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The Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 30: A Movie Quote that Will Change How You Run Your Car WashIn this episode, I'm not teaching marketing. No three-step plan. No campaign strategy. I'm sharing the six things I believe about the kind of operator who actually builds something worth owning. The ones who build instead of sit. Play chess instead of checkers. Stay coachable. Execute instead of plan. Own the outcome instead of blame. And lead with purpose instead of just collecting checks.This is a manifesto. It's what we believe at OptSpot. And if it hits you in the chest, it's because you're the operator we built this for.🔗 Learn more about OptSpot: https://optspot.com📱 Follow us on...
2026-05-0407 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 29: Playing to Win VS Playing Not to LoseMost car wash operators are playing not to lose. And it's the most expensive mindset in the industry. In this episode, I break down the three places it's hiding in your business and what playing to win looks like instead.You won't hear this from your equipment rep or your accountant. This is the stuff that separates operators who are building something real from the ones working harder than ever and wondering why nothing's changed.💡 Key takeaway: "How do I get more from my customers?" and "How do I give more to my customers?" lead to two completely different bus...
2026-04-2706 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 28: What the Savannah Bananas Can Teach Car Wash Operators About Creating FansTwo ticket sales on opening day. That's where Jesse Cole started when he bought a college summer baseball franchise in Savannah, Georgia in 2016. He and his wife, Emily, were broke. The previous teams in that stadium had all failed.Nine years later, the Savannah Bananas are playing in 75 stadiums across 45 states in front of 3.2 million fans. They're selling out Fenway Park, Wrigley Field, and NFL stadiums that the pro teams who play there struggle to fill. They're trying to break the attendance record at Kyle Field, currently held by George Strait at over 110,000. They have more TikTok followers than...
2026-04-2009 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 27: Why You Can't Take a Week Off (And How to Fix it)If your phone blows up every time you leave your car wash, that is not a staffing problem. It is a systems problem. And until you fix it, you will never scale, take a real vacation, or stop being the answer to every single question at your wash.In this episode of The Car Wash Growth Playbook, Josh Taylor sits down with Mike Griggs from Car Wash OS, an operational consultant who has run multi-site express tunnels in Colorado and now helps car wash owners build the systems that let them step away without everything falling apart.
2026-04-1323 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 26: Why Your Car Wash Falls Apart Without YouThink about yesterday. How much of your day was spent solving problems? Call-ins. Equipment. Complaints. Employees who needed direction. You handled all of it. You always do.That's not running a business. That's running a fire department.In this episode, I give you the exact four-part meeting framework you can run with your team every week in 15 minutes. It's not about fixing the customer experience. It's about building a team that leads itself so you can finally step away from the lot without everything falling apart.Free Car Wash Marketing Crash Course: https://5funnelstofreedom.comSchedule a Consultation: https://optspot...
2026-04-0609 minCAR WASH Podcasts
CAR WASH PodcastsChampions Car Wash Exchange - Why Car Washes Need a Loyalty Program (and How to Run One Correctly)In this episode of ICA’s Car Wash Connections, host Kendra Johnson sits down with sit down with Josh Taylor CMO of OptSpot and Jenny Beadle Marketing Specialist at Micrologic to talk about the opportunity most operators are missing - retail customers who come a few times a year—and then disappear.Together, they break down how a simple, well-executed loyalty program can transform those anonymous transactions into trackable, repeat behavior—and why connecting that program to SMS marketing is the key to making it actually work.They unpack the real purpose of a loyalty progra...
2026-04-0112 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 25: Why Your Employees Don't Care About Your Car Wash (And What to do About it)When you're on the lot, everything runs great. Customers are greeted. The property is clean. The details get handled.The moment you leave, things slip. And you know it.Your team is the first thing customers interact with. And for most washes, the team is the weakest link in the experience. Not because they're bad people. Because they haven't been given a reason to care.Most operators try to solve this with higher wages. That's not it. The operators who build teams that deliver great experiences without the owner present do three things differently. And none of them have...
2026-03-3006 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 24: Why I Cancelled My Car Wash MembershipI was a loyal, paying member at a car wash. Gave them money every month without thinking twice. Then something changed. And eventually, I canceled.But here's the thing. I never told them why. No complaint. No feedback. No angry phone call. I just canceled and moved on.This happens at car washes every single day. And the operator never sees it on a report.In this episode, I tell the full story of what happened, what I noticed that most operators completely miss, and why the most expensive problem at...
2026-03-2307 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 23: How to Build a Loyalty Program that WorksMost car wash loyalty programs are too complicated. Points, tiers, conversion ratios. Your customer pulls up to the pay station, looks at the sign, and thinks "I don't have time for this."You just lost them. Not because the offer was bad. Because the offer was confusing.In this episode, I break down what your loyalty program should actually be doing (hint: it's not rewarding spending), why the simplest loyalty programs outperform the complicated ones every time, and how to turn your loyalty program into the most powerful marketing tool in your building.Here's the part most operators miss...
2026-03-1609 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 22: Is Your Car Wash Tagline Costing You Money?Your tagline might be costing you customers — and you don't even know it.Most business owners write their tagline around what they're proud of. Quality. Excellence. Experience. It sounds good to you. To your customer, it means nothing. And every day that goes by without fixing it, you're paying for signage and marketing that isn't pulling its weight.In this episode, I break down why most taglines fail, what operator-first messaging actually sounds like, and how to rewrite every headline on your property so it speaks to your customer instead of yourself.You'll walk away with three rules every pi...
2026-03-0909 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 21: Stop adding marketing tools. Start building a system.Most car wash operators aren't failing because they lack tools. They're failing because their tools don't work together.Your POS company just added texting. You hired an agency to run your ads. You've got a website from someone else. And now you have multiple vendors, multiple strategies, and nobody making sure any of it connects. That's not a marketing problem. That's a system problem.In this episode, I'm introducing the Freedom Journey — the three-phase framework we use with car washes across North America to turn disconnected marketing into a predictable revenue engine. You'll see exactly why having more tools is...
