Shows
Behind the PostHow to launch an employee advocacy pilot in 10 daysLaunching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days?
We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room!
Jennifer Gutman, Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership's attention.
From g...2024-12-0347 min
Radically TransparentThe Power of Partners: Transforming B2B Marketing with Kim BolsoniLinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnerships, emphasizing the role of Oktopost in LinkedIn's evolving ecosystem.
The episode wraps with Kim's reaction to LinkedIn’s 2024 Annual Partner Awards dinner at the B2Believe event in New York City, where she joined in celebrating Colin Day, Oktopost’s Managing Director of EMEA, for winning the Transformation Partner of t...2024-06-1316 minBehind the PostTurning Employees into Champion Advocates for Long-Term SuccessSarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024.
From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program. She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their...2024-04-0225 minRadically TransparentReducing Advocacy Friction: Bringing Your Program Where Your Advocates AreSwastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023.
Hot Topics of this Episode Include:
- What you need to know to bring advocacy content to where your team members are
- The best-kept secrets of the Microsoft Teams and Oktopost integration
- How marketing and...2022-12-0819 min
Behind the PostHow to Create an Impactful Personal BrandAll of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode!
In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day, live and in person. During this laid-back discussion, the two dive into what brought Day to Oktopost, where he thinks marketing is headed, and so much more!
In the second half of the show, the two detail what a personal brand means and how it has evolved over the years...2022-11-2124 minRadically TransparentEmployee Advocacy: Should Gamification Include Rewards? With Yara Malalane.Listen to Yara Malalane and Jennifer Gutman of Oktopost talk about employee advocacy and how to determine if gamification of your program should include rewards. Yara is a specialist in social media publishing and employee advocacy technology and has worked with organizations across the globe to roll out and scale successful employee advocacy programs of all sizes. You can also check out some B2B Employee Advocacy Best Practices to increase your brand value and reach: https://www.oktopost.com/blog/b2b-employee-advocacy-best-practices/2022-08-2417 minRadically TransparentColin Day on Social Media Governance: Harnessing B2B Social Media OpportunityColin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.
Hot Topics of this Episode Include:
- The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries)
- How marketing, legal and compliance teams can come...2022-08-0430 min
Radically TransparentAdam Clarke on Making Employee Experience a Burning a PriorityServing as the Head of Marketing at Zest, Adam Clarke, stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling and emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience.
Hot Topics of this Episode Include:
- The top tools in Adam’s MarTech stack that have been essential to his s...2022-07-0737 minRadically TransparentMatthew Balcerek on the Secret to Creating Hyper-personalization in BankingForbes 30-Under-30 and Marketing Leader at Debbie, the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer experience teams need to do in order to be goal-oriented with personalization as the primary goal.
Matthew even opens up about his experience in the entertainment space (Act III Productions (Sony Pictures), Unique Features, FANMADE) and what it has taught him about creating unique bonds between brand and customer...2022-06-1632 minRadically TransparentDr. Jeff Pooley on the Key to Finding Balance between Authenticity & Performance on Social MediaMeet Dr. Jeff Pooley, Professor of Media and Communication at Muhlenberg College in Allentown, PA, USA. In this episode, Jeff and Jen from Oktopost unravel the authenticity dilemma, or perhaps opportunity, across social media for B2B marketers. In everyday life, it takes effort to come off as effortless – and Jeff addresses how we can show up authentically on social media– and explores some modern-day paradoxes around staged authenticity.
Jeff also addresses the current gap between higher education and professional training: how students who want practical skills and professors who want to teach critical media thinking can come...2022-06-0925 minRadically TransparentShoshana Kordova on Why Product Marketing at Datarails Owns TwitterMeet Shoshana Kordova, Director of Product Marketing at Datarails. She stops by Oktopost's Radically Transparent podcast to reveal why her product marketing team owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.
For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handle. This gives the team the ability to learn from customers and competitors by easily listening to what is being said across social. This research can oftentimes support and...2022-06-0232 minRadically TransparentMaya Sweiry on the Place of Employer Branding for Growing CompaniesMaya Sweiry, Vice President of Human Resources at Oktopost stops by the podcast to talk about the importance of employer branding and how Marketing and HR need to work together to differentiate the employee experience.
Similar to the way organizations compete for customers by driving value of their products and services, businesses today also need to compete for talent by showcasing authentic company culture.
As Maya suggests throughout the episode, an important piece to this is employer branding – the unwritten story of your organization and often, what people are saying about you when you are no...2022-05-1918 minRadically TransparentAndrew Wood on How Social Media is a Talent Acquisition Game-ChangerAndrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent.
As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.
Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Flipping the script on recruitment marketing, Andrew leaves no question una...2022-05-0425 min
Behind the PostWhy Content is King, and Will Continue to ReignHumans love a good story – and when it comes to B2B marketing, the same truth applies. Content plays an integral role in the B2B buyer journey simply because content adds value!
Next up on Behind the Post is Whitney Blankenship, Senior Content Marketing Manager at Oktopost, Whitney joins host Olivia Messina to unpack the process in creating and delivering highly valuable and authentic content.
Whitney shares that content is easier to distribute if you start with the end in mind. Getting your content in front of customers is more meaningful when you focus on...2022-05-0223 minBehind the PostOlivia Messina on Transforming Social Media into Your Best HR RecruiterRecruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent?
