Shows
The Business of Hearing3 Big Trends Every Hearing Clinic Must Prepare for in 20262026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we're seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2026 consumer behaviour patterns Apple's ecosystem and what it means for hearing care AI tools that are simplifying (and complicating) clinic workflows ...
2025-12-1910 minThe Business of HearingWhy Most Hearing Practices Fail (and How to Avoid It)90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes others make If you're serious about long-term growth, this one's essential listenin...
2025-11-2809 minThe Business of Hearing3 Reasons You Should NOT Get Into the Hearing Care IndustryHere's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle, not despite it A must-watch for anyone thinking of joini...
2025-11-2111 min
The Business of Hearing8 Lessons from 8 Years Running a Hearing Care Marketing AgencyEight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal growth alongside professional success Whether you're new in business or years into the grin...
2025-11-1425 min
The Business of HearingI Review My 2025 Predictions for Hearing Care Marketing (and Share my 2026 Predictions)Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve If you want to future-proof your marketing and know where the industry's heading next, this episode is a must-wat...
2025-11-0721 min
The Business of HearingWhat Are Patients REALLY Saying About You?What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to your own practice If you want people to talk about you for more tha...
2025-10-3119 min
The Business of HearingShould you be the face of your practice? (Growing a personal brand in hearing care).Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue. You'll learn: • What a personal brand actually is (and isn't) • How being the face of your practice creates trust and connection • The benefits and drawbacks of personal branding in hearing care • How to position your expertise so patients come to you first If you've ever wondered whether...
2025-10-2419 min
The Business of HearingAudiology Clinic Marketing - Where to Start?What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results. In this episode, you'll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from the ones that stall • How to make your marketing both measurable and effective Practical, proven, and backed by real-world data — this is the blueprint for hearing care marketing that works. Learn more at www.orange...
2025-10-1711 minThe Business of HearingHow to Make Your Practice Competition-ProofYour website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com
2025-09-2611 min
The Business of HearingI analyzed 116 hearing care websites, the best-performers had these 5 things in commonIf your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com
2025-09-1911 min
The Business of HearingThe Website Scorecard: Is Your Website Helping or Hurting Your Practice?If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right. www.orange-gray.com
2025-09-0510 min
The Business of Hearing3 Ways You're Leaving Money on the Table (Without Knowing It)Every practice has untapped potential, revenue that's hiding in plain sight. The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked. You'll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The role of unconverted leads and how to revive them - Why simple process changes can add thousands in extra profit Learn more at: www.orange-gray...
2025-08-2909 min
The Business of HearingI Asked ChatGPT to Pick the Best Audiologist in Every U.S. State - Here's What HappenedAI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You'll discover: How AI tools are already influencing patient choices Why your online presence matters more than ever Key steps to position your clinic as the "go-to" in your area...
2025-08-2208 minThe Business of HearingCompeting with Big Box, Big Chains or Goliaths? Here's What To DoIn this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market. Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred. You'll hear about: The agility of independents in adapting to market shifts Why personal relationships still beat marketing budgets How to use your brand and voice to build real loyalty The strategic edge you...
2025-08-0811 min
The Business of HearingThe New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven RealityThe New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hearing care clinics aren't ready. In this short but important episode, Oli shares what's changing with Google's AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trusted, and chosen. Plus, discover how to join the upcoming live webinar on Tuesday, August 12—where [Your Name] will break down the real-world strategies being used by top-performing clinics right no...
2025-07-2809 min
The Business of HearingI answer your questions (practice pricing, positioning, advertising and strategies)In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of traditional marketing to whether patients care about SEO (spoiler: they don't), this episode cuts through the noise and gives straight answers.
2025-07-1819 min
The Business of HearingYour Clinic Isn't Fully Booked? It's Not a Marketing ProblemIf your schedule isn't full, your first instinct might be to blame marketing. But what if the real problem is positioning? In this episode of The Business of Hearing, Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven't clearly defined who they're for. You'll discover: Why "trying to appeal to everyone" is a fast path to mediocrity How to reposition your brand around your ideal patient The subtle mistakes that make strong clinics look generic
2025-07-0413 min
The Business of HearingHow to Turn Every Patient into a 5-Star ReviewThis isn't about asking harder, it's about creating an experience that naturally earns 5-star reviews. In this episode of The Business of Hearing, Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system. You'll learn: Why review quantity matters less than quality (especially in AI search) The "banana rama" principle for building review-worthy moments Where most clinics go wrong when asking for reviews How to build a patient experience that earns reviews automatically
2025-06-2707 min
The Business of HearingMarcus Sheridan's 3 marketing predictions for the next 3 yearsMarketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn't just a clinic anymore — it's a media company. In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won't cut it, and what clinics must do to build trust before the first appointment. You'll learn: Why YouTube is the most powerful platform for private practices How to out-position competitors before a patient ever calls What "They Ask, You Answer" really means in 2025...
