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jawbreaker.ioAI in Advertising: Empowering Creativity, Not Replacing ItWell folks, let’s clear the air: despite all the hype and nifty demos, OpenAI’s latest update to ChatGPT—now capable of generating images via GPT-4o—isn’t about to topple Madison Avenue. Yes, creatives are experimenting with turning simple prompts into ads, like that now-infamous AI-generated McDonald’s scene. But industry leaders are pumping the brakes on the panic. Instead of replacing creatives, the update is seen as a turbo-charged brainstorming partner, helping ad teams prototype faster, test ideas, and enhance their toolbox—not replace it. “It’s certainly good enough for a strategist or a business leader to...2025-03-2802 min
The Immortal Life of AgenciesMajority's Founder & CEO: From phoney to fearless: building an agency ‘for the culture’ - Omid FarhangThis episode features Omid Farhang, co-founder and CEO of Majority - Adweek's newly crowned Multicultural Agency of the Year. This is a fascinating insight into how one man very consciously transitioned from insecurity to market leadership. From starting a podcast that became his personal 'business school curriculum', to purposefully connecting with the CMOs he most admired, Omid shares how Majority has redefined ‘multicultural’ from marginal to mainstream. As he puts it, "Beyoncé doesn’t make a different album for black people and white people. Why do agencies?"He also describes why it’s so important to dismant...2025-01-1438 min
The GaryVee Audio ExperienceBe Kind In Tough SituationsToday's episode is a podcast interview I did with Omid Farhang, the host of the Talking to Ourselves Podcast and founder + CEO of Majority, a creative agency in partnership with Shaquille O'Neal. We talk about the importance of empathy in leadership and discuss our relationships with creativity in advertising. We also talk about the many different topics such as the importance of kindness to win in business and life. Hope you enjoy!
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Talking to OurselvesFinal Episode: Talking to MyselfAfter 6 years, 73 episodes and nearly 150 hours of interviews with some of the best marketing minds to ever do it, it's time to say thank you and goodbye. What a privilege. What a trip. Until we talk again, peace. 2024-02-2217 minTalking to OurselvesGreg Hahn hosts Steve StouteGUEST HOST: Greg Hahn, Co-founder and Chief Creative Officer of Mischief. In 2022, less than two years into its existence, Mischief was named Agency of the Year by AdAge, Agency of the Year by Campaign US, and the second most innovative agency by Fast Company. In 2023, Adweek named Mischief US Agency of the Year. GUEST: Steve Stoute, Founder and CEO of Translation, the highly awarded creative agency that’s been connecting the world’s most famous brands to culture through sports and entertainment for nearly two decades. Prior to founding Translation in 2004, Steve was an exec at Sony Music...2023-10-3158 minTalking to OurselvesPaul Caiozzo hosts David KolbuszGUEST HOST: Paul Caiozzo, Founder of Supernatural, a 2023 AdAge Small Agency of the Year. His work has been parodied multiple times on Saturday Night Live, praised by Al Gore, debated on CNN, and displayed in The Smithsonian. Formerly ECD at Goodby Silverstein New York. CP+B alum.GUEST: David Kolbusz, Chief Creative Officer at Orchard. Before that, CCO at Droga5 London. Before that, ECD at Wieden+Kennedy. David Droga called him "one of the world’s best creative leaders.” His clients have included Coca Cola, Amazon, Facebook, Axe, and The Gap. His Ocean Spray "Wiggle" spot...2023-10-201h 13Talking to OurselvesPaul Caiozzo hosts David KolbuszGUEST HOST: Paul Caiozzo, Founder of Supernatural, a 2023 AdAge Small Agency of the Year. His work has been parodied multiple times on Saturday Night Live, praised by Al Gore, debated on CNN, and displayed in The Smithsonian. Formerly ECD at Goodby Silverstein New York. CP+B alum.GUEST: David Kolbusz, Chief Creative Officer at Orchard. Before that, CCO at Droga5 London. Before that, ECD at Wieden+Kennedy. David Droga called him "one of the world’s best creative leaders.” His clients have included Coca Cola, Amazon, Facebook, Axe, and The Gap. His Ocean Spray "Wiggle" spot...2023-10-191h 13
SCREAMING CREATIVITYScreaming Creativity with Omid FarhangWPP’s Rob Reilly is joined by Omid Farhang, CEO and Founder of Majority, to discuss how he started his own agency, what it took to convince Shaquille O’Neal to become an investor in Majority, Omid’s passion for pop culture, the importance of authentic positivity and who his creative hero is.
