Shows
The MM+M PodcastBecoming omni-ready: A pharma playbook from Salix and Syneos Health Communications, a podcast presented by Syneos Health CommunicationIn this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly "omni-ready" — from overcoming data roadblocks to rethinking ROI and scaling strategic pilots. Hear how cross-functional alignment, mindset shifts and bold decisions shaped their omnichannel success and get practical insights for navigating your own transformation. Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.2025-05-0824 min
E-commerce Germany News PodcastEGN Podcast #50: Moritz Bernhard, Head of Uber Direct - Germany on redefining logistics and scaling across EuropeWelcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, host Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct - Germany at Uber for an eye-opening conversation about the future of last-mile delivery, local commerce, and how Uber is quietly reshaping the logistics landscape for retailers.From Uber’s journey beyond ride-hailing to powering 90-minute deliveries for MediaMarkt and other major retailers, Moritz shares how scalable logistics, smarter customer options, and local store networks are becoming key to winning in e-commerce.You’ll hear how Uber Direct evolved through the...2025-05-0639 min
Dobra Franczyza Podcast - I'GS In Good Strategy, Franczyza 2.0DOBRA FRANCZYZA #104 Marcin Dyliński Członek Zarządu CUK UbezpieczeniaO przejęciu przez CUK Ubezpieczenia multiagencji Punkta i znaczeniu tej akwizycji w dalszej strategii wzrostu Spółki dzisiaj w rozmowie z Marcin Dylinski Członkiem Zarządu CUK Ubezpieczenia w telewizji BIZNES24. Firma, giełda, pieniądze. 💙 Jak połączyć sieciowy model sprzedaży oparty na franczyzie i partnerach licencyjnych ze sprzedażą w omnichannel, aby osiągać efekt synergii a nie kanibalizacji. Wydaje się, ze silnim gracze to potrafią. Jak się dzisiaj konkuruje na rynku ubezpieczeń, gdzie coraz większego znaczenia nabiera omnichannel?▶️ CUK Ubezpieczenia chce zintegrować w swoim ekosystemie rozwiązań technologicznych i narzędzi jak największą ilość agentów. Wierzą, że d...2025-04-1811 min
The Retail Podcast (Video Feed)Driving Marketplace Innovation at KingfisherIn this episode, David Gomez Cardona steps into the studio to discuss his global journey in e-commerce, logistics, and digital transformation. He highlights how Kingfisher—parent company of B&Q, Castorama, Brico Dépôt and Screwfix continues to strengthen its omnichannel approach. David describes the evolution of customer expectations, from ultra-rapid delivery for urgent DIY fixes to a longer lead time for major renovation projects. He also explores the business impact of marketplace growth, how it opens the door to new audiences, and why it now accounts for a large share of e-commerce sales within Kingfisher’s brands.
...2025-04-0217 min
The Retail PodcastDriving Marketplace Innovation at KingfisherIn this episode, David Gomez Cardona steps into the studio to discuss his global journey in e-commerce, logistics, and digital transformation. He highlights how Kingfisher—parent company of B&Q, Castorama, Brico Dépôt, and Screwfix, continues to strengthen its omnichannel approach. David describes the evolution of customer expectations, from ultra-rapid delivery for urgent DIY fixes to a longer lead time for major renovation projects. He also explores the business impact of marketplace growth, how it opens the door to new audiences, and why it now accounts for a large share of e-commerce sales within Kingfisher’s brands.2025-04-0217 min
Supply Chain LEAD PodcastJoin Mike Graen for his discussion with Dr. Bill Hardgrave discussing Omni-channel linkage with AcademiaDr. Bill Hardgrave, President of the University of Memphis, discussed his journey from founding the RFID lab at the University of Arkansas to leading the lab at Auburn and now Memphis. He emphasized the importance of inventory accuracy in omnichannel retail, noting that only 17% of retailers display in-store quantities online. He highlighted that 74% of consumers research products online before buying in-store, underscoring the need for accurate inventory data. Hardgrave stressed the evolution from traditional retail to omnichannel, where customers demand seamless experiences across channels, and poor inventory accuracy can lead to lost sales and customer dissatisfaction.2025-03-1230 min
Furniture Industry News5-Minute Update: Home Sales, E-Commerce & Tariff TalksIn a detailed exploration of the current dynamics affecting the furniture industry, this episode elucidates several pivotal themes that resonate throughout the sector. Central to the discussion is the state of the housing market, which remains a significant determinant of furniture sales. The podcast highlights a disconcerting trend: a 4.6% decline in pending home sales for January 2025, coupled with a record low National Association of Realtors Index at 70.6%. The underlying causes of this downturn are multifaceted, primarily driven by high mortgage rates ranging between 6.91% and 7.04%, alongside surging home prices that have rendered homeownership increasingly elusive for many individuals. Such economic...2025-02-2805 min
The MM+M PodcastUnlocking launch success: Expert Insights from PRI, a podcast sponsored by PRIIn this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insights from industry experts.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M...2025-02-2717 minFurniture Industry News5-Minute Update: Cooling Spending, Rising Home Sales, and the AI Shake-Up in FurnitureIn this quick 5-minute update, we cover the latest news and trends shaping the furniture industry. From shifts in consumer spending to rising home sales and a surprising tech development, here’s what you need to know to stay ahead.Key Topics CoveredDiscretionary Spending Cools Post-Holiday SeasonAfter a holiday spending surge, consumers are tightening their budgets.What it means for furniture retailers: Focus on value-driven messaging and customer loyalty programs to keep sales steady.Existing Home Sales Rise 2.2% in DecemberThe National Association of Realtors reports a boost in ho...2025-01-2804 min
E-commerce Germany News PodcastEGN Podcast #47: Anna Graf from Arvato Systems, on generative AI and the future of e-commerce innovationWelcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode, host Efe von Thenen dives deep into the transformative impact of generative AI on the e-commerce industry with our guest, Anna Graf, Innovation Lead Emerging Tech at Arvato Systems. Anna’s extensive experience in AI, web3, AR/VR, and NFTs has made her a driving force in helping businesses navigate the complexities of modern technology and unlock new opportunities.
