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Onalytica
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The Internal Marketing Podcast
Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams)
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT TIM WILLIAMS (CEO - Onalytica)Tim is the C...
2023-01-31
39 min
Onalytica Influencer Marketing Podcasts
2023 Marketing Budgets How To Do More With Less?
How do the best marketers find innovative ways to reach marketing objectives without breaking the bank? We're sat down with Sal Viveros, Amisha Gandhi & Gale Daikoku for a LinkedIn Live to have a discussion and share creative ways to do more with less, finding budget elsewhere or re-directing budget to more cost-effective tactics.
2023-01-30
31 min
Influence Global Podcast - shining a spotlight on influencer marketing
Global No.1 Fintech Influencer ft. Spiros Margaris
On today's episode we talk with Spiros Margaris, ranked Global No. 1 Fintech Influencer by Onalytica (2022/2020/2018) and Global No. 1 Finance Influencer by Refinitiv (Thomson Reuters). Spiros is a venture capitalist (Margaris Ventures), futurist, keynote speaker, and board member. He is a senior advisor to – and investor in – several companies in the fintech, insurtech, cybersecurity, healthcare, and AI sectors. Two of the fintech start-ups he has advised have become unicorns (with valuations of over $1 billion). Spiros is the first international influencer to achieve 'The Triple Crown' (No. 1 International FinTech, Blockchain, and AI influencer) ranking by Onalytica. In 2021, Onalytica named him 'The Key...
2022-10-25
24 min
Onalytica Influencer Marketing Podcasts
How To Make Your Biggest Asset More Influential: Your Employees?
Sarah Goodall, Anita Veszeli & Tim Williams discussed the importance of Employee Advocacy, success stories, and shared actionable tips to enable your Employee Advocacy journey!
2022-10-21
51 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing & Thought Leadership with Dell
In this episode Tim Williams is joined by Jesse Coulter & Jillian Kaplan from Dell to talk about #InfluencerMarketing & #ThoughtLeadership, how they are connected and how brands can utilize both in their marketing strategy.
2022-09-16
38 min
Onalytica Influencer Marketing Podcasts
How To Create A Killer Social Strategy & Build A Team To Deliver It?
Social media in B2B is an important part of the marketing strategy as it helps you to connect with your clients, project your brand identity and distribute your content to a wider audience. Learn from #OnalyticaExperts Katy Howell, Tim Williams & Nada Alkutbi on how you can build a social media strategy that achieves real tangible results, and to build the right team to deliver upon your vision.
2022-08-31
48 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Jeff Winter, Industry Executive, Manufacturing at Microsoft
Tim Williams & Sarah Goodall were joined by Jeff Winter, who build an impressive & engaged following on LinkedIn in only 17 months! If you want to learn how to become more influential on LinkedIn, this is a MUST listen for you!
2022-08-12
43 min
Onalytica Influencer Marketing Podcasts
Is the Metaverse the Future of B2B Marketing?
Since the #metaverse is cropping up in all conversations at the moment, Onalytica Experts Jack Morel-Paulo, Jeremy Dalton & Alex Ruhl sat down to discuss whether the metaverse is the future of B2B marketing.
2022-07-29
58 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 31
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of June, adding our two cents.
2022-07-13
19 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing and Employee Advocacy with Tom Simpson
In this episode of Customer Chats, Tim Williams was joined by Tom Simpson from Cisco. They focused on customer advocacy & how to build a community from your customers.
2022-07-07
36 min
Onalytica Influencer Marketing Podcasts
Social and Employee Advocacy With Jeff Abbott, CEO at Ivanti
Jeff Abbott is the CEO at Ivanti and brings a wealth of knowledge to this episode. If you're not sure whether execs should be on social, this one's for you!
2022-06-23
42 min
The UnNoticed Entrepreneur
How to start being an influencer now even with a small following on social media
Get Noticed! Send a text.We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will...
2022-05-31
15 min
The UnNoticed Entrepreneur
How to start being an influencer now even with a small following on social media
We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will just bring them around to a new way...
2022-05-31
15 min
The UnNoticed Entrepreneur
Trailer: How to start being an influencer now even with a small following on social media
We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will just bring them around to a new way...
2022-05-30
00 min
The UnNoticed Entrepreneur
Trailer: How to start being an influencer now even with a small following on social media
Get Noticed! Send a text.We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will...