It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way.
She believes the key to employer branding is highlighting the people behind your business and sharing their ex...2022-04-1422 minRadically TransparentKirsty Dawe Underscores the Importance of ICP in MarketingCEO of Webeo, Kirsty Dawe-- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do.
Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what do...2022-03-3137 minRadically TransparentStephanie Carls on Creating the Fool-proof Formula for Employee Advocacy SuccessMeet Stephanie Carls, Director of Social Media and Digital Content at Corel Corporation, brand voice expert, and employee advocacy rock star, as she speaks with host, Jennifer Gutman of Oktopost, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, Stephanie uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way for success.
As a bonus, she also gives her best tips on how to roll out an a...2022-03-2427 minRadically TransparentNicole Wojno Smith Confronts the Role of Brand in the Modern Customer JourneyTackle.io’s VP Marketing, Nicole Wojno Smith stops by the Oktopost’s Radically Transparent podcast to talk through the challenges of B2B marketing in a modem customer journey that isn’t always measurable. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. In a world where the B2B customer journey has changed—far from the linear funnel most of us love to draw, customers are taking charge and leading the sales process. They’re savvy, sophisticated, and they don’t...2022-03-1726 minRadically TransparentSuz Barton on Using Employee Advocacy for Social SellingSuz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you'll leave this episode confident knowing which program outline to bring to your next strategy meeting!2022-03-0333 minRadically TransparentDekel Wiesman on When to Invest in Paid SocialDekel Wiesman, TrenDemon’s VP Marketing, compares paid and organic social media to identify when it’s best to pay for social media. Dekel even challenges host Jennifer Gutman of Oktopost to consider incorporating earned social into the mix. He even calls out the importance of finding a single source of truth as a marketing leader when it comes to trusting technology and data, noting that this can only be achieved when all tools in a MarTech stack are speaking the same language. Dekel even reveals some of the tactics he’s used, not only to get people to the web...2022-02-2425 minRadically TransparentAmisha Gandhi on Building a Meaningful Customer ExperienceTipalti’s SVP Marketing, Amisha Ghandi, joins host Jennifer Gutman of Oktopost to reveal what it means to meet customers where they are and do it well. In this episode, you’ll be on the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are.
Amisha isn’t afraid to tackle the challenges she’s encountered as a marketing leader building out stellar customer experien...2022-02-1740 minRadically TransparentJoel Harrison on Making Community the Secret to SuccessJoel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman of Oktopost to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles. You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and know...2022-02-1034 minRadically TransparentCEO Jen Spencer on Where Marketers are Falling Short in Data StorytellingSmartBug Media®’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B
marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers.
Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It’s no wonder with a marketi...2022-02-0338 minBehind the PostJennifer Gutman on Breaking Down Common Social Media MisconceptionsJennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common misconceptions that are still floating around the social media world.
The more followers, the better? Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful?
Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your...2022-01-2442 minRadically TransparentMUST LISTEN(!!) Richard Leyland on How to Trust Your Marketing Team to be the Rockstars you Hired Them to BeCMO of Cambridge Design Partnership, a technology, and product design partner trusted by the world’s largest companies to develop their most important innovations, Richard Leyland sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader.
While there’s no magic formula on balancing letting go with making sure human error stays to a minimum, Richard, a marketer right down to the bone with 20+ years of experience, breaks down his method of using “Big Rocks” to stay on the front foot and keep his t...2022-01-2029 minRadically TransparentCristy Garcia on the Missing Piece in Driving Pipeline GrowthCristy Garcia, Vice President of Marketing at impact.com and named one of 19 most important marketing executives by Business Insider takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. They cover the different ways to measure marketing, which are different than sales (much to everyone’s demise!) and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way marketing works. Cristy also answers why creativity is the missing piece to accelerating pipeline growth and why she...2022-01-1331 minRadically TransparentJennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy ProgramJoin Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. With many organizations looking to embark on employee advocacy in 2022, the purpose of this episode is twofold: firstly, to help marketing leaders set realistic expectations about the onboarding of employee advocates, and secondly, to visualize a practical approach targeted towards supporting and expanding a healthy advocacy program that includes diverse roles, personalities and more!!2021-12-2326 minRadically TransparentNatalie Binns on Who Should Own Social Media at a B2B CompanyOktopost's VP of Marketing, Natalie Binns, gets put in the hot seat and is challenged on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company.
In most B2B organizations, social media activity is the sole responsibility of the marketing team. But should it be? Social media is a critical engagement channel for almost every department from HR to Customer Service, Events and PR/Communications, and more. Oftentimes, not all content requests for social are marketing-related. The question becomes: where e...2021-12-1634 min
Radically TransparentJustin Levy on How to Grow Reach without Driving Down EngagementJustin Levy, Director of Social and Influencer Marketing at Demandbase talks openly with host Jennifer Gutman of Oktopost about organic social media reach. Often interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe on the topic of social media and author of the second edition and co-author of the third edition Facebook Marketing, this is a must-listen episode for any marketer looking to supercharge their social media strategy.
The conversation centers on consistently growing community and the challenges of driving growth (reach) without driving down engagement. Justin shares how he...2021-12-0943 min
Radically TransparentJason Miller on Slaying MediocrityMarketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn.
Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was in B2B mar...2021-12-0237 minRadically TransparentTechTarget's VP Sales on Why Intent Data has Become a Dirty WordRich Stone, Vice President of Sales West of TechTarget reveals why intent data has become a dirty word for sales and marketing teams despite all the good it brings to an organization. Host Jennifer Gutman of Oktopost welcomes Rich as they explore some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster when exploring someone’s intent to buy through directly observing the data together. He reveals why social selling is his secret sauce when it comes to outperforming his peers and gets “radically transparent” about why the mo...2021-11-2530 minRadically TransparentVP Marketing of PandaDoc on Why it's Okay to be WrongShawn Herring, VP Marketing at PandaDoc and a brilliant Forbes Councils Member joins this episode of the Radically Transparent podcast, brought to you by Oktopost! Known for his appreciation of learning curves, Shawn opens the show revealing the power of a learning mindset and the importance of being a marketing leader in an organization where executive leadership understands marketing. He also sheds light on how his background in biology has led him to lead with a mindset that he is never going to be right, only less wrong when driving marketing growth and breaks down why being wrong isn’t...2021-11-1829 minRadically TransparentFuze CMO on Why Great Leadership Starts with TrustEric Hanson, Fuze's CMO, found himself getting brutally honest with host Jennifer Gutman on this episode of Radically Transparent, presented by Oktopost. As he drives home throughout the show, good leadership starts with trust and Eric reveals why a leader's ability to attract and retain talent becomes the lifeblood of the business.
He also taps into leadership tips, such as how to best take care of employees and why it’s incredibly critical in today's business climate to be clear on goal-setting. Eric even takes time to explain why hiring for the work rather than a 9-5 day...2021-11-1036 minRadically TransparentPaul Gibson on Why the Future of ABM is ABXDemandbases’ VP EMEA, Paul Gibson, opens up about why ABX, or account-based experience, is the future of ABM, or account-based marketing. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals to Oktopost's Director of Social Strategy and host, Jennifer Gutman, some pointers on how we can all shift our mindset into the ABX mentality to effectively impact revenue.2021-11-0422 minRadically TransparentJason Stone on Why Not All Leads Are Created EqualOktopost’s VP of Sales, North America, Jason Stone, sits down with host Jennifer Gutman of the Radically Transparent podcast to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.
Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling should be at the top of every sales leader’s agenda.2021-10-2830 minRadically TransparentCMO of Powtoon on Measuring the Return on Emotion in MarketingTal Sarig, CMO of Powtoon, a video communication platform that is empowering millions to create compelling and engaging videos and presentations, is no stranger to the B2B marketing stage. Holding marketing leadership positions at Wix, SamsungNext, and Google, famous for kicking off YouTube marketing in Israel, launching ShoppingIL, the Israeli cyber Monday, and co-founding two of Google's global programs - Campus for Moms and Webrangers, Tal sits down with Oktopost's Director of Social Media Strategy and host, Jennifer Gutman to dive into the role of emotions and why they play such an important part in building a bond...2021-10-2034 minRadically TransparentLarissa Gaston on Keeping Up With the Speed of B2B BusinessVP of Corporate Marketing at Exabeam, Larissa Gaston, sits down with Oktopost's VP Marketing, Natalie Binns, to discuss how the most creative ideas often come from high-pressure situations, and why your peers are the best place to go to keep up with the latest marketing trends.
In this episode, you’ll learn how to best support your team, what marketing leaders are doing to stay sane to tackle their ever-growing to-do lists, and what every marketing leader can learn from the sport of rowing to move the "marketing boat" and entire organization forward.
2021-10-1423 minRadically TransparentAppgate’s CMO on Measuring Buyer IntentAppgate’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent?
Leading Appgate’s marketing strategy during the last two transformational years as organizations shifted to a digital-first approach, Julie has much knowledge to share about the new buyer journey on this episode of the Radically Transparent podcast. She admits measuring intent is actually part art and part science and dives a bit deeper into the 15 touchpoint average before a prospect wants to even eng...2021-10-0727 minRadically TransparentKatie Hurley on the Intersection Between AI, Neuroscience and TechnologyReplicant’s Senior Director of Marketing, Katie Hurley, and Oktopost’s Director of Social Strategy, Jennifer Gutman discuss the intersection between AI and neuroscience, and technology. Together, they explore the future of these fields as they continue to quickly evolve and coincide with how marketers are building phenomenal customer experiences.
As a passionate marketing leader, Katie also talks about her time at Salesforce where she helped launch their AI platform, Einstein, and gets “radically transparent” about how she found herself, albeit accidentally, in the world of AI and marketing after years in finance. She even makes an interest...2021-09-3024 minRadically TransparentDarrell Alfonso on Why Marketing Ops = Special Ops!Amazon's very own leader of marketing ops, Darrell Alfonso, opens up about the role of marketing ops and why it has become a core component (and highly sought after) for any successful marketing team. He is changing the perception of this “mundane, tactical role” into one that actively boosts marketing’s overall strategic value one LinkedIn post at a time.
As a sought-after public speaker and thought leader in the space of marketing operations, Darrell is consistently challenging his 30,000+ LinkedIn following to think deeply and meaningfully about the role of marketing ops in an organization. In this episod...2021-09-2336 minRadically TransparentRyan Jones on Eliminating Barriers between Marketing and TechnologyCEO and Founder of Refuel Creative, Ryan Jones, has made a career out of helping organizations eliminate barriers between marketing and technology. Based out of Australia, he’s a brilliant and engaging guest who takes us through the day Facebook, with no warning, de-friended Australia, how it impacted his business and customers, and what he’s doing to navigate the gaps between marketing and technology.
