Shows
The Business of HearingHow to Make Patients Fall in Love With YouIn this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection. We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand. You’ll hear about: The difference between transactional and emotional messaging Why most email newsletters are a waste of time A simple strategy for staying top of mind with your patient base Learn more at www.orange-gray.com2025-05-0912 min
The Business of HearingFocus on This, Everything Else Becomes EasierIn this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is. Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose. You’ll hear about: The difference between product-first and market-first thinking How to define your most valuable patient type What happens when everything aligns around who you’re built to serve Learn more at www.orange-gray.com2025-05-0213 min
The Business of HearingWhy new patient appointments have fallen ... and what to do about itWhy Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead. From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line. You’ll hear about: The hidden reasons why appointment numbers are dropping How to fix common gaps in your marketing funnel...2025-04-2515 min
The Business of HearingGoogle just changed the rules, againIn this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead. You’ll hear about: Why SEO is no longer the guaranteed growth strategy it once was The impact of AI-generated answers and “search compression” How to adapt your marketing approach for the next shift Learn M...2025-04-1816 min
Build and Exit1bn of acquisitions to grow the UK economy with Clive Margetts and Oli LukeOver 612,000 Baby Boomer business owners will need to sell or exit their companies in the coming years. The question is—will they get the deal they deserve?
In this episode I am joined by Clive Margetts and Oli Luke, founders of Acquisition Masters, to explore how business owners can maximise their exit strategy and secure a profitable sale.
The UK economy is facing a serious threat if these businesses fail to sell or get swallowed up by the market leaders. Jobs will be on the line.
We explore the nuances of consulting for eq...2025-03-3148 min
Focus on the Fun StuffThe Riches are in the Niches with Oli LukeSend us a textThis week on Focus on the Fun Stuff, I sat down with Oli Luke—a copywriting and marketing expert who’s built a hugely successful niche marketing agency, serving the hearing healthcare industry across North America.Now, if you’ve ever wondered whether niching down is the right move for your business, this episode will give you all the insights you need. Ollie has gone beyond just picking a niche—he’s built a niche within a niche—and it’s led to some seriously impressive results.💡 In this...2025-02-1449 min
Future Ear Radio133 - Oli Luke - The Best Hearing Healthcare Marketing Strategies Heading into 2025Guest: Oli Luke - Co-Founder & Chief Marketing Officer for Orange & Gray
Oli joins Dave on the podcast this week to share his perspective on how to navigate and capitalize on the rapidly changing marketing environment within the hearing healthcare market.2024-12-031h 13
The Business of HearingWhat does big industry data teach us about TPA and private practice trends with Chelsea TresederChelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the internal numbers inside your practice. With access to big data, she has the ability to see strengths, weaknesses, opportunities and threats before many, and in this episode, she shares exactly what she's seeing right now in 2024. From Third Party Administrators through to the marketing strategies that work- it's full of insights and ways to grow your practice.2024-11-2929 minThe Business of Hearing10 Questions about hearing care growth with ChatGPTIn this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself and the best marketing strategies to drive results for an independent private practice.2024-11-2214 min
The Business of HearingHow to Improve your providers 'help rate' by understanding Exactly What to Say with Phil M JonesImagine if your providers knew exactly what to say to help patients to make decisions. With the 'help rate' being a key metric between average and great performance - understanding how to use a few magic words may make all the difference. In this interview, I sit down with Phil M Jones to discuss how private practice hearing care clinics can help more patients to say yes, and where to focus right now.2024-11-1538 minThe Business of HearingS3 Episode 14 - The kryptonite to manufacturer-owned chainsIf you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using your brains rat...2024-11-1015 min
The Business of HearingBecome the most expensive practice in your area by understanding THISThis may be controversial. But I believe you should be the most expensive practice in your area. Three reasons why: #1 - This is a business, and you deserve to build a great life for what you do (this isn’t a charity). #2 - By charging more, you can deliver more (time/energy/focus/service) #3 - The fight at the bottom and in the middle is a mess ... you either need to be the cheapest (impossible) or the most expensive to stand out. However, this isn’t just a ca...2024-11-0112 min
The Business of HearingFour alternative revenue streams to build into your practiceIn 2023, Starbucks revenue was 35 billion dollars. $21.68bn was from coffee/hot drinks $6.59bn was from food. $7.2b was cold drinks and merch. Essentially, if Starbucks ONLY sold their core product, they would be 39% worse off. Apply this to hearing care, and there’s a big lesson. If you only sell hearing aids, then you’re leaving money on the table. That’s why, in today’s episode of the Business of Hearing Podcast, I share 4 alternative high-profit revenue streams that you can build into your practice (including the specifics of how they work and how you can implement them) == Register...2024-10-2515 min
The Business of Hearing5 low-cost ways to grow your perceived value (and have more patients naturally choose you)Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their perceived value. In today’s podcast, I’ll share how you can do the same in your practice. I’ll take you through five different low-cost (and even no-cost) tactics you can implement to make patients perceive your value as higher. This will make them more likely to choose you without having to change your actual deliverables. This one is interesting, very specific, and super practical.2024-10-1821 min