2023-10-0324 minTalking to OurselvesMark GrossMark Gross is co-founder and CCO at Highdive. Since its inception in 2016, Highdive has quickly become one of the great indie agencies in the U.S. They were Adweek’s 2020 Breakthrough Agency of the Year, among Fast Company’s 2021 Most Innovative Agencies, and a 2023 AdAge A-List standout. Highdive is the agency behind some of your favorite Super Bowl ads: Anna Kendrick and Barbie for Rocket Mortgage, Seth Rogan and Paul Rudd for Lays, and Bill Murray reprising Groundhog’s Day for Jeep. Prior to starting Highdive, Mark spent 23 years at DDB Chicago, where he created a slew o...2023-09-261h 14Talking to OurselvesAnselmo Ramos hosts Colleen DeCourcyGUEST HOST: Anselmo Ramos, Co-Founder and Creative Chairman of GUT. Founded just four years ago, Gut has been an Ad Age A-List Agency 4 years in a row. The agency’s string of successes culminated at this year’s Cannes, where GUT won 35 Lions, becoming the #1 Independent Network of the Year, Latin America Network of the Year, and GUT Buenos Aires became both Independent Agency of the Year and Global Agency of the Year.GUEST: Colleen DeCourcy, Chief Creative Officer of Snap as of 2022. Previously, Chief Creative Officer and Co-President of Wieden+Kennedy. Under Colleen’s leadership, Wieden+Kennedy...2023-08-231h 03Talking to OurselvesOmid hosts Tim NuddTim Nudd is Creativity editor at Ad Age, where he covers creativity in business, particularly the advertising space. Tim has spent his career spotlighting and elevating the work that moves our industry forward, making him one of the most influential marketing reporters of this century. After graduating from Washington University in St. Louis, Tim joined Adweek in 1997 (initially as a copy editor), started writing for the magazine in 1999, and launched the AdFreak blog in 2004. He then left to pursue a freelance career, notably as a writer for People magazine and other Time Inc. titles, before returning to Adweek full...2023-06-191h 03
The GaryVee Audio ExperienceDisrupting the Ad World | A Candid Conversation with Omid FarhangOn today's episode of The GaryVee Audio Experience, Gary has an engaging conversation with advertising maven, Omid Farhang, founder + CEO of Majority, a creative agency in partnership with Shaquille O'Neal. They explore the intricacies of the advertising industry, client expectations, and the unique challenges of business leadership. With his extensive advertising background, Farhang provides fresh insights on creativity and diversity in advertising. Don't miss this eye-opening dialogue that redefines advertising and business norms.2023-05-2449 minTalking to OurselvesTiffany Rolfe hosts Bob GreenbergGUEST HOST: Tiffany Rolfe, Chair and Global Chief Creative Officer at R/GA. She was a huge reason why CP+B won Agency of the Decade in 2010. Today leading R/GA, Tiff is among the most powerful women, award-winning creatives, and overall best humans in all of advertising. GUEST: Bob Greenberg, Founder and Executive Chairman at R/GA. Bob is a legendary pioneer of our industry spanning over 4 decades. He never stops evolving R/GA, first from a world-class movie title shop, to a digital studio, to the best digital agency, and now to a co...2023-05-2258 minTalking to OurselvesOmid interviews Gary VeeGary Vaynerchuk is an entrepreneur, author, speaker, and unstoppable internet personality. Gary is the CEO of VaynerMedia, one of the most influential and award winning agencies of the past decade. He’s an early investor in some of the most powerful brands of our time. 2023-05-0152 minTalking to OurselvesJae Goodman hosts Janet ChampGUEST HOST: Jae Goodman, former Chief Creative Officer and Co-Head of CAA Marketing, which he spun out to become Observatory in 2018 and subsequently sold to Stagwell before stepping away last year. In his combined 16 years at CAA and Observatory, Jae racked up 4 Cannes Grand Prix in four different categories including the first-ever Entertainment Lion, 4 Emmys, the first and second-ever brand films accepted to Sundance, and he was the driving force in the creation of Nike’s new Film and TV studio, Waffle Iron Entertainment. But before all that, Jae cut his teeth at Wieden+Kennedy in the 90s, where he...2023-03-281h 35Talking to OurselvesJaime Robinson hosts Shannon WashingtonGUEST HOST: Jaime Robinson, Co-Founder and Chief Creative Officer at JOAN, named 2020 Independent Agency of the Year by Campaign. Jaime has been awarded at every major advertising show, including 3 Grand Prix at Cannes. She’s also an Emmy winner, and one of Fast Company's 100 Most Creative People in Business. GUEST: Shannon Washington, Chief Creative Officer at R/GA. Making her the first-ever Black female Chief Creative Officer in the history of holding companies! Her path to R/GA includes stops at Grey, Droga5 and Deutsch. Board Member at The Marcus Graham Project. She is a mak...2023-03-101h 08
Full Disclosure with Roben FarzadICYMIIn case you missed it, a rewind back to recent interviews, including new-generation ad exec Omid Farhang; acquisitive chef Mike Lindsey; CNBC media correspondent Alex Sherman and the exclusive Underground Kitchen's pivot to feeding the food-insecure.2023-03-0751 minTalking to OurselvesRyan Kutscher hosts Aaron StarkmanGUEST HOST: Ryan Kutscher, award-winning writer, creative director, and founder of the independent agency Circus Maximus, winner of multiple Ad Age Small Agency of the Year honors. Former ECD at CP+B, former CCO at JWT. GUEST: Aaron Starkman, Global Chief Creative Officer at Canada-based agency Rethink. Campaign Magazine named him Global Creative Leader of the Year. Rethink won 2022 Global Independent Agency of the year by Campaign and Clios. Winner of Ad Age’s # 1 ad in the world. Adweek Creative 100. Former CCO at CP+B Toronto. 2023-02-201h 06
Full Disclosure with Roben FarzadFree AgencyOmid Farhang on starting Majority, the award-winning Atlanta creative agency that markets diversity as "the ultimate competitive advantage." His co-founder is NBA Hall of Famer Shaquille O'Neal.2023-02-0649 minTalking to OurselvesChris Beresford-Hill hosts Jeff GoodbyGUEST HOST: Chris Beresford-Hill, NA President and Chief Creative Officer at Ogilvy. Chris has been on the Adweek CREATIVE 100, Business Insider’s Most Creative People in Advertising, and the AdAge 40 Under 40. GUEST: Jeff Goodby, co-founder and co-chair of Goodby, Silverstein & Partners. Since its inception in early 80s, Goodby has won Agency of the Year multiple times by multiple publications. The Museum of Modern Art has placed several of their ads into permanent rotation, including “got milk?” and the Budweiser Lizards. In 2006, Jeff was inducted into the Advertising Hall of Fame. In 2010, Adweek named Jeff and partner...2023-01-261h 02Talking to OurselvesPancho CassisPancho Cassis is Partner and Global Chief Creative Officer at David. Winner of 112 Cannes lions, 4 Grand Prix, 1 Titanium, a Black Pencil at D&AD, and a pile more awards too long to list. Under Pancho’s leadership, David has been named Agency of the Year by Ad Age, Clio, One Show and D@AD. These recognitions are the result of consistently outstanding creative, anchored by Burger King’s Moldy Whopper campaign, one of the bravest and most iconic campaigns of all time. 2022-12-081h 16Talking to OurselvesSimon CookSimon Cook is the CEO of Cannes Lions. Since joining Cannes Lions a decade and a half ago, Simon has served in almost every role within the organization, including Director of Awards, VP Creative Excellence and Managing Director. He is a powerful advocate for the marketing industry, and the gatekeeper of its most coveted award. 2022-08-251h 08Talking to OurselvesGreg Hahn returns!Greg Hahn is Co-founder and Chief Creative Officer of Mischief@No Fixed Address. Prior to Mischief, Greg was CCO of BBDO New York for nearly 15 years, where he became one of the most awarded creatives in the world (Cannes Grand Prix, Emmys, all that), and helped BBDO become one of the most awarded companies in the world. Yet in Spring of 2020, Greg headlined a wave of high profile layoffs at BBDO in reaction to pandemic fears.Just two short months later, Greg co-founded Mischief. Just two short years later, Mischief was named Agency of the Year b...2022-07-081h 17
The A-List PodcastA - List 5012 Micöl RankinSPONSORED BY ADHOUSE ADVERTISING SCHOOL. AD CLASSES TAUGHT BY WORKING AD PROS ON ZOOM. ADHOUSENYC.COM
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Hello and welcome to The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. This episode is a conversation between host Tom Christmann and Micöl Rankin, ACD and very first creative hire at Majority, an agency co-founded by Shaquille O'Neill, Omid Farhang, Asmirh Davis and Jorge Hernandez.