2022-05-30
00 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Sara Fernandez, Social Media Manager at Red Hat
Tim and Sarah sit down to chat with Sara Fernandez, Social Media Manager EMEA at Red Hat to talk about the benefits of employee advocacy, how countless training videos won't get people motivated and more.
2022-05-25
49 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 30
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of April, adding our two cents.
2022-05-04
15 min
Onalytica Influencer Marketing Podcasts
The Power Of Storytelling In B2B Marketing
The Onalytica Experts are back! This time to talk about the power of storytelling in B2B Marketing. Tim Williams sat down with with Danielle Guzman and Brian Fanzo, so if you missed it, watch it here to find out what exactly is meant by storytelling, and why it's important when it comes to marketing.
2022-05-04
50 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing and Employee Adovcacy at Ivanti
In this episode of Customer Chats, Tim sits down with Jamie Whalen, Director of Social Strategy at Ivanti, and Sal Viveros, Head of Global Corporate and Crisis Communications at Ivanti. They talk about their influencer marketing journey and share some top tips for those looking to get started.
2022-04-29
50 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Kerry-Ann Betton Stimpson, CMO at JMMB Group Jamaica
Tim Williams and Sarah Goodall chat with Kerry-Ann Betton Stimpson about building your online brand and how employee advocacy can empower your employees, and your brand
2022-04-19
45 min
Onalytica Influencer Marketing Podcasts
How To Make Content Less Boring In B2B!
Anyone notice how boring B2B content can be? It all looks the same and it's pretty dry. If you're bored of the boring, tune in to this! The experts discuss how content can be fun and the mistakes that everyone seems to be making. Speakers are: - Tim Williams, CEO at Onalytica - Anita Veszeli, Director of Social Media & Advocacy at Ericsson - Katy Howell, CEO at immediate future - Stephen Hunton,VP of Social Strategy & Content Experiences at IBM
2022-03-29
51 min
Onalytica Influencer Marketing Podcasts
Social Advocacy with Mel Stanley - Personal Brand & Career Development Coach
Social Advocacy with Mel Stanley - Personal Brand & Career Development Coach by Onalytica
2022-03-17
56 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 29
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of February, adding our two cents.
2022-03-08
15 min
Onalytica Influencer Marketing Podcasts
The Influential Times Epsiode 28
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of January, adding our two cents.
2022-03-04
19 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Vanessa Vallely OBE, WeAreTheCity, CEO & Founder
Tim and Sarah are joined by Vanessa Vallely, CEO and Founder of WeAreTheCity. In this episode they talk about how Vanessa got to where she is now, how the conversation about women in tech has changed over the past few years, and about the importance of sharing influence once you've got it
2022-02-28
49 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing & Employee Advocacy at Demandbase
Tim Williams and Ashley Zeckman chat with Justin Levy from Demandbase about influencer marketing in the B2B world
2022-02-03
45 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing and Employee Advocacy at Microsoft
Tim is joined by Stacy Miros, Senior Marketing Communications Manager and Matthew Sekol, Industry Executive, Capital Markets to chat about influencer marketing - some great tips and advice, give it a listen!
2022-01-19
44 min
Onalytica Influencer Marketing Podcasts
Environmental Sustainability: How Can Brands Make A Difference?
Tim is joined by Professor Sally Eaves, Emergent Technology CTO, Ophelie Janus, Senior Communications Manager at Siemens, and Craig Bennett, CEO of The Wildlife Trusts to discuss Environmental Sustainability and Climate Change, and what exactly brands can and should be doing to have a positive impact.
2022-01-18
48 min
Social Pros Podcast
What B2B Influencers Get Paid and Why
Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them. Tim...
2022-01-14
47 min
Social Pros Podcast
What B2B Influencers Get Paid and Why
Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them. Tim...
2022-01-14
47 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Lisa Palmer
Social Advocacy With Lisa Palmer by Onalytica
2022-01-05
42 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 27
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of November, adding our two cents.
2021-12-08
16 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy and Influencer Marketing at Ericsson
This week Tim sits down with Anita Veszeli and Treasa Dovander from Ericsson. Apart from the office internet cutting out at the very beginning, this was a great session with lots of useful insights and tips for running advocacy programs.
2021-11-19
1h 01
Onalytica Influencer Marketing Podcasts
Employee Advocacy and Influencer Marketing at IBM
Tim Williams sits down to chat to Nada Alkutbi and Ryan Bares about how they use influencer marketing and employee advocacy to create content that is appealing to their audiences.
2021-11-19
54 min
Onalytica Influencer Marketing Podcasts
Social Advocacy with Iain Brown, Ph.D.