2026-03-0209 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 20: The Retail Revenue You're Leaving on the TableHere's a number that might change how you think about your business: Members make up only 36-42% of your customers. The majority — nearly 60% — are retail buyers.But when you look at your daily traffic, it's 80-90% members. Why? Because members wash 2-3 times per month. Retail customers wash once every 3-5 months.This creates a dangerous illusion. You think your business is built on memberships. You forget that most of your customers are retail — and you have no system to bring them back.In this episode, I break down:The real data behind membership vs. retail customer mix (with SEC-fi...
2026-02-2309 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 19: Stop Marketing Like a Car WashYour car wash's marketing looks exactly like your competitor's. And that's why neither of you is winning.In this episode of The Car Wash Growth Playbook, I break down the difference between institutional advertising (what 95% of car washes do) and direct response marketing (what actually produces results). I'll give you three rules that will change how you spend every marketing dollar, inspired by Dan Kennedy's direct response principles and applied specifically to the car wash industry.If you've ever spent money on marketing and had no idea whether it worked, this episode is...
2026-02-1609 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 18: The system that creates predictable revenue for car washesI'm against complicated marketing.Most operators are doing a dozen different things—direct mail, social media, banners, promotions, digital ads—none of it connected. They're spraying and praying, hoping something works.Your marketing is most effective when it's simple. One clear goal. Everything aligned. Everything moving in the same direction.In this episode, I break down The Five Funnels to Freedom: the simple system that replaces complicated marketing with predictable revenue.You'll learn:- How signage + loyalty can capture 40-80% of your daily customers- The text-to-redeem partnership model that builds your list through trust- Why you should stop selling memb...
2026-02-0909 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 17: Pre-Opening Playbook: How to Launch Your Car Wash with Thousands of Customers WaitingMost operators open their car wash hoping customers show up. Smart operators open with thousands already waiting.In this episode, I break down the pre-opening playbook that helped one operator build a 7,000-person text club before washing a single car, another presell 274 memberships before opening day, and a third turn a "C location" into 4,000+ active members.This is the exact system for building your customer base while your wash is still under construction.KEY INSIGHTS:- Awareness does not pay the bills. Phone numbers do.- The best time to build your list is the moment you claim the...
2026-02-0206 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 16: Why Discounting to Save Members is a Losing Strategy (And What to do Instead)A member wants to cancel. Your instinct? Offer a discount.Stop. That's the most expensive mistake in membership retention.In this episode, I break down why discounting to save members is a losing strategy—and what to do instead. You'll learn:• Why discounts to acquire are smart, but discounts to save are desperate• The three problems you create every time you discount to prevent a cancellation• The Downgrade Save: three paths that keep customers in your ecosystem• Path 1: Downgrading to a lower wash package• Path 2: Wash books for customers who don't want monthly charges• Path 3: Loyalty programs for infrequent washers• The m...
2026-01-2611 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 15: Stop watching your competitors (they're already watching you)"My competitors keep trying to do the same things I'm doing, using the same tools, the same offers. They're even signing up for my text campaigns to see what I do."Sound familiar?In this episode, Josh Taylor breaks down why obsessing over your competitors is the fastest way to lose the game. He shares how OptSpot handles competitors who try to copy their strategies, and why they're not worried about it. Plus, he introduces the concept of the infinite game from Simon Sinek and explains why the car washes that win aren't playing to beat their competitors. They're...
2026-01-1905 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 14: Stop paying people to sell. Pay them to give instead.Your customers are avoiding your staff because they know they're about to be sold to. Here's how to fix it.Most car washes only pay people to interact with customers when they're selling something. The problem? Customers see right through it. They avoid eye contact, rush through the vacuum bay, and leave as fast as possible.In this episode, I'm showing you a completely different approach: Pay someone to give things away with no sales pitch attached. It sounds backwards, but the operators doing this are seeing higher membership growth and better retention than the...
2026-01-1311 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 13: The Truth About Free Washes Most Car Wash MissFree washes feel expensive for a reason. And it’s not because they don’t work. It’s because most car wash operators misunderstand where free washes fit in the marketing funnel.In Episode 13 of the Car Wash Growth Playbook, Josh Taylor breaks down the real reason free washes work, why so many operators quit too early, and how free wash offers actually create long-term, predictable revenue when used correctly.This episode introduces a simple but powerful framework every car wash owner needs to understand: Curiosity → Enlightenment → Commitment. Josh explains why free washes belong at the curiosity stage, why your text...
2025-12-1505 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 12: The Secret to Member Retention (Build the Habit, Not the Discount)If your car wash membership churn feels out of control or unpredictable, this episode will change the way you think about retention forever.In Episode 12 of the Car Wash Growth Playbook, Josh Taylor reveals the real reason car wash members cancel… and it’s almost never the price. It’s usage. When members stop washing regularly, they stop feeling the value, and cancellations follow. But when you build the habit of washing and communicate consistently with your members, retention skyrockets.The industry average membership lifespan is 7 to 9 months.Our customers average 17.5 months, and some reach 36 months or more.The differ...
2025-12-0806 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 11: Why your car wash website isn't working (and how to fix it)If your car wash website looks great but doesn’t actually grow your business, this episode is for you. In Episode 11 of the Car Wash Growth Playbook, Josh Taylor breaks down the biggest mistake car wash operators make with their websites and why clarity and simplicity always outperform fancy designs, long menus, and membership-first messaging.Most car wash websites act like digital brochures instead of functioning as strategic, lead-generating assets. Josh explains how to fix that by giving your website one clear job: grow your text club. When your website focuses on capturing the 95 percent of visitors who aren’t re...