2025-06-2039 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow Client Caps and Community Made this Agency a Category of One with Oli Luke | Ep #800Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What if scaling your agency wasn't about adding clients—but building a community that fuels growth from within? During Covid lockdowns, today's featured guest felt the need to turn his clients into a community, hosting events where they could get to know each other and build relationships. To this day, it remains one of the best changes he's introduced at his agency. With a dedicated community, a focused niche, and a cap on the amount of clients the agency ta...
2025-06-0428 minThe Business of HearingHow to maximize earwax removal leadsIn this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients. You'll hear about: Why earwax searches outperform hearing aid keywords How to attract the right volume without overwhelming your calendar What to include on your website to convert casual interest into bookings Learn more at www.orange-gray.com
2025-05-2309 min
The Business of HearingProof beats promises - how to increase trust in your communityIn this episode, we explore the role of proof and trust in private practice growth — and why saying "we're the best" just isn't enough. Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients. You'll hear about: The psychology of proof and how people decide who to trust Why most clinic marketing lacks credibility Practical ways to build authority without sounding salesy Learn more at www.orange-gray.com
2025-05-1618 min
The Business of HearingHow to Make Patients Fall in Love With YouIn this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection. We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand. You'll hear about: The difference between transactional and emotional messaging Why most email newsletters are a waste of time A simple strategy for staying top of mind with your patient base Learn more at www.orange-gray.com
2025-05-0912 min
The Business of HearingFocus on This, Everything Else Becomes EasierIn this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is. Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose. You'll hear about: The difference between product-first and market-first thinking How to define your most valuable patient type What happens when everything aligns around who you're built to serve Learn more at www.orange-gray.com
2025-05-0213 min
The Business of HearingWhy new patient appointments have fallen ... and what to do about itWhy Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead. From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line. You'll hear about: The hidden reasons why appointment numbers are dropping How to fix common gaps in your marketing funnel...
2025-04-2515 min
The Business of HearingGoogle just changed the rules, againIn this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what's happening behind the scenes — and what savvy marketers should be doing instead. You'll hear about: Why SEO is no longer the guaranteed growth strategy it once was The impact of AI-generated answers and "search compression" How to adapt your marketing approach for the next shift Learn Mo...
2025-04-1816 min
Build and Exit1bn of acquisitions to grow the UK economy with Clive Margetts and Oli LukeOver 612,000 Baby Boomer business owners will need to sell or exit their companies in the coming years. The question is—will they get the deal they deserve?
In this episode I am joined by Clive Margetts and Oli Luke, founders of Acquisition Masters, to explore how business owners can maximise their exit strategy and secure a profitable sale.
The UK economy is facing a serious threat if these businesses fail to sell or get swallowed up by the market leaders. Jobs will be on the line.
We explore the nuances of consulting for eq...
2025-03-3148 minBuild and Exit1bn of acquisitions to grow the UK economy with Clive Margetts and Oli LukeOver 612,000 Baby Boomer business owners will need to sell or exit their companies in the coming years. The question is—will they get the deal they deserve?
In this episode I am joined by Clive Margetts and Oli Luke, founders of Acquisition Masters, to explore how business owners can maximise their exit strategy and secure a profitable sale.
The UK economy is facing a serious threat if these businesses fail to sell or get swallowed up by the market leaders. Jobs will be on the line.
We explore the nuances of consulting for eq...
2025-03-3148 min
The Business of HearingBecome a Long-Haul Leader with Chris DuckerChris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise. He's written "Rise of the Youpreneur" and "Virtual Freedom," both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical, no-nonsense approach to business growth and leadership. Ahead of Chris Ducker joining us at Inner Circle Live 2025, I had the pleasure of sitting down with Chris to...
2025-03-2851 min
The Business of HearingBig News: Google's 'AI Overviews' is Heavily Impacting Industry TrafficIn November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top. In this episode, I share exactly what's happening and what you can do about it. Learn more at www.orange-gray.com #hearingcare #audiology
2025-02-2812 min
The Business of Hearing3 unique (and weird) ideas to grow your practice ... that nobody has yet implementedIn this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success. Remember to subscribe for more tips on growing your hearing care business! #HearingCare #PracticeGrowth #UniqueIdeas #HealthcareMarketing #PatientAcquisition #HearingAid #MedicalPractice #Innovation #HearingCareTips
2025-02-2112 min
The Business of HearingWhere to Find Extra Revenue in Your Practice💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don't track the right things. In this episode, you'll learn: ✔ The biggest hidden revenue streams in private practice ✔ The #1 mistake that's costing you money ✔ Easy ways to improve billing & coding efficiency ✔ How to increase profitability without selling more hearing aids == Learn more at www.o...