Iain is the Head of Data Science at SAS, and in this episode he chats with Tim Williams and Sarah Goodall about his journey on social media. Be sure to give it a listen to get the inside scoop!
2021-11-19
52 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 26
A monthly round up of the top 5 insights, movements & changes in the influencer marketing industry
2021-11-01
12 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Shoshanna Davis
Tim and Sarah sit down with Shoshanna Davis, Head of Thought Leadedrship and Employee Advocacy at Intel, to talk all things social and employee advocacy
2021-10-26
46 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 25
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of September, adding our two cents.
2021-10-05
15 min
The School of Influence Podcast with Amanda Russell
37: The Case for B2B Influencer Marketing - and B2B Influencer Marketplaces
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, whose company has been helping B2B brands generate results with influencer marketing for nearly decade. He also explains the rationale behind their recent launch of the world's largest influencer marketplace - for B2B! For more information: •Onalytica: https://onalytica.com •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your a...
2021-09-29
26 min
Onalytica Influencer Marketing Podcasts
How Can Brands Work With Influencers In Regulated Industries
Onalytica CEO is joined by Kevin L. Jackson, Dr Efi Pylarinou and Luke Brynley-Jones to discuss how influencer marketing can work even in regulated industries such as finance and pharma.
2021-08-26
47 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 24
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of July, adding our two cents.
2021-08-04
15 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 23
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of June, adding our two cents.
2021-07-29
16 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Charrele Brown
This week Tim and Sarah chat to Charrele Brown,Head of Digital Selling Executive Branding Program & Gamification for Digital Selling at SAP. Charrele goes into detail about how to build your personal brand and achieve your goals across social media - don't miss it!
2021-07-01
48 min
Winfluence - The Influence Marketing Podcast
The Software Company Focused on Influence, Not Just Influencers
The underlying theme of my book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about influencers and think of it in terms of how to drive influence. That can come from online influencers with big followings, but it can also come from your own brand building influence in your industry. It can come from partnering with community leaders and elected officials. It can come from friendships and alignment with people who have influence in certain spheres but don’t have big online followings or even accounts....
2021-06-23
39 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 22
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of May, adding our two cents.
2021-06-07
15 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Zoe Sands
This week Tim and Sarah chat to Zoe Sands, Social Media & Community Lead at Veritas. They dive into online privacy, Reddit communities, and as always, personal online brands. Be sure to tune in!
2021-06-02
47 min
Onalytica Influencer Marketing Podcasts
Social Advocacy With Danielle Jones-Hunte
Tim and Sarah chat with Danielle Jones-Hunte, Global Head of Employee Advocacy at BP about her online brand and advice she has for people just starting out.
2021-05-25
53 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 21
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of April, adding our two cents.
2021-05-10
17 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At ThoughtSpot, With Paola Johnson
Paola Johnson joins Tim and Sarah for the latest LinkedIn Live episode. They discuss employee advocacy, getting started on social, and the best way to approach what to share and how to set yourself boundaries on what you share when it comes to posting on social media in a professional environment
2021-05-05
50 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 20
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of March, adding our two cents.
2021-04-09
14 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At Google Cloud, With Nigel Walsh
Nigel Walsh takes us through his journey of building an online brand, cakes, Peloton and all, giving some great tips along the way for anyone looking to build their own online brand.
2021-04-07
58 min
Inside B2B Influence
Tim Williams from Onalytica on Optimizing B2B Influencer Experiences
Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams. Discussion topics in this interview include: About Onalytica as a B2B influencer marketing platform Tim's role as CEO at Onalytica The current state of B2B influencer marketing The impact of COVID-19 on B2B influencer marketing Why Always-On influencer marketing is good for both brands and influencers How to convince more B2B brands to focus on the experience they create for influencers as much as they do for customers Opportunities for B2B companies to leverage...
2021-04-07
42 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At Oracle, With Benjamin Arnulf
In this episode Tim and Sarah chat to Ben Arnulf from Oracle. We highly recommend this interview to anyone who is looking to develop their social media influence!
2021-03-24
44 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At Boeing, With Georgina Goode
In this episode Tim and Sarah chat with Georgina Goode from Boeing about their social & employee advocacy journey.
2021-03-12
50 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 19
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout February, adding our two cents.