If you like what you hear, don't forget to subscribe to the Radically Transparent podcast, brought to you by Oktopost!2021-09-1533 minRadically TransparentOktopost Co-Founders on Raising $20M in Growth RoundOktopost CEO, Daniel Kushner, and VP Product, Liad Guez, share the hot seat today on this episode of Radically Transparent, brought to you by Oktopost.
You'll walk away understanding why when founding Oktopost in 2013, Daniel and Liad took a conservative approach and decided to only ever register the company in $800,000 early-stage funding, which has run on revenues and profit ever since.
That is until the recent news in TechCrunch dropped in July 2021 announcing a growth funding round of a $20 million minority investment from London-based growth equity firm Expedition Growth Capital.
The co-founders open up...2021-09-0233 minRadically TransparentAllen Gannett on Developing the Right Ideas at the Right TimeBig data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book "The Creative Curve," published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today on the Radically Transparent Podcast, presented by Oktopost.
In this episode, you will find your jaw dropping to the floor as Gannett reveals the science and secrets behind achieving breakout commercial success. It's not as complicated as you may think! He...2021-08-1229 minRadically TransparentNatalie Lambert on Why Measuring TOFU Content is PainfulGoogle's Global Director of Storytelling for Google Cloud, Natalie Lambert, dives head first into the challenges of measuring top of funnel content and why the impact of all the various things B2B marketers do is so hard to quantify.
Today’s marketing leaders do not have the ability to say that a specific tweet or single podcast has led to a true sales lead. So how DO you measure top of funnel content going down the funnel, what are some of the ways to understand activity that may or may not be contributing to a customer's pu...2021-08-0528 minRadically TransparentGiles Palmer on Old vs. New Work EthicFounder and CEO of Brandwatch, the worlds leading social intelligence company, and currently serving as the Chief Growth Officer at Cision, Giles Palmer, discloses not only what it's like having a boss for the first time in 15 years, but also gives a glimpse into the challenges of leadership when it comes to old school business mindsets clashing with new generations of work ethic.
On this tell-all episode of Radically Transparent, brought to you by Oktopost, Giles takes us on a journey from accountant to entrepreneur and everything in between, from co-founding Runtime Collective in 2000 - an agency t...2021-07-2933 minRadically TransparentRick Haring on the Value of Risk-Taking and FailureRick Haring is the Vice President, Marketing and Communications Americas with International SOS and currently leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region.
Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem creating programs to drive brand awareness, increase intent to buy, generate leads and maximize conversions.
Rick brings an extensive background and long history in the field of Marketing and Sales with Verizon Communications. With over 18 years o...2021-07-2232 minRadically TransparentJill Murray on Cultivating Employee EngagementJill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888!
This episode of Radically Transparent, brought to you by Oktopost, will certainly have you rethinking your brand narrative, mapping out brand purpose and inspiring you to become a more authentic leader as Jill so eloquently opens up about the communities she supports and why she supports them.2021-07-1522 minRadically TransparentEric Williamson on Ingesting Interactions to Fuel ABMEric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost.
With over 20 years of technology and consumer product marketing experience, Eric opens up about why pipeline is keeping him awake at night, how bad quarters can quickly turn into the ‘hunger games’ when identifying why pipeline is weak and what it took to get CallMiner’s successful account based marketing strategy off the ground.
2021-07-0825 minRadically TransparentKenda Macdonald on Hacking the B2B Buyer BrainCEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience to become unstoppable in creating phenomenal customer journeys that will actually make a difference to their audience.2021-07-0133 minRadically TransparentJulia Polisuk on Building Unstoppable Demand Generation MachinesCato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month.
Julia touches on campaign boundaries and the type of innovation required to get out-of-this-world results. She even reveals CATO’s secret sauce in hitting INSANE numbers and the truth behind what’s at the core of Cato’s marketing plan.2021-06-2425 minRadically TransparentNatalie Binns on the State of B2B MarketingNatalie Binns, Oktopost’s first ever VP Marketing takes the hot seat today. There’s no shortage of transparency as she reveals what attracted her to join the team and what on earth keeps her up at night, professionally.
In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. She even shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star!2021-06-1728 minRadically TransparentMalin Liden on Effective Digital TransformationMalin Liden is SAP’s Vice President and Head of EMEA Marketing Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP.
Revealing to host Jennifer Gutman, Director of Social Strategy at Oktopost, what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the hi...2021-06-1035 minRadically TransparentAmanda Brinkman on Creating Movements Through ContentChief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into action.
But to describe this episode as only about brand purpose is doing the entire conversation a disservice.
What’s so beautiful is the way their discussion frames the importance of brands doing we...2021-06-0330 minRadically TransparentClaire Kennedy on Finding Your Brand’s Social VoiceForrester’s Social Media and Advocacy Manager, Claire Kennedy, reveals what it’s like to manage a brand’s online presence, produce great content and what to do when your social voice is failing to resonate with your audience across LinkedIn, Twitter and other channels.
