Shows
Marketing Like a Mother#160 - Q&A: Where to Start When You Want to Grow a BusinessYou’ve got a million business ideas, five hours a week, and a deep craving for both creative freedom and a solid nap... 😴 In this audience Q&A episode, Olivia Radcliffe answers some of the most common (and totally fair) questions from moms trying to build businesses while also managing snacks, schedules, and the sudden emotional needs of small children.Whether you're brainstorming at bedtime or Googling “how to start a business” while reheating your coffee for the third time, this episode will meet you right where you're at.The Q’s from this Episode:1. I h...2025-05-0413 min
Marketing Like a Mother#158 - How to Build a Business That Loves You BackAlright, let’s talk about something we don’t talk about enough: what happens when your business starts to feel like a job you can’t quit. 😬 In this episode of Marketing Like a Mother, Olivia chats with business coach and boundary-builder extraordinaire Lindsay Stead about what it really means to build a business that fits you—your personality, your energy, your actual life.They dig into boundary setting (the baby steps and the big ones), heart-centered marketing that doesn’t feel gross, and how to stop being a mini version of someone else’s success story. If you’ve ever...2025-04-2044 min
Marketing Like a Mother#157 - From Panic to Power: Rewiring for Business Growth with Neural ActivationIf you’ve ever frozen at the thought of showing up online, opened an email and immediately felt dread, or snapped at your kid over something tiny—this episode is for you. Olivia sits down with success & money psychologist Farhana Goga to dig into the science and soul of why we respond the way we do—and how we can change it.Farhana explains what neural activation really is, how it ties into subconscious programming, and why we’re not actually wired to “step outside our comfort zone”—we’re meant to expand it. This is one of those convers...2025-04-1337 min
Marketing Like a Mother#156 - Why Your Community Is Quiet (And What to Do About It)Alright, let’s talk about the Facebook group you forgot existed. 🙃 In this episode of Marketing Like a Mother, Olivia sits down with community strategist and transformation coach Julia Schneider, who’s spent the last 16 years helping entrepreneurs build thriving, alive communities that do more than just collect crickets.Julia shares how burnout led her to discover the magic of collective energy, how to spark engagement that doesn’t feel forced, and the surprising ways your community can become your most powerful marketing tool—without turning into another thing that drains you.If you’ve got a group...2025-04-0638 min
Marketing Like a Mother#155 - How to Build a Soul-Aligned Business That Supports Your EnergyWhat if growing your business didn’t have to feel like burnout wrapped in glittery productivity hacks? In this episode of Marketing Like a Mother, Olivia Radcliffe sits down with psychic business strategist and energy healer Vicki Chisholm, who shares how she went from charging £10/hr as a virtual assistant to building a six-figure business helping spiritual entrepreneurs align their work with their essence. They dig into intuitive pricing, dream clients, burnout recovery, and why your offer suite might be the energetic equivalent of wearing someone else’s shoes. If your business feels “meh” and you’re ready for i...2025-03-3032 min
Marketing Like a Mother#154 - Burnout, Bankruptcy & Building a Business That Feels Like YouWhat happens when you lose your house and your car... and then rebuild everything from scratch? In this raw, honest, and inspiring episode of Marketing Like a Mother, Olivia Radcliffe chats with business strategist Gina Trick about how she came back from bankruptcy to run a thriving 7-figure business—without sacrificing her mental health or pretending to be someone she’s not. They talk burnout, bounce-backs, and how to finally build a business that works with your life, not against it.If you’ve ever felt like the business world expects you to fit into a one-size-fits-all mold...2025-03-2341 min
Marketing Like a Mother#153 - Fuel Your Hustle: Easy Nutrition Tips for Mom Entrepreneurs Who Do EVERYTHINGBetween running a business, managing a household, and chasing after kids, who has time for real nutrition? In this episode of Marketing Like a Mother, Olivia Radcliffe chats with Melissa Brescia, certified holistic health practitioner and founder of Really Nourished, about how busy moms and entrepreneurs can make small, realistic shifts to improve their health—without adding more stress to their plate. Melissa shares her personal health journey, the science behind using food as medicine, and why “quick and easy” doesn’t have to mean unhealthy. If you’ve ever struggled to balance your business goals with self-care...2025-03-1635 min