2021-03-09
11 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At Mercer, With Christina Dove
Tim and Sarah speak to Christina Dove, Regional Market & Culture Leader at Mercer about her advocacy journey and how she got to where she is now
2021-02-25
51 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At WSP, With David Perry
In this episode, Tim and Sarah sit down to chat with David Perry, Advisor, Global Social Media at WSP about employee and social advocacy. Be sure to give it a listen if you're thinking about starting an employee advocacy program, or if you're looking to build upon what you've already started.
2021-02-11
48 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 18
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout January, adding our two cents.
2021-01-29
11 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At SAP, With Timo Elliott
Tim Williams and founder of Tribal Impact Sarah Goodall are joined for the 7th episode in our social advocacy series by Timo Elliott, VP, Global Innovation Evangelist at SAP. Timo's built up quite a following across social media channels over the years and in this session they discuss how quality is better than quantity, & authenticity should always be a priority.
2021-01-28
45 min
Onalytica Influencer Marketing Podcasts
Employee Advocacy At Cognizant, With Gerry Moran
Tim Williams and founder of Tribal Impact Sarah Goodall are joined for the 6th episode in our social advocacy series by Gerry Moran, Global Head of Social Media & Content at Cognizant. Gerry's built up quite a following across social media channels over the years and in this session they discuss social media as a strategy and why brands should not leave it until the last minute to implement it! This is all done mainly through cake metaphors...
2021-01-14
38 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 17
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout November, adding our two cents.
2020-12-04
07 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 16
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout October, adding our two cents.
2020-11-26
10 min
Onalytica Influencer Marketing Podcasts
Social Advocacy: Employee Advocacy at VMWare
Our CEO Tim Williams and founder of Tribal Impact Sarah Goodall are joined for another episode in our social advocacy series by Brian Madden, Lead Field Technologist, EUC at VMWare
2020-11-26
54 min
Onalytica Influencer Marketing Podcasts
Social Advocacy: Employee Advocacy at Mercer
In this episode Tim Williams and Sarah Goodall chat to Head of Social at Mercer, Danielle Guzman about how her Employee Advocacy journey started and where she is now.
2020-11-26
1h 00
Onalytica Influencer Marketing Podcasts
Social Advocacy: Employee Advocacy at SAP
Tim and Sarah are joined by Edyta Malesza-Malatrat, Marketing Director at SAP to discuss employee advocacy and her journey on social media
2020-11-26
44 min
Onalytica Influencer Marketing Podcasts
Social Advocacy: Employee Advocacy at Consultancies
Sarah Goodall from Tribal impact and Onalytica's Tim Williams chat to Rob McCargow about his journey on social media.
2020-11-25
32 min
Extraordinary Women Radio with Kami Guildner
Bryan Kramer – Founder of the H2H Movement – Human to Human – Episode 168
Today on Extraordinary Women Radio, I am happy to introduce you to Bryan Kramer, the Founder of the H2H Movement - Human to Human.Bryan is a keynote at our Extraordinary Women Ignite Virtual Conference! I couldn't be more excited to bring his expertise to you!In this Episode: How H2H “Human to Human” Movement started and revolutionized ideal business practices The relevance and importance of H2H in our present times How vital “human connection” is amidst the pandemic Bryan's hope for the world after this crisis His timel...
2020-09-18
40 min
Extraordinary Women Radio
Bryan Kramer – Founder of the H2H Movement – Human to Human – Episode 168
Today on Extraordinary Women Radio, I am happy to introduce you to Bryan Kramer, the Founder of the H2H Movement - Human to Human. Bryan is a keynote at our Extraordinary Women Ignite Virtual Conference! I couldn't be more excited to bring his expertise to you! In this Episode: How H2H “Human to Human” Movement started and revolutionized ideal business practices The relevance and importance of H2H in our present times How vital “human connection” is amidst the pandemic Bryan's hope for the world after this crisis His timely insights on how marketing should be What prompted his caree...
2020-09-18
40 min
Onalytica Influencer Marketing Podcasts
ROI for Influencer Marketing: How to Measure Return on Influence
This episode of #InfluencerChats sees Jack joined by Chris Penn, Andy Rivett-Carnac and Ronald van Loon, discussing Return of Investment/Influence, when it comes to influencer marketing
2020-04-07
37 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 9
The Influential Times Episode 9 by Onalytica
2020-04-05
12 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing and Employee Advocacy
In this episode of #InfluencerChats Alistair Wheate is joined by Sarah Goodall and Danielle Guzman as they discuss the connections that influencer marketing and employee advocacy share.
