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Coffee with a Journalist
Rachel Curry, CNBC
On this episode of Coffee with a Journalist from the OnePitch team, we’re joined by Rachel Curry — a sharp, insightful freelance journalist who regularly contributes to CNBC. Rachel has a talent for breaking down complex topics in finance, tech, and local affairs with both clarity and a touch of humor. We talk about the real-life ups and downs of freelancing, how the media world is shifting, and her latest project, Acronym — a newsletter that cuts through corporate-speak to get to the heart of the story. Whether you’re in PR, journalism, or just love a good behind-the-scenes peek into the...
2025-04-08
25 min
Coffee with a Journalist
Rachel Curry, CNBC
On this episode of Coffee with a Journalist from the OnePitch team, we’re joined by Rachel Curry — a sharp, insightful freelance journalist who regularly contributes to CNBC. Rachel has a talent for breaking down complex topics in finance, tech, and local affairs with both clarity and a touch of humor. We talk about the real-life ups and downs of freelancing, how the media world is shifting, and her latest project, Acronym — a newsletter that cuts through corporate-speak to get to the heart of the story. Whether you’re in PR, journalism, or just love a good behind-the-scenes peek into the news...
2025-04-08
25 min
Coffee with a Journalist
Anya Meyerowitz, Freelance
Welcome to this episode of "Coffee with a Journalist," brought to you by the team at OnePitch! Today, we have the pleasure of speaking with Anya Meyerowitz, a seasoned freelance editor and journalist whose impressive portfolio includes Glamour, Conde Nast Traveler, Tatler, and many more. In this engaging conversation, Anya shares her insights on what PR professionals should avoid in subject lines, her interest in meeting publicists in person (but not after hours), and her unique process of making pitches work within the constantly evolving news cycle. Tune in as they dive into the world of media collaboration and learn...
2024-10-22
18 min
Coffee with a Journalist
Anya Meyerowitz, Freelance
Welcome to this episode of "Coffee with a Journalist," brought to you by the team at OnePitch! Today, we have the pleasure of speaking with Anya Meyerowitz, a seasoned freelance editor and journalist whose impressive portfolio includes Glamour, Conde Nast Traveler, Tatler, and many more. In this engaging conversation, Anya shares her insights on what PR professionals should avoid in subject lines, her interest in meeting publicists in person (but not after hours), and her unique process of making pitches work within the constantly evolving news cycle. Tune in as they dive into the world of media collaboration and...
2024-10-22
18 min
Coffee with a Journalist
Maxwell Millington, Axios
Welcome back to another exciting episode of Coffee with a Journalist, brought to you by the team at Onepitch. In today's episode, we're joined bt Maxwell Millington, the entertainment reporter for Axios. Max takes us behind the scenes of his role at Axios, sharing how he navigates his inbox, prioritizes pitches, and the importance of understanding coverage. He also provides insights into merging the realms of entertainment and sports, and tips for PR pros to catch his attention. If you’ve been curious about the dynamic intersection of entertainment reporting and local news, this episode is for you. So, grab yo...
2024-10-15
22 min
Coffee with a Journalist
Pilar Guzmán, Oprah Daily
Welcome back to another episode of Coffee with a Journalist, brought to you by the team at Onepitch. In this episode, Beck Bamberger chats with the esteemed Pilar Guzmán, Editorial Director at Oprah Daily. Pilar shares her valuable insights on creating compelling subject lines, the evolution of pitch language, and how to effectively showcase assets and sources in your pitches. Whether you're a publicist looking to improve your pitch game or simply curious about the inner workings of top-tier journalism, you won't want to miss this conversation. Stay tuned as we dive into the ever-evolving world of media and s...
2024-10-08
17 min
Coffee with a Journalist
Pilar Guzmán, Oprah Daily
Welcome back to another episode of Coffee with a Journalist, brought to you by the team at Onepitch. In this episode, Beck Bamberger chats with the esteemed Pilar Guzmán, Editorial Director at Oprah Daily. Pilar shares her valuable insights on creating compelling subject lines, the evolution of pitch language, and how to effectively showcase assets and sources in your pitches. Whether you're a publicist looking to improve your pitch game or simply curious about the inner workings of top-tier journalism, you won't want to miss this conversation. Stay tuned as we dive into the ever-evolving world of media a...
2024-10-08
17 min
Coffee with a Journalist
Iris Goldsztajn, Marie Claire
This week on the show, we welcome Iris Goldsztajn morning editor at Marie Claire. During the episode, Iris discusses her role in celebrity news and women's lifestyle coverage, the intricacies of managing a high volume of PR pitches, her preferences for specific types of pitches, and the nuances of working independently in a demanding field.
2024-06-11
22 min
Coffee with a Journalist
Sarah Allard, Condé Nast Traveller
Sarah Allard is a digital director at Conde Nast Traveller. During the episode, Sarah discusses how her role has shifted from writing to strategy and planning, what catches her eye in a travel pitch, the types of stories she helps Condé Nast Traveller tell, and what it's like working with a global journalism team. Let's get into it!
2024-06-04
22 min
Coffee with a Journalist
Taylor Crumpton, Freelance
We sat down with Taylor Crumpton, freelance writer with bylines in TIME, Essence, Grammy.com, Pitchfork, Marie Claire, and more for today's Coffee with a Journalist episode. During the episode, Taylor discusses her take on going viral, her collaborative approach to working with publicists, strategies for networking and building relationships with purpose, and what she's currently focused on in coverage.
2024-05-28
24 min
Coffee with a Journalist
Kelsey Ramirez, Fox Business
This week on the podcast, we sit down with Kelsey Ramirez, an associate, strategic initiatives, at Fox Business, where she edits the team’s coverage about personal finance. During the episode, Kelsey discusses her strategy for managing and prioritizing emails using color-coded tags, what she likes to see in a subject line, timing preferences for exclusives, and her favorite newsletters for staying inspired and on top of the latest headlines.
2024-05-21
19 min
Coffee with a Journalist
Joni Sweet, Freelance
Our guest on today’s episode of Coffee with a Journalist is Joni Sweet, freelancer writer covering travel, health, and wellness with bylines in Forbes, National Geographic, TIME, Trip Savvy, Lonely Planet, and more. During the episode, Joni discusses her relationship to PR folks and pitches, including a preference for personalization, how she organizes her work with a busy inbox, and what effective PR engagement looks like for her. Let's dive in to the conversation!
