Shows
Humans of Martech205: The daily infrastructure behind sustainable careers (50 Operators share the systems that keep them happy, part 1)Careers place a ton of demand on energy and attention way before results start to stabilize. Many operators discover that health and routine determine how long they can operate at a high level.I spoke with 50 people working in martech and operations about how they stay happy under pressure. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel right now.Today we start with part 1: stability through routines, boundaries, and systems that p...
2026-02-0347 min
The Executive Brand PodcastHow Semrush’s ex-VP of Brand Builds a Founder Brand From Scratch w/ Olga Andrienko (CMO at Foxtery)Olga Andrienko spent 12 years helping build Semrush from $5M in revenue to IPO. She led social, brand, global marketing, and eventually operations at scale. Now she’s joining a pre-seed startup as CMO to build everything from scratch:- A new product category (AI-driven corporate learning)- A founder brand- An employee advocacy system- A modern AI-powered marketing engineWe discuss:* Why Olga left Semrush after 12 years* Why enterprise marketers feel stuck right now and how AI restrictions slow innovation* What marketers sh...
2025-12-1153 min
Humans of Martech186: Olga Andrienko: Ex-VP at Semrush left her 35-person brand team to build AI for marketing opsWhat’s up everyone, today we have the pleasure of sitting down with Olga Andrienko, Former VP of Marketing Ops at Semrush. (00:00) - Intro
(01:24) - In This Episode
(03:55) - How AI Agents Reshape Marketing Ops Roles
(08:53) - How To Beat AI Imposter Syndrome And Start Using Custom GPTs
(13:28) - How AI Content Agents Generate Drafts Using Internal Context
(24:29) - How to Use a Risk and Reward Grid to Prioritize AI Projects
(33:19) - How To Use Google Workspace To Skip AI Vendor Approvals
(40:00) - How To Decide Which AI Agent to Use
(46:44) - How To Build an AI...
2025-09-091h 07
No Hacks: Optimising the Web for AI Agents205: AI, Search, and the Jobs of Tomorrow with Olga AndrienkoThe world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career?In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet.We start with Olga’s “lightning bolt moment” at an AI course that showed h...
2025-09-0349 min
The Unmtchd. PodcastCrafting Messages That Connect - Olga Andrienko, VP Brand Marketing SemrushHow do you transition from value-based to product-based messaging without losing your audience? SEMrush's Olga Andrienko reveals their proven three-stage marketing framework, shares how they achieved 300% above goal in their most successful campaign, and explains why B2B doesn't have to be boring.
Timestamps:
(00:00) - Balancing Value and Product Messaging(12:03) - Developing Unique Value-Based Messaging(15:55) - Successful Multi-Channel Paid Campaign Strategy(23:08) - The Future of Marketing and AI(37:42) - Deep Insights
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2024-11-1437 min
Marketing School - Digital Marketing and Online Marketing TipsDiving Deeper on the LinkedIn UGC StrategyIn episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.Don’t forget to help us grow by subscribing and liking on YouTube!...
2023-11-1106 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersHow to Make LinkedIn Fun - Time to Ditch Traditional Employee Advocacy No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The importance of founder branding on LinkedIn 00:11:10 - The ability of founders to i...
2023-07-3132 min
Marketing Smarts: A MarketingProfs PodcastVisual Search and How B2B Marketers Should Be Leveraging It for Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]
2022-12-2229 min
You Should Talk ToOlga Andrienko -- VP of Brand Marketing at SemrushIn this episode of YouShouldTalkTo, our host Daniel Weiner welcomes Olga Andrienko, the VP of Brand Marketing at Semrush. Olga and Daniel get into the concept of gated content and the importance of agencies. They discuss building a brand, building a personal brand, and the difference between big agencies and smaller, specialized agencies.Guest-at-a-Glance💡 Name: Olga Andrienko, VP of Brand Marketing at Semrush.💡 Noteworthy: With her team, Olga has built one of the most substantial international communities in the online marketing industry and has expanded Semrush’s brand visibility worldwide, entering...
2022-12-1944 min
The Life of a Social Media ManagerEp. 46 VP of Brand Marketing @SemrushCreative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments.Today you will meet Olga Andrienko, VP of Br...
2022-12-0438 min
The Marketing Umbrella Podcast049: The Most Influential Marketers With Olga AndrienkoWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team.
Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of h...