Marketing Like a Mother#152 - Building a Business with Chronic Illness: How to Find Clarity, Confidence & BalanceRunning a business is challenging enough—but what happens when you add a chronic illness to the mix? In this episode of Marketing Like a Mother, Olivia Radcliffe chats with Laura Fox, business coach and founder of the Chronic Illness Mums Biz Club, about the unique challenges and strengths of moms with chronic illnesses. Laura shares her personal journey from high school teacher to entrepreneur, the mindset shifts that helped her move forward, and practical strategies for balancing business growth with unpredictable health. Whether you’re managing a chronic condition yourself or simply looking for ways...2025-03-0931 min
The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions066: Optimising Your Podcast SEO: Live Audit with Olivia RadcliffeIn this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.Key Takeaways:Strengthening Podcast SEO: How to optimise yo...2025-02-1028 min
Ask the Doulas PodcastMindset Shifts for Moms with Olivia Radcliffe, CEO of The Bluebell Group.Send us a textKristin Revere and Olivia Radcliffe discuss common mind monsters that affect moms, especially moms with businesses. Olivia is the bestselling author of “Hold My Juice Box” and the host of Marketing Like a Mother podcast. Subscribe to our newsletter, check out Kristin’s birth and baby book, and see more about our doula services & online courses below:https://linktr.ee/goldcoastdoulas2024-12-1725 min
Marketing Like a MotherSchedules, Screen Time, and Sanity: A Parenting Survival Guide for EntrepreneursRunning a business while raising kids can sometimes feel like juggling flaming swords, right? Christine Brown, founder of Bella Luna Family, gets it. In this episode of Marketing Like a Mother, Olivia chats with Christine about navigating the chaos of parenting, business, and life—without losing your mind (or even your sleep!). From creating schedules that actually work to managing the infamous mom guilt, Christine shares practical tips and hard-earned wisdom on how to thrive in both parenting and entrepreneurship. Plus, she dishes on why boundaries are your best friend and how to give yourself grace when things go si...2024-12-0836 min
Marketing Like a MotherWhy 'Less is More' is the Secret to Mom Life (and Great Skin)What if the secret to looking and feeling your best isn’t doing more, but actually doing less? In this episode of Marketing Like a Mother, Olivia chats with Stephanie Garcia-Malcom, a makeup artist, entrepreneur, and mom, about embracing the “less is more” philosophy in beauty, business, and life. Stephanie shares how simplifying her beauty routine and creating a sustainable skincare line (Ouli’s Ointment) transformed not only her career but also her mindset. Whether you’re an overwhelmed mom or a multitasking entrepreneur (or both…), this episode will inspire you to slow down, scale back, and reclaim your...2024-12-0132 min
Marketing Like a MotherFinding the Perfect Fit: How Passion Meets PurposeWhat happens when a childhood dream meets a real-world problem? You get ENGin, a nonprofit connecting English speakers with Ukrainians for one-on-one conversations. In this episode of Marketing Like a Mother, Olivia chats with Katerina Manoff, founder and CEO of ENGin, about the delicate dance of balancing passion, purpose, and practicality in entrepreneurship. Katerina shares how her mission to help Ukrainian youth evolved into a thriving global nonprofit and offers wisdom on finding your niche, knowing your audience, and learning when to hold firm—or pivot. Spoiler: It’s all about staying stubbornly flexible.Key Take...2024-11-2436 min
Marketing Like a MotherThe Village Every Mom Deserves (and No, It’s Not on Facebook)Tired of feeling like you’re the only one who didn’t get the mom instruction manual? In this episode of Marketing Like a Mother, Olivia and Jessica Hill, founder of The Parent Collective, talk about the power of community for moms navigating pregnancy and postpartum. Inspired by her experience abroad, Jessica’s mission is to prevent mothers from feeling isolated by building a supportive community from day one. Olivia and Jessica discuss the challenges of early motherhood, why finding “mom friends” matters, and how collaboration beats competition in the business world. This is a must-listen for any mom lo...2024-11-1728 min
Marketing Like a MotherThe Productivity Myths Keeping You StressedAre you exhausted from trying to do it all and feeling like it’s never enough? In this episode of Marketing Like a Mother, Olivia sits down with Valerie Recore, founder of Stride Productivity, to bust some serious myths about productivity and mom life. Valerie calls out the societal pressures that make moms think they have to be superheroes and explains how to reclaim your time, set boundaries, and share the mental load. From practical tips to real-life stories, this episode will leave you feeling seen and ready to make real changes.Key Takeaways:...2024-11-1031 min
Marketing Like a MotherMoms, Stilettos, and Self-Love: Why Confidence is the New SexyCan moms be hot? Absolutely. In this episode of Marketing Like a Mother, Olivia sits down with HeyMama Head of Community Penny Goffman to talk about motherhood, confidence, and why you should ditch the martyrdom mindset (and maybe those bake sale expectations too). Penny dives into her “&HOT” movement—because yes, moms can rock stilettos, run businesses, and throw epic birthday parties. If you’ve ever felt guilty for wanting more than just playdates and PTA meetings, this conversation will have you embracing your confidence, dancing on tables (metaphorically... or not), and showing up as your best self.2024-11-0336 min