2025-02-1419 min
Focus on the Fun StuffThe Riches are in the Niches with Oli LukeSend us a textThis week on Focus on the Fun Stuff, I sat down with Oli Luke—a copywriting and marketing expert who’s built a hugely successful niche marketing agency, serving the hearing healthcare industry across North America.Now, if you’ve ever wondered whether niching down is the right move for your business, this episode will give you all the insights you need. Ollie has gone beyond just picking a niche—he’s built a niche within a niche—and it’s led to some seriously impressive results.💡 In this...
2025-02-1450 min
The Business of HearingHow to Increase Help Rates Without Changing Sales SkillsThe difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider's help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume. That's why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do anything differently. They'll have the Midas touch (without changing anything that they're doing) In this episode, I share three of them. Want more? Visit www.o...
2025-02-0716 min
The Business of HearingThree real-world ways to minimize no-shows for appointmentsThis is all about the details. In this episode, I'm sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they're often dismissed as "breathing room" in the schedule, they're actually a major missed opportunity. By applying these three simple changes, you can keep your schedule full and your patients on track. Learn more at www.orange-gray.com
2025-01-3117 min
The Business of HearingBeing The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood]Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.
2025-01-2438 minThe Business of HearingWhat does the future of Audiology look like? With Dr. Amit GosaliaDr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee. In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since developed one of the most influential groups for Audiologists in the world. In this interview, recorded in November 2024 - he joined me to share his story, how he...
2025-01-1032 min
The Business of HearingAre we entering a golden period for private practice hearing care in 2025?There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success. In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright. Learn more at www.orange-gray.com
2025-01-0315 minThe Business of HearingImplement this marketing strategy in 2025This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently. Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/
2024-12-2732 min
The Business of HearingWhere to Focus in 2025As 2024 comes to an end, and as we enter 2025 ... .. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leader that wants 2025 to be a record year. In this episode, I walk you through each of them and share exactly what to do.
2024-12-2012 min
The Business of HearingGoogle is Losing Marketshare, Fast - What This Means for Private Practice Marketing?In October, it was published that Google had a 83.54% dominance on all online search. Since then, a lot has changed. OpenAI launched ChatGPT Search – their first attempt at competing with Google, which has supposedly won them 8% of extra search in less than 45 days The Department of Justice has said that Google should be forced to sell Chrome to remove their monopoly on search, with it valued at an estimated $20 billion. Microsoft (ChatGPT's biggest financial backer) are in line to be one of the only buyers of Chrome at this "fire-sale" price. The entire d...
2024-12-1315 min
The Business of Hearing24 of the smartest (and most original) ideas implemented by private practices in 2024Download the full PDF at https://join.orange-gray.com/24of2024 ** In this episode, I share 4 highlighted campaigns from a new document I've just published called '24 of the smartest (and most original) ideas implemented by private practice hearing care in 2024'. If you're a private practice leader, then get it downloaded.
2024-12-0623 min
Future Ear Radio133 - Oli Luke - The Best Hearing Healthcare Marketing Strategies Heading into 2025Guest: Oli Luke - Co-Founder & Chief Marketing Officer for Orange & Gray
Oli joins Dave on the podcast this week to share his perspective on how to navigate and capitalize on the rapidly changing marketing environment within the hearing healthcare market.
2024-12-031h 13The Business of HearingWhat does big industry data teach us about TPA and private practice trends with Chelsea TresederChelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the internal numbers inside your practice. With access to big data, she has the ability to see strengths, weaknesses, opportunities and threats before many, and in this episode, she shares exactly what she's seeing right now in 2024. From Third Party Administrators through to the marketing strategies that work- it's full of insights and ways to grow your practice.
2024-11-2929 minThe Business of Hearing10 Questions about hearing care growth with ChatGPTIn this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself and the best marketing strategies to drive results for an independent private practice.
2024-11-2214 min
The Business of HearingHow to Improve your providers 'help rate' by understanding Exactly What to Say with Phil M JonesImagine if your providers knew exactly what to say to help patients to make decisions. With the 'help rate' being a key metric between average and great performance - understanding how to use a few magic words may make all the difference. In this interview, I sit down with Phil M Jones to discuss how private practice hearing care clinics can help more patients to say yes, and where to focus right now.
2024-11-1538 minThe Business of HearingS3 Episode 14 - The kryptonite to manufacturer-owned chainsIf you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week's podcast, I share exactly what this is and how you, as David, can beat Goliath by using your brains rather t...
2024-11-1015 min
The Business of HearingBecome the most expensive practice in your area by understanding THISThis may be controversial. But I believe you should be the most expensive practice in your area. Three reasons why: #1 - This is a business, and you deserve to build a great life for what you do (this isn't a charity). #2 - By charging more, you can deliver more (time/energy/focus/service) #3 - The fight at the bottom and in the middle is a mess ... you either need to be the cheapest (impossible) or the most expensive to stand out. However, this isn't just a case...