2022-10-1545 min
Confident Live Marketing ShowHow to Organise a Massive EventMost live streams are less than an hour. But we have talked about longer streams on the show before - say 4-6 hours.But what about live streaming a massive event for 24 hours? Isn’t that mad? Isn’t that just really difficult?In this episode, I am joined by the fabulous Olga Andrienko from Semrush. She’s helped organise just such an event before. And she’s doing it again for The Global Marketing Day 2023.We’ll discuss why you’d want to do this and what goes into producing just such an e...
2022-09-1657 min
Ungated ConversationsHumanizing Your B2B Brand: SEMrush Social Media Strategy with Olga AndrienkoConquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels. Join us as we discuss:The importance of localisationThe power of listening, humor and memesHow TikTok can work for B2BHow SEMrush...
2022-01-2745 min
Growth Show#40 Best SEO Strategies for 2021 by four SEO professionalsIn this episode we've invited four SEO professionals to share with us their best SEO strategies for 2021.
Let us tell you one thing for sure: This episode is not only for SEO beginners. That's for sure.
Introducing our guests:
Fernando Angulo:
Fernando Angulo is Semrush's Head of Communications He has been with Semrush since the beginning of the company’s marketing efforts in several leading positions and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top con...
2021-03-1625 min
B2B Lead Gen PodcastHow To Optimize Your Site for Voice Search
SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search
Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something.
Semrush, a popular service search engine optimization consultants use for keyword research and site audits. They recently released a study on Voice Search Optimization.
Olga Andrienko
I spoke with Olga Adrienko, their head of Global Head of Marketing about it and this podcast has everything you need to kn...
2020-12-1137 min
Eric SchwartzmanHow To Optimize Your Site for Voice SearchSEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search
Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something.
Semrush, a popular service search engine optimization consultants use for keyword research and site audits. They recently released a study on Voice Search Optimization.
Olga Andrienko
I spoke with Olga Adrienko, their head of Global Head of Marketing about it and this podcast has everything you need to know to optimize your site for voice se...
2020-12-1137 min
All About Digital Marketing PodcastEpisode 100 - The Century! 5 Most Popular EpisodesToday's episode is all about 5 of your favourite (the most popular) episodes. That's right, making it to 100 episodes seemed crazy when we started recording back in July 2019. But here we are. So we've grabbed some clips from the top 5 most listened to episodes. If you're thinking about starting a podcast, always remember what Eugene Kan said to us on the show "would you keep doing this if you weren't getting paid"? It's an important question and it applies to everything in your marketing. Loving the process is what's most important. The top 5 episodes that we've ta...
2020-12-1018 min
SEO Fridays Podcast#010: Nie samym technicznym SEO żyje człowiek - SERM, SXO, ASO, YouTube SEO, Podcast SEO, Amazon SEO - Ewelina Podrez i Katarzyna BaranowskaGoście odcinka:Ewelina Podrez - https://www.linkedin.com/in/podrez/📧 E-mail: ewelina@foxstrategy.plKatarzyna Baranowska - https://www.linkedin.com/in/katarzyna-baranowska-foxstrategy/📧 E-mail: katarzyna@foxstrategy.pl—Linki:✔️ Fox Strategy - https://foxstrategy.pl✔️ „SEO dla Podcastów - jak pomóc wyszukiwarce zrozumieć Twój Podcast” - https://foxstrategy.pl/blog/seo-dla-podcastow/✔️ „SEO podcastu – jak organicznie dotrzeć do nowych słuchaczy” - https://nadajesz.online/seo-podcastu-jak-organicznie-dotrzec-do-nowych-sluchaczy/✔️ „Full control and Dynamic Ad Insertion - thanks to Spotify Passthrough” - https://www.podigee.com/en/blog/spotify-passthrough-now-available/✔️ Dz...
2020-11-201h 35
The CMO ShowPrince Ghuman on psychographics in marketingPrince Ghuman, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human. Resources PopNeuro Blindsight: The (mostly) hidden ways marketing reshapes our brains You might also like… Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage Ric Navarro on customer-centric marketing strategy Anne Miles on gender-inclusive marketing
2020-06-2533 min
Growth Show#23 How to generate 55k leads with an online conferenceIn this episode of the Growth Show we have the pleasure to talk with Olga Andrienko, who is Head of Global Marketing at SEMrush – a SaaS for online visibility and marketing analytics.
