Shows
That IT showLab Like a Pro: Next-Level Proxmox with OpenSense & CEPH - (Episode 99)Welcome to this episode of That IT Show podcast, where we dive into taking your home lab to the next level! Last time, we set up the foundation with Proxmox, and today we’re supercharging it with OpenSense for advanced network security and CEPH for scalable, fault-tolerant storage. Whether you're a home lab enthusiast or an IT pro looking to level up, we’ll guide you through integrating these powerful tools to transform your lab into a high-performance, enterprise-like environment. Let’s get started!
2024-12-2054 minThat IT showLab Like a Pro: Next-Level Proxmox with OpenSense & CEPH - (Episode 99)Welcome to this episode of That IT Show podcast, where we dive into taking your home lab to the next level! Last time, we set up the foundation with Proxmox, and today we’re supercharging it with OpenSense for advanced network security and CEPH for scalable, fault-tolerant storage. Whether you're a home lab enthusiast or an IT pro looking to level up, we’ll guide you through integrating these powerful tools to transform your lab into a high-performance, enterprise-like environment. Let’s get started!
2024-12-2054 min
Growth Marketing CampThe Power Of Empathetic Leadership with Jorge Soto from AssetMuleWhat if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a plat...
2024-08-191h 04
Growth Marketing CampRethinking Field Marketing with Ajay Ravichandran from EverstageEver wondered how to transform field marketing from routine to remarkable?Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp.In this episode, Ajay opens the curtain on the methodologies that are setting new benchmarks in the industry. Here's a glimpse of what we cover:🔥 Field Marketing Masterclass (how to seamlessly weave field marketing into your broader GTM strategy)🔥 Predictability in Events (Ajay’s approach to ensuring every st...
2024-08-1250 min
Comply or Die!Breaking Barriers: An Approach To Women's Leadership In Privacy with K RoyalIn a tech-driven industry that is dominated by men, how can women break barriers and rise to positions of leadership?With male privacy professionals in the US earning 14% more on average than their female colleagues, it is evident that there is still a lot that needs to be done for women in this sector.This is one of the core themes of our latest Comply Or Die! podcast episode. As this episode’s guest, K Royal, says, ‘None of us should ever be in a job that we feel we’re not being treate...
2024-08-051h 09
Comply or Die!Trust is the New Oil: Navigating AI and Data Privacy with Avishai OstrinWelcome to episode 6 of the Comply or Die! podcast, where our co-host Jass Binning welcomes Avishai Ostrin, Founder & CEO at TrustIZ, a boutique consulting practice that offers expert consulting, training, and fractional DPO services to tech companies on global data privacy and AI regulations. In this episode, Avishai offers a fresh perspective on the importance of integrating privacy within various business units, the cultural differences in data privacy perspectives between America, Europe, and Israel, and the emerging challenges and opportunities posed by AI technologies. We cover:🔥 The Importance of Trust in Data Privacy🔥 The Rol...
2024-06-2156 min
Comply or Die!The Power of People in Defending the Digital Space with George FinneyWelcome to episode 5 of the Comply or Die! Podcast, where our co-host Alan Wilemon welcomes George Finney, Chief Security Officer at Southern Methodist University & CEO & Founder of Well Aware Security, for a discussion that redefines the cybersecurity narrative, focusing on:🔥 The Undervalued Power of People in Cybersecurity🔥 Empathy as a Strategic Tool🔥 How to Build a Cyber-Savvy Culture🔥 What is Zero Trust Strategy (& its misconceptions)? This episode is a compelling testament to the power of human connection in the face of digital adversity. It's a call to action for all of us to...
2024-05-1035 min
Growth Marketing CampInside Strategies for Community-Powered Growth with Daniel Cmejla from ApolloHave you ever wondered how to grow your business through the power of community?You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impression and drive brand growth and user acquisition. We discuss:🔥 Community Building 101 (how & w...
