Shows
D2C DiariesHow to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to generate hyper-realistic UGC style ads, without booking a creator, running a shoot, or spending a fortune on production.We cover the full tech stack: Claude for prompt writing, Sora 2 for hook footage, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for bringing static images...
2026-02-2646 minD2C DiariesMeta Insider Reveals How £100M+ Disruptor Brands Scale With Andromeda🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive brands on the platform. This is someone inside the system, helping fast-scaling brands rethink how they approach creative, performance, and growth.We unpack how the algorithm actually works in 2026 and why so many brands are still optimising for an outdated version of Meta. From the shift away from interrupting attention toward earning it, to Androm...
2026-02-171h 05D2C DiariesMeta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/In this episode, we break down Meta’s latest algorithm updates — including UTIs and the next phase of Andromeda and what they actually mean for reach, creative strategy, and performance.We explore why Meta is moving away from engagement-led optimisation toward interest alignment, how organic content is increasingly training paid delivery, and why generic, broad hooks are losing...
2026-02-0559 minD2C DiariesThe 2026 Meta Playbook: Creative Formats, Personas & Scaleable StructuresIn this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI.We go deep into how top-performing accounts are reusing existing assets, structuring creative by persona, and using AI to unlock speed, diversity, and incremental reach... without burning teams out or inflating creative costs.We also cover what’s next for high-production creative, why emotional authenticity still beats AI in key moments, and how founders and teams should be thinking about context, not prompt...
2026-01-2955 minD2C DiariesHow to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative StrategyHow we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike.You can apply for the incubator here: Apply here: https://apply.workable.com/soar-with-us/j/F587A37B6F/You can find more information on the opportunity here: https://www.notion.so/soarwithus/Are-you-ready-to-launch-your-career-in-performance-marketing-2e611884e3c980589a44cb0d73c6bfb8In this episode, Olly and Loukas break down how Soar/Hambi are solving the problem from the insi...
2026-01-2345 minD2C DiariesHow IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement BrandIM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026.In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8 Health, to unpack how he built one of the fastest-growing supplement brands in the world.From bringing on David Beckham as co-founder, to replacing 16 supplements with one clinically-backed daily drink, to assembling a scientific board with experts from NASA, UFC and Mayo Clinic, Danny shares the full playbook behind IM8’s expl...
2026-01-1554 minD2C DiariesDan Murray on the £25M Brain Health Brand Celebrities Swear By🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qMvq60What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re told sleeping pills are the only way out?In this episode, Dan Murray-Serter, co-founder of Heights, breaks down the unfiltered journey of building one of the UK’s fastest-growing brain health brands. From startup failure and burnout-induced insomnia to founding a category-defining company used by real celebrity cu...
2026-01-081h 19
CrashedWhat happens in 2026? From LinkedIn's death to quantum meh and flying cars, we have it allWelcome to Crashed, the podcast about how tech is at the centre of everything, whether that be economics, politics, philosophy, ethics, community, law, religion, education, or literally anything else. Presenters Alex Hudson and Chris Stokel-Walker take 10 predictions on what’s coming for tech in 2026. From trying to work out if anyone still uses LinkedIn, to whether podcasting might have its cancellation moment, there are a lot of things very likely to happen, and a lot of things not really that likely to.Our contributors: Olly Mann:The Week Unwr...
2026-01-011h 05D2C DiariesThe Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0In this episode of D2C Diaries, Olly and Loukas break down the biggest lessons from 2025 and what they believe will be the single biggest changes shaping e-commerce in 2026.They recap a huge Black Friday (nearly $40M spent on Meta in November), explain why Q5 (Boxing Day → early January) is the most underutilised growth window of the year, and share a clear creative framework for capturing short-lived New Year motivation without defaulting to laz...
2025-12-231h 04D2C DiariesSEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?In this episode, Olly sits down with Thomas Phillips, founder of DTC SEO Agency and a veteran of 17 brand exits, to cut through the noise around AI SEO.Tom breaks down how one of their clients generated £175K in revenue from ChatGPT at a 19.7% conversion rate, yet that same brand made £13.9M from traditional SEO in the same 90-day window...
2025-11-271h 04D2C DiariesThe 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pQjYt0In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the very first hire in the business, to break down the real operating system behind Soar’s growth.The rebuilds, the mistakes, the hard lessons, and the frameworks that turned 2025 into Soar’s strongest year yet.If you’re a founder, operator, agency owner, or business leader, this is one of the mo...
2025-11-201h 09D2C DiariesThe Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0Creative costs are climbing fast.Meta’s changed how ads learn.And AI is completely redefining what “creative strategy” means in 2026.In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool.They unpack what happens when 70% of your iterations get gr...
2025-11-1354 minD2C DiariesMeta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0ppm8t0Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026In one of the biggest creative updates since Andromeda, Meta has changed the way your ads are evaluated and most brands are getting silently penalised.This episode of D2C Diaries is a deep dive into Meta’s new Creative Similarity Algorithm, powered by Entity ID and Creative ID tracking.We tested...
2025-11-0641 minD2C DiariesThe D2C Reset: Creative Strategy, Incremental Reach, and What’s Working NowThe D2C landscape has been completely rewritten in the last six months.Meta’s changing what it rewards. AI is reshaping how we research, test, and create. And the creative tactics that worked just half a year ago are already burning out.In this episode of D2C Diaries, Olly and Loukas break down what’s actually driving performance right now and how smart brands are adapting to find incremental reach in a tougher, more competitive landscape.They dig into what Meta is really rewarding in 2025, why format and hook now matter more...
2025-10-3053 minD2C DiariesHow Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One ProductPurdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it:One product. One market. One channel. For six years.In this episode, Jack breaks down how he's stayed this focused and why most brands burn growth by diversifying too early.We get into how Purdy & Figg became the blueprint for creative volume, running 180 shoots a year and scaling a performance team in-house before it was trendy. Now, he's pivoting again, this time to...
