Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age. In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads. Sarah explains what makes the health and lifestyle readers tick, where she’s looking for trends and researc...
2023-06-0555 min
Hack Your Own PRBuilding an unforgettable brand with Anaita Sarkar of Hero Packaging | Ep 73Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in pa...
2023-05-3144 min
The Essential Shift Podcast81: Hack your own PR for your business with Odette BarryAre you being seen as a business owner?
Not just on your own social media but in other online publications and the media? PR (or public relations) is about being seen by others outside of your circle.
‘It is not gross to promote yourself’ is a mantra this week’s podcast guest, Odette Barry is going to teach you. It is time for you to be seen for all the amazing things you do!
Grab a notebook, it is time to learn!
If you LOVED the episode, make sure you share this on yo...
2023-05-3035 min
Hack Your Own PRHow to pitch a lifestyle story to Mamamia with Senior Content Producer Charlotte Begg | Ep 72Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture. She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day. We talk all things beauty and fashion round-ups, tried and tested, what drives her analytics wild and how to nail a pitch. This a pun...
2023-05-2541 min
Hack Your Own PRHow to pitch to The Today Show with Chief of Staff, Joshua Del Pozo | Ep 71In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming. Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I’m talking about make sure you...
2023-05-1753 min
SPARK FoundersA wine with: Odette Barry#awinewith Odette Barry, Founder Odette & Co.
In this episode we chat all things business growth including:
Online presence
Having a digital audit
Finding a publicist
Learning good PR will improve your whole life
Get more SPARK in your business…
SPARK Instagram Community | https://www.instagram.com/sparkfoundersprogram/
FREE Mini Sales Course | https://www.sparkfoundersprogram.com/free-mini-course
Our BOOK 101 Love Notes For Female Founders | https://www.sparkfoundersprogram.com/book
Daily biz growth tips SPARK 365 | https://www.sparkfoundersprogram.com/spark365
Thank you to IP Australia for supporting the SPARK podcast and women
2023-04-3042 min
Hack Your Own PRWhat the f*ck is performance content with Linkby’s cofounder Adrian Fagerlund | Ep 70If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around! This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund. In fact, I didn’t just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about...
2023-04-2753 min
Hack Your Own PRHow to pitch to Peppermint magazine with Lauren Baxter | Ep 67With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be...
2023-04-0443 min
Hack Your Own PRHow to pitch to Marie Claire with Nicky Briger | Ep 66If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR. Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen. Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling the cage of taboo topics and issues that affect women, all whil...
2023-03-271h 02
Hack Your Own PRHow to pitch to Fashion Journal with Cait Emma Burke | Ep 65Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine. Since launching in 1991, Fashion Journal has gained a reputation as one of Australia’s leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way. Stick around to hear Cai...
2023-03-131h 05
Hack Your Own PRLearning how to pitch yourself with Cjay Aksoyoglu | Ep 63Although the ol’ term ‘multihyphenate’ is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon. I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne. Now? She’s in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it’s like having been on all sides of the media, shaking things up everywhere she goes. Whether you're a season...
2023-02-2349 min
Hack Your Own PRHow to pitch to Stellar Magazine with Sarrah Le Marquand | Ep 62Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio. At Stellar she oversees the whole editorial offering, from print to digital and podcast, ensuring that the brand's unique voice that we know and love remains consistent and trusted. This episode is absolute GOLD. Sarrah takes us step-by-step through how to create a unique and ta...
2023-02-231h 00
Hack Your Own PRHow to pitch to Women’s Health Magazine with Lizza Gebilagin | Ep 61 Women’s Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart. I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it takes to win a story with her. During her multiple decades of media experience, Lizza has held senior roles across editorial, podcasts and video at iconic titles including CLEO, Dolly, Body +...
2023-02-141h 06
Hack Your Own PRA look Inside the largest women's podcast network in the world with Lize Ratliff | Ep 60Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that’s a word…) wave was approaching. With 52 shows and over 250 million lifetime downloads, the publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world. I had the absolute pleasure of chatting with the woman at the helm of it all, Lize Ratliff, Head of Podcasts & Deputy Editorial Director at Mamamia. Despite her enormous responsibilities, Lize will always remain part of the creative process, or as she likes...