2024-05-0758 min
Growth Marketing CampHarnessing the Power of Owned Media with Anthony Kennada of AudiencePlusIn this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:🔥 The origin story of AudiencePlus 🔥 The power of owned media 🔥 Embracing the community-first approach🔥 Building an audience before launch (AudiencePlus’ strategic playbook)🔥 The future of B2B marketing (community, content, and connection)Anthony emphasizes the importance of pro...
2024-04-1644 min
Comply or Die!Balancing Risk and Opportunity Through Digital Policy with Kristina PodnarWelcome to episode 4 of the Comply or Die! podcast, where our new co-host, Alan Wilemon, engages in an informative conversation with Kristina Podnar, Senior Policy Director at Data & Trust Alliance. Kristina is a digital governance advisor with nearly 20 years of management consulting experience. She’s also a TEDx Speaker, Author of The Power of Digital Policy, and the host of The Power Of Digital Policy podcast.In this episode, we explore the importance and future of digital policy in the rapidly evolving world of AI technologies and emerging standards. Kristina shares expert analysis on the imp...
2024-04-0534 min
Growth Marketing CampEmbracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B MarketingAfter a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)🔥 Scott’s marketin...
2024-04-0247 min
Comply or Die!New Host On the Block - Alan Wilemon joins Comply or Die!We’re excited to announce that after our incredible conversation in episode 2 with Alan Wilemon, the Director at INQ Consulting, he has decided to join Comply or Die! as our new co-host. We couldn’t be more excited to be on this security, compliance, and regulations journey with him to help champion a culture of privacy and trust in today's digital age.Alan is a veteran in the field and an authentically vocal advocate for data privacy and brings the perfect blend of experience, charisma, and love for the profession to our show. His passion for making comp...
2024-03-1923 min
Scrappy ABMEP. 42 - Find Your PERFECT Match I Recorded on Opensense's Valentine's Day WebinarThe best marketing is not just about casting a wide net; it's about building authentic and meaningful relationships.Building relationships is the heart of ABM. In this webinar with Opensense, Scrappy ABM, Rollworks, and Sendoso, they break down the most creative, compelling and scrappy ABM plays you could deploy to help your prospects feel the love - ultimately allowing you to secure your top accounts. The beauty of it all? You don’t need grand gestures or an expensive budget to implement a full funnel, multi-channel ABM program. All you need is a proof of...
2024-02-2244 min
Growth Marketing CampIlluminating the Path to ABM Mastery with Mason CosbyWith a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:🔥 The steps for building an ABM program from scratch without enormous budget🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play 🔥 How businesses can...
2024-02-2052 min
Comply or Die!The Intersection of Privacy, AI and People with Alan WilemonWelcome to Episode 2 of the Comply or Die! podcast, where our host, Jass Binning, embarks on a journey to unlock the universe of privacy. Our guest is Alan Wilemon, the Director at INQ Consulting. He is a veteran in the field and an authentically vocal advocate for data privacy. Alan joins us to provide insights on privacy, compliance, and their intersection with people. Most privacy discussions can get technical, but this conversation takes a human-centered viewpoint. In this episode, we discuss:🌌 The role of pop culture in privacy awareness🌌 Privacy by design (& how to take...
2024-02-1634 min
Growth Marketing CampThe Recipe to Crafting B2B Content that Captivates Audiences with Obaid DurraniWe are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.In this engaging conversation on Growth Marketing Camp, Obaid breaks down:🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right...
2024-02-061h 14
Growth Marketing CampTapping Into Affiliate Marketing Magic with Kristina Nolan from DMi PartnersOur newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency. Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)🎯 How to foster a thriving environment & company culture ...
2024-01-2339 min
Comply or Die!Privacy Engineering: Building Trust Before Crisis Hits with Aaron Weller of HPWe’re proud to introduce you to the ‘Comply or Die!’ a security, compliance, and regulation podcast brought to you by Opensense. Our goal is to help you embrace a mindset that prioritizes privacy, trust, reputation, and choice with a single goal - to thrive (not just survive) in today’s connected world. Each month, we’ll be chatting with industry experts and leaders to explore how can brands build a culture of compliance. On our very first episode, we are excited to welcome a VIP guest, Aaron Weller who is currently leading the Privacy Engineering...