2025-10-2359 min
Moritz Schröder Podcast#8 - Olly Hudson - How 9-Figure DTC Brands are crushing it on TikTok ShopIn this conversation, Olly Hudson shares his journey in the DTC advertising space, discussing the evolution of the industry, the importance of creative operations, and the role of social media platforms like TikTok in shaping modern marketing strategies. Olly is the founder of Soar with Us and co-hosting the Podcast D2C Diaries.Find more about me here: moritzschroder.com
2025-10-2056 minD2C DiariesThe New Meta Ad Playbook: Avoiding Creative Similarity on MetaD2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms. Check them out: https://tinyurl.com/4jfc8yejCreative similarity is quietly killing Meta ad performance and most brands have no idea it’s happening.In this episode of D2C Diaries, we dive into the biggest up...
2025-10-161h 03D2C DiariesHow To Run Partnership Ads on Meta Like The Top 1%How to Scale DTC Brands with Third-Party AdsStruggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad accounts to unlock First-Time Impression Ratio (FTI) and drive incremental reach.This internal training reveals why Meta’s Andromeda algorithm update makes creative and third-party identity the new targeting, how to build high-performing whitelisting ad funnels, and what most DTC brands get wrong when trying to scale on Facebook and Instagram. You’ll learn how to use...
2025-10-0939 minD2C DiariesThe Product-Led Strategy That Rebuilt Hera: Holly BeadleD2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms.Check them out: https://tinyurl.com/4jfc8yejMost founders obsess over CAC, ad spend and creative testing, but almost no one talks about the thing that actually drives LTV: Product.In this episode, we...
2025-10-021h 08
Brand BuildersHow I Grew My Business Fast on Facebook and TikTok│Olly HudsonScale without the shiny-object spiral.
Ollie Hudson has helped 100+ brands hit 7/8 figures by doing fewer things better: dominant channel focus (Meta), disciplined creative strategy, offer testing tied to unit economics, and smart expansion (TikTok Shop, new products, new markets) only when the data says so.
What you’ll learn
- The growth ladder at 6/7/8 figures: rapid growth → consolidate → repeat
- Why most brands can reach eight figures on one channel (Meta) — and when to layer TikTok/TikTok Shop
- Creati...
2025-09-291h 06D2C DiariesScaling to £35M+ with Minimal Meta Spend: Pure Pet Food's StoryBefore pet food was “DTC sexy,” Pure Pet Food was scaling with zero ad spend.In this episode, Matt and Joe unpack how they built early traction through scrappy tactics like event pitching, awards, and PR - not Meta. With just a £300 council grant and no industry experience, they grew the brand to £1M+ in revenue without touching paid media.They share how that foundation led to VC backing and how they leveraged Meta spend, a custom subscription stack, and retention-first thinking to push past 8 figures.If you’re early-stage and trying to scale wi...
2025-09-251h 09
Agency GiantsHow We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23Send us a textThe Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)__________________________________________Meta just certified them as the UK's leading DTC agency 🚀But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?In this episode, you'll discover:• The content flywheel that makes them the UK’s most in-demand DTC agency.• The biggest mistake they made after merging, & how they’d do it differently.• Why they’d rather lose a client than a team member (& how that mindset fuels g...
2025-09-231h 24D2C DiariesHow Martyn Cook Scaled a Brand That Fortified 250M MealsD2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms.Check them out: https://tinyurl.com/4jfc8yejThis mission-first ecom brand has fortified 250 million meals without compromising scale.In this episode, Olly and Loukas sit down with Martyn Cook, founder of Noobru, the mission-first...
2025-09-181h 02D2C DiariesA Proven Meta Blueprint for Reaching New Customers at ScaleD2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms.Check them out: https://tinyurl.com/4jfc8yejCPMs climbing. Frequency spiking. CAC creeping up... If you’ve felt your Meta ads are “hitting a ceiling”, this episode is for you.We break down increm...
2025-09-1152 minD2C DiariesWe Blew £30K on AI Workflows Trying to Scale Creative OpsD2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms.Check them out: partners.wayflyer.com/soarIn this episode, Olly sits down with Soar COO Sam to unpack the hard lessons from their early experiments with AI.After spending over £30K on tools, w...
2025-09-041h 09D2C DiariesBlack Friday 2025: The Exact Strategy Behind £45M in RevenueBlack Friday isn’t just another sales weekend, for some DTC brands, it makes up 90% of yearly revenue.In this episode of D2C Diaries, Olly and Loukas break down the exact playbook that drove £45M in sales from £11.5M in Meta ad spend during Black Friday 2024 and reveal how they’ve evolved the strategy for 2025.You’ll learn:- The proven goal-setting framework to anchor your BFCM strategy- Offer strategies that actually convert without overcomplicating- Why creative iteration beats “net new” assets every time- Lead generation tactics to fill your...
2025-08-281h 03D2C Diaries£10M+ E-commerce CRO Tactics with Dylan AnderCRO is the growth lever 99% of DTC brands are ignoring.In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing brands online.They break down the post-click strategies the top 1% are using to scale profitably and why your landing page might matter more than your creative.You’ll learn:- Why CRO is the real 80/20 of DTC growth- What metrics actually matter (hint: not conversion rate)- Why you should st...
2025-08-2155 minD2C DiariesScriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta AdsMost brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers.But 80% of our best-performing ads? They start much higher up.In this episode of D2C Diaries, Loukas shares the exact internal training we run with our creative strategists on the hardest skill in paid social: storytelling.You’ll see how we script for unaware and problem aware audiences (the stages most brands ignore) and why they’re the biggest unlock for scaling cold traffic.From building 15–40 second setups to weaving human desire...
