Shows
Beyond the Dashboard - A Yirla PodcastJason Seeba - The Playbook is DeadWhat happens when the marketing playbook you've spent 20 years building stops working? You rewrite it.In this episode, Yirla founder Scott Schnaars sits down with Jason Seeba, CMO of OneSignal, to talk about what's actually changing in B2B go-to-market — and what most marketing leaders are getting wrong about it.Jason has built growth engines at Bloomreach, Eightfold, MParticle, and Session AI, and advised companies like Clari, OfferFit, and LeadSpace. This conversation covers AI-driven GTM, the death of MQLs, why mass outreach is a losing strategy, and where human judgment still wi...
2026-04-0649 min
Hiring On All CylindersElevating TA’s Impact: Samantha Perlman on Building Strategic Foundations at OneSignalIn this episode of Hiring on All Cylinders, host Matt Staney sits down with Samantha Perlman, Head of People at OneSignal, for a powerful conversation on how Talent Acquisition can — and must — operate as a strategic business driver.From her early days scaling teams at Airbnb and Fastly to now leading both TA and People strategy at OneSignal, Samantha shares what it takes to build a strong talent foundation that unlocks long-term growth. Together, they explore:How the definition of “strategic TA” has evolved from 2023 to 2025Why investing in foundational systems is essential for scal...
2025-07-1538 min
rethink.fmEpisode 45: Config Recap: What Product Teams Need to Know – with Joshua MarowitzIn this episode, I’m joined by Joshua Marowitz, Staff Product Designer at OneSignal, to unpack key takeaways from Figma’s Config 2025. We dive into quality and craft in human-centric design, and how AI is shaking up the design world, sparking excitement and unease across teams.
We also explore today’s biggest challenges in design and product development, and highlight standout moments from the conference, including John Lepore’s vision for designing optimistic futures and Keegan McNamara’s bold take on the “maximalist theory of minimalism.” It’s a rich conversation full of insight and inspiration, don’t miss it.
2025-05-2049 min
CYFIRMA ResearchCYFIRMA Research- Android Malware in DONOT APT OperationsThe CYFIRMA team has analyzed malware linked to the Indian APT group DONOT, uncovering its use of a deceptive app called “Tanzeem” to gather intelligence under the guise of a chat platform. The app shuts down after permissions are granted, suggesting a targeted approach. Two analyzed versions, from October and December, showed minimal differences, indicating consistent tactics. The misuse of the OneSignal platform, typically for legitimate notifications, to deliver phishing links highlights the group’s evolving methods to maintain persistence. These findings emphasize the need to understand such threats as the group continues adapting to target individuals across the region...
2025-01-2203 min
OneSignal PodcastMastering Mobile Email Design: Best Practices for Marketers, Specialists, and DesignersEpisode 63 of the OneSignal podcast welcomes OneSignal's Lee Munroe, Head of Design at OneSignal. Lee is one of many resident email experts but in particular he’s well known on the email design. He was an early product design and product manager at Mailgun over a decade ago, and joins the podcast to discuss best practices for email designers. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and bus...
2024-07-2519 minOneSignal PodcastUnderstanding OneSignal's MAU PricingEpisode 62 of the OneSignal podcast welcomes OneSignal's Eva Wei, Director of Product Marketing. She is here to discuss OneSignal’s pricing evolution, and specifically the introduction of MAU, monthly active users, as the core pricing metric going forward. Here is a link to a blog post that provides more detail about the pricing change. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.
2024-07-0118 minOneSignal PodcastROI of Connected Experiences, State of Customer Engagement ReportEpisode 61 of the OneSignal podcast is an audio of the 2024 State of Customer Engagement webinar titled The Magnetism and ROI of Connected Experiences. The report highlights and provides examples, including Zenni, which achieved 2x revenue growth on its email program by building omnichannel customer messaging journeys. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSign...
2024-05-2021 minOneSignal PodcastInsights from 4 Trillion Customer MessagesEpisode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist. Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty...
2024-02-1616 minOneSignal PodcastHear Why Email Modules Improve Quality & Reduce Effort Long TermEpisode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko. Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance. Dmytro has been working on customer communications, messaging, and user retention for over two decades. He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to driv...
