Shows
OneCoast Training Podcast3 Ways to Use the OneCoast Sales GPTsOneCoast has implemented specialized Sales GPTs designed to act as expert digital partners for representatives by housing extensive brand data and catalogs. These tools streamline pre-appointment planning by analyzing a retailer’s online presence to suggest specific SKUs and tailored talking points. While traveling between meetings, sales reps can use voice dictation to identify smart order add-ons or compare purchasing trends across similar accounts. At the conclusion of the day, the AI assists in strategic follow-up by reviewing order copies to find missed opportunities or future reorder paths. Ultimately, these tools serve to increase order sizes and strengthen client re...
2026-01-2710 min
OneCoast Training PodcastIntroducing Mary MeyerIn preparation for the rollout of Mary Meyer to the OneCoast line package, Patrick Keiser sat down to talk with Mary Meyer's VP of Sales, Melissa Bullock. They discussed best practices for selling plush, the ideal customer for Mary Meyer, and how to effectively work with buyers in the Children's and Toy store category.
2025-10-2318 minOneCoast Training PodcastGrace Brands: Cultivating New Accounts and Sales SuccessPatrick Keiser has an interview with Amy Dawes of Grace Brands, who discusses the strategic importance of opening new accounts for building a healthy sales territory. She emphasizes "matchmaking" brands to retailers by understanding each brand's unique persona, such as Green Leaf's "girly" aesthetic for boutique placement or Bridgewater's signature "Sweet Grace" fragrance with a philanthropic giveback. Daw offers practical advice for territory managers on prospecting—including utilizing competitor dealer locators, preparing suggested opening orders, and having a well-stocked car with samples—to streamline the sales process. She also highlights the power of fragrance as a consumable product that enco...
2025-09-1521 min
OneCoast Training PodcastIntroducing Town PrideOneCoast Territory Managers Leslie Dickinson and Rebekah Bostwick talk with Patrick Keiser about the new line they are representing, Town Pride. In this discussion, they cover the basics of selling the line, including selling strategies such as where to start, how to introduce it to new customers, and which parts of the line have been successful so far.
2025-07-0937 min
OneCoast Training PodcastUsing Jane Marie Samples to Entice and Engage CustomersIn this sales-focused episode, we sit down with Territory Managers Cathy Seagraves and Brittany Latiolais, alongside Jane Marie’s Dwaina Kerr and host Patrick Keiser, to explore the power of physical samples in driving customer engagement and closing sales. Whether you’re new to selling Jane Marie or looking to refresh your approach, this conversation offers real-world tactics you can implement today.You'll learn how to turn samples into strategic tools for storytelling, upselling, and building trust. From tips on organizing your sample bag and planning quick-hit product presentations to leveraging trends and optimizing follow-up rout...
2025-05-2626 min
OneCoast Training PodcastBack to the Basics with Grace BrandsIn this episode of the OneCoast Sales Podcast, we sit down with Amy Dawes, Director of Sales for Grace Brands, to revisit the foundational elements that drive success with this beloved portfolio. Whether you're a new Territory Manager or a seasoned veteran, this "Back to Basics" session is packed with relevant reminders and essential tools to sharpen your approach.Amy shares insights on the storytelling power behind Grace Brands, how to leverage the B2B website and Salsify for smarter selling, and why meticulous attention to paperwork is key when working with these lines. Tune...
2025-05-1944 min
OneCoast Training PodcastUsing the PBK Website as an Asset to Assist SalesIn this special training episode, we dive into how Primitives by Kathy sales representatives can transform website-only buyers into loyal, relationship-driven customers. Join the PBK National Sales Manager and experienced sales reps as they share real-world strategies, best practices, and conversation starters to connect with customers who primarily shop online. Learn how to leverage the website as a powerful tool — not a competitor — to enhance your in-store visits, build lasting relationships, and increase sales success. Whether you're driving between appointments or prepping for your next meeting, this episode is packed with actionable insights you can start using today!