2025-08-141h 03D2C DiariesReinventing Creative Strategy with AI: Alex CooperCreative strategy is evolving, fast. And Alex Cooper is one of the sharpest minds pushing the industry forward.In this episode, we dig into the intersection of AI and creativity: how brands can scale content that actually converts, why performance-first storytelling matters now more than ever, and what the strategist’s role really looks like in 2025.Alex shares:- How AI is changing the business model of creative agencies- How AI is already reshaping the creative strategists role- What it takes to scale content in 2025 with AI- Why Al...
2025-08-071h 22D2C DiariesScaling DTC Ad Creative with JSON Prompts and Veo 3What happens when you give Loukas two weeks, a cleared calendar, and unrestricted access to Google’s new Veo 3?You get a repeatable system for generating scroll-stopping ad hooks, without touching a camera.In this episode of D2C Diaries, Loukas breaks down the exact prompt structure we now use within the agency group to turn ChatGPT JSON prompts into Veo 3-generated ads. Whether you’re scaling a best-performing hook or building a fresh creative system from scratch, this workflow will save your team hours and unlock new angles faster.We cover: – How Lou...
2025-08-0150 minD2C DiariesMatt Kelly Returns to Break Down the Path from £10M to £50MMatt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.We talk:– Space Goods has gone from £3.5M to a projected £18M.– Growing from 1 to 15 employees in 9 months– Losing his sense of purpose as the business outgrows him– Why the rebrand feels terrifying (even after 5 months of work)– The reality of copycats launching before he does– Getting quote tweeted by Andrew Tate– And...
2025-07-241h 03D2C DiariesThe Creative Angles Powering 9-Figure BrandsBack by popular demand, this solo episode is loaded with behind-the-scenes insights on what’s working right now in the DTC performance space.Olly and Loukas get brutally honest about what it actually takes to scale creative, fix performance plateaus, and build a winning system inside a high-growth agency. From a UGC format that’s driving £1M+ in spend, to the playbooks reshaping TikTok Shop and Meta, this one’s a deep dive into what’s moving the needle.They also unpack what’s really going on with platform policy changes, the biggest brand power moves in CP...
2025-07-171h 01D2C DiariesObvi’s $50M Meta Ad Blueprint: What Still Works in 2025In this episode of D2C Diaries, Loukas is joined by Ash Melwani, CMO and co-founder of Obvi, one of the most transparent and battle-tested operators in DTC. Ash breaks down the exact Meta strategy that took Obvi to $1M/month in revenue, and the moment it all fell apart.You’ll learn:- The Meta playbook Obvi used to scale with static ads- Why Meta performance collapsed overnight (and what they missed)- How Andromeda and health category crackdowns hit hard- Their pivot to creative volume, video-first strategies, an...
2025-07-1057 minD2C DiariesHow Batch LDN Turned a Shop Break-In into a Viral Billboard CampaignIn this episode, we sit down with Sam Matanle, co-founder of Batch LDN, the made-to-order menswear brand disrupting fashion’s broken model. Sam breaks down how Batch scaled 2.2x YoY, with 75% of revenue from one physical store and zero reliance on paid media or held stock.We cover:1. Why fast fashion is financially broken and what works instead2. The decision to bet big on retail instead of performance marketing3. What happened when their Covent Garden store got robbed at 5am4. Why 70% of fittings convert and 25% of customers repurchase within a year5. Ho...
2025-07-031h 02D2C DiariesHow Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty BrandHow do you handle it when your kitchen-table beauty brand suddenly pulls in £60K before lunch — and you’re still counting stock by hand?In this episode of D2C Diaries, we sit down with Ellie Carlile, the unstoppable founder behind By Ellie, the brand born from a personal skin struggle, a £2,000 investment, and a makeshift label operation in her mum’s garage. Ellie shares the raw, real journey of building a beauty brand that now sells every 10 minutes, is stocked in Sephora, and runs multi-market TikTok Shop operations across the UK and EU.We un...
2025-06-2650 minD2C DiariesHow Slo Engineered the Future of Fashion With 900K SKU's and a Custom SaaS StackKristian Hansen (AKA, The Jeans Guy) didn’t plan to build a fashion brand. But after accidentally buying a pair of women’s jeans, he posted a TikTok asking, “Is this really what women deal with every day?” and woke up to 3 million views. Welcome to the story behind slø, a custom denim brand that’s rewriting every rule in DTC fashion.In this episode of DTC Diaries, Kristian takes us behind the scenes of a business that:- Offers 1170 sizes and manages over 900,000 SKUs- Sold $400,000 worth of jeans in its first hour, comple...
2025-06-2447 minD2C DiariesHow Sarah Levinger Uses Psychology To Scale Meta Ads in 2025In this episode, we sit down with Sarah Levinger, one of the most sought-after minds in consumer insights and behavioural strategy, to unpack the mental models behind performance creative. From understanding generational buying behaviour to why storytelling is outperforming old frameworks, Sarah shares a fresh perspective on what today’s top-performing DTC brands are doing differently.We cover:- Why “hook, body, CTA” is losing effectiveness- The 4 ad types every brand should be running (but most aren’t)- How AI is changing static ad creation and why psychology matters more than ever- Us...
2025-06-111h 01D2C DiariesFrankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brandWhat do snoods, Amazon, and Sunday League football have in common?They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit.In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business. We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most “marketing advice” online is complete noise.T...
2025-06-0456 minD2C DiariesHow Glow For It Engineered a 6-Figure TikTok LiveD2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see around corners and move faster.Visit www.triplewhale.com/d2cdiaries to learn more.What does it really take to build a 6-figure TikTok Live? In this episode, we're joined by Daisy, founder of Glow For It, a brand that’s become one of the biggest breakout successes on...
2025-05-2849 minD2C DiariesFrom Dragon’s Den Rejection to £4.5M: The Hair Syrup Growth StoryD2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see around corners and move faster.Visit www.triplewhale.com/d2cdiaries to learn more.Rejected by all 6 Dragons, then hit £4.5M in sales.Lucie Macleod walked into the Dragon’s Den asking for £190k.She left with zero offers… and the internet on her side.In thi...