2024-01-0822 minOneSignal PodcastOneSignal's 2023 Product AdvancementsEpisode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resource...
2023-12-2617 minOneSignal PodcastLeverage Persistent, Omnichannel Messaging to Deliver 200% User Retention GrowthEpisode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates. Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business. There is also a walk through of BETMATE. BETMATE is a UK-based fantasy sports betting platform for games. They saw 600% improvement with paid user engagement and much more. Listen to the podcast to hear more details and learn how you can make some investment to improve your customer engagement results. The Betmate case study can b...
2023-12-1908 minOneSignal PodcastWhy Brands Need a Mobile App to Maximize User LoyaltyEpisode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360. JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers. Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience. He’s been working in digital commerce, specifically focused on mobile commerce, for 15 years. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS...
2023-12-1327 min
Business of Apps Podcast#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignalNow, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midnight oil burning moments, brainstorms and nail-biting get rewarded. When we either in-person or virtually awarded with a prize for what we’re trying to be the best in.
So, today Josh will tell us about OneSignal’s The 2023 Customer Engagement Awards.
Today’s Topics Include:
Josh Hollander background
What is OneSignal today
What is The Custom E...
2023-11-2026 minOneSignal PodcastWhy Email Deliverability is So Important, What is a Spam Trap and Email List Best PracticesEpisode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal. Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engag...
2023-10-1818 min
The Website to App Conversion PodcastHow to: Enable Capabilities of Your OneSignal App IdentifierEnable the necessary capabilities of the app identifier for your OneSignal service extension in App Store Connect. https://webtoapp.design/blog/enable-one-signal-service-extension-app-identifier-capabilities
2023-10-0500 minOneSignal PodcastIncrease Subscribers & Engagement using Design Best Practices for Push NotificationsEpisode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal. Lee has a long history in product design around customer communications. He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years. Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best to design it across platforms and devices. In the episode, the following pieces of content are referenced. Anat...
2023-10-0419 minOneSignal PodcastBetterMe Drives Significant Customer Retention & Revenue with Customer JourneysEpisode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement. The BetterMe customer case study. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retenti...
2023-09-2610 minOneSignal PodcastWhy Mobile Web Push is an Untapped Customer Retention & Growth Opportunity?Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal. Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push. There were a few references mentioned in the podcast that are linked here: Web Push Notification Setup Guide - OneSignal's guide to setting up and using Web Push across desktop and mobile platforms. Betcris case study - importance of web push notifications that deliver timely information during events to their users. Tribune Publishing - added 6 millio...
2023-09-1919 minOneSignal PodcastThe Power of Customer Retention During Uncertain TimesEpisode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime. We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase. OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode. Download the report here. OneSignal is the world’s leading, most popular, and widely use...
2023-09-0417 min
Player DrivenHow Messaging Transforms Fintech, CPG, Retail, and Beyond with Josh WetzelIn the latest episode of the Player Engage podcast, Greg is joined by Josh Wetzel from OneSignal. Josh, a seasoned executive, shared invaluable insights on career development, the importance of continuous learning, and leveraging tools like OneSignal for user engagement. He emphasized aligning your career aspirations with your skills, staying updated with industry trends, and how OneSignal can help re-engage your user base. Don't miss this episode if you're interested in upping your game in creating memorable player experiences.
2023-08-2946 min
The InfoQ PodcastBuilding a Reliable Kafka Data Processing Pipeline With Lily MaraIn today's episode Thomas Betts talks to Lily Mara, Engineering Manager at OneSignal in San Mateo, California. She manages the infrastructure services team, which is responsible for in-house services used by other OneSignal engineering teams. They will discuss how to build a reliable Kafka data processing pipeline.
Read a transcript of this interview: https://bit.ly/3ONTM63
Subscribe to the Software Architects’ Newsletter [monthly]: www.infoq.com/software-architect…mpaign=architectnl
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Oct 2-6, 2023
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April 8-10, 2024
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2023-08-1434 min
The Tech TrekImproving performance through OKRsIn this episode, the host interviews Jordan Adler, Head of Product Engineering at OneSignal, a customer engagement platform. Jordan discusses how his team sets up and measures objectives and key results (OKRs) from a team, company, and personal perspective. OKRs are used to drive retention, revenue, re-engagement, resurrection, and other major kinds of lifecycle marketing metrics. Jordan also explains how his team operates independently with their OKRs. This episode is a useful guide for anyone interested in implementing OKRs in their organization.
