Shows
Learnings at ScaleDavid Blinov: Building the Top B2B Marketing Agency in the Nordics | E14David Blinov is the founder and CEO of the F Company, one of the top B2B marketing agencies in the Nordics. In this episode, David and Max dive into what it takes to build a successful agency, from the art of specialization and navigating industry challenges to marketing strategies that drive growth. They also explore the broader themes of entrepreneurship, including the highs and lows of starting a business, and what it takes to succeed in today's competitive landscape.
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Chapters
(00:01:00) Introduction and Welcome
(00:01:06) Early Entrepreneurial Ventures
(00:03:30) Affiliate...
2024-08-301h 00Learnings at ScaleHow AI Changed SEO Forever (And How to Win in 2024) with Jimmy Park | E13Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating algorithm updates, how to troubleshoot a sudden loss in traffic, and much more.
Show notes:
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(00:00:00) Introduction
(00:00:15) Is SEO Dead and did AI kill it?
(00:06:26) Troubleshooting Sudden Traffic Drops
2024-08-1649 minLearnings at ScaleLessons From Building a 150 Million-Dollar Ad Machine with Bruce Tannenholz | E12Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads."
Bruce, a seasoned marketing and sales leader, shares his journey from headhunting to building a $150 million revenue business through strategic customer acquisition. He reveals his playbook for maximizing lead value, upselling, and optimizing unit economics to fuel continuous ad scaling.
Show notes:
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(00:00) Introduction and Background
2024-08-0955 minLearnings at ScaleHow a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.
Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.
Show notes:
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(00:00:00) Introduction
(00:00:59) The $8 Million Pricing Strategy
(00:07:28) Building a Data Foundation for Product Growth
(00:15:25) Hypothesis-Based Product Strategy
(00:23:43) Navigating Imperfect Dat...
2024-08-0242 minLearnings at ScaleTinder, AI, and Scaling a Startup to 2MM ARR in 14 Months with Anis Bennaceur | E10Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year.
Show notes:
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(00:00) Introduction
(01:59) Anis' Background
(05:00) Joining Tinder and Growth Hacking
(09:16) Launching Mixer: A Network for Creatives
(17:15) Founding Attention: AI for Sales
(21:43) Growth Hacking and Experimentation Insights
(33:36) Building AI Products and Customer Focus
(40:23) Learning a...
2024-07-2641 minLearnings at ScaleScaling to 8,000 Members & Millions in Revenue with For Them's Kylo Freeman | E9Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business.
(00:00) From PwC to PreHype: The Path to Founding For Them
(02:29) Finding the Right Problem and Ideation Phase
(05:21) Validating the Idea and Ea...
2024-07-1952 minLearnings at ScaleCartier Legacy to Lab Diamonds: Disrupting Designer Jewelry with Jean Dousset | E8Jean Dousset, noted jewelry designer and descendant of Louis Cartier joins Max on the pod. Jean Dousset’s namesake brand creates custom pieces for high-profile clients, including Eva Longoria and Paris Hilton. Dousset also pioneered the use of lab-grown diamonds in fine jewelry, making stones of the best cut and clarity available to a wider range of consumers. Discover how Dousset turned a small brand specializing in high jewelry into an industry disrupter.
(00:00) Introduction to the Jewelry World
(00:19) Family Legacy and Early Career
(01:21) First Steps in High Jewelry Sales
(03:45) Training and Craftsmanship...
2024-07-1259 minLearnings at ScaleThe Secret to Growth Marketing for Early Stage Startups with Matias Ketonen | E7Matias has led growth at Typeform, Pitch, Cello and other successful startups. In this episode, Max and Matias talk about how to decide which marketing levers to pull when you’re in the early stages and discuss the art of scaling product-led growth and building out the ideal team for a PLG motion. They dive deep into an effective strategy for building lead magnets, the nuance of channel selection, why simplicity is so important in a startup, and much more.
(00:24) Early Startup Experiences
(02:43) Marketing and Complexity
(03:32) Balancing Data and Intuition
(11:29) Building Great Lea...
2024-07-051h 01Learnings at ScaleScaling from $1M to $100M ARR: Lessons from a Marketing VP | E6Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond.
Max and Charlie talked about poker math and how to apply it in marketing, the best cold outreach Charlie has ever received, the importance of process, and a whole lot more.
(00:00) Introduction
(02:20) Poker Math & Probabilistic Thinking
(06:46) Knowing Your Numbers & Building Intuition
(16:57) Th...
2024-06-2842 minLearnings at ScaleLanding HBO & Building a Global Tech Powerhouse from Finland with Reaktor's Mikael Kopteff | E5Max sits down with Mikael Kopteff, CTO at Reaktor. Reaktor is a global technology consultancy that builds digital products for some of the worlds top companies. Their clients include HBO, Virgin Atlantic, Adidas, Metso, Rovio, the Finnish Defense Forces, and more. Since landing a contract with HBO in 2013, Reaktor has grown into a sector leader with offices in six countries and three continents.