2025-05-1233 min
OneCoast Training PodcastMastering Apparel Sales: Insights from Mary Square Training In this episode, we delve into the recent training session with Mary Square, focusing on strategies for OneCoast sales representatives to enhance their engagement with apparel buyers. Learn how to identify and present key product styles, articulate Mary Square's unique brand values, and effectively communicate with buyers to drive sales. This episode is packed with actionable insights to elevate your apparel sales approach and strengthen buyer relationships.
2025-05-051h 16
OneCoast Training PodcastBook Club- Why We Buy: The Art of AdjacenciesRoughly 80% of a store's sales come from 20% of their customers. For a store to grow, it does not necessarily need to find new customers; it needs to do more business with the customers it already has. This can be done through more consistent marketing to bring them into the store, better customer service, and/or displaying products in ways that remind the customer that they want or need something else. Add-on sales don't just happen at the cash/wrap. If done well, placing one item next to another can help sell one or both. In this episode, we look...
2024-08-1910 min
Main Street Matters by Heart on Main StreetLeveraging Relationship with Sales RepsVendor sales reps provide much more to the retail business than catalogs. They can inform you about what they're seeing in the field, exclusive deals, and knowledge and insights to help your business grow. I spoke with Adam Schrier of Creative Co-Op, Angela Schmook of Road Runners, Brian Schroeder of Creative Brands, and Majda Rensberger of OneCoast about how they view the role of sales reps in today's wholesale marketplace, how relationships with sales helps can impact your store, and the role of the sales rep of the future. Heart on Main Street: https://www.heartonmainstreet.org/
2024-08-0154 minMain Street Matters by Heart on Main StreetEpisode 54: Leveraging Relationship with Sales RepsVendor sales reps provide much more to the retail business than catalogs. They can inform you about what they're seeing in the field, exclusive deals, and knowledge and insights to help your business grow. I spoke with Adam Schrier of Creative Co-Op, Angela Schmook of Road Runners, Brian Schroeder of Creative Brands, and Majda Rensberger of OneCoast about how they view the role of sales reps in today's wholesale marketplace, how relationships with sales helps can impact your store, and the role of the sales rep of the future.
Heart on Main Street: https://www.heartonmainstreet.org/
2024-08-0154 min
OneCoast Training PodcastBook Club- Why We Buy: Dressing Up the Dressing RoomRetail store dressing rooms are where customers spend 25-30% of their entire time within a store, yet they are often not seen as selling tools to the retailer. Here, we discuss recommendations from Paco Underhill, the author of Why We Buy, on how to improve dressing rooms to make them more attractive and enhance the customer experience.
2024-07-2912 min
OneCoast Training PodcastBook Club- Why We Buy: Can't You Read the Sign?Signage is not just a visual element in a store; it's a silent guide that enhances your shopping experience. Yet, we often overlook its impact unless it's poorly executed. Putting up a sign is not just about finding an empty space and plastering a message. It is about knowing what message to put at each point within the store in order to ensure that it resonates with the shopper at that point in time. In this episode, we dive into what Paco Underhill says about store signage in Why We Buy, and we investigate how retailers can use signage...
2024-07-1513 min
OneCoast Training PodcastBook Club- Why We Buy: Product Placement that Takes into Account Customers' Age and Physical AbilitiesIn this episode, we examine how retailers can place products to make them more accessible to customers based on their demographics and how this can help increase sales. Paco Underhill mainly focuses on two major demographics: aging customers and children when demonstrating his points. By making small changes in where products are placed, you can increase a customer's ability to interact with the product and increase their likelihood of buying it. Feedback survey: https://www.surveymonkey.com/r/7GT6HBM
2024-06-1716 min
OneCoast Training PodcastBook Club: Why We Buy- Engaging the Five SensesIn this episode, we examine how retailers can engage customers' senses to sell more products. Our ability to use our senses is how we gather information. The more information that we can gather about a product, the more likely we are to purchase that item. In Why We Buy, Paco Underhill says that nearly all unplanned purchases result from a retailer engaging the senses on the store's premises. This means that the more you increase a customer's ability to see, hear, taste, touch, and smell the products within a store, the more the retailer will sell. Survey f...