2025-05-211h 06D2C DiariesThe AI Stack Powering Our 8 Figure DTC Agency Group in 2025D2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see around corners and move faster.Visit www.triplewhale.com/d2cdiaries to learn more.In this episode, Olly and Loukas break down the exact AI systems they’re using across creative, strategy, operations, and personal systems designed to reduce cognitive load, streamline decision-making, and drive compounding returns across strategy, operations, an...
2025-05-1534 minD2C DiariesThe Funnel Strategy Behind IM8’s Brand LaunchIn this solo deep-dive, Olly and Loukas unpack the full launch strategy behind IM8, David Beckham’s new wellness brand, and break down why it’s one of the most intentional DTC rollouts they’ve seen in a while.From aggressive “us vs them” positioning to a hyper-consistent funnel experience, IM8 is throwing punches directly at AG1 and doing a lot right in the process. But not everything’s perfect.They cover:- The full IM8 funnel breakdown (from unaware ads to hyper-targeted landing pages).- How brand consistency builds trust and drives conversions
2025-05-0859 minD2C DiariesHow Mark Rushmore Scaled SURI to £24M in Just 2.5 YearsMark Rushmore didn’t just co-found one of the most disruptive brands in oral care, he’s engineered a masterclass in sustainable DTC growth.In this episode, we unpack the wild journey from managing Pringles at P&G to building SURI, the electric toothbrush brand doing £24M+ in just over two years. Mark shares how a list of life goals, a chance meeting on a speedboat, and a bet on sustainability turned into a category-defining business.Expect no fluff, just real stories and battle-tested strategies:1. The product-market gap no one saw in oral care
2025-05-021h 13D2C DiariesTikTok Shop Masterclass: Lessons from £20M of SpendTikTok Shop is the most powerful growth levers in DTC right now.In this episode, Olly and Loukas sit down with Liam Dean, Co-Founder of For You Advertising (the UK’s top TikTok agency who spent £20M on ads in 2024 alone), to unpack the full strategy behind what’s actually working on TikTok Shop right now.They break down how UK brands are driving millions in GMV through affiliate creators, storytelling-led ads, and TikTok Lives... and how that content is being repurposed into high-performing Meta ads.From a first-time creator generating £130K in GMV to...
2025-04-231h 13D2C DiariesHow US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UKD2C Diaries is proudly sponsored by Foreplay.Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ------------------------------------------------------------------------------------------------------------------------------------------------------------Find out how to maximise the value of your ecom brand here from the Fortia Summit: https://www.youtube.com/watch?v=dWAb34d_gp0Theta Group – thetaclv.comFortia Group – thefortiagroup.comIn this...
2025-04-0959 min
D2C DiariesThe Ultimate AI Creative Workflow: AI Prompts to Build 6-Figure Creatives in DaysOn 25th March 2025, a new era of DTC marketing began...In this game-changing episode of D2C Diaries, we dive into how AI and organic-first creative strategies are unlocking ridiculous growth for brands—like helping one client hit a record-breaking £200K day from a single batch of ads.Want the exact AI prompts used to build those creatives?👉 Comment PROMPT on the YouTube episode, subscribe, and we'll send you the EXACT prompt we used.The guys break down:📈 The exact AI-driven workflow used to repurpose organic content into high-performing paid creatives...
2025-04-0248 minD2C DiariesHow Zach Murray Scaled Foreplay to 10,000+ Users🚀 YOUTUBE GIVEAWAY ALERT 🚀Head to Youtube and subscribe to our channel. Comment “swipe file” on the video to get exclusive access to:✅ Zach’s Ultimate Foreplay Board: A curated collection of ad creatives that inspire him.✅ Soar & Hambi’s Best Performers: Our top-winning ads from the past few months.Don’t miss out, drop “swipe file” in the comments and we’ll send it your way!------------------------------------------------------------------------------------------------------------------------------------------------------------In this episode of D2C Diaries, we sit down with Zach Murray, founder of Foreplay, to break down how he scaled Foreplay from a side project into a...
2025-03-2057 minD2C DiariesMeta ads not landing? Steal our viral TikTok ad strategy that’s SCALING creatives on MetaWhen marketing doesn’t let you have a day off…Even on holiday, we’re back with a new episode, this time, with a spatula as a mic.In this episode, we dive into how TikTok-style creatives are driving serious results on Meta and how brands can repurpose them for better performance.We cover:1️⃣ Why TikTok Shop-style ads are dominating and how to leverage them2️⃣ How to fuse high-production (HP) content with UGC for 10X creative iterations3️⃣ The impact of storytelling-driven ads on engagement and conversions4️⃣ How brands can test TikTok creatives...
2025-03-071h 02D2C DiariesHow to Build a Brand Through Storytelling on Social Media - Our Proven StrategiesD2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. The best-performing ads don’t feel like ads, they feel like stories.In this episode, Olly and Loukas break down why storytelling is the future of paid soci...
2025-02-2638 minD2C DiariesThe Blueprint for Launching a Creator-Led Brand in 2025: Here's how I built mine.D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. Most DTC brands launch with a product and hope people care. Club Neuro did the opposite.Before even selling a single item, they built:✅ 25M views...
2025-02-1924 minD2C DiariesThe Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the MediaD2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. Most DTC founders obsess over paid ads, but what if PR is the missing piece in your growth strategy?In this episode of D2C Diaries, w...
2025-02-121h 03D2C DiariesThe 2025 Ecom Playbook: Trends, Tactics & What’s NextD2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account at http://bit.ly/3Q7KkdtGet 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. What will winning ecom brands look like in 2025?In this episode, we break down the biggest trends shaping DTC brands this year: what’s working, wh...