2025-12-0105 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 10: SEO doesn’t grow car washes. Here’s what does.Most car wash owners are being told the same thing:“Fix your SEO and your car wash will grow.”But here’s the truth…SEO doesn’t grow car washes. Not anymore.In this episode of The Car Wash Growth Playbook, I break down why modern SEO isn’t the magic lever operators think it is, how Google has changed, and why the real growth engine for your wash has nothing to do with keywords, backlinks, or blog posts.Instead, we dig into the actual drivers of car wash revenue in 2025:✅ How customers really choose a car wash✅ Why proximity, revie...
2025-11-2405 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 9: How to Triple Your Car Wash's Membership Conversions (use this 3-phase system)Stop Asking Strangers to Marry You! The 3-Phase Marketing System That Triples Car Wash Memberships.You wouldn't propose marriage on a first date. So why are you asking customers to buy unlimited memberships the second they see your Facebook ad?In this episode, Josh Taylor (CMO at OptSpot) reveals why 95% of your customers aren't ready to buy - and the exact 3-phase system that moves them from stranger to loyal member.What You'll Learn:✅ Why only 5% of customers are ready to buy TODAY (and what to do with the other 95%)✅ The "dating before proposing" framework that triples conversion rates✅ How to...
2025-11-1707 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 8: The Black Friday Playbook for Car WashesOne operator. One location. $40,000 in holiday revenue.Another operator. 27 locations. Same size text list. $1,100.The difference? One simple word: SIMPLICITY.The Shocking Truth About Black Friday:❌ It's the WORST day to promote (47 texts per customer average)❌ Your message becomes #48 in their inbox - deleted without reading❌ Complex offers create decision paralysis and kill sales❌ Even 27 locations can't save a bad offerReal Results from Real Operators:Sam (1 location): $40,000+ with "Buy 5 Get 5" wash booksRick (1 location): $35,000 with "Buy 6 Get 4"Competitor (27 locations): $1,100 with "Buy 2 get 1, Buy 5 get 3, Buy 10 get 5"Same text list sizes. 35-40x revenue difference.The Black Friday Playbook - 5 Proven Strategi...
2025-11-1007 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 7: Why Your Car Wash's Grand Opening Failed (And How to Fix the Next One)Your grand opening had 47 cars instead of 470. By week's end, you'd barely hit 400 total. The bank is calling, investors are nervous, and you're wondering what went wrong.Here's the truth: Grand openings don't fail because of bad locations or timing. They fail because operators start marketing AFTER they open instead of BEFORE.The Problem:❌ Most operators flip the switch on opening day and hope people show up❌ They try to create demand after opening (too late)❌ Result: 47 cars on opening day, panic by noon, deflation by closingThe Solution:✅ Build demand for 90-180 days BEFORE opening✅ Open with 5,000+ text subscribers waiting fo...
2025-11-0307 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 6: Your Text Club Is WORTHLESS (Until You Do These 3 Things)Your car wash text club could be your most powerful revenue generator... or it could be completely worthless. The difference? How you use it.In this episode, Josh Taylor reveals why most car wash operators are sitting on a goldmine of 3,000, 5,000, even 10,000 text subscribers but getting ZERO results. More importantly, he shows you exactly how to fix it.What You'll Learn:✅ Why customers who love your wash never come back (hint: it's not your competition)✅ The 3-step framework that helped one car wash double their best day TWICE with a single text✅ How to craft messages that actually get custom...
2025-10-2708 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 5: Your Wash Menu is Costing You SalesYour Menu Board Is Costing You $100,000+ Per Year (Here's How to Fix It)Most car wash customers choose the cheapest wash package... not because your premium wash isn't worth it, but because your menu board is confusing them into it.In this episode of The Car Wash Growth Playbook, Josh Taylor (CMO at OptSpot) reveals the shocking results of a menu board experiment that changed everything we thought we knew about upselling at the car wash.What You'll Learn:✅ The 5-Minute Menu Test that reveals if you're confusing customers✅ The 3-word descriptions that sell top wash packages (70% conversion rate)✅ Why "g...
2025-10-2006 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 4: Car Wash Partnership SecretsCar Wash Marketing Strategy: Get 1,000 New Customers Without Paid AdsWhile most car washes waste money on Facebook ads, smart operators use partnership marketing to build 30,000-member text clubs FOR FREE.The secret? Every business in town wants to delight their customers. You give them that power.What You'll Learn (10 min):✅ Exact Chick-fil-A partnership script ($30K value from 1 call)✅ How Tyler built 30,000 text members with business cards✅ The $100 sign that got 600 customers in 3 days✅ 5 partnerships you can land THIS WEEK✅ Church strategy for 300 customers in one SundayProven ...
2025-10-1308 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 3: Raise Your Prices Without Losing Members🎯 FREE Price Increase Success Kit: https://optspot.us/pricing-increase-kitGet instant access to email templates, text sequences, staff training scripts, and the 90-day timeline checklist. Everything is fill-in-the-blank ready for you to customize.Are your competitors charging $3 more than you AND keeping their members happy? They know something you don't... until now.In this episode, discover the exact price increase system that helped CJ and 500+ car wash operators raise prices while actually STRENGTHENING customer relationships. This isn't theory – it's the proven framework that's working right now across North America.What You'll Learn...
2025-10-0609 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotEpisode 2: Why the Top 1% of Car Washes Stopped Chasing New CustomersThe most profitable car washes we work with have all made the same counterintuitive decision: they stopped obsessing over new customers. After helping 500+ locations transform their businesses, I can tell you exactly why this 'backwards' strategy is making them at least $72,000 more per year per location.In This Episode You'll Learn:✅ Why retention is worth 5X more than acquisition (the math will shock you)✅ The "Unreasonable Hospitality" approach that cuts churn by 25%✅ 6 retention strategies you can implement THIS WEEK (no tech required)✅ The first 30 days system that locks in members for life✅ How to turn cancellations into your biggest profit opp...
