Shows
CMO WeeklySovanna Phan of PlayJeux Studios: Building Two Revolutionary iGaming Companies from the Ground UpWelcome to a special episode of "CMO Weekly" where we're diving deep into the world of iGaming and casino content with a true innovator. This week, we sit down with Sovanna Phan, the founder and CEO of PlayJeux Studios, a Montreal-based startup that's shaking up the industry.Join us as Sovanna shares his incredible journey, from his early days at Société des casinos du Québec to founding not one, but two gaming companies. Discover how his vast experience, including roles as Head of Online Casino and Project Manager for eGaming, fueled his vis...2025-08-0835 min
CMO WeeklyTyler Amirault of HotTakes: How a College Sports Betting Idea Turned into an Industry DisruptorIn this episode of CMO Weekly, host Hayley Clover sits down with Tyler Amirault, the co-founder and CEO of Hot Takes, a free-to-play sports betting app. Tyler built the initial version of the app while in college after noticing that many of his friends needed "handholding" and a safe place to practice and learn how to bet without risking money.Hot Takes has since grown into a successful company that helps Gen Z and other new bettors learn about sports gambling safely. The app allows users to earn real cash and Bitcoin while practicing...2025-08-0629 min
CMO WeeklyKatelyn Watson of Talkspace: Building Growth Engines at Shutterfly and Mental Health MarketingCMO Weekly, hosted by Hayley Clover, features an interview with Katelyn Watson, the Chief Marketing Officer at Talkspace. In this episode, Watson discusses her career journey, marketing strategies at Talkspace, and the brand's evolution. The episode is sponsored by OpenFortune, a marketing company that places brand messages inside fortune cookies.Watson's Career and Transition to Talkspace:Watson has led marketing at several fast-moving companies, including Nurx, Shutterfly, Care.com, and Cabbage. She specializes in scaling, repositioning, and reintroducing brands to the public.Watson's interest in mental health began at Nurx, where a mental health service focused on medication management...2025-08-0144 min
CMO WeeklyAmina Pasha of Thrive Market: How I Grew Proctor & Gamble’s Brand and Mission-Driven MarketingIn this episode of "CMO Weekly," host Hayley Clover sits down with Amina Pasha, the CMO of Thrive Market, for an insightful discussion on her 20-year career in marketing and her strategic approach to leading Thrive Market's growth.Amina Pasha shares her journey, beginning with her foundational years at Procter & Gamble, where she gained extensive experience working on iconic brands like Pantene, Wella, Pampers, Crest, and Oral-B. She highlights how these experiences, often involving struggling brands, provided her with a "general management base" and a deep understanding of consumer mastery. A pivotal moment in...2025-07-3142 min
CMO WeeklyJason Karklins of Delta Bingo Online: Bringing the Thrills of Bingo Halls to the iGaming WorldWelcome to CMO Weekly, the podcast that goes behind the strategies of today's most influential marketing leaders! In this insightful episode, host [Host's Name - if known, otherwise remove or generalize] sits down with Jason Karklins, Vice President of iGaming at Delta Bingo Online.Get ready to explore the exciting intersection of traditional entertainment and cutting-edge digital innovation. Jason Karklins offers a unique perspective on how Delta Bingo, a long-standing name in the gaming industry with numerous land-based locations, is successfully venturing into the online iGaming space.In this episode, you'll discover: The Evolution of Bingo: How Delta Bingo...2025-07-2529 min
CMO WeeklyThomas Metzger of Lotto.com: Revolutionizing the Lottery from Paper to PhoneIn this episode of "CMO Weekly," host Haley Clover interviews Thomas Metzger, Co-founder and CEO of Lotto.com. Thomas Metzger discusses how Lotto.com is revolutionizing the lottery industry by allowing users to order real lottery draw and scratch tickets from their phones. Key points from the episode include:- Lotto.com's Impact Since its launch, Lotto.com has delivered over $100 million in winnings to 3 million users and introduced the nation's first digital scratch ticket. - Background of Thomas Metzger Metzger has a long...2025-07-2329 min
CMO WeeklyDoug Zarkin of Driven Brands Inc.: Optimizing Customer connections with Pearle Vision & VIctoria’s SecretIn this episode of "CMO Weekly," host Hayley Clover interviews Doug Zarkin, Chief Brand Officer at Driven Brands Inc. Previously, Zarkin led the rebrand of Pearl Vision, transforming it from a discount optical chain into a "care-first, customer-loved brand" that became a Harvard Business School case study. He also contributed to the success of Victoria's Secret Pink and authored the book "Moving Your Brand Out of the Friend Zone," which focuses on creating emotional connections between people and brands.Zarkin discusses his career journey, from starting in the agency world at Grey advertising, where...2025-07-1738 min
CMO WeeklyJesper Kärrbrink of Immense Group: Betting On Recreational Gamblers and Multi-Brand Casino StrategiesIn this episode of "CMO Weekly," host Hayley Clover interviews Jesper Kärrbrink, CEO of Immense Group, a visionary leader in the iGaming industry. Kärrbrink shares his extensive career journey, which includes leadership roles at Mr. Green and Svenska Spel, and chairman positions at companies like Parry Play, Internet Vikings, and DeWiz Golf. He is also an author and a proponent of responsible marketing.The discussion begins with Kärrbrink's entry into the iGaming space in 2004, when he became CEO of Svenska Spel. He recounts being dubbed "the last defender of the monopoly" due to his eff...2025-07-1645 min
CMO WeeklyEd Andrewes former CEO of Resorts Digital Gaming: Bridging Brick & Mortar Casinos with their Digital Arms & Educating CustomersIn this episode of the "CMO Weekly" podcast, brought to you by OpenFortune, host interviews Ed Andrewes, a seasoned executive in the AI gaming industry. Andrewes, known for his leadership roles in both European and U.S. markets, recently launched AI Gaming Advisory Services, a consultancy firm offering strategic support across the AI gaming sector. This new venture follows his nine-year tenure as CEO of Resorts Digital Gaming, the online division of Resorts Casino, Hotel in Atlantic City.Andrewes shares his unique career path, which began in the military and transitioned into horse racing...2025-07-1027 min
CMO WeeklyLeanne Fremar of JPMorganChase: The Art of the Rebrand, AI's Role in Brand Marketing, and Building Teams that CareIn this episode of "CMO Weekly," host sits down with Leanne Fremar, the Managing Director and Global Chief Brand Officer at JPMorgan Chase. Leanne, a powerhouse in the marketing world, shares insights from her extensive career, which spans luxury fashion brands like Gucci and Ralph Lauren, to global powerhouses like Starbucks, and her current role at JPMorgan Chase.The episode delves into how Leanne has led brand evolution grounded in innovation, customer connection, and cultural relevance for one of the most trusted financial institutions for the past six and a half years. She discusses...2025-07-0828 min
CMO WeeklyChavdar Dimitrov of Betty: Tailoring Gaming for Your Audience and Never Losing Customer FocusIn this episode of CMO Weekly, host Hayley Clover interviews Chavdar Dimitrov, CEO of Betty, an AI gaming company designed for players in Ontario.Key discussion points include: Chavdar's Background: Chavdar shares his journey from software engineer to CEO of Betty Canada, including nearly ten years leading engineering at a major gaming tech company. He discusses his long-standing passion for the gaming industry, particularly card games and traditional casino games.Betty Canada's Marketing Strategy: Dimitrov explains that Betty's success is largely due to its...2025-07-0325 min
CMO WeeklyTaylor Edmonds of Lucky Hands: How We Grew a Raving Community & $1M/Month on a Tiny BudgetIn this episode of "CMO Weekly," host Hayley Clover interviews Taylor Edmonds, Co-Founder and President of Lucky Hands, a US-based social casino launched in 2024. Lucky Hands offers various games like slot machines, table games, fish games, and live dealers, providing free entertainment and prize-winning opportunities through its sweepstakes model. Edmonds shares his unconventional journey into the gaming space, starting from a background in music and theater, and then working in sales and reporting traffic on the radio before a fraternity brother introduced him to fish games in 2020. This initial success led to the creation...2025-07-0128 min