Highlights:
[00:00:23] Customer engagement platform.
[00:03:49] Setting stretch goals.
[00:08:04] Personal and...
2023-06-2321 minThe Website to App Conversion PodcastHow to Integrate OneSignalwebtoapp.design also offers a OneSignal integration for push notifications, which has a few advantages over our default push notification service. https://webtoapp.design/blog/one-signal-integration
2023-06-1500 minThe Website to App Conversion PodcastHow to: Create a OneSignal App IdentifierRegister an app identifier for the OneSignal service extension of your iOS app. https://webtoapp.design/blog/create-one-signal-service-extension-app-identifier
2023-06-1400 minThe Website to App Conversion PodcastSet up OneSignal for Your Android AppHere's how you need to configure OneSignal to make it work with your Android app. https://webtoapp.design/blog/set-up-one-signal-android
2023-06-1400 minThe Website to App Conversion PodcastSet up OneSignal for Your iOS AppHere's how you need to configure OneSignal to make it work with your iOS app. https://webtoapp.design/blog/set-up-one-signal-ios
2023-06-1400 minThe Website to App Conversion PodcastHow to: Register a OneSignal Provisioning ProfileRegister a provisioning profile for the OneSignal service extension in App Store Connect. https://webtoapp.design/blog/create-one-signal-service-extension-provisioning-profile
2023-06-1400 minOneSignal PodcastOneSignal's Mission is to Democratize Customer EngagementEpisode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal. George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. The interview background came from this blog post written by George on the company's mission to democratize customer engagement. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.
2023-04-2623 minOneSignal PodcastBusiness of Apps on Generative AI's Impact on Digital MarketingEpisode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing. Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper...
2023-04-1921 minOneSignal PodcastOneSignal's Product Leader Discusses the Impact of Generative AI on MarketingEpisode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements. John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal...
2023-04-0724 minOneSignal PodcastiOS Launches Mobile Web PushEpisode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal. They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release. Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this. More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (iPhones & iPads), and Safari (Apple's default mobile web browser) has more than 50% share of usage. Thus th...
2023-03-2917 minOneSignal Podcast4 Tips for Implementing a Successful Mobile App Loyalty ProgramIn this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resou...
2023-03-2410 minOneSignal PodcastHow to Create a Mobile App Marketing PlanIn this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSi...
2023-03-2411 minOneSignal PodcastMarketing Automation for Mobile AppsIn this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up fo...
2023-03-1511 minOneSignal PodcastOneSignal's 2022 Top Product ReleasesEpisode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022. This summarizes the top choices from the roundup blog post she authored and published in December. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and in...
2023-03-0214 minBusiness of Apps Podcast#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignalLook around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? Trying AppTweak too. In today’s episode, we welcome back Josh to talk about consumer-driven app development.
Today’s Topics Include:
The impact of the economy on mobile apps
The ro...
2023-02-2725 min
Hiring On All CylindersHow to make immediate impact as a Talent Acquisition leader with Samantha PerlmanHow do you make an immediate impact as a talent acquisition leader? In this week’s episode of Hiring on all Cylinders, Chris Abbass catches up with Samantha Perlman, Head of Talent, at OneSignal, a leading customer engagement platform for brands. The conversation covers her recruitment career journey, her responsibilities as Head of Talent and what excited her most about her latest role at OneSignal. Wondering how to address resistance to change when taking on a new senior leadership role? Listen to learn more from Samantha and her best practices as Head of Talent.
This episode is sp...
2023-01-0530 minOneSignal PodcastApp Icon BadgesAn app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what app notification icon badges are, how to use them, and how they are enabled and disabled.
2022-12-0109 minOneSignal PodcastEverything You Should Know About Email ComplianceEmail compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.
2022-12-0112 minOneSignal PodcastUser Activation Along the Mobile App JourneyIn Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.
2022-11-2309 minOneSignal PodcastWhat You Should Understand About Live ActivitiesEpisode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business.