2025-02-0654 minD2C DiariesHow Matt Holland's Legacy Retailer Became a 8-Figure DTC SuccessIn this episode of the D2C Diaries, Matt Holland, Managing Director of Holland’s Country Clothing, shares the story of how the 50-year-old family-run retailer successfully adapted to the world of DTC and e-commerce. With over four decades of experience, Matt provides insights into navigating the shifting retail landscape, the importance of technology adoption, and how a family legacy can thrive in the digital age. Topics covered:- Lessons learnt from building and adapting a legacy brand.- The shift from traditional retail to DTC and early struggles with E-commerce transition- Wh...
2025-01-2946 min
OffcutsEp 137: Are Disrupter Brands Dead? With Olly Hudson - D2C Growth expert, Founder of Soar With Us & For You Advertising, CMO of JAQ GroupOn this episode I’m chatting with Olly Hudson - D2C Growth expert, Founder of Soar With Us & For You Advertising, CMO of JAQ Group - and we’re discussing whether disrupter brands are dead.
We start by exploring Olly’s journey to consumer, what it’s like to run an agency and work inside a brand. Then get into the meat of the conversation where we define what a modern disrupter brand looks like, whether creator or founder-led brands are the new disrupter and if one is going to disrupt - what does tha...
2025-01-2929 minD2C DiariesScaling D.Louise to 8 figures: The Blueprint for a Founder-Led Jewellery EmpireIn this episode of The D2C Diaries, we sit down with Jack, co-founder of D.Louise, a UK founder led jewellery brand. Jack shares the inspiring journey behind D.Louise, from its humble beginnings to becoming an 8-figure powerhouse driven by a relentless focus on founder-led content and storytelling.We dive into:1. The role of founder-led content in driving organic and paid growth and the early impact of making Olivia the face of the brand.2. D.Louise’s growth trajectory and key strategies that drove consistent growth without a "silver bullet" breakthrough.
2025-01-1551 minD2C DiariesHow We Use Reddit to Build Authentic Ads That ConvertIn this episode, we dive into how we're leveraging Reddit to create authentic, high-performing ads that truly resonate with audiences. From mining Reddit threads for real customer insights to crafting ad scripts that speak directly to consumer pain points, we're breaking down the exact strategies we use to turn raw, unfiltered data into creative gold.We explore:1️⃣ Why Reddit is an untapped resource for ad research.2️⃣ How to use Reddit comments to craft believable, relatable messaging.3️⃣ Real-life examples of turning Reddit insights into winning campaigns.4️⃣ Tips for blending authenticity with performance-driven results.
2025-01-0823 minD2C DiariesMastering TikTok Shop in 2025 with the CEO of the #1 UGC Platform, InsenseIn this episode of The D2C Diaries, we’re joined by Danil Saliukov, CEO and co-founder of Incense, the leading UGC creator platform. Danil takes us behind the scenes of the UGC revolution, sharing insider insights on TikTok Shop, the future of AI in content creation, and what it takes to craft winning creator strategies.We dive into:1️⃣ Why the term "UGC" is overused and how it’s evolving for modern brands.2️⃣ The TikTok Shop goldmine: how it’s revolutionising e-commerce by blending affiliates, influencers, and paid media.3️⃣ AI-generated UGC: authentic evolution or ethical disaste...
2025-01-021h 02D2C DiariesPuresport’s 7-Figure Blueprint for Community-Led DTC GrowthIn this episode of The D2C Diaries, we’re joined by Dan Temm, COO of Puresport, to uncover how they’ve built one of the most authentic and powerful fitness communities in the UK - and turned it into a growth engine for their DTC brand.What started as a simple lunchtime run with 4 friends has evolved into flagship run clubs in London, Manchester, and Glasgow, with 100+ community leaders and thousands of runners showing up consistently every week. No process. No strategy. Just authentic community building.We dive deep into:1. Why build...
2024-12-181h 05D2C DiariesBuilding Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social CommerceWhat does it really take to leave a corporate career behind and build a thriving DTC brand with no experience? In this episode, we sit down with Arjun Sofat, founder of Free Soul, to dive into his incredible journey.From learning e-commerce on YouTube to managing his own ad accounts and taking bold bets on TikTok Shop, Arjun shares the highs, lows, and lessons of building a brand that’s reshaping female wellness.Arjun opens up about:1️⃣ Transitioning from banking to entrepreneurship with zero safety net.2️⃣ Why consumer obsession drives every decision at...
2024-12-1151 minD2C DiariesWe Drove 400% Growth for a Brand Using this Creative Strategy ProcessIn this episode, we break down our step-by-step process for crafting high-performing ad creatives that drove a brand to 400% growth! From identifying where your creative sits in the funnel to leveraging proven frameworks and ideating game-changing concepts, we’re sharing the blueprint for ad success.Here’s what we cover:1. Funnel Stages: Tailoring creative to each stage.2. Persona & Angles: Targeting the right audience with impactful messaging.3. Frameworks vs. Swings: Balancing data-driven and bold creative ideas.4. Concept Building: Turning insights into actionable ad concepts.5. Strategic Buckets: Leveraging improvements, competitors, and organic wins.6. Test...
2024-12-0426 minD2C DiariesOur Exact Research Blueprint for Crafting Winning AdsIn this episode of D2C Diaries, Loukas and Olly dive deep into the exact research blueprint that drives our high-performing ad campaigns. If you want to unlock better creative performance and make the most of your existing assets, this is a must-watch.Episode Focus: Our Exact Research Blueprint for Crafting Winning AdsHere’s what we cover:1. Turning Reddit threads and social listening into actionable insights2. How to mine customer reviews and comments for winning hooks3. Breaking down the steps to optimise your creative strategy4. Why ongoing research is the ke...
2024-11-2747 min
Pause. And Rewind...Pause. And Rewind... with Olly Pike | Playful. Fantastical. Brave.“Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.” This quote from the 2009 movie Coraline is one this week’s guest on ‘Pause. And Rewind…’ lives by. And it flows through his work, impact & origin story.Olly Pike (he/him) is an illustrator, presenter, educator & all-round amazing human. He’s the Founder & Creator of Pop’n’Olly, his company committed to LGBT+ edutainment for children, parents, teachers & carers. With the support of a wonderful team, Pop’n’Olly creates videos, books & free resources that are use...