The Business of HearingCould you acquire your competitors? (Spoiler; the answer is yes).As a practice leader, you may have have heard that there’s famously only three ways to grow your practice. Increase the number of patients Increase the average transaction value Increase the frequency of purchase For all intent and purposes, the above is correct. However, there is an alternative method that is growing in popularity in today’s economy. That is, acquiring a competitor. In this episode, I share the specifics of how you can approach and buy a competitor through a creative deal without your own money, or debt. == Learn more...2024-10-1119 min
The Business of HearingHow to market to physicians in 2024 (the game has changed)Back in the day, you could rock up to a physician offices with coffee, cakes and a smile and win referrals. The problem is, this is now being seen as more of a hinderance, than helpful. The question is, what should you do to win and develop relationships with local physicians? In this episode, I share exactly what's working right now, how one of our Inner Circle members ran a campaign with a 25% response-rate (it generated meetings with 1 in every 4 physicians) and I explain why physicians refer to Costco. There's a lot to...2024-10-0415 min
The Business of HearingThe Biggest Marketing Bang for Your Buck in 2024 - Focus Your attention on THIS group of patientsEvery future hearing aid wearer in your community can be split into one of 5 phases. The challenge is, most marketing/advertising focuses on talking to people in the wrong phase (which becomes a blood-bath of fighting big-budgeted groups/chains). In this week’s short and training-focused episode of the Business of Hearing Podcast, I show you exactly where to focus your attention to get the biggest bang for your marketing buck. Genuinely, you can spend $5,000 in this area and get a bigger long-term impact than $50,000’s of ads. == Learn more...2024-09-2711 min
The Business of HearingHow to handle and manage stress as an overworked business ownerThis one is a little direct, and personal ... ... there's no market strategies or ways to grow your practice. Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner. If you find yourself stressed often, then this one is for you. It's honest, raw and a little emotional. == Learn more at www.orange-gray.com2024-09-2017 min
The Business of HearingHow to attract high-quality patients by understanding this 'dating' marketing dynamicAre you looking for a one night stand or a marriage? Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing. You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions. In this episode, I share exactly this and how you can build more effective marketing...2024-09-1309 min
The Business of HearingApple's finally arrived - here's what to doWell, Apple have finally done it. After months of rumours, they have officially announced that they're introducing hearing aid functionality into their latest iOS software update, turning Apple Airpod Pro's into over-the-counter hearing aids. But what does this mean? How will it impact the future of the industry and how should you respond? In this episode, I share my hot take. What are your thoughts?2024-09-1016 minThe Business of HearingThe 4 private practice value propositions to stand out in a crowded marketWhy should somebody choose you over all other options available to them? That's the question that you need to answer. In this episode of the Business of Hearing podcast, I share the ONLY 4 value propositions that any business can choose, and discuss how hearing care practices can leverage each of these 4 'tip of arrows' to stand out in their marketplace and attract the types of patients that they want to work with. If you're a hearing care leader, pay special attention towards the end as I share the best value proposition for a...2024-09-0616 min
The Business of HearingThe blueprint to escaping patient care to work ON your practiceThis may be a controversial one ... . .. but if you want to grow your practice, then it often requires you to spend your time working on the high pay-off activities where you're working ON the practice. The best way to do this is to escape patient care, whether just one day per week or full-time. In this episode, I share the lessons we can learn from the E-Myth that can be applied to help your practice to grow in maturity, and the many lessons you'll bump into a long the way. == 2024-08-3024 min
The Business of HearingStop being priced shopped with this pricing adjustmentAre you seeing a similar trend? Are more and more patients visiting you, asking for prices, then going elsewhere? Are you and your providers having to justify your prices and articulate how you differ? Is the topic of Costco and competitors coming up more often? You’re not alone. You can blame the economy You can blame politics Or you can blame the weather. But I think it’s something much bigger than that, and it’s something within your control. In today’s episode of the Business of Hearing Podcast, I cover...2024-08-2313 minThe Business of HearingWTF (Where to Focus) as a Practice Leader in 2024Can you sense it? We're on the brink of significant change. It seems like everything we've long accepted about audiology and hearing care is shifting rapidly. The ground beneath us is moving. In this episode, I discuss four crucial areas to focus on so you can stay ahead of these changes, rather than being left behind. We'll cover the impact of the baby boomer transition, the rise of Artificial Intelligence, the challenges in recruitment, and the wave of consolidation from large, impersonal groups. If you own or operate a private practice...2024-08-1624 min
The Business of HearingThe kryptonite to manufacturer-owned chainsIf you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using yo...2024-08-1115 min
The Business of HearingGrowth Through Acquisition with Dr. Leah Guempel | Under the HoodDr. Leah Guempel has an incredible story! From starting as an audiologist and jumping straight into private practice, she has since grown through acquisition by buying two (large) practices in the past 4 years. In this episode, Dr. Leah shares her story, how she achieved this and some of the biggest lessons from her journey of building a group of high-performing practices.2024-08-0135 min
The Business of HearingBuy Back Your Time as a Practice Leader with Dan MartellIt was a pleasure to have Dan Martell join as part of the Inner Circle Book Club. If you're unfamilar with Dan's work, he is the bestselling author of “Buy Back Your Time” and the #1 growth coach for business owners in the world. He is also the founder of Martell Ventures, a portfolio of companies that makes over $100M in revenue. In this interview, he joined Phil M Jones to discuss the practical ways that busy practice leaders can buy back their time, better train their team and ensure that every minute of their day is be...2024-07-2654 min