2022-11-1707 minOneSignal PodcastThe Best Ways to Grow Your Mobile Push SubscribersIn Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers.
2022-11-1709 minOneSignal PodcastComparing Braze vs. OneSignalEpisode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique components of the two products. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messa...
2022-11-0718 minOneSignal PodcastWhat's the Difference Between Omnichannel and Multichannel Messaging?In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing.Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user...
2022-11-0207 minOneSignal PodcastState of Firebase Cloud MessagingEpisode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of whether FCM specifically will receive investment to keep up in the future. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use OneSignal to build...
2022-10-3121 minOneSignal PodcastPush Notification Do's and Don't'sIn this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success.Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app mess...
2022-10-2607 min
OneSignal PodcastHow VoIP Notifications Work and Why Do You Need themIn this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and...
2022-10-1807 minOneSignal PodcastApple's Live Activities are Valuable Customer Loyalty FeatureEpisode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game, breaking news, food or grocery delivery, and much more. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their...
2022-10-1714 minOneSignal PodcastEmail is Important Part of Omnichannel JourneysEpisode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more. Chad has been in digital marketing and specifically working on email, for more than 15 years, he’s an expert in the space and we’re excited to have him on the show. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading an...
2022-10-1029 minOneSignal PodcastInsights from 100 Billion Messages; State of Customer Messaging 2022Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring. The report is a quantitative and qualitative study of what messaging works for companies in 2022. Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals. Listen to the show to learn more or you can download the full report here: https://onesignal.com/state-of-messaging-reportPlease subscribe to the O...
2022-06-1315 minOneSignal PodcastEpisode 29: Holistic Mobile App Growth and Retention StrategiesEpisode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi. Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. Does your mobile app face growth and retention issues? In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acquisition, growth, and retention data points. He covers best practices, milestones, and success factors that can help mobile apps across verticals achieve their long-term goa
2022-05-2028 minBusiness of Apps Podcast#104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignalAccording to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adopted at mid-90s and by now they exist almost solely for business and occasionally Millennials or older generations may share something via email when really don’t need or don’t want a quick turnaround.
Now add on top of it 100 billion WhatsApp messages, countless number of FB Messenger, Apple’s iMessage, Telegram, Viber, WeChat messages and some more send via dozens less popular Instant Messaging apps. It’s an ocean of messages that cir...
2022-05-0238 minOneSignal PodcastForrester's Marketers Win in Consumer Moments & TEI Study ResultsEpisode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens. They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester’s framework for Marketers' Win in Consumer Moments. Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated a 425% ROI (return on investment). Joe then discussed Forrester’s Marketers Win in Consumer Moments framework. This is Moments are a way of breaki...
2022-04-0622 min
The Engineering Leadership PodcastConflict Optimization with Jordan Adler #74Conflict is a necessary part of the job. So how can you transform conflict to be collaborative, not competitive? Jordan Adler (Head of Dev Eng @ OneSignal) previews his conflict optimization workshop taking place at our 2022 Spring Virtual Summit! Jordan shares some of the main sources of conflict in eng teams, how to uncover underlying needs, shift people from entrenched positions & other frameworks to create an optimal environment for healthy conflict.ABOUT JORDAN ADLERJordan M. Adler (@jordanmadler) is the Head of Developer Engineering at OneSignal, where he drives the cutting edge of cross-platform customer engagement...
2022-03-0145 minOneSignal PodcastWhy Your Mobile App Company Needs EmailEpisode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first i...
2022-02-1620 min
App Growth ShowImproving the Mobile Gaming Experience Through User Engagement with OneSignalHey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals.
In today's episode, we are in conversation with our special guest Josh Wetzel, Chief Revenue Officer at OneSignal, and our lovely host Jennifer Sansone, Head of Content at App Growth Network. Mobile Gaming Industry is huge, and without any doubt, OneSignal is a market-leading customer messaging and...
2022-01-0432 minOneSignal PodcastBuilding & Retaining a Streaming Video AudienceEpisode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow. Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences. His advice is sound:What's your...