Throughout the episode, Anna shares her expertise on how generative AI is streamlining operations, enhancing customer experiences, and enabling businesses of...2025-01-2156 min
The MM+M PodcastThe Neuroscience of Driving HCP Behavior Change, sponsored by Relevate HealthIn this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To...2024-11-0420 min
E-commerce Germany News PodcastEGN Podcast #36: Lucas Bergström, VP ISV Partnerships at SAP Emarsys, on how technology is changing consumer behaviorWelcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode of the EGN Podcast, our host, Efe von Thenen, dives into the evolving landscape of consumer behavior with special guest Lucas Backstrom, VP ISV Partnerships at SAP Emarsys. Join us as we explore how modern technology, especially AI, is reshaping how brands connect with their audiences across digital and physical channels.
Lucas shares insights on the impact of the pandemic on consumer expectations and the rise of new commerce trends, such as discovery-driven shopping and live-stream retail. We discuss the rapid technological advancements...2024-10-0853 min
Go Beyond Fundraising: The Podcast for NonprofitsUncovering Your Omnichannel ROI Through AttributionAs you grow your channels to meet donors where they are, you must also measure your performance in each medium. But with an omnichannel approach, that’s way easier said than done. Did the email prompt a gift, or was it a social media post? Your direct mail piece or the text message?
Measuring an omnichannel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI...2024-10-0829 min
The Retail Podcast (Video Feed)Empowering Retail: The Evolving Landscape of E-commerce PlatformsIn an era of rapid digital transformation, retailers face unprecedented challenges and opportunities. Jay Topper, Chief Customer Officer at fabric, shares invaluable insights on the current state and future of e-commerce platforms.
The Power of Composable Commerce
Topper emphasizes the significance of cloud-native, composable platforms in today's retail environment. fabric, built from the ground up with this architecture, offers unique advantages:
Empowering end-users with intuitive controls for site updates
Providing seamless scalability during peak seasons
Enabling rapid innovation through customer-driven development
"The e-commerce platform itself is becoming more commoditized," Topper notes. "The differentiator lies in...2024-10-0421 min
The Retail PodcastEmpowering Retail: The Evolving Landscape of E-commerce PlatformsIn an era of rapid digital transformation, retailers face unprecedented challenges and opportunities. Jay Topper, Chief Customer Officer at fabric, shares invaluable insights on the current state and future of e-commerce platforms.
Topper emphasizes the significance of cloud-native, composable platforms in today's retail environment. fabric, built from the ground up with this architecture, offers unique advantages:
Empowering end-users with intuitive controls for site updates
Providing seamless scalability during peak seasons
Enabling rapid innovation through customer-driven development
"The e-commerce platform itself is becoming more commoditized," Topper notes. "The differentiator lies in how you impact end-users and...2024-10-0421 min
Deloitte MagyarországFMCG-RETAIL MINUTES | 8. rész | Magyarország első omnichannel kutatásaAz FMCG-Retail Minutes podcast-sorozat 8. részében Magyarország első omnichannel kutatásának eredményeit elemeztük vendégeinkkel, Györke Zoltánnal, az Ecommerce Hungary nagyvállalati tagozatának vezetőjével, Radó Mátyással, az OANDER Development ügyvezetőjével és Leel-Őssy Lóránttal, a Daktela Hungary marketingigazgatójával. A kutatás eredménye mellett arról is szó esett, hogy az omnichannel stratégia miképp befolyásolja a vásárlói élményt, és milyen hatással van a vállalatok versenyképességére. A beszélgetést Drácz Dániel, a Deloitte üzletviteli tanácsadás üzl2024-10-0332 min
The MM+M PodcastPath to Personal: How to create personalized HCP outreach and drive impact, a podcast sponsored by PulsePointAmid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment. This podcast discussion will explore how PulsePoint powers this approach for HCP and developments on the horizon.Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.2024-09-2617 min
Go Beyond Fundraising: The Podcast for NonprofitsOverwhelmed by an Omni-channel Approach? Crucial Concepts and Practical Tips for Real World SuccessAre you overwhelmed by omnichannel fundraising? As tricky as this approach can be, it’s crucial to build deeper loyalty with your constituents.
On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omnichannel fundraising and marketing. We break down crucial concepts, share practical tips, and discuss real-world success stories to help your nonprofit thrive in a competitive landscape.
Our two Allegiance Group + Pursuant experts also offer advice on breaking down internal siloes that may be holding your organization back. They’ll h...2024-09-1733 min
The Retail PodcastThe future of e-commerce is connecting touchpoints, not channels.The Power of Resilience: Natalia Horvath's Journey from Corporate to Purpose-Driven Entrepreneurship
In the fast-paced world of retail, adaptability and resilience are key to success. Natalia Horvath, award-winning marketer and founder of TEDx Coolhaven Women, embodies these qualities as she transitions from corporate leadership to purpose-driven entrepreneurship. Her story offers valuable insights for retail executives navigating today's complex business landscape.
From Corporate Fast Track to Purposeful Pause
With nearly 14 years of experience in global brand marketing, e-commerce, and omnichannel strategies, Horvath's career trajectory has been impressive. Starting at Unilever in Hungary, she quickly...2024-09-0526 min
DTC PodcastBonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl SegmentsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.
https://www.tresl.co/dtc
Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.
https://softservices.com/
Key Takeaways:2024-07-3138 min
MSL TalkDemystifying and Unpacking Omnichannel EngagementIn this week’s episode, Donnie Wooten, PharmD, Head of Global Field Medical Excellence at Organon and Kelly Lo, Global Field Medical Excellence at Amgen discuss the Demystifying and Unpacking of Omnichannel engagement.
Learn more about…
👉 How Omnichannel is currently being adopted and embraced👉 What’s working and what’s going well with omnichannel strategies?👉 What’s not going well, what are MSLs struggling with when it comes to Omnichannel👉 The importance of executive buy in with Omnichannel👉 Is Omnichannel living up to the hype
PLEASE sign up for the MSL Talk Podcast Newsletter h...2024-07-2331 min
Women in B2B Marketing69: Measuring, Tracking, and Finance-Minded Marketing - with Margot Kashuba Lee, CMO at BelkinsIn this episode of "Women in B2B Marketing," host Jane Serra interviews Margot Kashuba Lee, CMO at Belkins. Margot shares her unique career path from finance to marketing, driven by her passion for social media and community building. She discusses the importance of her finance background in shaping data-driven marketing strategies and bridging the gap between finance and marketing. Margot also highlights her approach to building high-performing teams, emphasizing soft skills and team chemistry. Margot and Jane talk through:Margot's transition from finance to marketing and her discovery of marketing strategies.The impact of her...2024-07-1038 min
DTC PodcastEp 418: Building a Global, Omnichannel Apparel Brand - Paka's Kris Cody on his Peruvian Retail JourneySubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru.
