Shows
The ABM Way!Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParlandIn this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares her expert insights on how marketers can navigate the evolving digital landscape while staying rooted in the timeless fundamentals of marketing success.This episode discusses:The Evolution of Marketing, from the rise of the Internet to the integration of AI, shows how technology has shaped modern marketing strategies.This episode offers a practical guide that...2024-12-1531 minThe ABM Way!Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia OlennikovaIn this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:Why your ABM advertising doesn't work and how to fix it!Are display ads worth the cost?Do Display ads still work?How can I personalize ads in scale?Do we need expensive ABM ad platforms?These and many more questions,In this episode, we discussed:Personalization beyond just having logos and names on landing pages.Importance of buyer journey-specific content and Personalization throughout the sales cycle.Running one-to-many and...2024-06-0532 minThe ABM Way!Episode 9: Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi SomanWhy crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:A well-ideated narrative and UVP backed by research help you:✔️Connect Emotionally✔️Stay Engaging and Memorable✔️Show Differentiation: ✔️Address Customer Pain Points: ✔️Build Trust✔️Simplify Complex Solutions✔️Align Stakeholders✔️Influence Long Sales Cycles🚀 Importance of Unique Value Proposition in ABM💬Tailored Messaging in B2B Tech: Importance of tailored messages for different decision-makers and funnel...2024-06-0538 minThe ABM Way!Episode 8: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode.Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter.In this episode, we dive deep into the evolving world of Account-Based Marketing with Davis Potter from Forgex. Davis shares extensive experience and insights on the nuances between Growth ABM and Enterprise ABM. We discussed:1. Understand the key differences between growth ABM vs. Enterprise ABM and how these frameworks can complement each other.2. Discover the essential resources and team structure n...2024-05-2138 minThe ABM Way!Episode 7: ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash KaruppananJoin Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode.Topic: ABM Horror Stories and How to Avoid Them.Here, Omprakash discusses on1. How ABM is a powerful strategy but requires meticulous execution.2. Rushing into ABM can cause a lot of wasted budgets, resources, and time. 3. There are some common pitfalls to expect in your ABM execution if not executed strategically.4. ABM Execution and how you can avoid the nightmares.Thanks for listening. What can we do to improve the show?2024-03-1130 minThe ABM Way!Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark KilensJoin Mark Kilens, the co-founder of TACK, and me in discussing"People first Go-To-Market."Here, Mark discusses:1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in people First go-to-market3. Community-led growth 4. The potential impact of AI on go-to-market strategies and more.Thanks for listening. What can we do to improve the show?Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.Join here2024-02-0728 min
The ABM Way!Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei ZinkevichHow to choose the right pilot program for your ABM in 2024.Welcome to another episode of the ABM Way. In this episode, we have a special guest,Andrei Zinkevich from Full Funnel who shares valuable insights on creating a successful pilot program for account-based marketing (ABM). Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team, managing resources, and generating demand.The key points covered in this session include the importance of having a committed team and ins...2024-01-2452 minThe ABM Way!Episode 4:How to execute a full-lifecycle ABM in challenging economic times|Taylor YoungIn this Podcast episode, I am joining Taylor Young, Director of Strategic Initiatives @ Terminus, to discuss on:The concept of full-lifecycle ABM in detail.The benefits of a full-lifecycle ABM for marketing efforts.How to implement a full-lifecycle ABM strategy in a challenging economic crisis.How to investigate the challenges and mistakes when implementing a full-lifecycle ABM approach and a lot more education on ABM.,Subscribe to our Newsletter.Post-https://sendfox.com/lp/10ogwgThe ABM Newsletter is created for B2B Marketers to access exclusive strategies, interviews, illustrations, workbooks, a...2023-08-1241 min
Scrappy ABMEP. 18 - Playbooks & Strategies to Foster Alignment Between Marketing & Sales l Recorded on The ABM WayMason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.Here they discuss on1. How to identify the total relevant market2. How can sales and marketing engage potential customers together?3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding...2023-08-0730 min
The ABM Way!Episode 3:The key challenges in marketing and sales alignment and how to overcome using technology| Brad RosenIn this episode, Brad Rosen discusses the challenges of marketing and sales alignment.Brad Rosen is President & Head of RevOps at Sales Assembly.Here we discuss1. What are the key challenges to establishing the marketing and sales alignment?2. How can technology be used best to help foster this alignment?3. Examples of successful B2B companies with perfectly aligned marketing-sales efforts.and more.,Subscribe to our Newsletter.Post-https://sendfox.com/lp/10ogwgThe ABM Newsletter is created for...2023-07-1327 min
The ABM Way!Episode 2:How to make ABM work for you|Does ABM end with Programmatic ad platforms| Vladimir BlagojevicIn this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on:How to make ABM work for you?Does ABM end with Programmatic ad platforms?What are Enterprise SAAS companies missing when running ABM programs?Does ABM end with programmatic ads?How to check if your ABM campaigns are successful.Metrics to trackand many more.They discuss what ABM (Account-Based Marketing) is not, specifically referring to programmatic advertising platforms that only distribute ads without...2023-07-1339 min
The ABM Way!Episode 1: Playbooks & strategies to foster alignment between Marketing & Sales|Mason CosbyMason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.Here they discuss on1. How to identify the total relevant market2. How can sales and marketing engage potential customers together?3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.and more.,2023-07-1329 min
Tech Marketing TrendsB2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash KaruppananWant to find out how 6-Figure buyers would buy in 2023?
In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems.
This episode will be all about…
💡 ... how different is the B2B buyer’s journey today.
💡 ... how dark social is affecting your brand.
💡 ... trends and tactics in Account-based Marketing.
👇🏼 Listen to the full episode with Omprakash here to get all the insights!
If you want to know more or get in touch with Omprakash, you can c...2023-01-2033 min