2024-01-1739 min
Growth Marketing CampABM and Evangelism: The Power Couple Redefining Success in Marketing with Corrina OwensIn our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to...
2024-01-1049 min
Growth Marketing CampMarketing, Leadership, and Self-Care: Lessons from Jaclyn MullenOur newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!In this episode, we discuss:✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution✨ Why more marketers need to understa...
2023-11-1441 min
Growth Marketing CampCringe Creators: Marketing Horror StoriesJoin us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creators vanish? The LinkedIn 'Algorithm Apocalypse' - hot or hype? We’re honored to have some of the brightest minds and some of th...
2023-10-3157 min
Growth Marketing CampBusting Thought Leadership Myths with Ashley Faus from AtlassianThis week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.In this captivating Growth Marketing Camp episode, Ashley shares:✨ The definition of thought leadership (& what the most essential elements of it are)✨ Her 4 pillar framework for thought leadership✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)We also...
2023-10-1752 min
Growth Marketing CampFuel Your Brand's Authority Through The Magic of Data-Driven StorytellingIn our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.In this episode, we discuss:🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents 🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)🚀 Common pit...
2023-10-0354 min
Growth Marketing CampCrushing Event Marketing: Tips, Tricks, and Tech with Melanie ReidOur newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:🎉 The importance of building networking schedules and custom excursions for attendees🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing team M...
2023-09-1940 min
Growth Marketing CampUnveiling the Secrets to Social Selling and Newsletter Magic with Paige TillsWelcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:✍️ How to convince busy executives that LinkedIn is a channel worth investing in✍️ What 3 key questions...
2023-08-2950 min
Growth Marketing CampLeveraging Influence as the New Outbound with Morgan J IngramIn this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss:🔥 How your brand can find unique angles for your content 🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan)🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on🔥 Why you should never give up on creating content (& how to do edutainment the right way)Plus, we get...
2023-08-151h 20
Growth Marketing CampFrom Garage Startup to Revenue Revolution: UserGems' Blueprint for SuccessThis week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.In this episode of Growth Marketing Camp, we discuss:💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)💎 How to leverage y...
2023-07-2648 min
Growth Marketing CampBuild a Demand Gen Powerhouse & Track Marketing Success w/ Julia HartwigThis week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)✨...
2023-07-111h 08
Comply or Die!Introducing: Comply or Die!Welcome to ‘Comply or Die!’ the security, compliance and regulation podcast that will help you embrace a mindset that prioritizes privacy, trust, reputation, and choice with a single goal - to thrive (not just survive) in today’s connected world. Let’s dive in!
2023-07-0302 min
Growth Marketing CampUnleashing the Power of Voice Intelligence to Forge Human ConnectionIn today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within. Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations. In addition, we discuss: ☎️ How to use AI-powered voice analysis to optimize your marketing campaigns, adjust bidding strategies, and uncover previously unnoticed customer needs and pain poin...
2023-06-2730 min
Growth Marketing CampGet More Bang for your Buck with Event-Led Growth w/ Mark KilensIn this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand t...
2023-06-1341 min
Growth Marketing CampThe Evolution of Gated: Exclusive Insights with Melissa MoodyMelissa Moody, Co-Founder & CMO at Gated, joins us to peel back the layers and give us the scoop into what led them to make a recent pivot that goes beyond email and introduces dynamic profiles in order to help business professionals stay focused and make meaningful connections Plus, she shares why they’re so excited for the future, and what it actually took to deliver such a grand launch campaign.In this exclusive episode of Growth Marketing Camp, you’ll learn:📩 Why it’s important to listen to your customers...
2023-06-0649 min
Growth Marketing CampHow to Ignite Engagement and Unleash the Power of Dark Social & Evangelism with Arthur CastilloHave you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props to Arthur for being such a sport. Naturally, we couldn't resist inviting him to our show, where we eagerly await the opportunity to discuss everything related to dark social, events, and e...