2025-09-2909 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpotThe Car Wash Growth Playbook: Ep 1. The "Be Useful" Philosophy That Creates Customers for LifeSix years ago, my son got car sick in my vehicle. When I stopped at a local car wash for help, an employee did something that wasn't his job, wasn't in his training manual, and definitely wasn't a service they offered. That single act made me a loyal $40/month member for life.In this episode, I share the 2-word philosophy that can transform your car wash culture and turn one-time visitors into lifetime evangelists.What You'll Learn:Why 60% of first-time car wash customers never returnThe real cost of "not my job" thinking to your business3 real stories of how...
2025-09-2208 minCAR WASH Podcasts
CAR WASH PodcastsMaking Your Customer the Hero: Lessons from OptSpot at Roadmap 2025 with Josh TaylorIn this episode, Kendra Johnson ICA SVP/Growth sits down with Josh Taylor, CMO at OptSpot. Josh provides a preview of his session at this year’s Roadmap event in Dallas.In this episode, Kendra Johnson speaks with Josh Taylor, Chief Marketing Officer at OptSpot a leading customer engagement platform designed to help car washes connect with customers through automated text, email, and loyalty solutions. Josh offers a preview of his upcoming Roadmap session in Dallas, where he will share how the Story Brand Framework can transform the way car washes communicate with their customers.Wh...
2025-09-0107 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#72 | The Health Shift That Unlocked My Business Growth w/ Dr. BartIn this powerful episode of The Cheers to Freedom Podcast, Levi McClendon shares the real reason his business—and life—leveled up: functional, holistic health.Our guest, Dr. Bart Precourt, isn’t your average chiropractor. He’s a peak performance guide who helps business owners reclaim their energy, focus, and freedom by fixing what’s really broken—from the inside out.You’ll hear:✅ Why most hard-working operators crash in their 40s✅ How Levi went from skeptic to believer after one visit changed his family’s life✅ The truth about burnout, energy slumps, and what’s actually costing you success✅ How to build a...
2025-04-2349 minGrowth Think Tank
Growth Think TankLeading a Thriving Remote Culture with Levi McClendon at OptSpotIn this episode, I sit down with Levi McClendon, Founder and CEO of OptSpot, to explore how to build and sustain a thriving remote culture. Under Levi’s leadership, OptSpot has achieved significant growth, earning the 1786 spot on the 2024 Inc. 5000 list of America's fastest-growing private companies. We delve into the strategies and practices that have enabled OptSpot to foster a thriving remote culture, ensuring team cohesion and productivity across distances. Levi shares insights on maintaining company values and employee engagement in a remote work environment. Tune in to discover how cultivating a thriving remote culture can drive success and re...
2025-04-1728 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#71 | Why Your Employees Don’t Care About Your Business (and What to Do About it)Are you frustrated because your employees don’t care about your business as much as you do? You’re not alone. The truth is, they probably never will—because it’s YOUR business, not theirs. But that doesn’t mean they can’t be motivated, engaged, and invested in your success.In this episode of The Cheers to Freedom Podcast, hosts Josh Taylor and Levi McClendon break down:✅ Why employees don’t think like business owners (and why that’s okay)✅ Three simple strategies to create a motivated and engaged team✅ How to build a company culture that makes employees WANT to work...
2025-03-0834 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#70 | Business Lessons from Shawshank: A Journey of HopeIn this episode of the Cheers to Freedom podcast, hosts Josh Taylor and Levi McClendon discuss their recent trip to Zihuatanejo, Mexico, and its significance to Levi, inspired by the movie Shawshank Redemption. They explore themes of personal growth, perseverance, and the importance of community, drawing lessons from the film's characters, particularly Andy Dufresne and Red. The conversation emphasizes the power of small actions, trusting the process, and the impact of bettering oneself while uplifting others. Ultimately, they encourage listeners to choose freedom and actively write their own stories in life.
2025-02-2133 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#69 | From Burnout to Freedom: How Car Wash Owners Are Transforming Their Lives with Ryan EasterIn this episode of The Cheers to Freedom Podcast, hosts Josh Taylor and Levi McClendon dive deep with Ryan Easter, founder of The Allied Advantage and 'The Car Wash Coach.' Ryan shares his incredible journey from grinding 14-hour days in the car wash industry to living his dream life aboard a sailboat in the Caribbean. Discover the transformative power of coaching, learn the strategies to reduce stress, and hear success stories of car wash owners who've broken free from the day-to-day grind. Whether you're a car wash owner or just curious about achieving freedom in business, this conversation...
2025-01-2344 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#68: The Power of Words: Exclusive Insights with Donald Miller on Building a StoryBrand 2.0How do words shape your business? In this exclusive episode of the "Cheers to Freedom" podcast, we’re joined by Donald Miller, best-selling author of Building a StoryBrand, to celebrate the launch of his updated book, Building a StoryBrand 2.0. Donald dives into: ✅ Why words are the most critical tool in your marketing. ✅ How the updated StoryBrand framework can revolutionize customer connections. ✅ Practical tips for car washes to create emotional connections and stand out in competitive markets. You’ll also hear real-world examples of how messaging, soundbites, and controlling ideas can drive growth and build customer loyalty. Plus, get an inside loo...
2025-01-0838 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#68 | The Power of Words: Exclusive Insights with Donald Miller on Building a StoryBrand 2.0How do words shape your business? In this exclusive episode of the "Cheers to Freedom" podcast, we’re joined by Donald Miller, best-selling author of Building a StoryBrand, to celebrate the launch of his updated book, Building a StoryBrand 2.0. Donald dives into: ✅ Why words are the most critical tool in your marketing. ✅ How the updated StoryBrand framework can revolutionize customer connections. ✅ Practical tips for car washes to create emotional connections and stand out in competitive markets. You’ll also hear real-world examples of how messaging, soundbites, and controlling ideas can drive growth and build customer loyalty. Plus, get an inside loo...