Micöl is the creator of #YouAreDopeShow on LinkedIN. He's also been named an Adweek Top Creative 100. And his "Vax That Thing Up" for the BLK dating ap...2022-07-051h 01Talking to OurselvesDevika BulchandaniDevika Bulchandani is Global President of Ogilvy, making her the first ever woman of color to run a global agency network. In 2022, Ogilvy won Global Network of the Year at Cannes. Prior to joining Ogilvy in 2021, Dev had a storied 26-year career at McCann, most recently as President of McCann North America. She led Mastercard’s Priceless campaign. In 2017, she helped bring to life the iconic Fearless Girl, making Mccann one of the most awarded agencies in the world. In 2019 she was recognized by Campaign Magazine as U.S. Advertising Agency Head of the Year. Dev is also a fo...2022-06-281h 02
TaglineOmid Farhang, Pum Lefebure, Walter Geer, Gerry GrafWe're doing something a little different on Tagline this week. Instead of speaking with people about the ads they've made, we're asking them about the ads they love. We have stories from four top creatives today—Omid Farhang, Pum Lefebure, Walter Geer and Gerry Graf—about advertising that deeply influenced them. We hear about old ads, new ads, even some ads that made them want to work in advertising in the first place.2022-06-2025 minTalking to OurselvesAlex LopezAlex Lopez is President & Global Creative Chairman at McCann Worldgroup. Before that, he spent 23 years at Nike, where he became one of the most accomplished and awarded brand marketers of our generation. Pick any of your favorite Nike campaigns of the past two decades, and chances are you’ll find Alex’s fingerprints. Including on the now legendary Dream Crazy campaign starring Colin Kaepernick. Alex also led efforts to launch new sport categories like Nike Skateboarding, the brand’s launch into Digital Sport via the Fuel Band, and most recently Nike’s foray into long-form content with Waffle Iron Entertai...2022-05-061h 06Talking to OurselvesMike Cessario, founder of Liquid DeathMike Cessario is the founder and CEO of Liquid Death, the fastest growing nonalcoholic beverage brand EVER. Mike is hacking the bottled water market, inspired by heavy metal and punk rock culture, and a motto to "murder your thirst." Using 100% recyclable aluminum packaging and zero plastic, Mike’s evil mission is to make health and sustainability fun and disruptive. Since the inception of his brand in 2018, Mike has raised $125 million in funding. Liquid Death products are currently sold in over 29,000 retail locations nationwide, including Whole Foods, 7-Eleven andTarget. From its branding to its marketing, the food and beverage category ha...2022-03-091h 19Talking to OurselvesMelissa ProctorMelissa Proctor is Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and author of “Ball Girl to CMO.“ She was the subject of a 2021 ESPN profile titled: "The revolutionary path of Hawks CMO Melissa Proctor." She is a brand leader recognized for her creativity, work ethic, and empathy. As CMO of an NBA franchise, Melissa's responsibilities include: day-to-day marketing, team branding, advertising and promotions, managing the internal video production and creative agency Hawks studio, fan experience and game-day production, community outreach and more. Melissa started her career with Turner Broadcasting, serving in senior brand...2022-02-1656 minTalking to OurselvesRicardo ViramontesRicardo Viramontes is Chief Creative Officer at The Springhill Company, the brand and content studio founded by Lebron James and Maverick Carter in 2020. Ricardo’s 20-year path to his current role includes stops at BSSP, Wieden + Kennedy, CAA, B-Reel, Apple and Lyft. His work has earned him awards and accolades at every major advertising show including Cannes, where he won the Film Grand Prix and the first Branded Entertainment Grand Prix. In 2021 Ricardo was named to the Adweek Creative 100.2022-01-201h 21Talking to OurselvesPatrick Milling SmithPatrick Milling Smith is co-founder and CEO of renowned production company SMUGGLER, named AdAge’s 2020 and shots’ 2021 Production Company of The Year. Alongside his partner Brian Carmody, Patrick has produced some of the most iconic campaigns of the past two decades and racked up every award known to man. Their roster of directors includes Kathryn Bigelow, Barry Jenkins and Jonah Hill. Additionally, SMUGGLER has produced internationally acclaimed Broadway plays. Their credits include the eight-time Tony Award-winning musical, Once. Macbeth starring Daniel Craig, returning to Broadway this coming spring. And Skittles Commercial: The Broadway Musical, starring Michael C. Hall...2021-12-1559 minTalking to OurselvesMo SaidMo Said is Founder and Chief Creative at Mojo Supermarket. In just the last two years, Mojo Supermarket has quickly gained notoriety by making headline-worthy campaigns for the likes of Adidas, Netflix, Truth, Savage X Fenty and Match.com. Mo has been named to the Forbes Under 30 list, Most Creative People in Business list and Adweek Creative 100. Mojo Supermarket was named AdAge A-List Agency To Watch in 2020, then Standout agency in 2021. Before Mojo Supermarket, Mo worked as a Creative at Droga5 and BBDO New York. 2021-09-021h 14Talking to OurselvesStephanie Nadi OlsonStephanie Nadi Olson is the founder of We Are Rosie, an ever-expanding community of independent marketing experts, available on-demand to complement, backfill, or accelerate in-house team capabilities on both the brand and agency sides. Stephanie founded We are Rosie in Atlanta in 2018. She was named AdAge Visionary of the Year 2020. She was recognized by Adweek in the 2020 Creative 100. She was named World Changing Woman 2020 by Conscious Company. She was awarded Entrepreneur of the Year in 2019 by the Stevie Awards. And most recently, Adweek named her among the 35 Trailblazing Women redefining the future of media, marketing and tech.2021-07-161h 01Talking to OurselvesShaquille O'NealNBA Champion. Hall of Famer. Backboard shatterer. Glass ceiling shatterer. Broadcaster. Entrepreneur. DJ. Spokesman. Rapper. Philanthropist. Ph.D. Wrestler. Other stuff.2021-06-0445 min
Talking to OurselvesRyan Reynolds + George DeweyRyan Reynolds and George Dewey are the co-founders of Maximum Effort, the subversive marketing company racking up viral hits, lighting up pop culture, and disrupting the industry. Ryan Reynolds is best known for co-writing, producing and starring in the Deadpool franchise. He is the owner of Mint Mobile, as well as Aviation Gin, which was acquired last year by Diageo for $660 million dollars. George Dewey spent 16 years at McCann, working up the ranks from intern to ECD. After stints at SpaceX, 20th Century Fox and Annapurna Pictures, George joined Ryan in 2018 as President of Maximum Effort.2021-03-091h 00
Talking to OurselvesGuy ShelmerdineGuy Shelmerdine is one of the most respected commercial directors of the past two decades, known for his inspiring focus on craft, performance, characters and concept with a comedic through line. He joined the production company SMUGGLER in 2003 shortly after winning Best New Director at Cannes. He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Snickers, Volkswagen, Weetabix, and Barclays Bank. He’s a rare talent to find equal levels of success in the US and European markets. Recent notable work includes his campaign for UberEats featuring Patrick Stewart and Ma...2021-01-251h 10
Talking to OurselvesGuy ShelmerdineGuy Shelmerdine is one of the most respected commercial directors of the past two decades, known for his inspiring focus on craft, performance, characters and concept with a comedic through line. He joined the production company SMUGGLER in 2003 shortly after winning Best New Director at Cannes.