2020-03-24
38 min
Onalytica Influencer Marketing Podcasts
In light of COVID-19, how can marketers turn their events digital?
Onalytica's Alistair Wheate sat down to chat to Brian Fanzo, Dr. Sally Eaves and Ronald van Loon about how marketers can turn heir events digital and benefit from it. We're all living in the uknown at the moment, but that doesn't mean all plans have to be cancelled or postponed.
2020-03-23
55 min
#GetSocial - The Connected Leader Podcast
Get Social - The Connected Leader Podcast - Tim Williams, CEO of Onalytica
In this episode of the Get Social Connected Leader Podcast, I'm delighted to interview Tim Williams. Tim has over 15 years experience connecting brands with their key influencers across political, traditional media and social media channels. He joined Onalytica in 2012 and became CEO in 2014. Tim has personally led the influencer program strategy and implementation for brands such as Microsoft, Barclays, IBM, Coca-Cola, Thomson Reuters, The Gates Foundation, The British Heart Foundation and RSPB, helping them to incorporate social influencer relations into their marketing and communications strategy
2020-03-11
00 min
Onalytica Influencer Marketing Podcasts
Why Influencer Marketing and SEO are a Match Made in Heaven
In this episode of #InfluencerChats, Co-Founder and CMO of Orbit Media Andy Crestodina, Co-Founder of Smart Insights Dave Chaffey and Head of SEO at Session Media Ben Alfrey discuss the ties between influencer marketing and SEO.
2020-03-10
28 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 8
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout February, adding our two cents. Have a listen to learn the top 5 insights, movements & changes in the influencer marketing industry in throughout February.
2020-03-09
14 min
Onalytica Influencer Marketing Podcasts
#InfluencerChats Integrating Influencers Into Your Business as Usual Activity
#InfluencerChats Integrating Influencers Into Your Business as Usual Activity by Onalytica
2020-02-25
37 min
Onalytica Influencer Marketing Podcasts
#InfluencerChats What do Influencers Want From Brands?
In this episode of #InfluencerChats, Alistair Wheate speaks to Marsha Collier, Andy Crestodina and Ronald van Loon about what influencers really expect from brands.
2020-02-05
38 min
Onalytica Influencer Marketing Podcasts
Influential Times Episode 7
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout January, adding our two cents. Have a listen to learn the top 5 insights, movements & changes in the influencer marketing industry in November & December
2020-01-31
18 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 6
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout November & December, adding our two cents. Have a listen to learn the top 5 insights, movements & changes in the influencer marketing industry in November & December
2019-12-18
19 min
Onalytica Influencer Marketing Podcasts
#InfluencerChats - Marketers: Let's Make a Pledge to Stop Using "Micro", Macro" and "Nano
This week we're joined by Digital Marketing Experts: Andy Crestodina, Ronald van Loon and Neal Schaffer to discuss what it means to be an "influencer" in B2B.
2019-12-17
32 min
Onalytica Influencer Marketing Podcasts
#InfluencerChats - How To Write An Influencer Marketing Business Case
Welcome to the first of Onalytica's #InfluencerChats series. In this episode we hear Kelvin Lee, Global Director of Social Media Experience at Refinitiv, Marie Faulkner, Senior Social Media Manager at Marie Curie, and Chris Smith, Associate Director - Research & Analytics at Ketchum discuss the ins and outs of writing an influencer marketing business case, led by our very own Jack Morel-Paulo.
2019-12-06
34 min
Onalytica Influencer Marketing Podcasts
Influential Times Episode 5
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout October, adding our two cents. Have a listen to learn the top 5 insights, movements & changes in the influencer marketing industry in October.
2019-10-31
13 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 4
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout August, adding our two cents. Instagram came up quite a few times again this month! This time it wasn't a quite-so-peachy situation and has ended up in investigations and blocking of Ad partner Hyp3r.
2019-09-06
09 min
Onalytica Influencer Marketing Podcasts
Influential Times Episode 3
A monthly round up of the top 50 insights, movements & changes in the influencer marketing industry
2019-08-09
10 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 2
Episode 2 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry
2019-07-03
13 min
Onalytica Influencer Marketing Podcasts
The Influential Times Episode 1
Episode 1 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry
2019-06-06
16 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing in the B2SMB Space - Feat. Robert Levin
Influencer Marketing in the B2SMB Space - Feat. Robert Levin Chief SMB Officer & Editor-in-chief at RSL Media
2018-10-17
26 min
Onalytica Influencer Marketing Podcasts
The 4 Main Reasons Brands Engage With Influencers
Why do brands engage with influencers? Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising? Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers? Onalytica's head of Produce Alistair Wheate answers these questions and more by discussing the 4 main reasons why brands engage with influencers on social across B2C, B2B and B2G. In the talk Alistair will explore the pros and cons of each...