PakaApparel.com
Key Insights:
Omnichannel Strategy: Integrating physical retail with a strong digital foundation.
Customer Connection...2024-07-0149 min
E-commerce Germany News PodcastEGN Podcast #24: Maria von Scheel-Plessen, Senior Marketing Executive, on evolution of retailWelcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.
In this episode, tune in as Efe von Thenen disscuss with Maria von Scheel-Plessen, Senior Marketing Executive and Serial Board Member, exploring the dynamic shifts in the e-commerce landscape.
Maria shares her expert insights on the recent evolution of e-commerce and omnichannel retail.
She discusses the shift from offline to online retail, the importance of personalization in customer experiences, and the integration of AI in retail strategies.
Listen about the crucial role of female leadership in the tech and e-commerce sectors, advocating for mentorship...2024-06-2645 min
DTC PodcastEp 416: Sarah Carusona Tames The Omnichannel Beast for Alpha Lion [C-Suite Mentor Podcast]Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into her strategies for scaling brands, managing large marketing budgets, and the critical importance of omni-channel marketing.
Catch Sarah at C-Suite Mastermind, Victoria BC September 18-19➝ https://events.directtoconsumer.co
...2024-06-2438 min
The MM+M PodcastThe A100 Playbook Podcast | Merge: Where storytelling and technology Merge, a podcast sponsored by MergeMerge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.2024-06-1118 min
DTC PodcastEp 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure ScaleSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships.
In this episode, Cam shares his journey from agency work to in-house brand marketing, emphasizing the importance of consistent ad spend, strategic budgeting, and...2024-06-0346 min
Omnichannel by OmnichannelXEp. 39 – Think Harder: The dark side of content and AIUnderstanding AI Ethics is crucial as we integrate artificial intelligence more deeply into our societies. This article explores five essential insights into AI ethics that help safeguard our future.
Explore the ethical complexities of AI and technology in this insightful podcast with Noz Urbina and Larry Swanson. Learn about the manipulation tactics of big tech, the historical power of corporations, and the crucial role of government in technology regulation.
What you'll learn:
Understand the dual aspect of AI and technology: potential benefits and significant ethical dilemmas
How technologies, particularly AI, are designed t...2024-05-2848 min
The MM+M PodcastLiving brands: How to build brands in the age of omnichannel, a podcast sponsored by Avalere HealthThe evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnews...2024-04-1826 min
Omnichannel by OmnichannelXEp. 36 – Think again: Untapping AI opportunities w/ Noz Urbina
In today's episode of the Omnichannel Podcast, we're joined by AI expert Noz Urbina, alongside our host Larry Swanson, to go deeper into the transformative power of artificial intelligence across business, creativity, and more.
This discussion will uncover how AI is revolutionizing our methods of problem-solving, content creation, and decision-making.
Join us as Noz shares his journey through the evolution of AI, highlighting its potential to enhance human creativity and challenge our understanding of technology's role in society. Tune in to explore the complexities, opportunities, and future directions of AI in our rapidly evolving digital...2024-02-2346 min
The MM+M PodcastBeyond the blink: Mastering EHR and POC in omnichannel healthcare marketing, a podcast sponsored by VeradigmJoin Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that matter most.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagra...2024-02-1230 min
Omnichannel by OmnichannelXEp. 35 – Fixing the fundamentals of the web: Sharing 55 years of omnichannel experience w/ Steven PembertonOur guest today is Steven Pemberton, a renowned researcher in the field of computer science and information technology.
Pemberton is best known for his contributions to the development of the World Wide Web, particularly in the areas of markup languages and web standards.
In this podcast episode, Steven and Noz discuss the future of web development and content strategy. This discussion untangles the complexities of web technologies, emphasising the pivotal role of structured content and the innovative approaches shaping digital experiences.
"My fundamental point of view is that if it works, you should do...2024-02-0738 min
The Retail Podcast (Video Feed)Fabric's CEO Talks Retail RevolutionAt the forefront of the National Retail Federation's vibrant conference, Mike Micucci, CEO of Fabric, shared a compelling vision for the retail industry's future. With Fabric's emergence as a key player in commerce technology, Micucci's insights are not just predictive; they are shaping the future.
Seamless Omnichannel Experiences
During the NRF's bustling event, Micucci detailed Fabric's achievements in creating seamless omnichannel experiences. His rich background with Salesforce informs his leadership, steering Fabric towards enhancing retail stability and speed. The outcome? An impressive 20% year-on-year conversion rate boost for their clients, setting new standards in customer satisfaction.2024-01-2313 min
The Retail PodcastFabric CEO Unveils The New Retail ImperativeAt the forefront of the National Retail Federation's vibrant conference, Mike Micucci, CEO of Fabric, shared a compelling vision for the retail industry's future. With Fabric's emergence as a key player in commerce technology, Micucci's insights are not just predictive; they are shaping the future.
Seamless Omnichannel Experiences
During the NRF's bustling event, Micucci detailed Fabric's achievements in creating seamless omnichannel experiences. His rich background with Salesforce informs his leadership, steering Fabric towards enhancing retail stability and speed. The outcome? An impressive 20% year-on-year conversion rate boost for their clients, setting new standards in customer satisfaction.2024-01-2313 min
The MM+M PodcastHow can marketing help sales get to the next level?, a podcast sponsored by Juice Pharma WorldwideIn the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall ecosystem for a brand. They are there to provide the human touch that is often required in a very human system...2023-12-1418 min
Omnichannel by OmnichannelXEp. 33 – Decoding the Content Tech Evolution w/ Tony ByrneIn this OmnichannelX podcast episode, host Noz Urbina sits down with Tony Byrne, Founder of Real Story Group (formerly CMS Watch).
Tony brings over two decades of expertise in CMSs, offering unique perspectives on the evolution of DAMs, headless CMS, and the emerging role of AI in content strategy. This episode delves into the complexities of modern content technologies and offers insightful strategies for making informed choices in a rapidly changing digital landscape.