2024-05-14
23 min
Coffee with a Journalist
Anthony L. Fisher, The Daily Beast
Our guest on today’s episode of Coffee with a Journalist is Anthony L. Fisher. Anthony is the senior opinion editor and a columnist for The Daily Beast, and also writes the “Calling Balls and Strikes” newsletter on Substack. During the episode, Anthony discusses his strategies for managing pitches, the Daily Beast's style preferences, and insight into his role, workflow, and time management strategies. Let's get into it!
2024-05-07
19 min
Coffee with a Journalist
Beth Gillette, Cosmopolitan
Our guest on today's episode of Coffee with a Journalist is Beth Gilette. Beth is a beauty editor at Cosmopolitan where she covers skincare, makeup, hair, nails, and more across digital and print. During today's episode, Beth discusses her go-to e-mail organization tactics (hello folders and specific rules), her favorite story she's ever written and how it came to be, as well as why sit-downs with PR pros help her learn more about who they represent, and how they tick, and vice versa.
2024-04-30
25 min
Coffee with a Journalist
Ilona Limonta-Volkova, NPR Money Memories Podcast
Our guest on today’s episode of Coffee with a Journalist is Ilona Limonta-Volkova, host of Money Memories, an NPR podcast, and contributing writer on fintech at Forbes. During the episode, Ilona discusses her podcast and the types of guests she features, plus her dream guest, the art of staying pithy in pitching, and the best way to connect with her.
2024-04-23
18 min
Coffee with a Journalist
Tim Crino, Inc.
Our guest on today’s episode of Coffee with a Journalist is Tim Crino. Tim is a senior editor at Inc. where his coverage focus is on cybersecurity and data privacy. He also oversees Inc.'s book reviews, collaborates on strategies for Inc. Video, and edits Inc. Insider, a print section that curates expert advice from entrepreneurship's brightest. During the episode, Tim discusses how PR folks can get in his email’s “good folder” (and what that is), how he vets angles and news to cover, as well as how he stays organized and on top of his stor...
2024-04-16
25 min
Coffee with a Journalist
Farrell Evans, Freelance
In this week's episode of Coffee with a Journalist, we sit down with freelance journalist Farrell Evans. Farrell covers a range of topics like business, golf, history, and race for outlets including Inc., Sports Illustrated, the History Channel, Andscape, and more. He'll walk us through how exactly to catch his attention in your pitch to him as well as what to call out in your pitch, what he looks for in a solid publicist, and more.
2024-04-09
20 min
Coffee with a Journalist
Monica Pitrelli, CNBC
Our guest on today’s episode of Coffee with a Journalist is Monica Pitrelli, editor of CNBC Travel, part of CNBC. Monica covers news, trends, and financial matters for high-yield travelers around the world. During the episode, Monica discusses how she organizes her email inbox across time zones (she’s based in Singapore), how she puts her stories together, and what makes a great source for her coverage.
2024-04-02
20 min
Coffee with a Journalist
Maya Goldman, Axios
Welcome to this week's episode of Coffee with a Journalist, where we sit down for a chat with the talented Maya Goldman, health policy reporter at Axios. Maya takes us through her email inbox routine and shares insights into the kind of sources she prefers to work with, the timing of pitches, and much more. She emphasizes the importance of a direct yet conversational approach in pitches and the benefits of providing exclusive or embargoed information. Join us as Maya provides a glimpse into her world of healthcare journalism and offers valuable tips for publicists looking to work with...
2024-03-26
17 min
Coffee with a Journalist
John Hyatt, Forbes
In this episode of Coffee with a Journalist, host Beck Bamberger is joined by John Hyatt, a staff writer for Forbes. John specializes in covering billionaires, finance, deal making, money and politics, and white-collar crime. During the conversation, John provides insights into his coverage of the wealthiest individuals in the world, how he produces the annual Forbes 400 list and the Forbes world billionaires list, and also sheds light on his inbox, the type of pitches he receives, and how publicists can effectively engage with journalists. Additionally, John shares details about his typical workday, his experience as an intern during...
2024-03-19
20 min
Coffee with a Journalist
Andrea González-Ramírez, The Cut
In this episode of Coffee with a Journalist, we sit down with Andrea González-Ramírez, a senior writer at The Cut. Andrea discusses her role at The Cut, her beat covering systems of power, and her approach to receiving pitches. She shares insights into managing her inbox, the types of pitches that catch her attention, and the kinds of sources she prefers to work with. Andrea also delves into her story approval process, her preference for communication, and her self-care practices. Join us as we uncover the inner workings of The Cut and gain valuable tips for successfully pi...
2024-03-12
19 min
Coffee with a Journalist
Daysia Tolentino, NBC News
In this episode of "Coffee with a Journalist," we sit down with Daysia Tolentino, the culture and trends reporter at NBC News. Daysia shares her insights on covering Internet culture and trends, emphasizing the importance of pitches related to online content and trends. She discusses the challenges of identifying true trends amidst the noise of the Internet and offers valuable tips for publicists looking to pitch to her. From her preference for data-driven pitches to her inbox management strategies, Daysia provides a candid look into her world as a reporter. Join us as we dive into a conversation about...
2024-03-05
23 min
Coffee with a Journalist
Conz Preti, Business Insider
In this episode, we sit down with Conz Preti, the senior editor for Freelancers at Business Insider. Conz covers a wide range of topics, including parenting, health, college life, and sex and relationships. Throughout the episode, she provides valuable insights for publicists and freelancers looking to pitch stories to Business Insider. From her inbox management strategies to her preferences for expert sources and pitch subject lines, Conz shares tips and advice to help you land your next story in Business Insider. Join us as we dive into the world of journalism with Conz Preti.
2024-02-27
25 min
Coffee with a Journalist
Lucy Morgan, Glamour
In this episode of Coffee with a Journalist, host Beck Bamberger sits down with Lucy Morgan, purpose editor and deputy website editor at Glamour. During the discussion, Lucy shares the inside scoop on her role, her hectic inbox filled with exciting and sensitive pitches, and her dedication to meaningful, women's empowerment content. She also talks about her preferences for phone interviews, paragraph-based pitches, and the importance of authentic, expert sources. Lucy dives into Glamour's dynamic approach to women's health topics and emphasizes the need for thoughtfully crafted pitches.