CMO WeeklyAdam Baylis of Smarkets: Building Winning Brands In Highly Regulated Industries & Turning Data into DollarsIn this episode of "CMO Weekly," host Hayley Clover interviews Adam Baylis, Marketing Director at Smarkets, the company behind SBK and the Smarkets exchange. Adam shares his extensive background in the gaming space, having worked at Patty Power Betfair, and The Jockey Club, which has given him a deep understanding of brand growth in a highly regulated industry.The discussion covers several key areas:Evolution of the Gaming Space: Adam highlights the significant changes in the industry, particularly the increased regulation in the UK market, including affordability checks, which differ from the...2025-06-2632 min
CMO WeeklyTiago Pinto of the Miami Marlins: Measuring Sports Success & Engaging with Miami's Unique CommunityIn this episode of "CMO Weekly," host Hayley Clover interviews Tiago Pinto, the Chief Marketing Officer of the Miami Marlins. Pinto, who previously held roles at Nike and Gatorade, discusses his career trajectory and how he came to join the Marlins in 2022.A significant portion of the interview focuses on the Marlins' marketing strategies, particularly in engaging Miami's diverse community. Pinto highlights the "Heritage Saturdays," which celebrate different South Florida communities with specially designed jerseys, post-game concerts, and language-specific celebrations. He also talks about "Family Sundays," an initiative designed to be inclusive of all...2025-06-2436 min
CMO WeeklyTessa Pettman of Block: Marketing Bitcon Wallets & Empowering Self-CustodyIn this episode of "CMO Weekly," host Hayley Clover interviews Tessa Pettman, Marketing Lead for Block, a Bitcoin self-custody wallet. Tessa discusses her career path, transitioning from journalism to public affairs and technology marketing, and her current role in the fintech and crypto industries. She shares insights from her pivotal role in developing Wise's brand identity and her experience leading marketing strategy for Block.The conversation delves into Tessa's initial challenges and learning curve when entering the crypto space, emphasizing the importance of understanding the technology. She explains Block's "2 of 3 Multi-Signature Self-Custody wallet for...2025-06-1926 min
CMO WeeklyAriel Wengroff of Ledger: Building Trust, Identity & Digital Security with the BlockchainIn this episode of "CMO Weekly," Ariel Wengroff, EVP of Communications & Marketing at Ledger, discusses her career path and her current role. Wengroff shares how she started in politics, focusing on direct democracy and creating change, but found the process hindered by red tape in DC. She then transitioned to media, realizing its potential to reach millions through storytelling, citing YouTube as an early inspiration.Her experience at Vice, which she credits with changing documentary and citizen journalism, led her to a realization that the work was ultimately serving major platforms like Facebook and...2025-06-1724 min
CMO WeeklyLuke Pergande of PropSwap: How We Changed the Game by Selling Our Own BetsIn this episode of "CMO Weekly," host Hayley Clover sits down with Luke Pergande, the Founder of PropSwap. PropSwap is introduced as a secondary market for sports bets, allowing users to buy and sell futures and props.Pergande shares his unique career journey, starting from his passion for sports and data as a child, and how he transitioned from working in public accounting to founding PropSwap. He discusses the initial challenges of launching a novel concept in the sports betting industry, emphasizing the importance of education and building trust with both regulators and consumers.2025-06-1230 min
CMO WeeklyOlivia Santarelli of Gemini: Committing to Your Customer and Balancing Compliance with CreativeIn this episode of CMO Weekly, host Hayley Clover interviews Olivia Santarelli, Global Head of Marketing at Gemini, one of the most recognized cryptocurrency platforms in the world. The episode is brought to you by Open Fortune, a company that puts ads into fortune cookies and distributes them through Asian restaurants globally.Olivia Santarelli discusses her career path, from her early experience in retail with Anthropologie and American Express to her current role in the Web3 space at Gemini. She shares insights into how her background in data, creativity, and heart has shaped her...2025-06-1024 min
CMO WeeklySally Davies of Smart Play Advisors: The Power of Patience and Bridging Marketing GapsIn this episode of "CMO Weekly," host Mary Clover interviews Sally Davies, Agency Partner at Smart Play Advisors, a seasoned professional with 17 years of experience in the AI gaming industry.Davies discusses her career, which began in 2008 or 2009 , and how digital marketing has evolved, emphasizing the importance of data and personalized customer experiences. She shares her extensive background, including 15 years at "Gamesys", where she developed a VIP program and grew various departments. In 2013, she moved to America to launch operations in New Jersey, partnering with Tropicana Casino in Atlantic City.2025-06-0538 min
CMO WeeklySean Vasquez of Pechanga Resort Casino: Empowering Teams and Elevating the Luxury Casino ExperienceIn this episode of "CMO Weekly," host Sean Vasquez, President of Pechanga Resort Casino, joins live from the SBC Summit in Fort Lauderdale to discuss his career trajectory, leadership philosophy, and the evolving landscape of the gaming industry.Episode Highlights:From Intern to President: Vasquez shares his journey from a marketing intern at Pechanga Resort Casino 20 years ago to becoming its president, highlighting how his early experiences and a self-proposed sustainability project influenced his path.The Genesis of Bosque Clothing: Discover the inspiration behind...2025-06-0333 min
CMO WeeklyMartin Collins of Soft2bet: Revolutionizing Player Engagement in iGamingIn this episode of "CMO Weekly," host Hayley Clover interviews Martin Collins, Chief Business Development Officer at Soft2bet, a leading B2B iGaming platform provider. Soft2bet is known for its innovative approach to gamification and player engagement.Martin, with over two decades of experience in digital markets, discusses his career trajectory, starting as a recruiter in the construction industry before transitioning into the iGaming sector in 2005. He shares how his experience running his own recruitment business, Red Executive, for ten years, provided him with valuable contacts and lessons in bootstrapping a company. Martin then moved...2025-05-2925 min
CMO WeeklyAlex Kuwada of Betr: From Math Teacher to Head of MarketingIn this episode of "CMO Weekly," host Hayley Clover sits down with Alex Kuwada, Head of Marketing at Betr, a sports gaming and media company. Alex oversees all marketing functions at Betr, including brand strategy, digital marketing, content creation, and consumer acquisition.The episode kicks off with Alex sharing his unconventional path into marketing. Despite growing up in Ann Arbor, Michigan, he pursued a math degree from Wesleyan University and began his career as a high school math teacher. He highlights how his math background in problem-solving and quantifying abstract concepts has been beneficial in performance marketing...2025-05-2817 min
CMO WeeklyOlivia Donnan of Yotel: How the Hierarchy of Needs Impacts Hotel BrandingIn this episode of "CMO Weekly," Olivia Donnan, VP of Brand & Communications at YOTEL, shares her journey in the hospitality industry, from her early career aspirations to her current leadership role. She discusses her progression from Nylon Communications to Starwood Hotels and Resorts Worldwide, and then to Marriott International, where she moved to New York City and worked as the Director of Global Brand Marketing for Aloft and Moxy.Donnan elaborates on the differences between working at an agency versus brand-side, highlighting the importance of understanding the media landscape and believing in the product...2025-05-2231 min
CMO WeeklySeth Matlins of Forbes CMO Network: The Power of Whispering and Focusing on Shared ValuesIn this episode of "CMO Weekly," Seth Matlins, Managing Director at Forbes CMO Network, discusses his extensive career in marketing, the evolution of the industry, and the challenges faced by modern CMOs. The episode begins with a shout-out to Open Fortune for sponsoring, highlighting their unique ad placement in fortune cookies across over 100,000 restaurants globally, boasting 92% ad engagement.Matlins shares his early fascination with brands and their power to improve the world, recalling how both his parents were marketers. He describes his upbringing as an "MBA by osmosis" and shares a memorable lesson from his father about...2025-05-2027 min