2025-01-0837 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#67 | What Smart Car Wash Owners Are Doing to Dominate 2025 🚀What made 2024 a defining year for Opspot and its customers? In Episode 67 of the Cheers to Freedom Podcast, Josh Taylor and Levi McClendon break down proven strategies that helped car washes achieve record-breaking results. 🚀 Here’s what you’ll learn: ✅ How one car wash skyrocketed online membership sales by 2,404% in just 6 months ✅ Why a massive text club is the secret weapon to building customer loyalty and generating thousands in gift card sales, washbooks, and memberships ✅ The mindset shift that helps owners stop 'stepping over dollars to save pennies' ✅ How to set SMARTER goals to dominate 2025 with clarity and intention This episode is...
2024-12-2334 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #10 - You Will Put Your Car Wash on a Strict Direct Marketing DietIn the final episode of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon discuss the last and perhaps most important rule: You Will Be a Tough-Minded Disciplinarian and Put Your Car Wash on a Strict Direct Marketing Diet. Learn why building and maintaining a high-quality list of customer phone numbers is your car wash's most valuable asset, and why direct marketing (especially through SMS) is the key to consistent sales and engagement. If you want to unlock the full potential of your marketing strategy, this is a must-listen conclusion to...
2024-09-1315 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #9 - Results Rule, Period.In Episode 9 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," Josh Taylor and Levi McClendon emphasize the importance of data-driven decisions with the rule Results Rule, Period. This episode dives into how car wash owners can avoid making decisions based on gut feelings or assumptions. Instead, they explain why tracking results and testing different strategies is key to marketing success. If you’re ready to maximize your marketing ROI, this episode is a must-listen.
2024-09-1211 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #8 - Design Will Not Be the PriorityIn Episode 8 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," Josh Taylor and Levi McClendon discuss the importance of focusing on results rather than just aesthetics. Rule number 8, Design Will Not Be the Priority, highlights why clarity and a compelling message are far more important than flashy designs. Discover how simplifying your marketing can drive more conversions, and learn why sometimes less is more when it comes to design. If you want to boost your car wash’s success with smart marketing, this episode is for you!
2024-09-1110 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #7 - There Will Be Strong CopyIn Episode 7 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon dive into the importance of using strong copy in your marketing efforts. Words matter, and they explain how effective copy can drive action, build trust, and turn prospects into loyal customers. Learn why good copywriting is one of the best investments your car wash can make, and discover actionable tips for improving your marketing messages. If you want to boost sales and engagement, this episode is a must-listen.
2024-09-1013 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #6 - There Will Always Be Follow-UpIn Episode 6 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon discuss the importance of follow-up and why it’s critical for your car wash’s success. In this episode, they explain how consistent follow-up helps build trust, keeps you top of mind, and ensures customers come back when they’re ready to buy. Discover actionable strategies to automate your follow-up process and turn prospects into loyal customers. If you want to maximize your marketing efforts, this episode is a must-listen.
2024-09-0911 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #5 - Only No Cost Brand BuildingIn Episode 5 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon dive into the most controversial rule yet: Only No-Cost Brand Building. They discuss why car washes should avoid spending big on brand awareness and focus instead on building their brand organically. From creating memorable customer experiences to engaging with your local community, this episode reveals the free yet powerful ways to make your brand stand out—without breaking the bank. If you want to grow your brand while maximizing ROI, you don’t want to miss this!
2024-09-0614 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #4: There Will Be Tracking, Measurement, and AccountabilityIn Episode 4 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," Josh Taylor and Levi McClendon tackle the importance of tracking, measurement, and accountability in your marketing efforts. They explain why it's crucial to go beyond likes and clicks, focusing on metrics that truly matter—like conversions and revenue. Discover how to use different keywords for various campaigns, track customer behavior, and make data-driven decisions that drive success. If you want to maximize your marketing ROI, this episode is essential listening.
2024-09-0511 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #3: You Will Give Clear InstructionsIn Episode 3 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon discuss the third rule: You Will Give Clear Instructions. They explain why clarity is crucial in every aspect of your marketing—from signage to call-to-action buttons—and how confusion can drive customers away. Learn how to eliminate ambiguity, provide straightforward directions, and ultimately boost customer engagement and satisfaction. If you want to make sure your customers know exactly what to do at every step, this episode is for you.
2024-09-0410 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #2 - There Will Be a Reason to Respond Right NowIn Episode 2 of The Cheers to Freedom Podcast's miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon break down the second essential rule: There Will Be a Reason to Respond Right Now. In this episode, they discuss the importance of creating a sense of urgency in your offers, ensuring your customers take immediate action. Learn why time-sensitive promotions and limited-time offers are crucial for boosting conversions and driving sales. If you want to move customers from thinking about it to actually buying, this episode is a must-listen.
2024-09-0308 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot10 Car Wash Marketing Rules: Rule #1 - There Will Always Be An OfferWelcome to The Cheers to Freedom Podcast! In this special 10-episode miniseries, host Levi McClendon and Josh Taylor dive into the "10 Car Wash Marketing Rules," inspired by Dan Kennedy's Magnetic Marketing principles, specifically tailored for the car wash industry. In this first episode, "There Will Always Be an Offer," Levi and Josh discuss the importance of always including an irresistible offer in your marketing efforts. They explain why a compelling offer—something so good that customers would be foolish to pass it up—is crucial for attracting and retaining customers. Whether it's a free wash in exchange for a phon...
2024-09-0208 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#56 | Boost Car Wash Revenue with Creative Air Freshener MarketingJoin hosts Josh Taylor and Levi McClendon in this episode of The Cheers to Freedom Podcast as they chat with Aden Cesmat from Air Freshener Marketing. Discover how air fresheners can significantly enhance your car wash business's revenue and help build a robust text club. Aden shares innovative strategies and practical tips to transform air fresheners into powerful marketing tools. In this episode, you'll learn: ✅ The hidden potential of air fresheners in car wash marketing. ✅ Creative customization and utilization ideas for maximum impact. ✅ Effective techniques for building a strong text club using air fresheners. ✅ Real-life success stories and actionable advice f...