2024-02-20
27 min
Coffee with a Journalist
Thomas Germain, Gizmodo
In this episode of Coffee with a Journalist, host Beck Bamberger gets into the nitty-gritty of the journalist-publicist relationship with senior technology reporter, Thomas Germain from Gizmodo. Thomas shares insights into the kind of pitches and emails he prefers, his pet peeves about pitches, his love for direct and succinct communication, and his preference for phone interviews over video. As the conversation takes a lighthearted turn, Thomas and Beck discuss the importance of respecting the work of publicists in a tough and sometimes mean world. Tune in to gain insider knowledge on how to successfully pitch to journalists and...
2024-02-13
20 min
Coffee with a Journalist
Melissa Daniels, Modern Retail
In this episode of Coffee with a Journalist, our host Beck Bamberger chats with Melissa Daniels, the senior reporter at Modern Retail. Melissa shares insights on her process for handling the hundreds of pitches she receives daily and offers tips for effective pitching. She discusses her passion for covering retail, e-commerce, fintech, and home design, and provides valuable advice for publicists looking to build successful relationships with journalists. From inbox management to the kind of subject lines she prefers, Melissa provides a unique glimpse into a reporter's perspective. Plus, she's got some interesting preferences when it comes to follow-ups...
2024-02-06
23 min
Coffee with a Journalist
Sam Blum, Inc. Magazine
In this episode of Coffee with a Journalist, we sit down with Sam Blum, a senior writer at Inc. Magazine. During the interview, Sam shares insights into his inbox management, building relationships with publicists, and what makes a compelling pitch. He also gives us a peek into his preferences on communication, news consumption habits, and the curious trend of surprise guests on video calls. Stay tuned for some candid advice and a few laughs in this milestone 200th episode.
2024-01-30
22 min
Coffee with a Journalist
Anna Tingley, Variety
Welcome to another exciting episode of Coffee with a Journalist! Today, our host, Beck Bamberger, sit down with Anna Tingley, editor at Variety. In this episode, Anna shares insights into her role at Variety, her approach to covering e-commerce, and her preferences for receiving pitches. From her favorite types of pitches and how she structures her day, Anna gives us an inside look into the life of an editor at a top-tier publication. Tune in as she shares her thoughts on press events, relationships with publicists, and much more. This episode is packed with valuable insights for anyone looking...
2024-01-23
23 min
Coffee with a Journalist
Telisha Bryan, Crain's New York Business
On this episode of Coffee with a Journalist, Telisha Bryan, managing editor of Crain's New York Business, shares valuable insights on how publicists and journalists can work together more effectively. From the importance of sending targeted pitches to tips on subject lines and embargoes, Talisha provides a wealth of knowledge for those looking to catch the attention of journalists. Tune in to hear her experiences and perspectives on building strong relationships with the media in the bustling city of New York.
2024-01-16
23 min
Coffee with a Journalist
Leo Schwartz, Fortune
Welcome to this episode of Coffee with a Journalist! Today, we delve into an insightful conversation with Leo Schwartz, a reporter at Fortune who covers the global impact of crypto regulation, cybercrime, and all things blockchain. Leo shares his approach to handling a hectic inbox, his criteria for responding to pitches, his interest in covering Latin America, and his preference for exclusive stories. He also provides valuable tips for publicists and sheds light on his upcoming work. Join us for an engaging discussion with Leo Schwartz on the art of pitching and journalism in the world of crypto and...
2024-01-09
16 min
Coffee with a Journalist
Alesandra Dubin, Freelance
In this episode of Coffee with a Journalist, host Beck Bamberger sits down with freelance travel and lifestyle writer Alesandra Dubin to discuss her experience in the world of journalism. Alesandra shares insights into the pitching process, her preferences for communication, and how publicists can build strong, lasting relationships with freelance writers. From the benefits of her Substack newsletter to her views on embargoed content and in-person meetings, Alesandra offers valuable advice for publicists aiming to work effectively with freelance journalists. Join us as we delve into the world of freelance writing and gain invaluable insights from Alesandra Dubin.
2023-12-19
22 min
Coffee with a Journalist
Emma Hinchliffe, Fortune
In this episode of Coffee with a Journalist, host Beck Bamberger sits down with Emma Hinchliffe, Senior Writer at Fortune and author of the Broadsheet newsletter. Emma shares insights into her work covering women in business, gender issues, and the most important stories affecting women. She discusses the evolving landscape of women's media coverage, how she filters through pitches, and the importance of exclusive news for the Broadsheet newsletter. Emma also provides valuable tips for publicists looking to connect with her and highlights the type of sources she seeks for her stories. This engaging conversation o...
2023-12-12
21 min
Coffee with a Journalist
Ian Kumamoto, HuffPost
In this episode of Coffee with a Journalist, host Beck Bamberger sits down with Ian Kumamoto, a contributing writer for HuffPost and various other media outlets. Ian shares valuable insights into his inbox management and what catches his eye when considering pitches. He discusses the importance of building organic and respectful relationships with publicists and how a personalized and identity-focused approach to pitches can make all the difference. Additionally, Ian highlights his love for event invites and the significance of meeting people in person. Join us as we delve into Ian's world and learn how to craft the perfect...
2023-12-05
20 min
Coffee with a Journalist
Jared Lindzon, Freelance
In today's episode, we have the pleasure of chatting with freelance journalist Jared Lindzon. Jared, who writes about the future of work for prestigious publications such as the Globe and Mail and Fast Company's Work Life section, joins our hosts, Jered Martin and Beck Bamberger, to discuss the ins and outs of pitching and working with freelance journalists like himself. From setting pitches aside to run past editors, to the importance of relevancy and data in a pitch, Jared offers a unique perspective from the freelance journalist's point of view. Tune in to this episode for an enlightening conversation...