2023-05-3153 min
Growth Marketing CampRob Jones on The Power of Creative Authenticity (and an Orange Suit)The Boston Globe interviewed him, Vice interviewed him, and now, Growth Marketing Camp has the pleasure of interviewing the Mayor of INBOUND! Otherwise known as Robert Jones, Sr. Channel Evangelist at RevPartners.In this episode, you’ll learn how Rob transitioned from a HubSpot rookie to HubSpot super admin, harnessing the power of humorous video content to drive revenue in sales and marketing. We’ll dig deep into building impactful business relationships via LinkedIn, why availability is your number one ability, and how feedback is a gift if given in a constructive and helpful way.
2023-05-1657 min
Growth Marketing CampThe Lavender Effect: How a B2B SaaS Company is Revolutionizing MarketingIf there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey.Will shares their story of betting on LinkedIn early on and how it became a core part of their marketing strategy. He talks about leveraging AI to your advan...
2023-05-021h 09
Growth Marketing CampThe Power of Self-Marketing: Make Yourself Eternally Employable with Alexis ScottIn this week's interview, Growth Marketing Camp welcomes Alexis Scott, a brand evangelist, storyteller, and the Founder of The Fairy Job Mom. She connects companies with great talent, guides job seekers in their next career move, and helps professionals build memorable personal brands. We’re here to share her journey from a corporate career to running a successful brand. Alexis shares invaluable lessons on investing in your personal brand and making yourself eternally employable. You’ll understand the importance of positioning yourself in the job market by leveraging LinkedIn. We also discuss the changing lands...
2023-04-1853 min
Growth Marketing CampUncover Hidden Demand and Skyrocket Your Growth with ABM w/ Jodi Cerretani from RollWorksIn today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing. We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel. Jodi shares ways ABM can become the back...
2023-04-0435 min
Growth Marketing CampBeyond Women's History Month: A Call to Action for Gender Equality with Catherine DummittAs we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp, our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the need for women to empower one another and why you should always lean into (& trust) your gut feeling. We dig into the challenges women face in the corporate world: the covert sexism a...
2023-03-2859 min
Growth Marketing CampThe Power of Authentic Connection: a Community Building Masterclass with HubSpot’s Christina GarnettOur newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot.In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s content is a symphony that resonates with everyone. She’ll divulge her secrets to crafting a community that not only sings but also stands out and leaves a lasting impact.
2023-03-141h 03
Growth Marketing CampBuild a Brand on Trust (& Bit of Funk) with Nemanja ZivkovicWhether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time. Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of that. By sharing his thoughts, experiences, and learnings on LinkedIn constantly, he’s managed to cultivate trust for his agency Funky Marketing and his network.In this Founder Stories episode, Nemanja sh...
2023-02-2845 min
Growth Marketing CampFrom Surviving to Thriving: Proofpoint Marketing’s Origin Story with Gaby & Mike GrinbergThe most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill sets and experience, and launched their own Agency: Proofpoint Marketing. Today, Proofpoint Marketing has made a lasting impression on B2B Marketers and even inspired us to invite them on the Growth Marketing Camp...
2023-02-211h 02
Growth Marketing CampHow Jess Cook Harnesses Her Personal Brand for B2B Marketing SuccessJess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.So naturally...
2023-02-0747 min
Growth Marketing CampMaking the Leap: How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial DreamsBrandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12.Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginnings and how they hustled their way to scale this business to a 200+ employee company that generates millions in revenue.Listen to this episode...
2023-01-3131 min
Growth Marketing CampDrive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum MetricIn this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric.Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies.Our host, Bobby Narang, sits down with Jeremy to discuss the importance of segmentation in email marketing and why it’s crucial to understand the data to tailor mess...
2023-01-2430 min
Growth Marketing CampClient Is King: Building a Marketing Agency That Drives Growth with Tyler JordanAre you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. In this episode of Growth Marketing Camp’s Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the...
2023-01-1729 min
Growth Marketing CampWhy Staying Curious is the Ingredient to Success with Drew Brucker from LASSOIn this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success.We also asked him what lesson has taken him the longest to unlearn, and his answer to this question alone is reason enough for every marketer, up-and-coming or seasoned, to tu...