With a true passion in connecting people to brands and finding news ways to interact, engage and advertise, Claire opens up to host Jennifer Gutman, Director of Social Strategy at Oktopost, about being the alignment bridge between marketing and sales. She discloses the challenges of finding a brand's social voice, how she battle...2021-05-2744 minRadically TransparentHoward Kravitz on the Challenges Confronting Legal Marketers in 2021Law practice and marketing are an odd marriage. CMO Howard Kravitz for Winston & Strawn LLP, an AmLaw 50 global law firm, joins the conversation to take a deeper dive into why it’s not always an easy fit on either side. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention?
On this episode of Ra...2021-05-2026 min
Radically TransparentCatherine Dutton on Staying Ahead of CompetitionTackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton, Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost, to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies.
Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her own team of them are leading the way in digital...2021-05-1325 min
Radically TransparentChris O’Connell on Embracing Artificial IntelligenceAcross B2B organizations, forward-looking marketers are embracing artificial intelligence. Chris O’Connell, Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing.
On this episode of the Radically Transparent podcast, brought to you by Oktopost, we'll uncover how using AI is assisting the marketing function to become a more efficient and effective machine at harnessing the infinite amount of data at their disposal to drive revenue impacting initiatives.
Heating things up by discreetly di...2021-05-0624 min
Radically TransparentDerek Grant on Qualities Every Great Sales Leader Should PossessNoted creator of company culture, speaker and sales expert Derek Grant, SVP of Market Strategy at SalesLoft, delivers a hearty serving of perspective on the modern day sales professional, building a stellar company culture, leading with visibility and being intentional. He even shares a story about how being “value shamed” by his team helped him on this high energy episode of the Radically Transparent podcast, brought to you by Oktopost.
Sales and marketing professionals at all levels will find value in Derek’s interview. He has a knack for storytelling as he shares his tips for holding people...2021-04-2943 min
Radically Transparent3 CEOs Talk Through Pains of Employee RetentionWork as we know it has changed– and so have our values when it comes to work. We’re zooming in on one of the hottest topics in management with Russell Rothstein, Founder & CEO of IT Central Station, Perry Nalevka, Founder & CEO of Penguin Strategies and Daniel Kushner, Founder & CEO of Oktopost to find out how they are holding themselves accountable as leaders to create out-of-this-world places of work and beyond happy employees!
Committed to the idea that everyone can thrive in the new world of work when employees are happy, 3 CEOs weigh-in on the pains, gains and...2021-04-2233 min
Radically TransparentKevin Bobowski on Empowering Creative Outcomes Over Tactical ActivitiesWhy should organizations and marketers care about collaboration? Kevin Bobowski, SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations.
Joining this episode of the Radically Transparent podcast, brought to you by Oktopost, Kevin focuses on how his team is producing outcomes and why dedicating time for teamwork is critical for high performing teams. He even reveals his secret sauce to ensuring marketers love their jobs, are...2021-04-1531 min
Radically TransparentGrowth Addict Kevin Mulrane Discloses What Sales and Marketing Need to Crush 2021When you’re pressed to drive sales, it’s tempting to try everything and “boil the ocean," according to Kevin Mulrane, VP Head of Sales, US, an experienced sales leader who has led explosive growth for companies like AOL, Madison Logic, GWI and now ProQuo AI.
But to be an effective, revenue leader, you need to be able to prioritize what’s really important. On this episode of Oktopost's Radically Transparent podcast, you’ll learn how to challenge yourself out of your comfort zone, work cross-functionally, build meaningful relationships and spark real success to explode company growth.2021-04-0827 min
Radically TransparentMarTech Legend Jon Miller Reveals His Secrets to Account Based MarketingMarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase joins Oktopost's Managing Director EMEA, Colin Day, filling in for host Jennifer Gutman on this episode of Radically Transparent, brought to you by Oktopost.
Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase.
Jon reveals in this episode about what keeps him up at night professionally, discloses how he found himself in the world of marketing automation, what he’s learned on his journey to becoming a founding father and leading MarTech visionary and ho...2021-04-0126 min
Radically TransparentKathryn Sharfman on Why Balance Between Doing and Telling is Necessary in MarketingThe necessity of balance between doing and telling that is learned throughout the years working in marketing is one of the most important skill sets to master for any marketer.
That skill comes from doing lots of things, trying a variety of tactics and being able to recognize when to unpack the value of all actions to the involved stakeholders.
Perfecting that balance doesn't happen overnight. A lot of the time that balance is tough.
On this episode of the Radically Transparent Podcast, Kathryn Sharfman, CMO and Chief Platform Officer of Sun Exchange si...2021-03-2540 min
Radically TransparentMike Dickerson on How to Succeed in a Digital-First WorldWith 25+ years of experience in the technology industry, specialities in growth strategy, new business development, organizational transformation and global management, Mike Dickerson, CEO of ClickDimensions, joins Jennifer Gutman, Oktopost's Director of Social Strategy, to talk how businesses can achieve true digital excellence through virtual selling and being intentionally purposeful.
2021-03-1720 min
Radically TransparentHana Jacover on Solving Complex Marketing ChallengesOn this episode, Madkudu's Director of Demand Generation, Hana Jacover joins Oktopost's Director of Social Strategy, Jennifer Gutman to talk openly about some of the industry's greatest marketing and marketing ops challenges and the mindset, skillset and toolset needed to solve them.