2024-11-271h 08D2C DiariesMatt Kelly’s Vision for Scaling Spacegoods: The £10M to £100M JourneyMatt Kelly, founder of Spacegoods, joins Loukas and Olly for an unfiltered conversation about the “Valley of Death” journey from £10M to £100M. From retail strategies to the challenges of working with VCs, this episode is packed with actionable insights for scaling brands with intention.Episode Focus: The £10M to £100M Journey: Scaling D2C BrandsWe cover: Retail Strategies: Insights into leveraging retail to amplify D2C success VC Funding: The pros, cons, and lessons learned from raising capital and working with investors Building Communit...
2024-11-201h 04D2C DiariesDevelop an 8-Figure Founders Content Strategy in 50 minutesLoukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling brands with authentic stories in just 50 minutes.Episode Focus: Using founder story content to drive brand growthThey cover:➡️ Importance of founders as the face of the brand, boosting trust and authority➡️Organic Content Strategies: Odd Muse founder Aimee Smale➡️ Storytelling techniques, consistent messaging, and founder lifestyle as brand identity➡️ Objection handling in ads and specific found...
2024-11-1350 minD2C DiariesThe Exact Hiring Blueprint to Build an 8-Figure D2C BrandThe founders of Soar Group reveal their exact strategy behind hiring a team of A- players to help you to scale your D2C brand to 7-figures🤯Download our incredible 100+ resource Black Friday packages belowDownload our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guideThey cover:➡️Scaling challenges and hiring 30+ team members in 2024➡️HR and management success at the agency➡️Key hiring mistakes for D2C founders➡️Progression roadmap...
2024-10-0336 minD2C DiariesHow We're Using AI to Transform Performance Creative for D2C BrandsDownload our incredible 100+ resource Black Friday packages below..Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guideAnother solo episode with Olly and Loukas talking all things creative.They cover:- Takeaways from the DTC agency dinner sponsored by Triple Whale- The role of AI in creative optimisation - Obvi case study in using AI in static ads- Answering the question; is it inspiration or stealing...
2024-09-2646 minD2C DiariesThe EXACT Black Friday Strategy that Made The Essence Vault £3M in 2 Days...Download our incredible 100+ resource Black Friday packages below..Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guideThis is the Black Friday / Cyber Monday episode you've been waiting for. In this jam-packed episode, we’re sharing everything we’ve learned from managing 8-figure campaigns across some of the biggest DTC brands across Black Friday. We dive deep into what worked in 2023 and what you need to do to win big this year, so e-commerce brands can w...
2024-09-111h 17D2C DiariesMastering CRO and Landing Pages: Oliver Kenyon's 12 Years of Expert InsightsIn episode 6, we sit down with Oliver Kenyon, also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge exit story and how he's recently scaled his agency.In this episode, we discuss:-The power of AI in optimising landing pages and conversion rates-Why 'ugly' landing pages often outperform the great designs-Best practices for landing pages and conversion optimisation-Oliver’s experience with exiting his ag...
2024-09-0444 minD2C DiariesThe TikTok Shop Strategy That’s Making Us $55k Every Single DayIn this episode, we discuss:- How out_on_a_lim went from 65 followers to over 2 million in less than 2 weeks- Tiktok Shop strategy that's making $55k a day- Steven Barlett and his ASA ban across Huel and Zoe- How to optimise your performance creative by isolating soft metricsKind Penguin Video:https://vm.tiktok.com/ZGecVMvhT/Watch on Youtube:https://www.youtube.com/@d2cdiariesWelcome to D2C Diaries, brought to you by Soar and Hambi...
2024-08-2145 minD2C DiariesHow Laurence Acquired & Operates 7 D2C Brands at Once!?Laurence Booth-Clibborn has acquired 7+ brands and is the MD & Co-Founder @ The Mothership. He is Forbes 30 under 30 and has a pretty crazy story! Topics covered include:- The acquisition of seven brands and key lessons learned from the process- How Laurence successfully secured over £15M in funding for his brand house- Major failures and insights from acquiring and turning brands profitable- Top D2C trends and insights for 2024- Essential tips for hiring and structuring a high-performing D2C teamFollow/ connect with Laurence on LinkedIn: h...
2024-08-1355 minD2C DiariesBrand Growth Hacks: Influencer Seeding, Attention-Grabbing Hooks & Private CommunitiesToday Olly and Loukas go deep on a D2C brand audit, influencer seeding strategies, a mini hook mastermind and how we would start a brand in 2024 with a restricted budget. Our favourite episode yet!Watch on Youtube:https://www.youtube.com/@d2cdiariesWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and cre...
2024-07-3049 minD2C DiariesHe made MILLIONS through D2C before losing it all.. But bounced back!?Today we're joined by Simon John Philips who arguably has one of the craziest stories we've ever heard in the world of e-commerce.. From making millions from his D2C brand, to losing everything, to getting in trouble with law, to building a global 3PL and marketing agency.. There's not much he hasn't done. Buckle up. This one's juicy. Welcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re h...
2024-07-2355 minD2C DiariesHow To Scale Your Brand To 8-Figures: Chapter 1We’re thrilled to announce the launch of our new podcast, D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Watch on Youtube: https://www.youtube.com/@d2cdiaries
2024-07-0948 minD2C DiariesHow To Scale Your D2C Brand To 8-Figures: Chapter 1 We’re thrilled to announce the launch of our new podcast, D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀 Watch us on Youtube: https://shorturl.at/cPP98
2024-07-0948 min
Agency GiantsHow This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3Send a textThe Agency Giants Podcast - Episode 3 (Olly Hudson)__________________________________________This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!Olly is the founder of:• Soar With Us: A powerhouse performance marketing agency• For You Advertising: A specialized TikTok-focused agencyWhether you're just starting out or looking to take your agency to the next level, Olly's story is packed with...