2023-02-0939 min
The Content ByteOdette Barry on self-promotion without the ‘ick’This week, Rachel and Lynne are talking to publicist, PR mentor and founder of Odette & Co, Odette Barry, about promoting yourself and raising your profile without the ‘ick’. It's a fun conversation with lots of practical tips. We talk about: How to handle networking events as an introvert How and where to show up on social media What it's like operating out of a regional city Why you need a good website How to 'hack' your own PR The tech tips you didn't know you needed Find Odette at: https://www.odetteandco.com.au/ Where to f...
2023-01-2239 min
Hack Your Own PRHow to pitch to Forbes Australia with Anastasia Santorneos | Ep 59When you think of entrepreneurship, innovation, startups and venture capital funding Forbes immediately comes to mind. Forbes Australia shares homegrown success stories and the up-and-comers in the nation today by tapping into the deep well of real stories about success, determination, leadership and creativity. On this episode of Hack Your Own PR, Forbes Australia reporter and special projects lead Anastasia Santorneos walks us through the early ideation process of a story to when it lands in print and online at Forbes digital platform. Previously working with Yahoo Finance, Flux Finance and Money Management Au...
2022-12-1344 min
Hack Your Own PRHow to pitch to Women’s Weekly with Paige Victoria Leigh | Ep 58Ever wondered what it takes to get your products in some of the most iconic magazines in Australia? Introducing Paige Victoria Leigh, the market editor and stylist for The Australian Women's Weekly. She doesn’t stop at that! Paige also manages to juggle the role of assistant to director of fashion at the Australian Financial Review magazine (AFR) and T Australia magazine. As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly delivers the news and current affairs with a human touch, through a woman's lens. An absolute coffee table...
2022-11-1454 min
Hack Your Own PRHow to pitch a story to Country Style with Hannah James | Ep 57Hannah James is the deputy editor of Country Style magazine in Australia Now apologies in advance for the many outbreaks of laughter in this episode, Hannah is a bluddy good vibe and I thoroughly enjoyed this conversation. Hannah walks us through the DNA and readership of Country Style and exactly what to expect in each magazine. She generously walks us through some of the regular features, from the profiles, the shopping pages and the homes and gardens that we know and love Country Style for. If you’re a regional or rur...
2022-11-1352 min
Hack Your Own PRHow Hareta McMullin ‘hacked’ over 20 media mentions | Ep 55Hareta McMullin is a leadership mentor and employee experience strategist who has been featured in over 22 media mentions since graduating from the Hack Your Own PR program. She is the founder of Third Space People and has a firm vision of shaking up the way we think and feel about HR. She helps businesses create epic places to work, by developing confident leaders and reimagining the employee experience. Since kicking off her DIY PR, Hareta has featured Sydney Morning Herald, Smart Company, Women's Agenda, Australian Financial Review and HRD Magazine. Find Hareta online...
2022-10-2442 min
Hack Your Own PRHow to create a newshook using data with Sam Elshaug | Ep 52Data and research are one of my go-to strategies when it comes to creating a newshook for a media story. But where do you get this data from and how does collecting your own data work? Sam Elshaug from Dream Data joins me to talk about the dynamic duo of words plus numbers, and how we can weave data and insights into our comms and PR pitches to increase confidence, authority and credibility to our voice. In this episode, we’ll cover how to add real depth to your media stories and by doing so, increasing the cha...
2022-10-0551 min
Hack Your Own PRForbes Australia launches with Sarah O’Carroll | Ep 51If you’re a business leader, CEO, entrepreneur…or a person with big ideas, it is almost a given that you’ll have Forbes on your radar - both to appear in, but also as the go-to destination for big ideas, stories of change, innovation, tech, finance and leadership. So, when I learned that Forbes Australia was launching with Sarah O’Carroll at the helm, you can bet I was more than a little excited. Forbes Australia will offer Australian leaders, entrepreneurs and success seekers a membership built to unearth stories of change and success. Th...
2022-09-2645 min
Hack Your Own PRHow to Pitch to The Project with Katy Gallichio | Ep 50Katy Gallichio is a cross-platform story-teller and producer. For more than a decade she has worked with Australia’s top media brands including Network Ten’s The Project, ABC Radio Melbourne and 3AW Radio. Some of the hosts Katy has produced and supported over the years include Libbi Gorr, Matt Preston and Dilruk Jayasinha. Katy has an exceptional eye for content, a nose for news and a passion for sharing stories with heart. If you’re thinking about pitching a story to Australia’s most loved news program, you’re going to love this episode. Find Katy...