2022-12-201h 01
Growth Marketing CampThe Outside-In Approach to Copywriting with Konrad SandersThis week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience.Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting.Whether you are a freelance copywriter, an in-house copy...
2022-12-061h 00
Growth Marketing CampBuilding a Balanced Economic Model That Supports Growth and People with Bryan KarasWelcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who’ve hit a plateau.He’ll answer the questions:How can early-stage startups best approach channel expansion?How can you look outside of media...
2022-11-0834 min
Growth Marketing CampHow to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from AlyceIn this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism.Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He’ll touch on the importance of customer marketing, and how his experience enabled him to find success. You’ll also get kickass tactical ideas to repl...
2022-11-0255 min
Growth Marketing CampHow To Establish and Measure Brand Trust with Vena Solutions’ Tamara Kitić YarovoyA common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community?Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more.Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how she’s found success doing so.Tamara has built tangible advantages for...
2022-10-1829 min
Growth Marketing CampFrom Podcasting to Partnerships (And Everything in Between) with Logan LylesOn this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that question and bonus content on why you...
2022-10-1150 min
Growth Marketing CampHow to Build a Standout Cybersecurity Brand with Lauren Kersanske from AxoniusCybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT.This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Principle Growth Marketer at Axonius.In this episode, Lauren and Bobby Narang chat about Axonius’ differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect an...
2022-10-0433 min
Growth Marketing CampUncovering The Origin Story Of Beam Content with Brooklin NashWelcome to a very special and first of many more to come episode of Growth Marketing Camp. We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You’ll learn his motivation that compelled him to jump into the Fo...
2022-09-2050 min
Growth Marketing CampFeedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorksIf you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you.Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp.In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops...
2022-09-1346 min
Growth Marketing CampThe Power of Providing a Personalized Experience for Your Customers with Ryan CormierRyan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app.Ryan joins us on this week’s episode of Growth Marketing Camp to share what his team’s top goals are, the ways they prioritize work to achieve them (& support other departments), and how they align with the re...
2022-09-0644 min
Growth Marketing CampHow Outside Helps People Live a Healthier and Happier Life with Zenia JohnsonZenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp.Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a...
2022-08-2347 min
Growth Marketing CampEmpowering Managers to Become Extraordinary Leaders With Megan GallowayThis week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training.Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in
2022-08-0924 min
Growth Marketing CampHow Gated Helps People Take Control of Their Attention with Melissa MoodyThis week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus.In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo.As a bonus, we chat about what led Melissa to leap...
2022-08-0238 min
Growth Marketing CampHow Sweater Forges a Tight-Knit Community with Lorri KaneWelcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what work-life looks like in a venture capital startup, and how she’s building Sweater’s pr...
2022-07-2641 min
Growth Marketing CampDeep Dive Into Competitive Intelligence with ClickUp’s Andy McCotter-BicknellOn this week’s episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell.Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he’s been able to build this program out from scratch.Check it out!
2022-07-1933 min
Growth Marketing CampThe Blueprint for a Successful Content Strategy with Proposify’s Nadia MilaniAre you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify.Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy that produces results. That’s exactly how she’s built a winning...
2022-07-1234 min
Growth Marketing CampHow to Create Standout Digital Content with Travis TylerThis week on Growth Marketing Camp, we welcome Travis Tyler, Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc’s video content strategy, with the goal to grow their audience and build brand awareness.In this episode, Travis covers what’s the key to success in creating digital content, the most important skills to have in order to crush it in this role, and shares the story of his one-hit-wonder on TikTok. As a very special bonus, he shares his advice on c...
2022-06-2746 min
Growth Marketing CampThe Full ABM Breakdown with Mason CosbyThis week’s episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted.Mason shares insights on who ABM is not for, who it’s for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and bran...
2022-06-1548 min
Growth Marketing CampThe Performance vs. Brand Advertising Battle with David RodnitzkyAfter graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn’t want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity.After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.David joins us on Growth Marketing Camp to share insights on...