The Business of HearingThe Marketing Lessons That You Can Borrow from Prime HydrationHave you ever had a Prime Hydration drink? Of course you haven't - you're not 14 years old! However ... When the two YouTubers KSI and Logan Paul launched this drinks brand last year - it well and truly took over the world, quickly growing to an eye-water valuation of $8.4B. But how did they do it? Well, they did something VERY intelligent that I want to talk about in this episode and share details of how you could take the same lesson and build it into your private practice. 2024-07-1818 min
The Business of HearingHow This Husband & Wife Team Have Built an Incredible Practice | Under the HoodWow. What an interview. Dr. Nancy Duncan is back with another 'Under the Hood' episode as she interviews Dr. Richard Luekenga and Allyson Luekenga - the husband & wife team behind Hearing & Balance Doctors in Utah and Nevada. Their practice is incredcible, the staff culture they have built is insanely strong and the work that they do within their communities is some of the best that we've ever seen. In this episode, they share how they define a high-performance practice, and what you can do to grow your practice. Enjoy.2024-07-111h 02
The Business of HearingHow to Maximize The Valuation of Your Practice (The 5 Areas of Focus)Do you know how much your practice is worth? And if you were planning to sell it, would you know where to focus to maximize the valuation and make it ultra desirable to a potential buyer? Well, in this episode, I'm sharing the 5 big areas that you should focus on to maximize your valuation. This includes the obvious ones ... like your EBIDA, but also 4 ways to increase the multiple applied to your practice by a buyer. Enjoy!2024-07-0421 min
The Business of Hearing5 Ways to Use ChatGPT (Artificial Intelligence) In Your PracticeHow are you using ChatGPT in your practice? If your answer is: I'm not Writing copy For fun Then you're missing out. In this episode, I share 5 ways that you could be utilizing this FREE tool in your practice to buy you back more time, build effeciences and be your personal assistant. With your time being so valuable in growing your practice, these little hacks may just help you to find hours of extra time each week to work ON your practice. Enjoy!2024-06-2718 min
The Business of HearingHow Restaurants Set "Perfect Buying Conditions" [Borrow This Lesson for Your Practice]What wine options do you have for your patients? 🍷 I’m joking (kind of). Because, there’s a lesson that you can borrow from restaurants to enhance the profitability of your practice. Let me explain ... As many of us know, restaurants make VERY good margin on wine. Although we all have a ceiling for what we’d pay for a beer, or a spirit, wine can often be bought for a low cost and sold at a premium (based on illusion, age and the exotic backstory). As a result...2024-06-2017 min
The Business of HearingWeird and Unique Physician Marketing Strategies 😱In this episode, we explore "Weird and Unique Physician Marketing Strategies". Join our host, Oli Luke as we uncover some of the most unconventional and surprising marketing techniques used by hearing care professionals to attract and retain patients. From eye-catching social media campaigns to offbeat community engagement tactics, we bring you the creative strategies that have helped audiologists stand out in a competitive market. Whether you're a seasoned audiologist or just starting your journey in private practice, this episode is packed with valuable information that will inspire you to rethink your marketing strategies. Get ready...2024-06-1323 min
The Business of HearingFront Desk Mastery (Have Your Front Desk Listen to This!)In 2016, a study was conducted by the PH Media Group that asked 2,234 Americans their opinions on customer service handling, and their experiences of an initial phone call with a busines 95% of the people participating said that if the first phone call to a company is not handled properly, then they would be unlikely to buy from that business. But worst of all, the survey found that the least tolerant people were those over the age of 55 who shared that an unsatisfactory phone call would lead to 63% of them never buying from the business again.2024-06-0620 min
The Business of Hearing5 Things That Every Practice Leader SHOULD Delegate As business owners, we're constantly wearing many hats. We're often the rainmaker in the practice, managing staff, buying the coffee, dealing with roof leaks, and ensuring the financial health of the practice. With limited time, it's crucial to decide what tasks you should focus on and what you should delegate. In this episode, we discuss the five major tasks you're probably doing right now that you should delegate. Best of all, we highlight how to use the extra time effectively by identifying activities that generate $1,000 per hour and $10,000 per hour. 2024-05-3019 min
The Business of HearingGoing From Strength to Strength With Dr. Emily E McMahan | Under the Hood InterviewImagine growing one of the most respected audiological practices in the country, while balancing life with two young children? Well, that’s the conversation on today’s episode of the Business of Hearing Podcast as Dr. Emily McMahan from Alaska Hearing & Tinnitus Center is interviewed as part of the ‘Under the Hood’ series. From how she defines a high-performing practice to how she pushes her business so hard while teaching strong success principles to her children. There’s a huge amount in this.2024-05-2358 min
The Business of Hearing9 Questions to Transform Your LifeThis is a little different. We’re not discussing audiology or hearing care. Instead, I’m walking you through 9 questions to ask yourself to transform your life. The idea from this came from scrolling LinkedIn when I seen a viral list of though-provoking questions that you should ask yourself. 9 of them really stood out. Therefore, I thought I’d hit record, ask you the same questions as well as answer them brutally honestly. (Yep, this turns into the occasional therapy session) == To learn more a...2024-05-0929 min
The Business of HearingWhat Does A Boutique Hearing Care Practice Look Like?Every Industry in the world can be broken into three segments. The Mass Market – The option for most people. The Niche Market – The option for people with special interests. The Luxury Market – The option for status focused individuals. As clinic owners, your main focus is nearly always to cater to the mass market, Given that the vast majority of practice owners are in the same boat, and that the market is set to grow by 3.5x in the near future, it opens up the potential for “Boutique Practices” to make a name for themselves, serving the niche and lu...2024-05-0214 min