2022-09-0149 min
Hack Your Own PRIntroducing Hack Your Own PR Singapore with Lynda Williams | Ep 47Not only is today’s poddy jammed with juicy PR insights, it’s also one of the best things to ever happen to my business. I’m chatting with Lynda Williams, founder of the luxury travel and lifestyle agency, Vim & Vigor, that’s based in Singapore. After heading up global PR for a number of exclusive hotels and resorts, Lynda founded Vim & Vigor in 2013 where she now works with values-aligned brands such as Smith Hotels, Singita, TiNDLE, and Bamboo Bowls. She’s also the PR superstar that’s bringing Hack Your Own PR to Singapore!
2022-08-1837 min
Hack Your Own PRGen Z and the news cycle with Crystal Andrews from Zee Feed | Ep 46I could have chatted to today’s guest for hours. Not that Crystal Andrews, a journalist and editor who has worked for some of the biggest media brands such as Who What Wear, POPSUGAR and Daily Mail Australia, has hours to spare. She’s too busy running Zee Feed, an online publication aimed at Gen-Z that critically analyses current news and trends. Ditching the 24/7 news cycle and doomscolling through an endless stream of hot takes, Zee Feed offers its audience the in-depth context that’s sorely missing from many of today’s media conversations. A textboo...
2022-08-0555 min
Hack Your Own PRYour subject line is your pitch with Ruth Devine from CEO Magazine | Ep 45Learn how to pitch to CEO Magazine. Today’s guest is Ruth Devine, an award winning content editor, prolific blogger, occasional keynote speaker, who also has six published books under her belt. Her career began on a gap year in the Middle East when she found herself working as a freelance journalist during the first Gulf War. Fast forward 30 years and Ruth is now the Global Digital Managing Editor of The CEO Magazine Global. On the daily, you’ll find her working across an impressive five of the publication's six regions, showcasing the inspir...
2022-08-051h 02
Hack Your Own PRNo Kool-Aid, please! Jessica Yun, business reporter for Sydney Morning Herald/The Age | Ep 44If you are a food or beverage brand or a grower or producer, you will love this next guest. Of course, if you’re trying to throw company kool-aid at her, don’t bother…she explains why. Jessica Yun is a business reporter at the Sydney Morning Herald/The Age with a focus on the food, beverages and agribusiness sectors. Jessica is young, talented and going places, but she didn’t always know where she was headed. And yet, she has landed on her feet writing for the most widely read masthead in Australia. Jessica...
2022-08-0557 min
Overdose & Chill: Live#095 : Odette Barry @ Odette & CoThis week on Chill, we chat to Odette Barry [she/her] @ Odette and Co! 📞Odette is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of Odette & Co - a micro PR agency based out of Byron Bay.Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.Since establishing the consultancy arm...
2022-07-1645 min
Hack Your Own PRThe publication every small business owner needs to make friends with | Ep 43Today’s guest is so accomplished I’m exhausted just sharing her intro. We’ve been sharing time across the screens for a couple of years and it’s been an absolute joy to watch her business go from strength to strength. And as a HYOPR graduate, she was a standout performer, amassing over 20 pieces of coverage including articles in Smart Company, Better Marketing and Mumbrella. Her name is Mia Fileman and she’s the founder of Campaign Del Mar, a popular marketing education platform that helps switched-on startups create killer campaigns for less through her signature programmes...
2022-04-2434 min
Hack Your Own PRHow to pitch to Graziher with Victoria Carey | Ep 42Victoria Carey is a celebrated award-winning editor who has seen it all at the helm of some of Australias most loved magazine titles. As many have said, Victoria Carey is nothing short of a publishing powerhouse time as editor-in-chief of both Country Style and Vogue Living. In an era plagued by magazine titles closing and subscriptions dwindling, Victoria Carey revitalised and modernised Country Style to the point that it bucked the trend in the print world. Over the course of her leadership Country Style boasted the most stable and still increasing audited circulation, sub...
2022-04-2443 min
Hack Your Own PRPopping the joggers on with Abbey Stuart, one of Australia’s top PRs | Ep 41Everyone needs a sprinkle of Abbey Stuart when they enter the PR industry. She’s a dynamo with confidence, conviction and creativity in spades. It was this drive and determination that had her cold calling The Nine Network for a job at the tender age of 21. Abbey has packed a lot into her four years as a communications professional. At The Nine Network she was the publicist for Getaway and also drove publicity for Married at First Sight, The Block, Ninja Warrior and Love Island Australia. In her current role as an Account Director at Sabi...