With a deep agency foundation in building best-in-class demand gen engines for B2B tech companies around the globe before moving in-house, Hana provides incredible insight into balancing data and creativity to influence pipeline, full-funnel nurturing, and lead management. She even reveals a few of her secrets along the way.
2021-03-1129 min
Radically TransparentWhat Wikipedia Won't Tell You About Video with Tyler LessardTyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessard shares with host Jennifer Gutman, Oktopost's Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond.2021-03-0433 min
Radically TransparentThe Secret to Optimizing the Customer Journey with Michelle HuffAs a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research, besides intuition and data, what’s the best approach to learn about your perfect customer?
In this episode, Oktopost's Director of Social Strategy, Jennifer Gutman, sits down with UserTesting's CMO, Michelle Huff, to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn about her buyer base.
More About Michelle Huff:
Michelle brings over 20 ye...2021-02-2534 min
Radically TransparentHow to Avoid Marketing Fatigue with Richard WallOne of the biggest challenges B2B marketers face today is being defeated by marketing fatigue. In this episode of the Radically Transparent Podcast, brought to you by Oktopost, host Jennifer Gutman sits down with Richard Wall, Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s to talk openly about the modern day marketer's battle with marketing fatigue and how to steer clear of digital communication overload.2021-02-1030 min
Radically TransparentHow to Think Like an Investor to Win at Social Media MarketingTo win at social media marketing in 2021 means thinking like an investor. They're a brilliant bunch, and for all the right reasons. Extraordinarily analytical and loving the thrill that comes from calculated risks, Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017 joins Jennifer Gutman, Director of Social Strategy at Oktopost to explore how thinking like an investor can help marketers drive growth and maximize ROI to exceed marketing goals. 2021-01-1426 min
Radically TransparentThe Secret Fears of the Modern Day CEO with Daniel KushnerIs there really such a thing as a “fearless leader?” CEOs often present themselves as bulletproof, but running a business can be unnerving. What does it really take to keep a company afloat and what do CEOs really want from their employees?
On this episode of Radically Transparent, CEO and Oktopost Co-Founder, Daniel Kushner exposes the secret fears of the modern day CEO.
[Disclaimer: Show was taped in an up and coming new studio and the audio quality of the host presents a slight echo from time to time. If you're a super-fan of the show...2020-12-3028 min
Radically TransparentDriving Teams to Exceptional Levels of Performance with Global B2B Marketing Powerhouse, Colin DayTop-down or bottom-up? Which management approach drives exceptional levels of performance and what role does social media play in transforming sales and marketing functions? Colin Day, Global B2B marketing powerhouse and Managing Director of EMEA and APAC here at Oktopost joins host Jennifer Gutman on this episode to talk about effective leadership, buyer personas, social data and so much more!
He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.
Listen in and...2020-12-1746 min
Radically TransparentBuilding a Stellar In-House Marketing Team with VP Marketing Ari Applbaum of AudioburstAri Applbaum, VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge, the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP.
On this episode of Radically Transparent, Ari joins host Jennifer Gutman, Director of Social Strategy at Oktopost to explore how brands can build a second to none in-house marketing team to effectively tell their story in competitive markets. He discusses which roles are essential to activate growth, where to allocate budget, tips for managing an agency relationship and how to...2020-12-0235 min
Radically TransparentHow to Quickly Upskill Your Marketing Team with Erik HarbisonUpskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?
With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork, Jennifer Gutman, Director of Social Strategy at Oktopost sits down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for pro...2020-11-1938 min
Radically TransparentLinkedIn Thought Leadership Simplified: The DO's and DON'Ts with AppsFlyer's Jonathan RavehWant to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry?
To simplify thought leadership and explore the DO’s and DON’Ts of becoming a thought leader on LinkedIn, Jennifer Gutman, Director of Social Strategy at Oktopost interviews Jonathan Raveh, Head of Community Marketing at AppsFlyer on the B2B Marketing Now podcast series, Radically Transparent.
On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as a...2020-11-1128 min
Radically TransparentMaking Sense Outta B2B Social Listening with Saif Ajani, co-founder of KeyholeOn this episode, host Jennifer Gutman, Director of Social Strategy at Oktopost catches up with Saif Ajani, co-founder of Keyhole, a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of social listening in the B2B space, he explains how much social media can influence a product roadmap, and talks how treating social as a place to gather business intelligence is a treasure trove to make actionable business decisions.
For more insight into this topic be sure to Follow...2020-11-0527 min
Radically TransparentRadically Transparent with Sivan FelderWith a huge spike in video content across social media and no signs of it slowing down, marketers need to add video expert to their resumes. But as businesses transition from hiring expensive video production crews to relying on their marketing teams to produce multiple engaging thought leadership videos in-house, it doesn't leave much time (in an already packed role) for the modern day marketer to become an expert in production.
In this episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, CMO of TwoHeads, to share her unfiltered insights into...2020-10-2934 minRadically TransparentSYSKA Our Changed New World with Jennifer GutmanSocial media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets to come together and fight against some of the most mysterious algorithms on the planet. Opening up about some of the most challenging aspects of her role and how her unique background in counter-terrorism has helped her thrive, Jennifer Gutman, Director of Social Strategy at Oktopost shares how she was able to grow employee advocacy programs from mediocre at best to some of the most engaging initiatives in the company by paying attention to specific types of details.