He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Snickers, Volkswagen, Weetabix, and Barclays Bank. He’s a rare talent to find equal levels of success in the US and European markets.
Recent notable work includes his campaign for UberEats featuring Patrick Stewart an...2021-01-221h 10Talking to OurselvesLuke SullivanLuke Sullivan is a professor of advertising at Savannah College of Art and Design (SCAD). He is the author of "Hey Whipple Squeeze This: The Classic Guide to Creating Great Ads," considered one of the most iconic and valuable resources ever written on how to succeed in the ad industry.Luke’s award winning career in the agency world spanned over 30 years, including stops at elite shops like Fallon and The Martin Agency. Today in addition to his work at SCAD, he is a public speaker who has presented talks around the world on building platforms not just campaigns, le...2020-12-221h 01
Talking to OurselvesCharisse HughesCharisse Hughes is SVP & Global CMO of Kellogg's. She has spent her career at some of the most iconic global companies, including Sara Lee, Avon, and Estee Lauder, where she served as Senior Vice President of Global Marketing. Prior to joining Kellogg's, she was CMO at Pandora, the world’s largest jewelry brand. Charisse is a graduate of Howard University and Northwestern's Kellogg School of Management.2020-11-2556 min
Talking to OurselvesRoger CampRoger Camp is co-founder and Chief Creative Officer of Camp+King, the agency he created in 2011 with partner Jamie King that combines brand storytelling with expertise in digital, social and content development, built on a simple philosophy to make brands quote Conversationworthy. Over the past decade, Camp+King has won the Ad Age Small Agency of the Year Award four times. They were selected as one of Outside Magazine’s "Best Places to Work in America" in 2018. In Fall of 2020, Camp+King was acquired by Havas.Roger has had a storied career. In 1996, he joined Cliff Freeman as an...2020-11-041h 00
Talking to OurselvesOmar JohnsonOmar Johnson served as CMO of Beats by Dre, VP Marketing at Apple, and account lead at Nike. Today he is the founder of Opus United, which most recently launched the content series "We The People" to fight for social change.Famously as CMO of Beats, Omar helped grow a $20 million company into a $1.6 billion dollar category leader, becoming the #1 premium headphone in 21 countries.In 2013, Adweek named Omar a “Brand Genius.” In 2016, Business Insider named him one of the “Most Innovative CMOs” for social media branding efforts including the “Straight Outta Somewhere” campaign, which reached over a billion people world...2020-09-231h 19
Talking to OurselvesKristen CavalloKristen Cavallo is CEO of The Martin Agency. She is the first female CEO in the company’s 56 year history. She was named AdAge’s 2019 Executive Of The Year.Kristen spent over a decade at The Martin Agency in various strategy roles beginning in the late 90s, where she had a front row seat for some of the industry’s most iconic campaigns for Geico. In 2014 she moved to Mullen Lowe, where she held positions as President, Chief Growth and Strategy Officer. During her tenure, Mullen was named to the AdAge A-List four times, as well as Cre...2020-08-311h 09
Talking to OurselvesPaul HunterPaul Hunter is a legendary music video director, commercial director, screenwriter, and Co-Founder of the acclaimed production company PRETTYBIRD.Spanning over two decades, Paul has directed over 100 music videos, helping to define and redefine the genre. Some of his greatest works include The Notorious B.I.G.’s “Hypnotize” (MTV Best Rap Video), D’Angelo’s “How Does It Feel?" (MTV Best R&B Video) and Christina Aguilera’s “Lady Marmalade” (Video of the Year). He’s also done videos for Michael Jackson, Stevie Wonder, Beyonce, Whitney Houston, Dr. Dre, TLC, Madonna, U2, Justin Timberlake, Will Smith, Gwen Stefani, Marilyn Manson, Lenn...2020-08-111h 12Talking to OurselvesJimmy SmithJimmy Smith is the Chairman and Chief Creative Officer of Amusement Park, the branded content, marketing, and entertainment agency he founded in 2011. Over a nearly four decade career starting in 1985 at Burrell Communications, Jimmy has worked alongside legends like Dan Wieden, David Lubars and Lee Clow.During his time at Wieden, his creations for Nike include "Book of Dimes" starring Lebron James and Bernie Mac; the hip-hop basketball classic, "Nike Freestyle"; and the transformation of Vince Carter into “Dr. Funk.” He also wrote a documentary entitled "Battlegrounds" for Nike, which went on to be the highest rated show in t...2020-07-211h 20Talking to OurselvesAnselmo RamosAnselmo Ramos is Co-Founder and Chief Creative Officer of GUT, the independent agency he built in 2018, with offices in Miami, São Paulo, and Buenos Aires.Over his career, Anselmo has won 195 Cannes Lions, including 7 Grand Prix. He’s been named to AdAge’s “Creativity 50”, Business Insider’s “24 Most Creative People in Advertising,” and Adweek’s “100 Most Creative People.”He first came to prominence as Chief Creative Officer of Ogilvy & Mather São Paulo, where he create "Dove Real Beauty Sketches," a film that garnered over 200 million total views online, helping Ogilvy São Paulo win “2013 Agency of The Year” at Ca...2020-07-011h 05
Talking to OurselvesKeith CartwrightKeith Cartwright is the President and Chief Creative Officer of Cartwright, his newly formed agency backed by WPP. Keith has been named to Adweek’s Top 50 Creatives in the business, and Campaign Magazine’s Top 10 Most Influential People in Advertising. He started his career at Tracey Locke in Dallas, and Ogilvy New York. As a Creative Director at TBWA Chiat Day, he helped Adidas win Advertiser of the year at Cannes. As Global Creative Director at Wieden+Kennedy, he helped Jordan Brand push past $1 billion in sales for the first time.He served as SVP Grou...2020-06-151h 13