2022-04-1952 min
Hack Your Own PRA new breed of conscious PR| Ep 40Still think PR can’t make the world a better place? You haven't met Meg Harris, founder of MHPR, mumma of twin toddlers, and one of Australia's OGs in ‘Conscious PR.’ Meg earned her PR stripes working in Sydney and London across big brands such as Nestle, Amazon, Spotify, Covergirl and Johnson & Johnson. But after wrestling with the ethics of promoting consumer clients in a world of animal testing, plastic pollution and fast fashion, Meg knew she needed to switch focus. So she started MHPR in 2018 and now uses her PR superpowers to help eth...
2022-04-1947 min
Got Marketing?The Power of the Press: How to Generate Free Media for your Campaign with Odette BarryCampaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free media.
This episode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns.
Joining me today is my PR mentor, publicist and all-around extraordinary human, Odette Barry.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman...
2022-02-1747 min
The Leah Crisell ShowTop hacks to build your personal brand using PR w Odette BarryIf you're looking to get more exposure, reach new audiences, build your reputation and become a person of authority in your space, then this episode is for you. In this episode I’m joined by Odette Barry. She is a publicist, PR mentor and founder of Odette & Co - a micro PR agency. Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell. She shares with us so...
2021-09-0847 min
Hack Your Own PRHow to pitch a business story to The Age and Sydney Morning Herald | Ep 39Cara Waters is the startups and technology editor at Nine’s mastheads The Sydney Morning Herald and The Age. She’s also the lead of coverage for the recently launched Entrepreneur section published in the business pages every Tuesday. Cara has a robust CV of covering the startups and tech landscape - she previously edited SmartCompany and was a journalist at the Sunday Times and Financial Times in London. Thanks to the launch of the dedicated Entrepreneur section covering the rise and impact of Australia’s startup boom and entrepreneurs, we’re seeing m...
2021-08-3052 min
Hack Your Own PRThe secret sauce for viral news success with Velvet Garvey | Ep 38Velvet Garvey is not too shabby when it comes to telling a story and sourcing the essential ingredients to conjure up a firecracker of a headline. It is of no surprise then, when Velvet pitched to Channel 7 during Hack Your Own PR that her story snowballed into a viral success. Velvet is the founder of Train My Mate, a platform that offers housework classes for men. She came up with the concept after leaving her beloved career as a medical editor, to become a stay at home parent. Velvet was horrified to discover...
2021-08-0648 min
Hack Your Own PRPitching and snacks with Mamamia Executive Editor, Leigh Campbell | Ep 37Leigh Campbell is the executive editor of Mamamia and host of the podcast, You Beauty. She’s also a snack influencer - yep that’s a thing and mamma to her little man. Leigh has worked in lifestyle media for 15 years, holding positions as Beauty Director at Cosmopolitan, Head of Lifestyle for HuffPost before joining Mamamia in 2018. At Mamamia she oversees the whole editorial offering but still writes about her favourite stuff - fashion, food, wellness, travel, homewares and of course, beauty. Leigh sits in the new breed of...
2021-07-2839 min
Hack Your Own PRWinning stories with The Age, Mamamia and ABC Conversations with Hack Your Own PR graduate, Annabel Bower | Ep 36Annabel Bower is a Hack Your Own PR graduate who’s been featured in Sunday Life (The Age/Sydney Morning Herald), Mamamia, ABC Conversations. But she didn’t just end up there by chance: she actively sought out this media coverage. After experiencing a devastating still birth with her fourth child, Miles, Annabel was confronted with a totally unique experience of grief that few people could relate to. She decided to use her loss to write a book for other parents going through similar experiences. Miles Apart is a guide to naviga...
2021-07-2540 min
Hack Your Own PRHow to pitch to your local paper | David Kirkpatrick, The Northern Star | Ep 35Outside of the big-name media outlets, there are dozens of local news agencies that tell the stories of their local communities. David Kirkpatrick is editor-in-chief of my own local news source, The Northern Star, which has been in business reporting on the happenings of the Northern Rivers in New South Wales for a whopping 145 years. He’s been doing his thing as a journalist and, briefly, a publicist for 34 years. Those of us living in rural and regional areas know local news outlets are a vital part of the community. But they’...
2021-06-0851 min
Hack Your Own PRInside Adore Beauty editorial with Amy Clark | Ep 34As a beauty editor, Amy Clark has tried everything - including poop stools, snail jizz and colonic irrigation - in the name of a great product review. This journo isn’t afraid to put herself in the firing line when it comes to road testing the latest and greatest - and the downright weird. But there’s one treatment she’ll never try (more on that soon!) I got into the fun and fabulous world of beauty journalism in this chat, a world Amy has been part of since 2016. She worked her way through the ranks a...