2022-06-0634 min
Growth Marketing CampHow To Build a Strong LinkedIn Community with Brianna DoeIn this week’s episode of Growth Marketing Camp, we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers.Today, she continues to build her community with one key lesson: If you want to produce the kind of content that connects and inspires an audience, you have to do so with honesty and authenticity.Brianna is a breath of fresh air who brings an array of perspectives to the B2B marketing wo...
2022-05-3040 min
Growth Marketing CampAuthenticity is Everything: Building a Strong Personal Brand with Sophie MillikenIn this week’s episode of Growth Marketing Camp, we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor.Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,’ and the steps she’s taken to develop her personal brand that has helped her progress in her career to now CEO of Moja.As a special little bonus, she points out why it’s essential to always follow your gut instinct. So make sure not to mis...
2022-05-2339 min
Growth Marketing CampHow Marketing Can Create Easy Conversations for SalesBuilt by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth story.Plus, he talks about the favorite part of his job and why it’s important to optimize your LinkedIn profile. Dig in!
2022-05-1637 min
Growth Marketing CampGrowth Marketing Camp’s Happy Hour with Hillary ReadIn this week’s episode of Growth Marketing Camp, Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs.Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference. She compares analog and digital marketing, performance and brand marketing, and why your marketing strategy should always aim for long-term.If you stay until the end, yo...
2022-05-0946 min
Growth Marketing CampSet Yourself Apart to Get Your Dream Job with Maya GrossmanWelcome to another exciting episode of Growth Marketing Camp. We’re shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she’s got some advice that you’ll want to hear.Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and en...
2022-04-2540 min
Growth Marketing CampCrawford & Company’s Digital Journey with Scott BynoeIn this week’s episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization.He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it’s essential for every marketing department to have an internal narrative. Tune in a...
2022-04-1833 min
Growth Marketing CampB2B Marketing is Broken - Here's How Chris Walker Would Fix ItChris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of Growth Marketing Camp. With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered the weak spots in B2B marketing and offers an infallible solution - demand generation.Chris shares how bringing his engineer's mindset into marketing has helped him observe things at the systems level, analyze them, and determine the best...
2022-04-1133 min
Growth Marketing CampKotn’s Serendipitous Brand Story: From The Farm To The HangerIn this episode of Growth Marketing Camp, we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus.Dan shares what it took to launch this campaign, why it's important to model what your outcomes look like (from average to rockstar level), and how to make sure you have your checks and balances in...
2022-04-0441 min
Growth Marketing CampHow Rachel Cottam Confronts Gender Bias in the WorkplaceWe made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and help amplify their voices.Ladies and gentlemen, tune in to this limited edition episode and help us fight the good fight together.
2022-03-2851 min
Growth Marketing CampCatherine Dummitt’s Extremely Bold and Shockingly Witty Pinata Campaign That Caught Unicorn’s AttentionIf you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they’ve touched more than 80% of adults in the states.In this episode of Growth Marketing Camp, we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off her career as an SDR, her journey is not typical, which makes her a marketing leader with a unique point of view. Catherine tells the story of how she launched one of the most fu...
2022-03-2135 min
Growth Marketing CampHow To Do More With Less and Skyrocket Your Company’s Rating on GoogleInitially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone.Noah joins us on this week’s Growth Marketing Camp to share his success story, insights on how to work smarter (not harder), and his lessons on leveraging the power of backlinks.
2022-03-1435 min
Growth Marketing CampNEW HOST ON THE BLOCK - Jass Binning joins Growth Marketing CampJass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host, and boy, does she have the right mix of marketing experience and charisma to get your ears buzzing.In this rare break from standard form, we interview our new co-host, Jass, about her career path and the learnings she picked up along the way. We also got a boost of inspiration from her journey, so make sure to tune in. You’re in for a treat!
2022-03-0727 min
Growth Marketing CampWe’re Hopping On A TikTok Train For B2B With Refine Labs’ Todd ClouserNo matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory.In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok (especially if you’re camera shy), how to grow (& move...