The Business of HearingReminiscing & Revolutionizing Private Hearing Healthcare As Spandau Ballet rightly put it, GOLD. What a treat we are in for today, it’s the next instalment of Dr. Nancy Duncan’s ‘Under the Hood’ podcast. Today Nancy is joined by co-owner of Audiology Associates, hosting an impressive 12 locations across Maryland and Washington D.C. From building a high performance team of 25+ people across the business to building a practice that truly has a world class legacy... there really is so much GOLD in this episode. (Ive listened to it twice now and I take something different away from it each time i lis...2024-04-2545 min
The Business of HearingHow To Buy A Competitor Without Any DebtI don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if you didn't have to compete, Imagine a world where potential patients only knew YOU as THE Hearing Care Professional to go to. Anything is possible! 💪🏼 So...have you ever wondered how you can buy your competitor? 💵 Well, in today's podcast, I'm going to dive into all the details on EXACTLY how you can approach and acquire one of your competitors right now, without having to leverage...2024-04-1821 min
The Business of HearingApple Are Entering The Hearing Care Market Do you own a pair of AirPods? 🎧 Well, it appears that it was only a matter of time before 🍎 brought forth their long-awaited attack on the hearing healthcare world. When I say ‘world’ that’s exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally. This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giant’s announcement. It’s only short, bu...2024-04-1116 min
The Business of HearingMy Weird High Performance HabitsI’ve been VERY hesitant to release this week’s podcast. Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket. Essentially, I thought there may be value (probably not) in sharing three little weird ‘high performance habits’ that I’ve discovered over the past several years. • One of them involves alcohol and shopping • One is focused on mindful scheduling • And the third is something that I’ve never shared...2024-04-0419 min
The Business of HearingThe Quickest Way To Find Hidden Cash In Your Clinic I don’t “need” a new bathroom... However my wife “want’s” a new bathroom... So...we’re getting a new bathroom! 🚿 Off the back of this fantastic home improvement thought from my wife, I’ve been 2024-03-2822 min
The Business of HearingHow to Be Victorious In Private Practice (Pardon The Pun) Welcome to another thought-provoking ‘Under the Hood’ interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas. Since the birth of her ‘Victory Music Program’ Jill has demonstrated to how she’s utilized “cognitive hearing” to create a sharp point of difference in her marketplace. There’s so many lessons in this episode around adding additional services, proving just how important it is to look outside the box. Because as we all know... this industry is not...2024-03-2135 min
The Business of HearingWhere to Look for Eye-Watering Growth in 2024 I’m not sure if you should listen to this podcast... Last week I told you that if you only listened to one of my podcasts, to make sure it was that one. Well... in stark contrast to that, for the vast majority of listeners, this week’s podcast probably isn’t something that you’ll ever even consider. Granted, not everyone is driven to build out practices on a franchise-like scale, but for some (you know who you are...), BIGGER can only ever be BETTER. Are you looking for OBNOXIOUS growth? 2024-03-1418 min
The Business of HearingThe Monumental Marketing Swing That Is Happening Right NOWIt's BIG, it's Juicy... and If you only ever listen to ONE of my podcasts, make it this episode. Times are clearly changing and if you're trying to market yourself in the same way you did in years gone by, you might have noticed that it's not quite working the same way as it once did. If you understand what I’m sharing with you in this episode, you’ll be head and shoulders above the rest of the industry... and you'll be able to benefit from a big opportunity in the next 6 years. 2024-03-0731 min
The Business of HearingClimbing The Mountain Of Growth On An Everest-Like ScaleHave you ever wondered how BIG private practices do it? How they operate and how they manage such large teams? Well today, you're in luck, as this podcast interview will be very insightful. As part of the ‘Under the Hood’ series, Dr. Nancy Duncan interviews Robbie Davidson, the owner of Davidson Hearing Centres. With 10 locations, and a whopping 48 members of staff, he has created a reputation as the oldest independently owned private practice in Canada ... what he has achieved (and continues to achieve) is pretty impressive!. In this interview, Nanc...2024-02-2936 min
The Business of HearingDon't Ignore the Red Flags with Dusty PotterA red flag is used to indicate danger or as a sign that you should stop ✋🏻🛑 Well in marketing terms when you see a red flag, you shouldn't just stop, you should run in the opposite direction 🏃🏽♂️💨 Dusty Potter is a renound figure in the Hearing Care world, he's the Owner, Developer, and Founder of amplifyOMS! With previous experience at Hearing Aid Express as a president and CEO, his expertise around providing office management solutions, digital marketing and automation is vast, so you can be sure that he has far more experience than most when it comes to e...2024-02-2244 min
The Business of HearingI'm Never Eating Before A Massage Again...Yes, I like to overshar the details... And this podcast is no different... Today I'm going to share with you a very awkward interaction I encountered during the Formula 1 weekend in Dubai at a massage parlour, and rather interestingly, how my bad/awkward experience has provided me with some big lessons that you could take from this and apply to your practice. I'm foreseeing plenty of opportunities for you to acquire patients from competitors that may have also had a bad/awkward experience (or been rubbed up the wrong way – get it?!) – there is s...2024-02-1516 min
The Business of HearingDo You Have A Leaky Bucket?In this episode, I share the six big areas where most practices are losing money and/or leaving cash on the table, and how addressing these areas can result in significant growth (without having to attract more patients). Whereas many clinic are always focused on driving more phone calls, more appointments and more patients, unless you have these six areas optimally performing, you’re putting water into a leaky bucket.2024-02-0826 min