2024-07-0335 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#55 | What Car Wash Operators Can Learn from Bill Belichick & Nick Saban🎙️ Welcome to the Cheers to Freedom podcast! 🎙️ Join your hosts, Josh Taylor and Levi McClendon, as they dive into an exciting episode recorded live from the stunning Moon Palace, The Grand, in Cancun, Mexico. Levi gives us a sneak peek of the breathtaking venue for the upcoming 2024 Opspot Freedom Summit, happening this November. 🌴 Episode Highlights: Levi explores the luxurious Moon Palace, highlighting why it’s the perfect location for this year’s Freedom Summit. The importance of surrounding yourself with a community of peers to achieve business success. Real-life examples and powerful stories about how peer-to-peer interactions can drive growth and innova...
2024-06-0323 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#54 | Summer Marketing Strategies for Car WashesDive into the summer with Josh Taylor and Levi McClendon on the Cheers to Freedom podcast, where they share innovative tactics for car wash owners to boost their business during the summer season. Learn how to capitalize on holidays and transition periods with creative promotions like the 'Summer Survival Kit', and discover how to use a text club to maximize customer engagement and increase memberships without needing discounts.
2024-05-0229 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#53 | Cultivating Culture: Secrets to Retaining Top Talent in Your Car WashIn this episode of The Cheers to Freedom Podcast, Levi and Josh polish off the misconceptions and reveal the secrets behind building a workplace environment that attracts and retains the crème de la crème of the workforce. Are you tired of the revolving door of employees coming and going? Do you dream of a team as loyal and lasting as that new car shine? You're in the right place! 🌟 What You'll Discover: 🛠 The Foundation of a Strong Company Culture: Learn what makes the core of a company culture that employees love being a part of. 📈 Strategies for Employee Re...
2024-03-1433 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#52 | Unpacking the 2023 OptSpot Freedom Summit - A Journey of Growth and InnovationWelcome to Episode 52 of The Cheers to Freedom Podcast, where we dive deep into the heart of innovation, growth, and community within the car wash industry. In this special episode, join your hosts, Levi and Josh, as they revisit some of the most transformative moments from the 2023 OptSpot Freedom Summit held in SanDestin, FL. What's Inside: Inspirational Highlights: We spotlight the summit's most impactful speeches and workshops, sharing insights that continue to resonate with our community. Behind-the-Scenes Anecdotes: Levi and Josh offer a glimpse behind the curtain, sharing personal stories and favorite moments that made the summit unforgettable. Success...
2024-02-0240 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#51 | Cultivating Growth: Levi McClendon on Authentic Success and Living FreeWelcome to episode 51 of The Cheers to Freedom Podcast, where our hosts, Josh Taylor and Levi McClendon, delve into the integral connection between personal growth and business success. Levi, with his rich life experiences and insightful perspectives, shares invaluable lessons that have not only shaped his business acumen but also his personal life. 🌟 In This Episode: ✅ Personal Growth Meets Business Strategy: Discover how Levi's life lessons have transformed his approach to business and relationships. ✅ The Power of Intentionality: Dive deep into the importance of being intentional in your interactions and how it can positively influence your business culture. ✅ Building a Culture...
2024-01-2034 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#50 | 2023 Review & The 3 Things that Will Grow Your Car Wash in 2024🚗💦 Welcome to the 50th episode of The Cheers to Freedom Podcast, your go-to podcast for car wash growth tips and freedom in business! In this special 2023 review episode, join hosts Levi McClendon and Josh Taylor as they look back at the year's greatest achievements and dive into the 3 crucial strategies that can propel your car wash business in the upcoming year. 🌟 🎟️ UPCOMING EVENTS: Stay tuned for more details on the next Freedom Summit in 2024—scheduled to inspire and empower you towards greater freedom in your business operations. 🏆 🥂 FINAL NOTES: Thank you for supporting us up to this landmark 50th episode. Here's to a y...
2023-12-1935 minCAR WASH Podcasts
CAR WASH PodcastsThe Best (New) Ways to Spend Your Marketing DollarsMarketing is all about spending money to (hopefully) make money. The trick is knowing where to focus that spend. This week we are playing you a panel, recorded live at the Car Wash Magazine Live Studio at the Car Wash Show™ 2023 in Las Vegas. Levi McClendon of OptSpot, Nick Rodia of Sgt. Clean Car Wash, and Sam Sousa of All American Car Wash joined host Matt DeWolf to discuss trends they are seeing as the best ways to spend a marketing budget. From YouTube to community engagement and fundraising there is certainly something to take home and tr...
2023-10-2631 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#45 | How All American Express Car Wash Built Their Text Club to 20,000 People with Just 1 LocationIn this episode of the Cheers to Freedom Podcast, we dive into the incredible success story of All American Express Car Wash and how they built their text club to a staggering 20,000 people with just one location. Through strategic social media advertising and clever marketing tactics, they were able to drive leads and engage customers effectively. Join us as we unpack their journey and provide actionable steps to grow your own text club. Stay tuned for an inspiring interview with Sam, the managing partner of All American, as he shares his wisdom and advice for other car wash operators...
2023-09-0432 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#43 | Accelerating Your Car Wash Business with Micro Commitments and Focused Sales StrategiesWhat are micro commitments, and how can they work magic for your car wash business? We'll break down this concept and unveil real-life examples. Learn how these small, low-risk actions can make a monumental impact on your bottom line and provide you with valuable insights into your customers' preferences. Tune in to uncover the secrets behind crafting irresistible offers and building an effective customer journey that effortlessly guides visitors into becoming committed, repeat customers. We'll share tried-and-true techniques to optimize your digital and SMS marketing efforts, ensuring your messages hit the right chords and drive maximum engagement.