By the end of the episode, you'll learn:
Evolution of Content Management Systems: Understand how DAMs and CMS have e...2023-12-1236 min
The MM+M PodcastHow data analytics and digital strategies accelerate health equity, a podcast sponsored by Ernst & YoungInvesting in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building sophisticated patient segmentation, and creating an omnichannel patient-centric approach that addresses the socioeconomic profiles and population health profiles. The actionable insights gleaned from these tools can help health care companies tackle s...2023-12-0620 min
Omnichannel by OmnichannelXEp. 32 – Mastering AI, Metaverse, and Modern Content Dynamics w/ Brian PiperIn this OmnichannelX podcast episode, host Noz Urbina sits down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester.
They explore the evolution of digital marketing, the impactful role of AI, and the fascinating world of the metaverse. Brian shares valuable insights from his work at the University of Rochester, discussing the intricacies of user journeys, content optimisation, and the future of AR/VR in education.
What you will learn:
Understanding the evolution and future of digital marketing and content strategy
Insights into the application and impact o...2023-11-2943 min
Omnichannel by OmnichannelXEp 31. Navigating the Digital Asset Management Landscape w/ Thomas StillingIn this enlightening episode of the podcast, host Noz Urbina sits down with Thomas Stilling, a seasoned expert in Digital Asset Management (DAM) and digital strategy.
With his extensive background at Forrester Research and 20th Century Fox, Thomas delves into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences.
The discussion also touches on the differences between DAMs and Content Management Systems (CMS), the emerging role of AI in DAMs, and the importance of effective governance and change management in maximizing the potential of digital assets.
This...2023-11-1635 min
Pharmacy View PodcastEP 84 - Pharmacies as Healthcare Hubs: CVS Health's Pandemic PivotNote: The views and opinions expressed by Jessica Coppla in this episode are solely their own and do not necessarily reflect the official stance or views of CVS Health. The content discussed represents Jessica's personal experiences and insights garnered throughout their remarkable career journey within the healthcare industry. CVS Health is not responsible for the content discussed during this podcast episode.
In this episode of the Pharmacy View Podcast’s Rx to Riches stream, host Michael Alexander, a Pharmacist, entrepreneur, digital health enthusiast, Co-Founder of Audrie, and the Regional Vice-President of Health Plans at Omada Health is joined by Jessica Co...2023-10-0543 min
The Produce Retail PodcastDiane Scalisi of Driscoll's, Danelle Huber of CMI Orchards and Ashley Pigo of RPE talk omnichannel marketing and the rise of retail media networksWhat's the next frontier for produce supplier-retailer partnerships? Along with pursuing in-store opportunities like signage, display bins and contests, many suppliers also participate in the wealth of digital marketing opportunities that retailers can offer. In this episode we're joined by Diane Scalisi, director of omnichannel marketing for Driscoll’s; Danelle Huber, senior marketing manager for CMI Orchards; and Ashley Pigo, ecommerce marketing manager for RPE; for a discussion on how that's happening now and what the formalization of these opportunities — thanks to the rise of retail media networks — means for produce. Ashley, Danelle and Diane discuss with The Pr...2023-08-101h 22
The MM+M PodcastAgency 100 Studio Session: The 4 active pillars of agency strategy, a podcast presented by RevHealthToday’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is changing—Strategy is advancing as quickly with nuances based on category needs, the maturity of the brands being serviced, and markets that value distinctly different solutions. RevHealth has developed a structure to address this focused on 4 pillars in variable mixes to address all of our cl...2023-06-2824 min
Omnichannel by OmnichannelXEp. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne BailieIn this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP.
In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.
Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet.
As professionals in the d...2023-06-2736 min
The MM+M PodcastUniting fronts: How aligning HCP and DTC marketing can drive Rx lift and improve patient outcomes, a podcast presented by SwoopErin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel a...2023-06-2218 min
The MM+M PodcastAgency 100 Studio Session: Living brands: Doing well by doing good., a podcast presented by Fishawack HealthThe Marketing division at FH has recently appointed Mario Muredda as President and promoted tenured executive Ryan Mason to Chief Marketing and Creative Officer. In this conversation we’ll learn more about their experience at FH, organizational changes in play to support a better approach to omnichannel marketing and what differentiates FH from other network agencies and commercialization partners.Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.2023-06-1224 min
Agency AlgorithmUnlocking Efficiency: The Power of Omnichannel Strategies | Daniel James | Flight PerformanceAgency Algorithm is produced by Podyssey.Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.In this episode, we’re joined by Daniel James, the Founder & CEO of Flight Performance, formerly known as Mint Performance. From his early days on MySpace to establishing a successful full-service agency. We delve into the benefits of omnichannel strategies, the challenges of building a team from scratch, and the inspiring transformation of...2023-06-0849 min
The MM+M PodcastLeading company-wide omnichannel evolution from the brand and becoming a change champion, a podcast presented by Klick HealthHow can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint.Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original rep...2023-04-2712 min
The MM+M PodcastLeading company-wide omnichannel evolution from the brand and becoming a change champion, in partnership with Klick HealthHow can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint. For more information, visit Klick
Check us out at: mmm-online.com Follow us: You...2023-04-2712 min
J-Talk Podcast by JitterbitMastering Omnichannel Commerce Webinar PodcastWe assembled a panel of retail and technology experts from Jitterbit, Deloitte Digital, Shopify, and Shopifreaks to uncover the steps you can take to master omnichannel for your business. Enjoy the "audio only" version of our webinar as the panel discusses how tech stacks are growing in complexity as customer needs evolve. This means brands need to stay competitive by putting customers at the center.2023-03-3144 min
The MM+M PodcastMeeting the changing engagement needs of health care providers, a podcast presented by Ernst & Young USHealth care providers (HCPs) have transitioned from navigating shutdowns at the height of the COVID-19 pandemic to learning to adjust to a hybrid engagement environment. By necessity, pharmaceutical companies have changed how they engage with providers, moving from primarily in-person interactions to fully virtual and, finally, to a hybrid of in-person and virtual. During a recent MM+M podcast, editor-in-chief Larry Dobrow moderated a discussion between Ray Gomez, VP of worldwide omnichannel capabilities at Bristol Myers Squibb (BMS), and Shannon Hartley, managing director of life sciences transformation at Ernst & Young LLP (EY US), about the s...2023-03-1734 min
Mobile Trends PodcastVideo: Omnichannel to nie tylko wiele kanałów komunikacji - Paweł Sala (Vercom)Omnichannel nie jest tylko nadawaniem w kilku kanałach komunikacji. W tym odcinku Paweł Sala powie, że o najskuteczniejszym sposobie komunikacji z klientem. Dowiesz się także jak zasadzić drzewo, aby wzrosła Twoja produktywność.