Marketing Like a MotherProductivity Hack: Batch Tasks Now, Netflix LaterEver feel like you’re juggling so many tasks you might as well audition for the circus? In this episode of Marketing Like a Mother, Olivia Radcliffe shares one of her secret weapon for conquering the chaos—task batching. Olivia gets real about trying (and sometimes failing…) to manage business, homeschooling, and life while explaining how batching similar tasks can help you ditch the overwhelm. She breaks down the science of why multitasking is a myth, offers practical tips to get started, and shares some personal stories—like trying to promote her book launch mid-nature hike. Spoiler alert: It didn’t g...2024-10-2726 min
Marketing Like a MotherEmbracing the Entrepreneurial Journey as a Mom with Jenna RykielIn this episode of Marketing Like a Mother, Olivia Radcliffe talks with Jenna Rykiel, a business and mindset coach for mom entrepreneurs, about the challenges and rewards of transitioning from corporate life to entrepreneurship. Jenna shares insights on overcoming mindset hurdles, the importance of creating a business that aligns with your life as a mom, and why failure should be seen as a friend rather than a foe. They also discuss the societal pressures moms face and how to create a business that not only supports financial goals but also nurtures the joy and freedom of being a mom.2024-10-2037 min
Marketing Like a MotherNon-Negotiables and Navigating Mayhem with Mike RichardsonIn this episode of Marketing Like a Mother, Olivia chats with her partner (Boyfriend? Man-friend? 😜), Mike Richardson, a real estate agent, entrepreneur, and dad, about the challenges and rewards of balancing entrepreneurship with family life. They dive into the importance of creating structure as a business owner, building relationships in business, and setting non-negotiables for both work and family. Mike shares insights on how his morning routines set him up for success, why understanding your personal priorities is key, and how to embrace patience and grace, both in business and in life.Key Takeaways:* Structure is...2024-10-0637 min
Marketing Like a MotherCrafting Compelling Stories for Your Emails with Joanne HomesteadIn this episode of Marketing Like a Mother, Olivia sits down with Joanne Homestead, the founder of Desk Plant Creatives and an expert in email copywriting and storytelling. Joanne shares her journey to embracing "audacious authenticity" in her business and explains how she helps soulful entrepreneurs infuse their emails with compelling stories that connect, compel, and sell. The conversation dives into the importance of storytelling in email marketing, offering practical advice for finding and incorporating stories into your emails…even if you're not a natural storyteller.Key Takeaways:* Audacious Authenticity: Embracing your true self in bu...2024-09-2939 min
Marketing Like a MotherManaging Your Money with Confidence as a Business Owner with Emilie NutleyIn this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances. They discuss practical strategies for paying yourself as a business owner, building a financial buffer, and addressing the money mindset issues that often hold women back. Emilie also offers insights into the pitfalls of traditional financial advice and how to create a money management system that truly works...2024-09-1525 min
Marketing Like a MotherSaving time with automations with Elizabeth NeumannThis week on Marketing Like a Mother, Olivia is talking with automation and funnel strategist Elizabeth Neumann. Elizabeth Neumann is a funnel strategist and tech automation specialist who assists businesses in developing effective tech and automation strategies. By helping clients get unstuck and addressing tech issues, Elizabeth enables them to improve their marketing and sales efforts. In this episode, they talk about:-How Elizabeth helps businesses with their tech and automation strategy- How to overcome tech challenges and improve marketing and sales efforts- Prioritizing tasks and using...2024-09-0829 min
Marketing Like a MotherBehind the Scenes: Writing 'Hold My Juice Box'In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset hurdles like mom guilt and imposter syndrome that often hold them back.Olivia dives deep into the process of writing and editing the book, explaining how she managed to fit it into her busy schedule and the...2024-09-0127 min
Marketing Like a MotherHomerun Rerun: How to Plan the Maternity Leave of Your Dreams with Alyson CaffreyWe're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth...2024-08-2527 min
Marketing Like a MotherHomerun Rerun: Using Collaborative Events to Grow Your Business with Cat GriffinWe're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it...2024-08-1833 min
Marketing Like a MotherHomerun Rerun: Unlocking Your Unique Energy: The Power of Human Design with Adriana KeefeWe're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and...2024-08-1135 min