2023-11-28
23 min
Coffee with a Journalist
Aria Bendix, NBC News
Welcome to another episode of Coffee with a Journalist, the podcast that brings you closer to the journalists behind the headlines. In today's episode, we sit down with Aria Bendix, Breaking Health Reporter for NBC News. Aria takes us through her process of sifting through pitches, shares her preferences for subject lines, and provides valuable insights on how to make a meaningful connection with journalists. Join us as we dive into the world of health journalism and discover what it takes to catch Aria's attention.
2023-11-14
20 min
Coffee with a Journalist
Hannah Orenstein, Bustle
Welcome to this week's episode of Coffee with a Journalist, where we bring you fascinating conversations with journalists and editors from top publications. In this episode, we have the pleasure of chatting with Hannah Orenstein, the deputy editor of Lifestyle and Wellness at Bustle. Hannah shares insights into the hectic world of an editor's inbox and offers some valuable advice for publicists trying to navigate the pitch process. She also surprises us with her secret, unconventional career as a romance novel writer and reveals how her personal experiences inspire her books. Get ready for an engaging discussion filled with...
2023-11-08
21 min
Coffee with a Journalist
Andrada Fiscutean, Freelance Journalist
Welcome to Coffee with a Journalist! This week, we sit down with freelance science and technology journalist Andrada Fiscutean. Based in Bucharest, Romania, Andrada writes for publications like Ars Technica, Vice Motherboard, ZDNet, Nature, and CSO Online, focusing on cybersecurity and the history of technology. She shares her unique perspective on covering stories that most staff writers wouldn't consider and the benefits of being based in a lower-cost country. She also opens up about her experiences as a Night Science Journalism Fellow at MIT and reveals her preferences when it comes to receiving pitches from publicists. Join us as we...
2023-10-31
19 min
Coffee with a Journalist
Annalee Armstrong, Fierce Biotech
Welcome to another episode of Coffee with a Journalist! In this episode, we have the pleasure of hosting Annalee Armstrong, the senior editor of Fierce Biotech. Fierce Biotech is a renowned trade publication that covers the latest news in the biotech industry, from drug development to cutting-edge scientific discoveries. Annalee shares insights on the hectic world of journalism, including the challenges of managing a flooded inbox, the importance of building relationships with publicists, and the value of circling back with sources. Join us as we dive into the fascinating world of biotech reporting with Annalee Armstrong.
2023-10-24
23 min
Coffee with a Journalist
Alexis Morillo, Bustle
In this episode, Alexis Morrillo, lifestyle editor at Bustle, gives us insight into the unique approach Bustle takes in covering trending stories. As a platform aimed at the Gen Z/Millennial audience, Bustle delves into the niche corners of the Internet, from viral TikTok trends to seasonal moments and gift guides. Alexis shares how Bustle's editorial team thrives on chaotic pitches and taps into the questions people are asking in their group chats and even what their parents are curious about. She emphasizes the importance of unpacking the why behind trends and digging deep into the corners of the...
2023-10-17
21 min
Coffee with a Journalist
Steffi Cao, Forbes
In this episode, our host Beck Bamberger sit down with Steffi Cao, a staff writer for Forbes, who specializes in covering the creator economy and internet culture. Steffi shares her insights on the creator economy beat, what catches her attention in pitches, and why she rarely writes about PR agency pitches. She also discusses the breadth of the creator economy, from Twitch streamers to hologram gamers, and the fascinating stories that emerge from this evolving industry. Join us as we sip on matcha and delve into the world of online influencers and the ventures they embark on.
2023-10-10
22 min
Coffee with a Journalist
Deanna Cuadra, EBN
In this episode, our host Beck Bamberger interviews senior reporter Deanna Cuadra from Employee Benefit News. Deanna shares insights about her background in film and how it influences her reporting. She also discusses the importance of including relevant sources in pitches, offers tips on how to catch her attention in the subject line, and more!
2023-10-03
19 min
Coffee with a Journalist
Dani Kwateng, Teen Vogue
In this episode, host Beck Bamberger sits down with the fabulous Dani Kwateng, executive editor of Teen Vogue. Dani gives us a behind-the-scenes look at the evolution of Teen Vogue over the past two decades and shares her insights on how writers can successfully pitch concepts and ideas to her as an editor. She also discusses the importance of exclusives and how they can be funneled to other esteemed publications. Oh, and did we mention that Danie delves into her time spent during New York Fashion Week? Dani discusses her experiences with this exciting event and how she balances...
2023-09-26
25 min
Coffee with a Journalist
Bree Fowler, CNET
In today's episode, we have the pleasure of speaking with Bree Fowler, the senior writer of cybersecurity and digital privacy from CNET. Bree shares her insights on building relationships through face-to-face meetings and the importance of establishing a connection with PR professionals. She also gives us a glimpse into her inbox, revealing how she manages the influx of pitches and the art of organizing her emails.
2023-09-19
25 min
Coffee with a Journalist
Catherine Perloff, Adweek
On this episode of Coffee with a Journalist, we sit down with Catherine Perloff, a reporter from Adweek. She gives us insight into her coverage of ad tech, social media platforms, and their influence on the marketing community. Catherine discusses the nuances of exclusives, how to approach her with trend stories she hasn't covered yet, the value of regular source conversations, and more.
2023-09-12
22 min
Coffee with a Journalist
Anna Hrushka, Banking Dive
In this week's episode, we have the pleasure of sitting down with Anna Hrushka, a senior reporter from Banking Dive. Anna's expertise lies in covering the banking and fintech sector, and she played a vital role in launching the Banking Dive vertical. During our conversation, Anna shares her interests in bank and fintech partnerships, her knack for finding second-day stories that deepen major news topics, and her approach to building relationships with sources through introductory calls or even in-person meetings.
2023-09-05
19 min
Coffee with a Journalist
Sarah Whitten, CNBC
In today's episode, we have a special guest joining us, Sarah Whitten from CNBC. Sarah is an entertainment reporter based in Los Angeles. She has been covering the industry for nearly a decade. During the episode, Sarah shares her tips for effective pitching, including the importance of building relationships with sources and crafting attention-grabbing headlines. She also reveals the types of stories she focuses on, from Hollywood news to box office trends, and expresses her interest in expanding her coverage to include more extensive coverage of the music industry. Sarah also gives us an inside scoop on t...