CMO WeeklyNicholas Karrat of StockX: What I Learned from Corporate Giants to Tackle Dynamic StartupsJoin us for an insightful and engaging episode of CMO Weekly as we chat with the brilliant Nicholas Karrat, Chief Marketing Officer at StockX! From a stunning yacht in Miami, Nick shares his impressive journey through the world of transformational marketing, offering invaluable lessons learned from his experiences at corporate giants like AT&T and Citigroup, to dynamic startups such as TheLadders and Plated Landing.Discover how Nicholas' "marketing genius" first made waves in the premium bedding industry at Boland Branch and how he's now setting new standards for comfort and style at Tommy John. We delve into his...2025-05-1546 min
CMO WeeklyCountry Star Dreams to Mastering College Brands: Ethan Braden of Texas A&M UniversityGet ready for an insightful conversation on this week's episode of CMO Weekly as we sit down with the dynamic Ethan Braden, the Executive Vice President and Chief Marketing Officer at Purdue University!Journey with us as we explore Ethan's impressive career trajectory, from his impactful work in the pharmaceutical industry at Eli Lilly to his transformative leadership in the realm of academic marketing at Purdue. Discover the vision behind Purdue Global's innovative approach to bridging education for working adults and learn how Ethan's strategic prowess earned him the prestigious American Marketing Association's Marketing...2025-05-1332 min
CMO WeeklyMarissa Solis of the NFL: From Branding Pepsi to the NFL EmpireGet ready for an in-depth conversation with a true powerhouse in sports branding! This week on CMO Weekly, we're thrilled to welcome the stellar Marissa Solis, the Senior Vice President of Global Brand and Consumer Marketing at the National Football League (NFL).Join us as Marissa takes us on a fascinating journey through her impressive career, starting from her foundational studies with a B.S. in Foreign Service from Georgetown University and an MPA in Public Administration from the University of Texas at Austin ("Hook 'em!").Discover how Marissa honed her marketing expertise, beginning at...2025-05-0831 min
CMO WeeklyCyntia Leo of Urban Outfitters: From Broadway Dreams to Building Iconic BrandsGet ready for an insightful and inspiring conversation on this week's episode of CMO Weekly! We're thrilled to welcome the brilliant Cyntia Leo, the current Head of Brand Marketing at the iconic retailer, Urban Outfitters.Cyntia takes us on a captivating journey through her impressive career, sharing stories and invaluable lessons learned from her time at some of the world's most recognizable brands, including Disney and Nike. Discover how her diverse experiences have shaped her approach to brand building and leadership.In this engaging interview, you'll hear about: - Cyntia's Career Trajectory: From her early aspirations growing up in...2025-05-0634 min
CMO WeeklyDelu Jackson of ADT: Working in Japan, Consumer Behavior, The Strategy Behind ADT's Brand EvolutionIn this episode of CMO Weekly, we sit down with a marketing leader whose career path is anything but linear. From his initial foray into pre-med to his current role as EVP and CMO of ADT, he shares the serendipitous journey that led him to work with some of the world's most iconic brands.Get ready to hear about:The early years: How a political economic theory major found his way into sales and marketing with Paddington Corp., working with brands like Baileys Irish Cream and JB Scotch. Lessons from great bosses: The importance of building r...2025-05-0130 min
CMO WeeklyJarrod Frankel of AxonDAO: From Construction to Actualizing WEB3's PotentialGet ready to have your mind blown! 🤯 In this episode, we sit down with Jarrod Frankel of AxonDAO, a marketing powerhouse who's at the forefront of the Decentralized Science (DeSci) movement. We explore how blockchain technology is breaking down traditional barriers in scientific research and the CRITICAL role marketing plays in this transformation. Jarrod takes us on his UNBELIEVABLE journey, from his early days to becoming a CMO in just FIVE years! 🚀 You'll learn how he's leveraging content strategy, digital innovation, and community engagement to shape the future of science. Here's what you'll discover:- The JAILBREAK from traditional B2B ma...2025-04-2911 min
CMO WeeklyMandy Rassi of Michaels: From Craft Store to Cultural BrandIn this episode of "How the F*ck Did You Get That Job?", we dive into the impressive career journey of Mandy Rassi, a marketing powerhouse with experience spanning some of the biggest names in the industry. Mandy takes us back to her college days at Miami University in Ohio, where her unique blend of psychology and women's studies laid an unexpected yet powerful foundation for her future in marketing. She shares her experiences at Procter & Gamble (P&G), where she honed her skills in consumer and market knowledge...2025-04-2444 min
CMO WeeklyStacy Spikes of MoviePass: Blade Runner Fan to Hollywood DisrupterJoin us for an inspiring conversation with Stacy Spikes, the visionary Co-Founder and CEO of MoviePass! We dive into his game-changing ideas, his journey as a founder, and how he's disrupting the entertainment industry. From his early days in film marketing to revolutionizing moviegoing, Stacy's story is one of innovation, resilience, and a whole lot of magic. In this episode, Stacy shares his insights on: His early passion for film and the movie that changed his life His experiences in film marketing and the power of trailers and posters The rollercoaster ride of founding and relaunching MoviePass His v...2025-04-2322 min
CMO WeeklySarah Larsen, CMO of Samsung Home Entertainment, From Fashion Dreams To Tech CMOIn this episode of CMO Weekly, we sit down with Sarah Larson, Chief Marketing Officer of Home Entertainment at Samsung Electronics America, to explore the dynamic world of modern marketing. With over two decades of experience, Sarah shares her unique insights on brand strategy, digital transformation, and creating impactful consumer-focused campaigns. We delve into: Sarah's journey into marketing, from aspiring fashion designer to leading marketing for a global tech giant. The evolution of marketing over the past three decades, including the impact of the internet and social media. The role of PR in today's...2025-04-1741 min
CMO WeeklyOilXCoin's Dave Rademacher on Cracking The Crypto Code and Succeeding with StartupsUnlock the secrets with Dave Rademacher to navigating the cutting-edge intersection of cryptocurrency, startups, and global business in this power-packed podcast episode! We interview an expert with a unique background spanning the fast-evolving digital landscape and the complexities of international markets.This episode delivers actionable insights for marketers, entrepreneurs, and anyone seeking to understand the forces shaping the future of business.Here's what we dive into:Digital Roots & Tech Entrepreneurship: Discover how early experiences with building and selling computers fueled a passion for digital innovation and set the...2025-04-1517 min
CMO WeeklyRipio's Sebastian Serrano on Unlocking Latin America's Blockchain RevolutionJoin us for an insightful episode of CMO Weekly as we sit down with Sebastian Serrano, the visionary Co-Founder and CEO of Ripio, Latin America's leading blockchain company in the fintech ecosystem. This in-depth conversation dives into Sebastian's remarkable journey, from his early entrepreneurial ventures with Devs AR, a web development and design team, to his current leadership at the helm of Ripio. Key Discussion Points:- Entrepreneurial Origins: Discover Sebastian's early entrepreneurial spirit and what sparked his passion for building solutions-driven technology. - Web3 and Crypto Evolution: Trace Sebastian's...2025-04-1025 min
CMO WeeklyBonk Coin's Nom Bonk on Redefining Meme Coin Success with Community First StrategyToday's episode features an interview with Nom Bark, the creator of the meme coin Bonk, and a record-holder for the most dogs walked at once. The conversation delves into Nom's journey into the crypto world, starting with trading online gaming currencies and his early involvement with the Solana ecosystem. The discussion covers the origin and purpose of Bonk, a token created to bring positivity and drive user adoption in the Solana ecosystem, especially after the FTX collapse. Non explains the strategy behind Bonk's success, emphasizing the importance of engaging with NFT holders, developers, traders...2025-04-0816 min