As th...2020-10-2243 minRadically TransparentSYSKA Our Changed New World with Stefanie Amini and Melanie AminiApproached by Google to mentor start-ups and now sharing their growth hacking secrets on this podcast, Stefanie Amini and Melanie Amini, the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World, Oktopost's original podcast show.
And no, you are not reading double!
These marketing gurus are identical twins with a long standing career in building startup marketing strategies and helping larger organizations "think like a startup". Along with host Colin Day, the Amini twins bring an additional layer of easy-going, funny and endless enthusiasm t...2020-10-1549 min
Radically TransparentSYSKA Our Changed New World with Zev BrodskyA solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than they have ever been before, what implications does this have on the modern day content marketer?
Answering that question is a true content marketing guru. Zev Brodsky, the Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy joins host, Colin Day, Oktopost's Managing Director EMEA, to dive head first into the tactics content marketers need to expand audiences, connect with them in a...2020-10-0829 min
Radically TransparentSYSKA Our Changed New World with Shaun MaWith an enormous amount of data generated from technology to supposedly make our marketing lives easier, things can get messy fast if you don’t know what to do with it. But what in tarnation can we do with the infinite amounts of data we get daily, besides all the basic stuff?! In a genius exploration of the many ways in which to use data to your advantage as a marketer, as a sales professional and as an organization, Shaun Ma, the Director of Strategic Advisory of MarketOne International, gives away all his data secrets that will have your mo...2020-10-0132 min
Radically TransparentSYSKA Our Changed New World with Megan ThudiumCan traditional and enterprise focused industries learn to thrive on social media? With her strategic marketing insight featured in publications like Forbes, Business.com, Upwork.com and Managers.org.uk, founder of MTC | The Content Agency, Megan Thudium, an expert in all things B2B content marketing, shares stories of how these industries, very much impacted by COVID-19, are evolving overnight. Together with host Colin Day, Oktopost's Managing Director EMEA, they tackle best practices across social media to drive awareness, credibility and leads through content marketing.2020-09-2421 min
Radically TransparentSYSKA Our Changed New World with Urs BlickenstorferToday, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. But the true digital transformation that is taking place right now is propelling rapid business innovation, putting marketeers at the forefront of driving new business models.
On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer, Owner and CEO of iundf Marketing Technology AG, joins Colin Day, Managing Director EMEA at Oktopost to explore how the value of technology is rarely in the specific fun...2020-09-1737 min
Radically TransparentSYSKA Our Changed New World with Amy KenigsbergContent should be created with care. You may have the greatest technology in the world but if nobody has heard of you, what’s the point? On this episode, Amy Kenigsberg, co-founder of K2 Global Communications, a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost’s Colin Day, Managing Director of EMEA to uncover how she helps her clients understand their audiences in order to relate to them and ultimately impact their bottom line. We'll let this episode speak for itself!
2020-09-1031 min
Radically TransparentSYSKA Our Changed New World with Derek ShebbyIn this episode, Oktopost's Managing Director of EMEA, Colin Day, interviews popular YouTuber and Founder of Modern Sales Training, Derek Shebby. Making President’s Club 13 times during his 17 year career at Xerox, Shebby provides listeners with lessons learned and actionable takeaways from his own career. He even highlights proven sales methods and techniques that he teaches in his course, Sales in 21 Days, to help listeners sharpen their sales skills right on this podcast! 2020-08-2437 min
Radically TransparentSYSKA Our Changed New World with Sarah WhippOn this episode of Stuff You Should Know About Our Changed New World, Sarah Whipp, CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin Day, Managing Director EMEA at Oktopost to share a typical day in the life of a Chief Marketing Officer. The conversation centers around building, curating and maintaining a brand with a focus on messaging.2020-08-2035 min
Radically TransparentSYSKA Our Changed New World with Dan SwiftWhat is social selling? Dan Swift, CEO of Empire Selling, can certainly answer this question as he has dedicated his career helping B2B companies impact revenue and create meaningful customer relationships through social media. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. The success didn’t stop there as he then went on to become the VP of Sales at Sprinklr, before going out on his own. Today, Dan has trained well 10,000+ sales people in the art of social selling over the last two years with...2020-07-2833 min
Radically TransparentSYSKA Our Changed New World with Jonathan LawsonBringing new knowledge into the B2B marketing industry is exactly what Jonathan Lawson, Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University does in this episode. Host Colin Day, Managing Director EMEA at Oktopost chats with Lawson about the state of small businesses and digital adoption. Using transformational stories of businesses the two uncover how entrepreneurs can pivot their mindset and do things different to impact productivity across their organization.2020-07-1633 min
Radically TransparentSYSKA Our Changed New World with Matt ZilliUnderstanding early on in the SaaS industry that nothing happens without the customer, Matt Zilli, CEO of Clarizen, the global leader in enterprise collaborative work management, and known for his impressive work as Vice President, Go-to-Market at Adobe and prior to that, Chief Customer Officer at Marketo joins host Colin Day, Managing Director EMEA at Oktopost to discuss what it takes to build a brand. As Zilli shares throughout the episode, the customer is at the heart of everything he does and with the right focus across sales and marketing only greatness can be achieved.2020-07-0228 min