Marketing Like a MotherHomerun Rerun: How Low-Cost Offers Can Transform Your Business with Elizabeth GoddardWe're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn ho...2024-08-0436 min
Marketing Like a MotherHomerun Rerun: Authentic Business for Neurodivergent Entrepreneurs with Cheryl WoodhouseWe're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts...2024-07-2830 min
Marketing Like a MotherDelegating in life & business with Ashley CarlsonThis week on the Marketing Like a Mother podcast, Olivia interviews Ashley Carlson, founder of Elevate Virtual Business Solutions, about the topic of delegation for mompreneurs. Ashley shares her experience and insights on the need for delegation, the challenges faced by business owners, and the benefits of delegating tasks. She emphasizes the importance of identifying tasks that don't have to be done by the business owner, documenting processes through tools like Loom videos, and finding areas where delegation can bring more joy and efficiency. The conversation highlights the need for mompreneurs to give themselves grace, let go of perfectionism, and...2024-06-3028 min
Marketing Like a MotherReclaiming your time & energy with Avril AndersonThis week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy!In this episode, we talk about: - Avril's entrepreneurial journey: starting in 2015, facing challenges while raising her daughter. - Shifting focus to mentoring and coaching female entrepreneurs. - The importance of streamlining processes and automating tasks to save time and energy- Recommended software tools: CRM systems, project management tools, and automation platforms.- Emphasizing the...2024-06-0233 min
Marketing Like a MotherA Dad's Perspective on Business with Willie WhittleThis week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals. In this episode we're talking about:- Balancing work, family, and personal goals- Prioritizing life events and being selfish with self-care- The importance of taking breaks and reconnecting with nature- Focusing on embracing authenticity and pursuing passions- Highlighting the power of...2024-05-0533 min
Marketing Like a MotherBring Your Book to Life with Heidi FiedlerThis week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss:- Choosing and Pursuing a Book Idea- Breaking Free from Structure- The Art of Writing Books for Children- Encouraging Creativity in Young Authors- Traditional Publishing vs. Self-Publishing- Embracing Creativity in Motherhood- And more! 2024-04-1428 min
Marketing Like a MotherUsing LinkedIn for Business Growth with Hailey RoweThis week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.They discuss:- How Hailey fell in love with LinkedIn for lead generation- Networking vs content creation- How to send non-sleazy connection requests- Lead generation strategies for LinkedIn- Bio optimization tips- And more! This is a...2024-03-2429 min
Marketing Like a MotherYour Questions, Answered!This week we're doing things a little differently over on the Marketing Like a Mother podcast!We sent out a call for your burning questions and we're sharing our honest answers to things like:How we're really juggling all these businessesTransitioning from service provider to digital productsHow to get clients to embrace VoxerNiching down as a multi-passionate entrepreneurAnd planning for maternity leave...Oh and we're sharing a very big surprise life announcement from Olivia... This is a public episode. If you would like to discuss this...2024-03-1727 min
Marketing Like a MotherStretching Your Superpower with Melissa LlarenaThis week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.They discuss:- Waking Up Your Imagination- Playing with Your Imagination- Stretching Your Imagination- The Power of Boredom and Stillness- Bringing Your Child Along for the Ride- and more! This is a public episode...2024-02-2530 min
This Mother Means Business: Strategy, Advice, and Support for Mom EntrepreneursMarketing, Motherhood and Making it Happen with Olivia RadcliffeIn this insightful episode, host Laura engages in a candid conversation with Olivia Radcliffe, an authentic marketing and business strategist who specializes in supporting moms with businesses. Olivia shares her journey of managing not one, but two businesses while navigating the joys and challenges of motherhood as a solo parent. From discussing the intersection of business and life to unraveling the nuances of authentic marketing strategies, this episode offers invaluable insights for mompreneurs striving to balance their entrepreneurial dreams with the demands of family life. Join us as we explore the realities, triumphs, and strategies behind building a successful...2024-02-2232 min
Marketing Like a MotherEmbracing being multi-passionate with Lindsay DollingerThis week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers.They discuss:- The struggle of balancing being a parent, holding down a job and trying to build a business- The importance of embracing the messy journey of doing business around other priorities- Lindsay's best tips for staying focused and productive- Creating powerful systems to support you- Leaning into the plus sides of being multi-passionate This is a public episode. If you would like to discuss this with other subscribers or...2024-02-1127 min