The Business of HearingUnder The Hood: Getting all of your ducks in a row with Erica Person. The world of Private Practice is full of challenges, not only inside the practice but also outside it too. So what makes a great private practice 'great'? This episode of ‘Under the hood’ features Dr. Erica Person, she services both adults and pediatrics, while operating in an unbundled service delivery model. Erica has achieved so much in her creation of Flex Audiology. Creating the perfect private practice is a difficult task, but as you will hear, Erica thinks is far easier run a business than to run her household.. Tune in to this epis...2024-02-0145 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #4]Most clinics follow in the footsteps of others, and the select few break new ground. In the final part of this 4-part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on th...2024-01-2524 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #3]Most clinics follow in the footsteps of others, and the select few break new ground. In part 3 of this 4 part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on the schedu...2024-01-1832 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #2]Most clinics follow in the footsteps of others, and the select few break new ground. In this second episode, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on the schedule each week b...2024-01-1126 min
The Business of Hearing23 of The Smartest (and Most Original) Ideas From Private Practice in 2023 [Part #1]Most clinics follow in the footsteps of others, and the select few break new ground. In this first episode of 24, I'm going to share 23 of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins! How one clinic has bought themselves 6+ hours back on the schedule each week by implemen...2024-01-0428 min
The Business of HearingImprove Your Patient Experience with Deaf Queen Boss, Kellina PowellLast week, I had the pleasure of interviewing KellinaPowell, better known as the ‘Deaf Queen Boss’. If you’re not familiar, she’s gained quite the following since launching her best-selling book ‘Everyday I Am Just Deaf’ and supporting/coaching other individuals on a similar path to overcome their fears to conquer anxiety and depression. What was so interesting about this interview? She shared why she’s stuck with her same audiologist for nearly two decades. She shared where she thinks the hearing care industry can “step up” to better support patients And she explained what her dre...2023-12-2126 min
The Business of HearingThe Three M's That Will Save Your A Fortune!I want to share a marketing formula with you that will save you thousands of dollars on wasted advertising budgets, and help you to formalize how you can make better advertising decisions in the future, it’s called the Three M’s. Market Message Media To explain how each of those M's work and how you can apply these specifically to your clinic in terms of marketing and advertising decisions, I've recorded this podcast. It's all food for thought. Enjoy :-) 2023-12-1412 min
The Business of HearingThe Big Lessons from 2023.We’re approaching the end of year ... ... and I’m not sure about you, but there’s a few BIG things that stand out as I reflect on the big lessons that I’ll take from what has been a very interesting year in the would of hearing care, and as a business owner. It has been challenging, there's no doubt about it. We've had to combat some very interesting situations including: • The many staffing and recruitment headaches we’ve all experienced (including a bold and somewhat scary story) • The power of AI for building...2023-12-0727 min
The Business of HearingHiring Audiologists - The Light At The End Of The Tunnel.One of the biggest pain points for 2023 in the world of audiology has been hiring – but why? More people than ever reaching the age of 65 and looking to retire. On average only 500 new audiologists are being trained/educated each year. Just over 13,000 audiologists existing in North America today Supply and Demand – Are there enough? Hiring top quality audiologists is essential to achieving great success in your clinic not to mention a fantastic rapport with your patients, so finding the right person to fit the job – for the right money, has been somewhat of a chal...2023-11-3014 min
The Business of HearingThe Customer Avatar Myth Should you have a customer avatar for your hearing care clinic? It’s what’s taught in marketing foundational courses. Any marketer will tell you to be incredibly clear about your avatar. Some marketing companies do this as their first exercise with you. However, in hearing care, Oli thinks this is mostly BS. In this episode, Oli Luke shares why creating a customer avatar is not the right approach for a private practice hearing care clinic, and he details the way that you should deve...2023-11-2313 min
The Business of HearingThere's So Much BS in this episode. (BS - Brad Stewart) Do you know who Brad Stewart is? Well, if you spend your time on LinkedIn – you’ll undoubtedly have seen him knocking around. From selling his clinic to now supporting other clinics to improve their pricing/presentation process – he shares a lot of thoughts, ideas and suggestions on how private practice can drive more of the right outcomes. I was keen to interview him for the Business of Hearing Podcast to hear his thoughts and understand exactly how more clinics can improve their sales performance. 2023-11-1630 min
The Business of HearingIf Not Now... Then When? If not now, then when? The industry is changing Manufacturer owned chains are aggressively acquiring? There’s mass audiology shortage? The silent generation is changing into the baby boomers The market is about to pop. So, when is the right time to pull the trigger and benefit from this change? That’s what we’re discussing in episode #100 Want to work with us? 2023-11-0917 min
The Business of HearingThe Future of Hearing Technology with Laurel Christensen Laurel Christensen is the Chief Audiology Officer of GN Hearing, and one of the most respected hearing aid technology experts on the planet. In this interview, she shares the trajectory that we’re on, what the next advancement in hearing aid technology will be, and whether OTC has been more, less or as successful as expected. Enjoy. 2023-11-0228 min
The Business of HearingWhy do Physicians Refer to Costco?Without a shadow of a doubt, having a bank of Physicians that will constantly refer patients to you is one of the best marketing strategies you can have. But…mastering this can be challenging, especially as so many Physicians these days refer people to Costco. So, why is that? In this super short episode, we put ourselves in the Physicians shoes and take a walk on the why side… Why Physicians refer to Costco, and why they can still be influenced to refer to private practice. As of course, once you r...2023-10-2614 min
The Business of HearingThe Automation ConundrumImagine your perfect hotel. Weird request, yes, but bear with me... Now imagine your walk up to the entrance of that hotel. What do you see? Chances are you imagined one of two things... The first is an automatic door with no person to let you in, and the second is a manual door that was opened for you by a friendly face in a polished uniform. But which one is best? And that, dear friend, is your introduction to "The Automation Conundrum.” In...2023-10-1916 min