2022-02-2841 min
Growth Marketing CampHow One BBQ With Friends Changed Jimmy Daly’s Career PathJimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn’t pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath. Jimmy joins us on Growth Marketing Camp to share why he believes humble beginnings, patience, and focus are a winning combination. He shares the impact of the Slack community that hel...
2022-02-2141 min
Growth Marketing CampWe Are Talking All Things Tattoos & Marketing with Jaime RomeroA company is only as good as its people, and gathering the right people is both an art. Luckily, we have a brilliant artist joining us on Growth Marketing Camp. In this episode, Jaime Romero, the VP of Corporate Marketing at Fortinet and a vivid tattoo lover, gives us a peek behind the curtains of his process in building highly successful teams. You’ll discover how easy it is to get caught in the web of setting grand expectations without actually asking your team the right questions. But don’t worry. Jaime shares the steps needed to overcome those chal...
2022-02-0740 min
Growth Marketing CampHow PDQ Won the Community Building Game Through Trusted Organic ContentPDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, Content Marketing Manager at PDQ, joins Growth Marketing Camp to teach our listeners how to create content that forges a strong community. He also shares his curiosity to explore the world of TikTok and the importance of turning yo...
2022-01-3134 min
Growth Marketing CampCreating Inherent Emotions on LinkedIn With Daniel MurrayIn this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories, and authenticity. Daniel shares his tips on how people can make the most of new-age LinkedIn by working their creative muscles and leveraging impactful content to cut through the noise. Tune in and enjoy!
2022-01-1737 min
Growth Marketing CampJoseph Lewin’s Journey to Marketing through Travel Blogging in AfricaWhat was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a highly technical audience. Tune in and enjoy!
2021-12-2029 min
Growth Marketing CampLoopio’s Secret Sauce for Success Through Simplicity And VideoIf you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging, and how sometimes, the simplest ideas are the best ones. Dig in!
2021-12-1335 min
Growth Marketing CampA Sneak Peek Into Pendo’s Jellyfish Model for Product MarketingYou might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on them, and put his learnings to work when he joined Pendo. In this episode, Marcus shares insights on his Jellyfish model for product marketing and the importance of empathy and storytelling. If you’re wond...
2021-11-2935 min
Growth Marketing CampPandaDoc’s Secret Mission to Empower SMB Davids to Take on the GoliathsIf someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketing technology that puts his science learnings to use in his everyday business. He shares the story behind the power of forcing function on a company level, a brand new way of looking at new channels, and how his time...
2021-11-1542 min
Growth Marketing CampLife at the Crossroads of Sales and MarketingTaylor Thomson runs both business development and revenue operations for performance branding agency, WITHIN. His team sits apart from and supports both sales and marketing, and in this episode, he breaks down his top techniques for creating the best outcomes for all parties involved.
2021-11-0840 min
Growth Marketing CampVideo Marketing Turned This Bootstrapped Startup into a Legendary HR BrandBrenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as the company has grown, all with a clear path to strong ROI.
2021-10-2528 min
Growth Marketing CampThe Scientific Genius Behind Vidyard’s Product Led Growth StrategyVidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up the product led growth marketing efforts. Hear her hot takes in this episode that can turn you from list checker into a mad scientist in no time.
2021-10-1826 min
Growth Marketing CampBuilding a Rock-Solid Marketing Foundation With Sprinklr’s Jared GardnerEveryone loves a good marketing campaign. We see a huge spike, loads of success, and then we take the learnings to ramp up the next campaign. But as VP of Digital Marketing at Sprinklr, Jared Gardner takes a different tack with his team. By focusing on the foundational building blocks and not just quick wins, Jared knows the team will make progress up and to the right with greater consistency over time and fewer dips in success. He breaks down what blocks he’s putting in place these days on the latest episode. Dig in!
2021-10-0436 min
Growth Marketing CampThat One Time Content Marketing Saved the World (for StackAdapt)It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company looked to Christiana for what to do next as their Director of Digital Marketing. She took hold of the digital-first opportunity and found ways to increase brand familiarity without the handshakes. Her team’s strategies paved the way for growth that’s taken Stac...