Episode Chapters:
(00:00) Introduction
(01:06) The HBO Pitch
(10:53) Opening the New York Office
(13:00) Building a Culture of Curiosity
(25:09) Navigating Conflict to Build Trust
2024-06-2156 minLearnings at ScaleeCommerce Conversion Secrets with Erik Christiansen, CEO of Justuno | E4Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?"
Today, Justuno helps over 133k brands turn their website visitors into customers.
(00:00) Introduction
(10:03) Bootstrapping a Business: Eric's Journey
(12:50) The Birth of JustUno
(15:31...
2024-06-1455 min
Learnings at Scale$1,000 To Millions: The Salesflow Growth Story | E3Max sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy bootstrapped startup with $1000 in the bank into a multimillion-dollar B2B SaaS company.
(00:00) Introduction
(10:02) Chintan’s Learnings from Validating 100+ Companies
(19:43) Building MVPs and Bootstrapping Challenges
(29:16) From $1000 to Millions: Getting the First 100 Customers
(38:21) SaaS Attribution Challenges
2024-06-071h 22
Learnings at ScaleCracking $1M ARR: Growth Secrets from Y Combinator-Backed Warmly | E2Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B SaaS space. (00:00) Introduction (00:14) Derek’s Path to Warmly (06:02) Joining Warmly: The Beginning (11:09) Navigating Early Challenges (15:45) Building a Marketing Thesis (27:13) Understanding Buyer Psychology (32:39) Finding the Right Customers (34:47) Challenges in Marketing Metrics (44:56) Building a Strong Brand (53:22) The Pillars of a Marketing Thesis (01:00:06) Exec...
2024-06-071h 11
Learnings at ScaleIdea to Launch: Nicholas Thorne on Starting Your Next Business and Audos | E1Max sits down with Nicholas Thorne, General Partner at PreHype and co-founder of Audos. They dive deep into the world of entrepreneurship, exploring PreHype's unique approach to helping experienced founders find and validate their next big idea. Nicholas shares his insights on the importance of customer validation, rapid experimentation, and how AI is changing the game for modern founders.
(00:00:00) Introduction
(00:01:11) Cold Plunge Conversation
(00:05:11) The Role of Entrepreneur in Residence
(00:07:25) Action Creates Information
(00:15:03) Resourcefulness in Entrepreneurship
(00:35:04) The Genesis of Audos
(00:40:34) AI Innovations
(00:41:41) Introducing Audos: A...
2024-06-071h 35
Learnings at ScaleLearnings at Scale TrailerJoin Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and what they’ve learned along the way.
2024-04-2800 min
Mysteries of the DeepMysteries of the Deep LVIII - CLINKER | A NORTHERN CALLINGMysteries of the Deep Podcast, Chapter LVIII. A Northern Calling by Clinker.
5.48 kHz by Gary James Joynes ~ Frequency Painting Editions (2013)
Tracklist:
1. Clinker + Manraygun | Due South… (Towards Irricana) (2011)
2. Clinker - Music For Art Openings (Unreleased Live PA) (2013)
3. Clinker + Blake Carrington - Dust Flights, Mirror Softly and Moan - Dragon’s Eye (2012)
4. Gary James Joynes - Ouroboros (Installation Soundscore) (2011)
5. Clinker - Provody (2006)
6. Clinker - On the Other Side… (for L. Cohen) - Dragon’s Eye (2009)
7. Clinker - oh Captain Nemo you shouldn’t have (2003)
8. The Machine Isle (Gary James Joynes + Aaron Macri) - Vwoops (1999)
9. Tonewheel (Raylene Campbell + Gary James Joynes) - Origin (2016)
10. Gary James...
2016-09-301h 30Mysteries of the Deep PodcastMysteries of the Deep LVIII - CLINKER | A NORTHERN CALLINGMysteries of the Deep Podcast, Chapter LVIII. A Northern Calling by Clinker.
5.48 kHz by Gary James Joynes ~ Frequency Painting Editions (2013)
Tracklist:
1. Clinker + Manraygun | Due South… (Towards Irricana) (2011)
2. Clinker - Music For Art Openings (Unreleased Live PA) (2013)
3. Clinker + Blake Carrington - Dust Flights, Mirror Softly and Moan - Dragon’s Eye (2012)
4. Gary James Joynes - Ouroboros (Installation Soundscore) (2011)
5. Clinker - Provody (2006)
6. Clinker - On the Other Side… (for L. Cohen) - Dragon’s Eye (2009)
7. Clinker - oh Captain Nemo you shouldn’t have (2003)
8. The Machine Isle (Gary James Joynes + Aaron Macri) - Vwoops (1999)
9. Tonewheel (Raylene Campbell + Gary James Joynes) - Origin (2016)
10. Gary James...
2016-09-301h 30