Talking to OurselvesSir John HegartySir John Hegarty was the Founder and Worldwide Creative Director of BBH. He is one of the most legendary figures in advertising history. John started his career in 1965 as a junior art director in London. By the late 60s he was a founding partner of Saatchi & Saatchi. In 1973 he co-founded TBWA London.In 1982, John joined forces with partners John Bartle and Nigel Bogle to found BBH, which quickly became one of the most revered global agencies of the three plus decades to follow. BBH won every award and accolade imaginable, including being named the first ever “Agency of th...2020-05-291h 21
Talking to OurselvesJae GoodmanJae Goodman is founder and CEO of Observatory, named to Fast Company’s 2020 list of World’s Most Innovative Companies.Observatory is an agency spun out of CAA Marketing, where Jae served as Co-Head and Chief Creative Officer since 2006. His Chipotle content “Back to the Start” and “The Scarecrow” combined to earn four Grand Prix victories at Cannes, going down among the all-time great branded entertainment of the past decade. Jae has been named to Fast Company’s Most Creative People in Business, AdWeek's Creative 100, Ad Age’s Creativity 50, and PR Week’s Hot List. He serves on the Board of Effie...2020-05-081h 14
Talking to OurselvesWes WilcoxWes Wilcox is an analyst for NBA TV, and the former General Manager of the Atlanta Hawks. He has over 15 years of experience inside NBA front offices, including the Cleveland Cavaliers and Charlotte Hornets. Promoted by Atlanta in 2015 at the age of 36, Wes was one of the youngest GMs in NBA history.In addition to his on-air role at NBA TV, he is the co-host of "Deals and Dunks," "The Starting Lineup," and "No Look Pass" on SiriusXM.2020-04-021h 26Talking to OurselvesJoaquin MollaJoaquin Molla is co-founder and Chief Creative Officer at The Community, which he created in 2000 with his brother, Jose Molla.Today, The Community has offices around the world including Miami, London, New York and Buenos Aires. Their clients have included Verizon, Volkswagen, Apple, Converse, Disney and Google. They’ve made the AdAge “A List” three times, and been named "Multicultural Agency of the Year" by both AdAge and Adweek.The Molla Brothers have been featured in AdWeek’s "Creative 100" list, and Business Insider’s "30 Most Creative People in Advertising." Under Joaquin’s leadership, The Community has won some of the...2020-03-021h 00
Talking to OurselvesFernando MachadoFernando Machado is Global Chief Marketing Officer of Burger King. In just six short years, Fernando has led some of the all-time most famous and awarded campaigns, including 'McWhopper', 'Whopper Neutrality', and most recently 'Whopper Detour', winner of three Grand Prix at Cannes in 2019, including Titanium.Under Fernando’s leadership, Burger King has been honored as Client/Brand of the Year at every major award show.Fernando is the first person ever to be awarded two separate times by Adweek as Grand Brand Genius. He’s been recognized by Business Insider as the #1 Most Innovative CMO, by the Art...2020-02-031h 02
Talking to OurselvesSuzanne PowersSuzanne Powers is Global Chief Strategy Officer of McCann Worldgroup. She was just named by AdAge as the "2019 Chief Strategy Officer of the Year." Under her leadership, McCann was ranked the #1 Most Creatively Effective Global Network by the Effies in 2018 and 2019; they were named the Effies Agency of the Year in 2017 and 2018. Most recently, Suzanne appeared on the cover of AdWeek in recognition of McCann Worldgroup claiming "2019 Global Agency of the Year" for the first time in nearly two decades. Suzanne joined McCann in 2013 from Crispin Porter+Bogusky, where she served as Global Strategy Officer. Before that, she led...2019-12-201h 08
Talking to OurselvesScott DonatonScott Donaton is Head of Creative at Hulu. He assumes this new role after five years as Global Chief Creative and Content Officer at Digitas.Scott began his career in journalism, becoming the editor and eventual publisher of Ad Age for over a decade. He then spent a year as the publisher of Entertainment Weekly. In 2005 he authored “Madison & Vine,” a book that prophesied the convergence of entertainment and advertising.In 2009 he became Global Chief Content Officer at Interpublic Group’s UM, where he led a team of award-winning content strategists and producers around the globe for clients...2019-11-2058 minTalking to OurselvesPJ PereiraPJ Pereira is Founder and Creative Chairman at Pereira & O'Dell. PJ is an advertising pioneer, and one of the world's most influential creatives. He was named the Top CCO in Adweek's "Creative 100." He was recognized by "Creativity 50," and 4A's "100 People Who Make Advertising Great." In 2016, Pereira & O'Dell was behind the rare participation of a brand in the prestigious “Official Selection” of Sundance Film Festival with NETSCOUT and Werner Herzog's "Lo and Behold, Reveries of the Connected World", named in Esquire Magazine’s Top 10 Best Non-Fiction Films of 2016.His agency is credited with the creation of the first-ever social film...2019-10-2150 min
Talking to OurselvesScott BellScott Bell is Executive Creative Director at Droga5. Since joining the agency in 2009, Scott has become a core fixture of the agency's creative culture, helping Droga5 achieve world domination. He’s racked up every major industry award and accolade for campaigns including Newcastle’s “If We Made it,” the hysterical Super Bowl hijack that took home Adweek’s Top Ad of 2014. He invented the infamous "Pie Tops" sneakers for Pizza Hut. He turned IHOP into IHOB. He is currently helping Dos Equis "Keep It Interesante."2019-09-251h 14Talking to OurselvesGeoff CottrillGeoff Cottrill is Senior Vice President of Strategic Marketing at The Coca-Cola Company, leading integrated marketing strategy across creative content, media planning, entertainment, and more for a portfolio of billion dollar brands and emerging products under the Coca-Cola umbrella. Geoff started his career at Procter & Gamble. He spent three years at Starbucks as VP of Product Development & Marketing for Starbucks Entertainment. Geoff went on to become Chief Marketing Officer at Converse for nearly a decade, where he helped the Chuck Taylor All-Star become the #1 selling sneaker in the world. This is Geoff’s second term at Coca-Cola; he...2019-08-231h 03