2021-05-3050 min
Hack Your Own PRMeet the PR that media professionals use: Katy Denis | Ep 33Who do you hire to do your PR when you work in the media business? Well, if you trust the opinion of executives at Clemenger BBDO, Leo Burnett and other world-class agencies, you turn to Katy Denis. Katy is a PR specialist with 20 years experience, and the founder and CEO of Extollo, an agency that works hard to raise the profile of media professionals among their peers. Representing personalities like Todd Sampson of The Gruen Transfer, Laura Aldington of Havas Media and other big names in media and advertising, Katy has nailed the formula for t...
2021-05-0551 min
Hack Your Own PRHow publicity works in the book world with Isabelle O’Brien (Allen & Unwin) | Ep 32So you wrote a book - amazing. But the work’s not done yet. How do you get people to write about YOU and what you created? Publicity for books is a topic that Isabelle O’Brien of Allen & Unwin knows inside and out. Despite swearing she would never go into PR, thanks to her mum’s own career as a book publicist, today Isabelle is the Publicity Manager at Australia’s largest independent publishing house. I couldn’t wait to hear what this smart cookie had to say about getting media coverage for books, after I wo...
2021-04-2149 min
Hack Your Own PRWinning headlines with Forbes, Smart Company and Entrepreneur | Ep 31How do you go from PR Newbie to headline winning machine? Melissa Packham is what I would happily call a true and legitimate thought leader. The founder of A Brand Is Not a Logo, Melissa is a brand and marketing strategist. With over 15 years under her belt, she’s managed household name fast-moving consumer goods (FMCG) brands like Campbell’s, Arnott’s and Parmalat. Since establishing A Brand Is Not a Logo, Mel helps small businesses and entrepreneurs find clarity in strategy so they can make decisions quickly and effectively, and create competitive advantage with a stan...
2021-04-0835 min
Hack Your Own PRHow to pitch fashion stories to The Age and Sydney Morning Herald - Melly Singer | Ep 30National fashion editor has to be up there as one of the dreamiest job titles. Throw in The Age and Sydney Morning Herald as your employer, and you’re in heaven, right? I got to ask Melly Singer just that when this super glamorous, super talented human joined me to talk about product PR in fashion, pitching timelines, online versus print and so much more. Melly has worked everywhere from glossy magazines to community news, but the majority of her career has been spent with the publisher of The Age and SMH (previously Fairfax, now Nine). She’s be...
2021-03-231h 11
Hack Your Own PRHow to pitch tech to The Australian with David Swan | Ep 29As technology editor at The Australian, David Swan’s name will be familiar to anyone who lives and breathes the latest in startups, apps, gadgets, Silicon Valley and innovation. He got his first media gig at 15 years of age writing mobile phone reviews, but has spent the last six years of his career writing for The Australian, picking up numerous awards along the way at The Lizzies, Australia’s IT journalism awards. He also appears regularly on TV and radio as a technology commentator. We got to touch on all that and more in this supe...
2021-03-1551 min
Hack Your Own PRThe Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28Sam Koslowski is the co-founder of the social-first news platform The Daily Aus, read by 88,000 Australians each day. Creating news recaps and explainers in a social media-friendly format that prioritises Instagram first, The Daily Aus is on a mission to arm millennials with the tools and information to begin their own deep dive into the news. So, what did Sam have to say about Facebook’s sudden ban on local news, given his business’s entire distribution platform is social media? I couldn’t wait to ask. This conversation was recorded prior to Facebo...
2021-03-0953 min
Hack Your Own PRGet your product in the media with tips from publicist Georgie Quigley | Ep 27Georgie Quigley is a dream publicist. Working on brands like Avène, Pukka Tea, Klorane, Outland Denim, Le Tan, Vittoria Coffee, Georgie is seriously well-connected, a breeze to work with and consistently generating amazing results for her clients, all while making it look completely effortless. The reality, as always, is that there’s some serious hustle going on beneath that calm and polished exterior! I sat down with Georgie, who recently established her own agency working with some top names in fashion, beauty and interiors, to explore the mysterious world of product PR. Before going into this int...
