Shows
Talks That ConvertHow Dylan Ander Scaled To An 8-Figure Exit: The ONE Thing Most Agencies Miss | Talks That Convert Season 2In this episode, Dylan Ander, founder of SplitTesting.com (8-figure exit) and CEO of Heatmap.com, Shares the one thing that allowed him to scale his agency to an 8-figure exit and land clients like True Classic Tees, HexClad, and Planet Fitness. If you’re a SaaS founder or agency owner looking to scale, this video is packed with golden nuggets you won’t find anywhere else: - Why "Clicks Don’t Pay the Bills" (but revenue does). - How CRO (Conversion Rate Optimization) became Dylan’s secret weapon. - The exact strategies...2024-12-1850 min
Talks That ConvertHow to Boost Test Ideas, Speed, and Results with Lucia Van Den BrinkIn this episode, Lucia Van Den Brink shares her expert strategies for improving CRO, from generating better test ideas to increasing testing velocity without sacrificing quality.She also discusses the importance of blending experience with a "beginner's mind" and how to leverage both customer and organizational insights for impactful results. Tune in for actionable tips to boost your CRO success!Key topics include:How to generate better test ideas and achieve more winnersThe difference between good and bad agencies in CROBalancing experience with a "beginner's mind" for innovationLeveraging both customer and organizational i...2024-12-091h 00
Talks That ConvertFrom Zero to Award-Winning Agency: Quickfire Digital's Blueprint for SuccessIn this episode, we dive deep into the journey of Martin Harper, Co-Founder and CTO of Quickfire Digital, an award-winning e-commerce agency specializing in scaling Shopify brands.Martin shares his unique insights into building a successful agency, from assembling the right team to landing high-profile clients and maintaining long-term growth.Key Takeaways:How complementary skills drive team successScaling tips for solo foundersWhy hiring experienced talent early is keyStrategies to land and retain major clientsThe importance of website optimization for conversionsBalancing growth with innovationBuilding a strong company cultureAdvice for starting your entrepreneurial journey...2024-12-0332 min
Talks That ConvertCrack the CRO Code: Proven Strategies to Skyrocket E-commerce GrowthIn this episode of Talks That Convert (Season 2), we dive deep into the world of CRO with Carlos Trujillo, Senior Strategist at Speero and CXL instructor.Carlos shares his incredible journey from freelancing to leading CRO projects for over 100 brands. He reveals the 4 Optimization Pillars that go beyond just conversion rates, focusing on long-term e-commerce growth and profitability.What’s Included in This Episode:The truth about conversion rates and why they’re often misunderstood.How to increase Average Order Value (AOV) and customer retention.Common data mistakes even big brands make—and how to avo...2024-11-191h 08
Talks That ConvertHow Intent and Personalization Shape Winning Business StrategiesDiscover the secrets to mastering Conversion Rate Optimization (CRO) in this value-packed episode featuring David Mannheim, founder of User Conversion and Made With Intent, and author of The Person in Personalisation. David shares groundbreaking insights on:- Understanding user intent and optimising based on stages, not pages.- Why traditional metrics like conversion rate can mislead you—and what to focus on instead.- Building a scalable business through OKRs and aligning with client goals.- How Disney storytelling inspired David's approach to CRO and personalization.Whether you're an...2024-11-1248 min
Talks That ConvertHow To Build Multi-Million Dollar Marketing Agency (The Backend Truth)Discover how ConversionWise co-founder Andy Haskins transformed his biggest weakness into his superpower and built a leading CRO agency over 12 years. From his early days in lead generation to scaling a major Shopify optimisation agency, Andy shares the real, unfiltered journey of agency growth.Key Insights: The "10,000 Foot View" FrameworkHow to zoom out from daily problemsMaking decisions like Jeff Bezos: type 1 vs. type 2 decisionsConverting overthinking into strategic advantage Scaling & Operations Deep-DiveWhy you need to act before having perfect dataThe "100 reps" principle for finding your ideal clientHow to forecast growth wi...2024-10-311h 04
Talks That ConvertCRO Strategies to Boost Your Digital PerformanceEver wonder how top CRO experts think about experimentation, user research, and building effective strategies?In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist.Here's a taste of what you'll learn:The unexpected journey from digital marketing intern to CRO expertWhy more people are flocking to the CRO industry (and how to break in)Common mistakes beginners make with data analysis and test interpretationHow to build a strategic CRO roadmap aligned with business goalsThe power of simplicity in testing (and when to go big)Strategies for...2024-09-0245 minTalks That ConvertAdvanced CRO Techniques To Boost Conversions With Chris MarshIn this episode, we're joined by Chris Marsh, a veteran CRO consultant with over a decade of hands-on experience in UX and data-driven marketing. Chris takes us on his journey from agency work to freelance success while breaking down the intricacies of CRO.We explore:✅ Identifying the right time to implement CRO in your business✅ Techniques for gaining support from hesitant stakeholders✅ Typical CRO pitfalls and how to avoid them✅ Strategies to boost your e-commerce conversion rates✅ The vital importance of user research in CRO✅ Best practices for presenting test results...2024-08-2250 minTalks That ConvertStartup Struggles to Conversion BreakthroughsWe’re excited to have Will Laurenson, the dynamic founder of Customer Who Clicks and a seasoned CRO specialist, on the show.Will’s journey from startup to CRO experimentation is nothing short of fascinating. In this episode, Will talks about: ✅ The true essence of CRO (it’s more than just conversion rates!)