2023-07-2436 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#42 | Car Wash Go-To-Market Strategy that ACTUALLY WorksOpening a new car wash location can be tricky... you want it to be highly successful but don't want to waste time and money on strategies that don't work. In this episode of The Cheers to Freedom Podcast, Josh interviews Zach Davis, OptSpot's Senior Account Manager & Partner at Lonestar Suds Express Wash. Together, they will take you behind the scenes of OptSpot's new groundbreaking Go-To-Market campaign and share invaluable insights into how they achieved phenomenal results at Lonestar Suds Express Car Wash. During this episode, Zach will dive deep into the strategies that propelled Lonestar Suds Express Wash to...
2023-06-1937 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#39 | The Top 5 Missed Marketing Opportunities for Car WashesIn this eye-opening episode of "The Cheers to Freedom Podcast," we dive deep into the untapped potential of marketing strategies for car wash businesses. Our hosts, Levi and Josh, explore the top 5 missed marketing opportunities that car washes often overlook, leaving heaps of money on the table. This episode is packed with actionable insights and creative tips to help car wash owners increase their revenue and customer base. Join Levi and Josh as they share real-life examples and step-by-step guides to transform your car wash marketing game. Don't miss this chance to unlock the full potential of your business...
2023-04-1428 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#37 | Revving Up Revenue: How KPI Stats can take your car wash revenue to the next levelIn this episode, we explore a game-changing tool for car wash owners called KPI Stats. Levi shares how this tool can help improve lead measures and increase profits in your car wash every day. We dive into the features of KPI Stats and discuss how it can be used to analyze performance metrics, track progress towards goals, and identify areas for improvement. Tune in to learn how KPI Stats can revolutionize your car wash business and take it to the next level!
2023-03-0124 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#36 | What OptSpot's acquisition of Washmore Media means for OptSpot customersOptSpot has acquired Washmore Media, a full-service marketing agency for car washes, which means huge opportunities for OptSpot customers. Levi and Josh talk with Zach Davis, founder of Washmore Media, about the merger and the future of OptSpot customers.
2023-02-1526 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#35 | There's a better way to sign up monthly wash members faster AND collect more informationSigning up monthly wash members and collecting their information shouldn't be difficult. When you have successfully collected your customers' information you can create strategies to not only sign up more members, but also retain those members longer, making your car wash more successful and your revenue bigger. In this episode of The Cheers to Freedom Podcast, Levi and Josh explore how your car wash can make signing up monthly members faster and make collecting their information easier.
2023-01-2421 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#34 | The Five Funnel Framework: How Your Car Wash Can Thrive in 2023In this episode, Levi and Josh explore the five-funnel approach that car washes need to stay competitive and profitable in 2023.   We'll discuss each of the five funnels - from marketing to churn and retention - as well as ways to implement them in your business.   We'll highlight previous episodes from the Cheers to Freedom Podcast that you can listen to so you can dive deeper into each funnel. On Site Funnel: #4 | Why you should be exchanging data with your customers (engage and exchange) #32 Value of a phone number Off Site Funnel:
2023-01-0432 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#33 | The Difference Between OptSpot and RinsedLevi and Josh have a candid conversation about the few similarities and many differences between OptSpot and Rinsed. Should you have both? Should you use one or the other? How does your business benefit from either? We answer those questions and more in this episode of The Cheers to Freedom Podcast!
2022-12-1428 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#32 | How Much Is It Worth to Collect a Customer's Phone Number?You hear us talk about collecting your customer's phone number all the time... but how much money is every phone number actually worth to you? In this episode of The Cheers to Freedom Podcast, Levi and Josh will actually show you how to calculate the value of every phone number so you can decide if it's worth the hassle or not.   Visit OptSpot.com/ROI to get free access to the Value of a Phone Number calculator.
2022-12-0122 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#31 | Stop Wasting Your Car Wash's Money On This.As a car wash operator, we know you hate wasting money. There's a lot of advice out there, but there's one thing some experts are telling you to do that is actually costing you A LOT of money.    We want to set the record straight. We've done the research, and we're going to show you why you no longer need to waste money on this ONE THING ALMOST EVERYONE IS DOING and start allocating those funds to this instead.
2022-11-1630 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#30 | How to Beat the Competition: Our Interview with Donald MillerThe #1 thing car wash owners and operators are concerned about is more competition moving in.  What if you could have the peace of mind knowing YOU are the car wash that's keeping the others awake at night?    In this interview, Best-selling author of Build a StoryBrand and CEO of Business Made Simple, Donald Miller, gives insights into how your car wash business can become the standout brand in your market.  Click Here to sign up for Donald Miller's Business Made Simple.
2022-09-2941 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#29 | How to Build a Loyalty Program for Car Wash MembersA loyalty program is a great way to keep your customers coming back, and can be especially helpful for car wash businesses. But what do you have to offer members who are already getting car washes every day? In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how to build a loyalty program that rewards members and keeps them renewing month after month.
2022-09-1413 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#28 | How to create a successful referral program for your car washStudies show that customers are 50% more likely to buy a product or service if it's recommended by a close friend. So, how does your car wash capitalize on that? With a great referral program that's simple to implement.  In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why a referral program is a must for your car wash and how to implement one successfully.   For more questions or to take your car wash business to the next level, visit www.OptSpot.com and schedule a call today!
2022-08-3112 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#27 | The Fundraising Tool that Grows Your Car WashMost people think that you have to choose between raising money for a good cause or growing your business. But that's not true! With OptSpot's fundraising tool, you can do both!   In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how you can use fundraising to partner with local organizations to help them raise funds AND grow your car wash at the same time.   Schedule a call at OptSpot.com if you want to implement this tool into your car wash business.