2021-02-2551 min
Hack Your Own PRHow to pitch to the Financial Review with Natasha Gillezeau | Ep 26It’s been a huge month for technology and journalism in Australia, with hardline stances by the government, multi-million dollar deals between NewsCorp and Google, and that Facebook dummy spat. But before all that went down, I got to speak to the people who write about tech news for a living. It was a massive nerd-out moment for me - and I’m sure you guys feel me. Kicking off our tech journalism special is Natasha Gillezeau, part of The Australian Financial Review’s highly regarded technology desk. Natasha has covered everything from the Google and Facebook news l...
2021-02-1857 min
Hack Your Own PRSh*t You Should Care About on reaching 2.4M Gen Z’ers with Lucy Blakiston | Ep 25Lucy Blakiston is one-third of the team behind Sht You Should Care About, the game-changing social media account that’s delivering the most important news of the day to Gen Z in a format they know and understand. Using memes, witty banter, visual storytelling and snack-sized updates on important topics, Sht You Should Care About is a bit like the town crier of the 21st-century. And people are listening: the Instagram account has 2.4 million followers. In any given week, you might see posts on Covid-19, the US presidential race, persecution of ethnic minorities, climate change, taking care of...
2021-02-1146 min
eCommerce Marketing Society with Lisa Byrne6. How to DIY your own PR with Odette BarryEver wondered how brands just like yours manage to score epic magazine spreads featuring their products or their business story featured on a morning TV show or listed on your favourite lifestyle websites? P.R. Two little letters that hold such mystery for business owners! But generating your own publicity can actually be more simple than you think when you have the most important pieces of the puzzle in place. In this tip-packed episode I am joined by the incredibly smart, generous and inspiring Odette Barry - PR Mentor and Consultant from Odette and Co who has...
2021-01-2538 min
My Business Playbook103: Top PR strategies to build trust and grow your reach with Odette Barry (Odette and Co)In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business. Odette's PR Course Join our Facebook Group Want a weekly business tip delivered to you for free Hosted on Acast. See acas...
2021-01-2551 min
The Burnout Show#3 - How downscaling her business and taking time out, helped Odette Barry recover from (and continue to avoid) burnoutOdette Barry is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor, and founder of Odette & Co - a micro PR agency based out of Byron Bay.Odette shares how scaling down, rather than up, saved her business and her mental health. While she was wading her way through burnout, she sought comfort in getting creative and working with her hands, doing pottery, and helping a friend make dog food. As a result of going through burnout, she recognised that in changing her b...
2021-01-0419 min
Hack Your Own PRHow to pitch to the Good Weekend with Katrina Strickland | Ep 24Throughout my teens, my sisters and I would fight to steal the Good Weekend magazine from the kitchen table on Saturday morning. We would savour the intellectual commentary on societies emerging issues, satiate our thirst for knowledge of the culture beyond the four walls of our young existence, and we were fascinated by the interesting dynamics and relationships featured in the Two of Us profiles. To say this magazine is embedded in the DNA of my coming of age is an understatement. Good Weekend continues to play an everpresent and intertwined role in my thirst f...
2020-11-2642 min
Hack Your Own PRHow to pitch to Strong Fitness Magazine Australia with Katelyn Swallow | Ep 23Katelyn Swallow is the editor in chief of the Australian Strong Fitness Magazine - part of the global Strong franchise. Strong Fitness is a digital and print publication, that provides evidence-based training and nutrition advice to Australian women between the ages of 20-50 years of age. As Katelyn shares in this episode, it’s all about evidence for Strong Fitness - they’re looking for the research and data to back up their stories. Katelyn walks us through everything she’s looking for in a pitch whether you’re pitching for a cover shoot, you’ve got a pr...
2020-11-0538 min
Hack Your Own PRHow to handle your own PR with Jules Brooke | Ep 22Handle your own PR, hack your own PR - whatever you want to call it, sharing the fundamental skills of public relations with small business owners is the thing I live for. But it turns out I'm not alone. That theory about no original ideas being left in the world was shown to me to be true recently, when I found out about Handle Your Own PR, a Melbourne business that's been offering PR mentoring to small businesses and entrepreneurs for 12 years. Founder Jules Brooke got in touch with me and, rather than threatening or s...
2020-11-0549 min
The True To You PodcastOdette Barry the PR Queen helping us become better storytellersToday’s guest - Odette Barry is one of those women, she’s the founder of her own PR company Odette and Co as well as the 9-week mentoring program Hack Your Own PR and podcast of the same name. She’s witty, intelligent and extremely generous with her advice on how to become a better storyteller which will lead you to better promotion and PR opportunities.