2024-11-0112 min
The Business of HearingFour alternative revenue streams to build into your practiceIn 2023, Starbucks revenue was 35 billion dollars. $21.68bn was from coffee/hot drinks $6.59bn was from food. $7.2b was cold drinks and merch. Essentially, if Starbucks ONLY sold their core product, they would be 39% worse off. Apply this to hearing care, and there's a big lesson. If you only sell hearing aids, then you're leaving money on the table. That's why, in today's episode of the Business of Hearing Podcast, I share 4 alternative high-profit revenue streams that you can build into your practice (including the specifics of how they work and how you can implement them) == Register for my upcoming...
2024-10-2515 min
The Business of Hearing5 low-cost ways to grow your perceived value (and have more patients naturally choose you)Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their perceived value. In today's podcast, I'll share how you can do the same in your practice. I'll take you through five different low-cost (and even no-cost) tactics you can implement to make patients perceive your value as higher. This will make them more likely to choose you without having to change your actual deliverables. This one is interesting, very specific, and super practical.
2024-10-1821 min
The Business of HearingCould you acquire your competitors? (Spoiler; the answer is yes).As a practice leader, you may have have heard that there's famously only three ways to grow your practice. Increase the number of patients Increase the average transaction value Increase the frequency of purchase For all intent and purposes, the above is correct. However, there is an alternative method that is growing in popularity in today's economy. That is, acquiring a competitor. In this episode, I share the specifics of how you can approach and buy a competitor through a creative deal without your own money, or debt. == Learn more at...
2024-10-1119 min
The Business of HearingHow to market to physicians in 2024 (the game has changed)Back in the day, you could rock up to a physician offices with coffee, cakes and a smile and win referrals. The problem is, this is now being seen as more of a hinderance, than helpful. The question is, what should you do to win and develop relationships with local physicians? In this episode, I share exactly what's working right now, how one of our Inner Circle members ran a campaign with a 25% response-rate (it generated meetings with 1 in every 4 physicians) and I explain why physicians refer to Costco. There's a lot to...
2024-10-0415 min
The Business of HearingThe Biggest Marketing Bang for Your Buck in 2024 - Focus Your attention on THIS group of patientsEvery future hearing aid wearer in your community can be split into one of 5 phases. The challenge is, most marketing/advertising focuses on talking to people in the wrong phase (which becomes a blood-bath of fighting big-budgeted groups/chains). In this week's short and training-focused episode of the Business of Hearing Podcast, I show you exactly where to focus your attention to get the biggest bang for your marketing buck. Genuinely, you can spend $5,000 in this area and get a bigger long-term impact than $50,000's of ads. == Learn more...
2024-09-2711 min
The Business of HearingHow to handle and manage stress as an overworked business ownerThis one is a little direct, and personal ... ... there's no market strategies or ways to grow your practice. Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner. If you find yourself stressed often, then this one is for you. It's honest, raw and a little emotional. == Learn more at www.orange-gray.com
2024-09-2017 min
The Business of HearingHow to attract high-quality patients by understanding this 'dating' marketing dynamicAre you looking for a one night stand or a marriage? Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing. You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions. In this episode, I share exactly this and how you can build more effective marketing...
2024-09-1309 min
The Business of HearingApple's finally arrived - here's what to doWell, Apple have finally done it. After months of rumours, they have officially announced that they're introducing hearing aid functionality into their latest iOS software update, turning Apple Airpod Pro's into over-the-counter hearing aids. But what does this mean? How will it impact the future of the industry and how should you respond? In this episode, I share my hot take. What are your thoughts?
2024-09-1016 minThe Business of HearingThe 4 private practice value propositions to stand out in a crowded marketWhy should somebody choose you over all other options available to them? That's the question that you need to answer. In this episode of the Business of Hearing podcast, I share the ONLY 4 value propositions that any business can choose, and discuss how hearing care practices can leverage each of these 4 'tip of arrows' to stand out in their marketplace and attract the types of patients that they want to work with. If you're a hearing care leader, pay special attention towards the end as I share the best value proposition for a...
2024-09-0616 min
The Business of HearingThe blueprint to escaping patient care to work ON your practiceThis may be a controversial one ... . .. but if you want to grow your practice, then it often requires you to spend your time working on the high pay-off activities where you're working ON the practice. The best way to do this is to escape patient care, whether just one day per week or full-time. In this episode, I share the lessons we can learn from the E-Myth that can be applied to help your practice to grow in maturity, and the many lessons you'll bump into a long the way. ==
2024-08-3024 min
The Business of HearingStop being priced shopped with this pricing adjustmentAre you seeing a similar trend? Are more and more patients visiting you, asking for prices, then going elsewhere? Are you and your providers having to justify your prices and articulate how you differ? Is the topic of Costco and competitors coming up more often? You're not alone. You can blame the economy You can blame politics Or you can blame the weather. But I think it's something much bigger than that, and it's something within your control. In today's episode of the Business of Hearing Podcast, I cover this exact...