The Business of HearingThe One Thing That Will Exponentially Improve Your Clinic’s Success “To have a better business, you need to be a better business owner.” If you sit with that quote for a second, you might find a couple of things start to happen... Like, your eyes, they’ll widen. And your mouth will do that “chewy, side-to-side pout” thing. But most of all, your mind might make you think “S2023-10-1214 min
The Business of HearingThe Audiologist Shortage - Are We Doomed? Let’s talk about the audiologist shortage. Because, if you’re like the many clinic leaders I speak to, this is a biggie. The supply/demand is out of whack (more jobs than people) The wage demands of new and experienced audiologists are eye-watering And bigger than that, where the hell is the next generation coming from?2023-10-0517 min
The Business of HearingShould You Take Business Advice From Manufacturer Reps? Let’s talk about manufacturer reps. Specifically, what you should be taking their advice on … and more importantly, what you should NOT. Well, I’ve just dropped a podcast called “Should You Take Advice from Manufacturer Reps?” Although this may sound like a hit job, let me assure you: we’re incredibly fortunate as an industry to have reps who care so much about our success. They win when you win. However, there are decisions in your business that should not be delegated. Grab a hot drink, plug in,2023-09-2815 min
The Business of HearingUnder The Hood: The Truth About Having a Private Practice Business Partner The world of Private Practice comes with its many ups and down, and when you’re navigating those choppy waters alone, it can get pretty tough… …but what about if you had a partner to ride those waves alongside you? This episode of ‘Under the hood’ features business partners Deborah Clark, Au.D and Jane Baxter, Au.D from Pacific Hearing Service in California, as they discuss how they both joined forces to build a thriving audiology practice, and what struggles they’ve faced along the way. With eye-opening insights into how the pair manage th...2023-09-2543 min
The Business of HearingHow to Sell a Set of Hearing Aids for $26,000 Okay – before the angry people come with pitchforks, we’re not suggesting you sell hearing aids for $26,000, at all. Instead, you’re encouraged to use this question as a thought experiment. Because if you understand how you *COULD* sell a set of hearing aids for $20,000, plus imagine how desirable you would be to work with you at your standard prices. And THAT’S the topic of this podcast episode. 2023-09-1425 min
The Business of HearingWhat's Oli's Story? Hi, I’m Oli, and this is a personal message from me to you, as, if you haven’t already guessed from the title of this episode, this one’s all about my entrepreneurial story... Now, quick disclaimer before I begin... This one isn’t about hearing care, so it might be a waste of time for you. I get it. But, as we're on Episode #91 of the Business of Hearing Podcast, I thought I'd do something different. You see, I was a 1991 baby. So, I thought I'd use this episode to NOT talk a...2023-09-0720 min
The Business of HearingGrowing From You To A Crew Ever considered the difference between what is a cost and what is an investment? Today’s episode centers on just that, as Oli shares his real-life advice with a private practice owner in Maryland who is at a crossroads in her business and has one monumental decision to make… …whether she should hire a new audiologist for $70,000 per annum or not. If you’re at a similar crossroads yourself, you’ll be glad you found this episode, as Oli explores the fascinating psychology that he believes is at play in this private practice owner’s mind a...2023-08-3114 min
The Business of HearingTop Tips for Onboarding New Front Desk Staff You’re a hearing care expert, not a recruitment expert, so no wonder you’re left pulling your hair out every time you need to find a new soul to fill your front of desk role. What’s more, you go through all of the sluggish rigmarole of CV-sifting, interviewing and onboarding, just for that person to decide they’re going to go elsewhere. Aggh! But…what if there was a way to ensure you’re hiring the right person first time? One that WANTS to work for you, who will treat your patients like roy...2023-08-2426 min
The Business of HearingThe Two Business Thought ExperimentHere’s a sobering thought: Right now, you have TWO businesses. You have the business that you’re running today and you have the business that you’re building for the future. Now, where most people blend them firmly into one, there’s actually quite a big problem with that… …because today’s business is obscenely busy and leaves very little room for building tomorrow’s business. You’re head down squirreling away at the day-to-day, and before you know it, BOOM. 12 months has gone by and you’re nowhere near where you wanted to b...2023-08-1714 min
The Business of HearingThis Clinic Recieves 20 Times More Traffic - But Theres More to the Story... One glass of great bourbon vs. 10 glasses of terrible bourbon? One wonderful husband/wife vs. 100 terrible one-night stands? We all know that quality always trumps quantity. Yet when it comes to our websites and marketing, many of us fall into the trap of focusing entirely on quantity. In this episode, we identify the number one way you can avoid that, in turn creating a website with only quality in mind, which acts as a magnet to attract 2023-08-1014 min
The Business of HearingStruggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself I want to share a question with you. If you’re like me, it will deliver you clarity and transparency on the immediate actions that you should take to accelerate the growth of your clinic. But first, let’s talk about the entrepreneurial mist. As business owners, we all have a huge flaw. We’re so emotionally close to our businesses that we often struggle to see th2023-08-0304 min
The Business of HearingUnder The Hood: Find the People, Find the Growth With Lori Lovato There’s a difference between a business owner and an entrepreneur. Where the former is usually focused on the here and now, working in the business to bring in an income, the latter is a forward-thinker, constantly strategizing ways to make the business run without them. And that forward-thinking, strategic entrepreneur is exactly who joins Nancy in this inspiring next episode of ‘Under the Hood’. Lori Lovato from Sound Audiology is someone who, despite the ever-mounting challenges of an expanding family, has achieved growth and balance within her business via the one area business own...2023-07-2747 min