This episode is essential for small businesses, mostly because Odette demystifies the assumptions we likely make about PR and breaks it down into a way that we can start taking action...
2020-10-2253 min
Hack Your Own PRHow to pitch to Smart Company with Eloise Keating | Ep 21Eloise Keating is the editor of SmartCompany and along with a small but mighty editorial team, this niche business publication has become one of the most engaging, useful, and practical resources for small business owners. Eloise shares her tips to secure headline coverage with Smart Company including what not to include in a subject line, who the editorial team specifically want to feature and speak to within the business landscape, how Smart Company plans it’s content and it’s workday including the daily brainstorming meeting to plan out the day’s content. We...
2020-09-3049 min
Getsteffed - A Hairdresser in ConversationEpisode #6: Odette Barry - ‘Wholehearted PR’Come take a little dive into the world of wholehearted Public Relations (PR) with the lovely Odette Barry, (‘Hack your own PR’ extraordinaire). We chat about her unique approach to empowering others to take a hold of their PR reigns when it comes to their own businesses...pretty cool stuff right! Because I thought PR was only for the cool kids but no way! It’s for all of us that have a story, know our jam and want to put it out there! I’m officially converted! You’re a star ‘lil lady! Thanks for being my guest this episode...
2020-09-2532 min
The ABIC Podcast123: How to Hack your own PR with Odette Barry of Odette & Co.So, you want to stand out from the pack, make a name for yourself or your business and gain traction through TV, print or radio but there's just one thing stopping you - how exactly do you do that and where do you start?
Well, today Tamara talks to Odette Barry of Odette and Co. Odette’s career spans across marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so she’s got a broad range of experience adapting communications strategies across various niches. Since establishing the consultancy arm of Odette...
2020-09-2046 min
Hack Your Own PRCreating social change with Yatu Widders Hunt | Ep 19Yatu Widders Hunt is a proud Aboriginal woman, communications professional and founder of online community, Australian Indigenous Fashion. Yatu is a Director of Indigenous Social Change Agency, Cox Inall Ridgeway and works freelance across the media landscape. In this episode, Yatu shares how she wishes to change the PR industry for the better by adopting more indigenous practices like deep listening, codesign, and collaboration into the heart of campaign development. She talks about the value of truth, time, and taking a moment to consider your options when managing a crisis and she...
2020-09-1838 min
Hack Your Own PRJamila Rizvi on the modern media landscape and the secrets to Future Women’s success | Ep 18Future Women is a thriving platform connecting female leaders with stories that inspire their ambition and desire to grow and flourish in their careers. Somewhat of a hybrid model, the modern media brand hosts considered articles, a thriving digital community, and pre-Covid, incredible networking events. These days, the platform connects women with incredible leaders spanning media, politics, sportswomen, authors, startups and beyond. In a time when media outlets are battling an onslaught of revenue cuts, Future Women is defying the economy and going from strength to strength. In this episode, Jamila Rizvi flexes her intelligence a...
2020-09-0843 min
Hack Your Own PRHello May editor Sophie Lord on rejecting the norm | Ep 17Sophie Lord is a good human. Truly her values run deep and one of the most lovely things about this beautiful human is that she doesn’t shout from the rooftops about all the awesome things she does, instead, she just makes value judgments and strives to be better than she has had shown to her in her career as Art Director for the likes of Bauer Media and Pacific Magazines. Sophie unequivocally rejects the messages from corporate execs that the colour green and Asians on a cover won’t sell mags. As a result of this misg...
2020-09-0148 min
Hack Your Own PRBehind the scenes with Body + Soul’s digital editor Alison Izzo | Ep 16Alison Izzo's CV reads like a dream for anyone who loves glossy women's magazines. From Harper's Bazaar and Elle to Cosmopolitan, Dolly and Cleo, Alison has worked at some of Australia's best loved titles doing everything from fashion styling to managing huge digital footprints that attract millions of eyeballs each week. Alison's current role as digital editor at body + soul has her overseeing the respected health and fitness publication's online presence, including producing and co-hosting the Healthy-ish podcast. Alison joined me recently to talk about the women that body + soul speaks to with its content, wh...