Talking to OurselvesAri HalperAri Halper is Chief Creative Officer at FCB New York. Prior to that, Ari spent 13 years at Grey New York. Over the past two decades, Ari has made some of the most memorable and iconic work in our industry, culminating in his most recent and greatest career success: Burger King's Whopper Detour, Cannes winner of the Titanium Grand Prix, Mobile Grand Prix and Direct Grand Prix, along with a litany of gold, silver and bronze Lions, becoming a new creative beacon for agencies and brands around the world.2019-08-011h 06
Talking to OurselvesSpencer KramerSpencer Kramer is CEO of J. Walter Thompson Atlanta. Spence has an incredible and storied career across both the client and agency side. He was a VP of Marketing, first at ESPN, then at Virgin America. In 2007 he joined Wieden Kennedy Portland as Global Account Director of Nike, overseeing teams across seven offices on the brand’s legendary "Just Do It" campaign. Wieden then promoted him to run the global Coca-Cola business.Spence left Wieden in 2014 to become Crispin Porter+Bogusky's first ever Global Managing Director. After spending a year there contributing to the winning pitch for the In...2019-06-061h 02
Talking to OurselvesDiego ScottiDiego Scotti is Chief Marketing Officer at Verizon, where he oversees the global management of Verizon’s brand, including consumer insights, creative development, social responsibility, sponsorships, media and more. Diego is a renowned marketer with over two decades of experience spanning very different industries, including 15 years at American Express as Head of Global Advertising and Brand Management, Executive Marketing Director at Vogue Magazine, and Chief Marketing Officer at J. Crew. In 2014 he joined Verizon, assuming the company’s newly created chief marketing role.Diego was recognized as one of the “40 Under 40” by Ad Age in 2007. He’s been covered by...2019-05-061h 02
Talking to OurselvesElizabeth RutledgeElizabeth Rutledge is Chief Marketing Officer at American Express, overseeing global media, communications, sponsorships, experiences, strategic planning and customer insights for one of the world's most respected and admired brands. Over 30 years, Elizabeth has made her career at American Express, holding a wide array of responsibilities, including US Card Products and Benefits, Charge portfolio, Co-Brand products, Membership Rewards, and Global Network Marketing.She is currently the Executive Sponsor for American Express’ Global Millennial Network and plays an active role in the company’s Women’s Interest Network. She also serves on the Boards of Directors for the YMCA of Gre...2019-04-1502 min
Talking to OurselvesRob SchwartzRob Schwartz is CEO of TBWA\Chiat\Day New York. After ten years as CCO of Chiat LA and two more as Global Creative President, in 2015 Rob joined Chiat New York, where he made the uncommon transition from CCO to CEO. During that time, the New York office has enjoyed explosive growth, more than doubling in size. And helping TBWA earn Adweek’s Global Agency of the Year, and Fast Company’s “Most Innovative Companies.”Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, and Visa. Along the way he has won nearly every advertis...2019-03-2254 min
Talking to OurselvesAlicia TillmanAlicia Tillman is Chief Marketing Officer of SAP. In 2018 she was named among the 50 Most Influential CMOs in the World by Forbes. She has been covered by U.S. News & World Report, CNBC, Forbes, CMO.com and AdWeek. She has become a highly sought-after public speaker at marketing conferences around the globe. Prior to SAP, Alicia spent 11 years as a VP at American Express, working across public affairs, comms, marketing and business services. She joined SAP in 2015, first as the CMO for SAP Ariba, the world's largest business-to-business marketplace. In 2017 she assumed her more wide-ranging role as CMO...2019-02-281h 01
Talking to OurselvesCindy GallopCindy Gallop is a former advertising exec turned entrepreneur, public speaker and change-maker. In 1998 she founded the US branch of BBH, serving as Chairman and President for 7 years. In 2003 she was named Advertising Woman of the Year. Today she is the Founder and CEO of MakeLoveNotPorn, IfWeRanTheWorld, and AllTheSky Holdings. Business Insider named her one of their "15 Most Important Marketing Strategy Thinkers Today," number 33 on their list of "100 Most Influential Tech Women on Twitter," and number one on their list of "Top 30 People In Advertising To Follow On Twitter." Campaign named her number one on their list of "Top 10 Trailblazers."...2019-01-281h 00
Talking to OurselvesSeason Finale: David DrogaDavid Droga is Founder and Creative Chairman of Droga5, one of the most successful and influential agencies of the past decade.To date, Droga is the most awarded creative of all time at Cannes, with over 70 Lions, and six Grand Prix wins. He is the youngest person ever inducted into the Art Directors Club Hall of Fame. In 2017, he received the Cannes Lifetime Achievement Award, the Lion of St. Mark. At 18, Droga began his career in the mailroom of Grey in Sydney. By 22, he was partner and ECD at OMON, winning Australian Agency of the Year twice. By...2018-11-121h 20
Talking to OurselvesJustin GignacJustin Gignac is co-founder of Working Not Working, the preeminent networking site where freelance creatives and companies go to connect. It has become an essential and transformative tool for thousands in the freelance community. Hundreds of companies now use Working Not Working to source talent, including Apple, Google, Droga5, Wieden+Kennedy, Airbnb, Kickstarter, IDEO, The New York Times, and Momentum.Prior to starting Working Not Working, Justin was an award-winning Art Director best known for helping create the legendary "Elf Yourself," unleashing the world's elf fetish, with over 1.5 billion elves created since 2006. He also gained notoriety for his various...2018-10-2358 min
Talking to OurselvesJeff KlingJeff Kling was Chief Creative Officer of Fallon until May of 2018, when he resigned his post. Jeff joined Fallon in 2012, where he led successful campaigns like "Get Your Taxes Won" for H&R Block starring John Hamm, and Arby's "We Have The Meats." Prior to Fallon, Jeff was ECD at Euro RSCG (now Havas), where he created the now mythic "Most Interesting Man Alive" campaign for Dos Equis. From 1996 to 2003 Jeff worked at Wieden+Kennedy, where he authored the famed Miller High Life campaign shot by Errol Morris. He later returned to Wieden as ECD of Amsterdam...2018-10-091h 18