2024-07-0652 min
Agency GiantsHow This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3Send us a Text Message.The Agency Podcast - Episode 3 (Olly Hudson)__________________________________________This week on The Agency Podcast, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!Olly is the founder of:• Soar With Us: A powerhouse performance marketing agency• For You Advertising: A specialized TikTok-focused agencyWhether you're just starting out or looking to take your agency to the next level, Olly's story is p...
2024-07-0557 min
The Story Club#29 Olly Hudson - E-Commerce, Team Building & The Future Of ShoppingMeet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures.
In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology.
'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.'
00:00 - Introduction to Olly Hudson and his journey into D2C
05:34 - The early days of Dropshipping and finding the right product
2024-03-1346 min
Erudite2x Agency Founder & eCom Group CMO at Age 26 | Olly Hudson - #19Olly Hudson is the founder of Soar With Us & For You Advertising, as well as being the CMO of JAQ Group, one of the UK's fastest-growing eCommerce brand groups.
Olly is someone I highly vouch for, and I have learned a huge amount from being friends with him when it comes to growing eCommerce brands and growing my own business.
In this episode we discuss:
- Olly's beginnings in eCommerce
- Co-Founder vs Solo Founder Setup- Becoming CMO at one of the UK's fastest growing eCommerce groups
- Evolution in eCommerce and Olly's predictions for 2024- TikTok ads' effect...
2024-02-2851 min
The Company Road PodcastE24 Faye Lawrence - The untoxicated path: Altering the course of drinking cultureSend us a text"So I just thought, no. I don't accept the narrative around sobriety. I don't accept that drinkers are boring. I don't accept that people can't have fun without alcohol. I just don't accept any of these things."Faye LawrenceIn this episode, you’ll hear about:Faye’s journey to sobriety: Faye details her personal story from heavy-drinker to alcohol-free, including the barriers she faced, her turning point and the differences in her life since sobriety.Workplace drinking culture and brea...
2023-12-2651 min
The Company Road PodcastE14 Olly Lynch - Breaking the Stigma: Overcoming Addiction in the Professional SphereSend us a text"Recovery is a program of action. It's about action. It's not about thinking your way out of a problem or wishing yourself better. It's about doing stuff.”Olly LynchIn this episode, you’ll hear about:Olly’s personal journey with addiction: How he found himself at a career high yet in deep alcohol and drug addiction & the personal and professional impacts that came with it.Finding your space in new roles: The challenge of joining a new organisation and how to establish yourself as a powerful and valuab...
2023-10-171h 00
For the Love of MarketingS2 E14: Olly Hudson - Mastering TikTok
Welcome to the ultimate TikTok masterclass! 🎉 In this captivating podcast episode, join me and renowned TikTok expert Olly Hudson as we unravel the secrets to skyrocketing your presence on the world's hottest social media platform. 🚀
From decoding viral trends to optimizing your content strategy, we leave no stone unturned in our quest to help you master TikTok like a pro. 🎯🔥
2023-08-0723 minFor the Love of MarketingS2 E8: Olly Hudson - Mastering TikTok MarketingIn this episode of the "For The Love of Marketing" podcast, I chat with Olly Hudson, a TikTok specialist who helps small businesses get the most out of TikTok.
Olly shares with us his insights on how to develop and execute a successful TikTok marketing strategy, and explains the different steps that need to be taken to reach a successful outcome.
If you're interested in learning more about how to develop and execute a successful TikTok marketing strategy, then make sure to listen to this episode! Olly is an inspiring marketer who will share with...
2023-03-1023 min
The DTC Deep DiveEp 21 - Skyrocket Your Brand on TikTok - Olly HudsonWelcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok. We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best.
Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this.
Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas.
On Paid versus Organic content on TikTok.
Which brand types are t...
2022-10-0527 min
Adspend with Ash Melwani and Rabah RahilEP 024 - Your Profitable TikTok Ads Playbook (feat. Olly Hudson)$2 million per MONTH. That's how much TikTok ad spend Olly Hudson and his agency For Your Advertising manage per month.
Dude knows what he's doing. And today he's revealing the playbook. So if you're struggling to crack TikTok ads... listen to this all the way through. Maybe even multiple times.
Oh. And before we forget...
Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/tri...
2022-09-1255 min
Whale Informed by Triple WhaleEP 028 - Olly Hudson Reveals How To Grow Your Ecom Business With TikTok Ads In 2022Olly is spending upwards of $2M per month on TikTok ads for his clients, and today Rabah sits down with him for a crash course. If you're still on the fence about TikTok ads, or just want to scale them more effectively... this is a must listen.
Follow Olly on Twitter: https://twitter.com/oliverwhudson
Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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2022-05-0554 min
Unwind Podcast: With Loukas#3 | Building two MILLION £££ companies at 24 with Joe Marston, Olly Hudson & Liam DeanToday we are met by co-directors of Soar With Us and my new business partners Joe Marston, Olly Hudson & Liam Dean. We discuss all things ecom, company culture, scaling, and how to effectively network.Unwind is a completely transparent podcast with guest experts from every sector of the business world. Business is fast, let's slow down and reflect.↓Check out our socials below↓https://instagram/unwindpod?igshid=YmMyMTA2M2Yhttps://instagram/loukashambi?igshid=YmMyMTA2M2Y
2022-05-041h 14
creativeBTSOlly Hudson on how businesses can better utilize TikTokOlly Hudson is the founder of Soar With Us, one of the UK's leading TikTok growth agencies with over $1.2M in advertising spend on TikTok per month. Brian and Olly discuss what makes TikTok a powerful channel for businesses, what organic videos perform well for businesses, and his strategies to effectively advertise on TikTok.
2022-03-2834 min
On brand with ....Olly & Joe, Soar With Us.Every day is a school day as they say, and I've learnt so much from my guests this week, Olly Hudson & Joe Marston. As you will hear, wise heads on young shoulders! Founders of Digital Marketing Agency, Soar With Us, they tell their story and share some of the lessons they've learnt along the way. Oh and some tips on TikTok thrown in.To find out more about their work: SOAR WITH USSoar on InstagramOlly on LinkedInOlly on TwitterJoe on LInkedIn...