2024-06-0319 min
OneCoast Training PodcastBook Club: Why We Buy- Need Space and Comfort to Make Buying DecisionsIn this episode, we dive into the concept that the more time a customer spends within a store the more they will be likely to buy. One way to increase the time spent within a store is to make the shopping experience more comfortable and provide customers with space in order to make decisions on products. We'll look at what Why We Buy suggests concerning these topics. Survey: https://www.surveymonkey.com/r/SFHM3S6
2024-05-2014 min
OneCoast Training PodcastBook Club: Why We Buy- Customers Generally Gravitate to the RightIn this episode, we look at possibly the most famous lesson from Paco Underhill's Why We Buy: the idea that customers generally gravitate to the right. This is a well-known concept, but what is less known is what to do with this information. We look at the ramifications of customers gravitating to the right and how to use this information to your advantage for store design and display creation. Survey: https://www.surveymonkey.com/r/LBHX3T3
2024-05-0609 min
OneCoast Training PodcastBook Club: Why We Buy- the Importance of a Decompression or Transition ZoneAs we dive further into Paco Underhill's Why We Buy, we will take a look at the next major takeaway from this book: the importance of a decompression or transition zone. The violation of this is honestly one of the biggest mistakes I see when visiting retailers. So many do not understand the concept of a decompression zone or do not take it into account when they are designing their store. So, we'll talk about what this is and some tips on how to decrease the amount of space it takes up within a retail store. Survey: ht...
2024-04-2309 min
OneCoast Training PodcastBook Club: Why We Buy- The Store Experience Starts OutsideTo relaunch the OneCoast Training Podcast, we are going to dive into content that will help you add value to your retailers when you make sales calls. We will look at Paco Underhill's book Why We Buy and pull major lessons you can implement with your retailers. The first of these lessons is that the store experience starts outside. From the moment the customer sees the retail store, their experience with the retailer begins. What are some things that retailers can do outside their doors in order to attract more customers or make a good impression on potential b...
2024-04-0816 min
Rooted in Retail6 Tips for Retail Success in 2024: After the ShowIn this episode of 'After the Show', we are live from Palm Springs after our first Oasis of Opportunity Retreat. I want to discuss additional strategies for retailers to focus on in 2024. I am joined by special guests Majda Rensberger from OneCoast and Steph Bechard from Crystal Media. We are talking about the significance of adapting business strategies to effectively engage customers, the need for talent acquisition and delegation to scale up businesses, and the importance of storytelling in marketing and branding. The discussion also covers the critical role of email marketing and the need f...
2024-02-2219 min
Wake Up and Lead#64 - SEC Football -->a 9-5 Job-->Speaker--> Author w/ Alex DemczakAlex Demczak is a former SEC quarterback for the Missouri Tigers. Alex graduated with a degree in Communication and a minor in Business.
Alex is an inspiring communicator, facilitator, and trainer who challenges businesses, schools, sports teams, and non-profits to maximize their potential and make a difference.
Alex is the author of Thrive U. The inspirational book is a collection of stories from 100 collegiate and professional athletes from across the country. The book has been used by many youth groups, schools, and businesses as a resource to help others maximize their platform and Thrive rather...
2023-05-1537 min
Nothing But The TruthTaking Massive Action with Integrity and Focus with Alex DemczakBob and Dave have an engaging conversation with Alex Demczak, passionate about helping high-performance leaders take the next step in their leadership journey through the virtue of #integrity. Alex has worked with some most successful companies across various industries and shows you how to seek a path of #success the right way. #NothingButTheTruth
More on Alex Demczak:
Alex Demczak is a top keynote speaker and trainer for the Jon Gordon Companies. He frequently delivers keynotes and conducts training programs based on The Power of Positive Leadership and The Power of a Positive Team with the...