Marketing Like a MotherLookback Series | Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finall...2024-01-2128 min
Marketing Like a MotherLookback Series | Collaborations: the good, the bad, and the AMAZINGThis month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.In this episode, Michelle and Oliv...2024-01-0732 min
Marketing Like a MotherCalm The Overwhelm Of Busy Parenting with Jenna HermansThis week Olivia is talking with Jenna Hermans about:- Addressing the common misconceptions and clichés surrounding self-care.- Discussing the importance of prioritizing self-care basics for overall well-being.- Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement.- Providing practical tips and suggestions for incorporating self-care into a busy schedule.- Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life.- And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing. T...2023-12-1739 min
Marketing Like a MotherLeverage social media to grow your email list and make more sales with Brittany VerlenichIn this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating...2023-12-0334 min
Marketing Like a MotherTaking Your Offers to 2.0 (And Beyond)Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com2023-11-2625 min
Marketing Like a MotherYour Black Friday Survival Guide (As a Consumer AND an Entrepreneur)Olivia Radcliffe and Michelle Pontvert discuss the ins and outs of Black Friday, both as consumers and as business owners. They share strategies for preparing and shopping during this sales period. They also provide tips for business owners on how to navigate Black Friday promotions and avoid overwhelming their audience. The hosts emphasize the importance of being transparent and clear in marketing and selling, and they announce a special podcast series and deal for their membership, the Shiny Squirrel Chaser’s Club. This is a public episode. If you would like to discuss this with other subscribers or ge...2023-11-1929 min
Marketing Like a MotherSocial Media Strategies for Busy MompreneursLaura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency, joins Olivia Radcliffe on the "Marketing Like a Mother" podcast. They discuss social media strategies for mompreneurs, emphasizing the importance of authenticity and storytelling in content creation. Laura advises focusing on engaging with current followers rather than obsessing over gaining more. She also encourages entrepreneurs to prioritize their safety and offers support for those struggling with visibility. The key takeaway is that selling is helping, and it's essential to create a strategy that feels authentic and sustainable. This is a public...2023-10-1525 min
Marketing Like a MotherAuthentic Business for Neurodivergent EntrepreneursAbout The Guest(s):Cheryl Woodhouse is the founder of Tactile Design Co, a boutique research and strategy firm that helps turn people and companies into recognized experts, with a pipeline of high-ticket, long-term clients built using authentic relationships and sustainable, people-first, high-touch business practices. With nearly 20 years of experience as a freelancer and agency owner, Cheryl has successfully built her business past six figures multiple times. She is also a mother who prioritizes being present for her children while growing her service-based business.Summary:Cheryl Woodhouse, founder of Tactile Design Co., shares her approach to...2023-10-0800 min
Marketing Like a MotherSo....who exactly IS Michelle?In this latest episode of Marketing Like a Mother, co-hosts Michelle Pontvert and Olivia Radcliffe are delving into Michelle's background as an entrepreneur and her journey to where she is today. Michelle shares her experience of being let go from her job during maternity leave and her decision to transition from the film industry to starting her own business. She discusses the challenges she faced and the lessons she learned along the way. The conversation also touches on Michelle's experiences living in different countries and how they have shaped her perspective. Overall, the discussion highlights Michelle's resilience, adaptability, and commitment...2023-10-0140 min
Marketing Like a MotherSo...who exactly IS Olivia?Olivia Radcliffe, co-host of the "Marketing Like A Mother" podcast, is interviewed by co-host Michelle Pontvert in this episode. Olivia shares her journey as a serial entrepreneur and how she transitioned from wellness coaching to focusing on helping female entrepreneurs, particularly moms. She discusses the challenges she faced in the corporate world and the lessons she learned as a mother. Olivia emphasizes the importance of embracing authenticity and setting healthy boundaries. She also talks about her goals for the future, including growing her business and finding happiness in her personal and professional life. This is a public episode...2023-09-2432 min
