Shows
Content MattersTruth Collapse: When AIs are Participants in CultureHow do we navigate a world where AI systems aren't just tools, but active participants in our cultural conversations? This episode explored the profound implications of AI becoming embedded in our daily communications, decision-making, and self-expression. Truth Collapse is the outcome of AIs eroding our ability to communicate, make decisions, and even understand ourselves. Noz Urbina, Founder & Omnichannel Strategist, Urbina Consulting, joined us on the Content Matters podcast to explain what Truth Collapse means, how it’s present in our society today, and the boundaries we need around AI technologies and their impact. We explored: How algorithmic...2025-02-2443 min
Omnichannel by OmnichannelXEp. 40 – Think Fast! AI and Truth CollapseWhen both simple and sophisticated AIs become universal, how will we tell real from synthetic? And if we can't, what do we do as individuals and societies to maintain coherence in our institutions, cultures, and our own sense of internal stability?
Today we're starting a productive discussion about Truth Collapse: The AI-accelerated meta-crisis that could make or break the world.
What you'll learn:
The importance of humility and understanding our vulnerabilities to predict and prepare for the future.
The psychological manipulation techniques used by tech companies, such as Skinner boxes and addictive design.
The r...2024-06-2757 min
Omnichannel by OmnichannelXEp. 39 – Think Harder: The dark side of content and AIUnderstanding AI Ethics is crucial as we integrate artificial intelligence more deeply into our societies. This article explores five essential insights into AI ethics that help safeguard our future.
Explore the ethical complexities of AI and technology in this insightful podcast with Noz Urbina and Larry Swanson. Learn about the manipulation tactics of big tech, the historical power of corporations, and the crucial role of government in technology regulation.
What you'll learn:
Understand the dual aspect of AI and technology: potential benefits and significant ethical dilemmas
How technologies, particularly AI, are designed t...2024-05-2848 min
Omnichannel by OmnichannelXEp. 38 – The state of omnichannel in financial services w/ Robyn EastlakeNoz Urbina and Robyn Eastlake discussed the current state of omnichannel in the financial services sector, emphasizing its crucial role in meeting users' needs and staying connected with businesses. They highlighted the importance of content efforts being connected and omnichannel, and offered tips on how to implement successful omnichannel strategies. They discussed the challenges of creating a successful content strategy in the financial services industry, including balancing short-term goals with long-term thinking and leveraging AI in content design and automated experience design. They also explored the potential of AI in content production while maintaining the value of human creativity...2024-04-3045 min
Omnichannel by OmnichannelXEp. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus
Our guest today is Ashley Faus, whose work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She currently works at Atlassian as a Head of Lifecycle Marketing.
In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI’s role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.
“I actually think the funnel is a retrospective measurem...2024-03-2051 min
Omnichannel by OmnichannelXEp. 36 – Think again: Untapping AI opportunities w/ Noz Urbina
In today's episode of the Omnichannel Podcast, we're joined by AI expert Noz Urbina, alongside our host Larry Swanson, to go deeper into the transformative power of artificial intelligence across business, creativity, and more.
This discussion will uncover how AI is revolutionizing our methods of problem-solving, content creation, and decision-making.
Join us as Noz shares his journey through the evolution of AI, highlighting its potential to enhance human creativity and challenge our understanding of technology's role in society. Tune in to explore the complexities, opportunities, and future directions of AI in our rapidly evolving digital...2024-02-2346 min
Omnichannel by OmnichannelXEp. 35 – Fixing the fundamentals of the web: Sharing 55 years of omnichannel experience w/ Steven PembertonOur guest today is Steven Pemberton, a renowned researcher in the field of computer science and information technology.
Pemberton is best known for his contributions to the development of the World Wide Web, particularly in the areas of markup languages and web standards.
In this podcast episode, Steven and Noz discuss the future of web development and content strategy. This discussion untangles the complexities of web technologies, emphasising the pivotal role of structured content and the innovative approaches shaping digital experiences.