CMO WeeklyAni M. of SNPIT on Global Expansion and the Gamification of TokenomicsIn this episode, we sit down with Ani M., the Head of Global Operations at SNPIT, to explore the intricate world of global business management. Ani shares his insights on scaling operations across international markets, overcoming logistical and cultural challenges, and driving innovation in a fast-evolving industry.We dive deep into SNPIT’s strategic approach to global expansion, how Ani leads operational efficiency on a worldwide scale, and the key factors that contribute to a seamless, high-performing global operation. He also sheds light on leadership philosophies, decision-making in high-stakes environments, and the future of international business in an...2025-04-0316 min
CMO WeeklyFilecoin Foundation's Clara Tsao on Decentralizing Data and the Power of Web3In this episode, we sit down with Clara Tsao, Founding Officer of the Filecoin Foundation, to discuss the future of decentralized storage, data privacy, and the evolving landscape of Web3. Clara shares her insights on why decentralization is crucial for a more secure and open internet, how Filecoin is revolutionizing data ownership, and what challenges and opportunities lie ahead for blockchain-based technologies.We dive into the importance of trust and security in the digital age, the role of distributed storage networks, and how Filecoin is working to create a more resilient and censorship-resistant web. Clara also reflects...2025-04-0120 min
CMO WeeklySebastien Borget of The Sandbox on Building the Metaverse and Onboarding Millions to Web3In this episode of CMA Weekly, we sit down with Sebastien Borget, co-founder and COO of The Sandbox, one of the most influential Web3-powered virtual worlds redefining how we think about gaming, digital art, and ownership in the metaverse.Sébastien shares his journey from mining Bitcoin in 2017 to pioneering blockchain-based gaming with The Sandbox, a platform that now boasts over 6 million users and partnerships with iconic brands and artists, including Snoop Dogg. He discusses how The Sandbox empowers creators to build, own, and monetize their digital experiences and how it's onboarding millions into Web3—without overwhelming them wit...2025-03-2718 min
CMO WeeklyEasy Crypto's Miguel Martin: Early Crypto Marketing, Building Trust, and Hustling SmartIn this episode of CMO Weekly, we sit down with Miguel Martins, Director of Marketing Operations at Easy Crypto, New Zealand’s leading crypto exchange. From scaling teams across continents to driving 300% organic growth, Miguel has been instrumental in taking Easy Crypto from a startup with no social media presence to a global player in digital finance.Miguel shares his unconventional entry into the crypto world—over beers at a beach in Bali—and how that serendipitous moment launched his career in Web3. He dives into the challenges of marketing a product that most people didn’t understa...2025-03-2508 min
CMO WeeklyJosh Gier of Coliseum: From Bedroom Gamer to Web3 Gaming CEOIn this episode of CMO Weekly, we sit down with Josh Gier, Chief Marketing Officer at Coliseum, a groundbreaking force in the Web3 gaming industry. Josh shares his remarkable journey from a lifelong passion for gaming to becoming a leader in growth marketing and brand strategy at the intersection of gaming and decentralized technology. With a history of scaling multi-million user communities and spearheading "community-as-a-service" models, Josh brings a unique perspective on how to drive engagement and build vibrant digital ecosystems.Josh recounts his early exposure to Web3, tracing his curiosity back to Bitcoin’s inception and th...2025-03-2009 min
CMO WeeklyKyle Wachtel of BetHog Inc: From Biology Major to Sports Betting and the Future of Crypto GamingIn this episode of CMA Weekly, we welcome Kyle Wachtel, CMO at BetHog, a rising player in the crypto gaming and sports betting space. Kyle shares his fascinating career journey from a biology major with dreams of working in sports to becoming a leading marketing executive in the gaming industry. Listeners will get a behind-the-scenes look at how Kyle helped scale major players like FanDuel and BetMGM, building strategic partnerships and fostering startup culture along the way.Kyle reflects on the early days at FanDuel when the company had only 30-40 employees and discusses...2025-03-1823 min
CMO WeeklyMarco Trucco of Immense Group: Marketing Regulated Gaming, the Poker Boom, & Betting’s Next Big MoveIn this episode of CMA Weekly, we sit down with Marco Trucco, a seasoned marketing leader in the online gaming industry. With over 15 years of experience, Marco has played a pivotal role in the growth of some of the most well-known gaming brands, including PokerStars and GG Poker. As the CMO of the Immense Group (formerly Video Slots), he now oversees five leading brands across regulated European markets, navigating the complexities of marketing in a highly restricted industry.Marco takes us through his fascinating journey—from stumbling into poker journalism to becoming a key figure in gaming ma...2025-03-1323 min
CMO WeeklyIvan Vučković of Casumo: Growth Hacking & Leadership in iGamingIn this episode of CMO Weekly, we sit down with Ivan Vučković, a seasoned marketing leader with over 18 years of experience in e-commerce, omnichannel sales, and digital advertising. As the Growth Director of one of the most innovative online iGaming providers, Ivan shares his insights on scaling brands, navigating a competitive market, and driving transformational change.From his early days in web hosting to his entrepreneurial ventures and successful business exits, Ivan's journey is packed with lessons on leadership, strategic marketing, and adapting to industry shifts. He dives deep into the challenges of growth marketing, balancing creativity with da...2025-03-1114 min
CMO WeeklyLeading with People: Camille Mercier of Spirit Mountain Casino on Casino Innovation & LeadershipIn this episode of CMO Weekly, we sit down with Camille Mercier, CEO of Spirit Mountain Casino, to explore her incredible journey from human resources to leading Oregon’s largest gaming and entertainment destination. With nearly three decades of experience in the casino and hospitality industry, Camille shares valuable insights into leadership, employee engagement, and strategic growth in a competitive market.We dive into her unique leadership philosophy, emphasizing people-first management, guest experience, and corporate culture—and how her background in HR shaped her approach to running a multimillion-dollar business. Camille also discusses the challenges of increasing comp...2025-03-0617 min
CMO WeeklyDominik Beier of Bitpanda: Redefining Growth in Fintech, Sports, and BeyondIn this episode of CMO Weekly, we sit down with Dominik Beier, a dynamic leader who has made waves in fintech, sports marketing, and gaming. As the Chief Commercial Officer at Bitpanda, Dominik is at the forefront of a €3 billion trading platform, driving strategy and innovation in the fast-paced world of crypto and finance. But his journey doesn’t stop there—he has scaled businesses across multiple industries, from revolutionizing sports betting at Interwetten to co-founding Austria’s largest padel chain, Padelzone.Join us as Dominik shares his insights on leadership, scaling businesses, and identifying emerging trends. We’ll di...2025-03-0425 min
CMO WeeklyDavid Natroshvili of Spribe: Flying High Journey from Georgia to Global Gaming SuccessIn this episode of CMO Weekly, we sit down with David Spribe, the visionary founder behind Spribe and the creator of the AI-powered gaming sensation, Aviator. From growing up in war-torn Georgia to leading transformative economic initiatives and ultimately revolutionizing the online gaming world, David shares his incredible journey. We dive into how Aviator reshaped the gaming landscape, his strategic partnerships—including a groundbreaking collaboration with the UFC—and his ambitious vision for the future. Plus, hear how a small-town scholarship led David to the U.S., forever changing his path. Get ready for a story of resilience, innovation, and...2025-02-2718 min
CMO WeeklyBoaz Brindt of TheLotter: Winning Big and Marketing Mastery in the Lottery IndustryIn this episode of CMO Weekly, we sit down with Boaz Brindt, the CMO of The Lotter, to explore the dynamic world of lottery marketing. Boaz shares his journey from aspiring economist to marketing leader, revealing the strategies behind customer acquisition, retention, and brand positioning in a highly competitive space. We discuss the evolution of the lottery industry, the challenges of expanding into the U.S. market, and the balance between brand and performance marketing. Plus, Boaz opens up about leadership, fatherhood, and the lessons he's learned along the way. Tune in for an insightful conversation on innovation, resilience...2025-02-2528 min