2024-08-2313 minThe Business of HearingWTF (Where to Focus) as a Practice Leader in 2024Can you sense it? We're on the brink of significant change. It seems like everything we've long accepted about audiology and hearing care is shifting rapidly. The ground beneath us is moving. In this episode, I discuss four crucial areas to focus on so you can stay ahead of these changes, rather than being left behind. We'll cover the impact of the baby boomer transition, the rise of Artificial Intelligence, the challenges in recruitment, and the wave of consolidation from large, impersonal groups. If you own or operate a private practice...
2024-08-1624 min
The Business of HearingThe kryptonite to manufacturer-owned chainsIf you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week's podcast, I share exactly what this is and how you, as David, can beat Goliath by using your...
2024-08-1115 min
The Business of HearingGrowth Through Acquisition with Dr. Leah Guempel | Under the HoodDr. Leah Guempel has an incredible story! From starting as an audiologist and jumping straight into private practice, she has since grown through acquisition by buying two (large) practices in the past 4 years. In this episode, Dr. Leah shares her story, how she achieved this and some of the biggest lessons from her journey of building a group of high-performing practices.
2024-08-0135 min
The Business of HearingBuy Back Your Time as a Practice Leader with Dan MartellIt was a pleasure to have Dan Martell join as part of the Inner Circle Book Club. If you're unfamilar with Dan's work, he is the bestselling author of "Buy Back Your Time" and the #1 growth coach for business owners in the world. He is also the founder of Martell Ventures, a portfolio of companies that makes over $100M in revenue. In this interview, he joined Phil M Jones to discuss the practical ways that busy practice leaders can buy back their time, better train their team and ensure that every minute of their day i...
2024-07-2654 min
The Business of HearingThe Marketing Lessons That You Can Borrow from Prime HydrationHave you ever had a Prime Hydration drink? Of course you haven't - you're not 14 years old! However ... When the two YouTubers KSI and Logan Paul launched this drinks brand last year - it well and truly took over the world, quickly growing to an eye-water valuation of $8.4B. But how did they do it? Well, they did something VERY intelligent that I want to talk about in this episode and share details of how you could take the same lesson and build it into your private practice.
2024-07-1818 min
The Business of HearingHow This Husband & Wife Team Have Built an Incredible Practice | Under the HoodWow. What an interview. Dr. Nancy Duncan is back with another 'Under the Hood' episode as she interviews Dr. Richard Luekenga and Allyson Luekenga - the husband & wife team behind Hearing & Balance Doctors in Utah and Nevada. Their practice is incredcible, the staff culture they have built is insanely strong and the work that they do within their communities is some of the best that we've ever seen. In this episode, they share how they define a high-performance practice, and what you can do to grow your practice. Enjoy.
2024-07-111h 02
The Business of HearingHow to Maximize The Valuation of Your Practice (The 5 Areas of Focus)Do you know how much your practice is worth? And if you were planning to sell it, would you know where to focus to maximize the valuation and make it ultra desirable to a potential buyer? Well, in this episode, I'm sharing the 5 big areas that you should focus on to maximize your valuation. This includes the obvious ones ... like your EBIDA, but also 4 ways to increase the multiple applied to your practice by a buyer. Enjoy!
2024-07-0421 min
The Business of Hearing5 Ways to Use ChatGPT (Artificial Intelligence) In Your PracticeHow are you using ChatGPT in your practice? If your answer is: I'm not Writing copy For fun Then you're missing out. In this episode, I share 5 ways that you could be utilizing this FREE tool in your practice to buy you back more time, build effeciences and be your personal assistant. With your time being so valuable in growing your practice, these little hacks may just help you to find hours of extra time each week to work ON your practice. Enjoy!
2024-06-2718 min
The Business of HearingHow Restaurants Set "Perfect Buying Conditions" [Borrow This Lesson for Your Practice]What wine options do you have for your patients? 🍷 I'm joking (kind of). Because, there's a lesson that you can borrow from restaurants to enhance the profitability of your practice. Let me explain ... As many of us know, restaurants make VERY good margin on wine. Although we all have a ceiling for what we'd pay for a beer, or a spirit, wine can often be bought for a low cost and sold at a premium (based on illusion, age and the exotic backstory). As a result, restaurants int...
2024-06-2017 min
The Business of HearingWeird and Unique Physician Marketing Strategies 😱In this episode, we explore "Weird and Unique Physician Marketing Strategies". Join our host, Oli Luke as we uncover some of the most unconventional and surprising marketing techniques used by hearing care professionals to attract and retain patients. From eye-catching social media campaigns to offbeat community engagement tactics, we bring you the creative strategies that have helped audiologists stand out in a competitive market. Whether you're a seasoned audiologist or just starting your journey in private practice, this episode is packed with valuable information that will inspire you to rethink your marketing strategies. Get ready...