We are talking with Olga about:
How to leverage social media & brand reveal for customer successTactics on ranking optimization for established companies as well as startupsWhy SEO might be easier for startupsThe smart SEO strategy of a dentistry The global marketing day that brought SEMrush 55k leads The challenges of a 24 hours conferenceOlga’s Leadership Adviceand much more
More about Olga Andrienko:
Olga...
2020-05-0433 min
Operations with Sean LaneScaling An International Marketing Team Across 50 Countries With SEMrush’s Olga AndrienkoHave you ever worked at a company that has expanded internationally? Is your company thinking about doing so in the not-so-distant future? Not to worry, our guest today has done it all. Olga Andrienko is the Head of Global Marketing at SEMrush, where she leads an agile team responsible for marketing in over 50 different countries. On today’s episode, we’re going to learn what it takes to carve out a niche for yourself in each and every market, how to listen to your customers from halfway around the world, and why Olga once referred to SEMrush as the Ford...
2020-04-0329 min
B2B Growth1233: 3 Keys to Successful Virtual Events w/ Olga AndrienkoIn this episode we talk to Olga Andrienko, Head of Global Marketing at SEMrush. To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
2020-03-2400 minAll About Digital Marketing PodcastEpisode 37 - Social Media, Content Marketing, SEO and So Much More with Olga Andrienko from SEMrushIn this week's episode, we're joined by Olga Andrienko, Global Head of Marketing at SEMrush. For those of you that don't know about SEMrush, you'll want to check them out. They offer an "All-in-one Marketing Toolkit for digital marketing professionals". This episode isn't sponsored by them, but it is a platform that all marketers should know about. With Olga we talk about the importance of content marketing, understanding your audience, and what your competitors are doing. There's a lot to take in, and Olga's experience and knowledge will be of value to everyone. ...
2020-03-1942 min
Multifamily InsightsSEO Optimization for Real Estate Websites with Olga AndrienkoCustomers are using online search to find solutions to their everyday problems, with 50% of all search being driven by Google. But how does a marketer or content creator capture this traffic? One of the key ways is through optimizing their website for search engine traffic. Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the online marketing industry. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have access to the best software to ru...
2020-03-1337 min
Hank's Business and Marketing TipsHMBT #217: Olga Andrienko from SEM Rush
Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded the SEMrush brand visibility worldwide, bringing more than 90% YoY growth from top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have the access to the best software to run effective online marketing campaigns.
In 2018 Olga was mentioned among the 25 most influential women in digital marketing by TopRank. She speaks at major marketing conferences and her quotes on...
2020-03-1027 min
CHURN FMEP51 | Olga Andrienko - How SEMrush uses gamification to engage users and increase retentionToday on the Churn.fm, we have Olga Andrienko, Head of Global Marketing at SEMrush.In today's episode, we discussed SEMrush’s rapid growth and how it affected their churn rate, why they decided to switch their focus to customer retention, and how they use social media to identify their ideal customer profile.Olga also shared how SEMrush used Easter Eggs to gamify user engagement and how they use the SEMrush community Facebook group to get users actively involved in product development.As usual, I'm excited to hear what you think of this ep...
2020-03-0437 min
The CMO ShowSteve Wiideman and Olga Andrienko on using SEO and voice search to your advantageSteve Wiideman, Founder and President of Wiideman consulting group and Olga Andrienko, Head of Global Marketing at SEMrush sit down with host Mark Jones to discuss how to improve your SEO and voice search approach.
2020-02-2027 min
Agency Life FlashbackS3 E40 Opportunities & Trends For Agencies in 2020 With Olga from SEMrushOn this episode we chat with Olga Andrienko - Head Of Global Marketing at SEMrush. She takes us through so many key insights into the world of digital marketing.In this episode we chat about:How she started in her career and SEM RushWhat SEMRush is and what they do How using the tool will benefit your business and your clientsHow to get started on a partner programThe power of SEO The value of automationGrowth opportunities for agenciesAllocating budgets onlineHow to grow with your clients Educating yourself on how to optimise a new audience Why agency owne...
2020-02-1954 min
The Freelancers' ShowTFS 353: Content Marketing to Rank at the Top of Google with Olga AndrienkoOlga Andrienko is a Search Engine Optimization and content marketing expert at SEMRush. She walks us through the process of selecting keywords and designing content to get a snippet, or better spot on Google and other search engine searches. Panelists Brad Large Charles Max Wood Brooks Forsyth Guest Olga Andrienko Sponsors G2iSentry | Use the code “devchat” for $100 credit CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________ Picks Olga Adrienko: Everybody Lies Charles Max Wood: The Man In the High CastleMagician: MasterReady Fire Aim Brad Larg...