Podcaster, marketer, założyciel FreshMail - Paweł Sala.
Spotkajmy się na największym wydarzeniu branży mobile w Krakowie.
Mobile Trends Conference Bilety: https://2023.mobiletrends.pl/
1 - Intro (00:00:00)
2 - Ulubione aplikacje (00:01:30)
3 - Mail w mobile (00:06:00)
4 - Omnichannel (00:10:05)
5 - Jak aplikacje (nie) rozmawiają ze sobą (00:16:05)
6 - Twoje dane w inter...2023-03-1647 minMobile Trends PodcastOmnichannel to nie tylko wiele kanałów komunikacji - Paweł Sala (Vercom)Omnichannel nie jest tylko nadawaniem w kilku kanałach komunikacji.
W tym odcinku Paweł Sala powie, że o najskuteczniejszym sposobie komunikacji z klientem.
Dowiesz się także jak zasadzić drzewo, aby wzrosła Twoja produktywność.
Podcaster, marketer, założyciel FreshMail - Paweł Sala.
Spotkajmy się na największym wydarzeniu branży mobile w Krakowie.
Mobile Trends Conference Bilety: https://2023.mobiletrends.pl/
1 - Intro (00:00:20)
2 - Ulubione aplikacje (00:01:50)
3 - Mail w mobile (00:06:20)
4 - Omnichannel (00:10:46)
5 - Jak aplikacje (nie) rozmawiają ze sobą (00:16:25)2023-03-1646 min
Fearless ThinkersHow omnichannel and multichannel marketing create seamless experiences, with Thomas Natkowski, Cliff Pfefferkorn, and René GroeneveldIn the first episode of Fearless Thinkers, Season 2, Thomas Natkowski and Cliff Pfefferkorn, Partners at eStrategy Consulting, and René Groeneveld, Partner and Global Sales and Marketing Practice Leader at BTS, vivify omnichannel and multichannel marketing concepts with concrete examples. Learn how eStrategy Consulting guides clients through digital opportunities and challenges here. Read about our Go to Market services here. For a transcript, please click here.2023-03-0618 min
Dobra Franczyza Podcast - I'GS In Good Strategy, Franczyza 2.0Dobra Franczyza #22: Rozmowa z Marcinem Barańskim, Dyrektorem Zarządzającym w Grupie VOXKolejny podcast z cyklu Dobra Franczyza, realizowany na podstawie Programu Telewizyjnego Moniki Ferreira Dobra Franczyza w Telewizji BIZNES 24.
Wolność jako nadrzędna wartość organizacji, Obietnica Marki i fundament Kultury Organizacyjnej. - O budowaniu przewagi konkurencyjnej dzięki kulturze współtworzenia w VOX CAPITAL GROUP porozmawiamy z Marcinem Barańskim, Dyrektorem Generalnym i Członkiem Zarządu Grupy.
Jak, jako franczyzobiorca, mogę (lepiej) konkurować na lokalnym rynku i dobrze się czuć jako Człowiek w biznesie franczyzowym, współpracując z franczyzodawcą, który model tworzenia wartości opiera o kulturę organizacyjną?
O wolności mówią, że to możliwość n...2022-12-2811 min
8th & Walton Retail Supplier PodcastInStore Design Display with Trevor Lewis
How does that merchandise display complete the customer’s omnichannel experience?
What social media is impacting how new displays are designed?
That’s part of the conversation on this week’s podcast with Trevor Lewis of InStore Design Display (click the “play” button above to listen).
Even with the surge in customers shopping online or trying curbside pickup, more buying decisions are still being made at the shelf. Planning the right presentation to catch your next customer’s eye is how Trevor and his team support suppliers each week.
In our conve...2022-12-0810 minGo Beyond Fundraising: The Podcast for NonprofitsAvoid These Personalization PitfallsNon-profit communicators know that personalization is more important than ever. But given our tech-enabled reality, personalization is evolving. How can you leverage data to create highly relevant and customized content for your audience? That's what we’ll explore in this podcast with two experts from Pursuant: Jennifer Bielat, Executive Vice President of Client Strategy, and Dom Spinosa, Chief Creative Officer.
Not too long ago, personalization was limited to the salutation in your letter or email. Today, technology has made it easier to personalize outreach, in both print and digital spaces. Advanced tech also drives data collection and gives fundraisers more nu...2022-11-2921 min
Zukunft des Einkaufens PodcastZDE 143: Omnichannel - was Händler:innen konkret tun solltenOmnichannel - auf dieses Buzzword trifft man immer wieder. Judith Büchl, Retail Expertin bei Google erklärt im Podcast, was die Kund:innen im Handel erwarten. Sie erklärt die 5 Do's und 3 Dont's, die Händler:innen kennen müssen.2022-08-1524 min
the c-suite podcastShow 157 - Build Customer Loyalty and Advocacy with Omnichannel and Personalized EngagementIn the fourth of our Marketing Futures episodes that we're producing in partnership with SAP, we discuss how to win, engage and retain customers across every touchpoint of the omnichannel and find out why letting their customers call the shots could be the best marketing decision a brand ever makes.
The conversation will focused on the four pillars of best practice in retail, as laid out in ‘Retail Experiences of the Future,’ an Econsultancy report commissioned by SAP.
Our leading retail marketing experts were:
1/ Graham Johnston, Senior Director, Omnichannel Customer Support, Asda
2/ Jennifer Hoth, Head of Global Loyalty Marketing and CRM...2022-07-1844 min
The Retail Podcast by Vue.aiZellebrate; Redefining Omnichannel ExperiencesIn this latest episode of The Retail Podcast by Vue.ai, we have with us Indrajeet (Indy) Mukherjee, the Co-founder and CCO of Zellebrate, a first-of-its-kind, one-stop-shop online marketplace for bricks and mortar retail.