Talking to OurselvesJohn MescallJohn Mescall is Global ECD at McCann Worldgroup, and President of the McCann Worldgroup Creative Leadership Council. In this dual role, John provides creative leadership across the agency's global brands, while also partnering closely with the network’s creative and strategic leads around the world.Prior to that, John was Chief Creative Officer of McCann Australia, leading McCann Melbourne to become the world’s most awarded agency in 2013, thanks in large part to his legendary brainchild, "Dumb Ways To Die." It won 5 Grand Prix awards and 23 Lions, making it the most successful campaign in the history of Cannes, and one...2018-09-251h 08Talking to OurselvesGreg HahnGreg Hahn is Chief Creative Officer of BBDO New York. Over the past year, Greg has helped lead BBDO to one of its most successful years ever, including a clean sweep of 'Network of the Year' honors across Cannes, D&AD, ADC and One Show. Greg joined BBDO as an ECD in 2005 and became CCO in 2013, leading some of the industry’s most ground-breaking work for brands like HBO, FedEx and AT&T. He did the award winning “HBO Voyeur,” which, was selected by the One Club as one of the “Best of the Digital Decade.” He also helmed the...2018-09-121h 02
Talking to OurselvesAlex BoguskyAlex Bogusky is Co-Founder and Chief Creative Engineer of Crispin Porter+Bogusky. Alex lead the legendary ascension of CP+B to become the world's most famous and awarded agency over more than a decade, and the first ever to win the Cannes Grand Prix in all five categories. The agency grew to over a thousand employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1 billion. Alex has been called the Steve Jobs of advertising. In 2008, he was inducted into the Art Director's Club Hall of Fame. In 2010, he received the rare...2018-08-261h 17
Talking to OurselvesChris Beresford-HillChris Beresford-Hill is Chief Creative Officer of TBWA\Chiat\Day New York, whose clients include Adidas, Nissan and Pepsi. Prior to joining TBWA in 2017, Chris served as ECD of BBDO, where he led some of the agency’s most lauded work in recent years, for clients including Guinness, HBO, FedEx and Foot Locker. His early career was spent at Saatchi New York, Goodby San Francisco, and Modernista Boston.Chris has been named to AdAge's “40 under 40,” and Adweek’s “Creative 100." His work has received all the industry’s top honors for creativity and effectiveness, in addition to TED’s Ads Worth Spre...2018-08-131h 00
Talking to OurselvesSusan HoffmanSusan Hoffman is Co-Chief Creative Officer of Wieden Kennedy. Susan joined W+K in the mid-eighties as employee number eight. Thirty years later, she has helped shape the most respected and revered creative agency in the industry, and in turn, the very industry itself. Aside from creative directing some of the most famous work of all time for clients like Nike, Old Spice, Chrysler and Miller High Life, Susan also opened the Wieden offices in Amsterdam and London, serving both as ECD. Along the way she’s introduced the world to directors like David Fincher and Michael Bay, and helped la...2018-07-241h 03
Talking to OurselvesMike ByrneMike Byrne is Founding Partner and Global Chief Creative Officer of Anomaly, whose clients include Nike, Coca Cola, Beats by Dre and Anheuser-Busch. Under Mike's leadership, Anomaly has become a revered creative powerhouse, winning every major award including AdAge Agency of the Year, and Fast Company's Most Innovative. Prior to Anomaly, Mike built his career at Wieden+Kennedy, where he served as the Co-Creative Chief on Nike. During his tenure, W+K amassed more awards than any other agency in America, including two Agency of the Year honors. Mike has made some of the most famous and impactful...2018-07-101h 14
Talking to OurselvesJohn NormanJohn Norman is Partner and Chief Creative Officer and Translation, working with brands including the NBA, Nike, Google, Apple, Jeep and State Farm. Prior to joining Translation in 2014, John held positions as CCO of TBWA\Chiat\Day LA, and CCO of The Martin Agency. He also spent 8 years as ECD at Wieden+Kennedy Amsterdam, where he led such legendary work as Coca Cola “Happiness Factory”, and Nike “Write the Future.”Part of his early career was spent as Design Director for Benetton in Italy, and as a graphic designer for Nike, where he designed the original and now iconic l...2018-06-251h 02
Talking to OurselvesTiffany RolfeTiffany Rolfe is a partner and the Chief Creative Officer at Co:Collective, a strategy and innovation company. Co: specializes in inventing and re-inventing products, businesses and brands, for clients including Google, Infiniti, GE and NewsCorp.Tiffany also serves as co-Managing partner of The Pub, a new content strategy and publishing agency that helps brands and native creators collaborate on content in meaningful ways. The Pub has worked with some of today’s most interesting content creators such as Michelle Phan, Bethany Mota, Hank Green, Epic Rap Battles, and Dude Perfect.Prior to Co: she was Executive Creative Di...2018-06-0951 min
Talking to OurselvesJaime RobinsonJaime Robinson is Co-Founder and Chief Creative Officer of Joan, a rapidly growing start-up shop that she created with partner Lisa Clunie in 2016.Prior to start-up life, Jaime served as co-Executive Creative Director of Wieden+Kennedy New York, helping shape work for clients like Delta Air Lines, Southern Comfort and Sprite. During her days in San Francisco at Pereira & O'Dell, Jaime did acclaimed creative campaigns for LEGO, Mattel and Airbnb, and she led Intel's "The Beauty Inside", which won an Entertainment Emmy, along with three Grand Prixs at Cannes. Jaime's approach to creativity and marketing earned her...2018-05-211h 06