2024-06-1323 min
The Business of HearingFront Desk Mastery (Have Your Front Desk Listen to This!)In 2016, a study was conducted by the PH Media Group that asked 2,234 Americans their opinions on customer service handling, and their experiences of an initial phone call with a busines 95% of the people participating said that if the first phone call to a company is not handled properly, then they would be unlikely to buy from that business. But worst of all, the survey found that the least tolerant people were those over the age of 55 who shared that an unsatisfactory phone call would lead to 63% of them never buying from the business again.
2024-06-0620 min
The Business of Hearing5 Things That Every Practice Leader SHOULD Delegate As business owners, we're constantly wearing many hats. We're often the rainmaker in the practice, managing staff, buying the coffee, dealing with roof leaks, and ensuring the financial health of the practice. With limited time, it's crucial to decide what tasks you should focus on and what you should delegate. In this episode, we discuss the five major tasks you're probably doing right now that you should delegate. Best of all, we highlight how to use the extra time effectively by identifying activities that generate $1,000 per hour and $10,000 per hour.
2024-05-3019 min
The Business of HearingGoing From Strength to Strength With Dr. Emily E McMahan | Under the Hood InterviewImagine growing one of the most respected audiological practices in the country, while balancing life with two young children? Well, that's the conversation on today's episode of the Business of Hearing Podcast as Dr. Emily McMahan from Alaska Hearing & Tinnitus Center is interviewed as part of the 'Under the Hood' series. From how she defines a high-performing practice to how she pushes her business so hard while teaching strong success principles to her children. There's a huge amount in this.
2024-05-2358 min
The Business of Hearing9 Questions to Transform Your LifeThis is a little different. We're not discussing audiology or hearing care. Instead, I'm walking you through 9 questions to ask yourself to transform your life. The idea from this came from scrolling LinkedIn when I seen a viral list of though-provoking questions that you should ask yourself. 9 of them really stood out. Therefore, I thought I'd hit record, ask you the same questions as well as answer them brutally honestly. (Yep, this turns into the occasional therapy session) == To learn more about the...
2024-05-0929 min
The Business of HearingWhat Does A Boutique Hearing Care Practice Look Like?Every Industry in the world can be broken into three segments. The Mass Market – The option for most people. The Niche Market – The option for people with special interests. The Luxury Market – The option for status focused individuals. As clinic owners, your main focus is nearly always to cater to the mass market, Given that the vast majority of practice owners are in the same boat, and that the market is set to grow by 3.5x in the near future, it opens up the potential for "Boutique Practices" to make a name for themselves, serving the niche an...
2024-05-0214 min
The Business of HearingReminiscing & Revolutionizing Private Hearing Healthcare As Spandau Ballet rightly put it, GOLD. What a treat we are in for today, it's the next instalment of Dr. Nancy Duncan's 'Under the Hood' podcast. Today Nancy is joined by co-owner of Audiology Associates, hosting an impressive 12 locations across Maryland and Washington D.C. From building a high performance team of 25+ people across the business to building a practice that truly has a world class legacy... there really is so much GOLD in this episode. (Ive listened to it twice now and I take something different away from it each time i liste...
2024-04-2545 min
The Business of HearingHow To Buy A Competitor Without Any DebtI don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if you didn't have to compete, Imagine a world where potential patients only knew YOU as THE Hearing Care Professional to go to. Anything is possible! 💪🏼 So...have you ever wondered how you can buy your competitor? 💵 Well, in today's podcast, I'm going to dive into all the details on EXACTLY how you can approach and acquire one of your competitors right now, without having to leverage...
2024-04-1821 min
The Business of HearingApple Are Entering The Hearing Care Market Do you own a pair of AirPods? 🎧 Well, it appears that it was only a matter of time before 🍎 brought forth their long-awaited attack on the hearing healthcare world. When I say 'world' that's exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally. This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giant's announcement. It's only short, but...
2024-04-1116 min
The Business of HearingMy Weird High Performance HabitsI've been VERY hesitant to release this week's podcast. Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket. Essentially, I thought there may be value (probably not) in sharing three little weird 'high performance habits' that I've discovered over the past several years. • One of them involves alcohol and shopping • One is focused on mindful scheduling • And the third is something that I've never shared with...