CMO WeeklyMarketing Innovation & Leadership: Alec Thomson’s Vision for the Arizona LotteryHow do you market a legacy brand to a new generation? In this episode of CMO Weekly, we sit down with Alec Thompson, Executive Director of the Arizona Lottery, to explore how he’s transforming the lottery experience through strategic marketing innovation. From digital menu boards driving in-store growth to experiential rewards that go beyond the ticket, Alec shares how he’s modernizing player engagement and keeping the brand relevant in a rapidly evolving industry. Tune in for a deep dive into marketing leadership, consumer behavior, and the future of lottery gaming.2025-02-2019 min
CMO WeeklyDavid Schwartz from Matchbook.com: From Jazz Clubs to Fintech, Data-Driven Growth & Global ExpansionIn this episode of CMO Weekly, we sit down with David Schwartz, a technology-driven marketing leader who has built billion-dollar businesses across the U.S. and Europe. From his early days growing up in a music-filled household—where his mother ran a legendary jazz club—to leading transformative marketing strategies in fintech and online gaming, David shares his unique journey.We explore his experiences at JPMorgan Chase, Coupons.com, and Matchbook, where he doubled revenue while reducing customer acquisition costs. David dives deep into the power of analytics, the nuances of marketing across global markets, and how data...2025-02-1828 min
CMO WeeklyAkhil Sarin of Easygo, Stake: Growing Stake, Working with Drake, and Diving into F1Join us on CMO Weekly, the go-to podcast for marketing innovators and industry leaders shaping the future of branding and business strategy. In this episode, we sit down with Akhil Sarin, Chief Marketing Officer at Easygo, the powerhouse behind globally recognized brands like Stake and Kick. Akhil shares his journey from affiliate manager to CMO, the bold marketing moves that set Stake apart, and how his team forged high-profile partnerships with icons like Drake, UFC, and the F1 world. From pioneering brand sponsorships to scaling a marketing team from scratch, this episode is packed with insights on disruptive marketing...2025-02-1322 min
CMO WeeklySavvas Fellas of MrQ.com: Disrupting the Gaming Industry and Powerful StorytellingIn this episode of CMO Weekly, we sit down with visionary entrepreneur Savvas Fellas, the founder of MrQ.com and Lindar Media. From his early days in SEO affiliate marketing to building one of the most talked-about gaming platforms, Savvas shares his journey of challenging industry norms, forging high-profile partnerships, and embracing first-principle thinking. We discuss the power of branding, the role of storytelling in marketing, and the future of real-money gaming. Tune in to hear how innovation, bold decision-making, and a commitment to user-first experiences are reshaping the gaming landscape.2025-02-1120 min
CMO WeeklyErin Newkirk of Caribou Coffee: The How, What, and Why of Brand MarketingIn this episode of CMO Weekly, we sit down with Erin Newkirk, the Chief Brand and Marketing Officer at Caribou Coffee, to explore her incredible journey in the world of marketing. From leading iconic brands at General Mills to launching her own innovative ventures, Erin shares how her passion for brand storytelling, purpose-driven marketing, and customer connection has shaped her career.
We dive into Caribou Coffee’s commitment to sustainability, authenticity, and crafting meaningful customer experiences. Plus, Erin opens up about her early love for writing, the lessons learned from entrepreneurship, and how she’s keeping Caribou’s bran...2025-02-0639 min
CMO WeeklyRandi Stipes: Growing The Weather Company & Learning From FailuresWhat do weather forecasts, fortune cookies, and marketing all have in common? A lot more than you think.
In this episode, we sit down with Randi Stipes, CMO of The Weather Company, to dive into her incredible career journey—from aspiring broadcast journalist to leading one of the most recognizable brands in the world.
We discuss:
→How weather insights drive $13.5 billion in e-commerce decisions
→The evolution of marketing, from building one of the first local TV websites to shaping multi-industry strategies
→ Why great leadersh...2025-02-0456 min
CMO WeeklyCMO of Home Entertainment of Samsung Electronics America | Sarah LarsenJoin us for an inspiring conversation with Sarah Larsen, the Chief Marketing Officer of Home Entertainment at Samsung Electronics America. With over two decades of experience in branding, digital marketing, and product strategy, Sarah shares her journey and the unique insights driving her leadership at one of the world's top tech brands. 🌟
Here’s what we cover:
📺 Redefining home entertainment to connect meaningfully with consumers.
🌐 Leveraging earned media and brand strategy for global impact.
🚀 Insights on innovation, leadership, and staying ahead in the tech world.
Want to...2025-01-1738 min
CMO WeeklyJulie Uhrman: Building Angel City FC Into a $1B Global BrandJulie Uhrman, founder and president of Angel City FC, is redefining the business of sports and entertainment. From launching a groundbreaking women's soccer club in Los Angeles to driving equity and profitability in sports, Julie shares her incredible journey of blending purpose, passion, and innovation. Learn how she built a community-focused brand that’s breaking records and creating a global impact, both on and off the field.2025-01-1316 min
CMO WeeklyStacey Kendall on Building Chomps Into an Iconic Snack BrandHow do you transform a niche snack into a household name? Stacey Kendall, SVP of Marketing at Chomps, shares her journey from e-commerce pioneer to driving brand equity for a better-for-you snack brand. From navigating the challenges of cookie deprecation in paid advertising to scaling Chomps into retail giants like Walmart and Whole Foods, Stacey reveals her strategies for combining ROI-focused marketing with long-term brand-building efforts.
🎧 Listen the full interview to uncover her insights on leadership, brand storytelling, and the evolution of marketing in the CPG space2025-01-0630 min
CMO WeeklyJono Smith: Behind the Brand at Make-A-Wish | Inspiring LeadershipStep into the world of Jono Smith, Senior Director of Brand Communications and Digital at Make-A-Wish America, as he shares his inspiring journey from the Clinton White House to leading one of the most iconic nonprofit brands. Discover how Jono is transforming perceptions of Make-A-Wish, empowering his team, and driving impactful storytelling to build stronger connections with donors and communities.
2025-01-0320 min
CMO WeeklySteph Smith: From Nike to Hyperice | Driving Innovation in Wellness TechJoin us as we dive into the inspiring journey of Steph Smith, VP of Marketing at Hyperice. From her early days at Nike to her leadership at Hyperice, Steph shares how she has shaped wellness and recovery tech into a global phenomenon. Learn about her innovative marketing strategies, impactful partnerships with top athletes, and how she’s scaling Hyperice internationally. Discover what it takes to drive brand growth in a competitive landscape and create a culture of collaboration and creativity. 2024-12-2927 min
CMO WeeklyYvette Davis, Director of Digital Marketing at Dave And Busters Fun at Brandweek by AdweekJoin us for an insightful conversation with Yvette Davis, a dynamic marketing leader shaping the future of Dave & Buster's and Main Event. With over 15 years of experience spanning digital platforms, multicultural marketing, and brand strategy, Yvette shares her journey from agency roles to building an end-to-end digital marketing function for two iconic brands. Learn about her leadership philosophy, creative campaigns, and the importance of humanizing brands to foster genuine connections.2024-12-2725 min
CMO WeeklyTransforming Brands w/ Strategy | Carolyn Nephew: Director, Full-Funnel Consumer Engagement ReckittDiscover how Carolyn Nephew, a marketing leader with a proven track record, has revolutionized iconic brands like Mucinex, Airborne, and Durex. From her early agency days to her transformative work at Reckitt, Carolyn shares insights on staying innovative, tackling challenges in the CPG industry, and creating groundbreaking campaigns. Learn how she’s saving millions, driving engagement, and redefining what it means to market legacy brands in the modern world.2024-12-2325 min
CMO WeeklyThe CMO of Morgan Stanley Alice Milligan | CMOWeekly🎙 From Administrative Assistant to CMO of Morgan Stanley: Alice Milligan's Journey
Alice Milligan's career is a testament to resilience, adaptability, and bold decision-making. Starting as an admin at AT&T, Alice pursued her education at night, worked her way up, and eventually became CMO of Morgan Stanley.