"My fundamental point of view is that if it works, you should do...2024-02-0738 min
The Only ConstantEpisode #9 | Noz Urbina | An exploration of the real-world impacts of AIIn this episode you get a nuanced perspective on AI's role in shaping future business practices and societal norms when Lasse Rindom and Noz Urbina discuss the complexities and future of generative AI.They cover the practical applications of AI in business, the challenges of integrating these technologies, and the ethical and societal implications of AI's evolution. Their 75-minute long conversation also delves into the concept of AGI (Artificial General Intelligence), its misconceptions, and the hype surrounding it.Key discussion points include: The practical impact and limitations of generative AI in businessThe realities versus the...2024-01-251h 16
Omnichannel by OmnichannelXEp. 34 – Focus, leverage, and build habits with ex-Spotify leadership coach w/ Cliff HazellOmnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means orchestrating experiences across multiple touchpoints and aligning content, design, governance, and systems around people's journeys.
Our guest today is Cliff Hazell. He's a founder, manager, and coach.
Over the last two decades, Cliff has built a career dedicated to dismantling the barriers that impede exceptional work.
He seeks to cultivate the appropriate culture and systems necessary for the development of outstanding companies and produ...2024-01-2348 min
Omnichannel by OmnichannelXEp. 33 – Decoding the Content Tech Evolution w/ Tony ByrneIn this OmnichannelX podcast episode, host Noz Urbina sits down with Tony Byrne, Founder of Real Story Group (formerly CMS Watch).
Tony brings over two decades of expertise in CMSs, offering unique perspectives on the evolution of DAMs, headless CMS, and the emerging role of AI in content strategy. This episode delves into the complexities of modern content technologies and offers insightful strategies for making informed choices in a rapidly changing digital landscape.
By the end of the episode, you'll learn:
Evolution of Content Management Systems: Understand how DAMs and CMS have e...2023-12-1236 min
Omnichannel by OmnichannelXEp. 32 – Mastering AI, Metaverse, and Modern Content Dynamics w/ Brian PiperIn this OmnichannelX podcast episode, host Noz Urbina sits down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester.
They explore the evolution of digital marketing, the impactful role of AI, and the fascinating world of the metaverse. Brian shares valuable insights from his work at the University of Rochester, discussing the intricacies of user journeys, content optimisation, and the future of AR/VR in education.
What you will learn:
Understanding the evolution and future of digital marketing and content strategy
Insights into the application and impact o...2023-11-2943 min
Digital Marketing MasterclassEffective Tactics of Omnichannel Marketing with Noz UrbinaI mentioned in this video that we're givingout 5 passes to Noz's event, OmniChannelX. Click on the link below to enter for a chance to win!
Link: https://www.omnichannelx.digital/2022-sponsors/2023-11-201h 03Digital Marketing MasterclassEffective Tactics of Omnichannel MarketingIn this episode of Digital Marketing Masterclass, we have special guest Noz Urbina. Together we talk about how to do content marketing in a competitive industry. How to tackle creating great content that resinates with your ideal personas and how AI technology will change the landscape of digital marketing.
To be entered into the raffle to win tickets to the OmniChannelX conference, enter here: hhttps://www.omnichannelx.digital/digital-marketing-masterclass-ticket-raffle/2023-11-201h 02
Omnichannel by OmnichannelXEp 31. Navigating the Digital Asset Management Landscape w/ Thomas StillingIn this enlightening episode of the podcast, host Noz Urbina sits down with Thomas Stilling, a seasoned expert in Digital Asset Management (DAM) and digital strategy.
With his extensive background at Forrester Research and 20th Century Fox, Thomas delves into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences.
The discussion also touches on the differences between DAMs and Content Management Systems (CMS), the emerging role of AI in DAMs, and the importance of effective governance and change management in maximizing the potential of digital assets.