2024-04-0419 min
The Business of HearingThe Quickest Way To Find Hidden Cash In Your Clinic I don't "need" a new bathroom... However my wife "want's" a new bathroom... So...we're getting a new bathroom! 🚿 Off the back of this fantastic home improvement thought from my wife, I've been
2024-03-2822 min
The Business of HearingHow to Be Victorious In Private Practice (Pardon The Pun) Welcome to another thought-provoking 'Under the Hood' interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas. Since the birth of her 'Victory Music Program' Jill has demonstrated to how she's utilized "cognitive hearing" to create a sharp point of difference in her marketplace. There's so many lessons in this episode around adding additional services, proving just how important it is to look outside the box. Because as we all know... this industry is...
2024-03-2135 min
The Business of HearingWhere to Look for Eye-Watering Growth in 2024 I'm not sure if you should listen to this podcast... Last week I told you that if you only listened to one of my podcasts, to make sure it was that one. Well... in stark contrast to that, for the vast majority of listeners, this week's podcast probably isn't something that you'll ever even consider. Granted, not everyone is driven to build out practices on a franchise-like scale, but for some (you know who you are...), BIGGER can only ever be BETTER. Are you looking for OBNOXIOUS growth?
2024-03-1418 min
The Business of HearingThe Monumental Marketing Swing That Is Happening Right NOWIt's BIG, it's Juicy... and If you only ever listen to ONE of my podcasts, make it this episode. Times are clearly changing and if you're trying to market yourself in the same way you did in years gone by, you might have noticed that it's not quite working the same way as it once did. If you understand what I'm sharing with you in this episode, you'll be head and shoulders above the rest of the industry... and you'll be able to benefit from a big opportunity in the next 6 years. What...
2024-03-0731 min
The Business of HearingClimbing The Mountain Of Growth On An Everest-Like ScaleHave you ever wondered how BIG private practices do it? How they operate and how they manage such large teams? Well today, you're in luck, as this podcast interview will be very insightful. As part of the 'Under the Hood' series, Dr. Nancy Duncan interviews Robbie Davidson, the owner of Davidson Hearing Centres. With 10 locations, and a whopping 48 members of staff, he has created a reputation as the oldest independently owned private practice in Canada ... what he has achieved (and continues to achieve) is pretty impressive!. In this interview...
2024-02-2936 min
The Business of HearingDon't Ignore the Red Flags with Dusty PotterA red flag is used to indicate danger or as a sign that you should stop ✋🏻🛑 Well in marketing terms when you see a red flag, you shouldn't just stop, you should run in the opposite direction 🏃🏽♂️💨 Dusty Potter is a renound figure in the Hearing Care world, he's the Owner, Developer, and Founder of amplifyOMS! With previous experience at Hearing Aid Express as a president and CEO, his expertise around providing office management solutions, digital marketing and automation is vast, so you can be sure that he has far more experience than most when it comes to e...
2024-02-2244 min
The Business of HearingI'm Never Eating Before A Massage Again...Yes, I like to overshar the details... And this podcast is no different... Today I'm going to share with you a very awkward interaction I encountered during the Formula 1 weekend in Dubai at a massage parlour, and rather interestingly, how my bad/awkward experience has provided me with some big lessons that you could take from this and apply to your practice. I'm foreseeing plenty of opportunities for you to acquire patients from competitors that may have also had a bad/awkward experience (or been rubbed up the wrong way – get it?!) – there is s...
2024-02-1516 min
The Business of HearingDo You Have A Leaky Bucket?In this episode, I share the six big areas where most practices are losing money and/or leaving cash on the table, and how addressing these areas can result in significant growth (without having to attract more patients). Whereas many clinic are always focused on driving more phone calls, more appointments and more patients, unless you have these six areas optimally performing, you're putting water into a leaky bucket.
2024-02-0826 min
The Business of HearingUnder The Hood: Getting all of your ducks in a row with Erica Person. The world of Private Practice is full of challenges, not only inside the practice but also outside it too. So what makes a great private practice 'great'? This episode of 'Under the hood' features Dr. Erica Person, she services both adults and pediatrics, while operating in an unbundled service delivery model. Erica has achieved so much in her creation of Flex Audiology. Creating the perfect private practice is a difficult task, but as you will hear, Erica thinks is far easier run a business than to run her household.. Tune in to this...
2024-02-0145 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #4]Most clinics follow in the footsteps of others, and the select few break new ground. In the final part of this 4-part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on th...
2024-01-2524 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #3]Most clinics follow in the footsteps of others, and the select few break new ground. In part 3 of this 4 part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on the schedu...
2024-01-1832 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #2]Most clinics follow in the footsteps of others, and the select few break new ground. In this second episode, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on the schedule each week b...
2024-01-1126 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #1]Most clinics follow in the footsteps of others, and the select few break new ground. In this first episode of 24, I'm going to share 23 of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on the schedule each week by implemen...