2023-08-29
20 min
Coffee with a Journalist
Moises Mendez II, TIME
Moises Mendez II from TIME magazine is our guest this week on Coffee with a Journalist. Moises is a culture reporter who covers a wide range of topics, from the Internet and movies to music, TV, books, and podcasts. In this episode, Moises shares his insights into his preferences for exclusive pitches about creators. He also gives valuable advice on how to prolong a professional relationship with him. Plus, we dive into Moises' passion for music coverage, his favorite interview experiences, and the importance of finding a mutually beneficial arrangement in the world of journalism.
2023-08-22
19 min
Coffee with a Journalist
Colleen DeBaise, The Story Exchange
In this week's episode, Colleen DeBaise, the executive editor of The Story Exchange shares her insights on the world of journalism, providing valuable tips and advice for anyone looking to pitch their stories to media outlets. Colleen DeBaise talks about her process of skimming pitches, the importance of subject lines, and her preference for building relationships with PR professionals in person.
2023-08-15
22 min
Coffee with a Journalist
Christopher Zara, Fast Co.
In today's episode, we have the pleasure of sitting down with Christopher Zara, a senior editor at Fast Company and the mastermind behind the news desk. Christopher recently released a memoir titled "Uneducated," which delves into the value of higher education and challenges the stigma of not having a degree. During our conversation, Christopher opens up about his personal journey and shares why he believes it's important to be easily accessible to sources in the fast-paced world of journalism. He also provides valuable insights into what he looks for in a pitch and how to effectively pitch the news...
2023-08-08
19 min
Coffee with a Journalist
Aarthi Swaminathan, MarketWatch
In today's episode, Aarthi Swaminathan, the housing reporter at MarketWatch, brings her expertise on real estate and travel to the table. During the episode, Aarthi shares insights about her work, including the types of pitches she's interested in receiving. She discusses the significance of exclusives and embargoes, as well as the importance of data in her reporting. Aarthi also reveals her preferences for communication and provides some invaluable tips for successfully pitching to her.
2023-08-01
16 min
Coffee with a Journalist
Sarah Burke, Them
Sarah Burke, the editor-in-chief of Them, a platform for LGBTQ+ people from Condé Nast is our guest this week on Coffee with a Journalist. Sarah discusses the target audience and focus of stories for Them readers, as well as who to pitch from the publication, specifically the section editors. She shares valuable tips on how to craft compelling subject lines to catch her and her team's attention. Sarah emphasizes the importance of subject lines in determining whether the sender is familiar with the site and its coverage. Sarah also prefers in-person interviews and bullet points for easier digestion.
2023-07-25
15 min
Coffee with a Journalist
Rebecca Ruiz, Mashable
On this episode of Coffee with a Journalist, we sit down with Rebecca Ruiz, a senior reporter at Mashable, to discuss her coverage of mental health, digital culture, and technology. Rebecca shares her insights on effective subject lines for PR professionals and highlights the keywords and strategies that grab her attention. She also reveals her interests in exploring how people's well-being and mental health unfold in the context of digital culture. We delve into Rebecca's past articles, where she has covered topics such as coping with suicidal feelings during the long COVID period, managing negative emotions online, and the...
2023-07-18
20 min
Coffee with a Journalist
Alexa Mikhail, Fortune
On this episode of Coffee with a Journalist, Alexa Mikhail, a health and wellness reporter for Fortune's Well team, joins us. Alexa discusses her role at Fortune Well, sharing that she joined the team about a year ago as a health and wellness reporter. Her main focus is on mental health and workplace wellness, but she also covers topics unrelated to business. She also shares insights on the latest article from Fortune, the Fortune 50 Best Places to Live for Families, which highlights the significance of supportive communities. The episode also dives into Alexa's preferences when it comes to pitches...
2023-07-11
17 min
Coffee with a Journalist
Kevin Dugan, New York Magazine
On this Coffee with a Journalist episode, Kevin Dugan from New York Magazine is the featured guest. Kevin has over a decade of experience covering the finance industry and has established a solid list of sources and contacts. During the episode, he talks about exclusives he would consider covering, including people with power and money in finance, economics, and crypto. Kevin Dugan also shares his lack of interest in crypto but has an interest in meeting with academics and government figures.
2023-06-27
18 min
Coffee with a Journalist
Sara Spruch-Feiner, Glossy
Sara Spruch-Feiner, a senior reporter for Glossy and the force behind their Pop vertical, is the guest on this week's episode of Coffee with a Journalist. Sara talks about her reporting style, the importance of specificity in pitches, and why she prioritizes her four-story-a-week workload over coffee dates with publicists. She emphasizes the value of authenticity in pitches and advises against pitching stories that have already been covered. Sara also delves into the intersection of business, fashion, and beauty, and what sets Pop apart from traditional reporting in those areas. Tune in to learn more about pitching to Glossy...
2023-06-20
20 min
Coffee with a Journalist
Rose Minutaglio, ELLE
On this episode of Coffee with a Journalist, host Beck Bamberger speaks with Rose Minutaglio, senior editor at ELLE magazine. Rose shares her perspective on how to format pitches, including the reasons why she automatically deletes them. The discussion also delves into Rose's column, Clothes of Our Lives, which explores how fashion can be used as a tool for communication. With an average of about 200 emails a day, Rose recommends keeping emails short and offers tips on how to catch her attention. If you're a freelancer, Rose has some great advice for you too.
2023-06-13
21 min
Coffee with a Journalist
Jillian Wilson, HuffPost
On this episode of Coffee with a Journalist, host Beck Bamberger speaks with HuffPost wellness reporter Jillian Wilson. They discuss the ins and outs of service journalism, covering topics like wellness, beauty, and food. Jillian shares her approach to finding sources and filtering through email pitches and talks about the importance of using embargoes or exclusives only for big news and building relationships with PR professionals. Additionally, they delve into creative subject line ideas and how to format them like headlines to attract readers.
2023-06-06
15 min
Coffee with a Journalist
Jill Duffy, PCMag
Today on the podcast we’re talking with Jill Duffy, a columnist and deputy managing editor at PCMag. She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration. During the episode, Jill talks about PCMag’s approach to vetting and reviewing products, her low-touch recommendation for building and sustaining a working relationship, why everyone should have a business mentor, and more.