2023-05-0328 min
Lets Have This ConversationMaximizing Potential & Making a Difference after Football with: Alex DemczakAlex Demczak is a former SEC quarterback for the Missouri Tigers. Alex graduated with a degree in Communication and a minor in Business. Alex is a keynote speaker, entrepreneur, and author who challenges businesses, schools, and sports teams to maximize their potential and make a difference. Alex is the best-selling author of The Sale with Jon Gordon. The Sale delivers an invaluable lesson about what matters most in life and how to achieve it. The business fable teaches four lessons about integrity to create lasting success. The Sale has been endorsed by Dave Ramsey, Ed Mylett, Michael Porter Jr...
2022-04-1445 min
The Third Growth Option with Benno Duenkelsbuehler and GuestsOmni-Channel – from Buzzword to Revenue GrowthAre you looking for a Third Growth Option ℠ ? Majda Rensberger – wholesale consumer product sales and marketing executive at national sales agency OneCoast for over 15 years – talks about the challenges of “meeting the customer where they are”, the customer journey, loyalty, retention, and the mindset that are required to embrace omni-channel selling as a way to optimize and maximize sales. Near the end, Majda shares her personal “change management” experience, growing up in Bosnia and being welcomed to the USA as a war refugee, and how that experience shaped her perspective. 3:42 – “…omni...
2021-03-1125 min
OneCoast Training PodcastMarketing Minute- Winter 2020 ShowsShow Marketing Update for the Winter 2020 shows
2019-10-2901 min
HACKED: Unlocking the Code to Success with Robert StewardLeadership Hacks for Future Entrepreneurs with Alex DemczakIn this episode of Hacked we talk about networking hacks with Alex Demczak. Alex Demczak is a former SEC quarterback for the Missouri Tigers. Alex graduated with a degree in Communication and a minor in Business. Alex is an inspiring communicator, facilitator and trainer who challenges businesses, schools, sports teams, and non-profits to maximize their potential and make a difference. Alex is the author of Thrive U. The inspirational book is a collection of stories from 100 collegiate and professional athletes from across the country. The book has been used by many youth groups, schools, and busi...
2019-07-1540 min
OneCoast Training PodcastA Conversation with JC & Rollie- Brand TrainingAudio Version of the JC & Rollie Brand Training that was conducted by Marlina Morris, Jane Thiergart, and Shelly Rando. The video of this training can be found on the HUB. Recorded in May, 2019.
2019-05-2938 min
Small Business Answer ManEp: 071 Alex DemczakAlex Demczak is a former SEC quarterback for the Missouri Tigers. Alex graduated with a degree in Communication and a minor in Business. Alex is an inspiring communicator, facilitator and trainer who challenges businesses, schools, sports teams, and non-profits to maximize their potential and make a difference. Alex is the author of Thrive U. The inspirational book is a collection of stories from 100 collegiate and professional athletes from across the country. The book has been used by many youth groups, schools, and businesses as a resource to help others maximize their platform and Thrive rather than simply survive. Alex is a...
2019-05-2743 minOneCoast Training PodcastApril Coffee with the CoachesPam and Marlina take you on a journey with JC Rollie
2019-05-0632 min
OneCoast Training PodcastEmotional IntelligenceOneCoast has a strong belief in building a culture which focuses on mutual trust and respect among individuals, ownership and accountability to our actions, honesty and transparency within our interactions, and collaboration and integration across teams. Building upon an individual's emotional intelligence allows them to develop and cultivate more meaningful relationships and become more confident in your actions with others.
2018-08-2423 min
OneCoast Training PodcastCulture and Core ValuesOneCoast's culture and core values presented by John Keiser and Majda Rensberger
2018-08-1449 min
OneCoast Training PodcastSaturation Guidelines for Grace BrandsThis is the audio of a webinar done on Grace Brands saturation guidelines.
2018-08-1458 min
OneCoast Training PodcastMerchandising Grace BrandsThis is the audio of a webinar done on merchandising Grand Brand products.
2018-08-1441 min
OneCoast Training PodcastMatchmaking for Grace BrandsThis is the audio of a webinar done on matchmaking for Grace Brands.
2018-08-141h 03OneCoast Training PodcastOrdering Grace Brands on EMUNThis is the audio of a webinar presentation done on using EMUN to order Grace Brand products.
2018-08-141h 01