Key takeaways from Alice’s inspiring story:
✨ Empowerment through education: She leveraged AT&T’s tuition program to earn her degrees while working.
✨ Calculated risks: From pivoting industries to taking unconventional roles, she embraced change.
✨ Humanizing a legacy bran...2024-12-2042 min
CMO WeeklyDirector of Communications at Arizona Complete Health, Karie Soland at BrandWeek | CMOWeeklyDiscover how Karie Solland, Director of Communications at Arizona Complete Health, is transforming healthcare communications through creativity, strategy, and authenticity. From groundbreaking campaigns to leadership lessons inspired by motherhood, Karie's journey showcases the power of collaboration and innovation. Tune in to explore her unique insights and impactful work in the healthcare industry!2024-12-1615 min
CMO WeeklyThe CMO of Delta Airlines, Alicia Tillman at Brand Week | CMOWeeklyDiscover the story of Alicia Tillman, the dynamic CMO of Delta Airlines, as she shares her journey of purpose-driven leadership and redefining global brand strategy. Learn how she transforms Delta into a lifestyle brand, builds emotional connections, and delivers premium, personalized experiences. From insights on marketing innovation to balancing career and family, this conversation is not just informative, but also packed with inspiration. Sponsored by Open Fortune – the creative way to connect with audiences! 🌟 Tune in now!2024-12-1333 min
CMO WeeklyThe Managing Director of Brand Marketing at United Airlines, James Rothwell | CMO WeeklyDiscover the inspiring journey of James Rothwell, a marketing leader at United Airlines, as he shares insights from his dynamic career spanning startups and global enterprises. Learn how he mastered the art of storytelling, embraced digital transformation, and brought innovation to both B2B and B2C marketing. From creating unique loyalty experiences through MileagePlus to launching groundbreaking initiatives like Kinective Media, James reveals his strategies for building authentic, impactful campaigns. Whether you're a marketer, entrepreneur, or curious learner, this episode is packed with valuable takeaways. Watch the full episode now and gain actionable insights to elevate your marketing...2024-12-0923 min
CMO WeeklyBrand and Content Manager at Breeze Airways, James Belyue | CMO WeeklyJoining us today is James Belyeu, the creative force behind Breeze Airways' brand presence. As a skilled brand and content manager, James doesn't just craft content. He weaves narratives that elevate the Breeze Airways experience to new heights. With a rich background in the entertainment and textile retail industries, and an academic foundation in comp studies and German from BYU, James brings a unique blend of strategic thinking and artistic flair to everything he touches. His ability to deeply connect with his audience, whether it's a visually striking design or a compelling brand story, is a testament to his...2024-12-0517 min
CMO WeeklyThe Global Brand Director of Tinder Devin Colleran | CMOWeeklyWe're thrilled to have Devin as the Global Brand Director at Tinder. Devin's journey through the marketing landscape has been nothing short of impressive, with pivotal roles at OkCupid and Tinder. At OkCupid, she [specific achievement], and at Tinder, she [specific achievement], steering the ship of two of the most influential names in the dating industry.
From crafting strategies that connect millions of users globally to creating bold campaigns that spark conversations, Devin's approach is all about understanding what makes people tick, literally and figuratively. This focus on understanding the audience makes them feel valued and ensures that every...2024-12-0335 min
CMO WeeklyThe Senior Vice President of PepsiCo Stacy Taffet | CMOWeeklyWe're thrilled to have Stacy Tava join us today. Stacy is the senior vice president of marketing at PepsiCo, where she leads the charge on some of the world's most iconic brands. From a recent role at Frito-Lay to overseeing Pepsi Co's hydration portfolio and spearheading major campaigns for Pepsi itself, such as the successful 'Pepsi Generations' campaign, Stacy's 17-year journey at PepsiCo has been nothing short of impressive.
Stacy's work has had a significant impact on the industry. She's been behind everything from launching new products like Pure Leaf, one of the fastest-growing premium iced teas...2024-11-2734 min
CMO WeeklyHow Education & College Marketing Works with CMO Kati Pratt of Purdue Global at Brand Week | CMO WeeklyKatie is at the forefront of Purdue's global marketing efforts. She leads brand strategy, marketing, market research, and digital experience, all with a sharp focus on driving student enrollment and strengthening the connection between Purdue Global and Purdue University. Katie has been instrumental in shaping Purdue's brand for over five years. Most recently, she spearheaded the rebranding of Purdue Global, which launched in April 2023. But her impact doesn't stop there. Katie was pivotal in launching Purdue University, the next Leep brand platform, in early 2020. When the Covid pandemic hit, she and her team quickly adapted, creating the protective Purdue...2024-11-2518 min
CMO WeeklyThe CMO of Opella Claudine Patel at BrandWeek | CMOWeeklyWe've got an absolute powerhouse joining us today. Claudine Patel is the Chief Marketing Officer of Consumer Healthcare North America out of Opella. If you've ever read about a product like Icy Hot, Goldman, or XYZ, all you felt were impacts. She's the mastermind behind some of the most iconic consumer healthcare brands, leading integrated marketing strategies that connect with shoppers, healthcare professionals, and everyone in between. But Claudine's Journey didn't just start with Opella. Before taking the reins, she was the CMO at Post Consumer Brands, where she gave household names like Pebbles and Grape Nuts a fresh...2024-11-2418 min
CMO WeeklyThe Global SVP of Diageo Stephanie Jacoby | CMO WeeklyToday, we're diving into the world of iconic brands and killer marketing strategies with someone who knows how to shake things up, literally and figuratively. We've got Stephanie Jacoby in the house, the global brand director and senior vice president of Smirnoff at Diageo. Now, if you've ever enjoyed a crafted cocktail, chances are Stephanie had a hand in making that moment possible. Stephanie isn't just steering the ship for Smirnoff, though. That's a big deal on its own. She's been the mastermind behind some of the most legendary spirits brands in the game, from her time as VP...2024-11-2021 min
CMO WeeklyMarketing in the 21st Century, The CMO of Coach Sandeep Seth at BrandWeek | CMOWeeklyToday, we're diving into the mind of a marketing maestro who knows how to make brands famous and icons. I'm talking about Sandeep Seth, the Chief Growth Officer for Tapestry Inc. and the CMO of Coach Brand. If there's anyone who could take a brand from Good to Legendary, it's Sandeep. He's the guy who's been steering Coach's global brand strategy, and now he's enabling tapestries long-term growth like it's just another day at the office. But before, he was slinging luxury high in bags and setting trends in New York City. He was the big boss going to...2024-11-1437 min
CMO WeeklyThe CMO of Hoplark Brands Ivone Kinser at BrandWeek | CMOWeeklyoday, we are honored to have a true trailblazer in the marketing world with us. Ivone Kinzer is known for pushing boundaries and driving brands to new heights with her creativity and innovative strategies. With over 20 years in the industry, she's racked up over 40 accolades, including being the first Latina to win the Marketing Lifetime Achievement Award for the DFW American Marketing Association. She's also been named one of the 100 most influential Latinas in the U.S. for two years. Her career is nothing short of impressive. She led the charge in digital marketing for avocados from Mexico, turning...2024-11-1026 min
CMO WeeklyJoys, challenges & thrill of being the CMO of NAACP with Aba G. Blankson | Brandweek | CMO WeeklyWe enjoyed hosting Aba Blankson, a visionary leader and the NAACP's Chief Marketing and Communications Officer. Aba's leadership is a dynamic force behind the NAACP brand, driving communication strategies, campaigns, and partnerships that elevate the organization's impact on social justice and racial equity. Under her guidance, they have launched groundbreaking initiatives like the 'Covid Unmasked' virtual event, the award-winning campaign '#WeAreDoneDying', and the virtual March on Washington, bringing national attention to the critical racial disparity and injustice issues. Aba has also led the development of the powerful '2020 in Black' coffee table book, a poignant documentation of the...2024-10-2024 min
CMO WeeklyCMO of MasterCard Raja Rajamannar at #BrandWeek | CMOWeekly PodcastRaja Rajamannar, Mastercard's Chief Marketing and Communications Officer, is a global leader in marketing innovation. Known for pioneering brand strategies, he has revolutionized the role of CMOs through his expertise in data-driven insights, creativity, and emerging technologies. Rajamannar is also the author of "Quantum Marketing," which explores the future of marketing in a digital-first world. In this video, we dive into his career journey, leadership principles, and groundbreaking achievements at Mastercard. Discover how he's shaping the future of marketing!2024-10-1610 min
CMO WeeklyThe CMO of American Eagle | Craig BrommersToday on CMO Weekly, we're thrilled to be joined by Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, where he's been steering the brand to new heights since 2020. With an impressive career that spans iconic names like Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, Craig has shaped the marketing strategies of some of the world's most significant retail and fashion brands. From launching campaigns that have defined generations to pushing the boundaries of brand engagement, Craig has seen it all and led the charge at every step. Today, we're diving deep into how Craig, a true pioneer...2024-10-0947 min
CMO WeeklyWomen are breaking barriers | Diana Hernandez, CMO/Partner at The Spot Barbershop | CMO WeeklyFrom sculpting imaginative designs in the world of toys to carving a niche in the vibrant landscape of modern grooming, Diana Hernandez's journey is nothing short of intriguing. As the dynamic CMO of Spot Barbershop since 2015, she has brought her unique touch of industrial design flair and innovation into the barbering industry. But her story began in the playful corridors of play-along toys as an industrial toy designer. This chapter would set the stage for her prolific career freelancing as an industrial designer to enrich her palette even further. Today, Diana masterfully blends her past experiences to shape Spot...2024-10-0434 min
CMO WeeklyBuilding a thriving brand at BodyArmor | Thomas Gargiulo, CMO of BodyArmor | CMOWeeklyIn this episode of CMO weekly, we're joined by Tom Gargiulo, the chief marketing officer at Bodyarmor Sports Nutrition. He's leading the charge for some of Coca-Cola's top sports drink brands, Bodyarmor and Powerade. Since stepping into the role in 2023, Tom has been behind major marketing campaigns, athlete partnerships, and even Barney Armor's global expansion into Canada and Mexico before taking the helm at Bay Basin.