2022-01-251h 07
Goals Aloud PodcastThe Euro 2020... or Euro 2021... previewAnthony Kendrick and Richard Hudson preview the upcoming Euros.
We look at England's chances, debating what system they should play and whether Gareth Southgate has made the correct calls with the squad. In England's group is Scotland, and Wales have also made it to the tournament so we look at whether they can get to the knockout stages.
We also look at who we think can go all the way in the tournament, including a discussion on the Group of Death and potential top goalscorers.
Join our EUROS Fantasy League
https://gaming...
2021-06-1041 minGoals Aloud PodcastPremier League Team of the Season - with a twist!Anthony Kendrick and Richard Hudson discuss our Premier League teams of the season. Under our rules, we only allow one player per side in the XI. Does Foden or Ruben Dias make our team? Which Chelsea player merits being in the TOTS the most?
We both start off by agreeing on the goalkeeper and right back, but by midfield there are huge differences between our selections.
Let us know your thoughts on our Goals Aloud Podcast social media channels!
Thanks for listening!
2021-06-1028 minGoals Aloud PodcastThe Managerial Merry-Go-Round - Conte, Sarri, Pochettino, Nuno Santo, Ancelotti, Howe et al. + Sancho to Utd discussionAnthony Kendrick and Richard Hudson discuss the managerial vacancies in the Premier League. With Crystal Palace, Everton and Tottenham all in need of new managers, we look at some of the possibilities of who may join. Nuno Santo left Wolves by mutual consent so is well in the mix.
During the podcast news broke that Manchester United had a mega offer rejected for Jadon Sancho so we also discuss that, and what positions United should prioritise in their quest for the Premier League title.
Thanks for listening!
2021-06-1025 minGoals Aloud PodcastThe England Euros SquadAnthony Kendrick, Shane Lees and Richard Hudson all give their thoughts on who should make the England squad for the delayed Euro 2020 tournament.
With an extended 26 man squad, plus the option to call up additional goalkeepers if necessary, it adds more options for the squad. We look at the competitive right back and attacking midfield places, and also the arguably weaker central midfield spots.
Thanks for listening!
2021-05-181h 03Goals Aloud PodcastThe Football PyramidWe discuss the final day of the football league, with Derby dramatically surviving but their off-field issues looking far from over. We also look at Sunderland's chances on the playoffs with fan Andy Clark. Plus Richard Hudson discusses his local club Macclesfield Town, who are reborn as a phoenix club.
Thanks for listening!
2021-05-1826 minGoals Aloud PodcastEnglish dominance is imminentAnthony Kendrick is joining by Richard Hudson and debutant Andy Clark for the Goals Aloud Podcast.
We discuss two English clubs making the Champions League final, and whether this could be the norm over the next few years with the other big clubs in Europe struggling.
We also look at the latest stories around the Premier League, with the top 4 race seemingly now settled, thanks to Manchester United resting their whole team against Leicester City.
Thanks for listening!
2021-05-1225 minGoals Aloud PodcastFarewell Jose and the BladesAnthony Kendrick, Richard Hudson and Paul Hampton discuss the latest goings on in the Premier League.
Jose Mourinho being sacked as Tottenham boss dominates the show, with the timing most interesting just before the Carabao Cup final. We discuss what's next for Spurs and for Jose Mourinho.
We also look at some of the big stories across the Premier League, whether West Brom can build on their recent victories to get out of the relegation zone and take a look back at Sheffield United's time in the league.
Thanks for listening!
2021-04-1929 minGoals Aloud PodcastThe European Super LeagueAnthony Kendrick, Richard Hudson, Paul Hampton and Shane Lees discuss the formation of the Euro Super League in our most explosive episode yet.
We leave no stone unturned as we investigate the financials, player contracts, the effect on the Premier League and EFL, as we discuss all of the implications in detail.
Can we find a single positive with this league?
Thanks for listening!
2021-04-1944 minGoals Aloud PodcastThe Bumper Season ReviewAnthony Kendrick is joined by Shane Lees, Richard Hudson and Nick Davie for the final episode of the season.
We discuss all the action from the Premier League, including Eddie Howe leaving relegated Bournemouth, Arsenal winning the FA Cup and De Bruyne winning player of the season.
Thanks for listening!
2020-08-1059 minGoals Aloud PodcastVAR, Handballs and SubstitutionsThis week's episode of the Goals Aloud Podcast is presented by Anthony Kendrick with Richard Hudson and Nick Davie.
We discuss some of the rules under review this summer. The handball rule has been controversial throughout the season with Lucas Moura the most recent victim of the rule. We also look at the wisdom of the five substitutes continuing.
Has VAR improved football? Should we be sticking to using it or can its implementation by improved?
Thanks for listening!
2020-07-1738 minGoals Aloud PodcastQuiz - Who Am I?Anthony Kendrick is joined by Nick Davie and Richard Hudson who compete in three round of our quiz episode.
After two rounds of Son Of The Pitch regarding player values and Euro 2020, we move on to a new 'Who Am I' round.
Can you name the players quicker than Nick and Richard?
Thanks for listening!
2020-06-2622 min
A Gay and A NonGayLGBTQ+ inclusive education with Olly PikeWe chat LGBTQ+ inclusive education with amazing Children's Author/Illustrator and YouTuber, Olly Pike. This episode contains mild themes of bullying and suicide.Donate one of Olly's inclusive books to your school this Christmas, click here.Join us for our 2020 'Bumming Tour'! 'Bum' someone you love this Christmas by surprising a friend with tickets to one of our shows, tap here for more info :).Get bonus content on Patreon, with our super exclusive fan feed Learn more about your ad choices. Visit megaphone...
2019-12-0623 min