2021-09-2741 min
Growth Marketing CampIntercom’s New VP Has The Blueprint For World DominationMarcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & revenue, not just top of funnel metrics. Bonus: He’s hiring a lot and might just be looking for you. Give this one a listen!
2021-09-1331 min
Growth Marketing CampThe Tale of Two Titans: How Freshworks Launched Their Slack PartnershipPreethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for sleep. Take three deep breaths and then go listen!
2021-09-0624 min
Growth Marketing CampA Peek at the Path From Individual Contributor to Marketing LeaderNo one cares as much about your career as you should. If you leave it up to chance, you may never get that opportunity to make a leap forward in developing the skills and reaching the goals you have in mind for yourself. Ray Lau breaks down his last decade and beyond in growing from graphic designer to senior leader of amazing marketers.
2021-08-3032 min
Growth Marketing CampHow to Make Rebrand Magic With Everyone On BoardPete Larkin joined Anglepoint before it was a well known entity in the SAM managed services space. In fact, they did most of their business through the channel and often got called “Angel”point. Needless to say, the brand needed to stand out and Pete was the marketer for the job. The rebrand Pete planned took education, investment, and active listening just to get off the ground. He shares with us all the nitty gritty details and some critical insights into successfully rebranding with incredible outcomes.
2021-08-2338 min
Growth Marketing CampThe 5 Must-Hear Moments From Growth Marketing CampGet your rain boots on - marketing wisdom is pouring down on us in this episode as we revisit five of our favorite growth marketing moments. You’ll hear from a viral video marketer, the team behind a man in a pickle suit, and more. If you haven’t tuned in to all our past episodes, this one will catch you up mighty quick.
2021-08-0929 min
Growth Marketing CampHow One Blip on the Radar Turned Into a Major Source of New User GrowthDavid Stauffer, VP of Marketing at Workona, surveys his marketing metrics every day. And the anomaly he found back in February turned out to be a huge source of new users. One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Workona marketing team was able to benefit thousands of users who suddenly lost their favorite plugin, setting the stage for conversations around the larger Workona functionality. It’s a tale of fast reflexes and...
2021-07-2633 min
Growth Marketing CampHow Postal.io Trojan Horsed Their Own Product and Launched Postal EventsEarly stage marketers are constantly being asked to do more in less time, and Lauren Alt Kishpaugh is no exception. She found herself with just 30 days to launch Postal Events, during a global pandemic no less. So she used her own product to launch an exclusive, exciting remote event for marketers to get the word out. In that short window, they were able to generate a thousand registrations with half attending live! Plus, they generated 3x ROI within 3 months! Check out the full episode to learn how she pulled it off.
2021-07-1938 min
Growth Marketing CampThis Employee Evangelist Program Grabbed Nearly 1Million Views on LinkedInSweet Fish Media has shared podcasting & marketing expertise on LinkedIn for years, but recently they formalized a program to get even more eyeballs on their content while also helping their team members build personal brands. Dan Sanchez, Director of Audience Growth joins Emily DiBrito, Social Media Writer to break down how the program is structured in this must-listen episode. If you’re trying to start an employee evangelist program or you’ve tried and failed at LinkedIn posting for yourself, you’ll want to take notes.
2021-07-1230 min
Growth Marketing Camp5 Top Tips For Pioneering an ABM Strategy at Your CompanyIvonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at Skillsoft. In this episode she shares what it took to build from the ground up, and how she landed her dream job running ABM at Mindbody. Be sure to tune in!
2021-07-0525 min
Growth Marketing CampNEW HOST ALERT - Shea Hoffman joins Growth Marketing CampShea Hoffman, the newest Account Manager at Opensense, is joining the show as a co-host and boy does he have the right mix of experience on the front lines of marketing to get your ears buzzing. We dig into his time at Brandzooka running ads for teams ranging from your neighborhood florist to the corporate big cats at Adidas. He even shares a time when they blew up a campaign so big that the police got called. You don’t want to miss this introductory episode.
2021-04-1910 min