Shows
The Orita PodcastAI-Driven Retention: The Next Era of Lifecycle MarketingIn this episode of The Orita Podcast, Aaron Schwartz sits down with Omar Lovert (Polaris Growth; Klaviyo Legend, Co-host, Klaviyo Geeks) and Bogdan Mihalache (Founder, Email Kong; Co-host, Klaviyo Geeks) for a masterclass on email, retention, and the art of sending more without losing your soul.Together, they unpack:• Flow timing myths, why “wait 24 hours” is bad advice and how to capture intent while it’s hot• Segmentation traps, the engagement segments that quietly kill 75 % of your list (and your LTV)• Deliverability 101, how to get out of spam, live happily in Promotions, and stay in the inbox• AI vs. Operators, whe...
2025-10-2955 min
No Hacks: Optimising the Web for AI Agents[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar LovertWhat separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building hu...
2025-05-2940 min
No Hacks: Optimising the Web for AI AgentsEmail is Not A Checkbox with Omar LovertWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions. In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing wh...
2024-05-0933 min