2021-11-2221 minOneSignal PodcastEpic Apple Legal Battle; Will it open new mobile app monetization opportunities?Episode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses. Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should think about the opportunities ahead. Jacob & George discuss how combining mobile subscription with messaging (Push Notifications, In-App Messaging, Email & SMS) wo...
2021-11-0453 min
The Data RoomTwo Distinct Qualities of Successful GTM Leaders (w/ Josh Wetzel, CRO at OneSignal)If you yearn to be a go to market commander or an iconic CRO, you’ve got to be an absolute expert in one of two crucial areas:
Building the machine, and building your team.
Today’s guest is Josh Wetzel, the charismatic CRO at OneSignal, a global SaaS platform that delivers more than 10B messages daily.
He discovered early on that he was a team builder, a natural at creating momentum and excitement.
In this episode, we’ll dive into:
- The two most important qualities in a strong...
2021-10-1844 min
Go-to-Market ExcellenceTwo Distinct Qualities of Successful GTM Leaders (w/ Josh Wetzel, CRO at OneSignal)If you yearn to be a go to market commander or an iconic CRO, you’ve got to be an absolute expert in one of two crucial areas:Building the machine, and building your team.Today’s guest is Josh Wetzel, the charismatic CRO at OneSignal, a global SaaS platform that delivers more than 10B messages daily.He discovered early on that he was a team builder, a natural at creating momentum and excitement.In this episode, we’ll dive into:- The two most important qualities in a strong...
2021-10-1844 minOneSignal PodcastDeveloper Relations @ OneSignalThe OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving. Please listen to the podcast to hear more of Jordan's insights. Follow OneSignal Developer Relations efforts @OneSignalDevs. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the most widely used customer messaging and engagement solution, helping over a...
2021-06-1017 minOneSignal PodcastMobile Games Messaging Best PracticesThe OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma. Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging. She is here to discuss OneSignal's Mastering User Communication in Mobile Games eBook and her experiences with mobile games messaging. Messaging to users is critically important. There are nearly 1 million mobile games live in the app stores today. The top 25% of all mobile games only retain 4% of their users. That means 96% of gamers abandon a mobile gam...
2021-04-2814 minOneSignal PodcastMobile App Growth & Retention w/ Yodel Mobile's Mick RigbyThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile. Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space. to name a few to succeed on mobile. Mick joins us to discuss whether you should build a mobile re...
2021-04-0528 minOneSignal PodcastWhy Use SMS?The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS. Eva explains that "SMS have the highest open rates of the mark...
2021-01-0716 min
Run With ItIs The Next Shopify A SaaS Boilerplate Service?If you like the show, please leave a review on Apple Podcasts!Nuggets:If you notice many open-source projects with lots of followers on a single problem, it’s probably a good opportunity; open-source projects are rarely as good as those with commercial resourcesAction Steps:Build a list of SaaS companies using ShopifySearch for Shopify apps that enable SaaS companies to use Shopify; consider buying them to jumpstart your customer baseContact Venture Capital organizations and pitch them on partneringEngage with aspiring SaaS founders on sites like Indie Hackers and of...
2020-12-1734 min
Your Digital Marketing Coach with Neal SchafferThe Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a two-part series.Even if you are not using...
2020-12-1727 minOneSignal PodcastUSA Today Sports Media Customer Engagement PracticeThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences. John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as best practices. John talks about the evolution from print to digital, how audience scale is no longer the core goal as they transition to fo...
2020-12-0228 minOneSignal PodcastCustomer Engagement Interview LearningsThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B (Joe), professional sports (National Rugby League), consumer media (Softonic & USAToday Sports) and eCommerce (MuteSix & InspireUplift) - in an effort to understand best practices and illuminate what great customer engagement looks like. David joins the podcast to discuss some of...
2020-11-1020 minOneSignal Podcast2X eCommerce's Kunle Campbell Talks Shopper MessagingThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses. Campbell says eCommerce businesses should use email, as well as deploy Push Notifications, SMS, and other tactics to ensure every business is meeting their visitors and shoppers in the...
2020-10-2121 min
2X eCommerce PodcastS05 EP35: Leveraging Personalised Push Notifications in eCommerceOn today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years. The growth of eCommerce has inevitably been fast tracked this year. And given our post-COVID lifestyles, it is likely to grow all the more. ECommerce businesses are investing more than ever into adopting an omni...