Marketing Like a MotherTap Into the Power of PodcastingOlivia Radcliffe interviews Jenny Suneson, founder of the Savvy Podcast Agency, on the topic of podcasting for mompreneurs. They discuss how Jenny helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny shares her journey from social media marketing to podcast management and the flexibility it offers for working moms. They also discuss strategies for promoting offers on podcasts and the importance of mindset in podcasting success. The conversation concludes with tips for getting started in podcasting and measuring success. This is a public episode. If you would like to discuss this with other subscribers or...2023-09-1729 min
Marketing Like a MotherUplevel Your Business with Collaboration StrategiesAbout The Guest:Meg Burrage is the founder of Collaboration Station, a platform that helps entrepreneurs grow their businesses through collaboration strategies. She is an expert in Kajabi and has a passion for helping others succeed in the online business world.Summary:In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews Meg Burrage, the founder of Collaboration Station. They discuss the power of collaboration in growing a business and share insights on how to effectively collaborate with others. Meg shares her personal journey of starting her online business and how she found her...2023-09-1038 min
Marketing Like a MotherWork-Life Harmony (While Being Wildly Productive)In this episode, Olivia and Productivity Consultant Debbie Rosemont talk about what it takes to create work-life harmony while being wildly productive. Here's some of what you'll learn: - The definition of REAL productivity- How multitasking actually affects your brain- How to maximize productivity with limited time (without compromising your free time)Contact Debbie: www.itssimplyplaced.comContact Olivia: www.thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com2023-09-0721 min
Marketing Like a MotherNot Enough Time? Do This To Revolutionize Your DayWhen you think about your business and the hurdles you face, what comes to mind? For the majority of entrepreneurs - especially entrepreneurs who are also juggling other priorities like raising kids - time is almost always on that list.In this episode of the Marketing Like Mother podcast, Olivia is joined by time strategist and productivity consultant, Jaimee Campanella.Jaimee mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program which gives people the essential tools and strategies to avoid...2023-09-0329 min
Marketing Like a MotherThe Secrets to Successful CollaborationsCollaboration has always been a part of business, but in recent years, there seems to have been a shift towards collaboration in the online business world. Networking groups and communities focused on collaboration have popped up, and more and more entrepreneurs are looking for ways to collaborate with others.But not all collaborations are created equal - nor successful.In this episode of Marketing Like a Mother, we’re taking a deep dive into the secrets behind successful collaborations, whether just a one-off collaboration like a freebie swap or a full-fledged business partnership.We also to...2023-08-2729 min
Marketing Like a MotherLaunching and Scaling a Product-Based BusinessLaunching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless.This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore.Christina is a Certified Launch and Growth Strategist for product-based business owners an...2023-08-2026 min
Marketing Like a MotherThe Key to Actually GOOD Email Marketing"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience.This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course.In Kate’s...2023-08-1343 min
Marketing Like a MotherHow to Create Effective Case StudiesAs a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies.In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business.Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and...2023-08-0621 min
Marketing Like a MotherAre You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve tha...2023-07-3027 min
Marketing Like a MotherCultivate Your CEO MindsetThis week on Marketing Like a Mother, Olivia is talking with Danielle Levy, a much sought-after business coach who helps six and seven-figure business owners expand with clarity and efficiency.In this episode, Olivia and Danielle focus on the importance of cultivating your unique CEO mindset; different CEOs may have different approaches to their work, but it is important for the CEO to be supported and for their business to enhance their life in a way that they are enabled to authentically and consistently show up for their audience.They discuss:The steps to grow a...2023-07-2325 min
Marketing Like a MotherHow Low-Cost Offers Can Transform Your BusinessThis week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way. In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks ab...2023-07-1636 min
Marketing Like a MotherCreate an Offer and Start Selling it in Just a Few HoursThis week on Marketing Like a Mother, Olivia is chatting with entrepreneur, Julie C. Butler.Julie supports female entrepreneurs to live a life by design, and has created a business to help them achieve this with simplicity and ease.With over 15 years of experience, she can help solopreneurs design and build the life of their dreams so that they can spend more time with their family and have all the abundance they desire.In this episode, Olivia and Julie delve into the power of turning creative ideas into well-crafted, irresistible offers such as a masterclass...2023-07-0935 min