With over 20 years of experience in sales and marketing, Indy is an omnichannel, retail partnership and digital specialist who oversees commercialisation and product development strategy in the UK, and internationally for Zellebrate.2022-07-0736 min
Audience Growth AmplifiedPractice Consistently with Alicia Butler PierreAre you wondering what it takes to elevate your podcast to the next level? Today’s guest, Alicia Butler Pierre, demonstrates how leveraging your platform can open doors you never imagined. Since launching her own show in 2018, Alicia has turned her podcast into a powerful tool for business growth and influence.3 Things You’ll Learn in This Episode1) The Power of ConsistencyRegular podcasting can yield long-term results. How can you develop a consistent podcasting schedule to see sustained growth?2) Omnichannel PromotionPromoting your podcast across multiple channels is crucial. What are...2022-06-1321 min
The Frontline Industry Podcast#19 - Relationships, Innovation, and the Omnichannel Church Ft. John AlexanderOn this incredible episode, Joel speaks with John Alexander, Executive Director of Creative Arts at Eagle Brook Church, one of the largest churches in the country. John shares his perspective on vision casting, stories, and building relationships, he expounds on the one make-or-break meeting his teams do every single weekend, how he tackles the challenge of the omnichannel church experience (including the metaverse!), and much more. 2022-06-0837 min
Omnichannel by OmnichannelXEp. 10 – How to join the livestream & podcast revolution – Christophe TrappeIn this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content.
We went offline for a long time during the pandemic. This episode was pre-recorded in 2021.
Forging New Relationships
As content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through l...2022-03-2938 min
The MM+M PodcastThe value of omnichannel marketing for pharma, a podcast presented by HayloMM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences. Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.2022-01-1922 min
Linx PodcastTemp.3 | #ep6 Projeções para o segmento de Foodservice em 2022Escute agora o novo Linx Podcast e fique por dentro de todas as previsões para 2022 para o setor de Foodservice. Conversamos com especialistas que irão te ajudar a entender os principais pontos que seu negócio precisa se atentar para garantir o sucesso no próximo ano. Vem ouvir o Podcast da Linx.2021-12-0236 min
The MM+M PodcastThe power of purpose, a podcast presented by BioluminaBiolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M.Narrowing the focusBiolumina, which opened its doors in 2008 as a specialty shop focused mostly on oncology but included other fields as well, relaunched under the new executive leadership of Kantak with a growth trajectory in 2015 by rebranding arou...2021-11-2923 min
Linx PodcastTemp.3 | #ep5 Transformação nos mercados de bairroTambém conhecidos como varejo de proximidade, esses estabelecimentos próximos do consumidor estão em pleno crescimento, em consequência da pandemia mas também da conveniência exigida pelo consumidor. Entenda todo o potencial desse mercado nesse Linx Podcast com nossos especialistas.2021-11-2432 min
Linx PodcastTemp.3 | #ep3 Estratégias eficazes em HPC para aumentar o lucro das farmáciasSe você curte um bom podcast, então não pode perder o novo episódio do Linx Podcast! Os convidados Luiz Gustavo Da Cruz e Roberto Chierici, compartilharam suas experiências em HPC para aumentar o lucro das farmácias. Aperte o play!2021-11-1135 min
Linx PodcastTemp.3 | #ep2 Marketplace: oportunidades e dicas para o anuncianteComo está a sua estratégia para vender online?Os marketplaces estão em pleno crescimento e o varejista precisa se manter atualizado para não perder nenhuma oportunidade desse canal hoje ou na Black Friday, que já está logo aí. O novo episódio do Linx Podcast já está no ar com dicas e oportunidades para aumentar suas vendas. Confira o papo com os nossos especialistas Gabriel Ponstein, Alexandre Nogueira e Felipe Arsilo.2021-11-0435 min
Millennium Live | A Leadership & Discovery PodcastPodcast Episode 140 Kevin MillerCongratulations to Kevin Miller, CMO at The Fresh Market who joins the #MillenniumLive podcast as Marketing Innovator of the Year. In this fireside chat with Cara Bernstein, Kevin talks through the omnichannel approach at The Fresh Market, aligning brand purpose with marketing strategy, and tips on how to become a better marketer.Hosted by Ausha. See ausha.co/privacy-policy for more information.2021-11-0224 min
DTC PodcastEp 148: AKNF - Omnichannel Q4 Checklist - Part 3Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to part 3 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀
We're joined by: 👇
Amazon
Creative
Email
Comment Moderation
Google
Amazon
UGC
This mashup is truly the definition of All Killer No Filler!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - http...2021-11-0117 min
Linx PodcastTemp.3 | #ep1 Aprendizados com a pandemia: como será a retomada a partir de agora?Depois de mais de um ano de impactos com a pandemia, o faturamento para o setor de bares e restaurantes começa a se aproximar dos patamares pré-pandêmicos.Nesse podcast, nossos convidados vão compartilhar suas experiências durante o período e as expectativas com a retomada.2021-10-2827 min
DTC PodcastEp 146: AKNF - Omnichannel Q4 Checklist - Part 2Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to part 2 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀
We're joined by: 👇
Amazon
Creative
Email
Comment Moderation
Google
Amazon
UGC
This mashup is truly the definition of All Killer No Filler!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/ad...2021-10-2224 min
DTC PodcastEp 144: AKNF - Omnichannel Q4 Checklist - Part 1Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to part 1 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀
We're joined by: 👇
Amazon
Creative
Email
Comment Moderation
Google
Amazon
UGC
This mashup is truly the definition of All Killer No Filler!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Piloth...2021-10-1635 min
KeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building StrategiesStock Talk Podcast Episode 151This week, coming off a quick vacation and some overnight Olympic viewings, Ryan is itching to get back at it.
We have two YSOT segments for you. The first is on WELL Health Technologies Corp. (WELL:TSX), an omnichannel digital health company focused on empowering doctors to provide the best and most advanced care possible, while leveraging the latest trends in digital health. WELL has been highly acquisitive and recently closed another significant acquisition. A listener asks us if the recent pullback is an opportunity.