2020-09-1738 minOneSignal PodcastHear How MuteSix Drives eCommerce Growth via User RetentionThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix into a large agency, part of the iProspect family under Dentsu, with a strong focus on eCommerce. Moody brings insights into how they think about user acquisition and retention for eCommerce brands on Shopify and other platforms. He says brands who...
2020-09-1514 minOneSignal PodcastAcquisition vs. Retention w/ Martech Podcast Host Benjamin ShapiroThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast. Benjamin's point of view comes from nearly two decades of practical marketing application experience. His opinion is the "smart money is in retention" because that is the highest return on inves...
2020-08-2715 minOneSignal PodcastOneSignal's Co-Founder's Path from Successful Games Artist to Leading with EmpathyThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO. Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s. Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic startup culture. Hear Long's point of view on the formation of OneSignal, how his upbringing prepared him to be the cult...
2020-08-0315 minOneSignal PodcastUser Messaging Lessons from Facebook & LinkedIn's NewsfeedThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager building out LinkedIn's newsfeed, and prior to that, he spent a couple of years working on Facebook's newsfeed. Zack joins the podcast to discuss his experience at driving the right message at the right frequency by user. Managing massive user scale at his previous two jobs, he learned the importance of rigor, contextual rele...
2020-07-0622 minOneSignal PodcastBuilding Real-Time InfrastructureThe 13th OneSignal podcast welcomes OneSignal VP of Engineering, Matt Pillar. Matt joined OneSignal in March after spending the past 2 years as Facebook's real-time infrastructure and core data engineering manager. Previously Matt was CTO at a messaging task management software startup called Redbooth. Matt joins to talk about his experience building engagement tools for Redbooth, supporting real-time communications at Facebook, and his thoughts on the journey ahead for OneSignal. His experience building messaging at a startup, supporting the world's most robust messaging solution in the world, and how he views developing a similar scale for the rest of...
2020-06-1821 minOneSignal PodcastCMO's Need New Go 2 Market PlanThe 12th OneSignal podcast, hosted by Josh Wetzel, welcomes Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition). He’s had an awesome, diverse career. Starting a successful touring band, Strangefolk, then Assembly of Dust, before getting into digital marketing in the early 2000’s with eMusic. Reid talks about how the old way of marketing brings the customers in and the product takes them from there is outdated. Functions must partner across the user journey, tools and processes need to be consistent. He elaborates on the importance of compell...
2020-06-0126 min
OneSignal PodcastPersonalization is Not Dead; Love Live Contextual Relevance!The 11th OneSignal podcast, hosted by Josh Wetzel, welcomes Dogpatch Advisors Kyle Williams. Kyle has been at the cutting edge of outbound campaign development work for some of the most successful software startups in the world (Google Cloud, Segment, Envoy, Drift & OneSignal). Kyle joins us to talk about the components of great messaging, addressing Gartner's (80% of marketers will abandon by 2025) personalization prediction, and what's important as marketers strive to improve the quality bar. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the global...
2020-05-1918 minOneSignal PodcastHear How Major Grocer Tackles COVID-19 & Innovation w/ Mobile MessagingThe OneSignal podcast episode 10, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the podcast. Previously a founder of a food eCommerce company, Lina presently works for a top 3 global grocery company building mobile products to glue the physical & digital worlds. The discussion starts with the impact of COVID-19, how Innovation happens in a big grocery environment, and how push notifications/messaging support their customer journey. Lina has founded a company, led product at another startup, and now works for a major corporation. They have operated across the spectrum of a company's evolution. Lina...
2020-05-0520 minOneSignal PodcastHear Google Chrome PM discuss NotificationsWelcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by Josh Wetzel. In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin who interviews Google Chrome Product Manager, PJ McLachlan to discuss Google Chrome web push browser changes, the future of notifications, and the importance of PWA's (progressive web apps). PJ speaks at length about what trends the Chrome team was seeing, how they are tackling the challenges, the importance of notifications and how...
2020-03-2615 min
UX & Growth PodcastSide Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout...