2020-02-1155 min
Digital Marketing RadioCUSTOMER JOURNEYS – Chapter 4, ‘Digital Marketing in 2017’ | DMR #185Episode 185 of Digital Marketing Radio features 'Customer Journeys', chapter 4 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.
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Now it’s time to move on from making your website perform as effectively as possible from a technical perspective, to really starting to understand your target clientele and how they interact with your ‘funnel...
2017-02-2017 min
Digital Marketing RadioCUSTOMER JOURNEYS – Chapter 4, ‘Digital Marketing in 2017’ | DMR #185Episode 185 of Digital Marketing Radio features 'Customer Journeys', chapter 4 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.
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Now it’s time to move on from making your website perform as effectively as possible from a technical perspective, to really starting to understand your target clientele and how they interact with your ‘funnel...
2017-02-2000 minDigital Marketing RadioDigital Marketing Predictions for 2016 from 54 Different Experts | DMR Christmas SpecialIt’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016.
Remember to subscribe to the audio podcast in iTunes.
https://www.youtube.com/watch?v=oNdFiv5WGLQ
Taking part in this episode were:
Saul Colt from Hubba
Calin Yablonski from Inbound Interactive
Alexandra Tachalova from AlexTachalova.com
Amy Schmittauer from Savvy Sexy Social
Kevin Krason from BizNet
Susan Baroncini-Moe from Business in Blue Jeans
David Horne from DavidHorne.me
Ilise Benun from Marketing Mentor
Liam Martin from Staff.com
Kamila Gornia...
2015-12-162h 04Digital Marketing RadioDigital Marketing Predictions for 2016 from 54 Different Experts | DMR Christmas SpecialIt’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016.
Remember to subscribe to the audio podcast in iTunes.
https://www.youtube.com/watch?v=oNdFiv5WGLQ
Taking part in this episode were:
Saul Colt from Hubba
Calin Yablonski from Inbound Interactive
Alexandra Tachalova from AlexTachalova.com
Amy Schmittauer from Savvy Sexy Social
Kevin Krason from BizNet
Susan Baroncini-Moe from Business in Blue Jeans
David Horne from DavidHorne.me
Ilise Benun from Marketing Mentor
Liam Martin from Staff.com
Kamila Gornia...
2015-12-162h 04
WebcologyHow Social Media, Content Management and Relationships Tie Into Each OtherOlga Andrienko, Head of Social Media at SEMRush discusses with Jim Hedger and Dave Davies how social media, content management and relationships tie into each other.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2015-06-1116 minDigital Marketing RadioSocial media integration – OLGA ANDRIENKO | DMR #64Olga Andrienko is the Director of Social Media at SEMrush. She has five years of experience in conversion marketing, and has increased SEMrush’s revenue from social media by an average of 30 percent monthly.
Today on Digital Marketing Radio we discuss the following:
Social media integration
How should a company integrate social media strategy into its marketing mix?
How can a company measure ROI from social media?
And what is the impact of social media on SEO?
The importance of monetizing offline events for social media
Is social media a better brand builder than a traffic generator?
Most people that fo...
2014-11-2730 minDigital Marketing RadioSocial media integration – OLGA ANDRIENKO | DMR #64Olga Andrienko is the Director of Social Media at SEMrush. She has five years of experience in conversion marketing, and has increased SEMrush’s revenue from social media by an average of 30 percent monthly.
Today on Digital Marketing Radio we discuss the following:
Social media integration
How should a company integrate social media strategy into its marketing mix?
How can a company measure ROI from social media?
And what is the impact of social media on SEO?
The importance of monetizing offline events for social media
Is social media a better brand builder than a traffic generator?
Most people that fo...
2014-11-2730 min
Digital Marketing RadioSocial media integration - OLGA ANDRIENKO | DMR #64Olga Andrienko is the Director of Social Media at SEMrush. She has five years of experience in conversion marketing, and has increased SEMrush’s revenue from social media by an average of 30 percent monthly.http://www.digitalmarketingradio.com/
2014-11-2330 minDigital Marketing RadioSocial media integration - OLGA ANDRIENKO | DMR #64Olga Andrienko is the Director of Social Media at SEMrush. She has five years of experience in conversion marketing, and has increased SEMrush’s revenue from social media by an average of 30 percent monthly.
http://www.digitalmarketingradio.com/
2014-11-2330 min