2023-05-30
22 min
Coffee with a Journalist
Kate Irwin, Decrypt
On the podcast today we’re joined by Kate Irwin. She is a gaming lead reporter for Decrypt where she writes about the latest news and features in technology and big tech, cryptocurrency news, entertainment, and culture. Kate also creates video content for the Decrypt website and social media pages. During the episode, Kate talks about Decrypt’s audience and how the team likes to break down stories, the story she looks for behind videogames and their makers, the reason why full transparency is important to her and her readers, and lots more.
2023-05-23
23 min
Coffee with a Journalist
Emily Rella, Entrepreneur
Our guest today on Coffee with a Journalist is Emily Rella. Emily is a senior news writer at Entrepreneur, writing about feature stories, business, tech, and lifestyle. During the episode, Emily shares two examples of pitches that captured her attention, the most effective ways to build and foster a working relationship, how to position exclusives and embargoes, and more.
2023-05-16
20 min
Coffee with a Journalist
Brooke Masters, Financial Times
Today’s guest on the podcast is Brooke Masters. She is a US Financial Editor and an Associate Editor at the Financial Times where she leads a team of reporters covering financial services. During the episode, Brooke talks about how coverage is broken down across teams at FT, how sources should be pitched effectively, when is the best time to pitch her, and more.
2023-05-09
19 min
Coffee with a Journalist
Phoebe Bain, Ad Age
Our guest today on “Coffee with a Journalist” is Phoebe Bain, a senior reporter at Ad Age. Phoebe covers influencer marketing and DTC brands. She joined Ad Age from Morning Brew where she helped found the Marketing Brew vertical. During the episode, Phoebe talks about familiarizing herself with her new-ish role at Ad Age, crafty subject lines that caught her attention, meeting up in person with sources, and more.
2023-05-02
21 min
Coffee with a Journalist
Samantha Maldonado, THE CITY
Today on the podcast we’re joined by Samantha Maldonado. She is a senior reporter for climate change at THE CITY, a nonprofit, nonpartisan, digital news platform dedicated to hard-hitting reporting that serves the people of New York. During the episode, Samantha shares an inside look at THE CITY and what they focus on as a publication, why embargoes can be helpful for reporting stories quicker, a few tips on what exactly to include or exclude in pitches, and more.
2023-04-25
19 min
Coffee with a Journalist
Kathryn Lundstrom, Adweek
Our guest today on the podcast is Kathryn Lundstrom. She is the sustainability editor at Adweek where she covers marketing and advertising news through a climate lens. During the episode, Kathryn talks about the types of people and companies she’s looking to speak with, why pitches that use plain language are best, where you should actually be sending guest articles, and more.
2023-04-18
16 min
Coffee with a Journalist
Riddhi Kanetkar, Insider
This week on the podcast we sit down with Riddhi Kanetkar, a junior startups and VC reporter at Insider. She's interested in covering emerging sectors such as health tech, with a focus on women's health and mental health, as well as underrepresented founders and VCs in tech, company culture, labor rights, and the gig economy. During the episode, Riddhi talks about writing behind the paywall, turnaround time for funding pieces vs features, her thoughts on in-person meetups, and more.
2023-04-11
17 min
Coffee with a Journalist
Russell Contreras, Axios
Our guest this week on Coffee with a Journalist is Russell Contreras. Russell is the senior race and justice reporter at Axios where he covers the policies and agencies at the heart of the administration of justice and how it impacts people of color. During the episode, Russell talks about practicing brevity in pitches, how and what to pitch when it comes to embargoes and exclusives, why you shouldn’t pitch him local news, and more.
2023-04-04
23 min
Coffee with a Journalist
Matt Safford, Tom's Hardware
Today on the podcast we’re joined by Matt Safford, managing editor at Tom’s Hardware. Matt started building PCs in the 90s and was a fan of technology from an early age. That love turned evolved into a journalism career writing for publications including Popular Science, PCMag, and Digital Trends. During the episode, Matt discusses his unique approach when it comes to product reviews, how to format pitches for his writing style, why he’s skeptical of exclusives, and more.
2023-03-28
17 min
Coffee with a Journalist
Lucia Moses, Insider
Our guest this week on the podcast is Lucia Moses, a senior correspondent at Insider. Lucia writes and reports on media for the publication and held a previous role as deputy editor overseeing media and advertising coverage. During the episode, Lucia talks about the difference in stories that are behind the paywall vs in front of it, why she enjoys covering well-known brands, her openness to feedback on stories, and more.
2023-03-21
19 min
Coffee with a Journalist
Ray Wong, Inverse
This week on the Coffee with a Journalist podcast we spoke with Ray Wong, deputy editor of reviews & guides at Inverse. Ray covers consumer technology including product reviews and investigating AI technology, with the aim to uncover the larger story. During the episode, Ray talks about exclusives he writes related to products and people, why he prefers to work with sources he already knows, how you can model your pitch off an existing article he’s written, and more.
2023-03-14
25 min
Coffee with a Journalist
Zoë Weiner, Well+Good
Our featured guest this week on the Coffee with a Journalist podcast is Zoë Weiner. Zoë is the senior beauty editor at Well+Good where she guides coverage of skin care, hair care, cosmetics, and the beauty industry at large. She’s also the host of Zoë Tries It All, a YouTube series by Well+Good. During the episode, Zoë shares she receives between 500-600 emails per day, what kinds of companies and pitches she’s most interested in right now, her upcoming stories launching for summer, and more.
2023-03-07
16 min
Coffee with a Journalist
Kate Davis, Fast Co.
This week on the Coffee with a Journalist podcast we sat down with Kate Davis, Fast Co. deputy editor and the host of The Way We Work podcast. During the episode, Kate talks about what it’s like juggling multiple roles, her preferences for how to format subject lines, what you shouldn’t be mentioning in pitches, and more.
2023-02-28
19 min
The Virtual Publicist Podcast
New Tool on the Scene: OnePitch
On episode 13, Candice Nicole speaks with the C0-Founder/COO of OnePitch, Jered Martin, and OnePitch Marketing Manager Kendall Aldridge! The mission of OnePitch is to change the way journalists and publicists connect meaningfully and relevantly with one another! Ultimately, they want to be able to assist journalists with the right media pitches! For those that are in the space of PR or even learning this space because you may need to learn some DIY ways as you’re building your PR budget, it can get very tedious reaching out to journalists, let alone trying to make sur...