The Business of HearingEP.84 - David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains We all know the story of David vs. Goliath. It’s the empowering tale of brain over brawn proving big doesn’t always mean better. However…in order for that to be the rule and not the exception, something drastic needs to happen. …And that’s exactly where we’re at in the hearing care industry right now, as what we’re seeing is a slow evolution (which is now becoming a revolution) of mass consolidation, whereby big chains are gobbling up small, independent clinics. It’s literally David vs. Goliath, as you’re now essentially comp...2023-07-2021 min
The Business of HearingEP.83 - Why You Should STOP Selling Hearing Aids Immediately If, as an independent private practice owner, you make your margins selling hearing aids, then you’ll be glad you found this podcast today, because times are changing, and you need to stay ahead of the curve… In short, due to aggressive mass consolidation efforts from manufacturers, where their greedy take-over of small clinics means they have the power to control the hearing aid market, as an independent clinic owner, selling hearing aids will no longer be a profitable option for you. This may sound like doom mongering, but there are some real concerns about the ne...2023-07-1319 min
The Business of HearingEP.82 - How to Find $100,000 Hidden in Plain Sight (Within Your Clinic) How to Find $100,000 Hidden in Plain Sight (Within Your Clinic) There is a massive chance that if your clinic is doing north of $750,000 in revenue, then it is relatively simple to find an extra $100,000 that’s hiding in plain sight…you just need to know where to look. So, where are these extra dollars hiding? 2023-07-0621 min
The Business of HearingEP.81 - Under the Hood: Zero to Hero – Building A Successful Clinic With No ExperienceIn this episode, Nancy is joined by fellow private practice owner, John Chakan from Berkeley Hearing Center CA, as they take a deep dive into this “special kind of crazy” and discuss exactly what it takes to become a successful private practice owner.2023-06-2947 min
The Business of HearingEP. 80 - 3 Ways to Attract Younger PatientsIn this podcast, Oli identifies the three key ways you can attract younger patients to your clinic. Simple, smart, and total common sense, you’ll be annoyed if you didn’t put them into practice sooner. 2023-06-2220 min
The Business of HearingEP.79 - The 5 Stages of Awareness Have you ever wondered if there’s a secret to great marketing? Well, the secret is in the word itself. The secret is: the MARKET. Understand your market and you’ll understand how to market to them. More specifically, understand the ‘5 stages of awareness’ and you’ll understand that is the beginning, middle and end of every single marketing effort ever. It’s a very simple methodology, but it’s by far the most important, as it’ll allow you to quickly start reaching...2023-06-1518 min
The Business of HearingEP.78 - 3 Slimy Marketing Gimmicks To Warn Your Patients About Ever read a podcast summary that’s basically one huge rant? Get ready for it, because here it is… The amount of marketing manipulation and trickery used by some hearing care clinics to hoodwink patients into believing they’re legit is shocking. Sorry, did I say shocking? I meant APPALLING. In this episode, I call out this bad practise and expose the 3 shi**y things slimy clinics are doing right now, and why they must stop. I know you’re with me on this. When it comes to...2023-06-0816 min
The Business of HearingEP.77 - The Magic of Removing Your Rose Tinted GlassesIn this episode, Oli shares his outsider observations and takes a look at two ways that are seen as somewhat normal within the hearing healthcare industry, but when you think about them, they can be counterintuitive to increasing your profits as a hearing healthcare business. 2023-05-3115 min
The InvinciblesThe Invincibles Podcast #11 - Jedi: Survivor - Best Star Wars game ever? (and is Cal a better Jedi than Luke?)Zan and Oli talk about Jedi: Survivor, and why it might be the best Star Wars game ever, as well as a chat about whether Cal Kestis is a better Jedi than Luke Skywalker
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Website - https://theinvinciblespodcast.wordpre...
TikTok - https://www.tiktok.com/@theinvincible....
Twitch - https://www.twitch.tv/theinvinciblesp...2023-05-261h 38
The Business of HearingEP.76 - Under The Hood: How to Manage “Wearing all the hats” Within Your Private Practice It’s possible you’re someone who wears many hats. Baseball caps, panamas, or perhaps a cheeky cowboy if you’re so inclined… …but most specifically, you probably wear many types of hats within your private practice, and that can get pretty exhausting. Well, in this episode of Under the Hood, Nancy is joined by one of the most switched-on, smart, and forward-thinking entrepreneurs in audiology – owner of Audiology and Hearing Aid Associates in La Grande Oregon – Erika Shakespeare, as they discuss how to manage wearing “all the hats” in your private practice, and what to do when it...2023-05-2542 min
The Business of HearingEP. 75 - I Call Your Competitors Answer Machines...Our data suggests that a strong percentage of phone calls occur when your office is closed. The question is, what is their experience and is your answer machine message helping or hindering you? In this podcast, Oli calls a few random clinics across the US and puts their answer machines to the test.2023-05-2217 min
The Business of HearingEP.74 - Viagra for Hearing Care Clinics: How to Keep Going When The Excitement Has Gone. Title piqued your interest, huh? I Thought it would.. This is by far one of the most valuable, albeit “ooh matron” episodes I’ve ever recorded. That’s because, within this episode, I’m going to share two proven ways to get yourself going within your business that will re-spark your enthusiasm and relight that fire…pill-free. So, (be prepared, puns incoming) ... if you’re feeling a little flaccid, stuck in a sticky spot, and you’re having trouble rising to the occasion within your private practice business, then I hope you find these two...2023-05-1715 min
The Business of HearingClinics That Thrive Understand This, Clinics That Struggle Do NotThere are 3 types of businesses within the hearing care industry: 1. The business that is struggling (the majority) 2. The business that has reached a $1m/$2m revenue target and can’t get past it (the median) 3. The business that sees exponential growth each year (the minority) See, the thing is, the difference between these clinics’ success is very rarely anything to do with how good of an audiologist/hearing care professional the owner is… …in fact, in many cases, the better they are, the worse their business is...2023-05-1115 min
Bristol2BeijingOli Broadhead: Why it matters to be nice“I just kept talking calmly and pretending not to understand...I’m very happy to be robbed.”