Tom's career saw him shape some of the biggest names in the food and beverage industry; as the CEO of the food tech startup Nyx, he built a taco manufacturing network from the...2024-09-2547 min
CMO WeeklyCMO of Athletic Brewing, Pepsi, Heineken & American Express | Andrew Katz | CMOWeeklyWe were excited to have Andrew Katz, the CMO of Athletic Brewing Company, joining us. With over two decades of experience in the marketing world, Andrew has led transformative campaigns for some of the biggest brands across industries such as food and beverage, finance, and alcohol.
Andrew's journey in marketing began with roles at renowned companies such as PepsiCo and American Express, where he played pivotal roles in developing and executing innovative advertising strategies. At PepsiCo, he spearheaded the Refresh Everything campaign, which repositioned the Pepsi brand, and later led the marketing efforts for iconic brands like Mountain Dew...2024-09-1853 min
CMO WeeklyFrom a tiny apartment to 20000 stores across the US | Ryan Meegan, CMO & Co-Founder - Dude WipesIn this episode, we spoke with Ryan Meegan, who co-founded Dude Products with his three buddies in a tiny Chicago apartment in 2011.
What started out as four dudes with a crazy idea has become one of the biggest brands in men's hygiene. Dude waves. And we're not talking small time here. Dude wipes are now the number two selling in the country (pun intended). Stocked in over 20 to 20,000 stores across the USA. The ride's the guy who took dude wipes from hustling in the performance marketing trenches to partnering with the NFL, MLS, NASCAR, and leagues like the WWE...2024-09-1331 min
CMO Weekly"Election campaigns in the US are uninspiring & redundant" Marcelo Kertesz | CMO WeeklyMarcelo Cortez, the Chief Marketing Officer of Manscape, is a master class in creativity, strategy, and brand building. He started his career as an art director at Lou Lara. Then, he moved on to DM9DDB before becoming a managing partner and creative director at Duda Propaganda. He crafted and executed marketing and innovative strategies there, leading a team of 20 creatives overseeing production and media strategy.
Marcelo then took on the role of creative VP at Africa Propaganda, where he led online and offline creative strategies for brands like Budweiser, P &G, and Suzuki Motors. After that, he transitioned...2024-09-0652 minCMO WeeklyThe Art of Movie Marketing: Loren Schwartz Shares Insights from Sony and Warner BrosIn this episode, we sit down with Hollywood marketing veteran Loren Schwartz, whose illustrious career spans from Fox Searchlight to Sony Pictures and beyond. Loren takes us on a journey through the ever-evolving landscape of movie marketing, sharing insider stories from iconic campaigns like "Superbad," "Pineapple Express," and "Evil Dead." With a career that began in the era of newspaper ads and has transitioned into the age of digital targeting, Loren offers invaluable insights into the art of crafting memorable movie campaigns and the challenges of adapting to new marketing technologies.
From his early...2024-09-0446 minCMO WeeklyProblems Into Profits: How Todd Abrams Went From “Fat Kid” to CEO & Co-Founder of ICON MealsTodd Abrams went from being nicknamed "Lumpy" to an IFBB pro men's physique competitor and co-founder and CEO of ICON Meals, a company that delivers healthy meals to thousands across the US.
But ICON Meals is just the latest chapter in Todd's entrepreneurial journey. He's founded and successfully exited multiple companies, including Outdoor Solutions and Layer Technologies. From funeral home management software to cloud computing, Todd has consistently demonstrated his knack for identifying opportunities and building thriving businesses across various markets.
In this episode, Todd reveals a consistent pattern of identifying needs, seizing opportunities, and adapting to change. He...2024-08-2835 min
CMO WeeklyFrom almost bankrupt to half a billion in revenue | Dominic Farrell, President of 47 BrandDominic's journey is a testament to the power of early passion. At the tender age of eight, he was more enamoured with the sports business than the games themselves, even going as far as to call the Boston Celtics for a job. His dedication and commitment to his passion are truly inspiring.
It's no surprise that Dominic's passion for the sports business has led to a successful career in sportswear. His role as the lead and the first non-family executive at 47 is a testament to his leadership skills. He directs the executive leadership team, shapes strategic objectives, and oversees...2024-08-2545 minCMO WeeklyLessons for Aspiring Brand Owners from Rhone’s Co-Founder, Ben CheckettsFrom studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health.
On this week's CMO Weekly, Ben takes us on a ride through the creation of Rhone. He shares the lightbulb moment that sparked the idea, the challenges of turning that vision into a reality, and the bold...2024-06-2650 minCMO WeeklyHow the Miami Dolphins' 'Team-First' Approach is Redefining Marketing Playbooks, with Michael ShawPicture this: you're scrolling through the Miami Dolphins' social feeds. You expect to see the usual suspects - the star quarterback, the lightning-fast wide receiver. But wait, what's this? A long snapper getting the spotlight? That's right. In a bold move that might seem like a social media sin, the Dolphins focus on the team rather than the stars. It's all about the collective, not the individual. Why? Because according to VP of Brand Marketing Michael Shaw, the team ethos is king.
This isn't your run-of-the-mill strategy. The Dolphins' approach challenges the norm. In a world where individual branding...2024-06-2132 minCMO WeeklyLessons on Spotlighting Joy from a Former Theater Kid, Erin Levzow, CMO of the Museum of Ice CreamMarketers these days are constantly spinning their wheels with ad platforms and algorithms that seem impossible to tame. But what if I told you true marketing magic stems from understanding human emotions?