2023-02-23
43 min
Coffee with a Journalist
Jay Peters, The Verge
Today on the podcast we had a chance to speak with Jay Peters, a news writer at The Verge. Jay covers breaking news in consumer technology, video games, entertainment, streaming, and more. He also writes about virtual worlds, the technologies that power them, and the companies trying to make the metaverse happen. During the episode, Jay talks about the most useful pitches for him personally, lead time for embargoes, his thoughts on the future of the metaverse, and lots more.
2023-02-21
19 min
Coffee with a Journalist
Teddy Amenabar, The Washington Post
Our guest this week on the podcast is Teddy Amenabar, a reporter on the Well+Being team at The Washington Post. Teddy covers internet trends spanning a wide range of subject matter from health, to climate and technology. During the episode, Teddy shares more about the Well+Being team and their coverage, why he doesn’t put much focus on pitch subject lines, his unique perspective on exclusive stories, and lots more.
2023-02-14
20 min
Coffee with a Journalist
Miriam Cross, American Banker
This week on the Coffee with a Journalist podcast we’re joined by Miriam Cross, a technology reporter at American Banker. Miriam covers banking technology and fintech specifically writing about the customer experience. During the episode, Miriam talks about a pitch she still thinks about from over a year ago, an example of an exclusive pitch, why her email inbox is the best place to reach her, and lots more.
2023-02-07
17 min
Coffee with a Journalist
Megan Farokhmanesh, Wired
Our guest this week on Coffee with a Journalist is Megan Farokhmanesh, a senior writer at Wired. As a senior writer, Megan covers video games and the industry that makes them. During the episode, Megan talks about why she has so many sticky notes on her desk, the ways you should and shouldn’t format subject lines, her preference for lead time on stories, and much more.
2023-01-31
23 min
Coffee with a Journalist
Allie Garfinkle, Yahoo! Finance
Today on Coffee with a Journalist we’re joined by Yahoo! Finance senior tech reporter, Allie Garfinkle. Allie covers public tech companies within the e-commerce and social media space, as well as the gig economy and labor-focused stories. During the episode, Allie talks about her two main areas of coverage at Yahoo! Finance, dissects real subject lines straight from her inbox, shares her preferences for being pitched exclusives, and more.
2023-01-24
37 min
Coffee with a Journalist
Jessica Bursztynsky, Fast Co.
Our guest this week on Coffee with a Journalist is Jessica Bursztynsky. Jessica is a staff writer for Fast Company covering the gig economy and consumer internet companies. During the episode, Jessica talks about connecting with the right sources, why subject lines are important to her, why she prefers phone calls before agreeing to embargoes, and more.
2023-01-17
19 min
Coffee with a Journalist
Eric Savitz, Barron's
On the podcast this week, we’re joined by Barron’s associated editor of technology, Eric Savitz. Eric specifically covers technology, investing and Silicon Valley. During the episode, Eric talks about the importance of simplicity and straightforwardness in pitches, how he’s building relationships and connecting with sources, the many other things he’s working on at Barron’s, and more.
2023-01-10
22 min
Coffee with a Journalist
Zach Wichter, USA Today
On today’s episode, we’re joined by Zach Wichter. Zach is a consumer travel reporter at USA Today covering travel, primarily writing about and focusing on airlines and aviation. During the episode, Zach talks about his process for responding to pitches, the best way to approach him with embargoes, how he’s built close relationships with sources, and more.
2023-01-03
22 min
Coffee with a Journalist
Carlo Versano & Jill Wagner, Cheddar
We have a very special episode for our listeners today. Joining us on Coffee with a Journalist is Carlo Versano and Jill Wagner from Cheddar. Carlo is a senior writer and producer, and Jill is an anchor. Together, they also co-host the daily Cheddar podcast, Need2Know.During the show, Carlo and Jill give us the inside scoop about their pitching preferences, what it’s like to work for a digital and broadcast outlet, and more.
2021-09-07
35 min
Coffee with a Journalist
Sasha Lekach, Mashable
Today, we’re speaking with Sasha Lekach, a tech reporter at Mashable. Sasha covers everything transportation and tech for Mashable, out of their SF office. That means self-driving cars, electric vehicles, mass transit, ride-hailing apps, and more.On the episode today, Sasha talks more about her inbox filtering system, the different ways her stories come to life, answers an audience question about pitching, and lots more.
2021-08-31
38 min
The PR Podcast
44. Unlocking the Secrets of Great Pitching with Jered Martin, CEO, OnePitch
What's in a perfect pitch? Frankly, it's a lot. We talk with Jered Martin, CEO of OnePitch, about what goes into a PR pitch: the research, the story, the contacts and the outreach. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twi...
2021-08-23
25 min
Coffee with a Journalist
Kendall Baker, Axios
Joining us today is Kendall Baker, a sports editor for Axios. Kendall writes the daily Axios Sports newsletter and he covers the stats and stories driving the conversation. He is also the former Founder of Sports Internet which was acquired by Axios in 2019.During the episode, Kendall shares about his love of playing and following sports, some of the ways he compiles the sports newsletter at Axios, why he appreciates personal notes from sources, and more.
2021-07-20
30 min
Coffee with a Journalist
John Timmer, Ars Technica
Our guest on the show today is John Timmer, a senior science editor for Ars Technica. John has done over a decade's worth of research in genetics and developmental biology at places like Cornell Medical College and the Memorial Sloan-Kettering Cancer Center.During the episode, John shares about his transition from academia into journalism, the science’s community’s system for pitching stories, why it’s not okay to follow up with him, and more.
2021-07-13
31 min
Startup Couches
OnePitch
Jered COO of OnePitch takes us on a journey of how OnePitch helps startups end bad pitches and start telling great stories, communicating effectively to all their stakeholders.