Our second YSOT came from a listener on Tree Island S...2021-08-1033 min
Postal Hub podcastEp 243: Omnichannel retail supply chainRetail and e-commerce consultant Richard Umbers (former CEO Star Track, Executive General Manager Parcel & Express Services at Australia Post) joins me to discuss: The rise of e-commerce and the importance of last mile distribution What COVID changes in e-commerce, including online grocery How e-commerce went from discretionary spend to spending on necessities Impact of pandemic on capacity (including cold chain capacity) Innovation in logistics and other parts of e-commerce The hallmarks of omnichannel supply chain Identifying individual parcels in the network, and how that tracking triggers actions Seamless flow of data between order management, CRM, and logistics Interactive...2021-06-3026 min
Scale your Omnichannel Marketing by Behavioural ResponseLeverage Buyer Persona For Behavioural Campaigns - A Tale of Modern MarketingKeeping customers at the heart of the organization is critical to any company's success in today's time. Here is a comprehensive podcast guide to better understand your buyer's identity, which has a more significant impact on your marketing efforts.
https://behaviouralresponse.com/leverage-buyer-personas-for-behavioural-campaigns-a-tale-of-modern-marketing/
#BuyerIdentity #BuyerPersona #BehaviouralCampaigns #ModernMarketing #Purchasebehaviour #CustomerBehaviour #MarketingCampaign #BehaviouralScience
2021-06-1600 minScale your Omnichannel Marketing by Behavioural ResponseHow to Easily Master Lead ScoringLead Scoring takes the customer journey methods a step further, focusing on monitoring your leads throughout the journey and segmenting them according to their actions using the points system.
This podcast episode will gain you better understanding on how you can easily control the lead scoring and get your prospects to make a purchase. This will also help you identify which leads (visitors and browsers) are ready to move to sales and which leads require further nurturing.
https://behaviouralresponse.com/how-to-easily-master-lead-scoring/
#LeadScoring #Lead #FirmographicData #Omnichannel #LeadScoringModel
2021-06-1100 minKeyStone’s Stock Talk – Canadian & US Small-Cap Growth & Dividend Stocks, Tips & Portfolio Building StrategiesStock Talk Podcast Episode 147This week, we start by revisiting one of our popular “Case For” Battles from a year ago. The battle, pits two renewable energy companies, Greenlane Renewables Inc. (GRN: TSX) and Xebec Adsorption Inc. (XBC: TSX) in a no-holds-barred cage match. Just like one year ago, Aaron takes the Bull case on Xebec, and Ryan crushes him mercilessly with the Bull case for Greenlane. May the best renewable, that Ryan is arguing for, win. Uncle Brennan sits in as judge, jury, and executioner. Our YSOT this week comes from a listener on Jack Nathan Medical Corp. (JNH: TSX-V) - an omni...2021-06-0835 minScale your Omnichannel Marketing by Behavioural ResponseHow To Fearlessly Build a Demand Generation StrategyThere's no silver bullet for an effective demand generation. It takes a progressive, comprehensive and extensive approach - inbound marketing, content marketing, direct mail, email campaigns, community strategy, social media, public relations, etc. - in order to build a winning demand generation strategy.
Done right, this will raise awareness of customer challenges relevant to the business in order to generate quality leads and sell your solution effectively that promotes long-term engagement.
In this podcast episode, you will learn an effective course of action and advance strategy to build a winning demand generation. This also discusses...2021-06-0600 min
You Own the Experience PodcastStaffing Essentials: Recruiter Branding and an Omnichannel Approach with Ashley BowlinOn this episode of the You Own The Experience podcast, Robert Mann and Lauren B. Jones sit down to breakdown the challenges facing the #staffingindustry in the 2021 State of Staffing report by Staffing Hub, and are later joined by Ashley Bowlin, Director of Marketing at TrackerRMS, an integrated ATS and CRM platform that aims to help staffing and recruiting firms build better.
Here Mann, Jones, and Bowlin discuss the increasing need for recruiters to wear a marketer’s hat and the need for them to develop individual brands. People like to deal with people, so the most su...2021-06-0137 min
Win More PodcastZazzle & LancomeZazzle makes a big investment in social ad spending, with a special focus on Instagram. https://edge.winmo.com/hubnews/articles/32813
Also, Lancome hires a new top marketing executive from within, promoting Anncy Rowe as Senior VP of Marketing. https://edge.winmo.com/hubnews/articles/32791
Bonus: Lancôme and CDFG wow travellers with omnichannel takeover in Hainan https://www.moodiedavittreport.com/lancome-and-cdfg-wow-travellers-with-omnichannel-takeover-in-hainan/2021-03-2425 min
Pharmacy View PodcastE16 How Pharmacies can use omnichannel solutions to create a digital market presenceOn this episode of the Pharmacy View podcast, Scott and his cohost Anthony Sapountzis from Aerion Technologies talk with Shane Bartle, CEO of Storbie, a software firm specializing in the community pharmacy industry that helps create and manage omnichannel websites for its clients.
Scott and Shane first discuss Storbie’s move to specialization in community pharmacy and how the firm can provide value to pharmacies by helping them to cost-effectively create a quality web presence. Shane explains how the healthcare industry overall, and especially the community pharmacy sector, is especially challenged when it comes to finding omnichannel solutions for their we...2021-03-0427 min
Modern Marketing Engine podcast hosted by Bernie BorgesHow This Omnichannel Marketing Strategy Enabled Success in 2020What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey at Phantom Screens, starting out as their retail sales manager, moving to brand marketing manager, and has been their VP of marketing for two years. In this episode of The Modern Marketing Engine podcast, I dive into what a B2B to C organization does when their target mar...2020-11-0436 min
DTC PodcastEp 30: Seven Figure First Year: Building a Category Busting Bar in PublicSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere!
Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ
My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out her credit card.
She...2020-08-2759 min
Omnichannel by OmnichannelXEp. 9 – Activating omnichannel with content intelligence – Cruce SaundersIn this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences.
The difference between omnichannel, multichannel, and cross-channel
We begin by defining the aspects of omnichannel, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow.
Cruce describes omnichannel as “…a service...2020-05-1342 min
The Plus Podcast18: Omnichannel Fundraising Campaigns Made Easy, Part 2February 19th, 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. Because this event attracted more people than our facility could hold, we decided to share some of the sessions here. Our Today's share is Part 2 of Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager.