This...2023-11-1635 min
Content + AINoz Urbina: The RAUX Method for Accelerating Content Projects with AI – Episode 3Noz Urbina
Modern content projects begin with research to create lifelike customer personas and build detailed customer journey maps. Whether you're on a tight budget or have a team of UX researchers at your disposal, AI can help accelerate and improve the development of these personas and journey maps.
Noz Urbina has developed the RAUX (Rapid AI-powered UX) method to help omnichannel content strategists develop realistic personas and craft effective customer journey maps.
We talked about:
his work at his consultancy, Urbina Consulting, and his learning hub, OmnichannelX
the RAUX AI method he has developed to accelerate user research, customer...2023-11-0833 min
Omnichannel by OmnichannelXEp. 30 – Unlocking the power of structured content in Life Sciences w/ Regina Lynn PreciadoIn this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc.
They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information.
They discuss the unique content management challenges faced by life sciences companies, such as legacy content and the transition from traditional writing to component-based modular structures. Regina emphasizes the importance of content standardization...2023-11-0241 min
Omnichannel by OmnichannelXEp. 29 – Mapping content ecosystems w/ Scott KubieIn this episode, Noz Urbina and Scott Kubie delve into the world of content ecosystem mapping. They discuss how this strategic approach can revolutionise content strategy by aligning digital strategy with business goals. Learn how to disambiguate and clarify your organisation's content reality, making it easier to see the forest for the trees. Scott discusses the blurring lines between designers and writers, emphasising the importance of integrating design and words to create holistic, strategy-driven content.
What you will learn:
Uncover your content reality through ecosystem mapping, breaking free from page-centric thinking
Explore crucial roles in...2023-10-1842 min
Omnichannel by OmnichannelXEp. 28 – Content modelling beyond the tech: User needs first w/ Michel AndrewsIn this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators' usability, and why not everything needs heavy modelling.
What you will learn:
The common challenges faced in creating and implementing a content model
How to strike a balance between technical requirements and content creator usability
Real-world examples of what to model and what to reference externally
The evolving nature of content models and their role in digital transformation.
2023-10-0538 min
Omnichannel by OmnichannelXEp. 27 – Cracking the content management conundrum w/ Jeff EatonIn this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and problem-solving, and gain a deeper understanding of the complexities behind content management.
What you will learn:
The varying needs of different content management systems and their overlapping domains
The critical role of content migration and its challenges in...2023-09-201h 07
Omnichannel by OmnichannelXEp. 26 – Content modelling in the age of headless CMS and AI w/ Larry SwansonIn this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs. Larry shares his journey from the early days of the internet to the current challenges of orchestrating decoupled, multi-channel content. Whether you're a seasoned content strategist or just starting out, this conversation offers invaluable insights into the ever-evolving content industry.
What you will learn:
The history and evolution of content modelling and its relevance today
The challenges and benefits of adopting a headless...2023-09-0850 min
Omnichannel by OmnichannelXEp. 25 – Strategic content design for people and machines w/ Are HallandIn this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions.
What you will learn:
The value and challenges of adopting AI for the pharmaceutical industry
The concept and methodology of the core model for content design
How to prioritize user needs and business objectives in content creation
The impact of content design on user engagement and business outcomes
Techniques for channel-agnostic content development and distribution
2023-08-1238 min
Omnichannel by OmnichannelXEp. 24 – Actually bridging departmental silos: A cross-team case study at Autodesk w/ Alissa BriggsIn this episode, we hear from Alissa Briggs, Design Leader at Autodesk.
Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value.
What you will learn:
Align marketing and product messaging for a seamless customer experience.
Overcome organizational silos to scale your business through effective collaboration.
Use design thinking for impactful product transformations.
Harness customer-centricity to drive growth and expand business value.
Gain insights into Autodesk's shift from point solutions to a holistic ecosystem.
Master...2023-07-2619 min
Omnichannel by OmnichannelXEp. 23 – You can’t break silos, but you can connect them w/ Jael Schultz and Audrey HamoyIn this episode, we hear from Audrey Hamoy and Jael Schultz from American Express.
Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels.
They discuss the importance of consistency in communication, documenting processes, collaborative efforts, and how to kickstart your journey to better omnichannel communication.
What you will learn:
How to master the art of cross-channel communication consistency
How to leverage docu...2023-07-1244 min
Omnichannel by OmnichannelXEp. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne BailieIn this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP.
In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.
Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet.
As professionals in the d...2023-06-2736 min
Omnichannel by OmnichannelXEp. 21 – Omnichannel first steps at Dechra Pharmaceuticals w/ Thomas MolenaarIn this episode, we hear from Thomas Molenaar, Head of Marketing at Dechra Pharmaceuticals.
Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations.
Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operation.
This episode serves as a roadmap for those at the beginning stages of their own omnichannel journey, providing a firsthand account of the hurdles and steps involved.
2023-06-1340 min
Omnichannel by OmnichannelXEp. 20 – Science-backed principles for human-centric experience design – part 2 w/ Dana RockOur experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our
expectations,
feelings, and
our memories.
These things might sound kinda squishy and abstract.
But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.
In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to...2023-06-0140 min
Omnichannel by OmnichannelXEp. 20 – Science-backed principles for human-centric experience design – part 1 w/ Dana RockIn this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.
Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our
expectations,
feelings, and
our memories.
These things might sound kinda squishy and abstract.
But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.
2023-05-1634 min
Omnichannel by OmnichannelXEp. 19 – AI, ontologies, and componentized content – Yanko IvanovIn this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.
He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing different aspects of structured content and data
2023-05-0249 min
Omnichannel by OmnichannelXEp. 18 – The State of the Content Strategy – Kristina HalvorsonIn this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large.
She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.
2023-04-2039 min
Salesforce Posse PodcastE25 Uncovering the Secrets to Exceptional Omnichannel Customer Experiences with Noz UrbinaIn this video, Noz Urbina from Noz Urbina Consulting will discuss the importance of exceptional onmnichannel Customer Exerpeices. Noz will share techniques to help you design and achieve a great omnichannel customer experience.
Noz Urbina has years of experience in omnichannel architecture and design, and he'll be discussing how his experiences have helped him design exceptional customer experiences. If you want to improve your omnichannel customer experience, this is the video for you!
Salesforce Posse Podcast often features interviews with thought leaders or significant Salesforce ecosystem members. Yet, in this episode, we interview someone less...2023-03-2236 min
Omnichannel by OmnichannelXEp. 17 – IKEA, and their human-centric approach to the Metaverse – part 2 - Timi Stoop-AlcalaIn this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA.
She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it.
2023-02-1032 min
Omnichannel by OmnichannelXEp. 16 – IKEA, and their human-centric approach to the Metaverse – part 1 - Timi Stoop-AlcalaIn this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA.
She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse.
Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it.
2023-01-1130 min
Omnichannel by OmnichannelXEp. 15 – What skills should UX and content marketing people focus on? – Mariah ObiedzinskiIn this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats.
Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results.
“The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user experience top-notch at every point you can will drive that brand stickiness and loyalty generating even more positive sentime...2022-10-2048 min
Omnichannel by OmnichannelXEp. 14 – Making omnichannel-ready experience maps – Yuri VedeninHow can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing?
In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products.
Together with Noz Urbina, they examine the nuances of effective user experience strategy, methods, and how to garner effective insights from research.
2022-09-2845 min
Omnichannel by OmnichannelXEp. 13 – Content Models vs Domain Models – Carrie HaneWhat is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.
2022-07-1842 min
Omnichannel by OmnichannelXEp. 12 – Immersive digital experiences and products – Preston So, OracleIn this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users.
What are “immersive experiences” in the digital channel space?