2021-04-28
15 min
Coffee with a Journalist
Simon Cohen, Digital Trends
On today’s episode, we’re joined by Simon Cohen, a contributing editor for Digital Trends’ Entertainment and Home Theater sections. Simon covers consumer technology including audio and video products. He has been a journalist for over 15 years and has written previously for VentureBeat and OZY.During the interview, Simon shares more about being a technology reviewer and the influx of products he receives, how he reads every email that lands in his inbox, his favorite Danish drama on Netflix, and m
2021-04-20
23 min
Coffee with a Journalist
Mar Masson Maack, The Next Web
Today, Mar Masson Maack from The Next Web joins us. Mar is the Editor of Growth Quarters and Podium at The Next Web and joined the outlet in 2017.During today’s episode, Mar tells us more about the tie in between Growth Quarters and Podium and The Next Web, the percentage of pitches in his inbox, how he analyzes pitches and sources, and more.
2021-03-09
29 min
Coffee with a Journalist
Heather Somerville, The Wall Street Journal
Our guest on the show today is Heather Somerville, a technology reporter for The Wall Street Journal. Heather joined The Journal in 2019 and covers venture capital and finance.Heather started her career in 2007 with The Charlotte Observer and has previously reported on the tech industry for Reuters and the San Jose Mercury NewsToday, Heather shares more about her openness to Zoom “coffee meetings,” her passion for writing a particular type of story, her thoughts on embargoes, and more.
2021-03-02
27 min
Coffee with a Journalist
Alejandro de la Garza, TIME
Today, Alejandro de la Garza, a Reporter for TIME Magazine, joins us on the podcast. Alejandro joined TIME in 2018 and he writes on science and tech - most recently surrounding the technological implementation of various tools and strategies to combat COVID-19.During the episode, Alejandro explains more about his unique title and how it relates to the magazine, why he appreciates follow-ups, what topics he’s sick of being pitched, and more.
2021-02-23
22 min
Coffee with a Journalist
David Carnoy, CNET
Today we’re joined by David Carnoy, an Executive Editor for CNET. David joined CNET in April 2000 and covers gadgets, tech, and e-publishing. David started his career in 1989 as an editorial assistant and has held other positions including editorial director and senior editor. On the episode today, David tells us more about how many gadgets he receives for review, what and when he prefers to hear about products, his career as a novelist, and more.
2021-02-16
34 min
Coffee with a Journalist
Brit Morse, Inc.
Today’s guest is Brit Morse, an assistant editor for Inc. Magazine. Brit joined Inc. in September 2017 and covers startups, entrepreneurship, and access to capital. Aside from writing, she is also a violinist and is learning how to play the guitar.During the episode, Brit tells us more about her recent conversations with employment lawyers, how she follows up with sources, her occasional interview with founders, and more.
2021-02-09
23 min
Coffee with a Journalist
Dom Nicastro, CMSWire
Today on the show, Dom Nicastro, a senior reporter for CMSWire and Reworked, sits down for a sip of coffee. Dom joined Simpler Media Group in 2014 and covers digital customer experience technology and strategies for the digital workplace and employee experience.During today’s episode, Dom talks about his technology disconnect during the holidays, the new Reworked website and editor, why he wants to connect with people and not companies, and more. Let’s hear more from Dom now!
2021-01-27
33 min
Coffee with a Journalist
Bryan Walsh, Axios
Bryan Walsh, Axios’s Future Correspondent, joins us on the show today. Bryan joined Axios in February 2020 and covers emerging technology and the trends shaping geopolitics, work, warfare, and more. Additionally, he writes the twice-weekly Axios Future newsletter.Today, Bryan shares in detail about the types of stories he writes for Axios, his bi-weekly newsletter and how he weaves pitches and sources into them, his experience reporting at TIME which led him to write his book, and more.
2021-01-26
23 min
Coffee with a Journalist
Sissi Cao, The Observer
Today, we’re joined by Sissi Cao, a Business and Tech Reporter for Observer. She joined the team in October of 2017 and covers major news and updates surrounding power players including Tesla, SpaceX, Toyota, Amazon, and Uber.Sissi talks about one of the most interesting cold pitches she received on the show today, the Slack channel her team uses for PR pitches, the similarities between Silicon Valley and the journalism industry, and more.
2021-01-19
21 min
Coffee with a Journalist
Christine Hall, Crunchbase News
We’re joined by Christine Hall from Crunchbase News on today’s episode. Christine has been a Contributing Writer for Crunchbase News since April of 2020 covering startups and venture capital with a focus on venture-backed companies, entrepreneurs, trend pieces, and funding announcements.On the episode today, Christine tells us about her process for reading, responding, and forwarding emails to colleagues, how she’s adapted to remote work, her favorite kinds of novels, and more.
2021-01-12
18 min
Coffee with a Journalist
Caroline Haskins, BuzzFeed News
Today, on the 50th episode of Coffee with a Journalist, we’re joined by Caroline Haskins from BuzzFeed News. Caroline has been a Technology Reporter at BuzzFeed News since 2019. Prior to then, she was a staff writer for Motherboard and an Editorial Intern at The Outline. During the episode, Caroline tells us about her process for finding unique stories to cover, how hectic her inbox can be, a major story she broke during the George Floyd protests, and more.
2021-01-05
23 min
Coffee with a Journalist
Erin Griffith, The New York Times
Today’s guest is none other than Erin Griffith from The New York Times. Erin has been a Correspondent for NYT since 2018. She currently reports on technology start-ups and venture capital from the San Francisco bureau. Erin has also been with many other notable news outlets including Wired, Fortune, and Adweek. During the episode, Erin tells us about the type of stories she’s been focusing on at NYT, the importance of subject lines, one of her favorite stories she’s written, and more.
2020-12-22
21 min
Coffee with a Journalist
Coffee with a Journalist: Kerry Flynn, Digiday
On the very first episode of "Coffee with a Journalist," OnePitch's Co-Founder, Beck Bamberger, sits down with Kerry Flynn from Digiday to talk about her Harvard education, how she transitioned from Environmental Science to journalism, her love of coffee, and what it's like covering social media platforms and more at Digiday.
2019-03-19
30 min
Better PR Now with Mark Phillips
010 - Great story seeks teller as OnePitch plays matchmaker
Jered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego. OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea at the right time. Think of it as eHarmony meets Bumble, but for communication professionals. OnePitch screens out the vast majority of pitches that are not a good fit for a particular journalist, and delivers only those story ideas that are closely matched with the journalist’s interests. The journalist can browse pitches anonymously and connect with a publicist when they see a story idea that interests them. Acco...
2017-11-08
40 min