✅ Why UX should be central to your product development✅ Strategies to supercharge your online store, even with a tight budget✅ Creating content that resonates with your customers’ needs✅ The role of AI in optimization and its future potential✅ Inno...2024-08-191h 26Talks That ConvertGetting to Know Your Customers Through Post-Purchase SurveysJoin us as we chat with Jeremiah Premer, CEO of KnoCommerce. This platform started as a survey app but has grown into a powerful tool helping brands understand customer motivations and discovery journeys!🚀In this episode, Jeremiah shares some real-world insights about post-purchase surveys and how to really get to know your customers.You'll learn: ✅ Why you shouldn't hesitate to ask customers questions✅ How some brands successfully use 19-question surveys✅ Using the "Actions" feature to turn surveys into revenue drivers✅ Leveraging the "Audiences" feature for targeted surveys and analysis✅ Ideal s...2024-08-131h 01Talks That ConvertAdvanced CRO Techniques For Data Driven SuccessWe just dropped our latest episode of ConversionWise podcast series "Talks That Convert"! This time, we are so grateful to learn more about CRO and experimentation with none other than Ruben de Boer, the best-selling instructor and founder of Conversion Ideas.Here's what Ruben and Chris have in store for you in this episode: 🙅♂️ Common CRO misconceptions 🎯 How to motivate stakeholders 🧬 The importance of scientific research in CRO ♟️ Strategies for both large and small brandsMy main takeaway from this conversation is that it sparked some great ideas on how to explain comple...2024-08-0639 minTalks That ConvertObvi's Journey To 8 Figures, The Importance Of CRO & Going Into RetailIn this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend. It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover: - How the story of Obvi began and how they scaled so quickly 📈- The importance of havi...2024-07-2952 min
Talks That ConvertWhy CRO Is Crucial For Your Ecom Brand, How To Scale A Leading CRO Agency, Keeping Low Churn And more...In the first Episode of Talks That Convert, who better to start this off with than the man that started this all. Oliver Kenyon, Co-founder of ConversionWise and Co-creator of this podcast. With an incredible career, Co-founder of one of the largest CRO agencies in the world called ConversionWise, founded and sold the biggest affiliate community online and fully qualified chef, Oliver and Chris talk about: - The importance of doing CRO for your brand 💸- How to maximise the results from your CRO effort 📈- What it takes to scale a successful agency 🎯...2024-07-0448 min
This Past Weekend w/ Theo VonDane Cook | This Past Weekend #178Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ Sitting down with Dane Cook. This episode brought to you by… SkillShare https://skillshare.com/theovon Get 2 months of Skillshare for free Grey Block Pizza 1811 Pico Blvd. Santa Monica, CA http://bit.ly/GreyBlock Music “Shine” - Bishop Gunn http://bit.ly/MakinIt_BishopGunn Gunt Book Gunt Squad www.patreon.com/theovon Aaron Jones Aaron Rasche Aaron Stein Adam White Adriana Hernandez Aidan Duffy Alaskan Rock Vodka Alex Hitchins Alex Person Alex Petralia Alex Sideris Alexander Contreras Amanda Sherman Amelia Andrea Gagliani Andrew Valish Andy Mac Angelo Raygun Angie Angele...2019-02-281h 37
This Past Weekend w/ Theo VonChris Distefano | This Past Weekend #170Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ Chris Distefano joins to talk about having a child, donating sperm, and living biblically. Chris Distefano’s Stand Up Special: Size 38 Waist http://bit.ly/Size38Waist_ChrisD This episode brought to you by… SkillShare https://skillshare.com/theovon Get 2 months of Skillshare for free Ridge Wallet https://www.ridgewallet.com/theo Use code “theo” for 10% off your order Grey Block Pizza 1811 Pico Blvd. Santa Monica, CA http://bit.ly/GreyBlock Music “Shine” - Bishop Gunn http://bit.ly/MakinIt_BishopGunn Gunt Squad Aaron Jones Aaron Rasche Aaron Stein Adriana Hern...2019-01-311h 41
This Past Weekend w/ Theo VonMakin' It | This Past Weekend #167Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ Getting over a tough Saints loss. Talking bad calls and taking good calls. This episode brought to you by… SkillShare https://skillshare.com/theovon Get 2 months of Skillshare for free Blue Chew https://BlueChew.com Use promo code THEO for Ridge Wallet https://www.ridgewallet.com/theo Use code “theo” for 10% off your order Grey Block Pizza http://bit.ly/GreyBlock Music “Makin’ It” - Bishop Gunn http://bit.ly/MakinIt_BishopGunn Hit the Hotline 985-664-9503 Or upload a video question/comment to our Dropbox http://bit.ly/TPW_VideoHot...2019-01-211h 37
This Past Weekend w/ Theo VonChris Hansen | This Past Weekend #156Theo Von has Chris Hansen 'take a seat' and talks to him about To Catch a Predator, his decades long journalism career, and his family. This episode brought to you by… Quip https://www.getquip.com/weekend 1st refill pack FREE with purchase of toothbrush using this link OMAX3 Visit OMAX.com/WEEKEND to receive a box of Omax3 Ultra-Pure, FOR FREE with your first purchase! Grey Block Pizza 1811 Pico Blvd. Santa Monica, CA http://bit.ly/GreyBlock Music “Shine” - Bishop Gunn http://bit.ly/Shine_BishopGunn Gunt Squad Aaron Jones Aaron Rasche Aaron Stein Adriana Hernandez Aidan Duffy Alaska...2018-12-132h 05