Talking to OurselvesAri WeissAri Weiss is Chief Creative Officer of DDB North America, where he has led a creative resurgence, including 2 gold Andys and 13 D&AD Pencils, spurring DDB's return to the AdAge A-List for the first time in 20 years. Prior to DDB, Ari spent 5 years at BBH, where he took the helm as Chief Creative Officer at the age of just 33, leading campaigns for Axe, Playstation and Netflix, and winning numerous awards including Integrated Grand Prix at Cannes. Ari has worked at Cliff Freeman, BBDO, W+K, Goodby and 180LA. He's been named to AdAge's 40 Under 40, and the 4A's List...2018-05-071h 03
Talking to OurselvesGerry GrafGerry Graf is founder and CCO of Barton F Graf. Over a 25+ year career spanning BBDO, Goodby, Chiat NY and Saatchi, there are few more decorated creative minds in our industry than Gerry. AdAge named three of his commercials to their list of the 20 Best Super Bowl Ads of All Time. In 2007, he was named the most awarded creative director in the world. In 2014 he appeared on Fast Company’s list of the '100 Most Creative People in Business.' Business Insider named him 'The Most Creative Man in Advertising.' Newsweek called him one of 'The New Don Dr...2018-04-231h 05
Talking to OurselvesHank PerlmanHank Perlman is an acclaimed commercial director, and co-founder of the highly awarded production company Hungry Man. Hank is a trusted partner to some of the best creative agencies in the world, directing campaigns for Fedex, Amazon, AT&T, State Farm, Toyota, and American Express.Prior to directing, Hank was a copywriter at Wieden+Kennedy, where he created the fabled ESPN “This is SportsCenter” campaign. Together with partner Bryan Buckley in 1997, Hank launched Hungry Man New York. Within just a few years, the company became host to some of the world’s best directors, expanding to LA, London, and Ri...2018-04-0922 min
Talking to OurselvesChloe GottliebChloe Gottlieb is Chief Creative Officer of R/GA, where she guides hundreds of multidisciplinary teams in the creation of breakthrough products, services, and communications for global brands such as Nike and Samsung. Chloe was named one of the “Most Creative People in Advertising” by Business Insider in 2014 and 2015. Her work for Nike, Nokia, Verizon, Alvio, and the Ad Council has garnered the industry’s most esteemed awards at top competitions including the Cannes Lions, One Show Interactive, the CLIOs, the ADC Annual Awards, and the ANDYs. Chloe has been named a New York Times Digital Scholar and published an articl...2018-03-261h 00
Talking to OurselvesRob ReillyRob Reilly is Global Creative Chairman of McCann Worldgroup. Under Rob’s leadership, McCann has had a creative resurgence, earning “Agency of the Year” and “Network of the Year” honors at most every major award show. McCann enjoyed the most awarded campaign globally both in 2017 and 2016, and the agency’s creative work has been among the most celebrated both in the industry and in the culture at large, including State Street Global Advisors’ “Fearless Girl,” and Lockheed Martin’s “Field Trip to Mars.” In 2016 Rob was named to Ad Age’s “50 Most Creative People of the Year.” He joined McCann Worldgroup in 20...2018-03-121h 01
Talking to OurselvesDavid LubarsDavid Lubars is Chairman/Chief Creative Officer of BBDO. During his tenure, BBDO has been named Agency of the Year by various industry publications more than 15 times. Most recently, David was inducted into The One Club Creative Hall of Fame, and was honored with a Clio Lifetime Achievement Award. He was also named one of the top ten creative directors of all time by Forbes. David has personally won over 150 One Show pencils and 160 Cannes Lions. His BMW Films was the first ever Titanium winner at Cannes, and is part of the permanent collection at New York's Museum of Modern Art2018-02-2659 min
Talking to OurselvesSusan CredleSusan Credle is Global Chief Creative Officer of FCB, where she took the helm in 2015.Before that, Susan spent over two decades at BBDO, working on some of the biggest brands in the world, including FedEx, Pepsi, Visa, and perhaps her claim to fame, humanizing the iconic M&M’S characters. In 2009 Susan joined Leo Burnett USA, where she became one of the first ever female CCOs of a large-scale network agency. She’s been one of Advertising Age’s 100 Most Influential Women in Advertising, and one of Business Insider’s Most Creative Women in Advertising. 2018-02-141h 06
Talking to OurselvesAndrew KellerAndrew Keller is Global Creative Director of Facebook’s Creative Shop -- a team of creative strategists within Facebook and Instagram that partner with brands, businesses and agencies. Before that, Andrew spent his career at Crispin Porter + Bogusky, where he was a driving force in reinventing the advertising industry for nearly two decades, winning every major accolade for brands including Burger King, Mini, Truth, Domino’s and Volkswagen, creating legendary work that infiltrated pop culture, and culminated in CP+B being crowned Agency of the Decade.2018-01-261h 09
Talking to OurselvesNick LawNick Law is Vice Chairman, Global Chief Creative Officer at R/GA. During Nick's tenure, R/GA has become one of the most awarded agencies in the world, winning every major creative accolade, including four Cannes Lion Grand Prix awards, a D&AD Black Pencil, and a GRANDY; and Adweek named R/GA Digital Agency of the Decade and Nike+ as Campaign of the Decade. Nick has been on every major award show jury, including being named Jury President for the Cannes Innovation Lions, and has twice been named to the Creativity 50, a list of the world’s most influential cr...2018-01-1152 min
The A-List PodcastThe A-List Podcast: Omid FarhangIn the fifteenth installment of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Omid Farhang, the Chief Creative Officer at experiential agency Momentum Worldwide. Over the course of forty-five minutes, Farhang quotes the Wu-Tang Clan, talks about growing up as the child of an Iranian cowboy, and shares some of the most valuable lessons he learned working under and alongside the biggest names in the industry. Show notes below!
o [0:00 — 1:36] Intro
o [1:37 — 8:05] Farhang tells Tom about growing up the child of an Iranian cowboy, and the pressure he felt to become a doctor or a lawy...2017-09-2648 min