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Learn More:
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Resources:
www.mw-direct.com/Erica-PPT
www.mw-direct.com/DigitalPlusPost
www.mw-direct.com/MailTracking
www.mw-direct.com/Informed-Delivery
www.mw-direct.com/CallTracking
www.mw-direct.com/DPPSocialAd
www.mw-direct.com/SocialMatch
www.mw-direct.com/DPPOnlineAds
© 2020 Midwest Direct. All rights reserved.2020-03-0328 minThe Plus Podcast17: Omnichannel Fundraising Campaigns Made Easy, Part 1Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. Because this event attracted more people than our facility could hold, we decided to share some of the sessions here. Our first share is Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager.
...
Learn More:
...
Resources:
www.mw-direct.com/Erica-PPT
www.mw-direct.com/DigitalPlusPost
www.mw-direct.com/MailTracking
www.mw-direct.com/Informed-Delivery
www.mw-direct.com/CallTracking
www.mw-direct.com/DPPSocialAd
www.mw-direct.com/SocialMatch
www.mw-direct.com/DPPOnlineAds
© 2020 Midwest Direct. All rights reserved.2020-02-2525 minThe Plus Podcast15: How We Built a Winning Omnichannel CampaignMichelle Toivonen, Director of Strategic Marketing at Midwest Direct presented to the Regional PCC meeting. She spoke about our nationally-recognized omnichannel campaign for a local toy company, Simplay3. Listen to Michelle Toivonen talk about the very exciting Simplay3 case study at the Regional PCC Meeting.
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Learn More: mw-direct.com/pluspod
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Resources:
www.mw-direct.com/data/digital-plus-post/
www.mw-direct.com/data/digital-plu…t/mail-tracking/
www.mw-direct.com/data/digital-plu…elivery-booklet/
www.mw-direct.com/data/digital-plu…t/call-tracking/
www.mw-direct.com/data/digital-plu…dia-advertising/
www.mw-direct.com/data/digital-plu…ost/socialmatch/
www.mw-direct.com/data/digital-plu…ine-retargeting/
www.linkedin.com/in/michelle-toivonen-2a444a4/
www...2020-01-2823 min
Omnichannel by OmnichannelXEp. 4 – People, stories, data, and delight – get real for success in omnichannel teams – Gina BalarinGina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?
2019-11-2734 min
Die digitale Viertelstunde"Die digitale Viertelstunde": Online- und Offline-Shopping als Omnichannel-MarkeOnline- und Offline-Shopping als Omnichannel-Marke: Was vielerorts noch nach einer Vision klingt, wird in einer Kleinstadt bei Stuttgart bereits intensiv umgesetzt. In der neuen Ausgabe der Digitalen Viertelstunde zu Gast: Wolfgang Bauer und Stefan Hoffmann, Vorstandchef der Holy AG bzw. Managing Director der Outletcity in Metzingen.
Vier Millionen Besucher kommen jedes Jahr in die schwäbische Provinz nach Metzingen. Rund 40 Prozent reisen aus dem Ausland an. Der Großteil sind Chinesen, Schweizer, Russen, Touristen aus den Arabischen Emiraten und aus Südkorea. Trotzdem will die Outletcity weiter expandieren. Nicht nur durch den jüngsten Ausbau der stationären Vertretung in Metzi...2019-11-1500 min
Podcasting Business School057: Benjamin Shapiro from the MarTech PodcastToday I'm Casting The Pod with my friend Benjamin Shapiro from the MarTech Podcast. Benjamin is an omnichannel marketer that specializes Brand Development and Growth Strategy for technology companies. He is also the managing director of a network of boutique consultants that specialize in helping companies identify, reach and monetize their customers. Check out this episode as Benjamin and I discuss: The unique podcast marketing strategies he's seeing results from with his own podcast. The specific stats he tracks to monitor the growth of his podcast. How he is monetizing his show. Quick tip f...2019-10-3142 min
The Marketing Insider: A Claritas PodcastMeasuring Success in an Omnichannel WorldMarketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel.
In this episode of The Why Behind The...2019-07-1723 min
The Retail Podcast by Vue.aiDemystifiying Omnichannel Retail With Eagle EyeIn this retail podcast, meet Miya Knights, Head of Industry Insights at Eagle eye and an influential voice in global retail. Miya has over 18 years' experience as an analyst, journalist and editor specialising in enterprise technology use in retail. Her newest books "Omnichannel Retail: How to build winning stores in a digital world” and “Amazon: How the world’s most relentless retailer will continue to revolutionize commerce” are currently listed as #1 and #5 books of 2019 by Book Authority. Tune in to The Vue Podcast to listen to her views on store concepts, the future of retail and why AI can help retail s...2019-07-0725 min
The Retail Podcast by Vue.aiDebunking Myths: Data, Omnichannel And The Future of RetailHow often do you get to listen to an exclusive from a CXO about their business? Our new podcast in an incredible 30 minute lesson on every question you ever had about a retail-specific omnichannel strategy. Presenting Eileen Rizzo in our latest episode of our retail podcast - With 20+ years of experience in retail - 4 yrs at JC Penney, 12 years at Macy’s and now the SVP of IT at Ashley Stewart - she is, by all accounts, a TRUE leader in Retail.
Listen to her conversation with Julia Dietmar (CPO, Vue.ai) on The Retail Podcast by Vue.ai to fi...2019-02-1925 min
K2 Podcast14 - Omnichannel, AI, IVR i inne tematyZ Krzysztofem Guzikowskim z firmy Altar rozmawiamy o omnichannel, AI i powoli ustępującej technologii IVR. Dużo case studies, zdrowe komentarze i naprawdę szerokie spojrzenie na customer care.2019-01-1449 min
K2 Podcast13 - Omnichannel, AI, IVR i inne tematyZ Krzysztofem Guzikowskim z firmy Altar rozmawiamy o omnichannel, AI i powoli ustępującej technologii IVR. Dużo case studies, zdrowe komentarze i naprawdę szerokie spojrzenie na customer care.2019-01-1455 minK2 Podcast13 - Omnichannel, AI, IVR i inne tematyZ Krzysztofem Guzikowskim z firmy Altar rozmawiamy o omnichannel, AI i powoli ustępującej technologii IVR. Dużo case studies, zdrowe komentarze i naprawdę szerokie spojrzenie na customer care.2019-01-1455 min
In The Know PodcastNoz Urbina of OmnichannelX Conference talks "omnichannel experiences in B2B marketing"Noz Urbina, founder of OmnichannelX Conference, discusses omnichannel experiences in B2B marketing.2018-12-1327 min