In this episode of “CMO Weekly”, we sat down with Erin Levzow, CMO of the dazzling Museum of Ice Cream and 25 year veteran driving digital marketing strategy for iconic brands. When she says she markets joy, she isn't kidding. But as Erin's journey from community theater kid to heading up teams at the likes of Wingstop and Del Taco shows, keeping your pulse on customer cravings takes some g...2024-06-2136 minCMO WeeklyHow Barbie Got Her Groove Back in 2018: Lessons for Boosting Tired Brands with Matt RepickyRemember playing with Barbies for hours of fun? If you’re a parent now, you probably hard passed on buying your kid the doll you enjoyed years ago. “Lame,” “not with it,” and “gives girls wrong ideas” are feelings about the 60-year-old toy.
And, if you saw the Barbie movie last year, you know exactly what we’re talking about. But let’s dial back the clock a bit to break down what marketers can learn from Matt Repicky’s transformation at Barbie years before the movie was even an idea.
Matt faced those blah views about Barbie when he rejoined as the t...2024-06-2124 minCMO WeeklyFrom Nike to Urban Outfitters — Cyntia Leo’s Tips for Rising the Ranks as a Brand MarketerOn the newest episode of "CMO Weekly", I sat down with Cyntia Leo, Head of Brand Marketing at Urban Outfitters. With a super impressive career spanning stints at Disney, Nike, and now Urban Outfitters, Cyntia has an insane amount of insights on what it takes to thrive as a leader in brand marketing.
In this conversation, Cyntia opens up about being a theater-loving kid in New York City and her journey to a career in marketing at some of the world's most iconic brands. She shares the lessons she's learned along the way about pursuing passions, defining a leadership...2024-06-2135 minCMO WeeklyA Conversation with Heidi Anderson, CMO & CRO at NextdoorOn the latest episode of "CMO Weekly, we sat down with Heidi Anderson, a trailblazer who's gone from a small Danish town to the upper echelons of Silicon Valley. As the current CMO and CRO at Nextdoor, Heidi's journey includes impressive roles at Google and LinkedIn, where she played a vital part in driving these tech giants to new heights.
Heidi grew up in a tight-knit Danish community of just 100 people. But her curiosity and love for reading sparked dreams of exploring the world. Her path took her from the University of Southern Denmark to a life-changing gap year...2024-06-2134 minCMO WeeklyInsights from Charlotte Mostaed, CMO of Health-Ade KombuchaPicture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being a generalist or a specialist.
To help us navigate this tricky terrain, we brought in Charlotte Mostaed, the CMO of Health-Ade Kombucha. Charlotte's got a multidisciplinary background in development studies, which has shaped her unique approach to marketing. She calls it "very general management focused." Basically, she's a boss at seeing the big picture.
As Charlotte puts it, "This ability to do a very mu...2024-06-2134 minCMO WeeklyCMO at Michaels, Amanda Rassi: Crafting Creativity, Marketing Odyssey from P&G to MichaelsIn this episode of "CMO Weekly" presented by OpenFortune and hosted by David Jaffin, Amanda Rassi, the CMO of Michaels, shares her career insights, tracing her path from Procter & Gamble to Michaels.
Amanda delves into the challenges and triumphs of driving change at a massive corporation like Kroger, highlighting the significance of a dynamic data science team and building a unique brand marketing strategy. The conversation shifts to her role at Michaels, a creative retail giant, exploring the nuances of modernizing the in-store experience and expanding into growth initiatives.
Engaging in light-hearted moments, including a fortune cookie revelation and...2024-06-2141 minCMO WeeklyFrom Pepsi to the NFL | Marissa Solis on Market Leaders and the Benefits of the Challenger Brand MentalityIn the world of business, it's easy to assume that being the market leader is the ultimate goal. After all, who wouldn't want to dominate their industry and enjoy the spoils of success? But there's a compelling case to be made for the advantages of being a challenger brand - a company that may not be the top dog, but is hungry, agile, and ready to shake things up.
As Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL, puts it, "If you can combine both the swagger and the hunger...2024-06-2132 min
Marketing Happy HourHow to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortuneWe're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled...2024-05-0735 min
How The F**k Did You Get That Job?Ep 111: Chief Marketing and Communications Officer at Purdue University, Ethan Braden: The Path From Pharmaceuticals to Higher EdIn this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is none other than Ethan Braden. Ethan shares his extraordinary career journey, from his early days as a pre-med student to becoming a successful marketer in the pharmaceutical industry and, ultimately, his transition to Purdue University. The conversation delves into the art of marketing, the transformative power of storytelling, and how Ethan played a pivotal role in reshaping Purdue's brand identity in the online education sphere. Listeners will gain insights into the ever-evolving world of marketing and the importance of...2023-10-0532 minHow The F**k Did You Get That Job?Ep 106: COO of Heineken James Thompson: From Literature to LibationsIn this episode of "How the F**k Did You Get That Job," our host sits down with James Thompson, the COO of Heineken. With a background in English literature and a flair for business, James takes us through his unconventional journey. Starting from his university days, he discovered a passion for persuading people and quickly found his niche in marketing. James shares his experiences from Unilever to Diageo, Avon, and ultimately landing at Heineken. He delves into the intricacies of alcohol advertising, the art of standing out, and the power of relationships in the corporate world. James reflects...2023-09-1420 minHow The F**k Did You Get That Job?Ep 105: Head of Global Communications, Consumer Health at Bayer Diana Scholz: Championing Change and Embracing OpportunitiesIn a captivating episode of "How the F**k Did You Get That Job," Diana Scholz, a seasoned communications executive at Bayer, takes listeners on a journey through her unconventional career path. From her humble beginnings and transformative internship to her current leadership role, Diana emphasizes the power of embracing opportunities with a learning mindset. She shares insights into Bayer's impactful projects, its unique purpose in healthcare and nutrition, and her strategies for maintaining creativity within a corporate environment. The episode touches on personal aspects as well, with Diana discussing her enduring long-distance relationship and the importance of daily...2023-09-0730 minHow The F**k Did You Get That Job?Ep 104: Founder and Executive Chairman at AccuWeather Dr. Joel N. Myers: The Catalyst of AccuracyIn this insightful episode, we dive into the remarkable journey of Dr. Joel N. Myers, the visionary Founder and Executive Chairman of AccuWeather. From his early fascination with weather to the founding of AccuWeather, Dr. Myers shares his challenges and triumphs in establishing accurate weather forecasting as a critical industry. He recounts the pivotal moments that led to AccuWeather's growth and its life-saving impact, citing examples such as Hurricane Katrina. Dr. Myers' dedication to mentoring, fostering a culture of excellence, and following one's dreams shines through as he discusses his personal philosophy and legacy. The episode concludes with a...2023-08-3128 minHow The F**k Did You Get That Job?Ep 103: Head of Communications at Vevo Dot Levine: Unveiling the Vibrant World of MusicIn this riveting episode of "How the F**k Did You Get That Job?," we sit down with Dot Levine, Director of Communications at Vevo. Host David Jaffin delves into Dot's remarkable career journey, tracing her path from studying American Studies to becoming a driving force in the music industry. Dot's narrative showcases the power of embracing unconventional paths and the significance of genuine connections in her role at Vivo. She recounts heartwarming stories of working with artists like Wolf Alice and Billie Eilish, revealing the impact of original content and authentic engagement. Through her insights, listeners gain a...2023-08-2446 min
Ad NerdsTh 5/4 - Yung Gravy Teams With D.P. | Fortune In Fortune Cookies | Uber Eats Expands ServicesIn this episode of the Ad Nerds podcast, hosted by Spanky Moskowitz, the news covers a range of topics from the world of advertising. Young Gravy has created a new track for Dr. Pepper's latest product and has also designed an exclusive merchandise line. Open Fortune, a company that produces ad campaigns within fortune cookies, has seen a shift in marketing budgets from sports sponsorships to fortune cookie advertising. UberEATS is pushing into the grocery delivery business and allowing CPGs to highlight sponsored products in the app. AI chatbot, Chat GPT, is discussed in relation to creativity, and it...2023-05-0416 min