2020-08-2756 min
Hack Your Own PRInside the media industry: from closures to financial models with Brittney Rigby | Ep 15Brittney Rigby is a senior journalist at Mumbrella, primarily covering media agencies and editing the opinion vertical. In this episode we go deep into conversation about the state of the media landscape, contemplating the financial models beyond traditional advertising models. From The Guardian through to New York Times, Brittney shares the subscription models that are working (although the outlets are very coy on specific numbers). We talk diversity in the media landscape and Brittney shares some questions she believes we should be asking of ourselves to encourage grassroots changes, as we scramble to catch up on gender...
2020-08-071h 00
Hack Your Own PREverything you need to know about regional TV with Nine's Sarah Lawrence | Ep 14Sarah Lawrence LOVES her job. From courtroom trials to burglaries, with the occasional (possibly) haunted house thrown in, Sarah's day as a senior journalist with Nine's Central Victoria bureau is fast-moving, varied and, as you'd imagine, a wee bit crazy with all those deadlines. Sarah has been a regular on the regional media scene since 2011. She grew up in Melbourne, then worked in newspapers and media in Geelong and Torquay while juggling a journalism degree at La Trobe University. Moving to Bendigo, she never imagined she would enjoy regional life so much, working at Prime7 and WIN...
2020-08-0340 min
Hack Your Own PRMeet the new face of regional publishing, Kimberley Furness of Oak Magazine | Ep 13Kimberley Furness is the founder and editor of Oak Magazine, a quarterly print publication that shines a light on regional and rural stories around Australia. Feeling fed up with going to the supermarket and never seeing magazines that spoke to her, Kimberley decided to shine a light on regional women by creating her own publication. And in 2017, Oak Magazine was born. (The story of how Kimberley pulled the first issue together will make any print editor break out in a cold sweat.) Kimberley has traversed the media landscape in various roles, from literal cut-and-paste jobs at...
2020-08-0348 min
Hack Your Own PRHow to secure media coverage with regional PR Georgie Robertson | Ep 12Georgie Robertson is one of the leaders of regional PR, known for winning outstanding results for her clients and delivering great stories to media that hit the mark. The Regional PR Co is her creative relations agency based in Wagga Wagga that works with entrepreneurs, solopreneurs, small businesses and big organisations that give a damn about regional Australia. Georgie herself was raised on a sheep and cattle station in outback New South Wales before she moved to Sydney to work in public relations across tourism, entertainment, lifestyle and more. This lady not only knows what resonates with...
2020-08-0353 min
The Next Level Life166 - Hack your own PR with Odette Barry. Founder of Odette and Co, Publist and PR Mentor. Want to be featured in magazines, online publications, get speaking opportunities and be interviewed on podcasts? Are you ready to scale and you know that you're going to have to get in front of more eyes? This week on the Podcast I chat to Odette Barry from Odette and Co, who is a publicist, PR mentor and all-round genius on how to hack your own PR. We cover: 💜What you need to have in place before you start pitching yourself to outlet 💜What you need to have in place before you get started with PR 💜 How to utilise PR effectively 💜 How to creat...
2020-07-2650 min
Hack Your Own PRVoice coach, Sally Prosser teaches us to speak with charisma | Ep 11Sally Prosser is a voice coach who’s all about helping you speak with confidence, clarity and charisma. If you’re a nervous public speaker or struggle putting your story out there – if you hate the phone pitching or you’re dreaming about appearing on a podcast, radio or TV then this episode is going to put the FIRE in your belly. Sally says unless you’ve sworn a lifetime vow of silence, your voice matters and is key to connecting with others – whether it’s one person at a coffee catch-up or a thousand people at a co...
2020-07-2145 min
Hack Your Own PRTiddas 4 Tiddas host, Marlee Silva on mob, storytelling and the media landscape in light of Black Lives Matter | Ep 10Recently I’ve been reading, listening, and exploring the platforms and voices of Aboriginal and Torres Strait Islander creators and which led me to the Tiddas 4 Tiddas podcast. Marlee Silva is a 24-year-old Gamilaroi and Dunghutti woman. She is a storyteller, the host of two podcasts, Tiddas 4 Tiddas and Always Was, Always Will Be, and first-time author of ‘My tidda, my sister: stories of Australia’s first women’ set to be released in September. Marlee is electric, can talk underwater, and has interviewed some of the most incredible Aboriginal and Torres Strait Islander women across her Inst...
2020-07-171h 09
Behind the Business BlindsOdette Barry | Lessons in Resilience & LeadershipIn this episode I chat to Odette Barry - Founder of Odette & Co. Odette has built an incredible business, but not without big challenges and lessons! Odette shares really openly with us about how she’s overcome those challenges and what’s next for her business.
2020-06-0149 min