Marketing Like a MotherManaging Down Time (Sick Days, Vacas, and Holidays, Oh My!)Sometimes, taking a break from business activities can actually feel stressful for entrepreneurs. In this episode of Marketing Like a Mother, we delve into the challenges of preparing for sick days and other times away from your business.To help ease the burden and create a buffer for those inevitable sick days, we want to emphasize the value of planning in advance. In the episode, we offer practical strategies such as batch-creating content, scheduling posts, and laying the groundwork for future marketing efforts.The conversation also touches on the benefits of creating evergreen content – content that re...2023-07-0224 min
Marketing Like a MotherEmpowering Moms Without a Mom to Grow and ThriveMotherhood is a transformative journey, filled with moments of joy, challenges, and self-discovery. While many women are fortunate to have the love and guidance of their own mothers, some embark on this path without that invaluable support system. In the latest episode of Marketing Like a Mother, Olivia engages in a captivating conversation with Melissa Reilly, a psychologist, author, speaker, and coach dedicated to empowering mothers who lack the presence of a nurturing mother figure in their lives.Melissa's passion lies in helping these women transcend feelings of insecurity, isolation, and overwhelm, and guiding them toward a place...2023-06-2533 min
Marketing Like a MotherAdapting Your Business to Meet Your Life GoalsIn the fast-paced world of marketing, finding a balance between a thriving career and personal life can be a daunting task. In the latest episode of Marketing Like a Mother, Michelle talks with inspiring copywriter and market mentor, Laura Robinson. Laura's journey is a testament to the power of resilience, adaptability, and the pursuit of a business that harmonizes with life's complexities.Laura is a marketing mentor for people who sell their expertise online as services, courses, programs, memberships, and more. She often works with people who need to shape their business around Life Stuff (and as a...2023-06-1839 min
Marketing Like a MotherStrategically Crafting Market VisibilityIn the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs.This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches.In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content...2023-06-1126 min
Marketing Like a MotherNavigating Neurodivergence In Business: How Our Unique Brains Affect Our WorkIn our latest episode of Marketing Like a Mother, we delve into the fascinating and rather deep topic of neurodivergence and its profound influence on business. Join us as we explore the ways our unique brains affect our work, from accommodation and sensory processing disorders to dyslexia and innovative business strategies. In our conversation, we attempt to shed some light on the challenges faced by neurodivergent individuals and how they can harness their strengths for success.We discuss:Our different brands if neuro-spicinessHow our neurodivergence shows up in our businesses and livesBalancing energy cost...2023-06-0438 min
Marketing Like a MotherMarketing Strategies that DON'T Focus on Social MediaAre you a bit burned out with the social media hamster wheel? 🐹 This one’s for you!This week on Marketing Like a Mother, Michelle and I are discussing our favorite marketing strategies that DON’T focus on social media.In the episode, we discuss:What we DO do on socialOur favorite alternative marketing strategiesHow the different strategies play to our different strengthsThe #1 component to truly excellent marketing (in our opinion 😉)And more! This is a public episode. If you would like to discuss this with other subscriber...2023-05-2824 min
Marketing Like a MotherHow UX Can Enhance Your ConversionsThis week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!).Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte.In this episode, Susan and Michelle talk about:What User Experience (UX) isHow copywriting and UX are an unlikely match made in...2023-05-2128 min
Marketing Like a MotherGrow Your Business by Becoming a Published AuthorThis week on Marketing Like a Mother, Olivia is talking with bestselling author and business development consultant, Danielle Mendoza. Danielle believes that many women have amazing ideas that unfortunately get left on the table… so she has made it her mission to help them bring these ideas to life and elevate their businesses by becoming published authors.In the episode, they discuss:How to leverage your stories to grow a businessStrategies for writing a book quicklyThe benefits having a published book can have for your businessThe publishing process…and how much to budg...2023-05-1425 min
Guys Read RomanceShip Wrecked by Olivia Dade with Steve AmmidownRomance author Margot Radcliffe chats with guy friend and romance historian, Steve Ammidown, about Ship Wrecked by Olivia Dade.