Oli started his adventures at a young age, sleeping in a tent in the garden when he was six. Growing up in Cornwall gave ample opportunity to explore the outdoors and this passion has led him to travel to remote parts of the world, including a walk across South India living on just a dollar a day and trekking through Sumatra.
In this conversation Oli shares his tips with me on staying cheerful, how he survived an attempted mugging, the challenge of getting starte...2020-10-0738 min
3 Marketers Walk Into A Podcast001: Direct Mail In An Online World [Oli Luke]In a world obsessed with Facebook reactions and virtual inboxes you might assume that direct mail is dead.
In fact, it’s still an incredibly powerful tool to have in your kit if you want to supercharge your marketing efforts and increase sales, conversions and profit!
For this episode of 3 Marketers we caught up with a friend of ours, copyrighter extraordinaire and direct mail guru, Oli Luke.
Oli revealed just how you can use direct mail in a digital marketing world to make a big impact…2018-06-1100 min
Notes in the MarginGoing Offline with Oli LukeThis is Oli’s second guest appearance! Online marketing today is so saturated, so what can you do to stand out and reach your audience without being lost in the noise? By going offline! People aren’t leveraging direct-mail and print the way they used to. There’s mostly a heavy focus on email and Facebook ads, and Oli says you can use that to your advantage. Key Takeaways: [1:25] Who is Oli? [2:20] What kind of trends is Oli seeing today? [3:40] Online marketing is a very saturated place. It’s very hard...2018-02-2322 min
Notes in the MarginEP010: Quick Strategies to Increase Your Sales with Oli LukeOli Luke is a marketing consultant where he helps UK marketers and sales teams build highly profitable direct-mail campaigns. He discusses with Vicky some of the quick steps you can take to increase sales and traffic. He also reminds the listeners that there isn't a 'one-size-fits-all' approach to marketing, so be sure to test and track each strategy accurately. Listen in to find out more!
Key Takeaways:
[1:20] Who is Oli Luke?
[2:45] What's the easiest way to increase business sales?
[5:40] How has Oli helped his clients?
[8:35] You don't h...2016-02-1921 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson326. Catching up with Oli (Part 2) Future PredictionsHere's the second part of the recent chat I had with my cousin Oliver. In this one we talk about becoming a Dad and predictions for the future. What will society be like in the next 10-20 years? What changes will we see in communication, technology, travel and other areas? What kind of world will Oliver's daughter grow up in? These are all questions we discuss in the episode. Watch out for language related to the future, technology, communication and childcare. Also, listen until the end to hear Oli play a nice tune on the guitar. Click here to go t...2016-01-2059 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson326. Catching up with Oli (Part 2) Future PredictionsHere's the second part of the recent chat I had with my cousin Oliver. In this one we talk about becoming a Dad and predictions for the future. What will society be like in the next 10-20 years? What changes will we see in communication, technology, travel and other areas? What kind of world will Oliver's daughter grow up in? These are all questions we discuss in the episode. Watch out for language related to the future, technology, communication and childcare. Also, listen until the end to hear Oli play a nice tune on the guitar. Click here to go t...2016-01-201h 02
Luke's ENGLISH Podcast - Learn British English with Luke Thompson325. Catching Up with Oli (Part 1) Past ChallengesHere's a 2-part episode featuring a conversation with my cousin Oliver in which we talk about first some challenges he faced over the last few years (including dramatic things like a scooter crash, a tropical disease, a burglary and how he completely flooded his own house) and then some more positive things about being a father and predictions for how society will be different in the future. Also, listen for some general news and announcements about Luke's English Podcast. http://teacherluke.co.uk/2016/01/18/325-catching-up-with-oli-future-predictions/ Sign up to LEP Premium on Acast+ and add the premium episodes to a podcast app o...2016-01-1847 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson325. Catching Up with Oli (Part 1) Past ChallengesHere's a 2-part episode featuring a conversation with my cousin Oliver in which we talk about first some challenges he faced over the last few years (including dramatic things like a scooter crash, a tropical disease, a burglary and how he completely flooded his own house) and then some more positive things about being a father and predictions for how society will be different in the future. Also, listen for some general news and announcements about Luke's English Podcast. http://teacherluke.co.uk/2016/01/18/325-catching-up-with-oli-future-predictions/2016-01-1844 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson87. Six Idioms and Six Phrasal Verbs (with Oli)I chat to Oli about the news and teach you 6 idioms and 6 phrasal verbs. FOR A FULL LIST OF THE IDIOMS AND PHRASAL VERBS, WITH DEFINITIONS AND EXAMPLES - CLICK HERE http://teacherluke.wordpress.com/2012/03/07/6-idioms-and-6-phrasal-verbs/ Sign up to LEP Premium on Acast+ and add the premium episodes to a podcast app on your phone. https://plus.acast.com/s/teacherluke. Hosted on Acast. See acast.com/privacy for more information.2012-03-0332 min
Luke's ENGLISH Podcast - Learn British English with Luke Thompson87. Six Idioms and Six Phrasal Verbs (with Oli)I chat to Oli about the news and teach you 6 idioms and 6 phrasal verbs. FOR A FULL LIST OF THE IDIOMS AND PHRASAL VERBS, WITH DEFINITIONS AND EXAMPLES - CLICK HERE http://teacherluke.wordpress.com/2012/03/07/6-idioms-and-6-phrasal-verbs/2012-03-0330 min