Radically TransparentSYSKA Our Changed New World with Chris NortonWhat exactly is Sales Transformation? And how can organizations thrive under extraordinary pressure to perform and provide shareholder value? On this episode of Oktopost’s original podcast show, Things You Should Know About Our Changed New World, Chris Norton, Owner at MentorGroup, a management consulting firm working with a host of top global, European and UK companies helping develop their people and ensure organizations achieve and exceed their business goals, sits down with Colin Day, Managing Director of EMEA to discuss the competitive challenges and the development of people as being critical to an organization's success. A discussion not to...2020-06-2540 min
Radically TransparentSYSKA Our Changed New World with Matt HeinzWhen it comes to the future of work, sales and marketing are at the forefront of driving new and innovative ways to connect with people. On this episode of Oktopost’s original podcast show, Things You Should Know About Our Changed New World, Matt Heinz, President of Heinz Marketing Inc. and radio personality from Host Sales Pipeline Radio, joins host Colin Day, Managing Director EMEA at Oktopost to help listeners to discover how companies can build more predictable pipelines, eliminate random acts of marketing and clean up “lumpy” pipelines. It may not be an episode with all the answers, but it...2020-06-1027 min
Radically TransparentWhy Trust Predicts the Well-Being of Any Brand with Ambassador Ido AharoniKicking off the conversation in Oktopost’s newest original podcast show, Things You Should Know About Our Changed New World, is Ambassador Ido Aharoni, a well-known nation branding practitioner, a member of APCO Worldwide’s International Advisory Council, a Global Distinguished Professor for International Relations at New York University and Chairman of the Charney Forum on New Diplomacy. He was Israel’s longest serving consul-general in New York (2010-2016) and joins host Colin Day, Managing Director EMEA at Oktopost, to walk listeners through his nine principles to be considered by businesses and governments alike to in recovery from the pandem...2020-05-2725 min
Radically TransparentThe Globalization of Social Media with Graham PorterB2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained? On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.2020-05-1342 min
Radically TransparentThe Globalization of Social Media with Lee HackettIn today's episode, Colin Day, Managing Director EMEA of Oktopost, hosts Lee Hackett, professional footballer with Wigan Athletic FC turned CEO of BluprintX, a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology. Talking about professional sports and adversity in business, Hackett gives an additional perspective on how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset.2020-05-1125 min
Radically TransparentThe Globalization of Social Media with Chris RedmondToday on “The Globalization of Social Media,” Colin Day, Managing Director EMEA at Oktopost hosts Chris Redmond, Founder of Redholt, an executive search agency and self-proclaimed digital nomad. In perhaps the most inspiring episode of the series, the conversation becomes an essential primer on the broader challenges of managing social media.2020-05-0731 min
Radically TransparentThe Globalization of Social Media with Steve Lucas and Susan VitaleIn the fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day, Oktopost’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas, former CEO of Marketo, an Adobe company and current CEO of iCIMS. With him is Susan Vitale, CMO of iCIMS and together, they converse openly about how B2B brands can demonstrate more human aspects across their marketing initiatives.2020-05-0425 min
Radically TransparentThe Globalization of Social Media with Howard SewellOur guest today is, Howard Sewell, President of Spear Marketing Group and one of the “50 Most Influential People in Sales Lead Management.” Unveiling current trends you can rely on in B2B marketing world due to the Pandemic, Howard and Colin Day, Managing Director of EMEA at Oktopost, dive into best practices to tighten any B2B content strategy.2020-04-2628 min
Radically TransparentThe Globalization of Social Media with Scott VaughanOur guest today is Scott Vaughan, Chief Growth Officer at Integrate, Inc., and best known in the industry for his talent in finding organizations’s “secret sauces” for growth. With businesses being forced to rethink B2B messaging and a whole new work-from-home culture present that was not existent a few weeks ago, Scott joins Oktopost’s Managing Director of EMEA, Colin Day, to dissect what lessons can be learned from the global economy to help marketers deploy new B2B messaging.
2020-04-0729 minRadically TransparentFrom the Experts: How to Manage a Successful Advocacy Program During a CrisisDuring these crucial times, it’s important to adapt and get creative. Your company's positioning and how you are portraying yourselves and your brand on social media have never been more relevant.
Are you already running an advocacy program and want to find out to keep it successful during a crisis? Or are you newer to the social space and looking to humanize your brand during these trying times? Join Jennifer Gutman, Director of Social Strategy at Oktopost, and Shanie Zimerman Blayer, Head of Strategic Partners as they breakdown the do’s and don’ts of a succes...2020-04-0246 min
Radically TransparentThe Globalization of Social Media with Kyle HegartyToday our guest is Kyle Hegerty, known as an expert on cross-cultural leadership, Managing Director of Leadership Nomad and author of the upcoming book, ‘The Accidental Business Nomad’. He joins Oktopost’s Managing Director of EMEA, Colin Day, to discuss lessons learned from failures on cultural realities, language differences and the future they have on B2B global communication. 2020-04-0234 min
Radically TransparentThe Globalization of Social Media with Chris SkinnerToday our guest is Chris Skinner, known as one of the most influential people in technology, author of the bestselling book, "Digital Bank", and best known as an independent commentator on the financial markets & fintech through his blog, thefinanser.com. We’re sharing thoughts on how financial institutions can break their traditional anti-social perception using digital technology. Hosted by Oktopost's Colin Day, join us in discovering how globalization in the digital age is transforming the way we do business. 2020-03-2528 min