2023-05-011h 11
Marketing Like a MotherPodcasting for Business GrowthThis week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line.In the episode, Olivia and Julia discuss:The convenience and effectiveness of podcastingHow podcasting can help, depending on your specific audienceHow to use podcasts as a tool in your marketing strategyAdding audio in other areas of your businessAnd more!Timestamps02:34 The Benefits of...2023-04-2323 min
Marketing Like a MotherTame Your Hot-Mess Canva AccountThis week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with Canva Verified Expert, Brenda Cadman.After spending more than two decades supporting businesses with their website development needs, Brenda now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently.Brenda has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva and more time doing what they love.The...2023-04-0228 min
The Business Brilliance Growth Podcast with Julie C ButlerEpisode 10: Growing a Business with Minimal Time/Mental Bandwidth with Olivia RadcliffeOlivia Radcliffe, founder of The Bluebell Group, is a much sought-after expert in authentic marketing and business strategy. She works with moms with businesses, meeting them at the intersection of life and business, healing what is holding them back and then helping them use their unique strengths and schedule needs to create a business that stands out and enhances their personal lifestyle goals.
Olivia is also a 5-time international bestselling author, women's empowerment speaker, certified Life Coach, co-creator of the Like a Mother Movement, and co-host of the Marketing Like a Mother podcast. Her...2023-03-2834 min
Marketing Like a MotherChase Your Passions: A Framework For Productively Chasing Your Shiny IdeasThis week on the Marketing Like a Mother podcast, Michelle Pontvert and Olivia Radcliffe discuss the concept of multi-passionate, neurodiverse chasing of shiny objects. If you’re a multi-passionate entrepreneur who has a seemingly endless stream of ideas, goals, and dreams, it can be tempting to try to jump in and pursue them all at once.In the episode, Michelle and Olivia dive into their unique framework for chasing new ideas and projects…without derailing or dropping current priorities.They discuss:Some key steps that a lot of entrepreneurs miss when starting a new projectThe impo...2023-03-2625 min
Marketing Like a MotherExploring Shiny Ideas As Multi-Passionate EntrepreneursThis week on the Marketing Like a Mother podcast, hosts Olivia Radcliffe and Michelle Pontvert discuss being multi-passionate entrepreneurs in a business world that often encourages focus in one area.The co-hosts explain that pursuing multiple ideas can actually be beneficial to a business when done strategically, and cite their own experiences of success and growth as evidence for this. They encourage multi-passionate entrepreneurs to explore this approach and use it to their advantage.In the episode, Michelle and Olivia walk through how to be productive and strategic when chasing shiny things. It’s a fine li...2023-03-1918 min
Marketing Like a MotherBreaking Out Of The Yo-Yo Cycle: Small Steps To Sustainable WellnessThis week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with online health and fitness coach, Molly McNamee.Molly has been in the fitness industry for 10 years. She believes everyone should feel confident and empowered by their fitness routine, instead of overwhelmed and exhausted.In the episode, Molly and Olivia touch on the challenge of making time for personal wellness while having so many other priorities to also focus on as well as helpful tips for how to incorporate exercise simply and easily into your busy lifestyle.They also discuss:The physical...2023-03-0520 min
Marketing Like a MotherHow To Pause And Recharge As A BUSY MompreneurIf you’re a mom, you’ve probably been given the advice at one point or another to “sleep while the baby sleeps.”And, as busy entrepreneurs, we’ve had the importance of self-care and taking a break drilled into our heads.But how can you find time to pause and recharge when it seems like everything you’re doing is an urgent and important priority?In this latest episode of the Marketing Like a Mother podcast, Olivia Radcliffe and Michelle Pontvert discuss how to take a break from work as a busy entrepreneur. They shared their...2023-02-2638 min
Marketing Like a MotherBuilding a Business for (True) FreedomThis week on the Marketing Like a Mother podcast, host Olivia Radcliffe welcomes Kat Kuczynska, owner of the Lazy Profit Lab. Kat’s mission is to help entrepreneurs achieve financial freedom - and true freedom. She believes that businesses should be built in a way that allows entrepreneurs to have the freedom to take time off, such as maternity leave, without having to worry about their finances. Kat has achieved this freedom herself and wants to use her experience to help others do the same.The definition of “true freedom” can differ from person to person. Money can certai...2023-02-1223 min