2020-03-0934 min
Code Story: Insights from Startup Tech LeadersS2 E4: George Deglin, OneSignalGrowing up in the bay area, George Deglin has always been in the middle of the Silicon Valley action. Having both parents being engineers, he was influenced to study Computer Science at Berkley. During that team, he co-founded a startup in the education space. After building this company up, he parted ways to start his next venture. This next venture led to the discovery of the vision for OneSignal – the most widely used Push Notification and marketing platform, sending over 5 billion messages a day. Today’s sponsors: ThryveLinks
2020-03-0329 minOneSignal PodcastPoC: How to test a SaaS solution to ensure successThe OneSignal podcast aims to educate listeners on product, industry and best practices as it relates to building and growing a customer messaging practice. This episode is hosted by Josh Wetzel with a veteran sales engineer, Brian Starr, discussing how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS). Brian has worked at an impressive set of companies, AirBnB, GitHub, Leanplum and now OneSignal in sales engineering type roles. At OneSignal he’s focused on helping enterprise organizations implement best of breed messaging into their technical stack...
2020-02-2513 minOneSignal PodcastWeb Push: Browser Prompt Changes; Best Audience Retention Tool & PracticesWelcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by Josh WetzelIn this episode, we're joined by OneSignal CEO & Co-founder, George Deglin to discuss web push browser changes, and then we’ll have a customer success manager, Karima Wagner, on to discuss best practices for web push notifications. Web Push Changes - George Deglin - OneSignal Co-Founder & CEOChrome is introducing a new “quiet” permission prompt that is much...
2020-02-0317 min
Lockoutmen Podcast Show 🎙️Clinton Kirker: On Him And His Wife Getting Roughed Up By Power Hungry Security GuardsThe incident began when the Kirkers arrived at the distribution center to pick up what they thought was a ordinary grocery load. They later learned that the load was actually much higher profile “pharmaceuticals for the CDC.” The Kirkers, who were not familiar with the security procedures at the facility, tried to leave and then became involved in a physical altercation with several security guards.
Both Clinton and Shannon Kirker say that they suffered various bruises and scrapes at the hands of the security guards. Shannon Kirker was taken to the hospital for treatment.
Heres the...
2020-01-251h 10OneSignal PodcastSquaw Valley Innovates to Deliver an Olympic ExperienceWelcome to the OneSignal podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by Josh Wetzel. We're excited to be joined this episode by Tracy Chang, Squaw Valley Holdings Vice President of Digital Marketing. Tracy has been working at Squaw Valley Holdings for more than 8 years, and in the winter resort business marketing industry for the past 14 years. She joins us to discuss how Squaw Alpine has leveraged digital to iterate and improve the resort experience. “OneSignal’s push noti...
2020-01-1519 minOneSignal PodcastBuilding Digital Innovations Y!, Polyvore & WhatsApp w/ Pasha SadriWelcome to the OneSignal podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by Josh Wetzel. We're excited to be joined by Pasha Sadri, who has been behind some of the biggest digital innovations over the past 20 years; Maps, Y! Pipes, Polyvore and WhatsApp. He joins us to discuss his journey, the technical decisions required to scale, what makes magic in small teams and much more. He also dispenses the following sage advice “No matter where you are or wh...
2020-01-0923 min
Crypto Marketing with Ty Smith | A Coinbound PodcastWhat We Use OneSignal For | Ep. 23OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients.
Ty's Show Notes:
Intro:
We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.
2020-01-0207 minOneSignal PodcastScaling Rust to 5 billion messages a day @OneSignalThe OneSignal Podcast welcomes our CTO Joe Wilm, who joins to discuss the usage of RUST and how the company evaluates, tests and deploys new programming languages & technologies. OneSignal announced nearly 3 years ago OnePush, the delivery system for notifications, which was written in Rust. Original delivery system built in Ruby. This decision was made to usher in the next wave of growth. At that time OneSignal was handling 2 billion messages a week, today the solution has grown to 35 billion a week, a 16x growth. Joe through this OneSignal experience has become a known RUST comm...