“These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on purpose! When it comes to immersive experiences, they run the ga...2022-04-2840 min
Omnichannel by OmnichannelXEp. 11 – Who is Design for Cognitive Bias for? – David Dylan ThomasIn this episode, we hear from David Dylan Thomas Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their organizations.
“If you make assumptions, this book is for you.”
And don't we all make assumptions? This book is truly meant for everyone as we all have our cognitive biases, but this book may resonate most with designers, content strategists, and others who build websites, products, and apps for pe...2022-04-1547 min
Omnichannel by OmnichannelXEp. 10 – How to join the livestream & podcast revolution – Christophe TrappeIn this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content.
We went offline for a long time during the pandemic. This episode was pre-recorded in 2021.
Forging New Relationships
As content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through l...2022-03-2938 min
Marketing in the Raw with Adam HelwehMarketing in an Omnichannel World feat. Noz Urbina | EP. 30Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break omnichannel marketing success.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz
2021-03-0547 min
Marketing in the Raw with Adam HelwehMarketing in an Omnichannel World feat. Noz Urbina | EP. 30Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break omnichannel marketing success.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz2021-03-0547 min
Omnichannel by OmnichannelXEp. 9 – Activating omnichannel with content intelligence – Cruce SaundersIn this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences.
The difference between omnichannel, multichannel, and cross-channel
We begin by defining the aspects of omnichannel, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow.
Cruce describes omnichannel as “…a service...2020-05-1342 min
Omnichannel by OmnichannelXEp. 8 – Content design: Resetting the conversation around content – Sarah RichardsIn this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design.
Like all good movements, and in line with the movement's own philosophy, it is synthesis and clarification of what came before. Content design has aspects you might consider content strategy, UX research, and customer journey mapping, all under a unified umbrella discipline. It is a research-driven approach to passing content requirements, planning, content strategy and copywriting through a design thinking and service design lens. It’s based on a res...2020-05-1337 min
Omnichannel by OmnichannelXEp. 7 – Agile CMS Forrester Research’s omnichannel approach for a new era – Mark GrannanIn this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on omnichannel and focuses especially on platform and systems, making him a valuable resource for understanding market trends around content management, planning, measurement, and distribution.
2020-04-2233 min
Omnichannel by OmnichannelXEp. 6 – Operationalising your omnichannel strategy – Chris Avore & Matt GrockiDesign thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts.
In this session, we look at questions like:
How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way?
Does omnichannel strategy implementation need to turn your whole organisation upside down?
What role do executives and leadership play in improving omnichannel customer experience?
How technical does a content or design practitioner need to be?
And, many more.
2020-03-0543 min
Omnichannel by OmnichannelXEp. 5 – Stories as a Service – An Omnichannel Marketing Strategy – Gina BalarinEnterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
2020-02-1749 min
Omnichannel by OmnichannelXEp. 4 – People, stories, data, and delight – get real for success in omnichannel teams – Gina BalarinGina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?
2019-11-2734 min
Omnichannel by OmnichannelXEp. 3 – Interview with Margot Bloomstein on Trust and Digital Transformation – Margot BloomsteinMargot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter:@OmniXconf Margot:@mbloomstein
2019-10-2042 min
In The Know PodcastNoz Urbina of OmnichannelX Conference talks "omnichannel experiences in B2B marketing"Noz Urbina, founder of OmnichannelX Conference, discusses omnichannel experiences in B2B marketing.2018-12-1327 min
Omnichannel by OmnichannelXEp. 2 – Dirty Secrets: Enterprise Content and AI – Ryan Skinner, ForresterRyan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intelligence now to keep ahead of the curve in years to come.
Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he takes part in a similar Forrester group researching personalization initiatives.
Twitter:@OmniXconf
2018-05-1834 min
Omnichannel by OmnichannelXEp. 1 – Omnichannel strategy implementation at IBM – Marie GirardEnjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Service user interfaces with text inside the applications, Documentation and help, Technical support and knowledge bases, and Training material.
Twitter:@OmniXconf
2018-05-1730 min