2018-09-10
30 min
SUPERVIVENCIA DIGITAL
Supervivencia Digital - Episodio 6 - Onalytica (Para márketing de influencers)
En el podcast de hoy, hablamos de Onalytica. Esta herramienta te ayudará a detectar influencers en base a tu estrategia de marketing de contenidos. Para empezar a usarla sólo debes loguearte con tu cuenta de Twitter y obtendrás una prueba gratuita. Onalytica es una empresa londinense -con doble sede en Londres y Estados Unidos- especializada en marketing de contenidos, análisis predictivo, marketing de influencers, medición de la influencia, identificación de influencers, gestión de relaciones con influencers, inteligencia de mercado en tiempo real, información y análisis de Big Data. Ofrece el softtware: Influencer Relations...
2017-12-01
05 min
Onalytica Influencer Marketing Podcasts
Podcast With Philip Brown
Podcast With Philip Brown - Head of Influencer Marketing at Come Round - The Social Influencer Marketing Agency.
2017-08-25
19 min
Onalytica Influencer Marketing Podcasts
Using Influencer Marketing to Develop New Business.
An interview with Shane Barker - Digital Strategist | Business Development Consultant - on how to use influencer marketing to develop new business.
2017-08-08
45 min
EdTechNOW
Matt Miller On EdTech NOW
Matt Miller is a teacher who has blended technology into his classes for more than 10 years. He is a Google-Certified Innovator, one of 1,000 in the U.S. He is also the author of the important book, Ditch that Textbook. Ditch that textbook! It's more than a battle cry - it's a methodology. Texts are a google search away, and video instruction is all over YouTube. How do students respond to the idea of “assigning the internet” in order to learn? Matt Miller is a teacher, blogger and presenter from West Central Indiana. He has infused technology and innovative teaching methods in h...
2017-04-18
00 min
Onalytica Influencer Marketing Podcasts
Using Influencer Marketing to Maximise Your Social with Neal Schaffer
An interview with Neal Schaffer - Social Media Keynote Speaker, Consultant, Author, and CEO of Maximize Your Social - on how to use influencer marketing to maximise your social
2017-03-15
37 min
Onalytica Influencer Marketing Podcasts
Influencer Marketing in 2017: How to #ThinkLikeaFan
An interview with Brian Fanzo the founder of iSocialFanz on the importance of influencer marketing in 2017 and how to #ThinkLikeaFan
2017-02-22
22 min
Onalytica Influencer Marketing Podcasts
Cities4Climate Power of Influencer Engagement with Andrea Learned and Stephanie Stuckey Benfield
An interview with digital thought leadership strategist Andrea Learned known for her work in climate change and sustainability, and Stephanie Stuckey Benfield Chief Resiliance Officer at the Mayor's office in the city of Atlanta. Discussion focuses on the importance of social media and influencer marketing in environmental campaigns
2017-02-05
27 min
Onalytica Influencer Marketing Podcasts
Under the Influence - Panel Discussion with Philip Trippenbach, Ross Breadmore and Lucy Hall
A discussion on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Ross Breadmore - Associate Director Innovation at Synechron, Philip Trippenbach - Head of Influencer at Edelman and Lucy Hall - Director at Avviso Media, and founder of Social Day.
2016-10-18
32 min
Onalytica Influencer Marketing Podcasts
Under the Influence - Podcast with Spiros Margaris, Alexandra Bozova and Darian Sims
A pre-event interview on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Spiros Margaris, #1 Global Influencer in #Fintech; Darian Sims, B2B Marketing Director EMEA, Canon and Alexandra Bozova, Social Influencer Engagement and Digital Marketing for IBM UK and Ireland.
2016-07-28
19 min
IA & Marketing Digital para Negocios
Onalytica, una herramienta para detectar influencers en base a tu contenido
Las empresas se preocupan cada día más por encontrar usuarios que actúen como influencers de sus servicios y productos, pero uno de los puntos clave para que la estrategia funcione, es la detección de los usuarios más adecuados para ello, por ello hoy quiero compartir contigo una herramienta llamada Onalytica, que te ayudará a detectar influencers en base a tu estrategia de marketing de contenidos.
2016-03-28
02 min