2019-12-1219 minOneSignal PodcastOneSignal Origin & Build vs. Buy Product DecisionsOneSignal CEO and Co-founder George Deglin discusses how OneSignal came to be, pivoting from a mobile games studio, Hiptic Games, to building the world’s most used push notification software. The story is a classic build vs. buy product decision. As a mobile games studio, George and team found in 2014 that they needed a great push notification solution, however the available solutions were rudimentary, inefficient, unreliable and/or too expensive. As a boot strapped, pre-seed funding stage business, Hiptic, couldn’t afford to spend on every need. They were forced to build their own, and even...
2019-12-0519 minOneSignal PodcastUnderstanding Data Laws GDPR & CCPAOur guest, Evan Goldstein, eBay's Associate General Counsel, joins us to discuss how GDPR has impacted digital publishers and covers the California Consumer Privacy Act. The California law is commonly referred to as CCPA, which goes into effect on January 1st. The European Union previously implemented a law for its citizens in May 2018 called the General Data Privacy Regulations, commonly referred to as GDPR. We discussed the difference between a data processor and data controller, and the rollout or application of GDPR.Evan tells us a story about how a wealthy California, Alastair Mactaggart, led a cam...
2019-11-1927 minOneSignal PodcastHow Audiomack Is Evolving Music Discovery w/ Push NotificationsAudiomack's Charlie Kaplan, their director of product management & growth, talks about how their business is to enable creators to create. They strive to provide a free forum for musicians to release their music and help them monetize their creativity via consumer subscription and advertising. Audiomack just released their latest version of the application to drive a feedback loop of artist discovery via notifications, which drives usage, engagement, and serendipity of new music. They do this by providing recommendations based on preferences, then updating users when new music is released by their preferred artists and highlighting new artists that likely are...
2019-11-0823 min
The Food Blogger Pro PodcastPush Notifications for Bloggers with Josh WetzelHow notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal. ----- Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog. Push Notifications for Bloggers Chances are that you've seen a prompt on a blog that says something like, "Do you want to opt-in to browser notifications?" Pinch of Yum might be one of them! Those are called push notifications, and OneSignal is...
2019-02-1953 min
The Scott King ShowEvolution of Push Notifications – Lydia FayalLydia Fayal is an expert on streamlining on-line business strategies. She has a unique background for marketing. She first attended Penn Law and Wharton before starting her own business. She then founded a venture-backed edtech startup and became an expert marketer at both B2C and B2B startups. She’s currently at OneSignal, a SaaS company that powers customer engagement for over half a million developers.Topics Covered During PodcastConverting customers is on the initial visit is increasingly difficult. Marketers rely on all types of technology to encourage visitors to re...
2019-01-1826 min
Raffaele Gaito, il podcast.Aumentare visite sito: 5 modi economici e velociIn questo episodio mostro 5 semplici modi per aumentare le visite al blog e generare traffico sul sito.Quando si tratta di aumentare le visite sul sito ci sono dei piccoli accorgimenti che si possono utilizzare.Come sempre niente formule magiche o trucchetti, ma 5 piccole accortezze attraverso le quali generare traffico sul proprio sito web.Tra l'altro sono anche modi molto economici e veloci che io in primis utilizzo ;)I due strumenti citati nel video sono:∙ OneSignalhttps://onesignal.com/∙ Revive Old Postshttps://wordpress.org/plugins/tweet-old-post/
2019-01-1309 min
Geeks Under Grace PodcastEpisode 159: GUG in 2019 and Animated Comic AdaptationsWe kick things off by sharing or hopes for GUG in 2019. For news we discuss Nintendo games joining the Humble store, the new Batman movie starting development, and the Deadpool show still a possibility. We also answer a question future animated comic adaptations thanks to Into the Spiderverse.
GAMING
Erik Wolpaw Returns To Valve
https://gamerant.com/erik-wolpaw-valve-return/
Rumored Alien Isolation sequel announced for mobile
https://gamerant.com/alien-blackout-mobile/?utm_medium=push_notification&utm_source=onesignal&utm_campaign=onesignal
Humble Store adds...
2019-01-0958 min
NSScreencast (free videos)#356 - Integrating Push Notifications - Part 2In this episode we configure our iOS app to receive push notifications, adding the OneSignal SDK to our project, configuring the Notification Service extension, and testing it out on a real device.
2018-09-2000 min