2024-01-0428 min
The Business of HearingImprove Your Patient Experience with Deaf Queen Boss, Kellina PowellLast week, I had the pleasure of interviewing KellinaPowell, better known as the 'Deaf Queen Boss'. If you're not familiar, she's gained quite the following since launching her best-selling book 'Everyday I Am Just Deaf' and supporting/coaching other individuals on a similar path to overcome their fears to conquer anxiety and depression. What was so interesting about this interview? She shared why she's stuck with her same audiologist for nearly two decades. She shared where she thinks the hearing care industry can "step up" to better support patients And she explained what her drea...
2023-12-2126 min
The InvinciblesThe Invincibles Podcast #11 - Jedi: Survivor - Best Star Wars game ever? (and is Cal a better Jedi than Luke?)Zan and Oli talk about Jedi: Survivor, and why it might be the best Star Wars game ever, as well as a chat about whether Cal Kestis is a better Jedi than Luke Skywalker
Twitter - https://twitter.com/invincibles_pod...
Instagram - https://www.instagram.com/invincibles...
Website - https://theinvinciblespodcast.wordpre...
TikTok - https://www.tiktok.com/@theinvincible....
Twitch - https://www.twitch.tv/theinvinciblesp...
2023-05-261h 38
Bristol2BeijingOli Broadhead: Why it matters to be nice“I just kept talking calmly and pretending not to understand...I’m very happy to be robbed.”
Oli started his adventures at a young age, sleeping in a tent in the garden when he was six. Growing up in Cornwall gave ample opportunity to explore the outdoors and this passion has led him to travel to remote parts of the world, including a walk across South India living on just a dollar a day and trekking through Sumatra.
In this conversation Oli shares his tips with me on staying cheerful, how he survived an attempted mugging, the challenge of getting starte...
2020-10-0738 min
3 Marketers Walk Into A Podcast001: Direct Mail In An Online World [Oli Luke]In a world obsessed with Facebook reactions and virtual inboxes you might assume that direct mail is dead.
In fact, it’s still an incredibly powerful tool to have in your kit if you want to supercharge your marketing efforts and increase sales, conversions and profit!
For this episode of 3 Marketers we caught up with a friend of ours, copyrighter extraordinaire and direct mail guru, Oli Luke.
Oli revealed just how you can use direct mail in a digital marketing world to make a big impact…
2018-06-1100 min
Notes in the MarginGoing Offline with Oli LukeThis is Oli's second guest appearance! Online marketing today is so saturated, so what can you do to stand out and reach your audience without being lost in the noise? By going offline! People aren't leveraging direct-mail and print the way they used to. There's mostly a heavy focus on email and Facebook ads, and Oli says you can use that to your advantage. Key Takeaways: [1:25] Who is Oli? [2:20] What kind of trends is Oli seeing today? [3:40] Online marketing is a very saturated place. It's very hard to stand ou...
2018-02-2322 min
Notes in the MarginEP010: Quick Strategies to Increase Your Sales with Oli LukeOli Luke is a marketing consultant where he helps UK marketers and sales teams build highly profitable direct-mail campaigns. He discusses with Vicky some of the quick steps you can take to increase sales and traffic. He also reminds the listeners that there isn't a 'one-size-fits-all' approach to marketing, so be sure to test and track each strategy accurately. Listen in to find out more!
Key Takeaways:
[1:20] Who is Oli Luke?
[2:45] What's the easiest way to increase business sales?
[5:40] How has Oli helped his clients?
[8:35] You don't h...
2016-02-1921 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson326. Catching up with Oli (Part 2) Future PredictionsHere's the second part of the recent chat I had with my cousin Oliver. In this one we talk about becoming a Dad and predictions for the future. What will society be like in the next 10-20 years? What changes will we see in communication, technology, travel and other areas? What kind of world will Oliver's daughter grow up in? These are all questions we discuss in the episode. Watch out for language related to the future, technology, communication and childcare. Also, listen until the end to hear Oli play a nice tune on the guitar. Click here to go t...
2016-01-2059 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson325. Catching Up with Oli (Part 1) Past ChallengesHere's a 2-part episode featuring a conversation with my cousin Oliver in which we talk about first some challenges he faced over the last few years (including dramatic things like a scooter crash, a tropical disease, a burglary and how he completely flooded his own house) and then some more positive things about being a father and predictions for how society will be different in the future. Also, listen for some general news and announcements about Luke's English Podcast. http://teacherluke.co.uk/2016/01/18/325-catching-up-with-oli-future-predictions/ Hosted on Acast. See acast.com/privacy for more information.
2016-01-1844 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson87. Six Idioms and Six Phrasal Verbs (with Oli)I chat to Oli about the news and teach you 6 idioms and 6 phrasal verbs. FOR A FULL LIST OF THE IDIOMS AND PHRASAL VERBS, WITH DEFINITIONS AND EXAMPLES - CLICK HERE http://teacherluke.wordpress.com/2012/03/07/6-idioms-and-6-phrasal-verbs/ Hosted on Acast. See acast.com/privacy for more information.
2012-03-0330 min