2022-08-0922 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#26 | The ONE THING every business needs to do in order to keep growing during a recessionDown market, market correction, recession? Whatever we're calling it, it sucks... unless you're doing the right things to grow your business.  You might think only certain types of businesses grow stronger during a recession... and you're right... it's the type of businesses that are doing the RIGHT things to set themselves up for success.   In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the ONE THING your business MUST DO in order to GROW STRONGER DURING A RECESSION!  LISTEN NOW!
2022-07-2815 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#25 | How to Get 2000 Members Before Your Car Wash Business OpenCar washes can be very successful businesses but only if you have the right Go To Market strategy. In this episode, Levi and Josh discuss how to get 2000 pre-registered Wash Club members before you open your doors.   Dive even deeper into this strategy at the OptSpot Freedom Summit. Registration is now open to OptSpot Customers! Register at www.optspot.com/freedom-summit!
2022-07-1323 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#24 | Is this ONE WORD killing your car wash's membership sales?When it comes to your business, words matter. There's one word the car wash industry uses more than any other word, and it might be killing your membership sales. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why car washes might want to stop using this one word and replace it with something your customer will start paying attention to.
2022-06-2911 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#23 | The 1 thing I thought would ruin OptSpot (and why it matters for your business)When I (Josh) first met Levi and Jeremy at OptSpot, I knew they were running a successful business. BUT, there was one thing I thought they were doing that would ruin them down the road. Listen to find out what that was and why my perspective has changed.
2022-06-2207 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#22 | 5 QR Code Uses That Will Grow Your Car WashAs we head into uncertain economic waters, businesses need to find new and innovative ways to engage customers. The QR code has made a comeback in recent years, but not many people are using it in unique or creative ways. In this episode of the Cheers to Freedom Podcast, Levi and Josh discuss 5 ways a simple QR code can make your car wash money. To sign up for OptSpot or to watch a demo and speak to a rep, visit OptSpot.com today!
2022-06-1524 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#21 | Father's Day Promo Ideas for Your Car WashLevi and Josh recap the ICA Car Wash Show in Nashville, TN, including their dinner with Donald Miller. Plus we offer some great Father's Day promo ideas to increase your text club opt-ins and partner with the local community!
2022-05-1722 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#20 | How to Recession Proof Your Car Wash BusinessThese days it seems like the economy is always headed into uncertain waters that can have major impacts on your business.  Levi and Josh discuss practical ways you can make your car wash business "recession proof".
2022-05-0816 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#19 | The Secret Society of Success: Interview with former StoryBrand COO, Tim SchurrerTim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. Pre-Order Tim's book and check out his podcast, Build a Winning Team here: https://www.buildawinningteam.com
2022-04-1833 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#18 | Can your car wash avoid the "Great Resignation"?The current economy has emboldened the work force and put new demands on business owners all over the country. It's important you understand what the demands are, how you can leverage them to grow your business, and hire and retain quality employees that you can influence for the future.    In the episode of The Cheers to Freedom Podcast, Levi and Josh talk with Jason Wilkie from Magis Wash about what they do to train and equip Car Wash owners and managers to create a culture that helps their business and employees thrive.  For...
2022-04-1143 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#17 | Here's why your customers aren't interested in buying your servicesThere's a reason why people buy things. There's something specific they want. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the final section of the StoryBrand framework... Results.  Text CHEERS to 411365 and never miss an episode again!
2022-04-0421 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#16 | How to get your customers to take the action you want them to takePeople tend to take action only when they're told to take action. That's why your customers need you to give them a clear call to action in order to do business with you.   In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why your business may be leaving tons of money on the table if you do not have a clear call to action... and what you can do about it. Text CHEERS to 411365 to stay up to date with new episodes, more tips, and announcements!
2022-03-2821 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#15 | The Guide always has a plan to help the HeroWhen your customers choose to do business with you, they're taking a risk. A great company lessens that risk, and builds trust with their customer, when they give the customer a simple and clear plan to do business with them. This helps the customer understand you know exactly how to help them get what they want.  In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the 4th step in the StoryBrand, 7-part framework... The Guide has a Plan to help the Hero Win the Day.
2022-03-2125 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#14 | Why Playing The Guide Builds Customer TrustYour customers aren't looking for another hero in their story. They're looking for a guide that will help them win the day.   In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the third part of the StoryBrand, 7-Part Framework: How to play the GUIDE and not the HERO in your customer's story.   There are two ingredients to this part of the framework, and to miss one is to miss the whole thing.
2022-03-1427 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#13 | The secret ingredient to separate your business from your competitionIn the second part of the StoryBrand framework, you want to talk about solving your customer's problem... but your customer isn't looking for a solution to their external problem... they're looking for something more than that.    In this episode of Cheers to Freedom, Levi and Josh discuss how to communicate to your customers that make them want to buy from your business instead of your competition.
2022-03-0826 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#12 | Grow your brand by creating a sense of desire in your customerIn this episode, we're going to talk about how you can grow your brand by speaking directly to your customer and defining what they want. The first part of the StoryBrand 7-part framework.    Take a car wash as an example. Most people think that all a car wash does is clean cars - but that's not really true. A good car wash will define who their customer is and speak directly to them. In other words, successful businesses will create a sense of desire in their customer that makes them WANT to purchase their products.
2022-02-2826 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#11 | The #1 Way to Craft an Irresistible Brand StoryMost business owners don't know how to craft a story that sells. That's why they're struggling to build their brands and grow their businesses.  In this episode of the Cheers to Freedom Podcast, you'll learn the simple framework successful brand are using that you should use too if you want to see your business grow faster than ever before.
2022-02-2125 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#10 | The secrets to hiring and retaining great employees (Interview with John Sproul, Director of Training & Development at Camel Express Car Wash)During the great resignation, many businesses are struggling to not only hire great employees but also retain them. In this interview, John Sproul, Director of Training & Development at Camel Express Car Wash, discusses the SECRET SAUCE to their success of staffing their car wash locations with first-class employees, keeping those employees for years, and building a business and culture that values people and excellence.
2022-02-0740 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#9 | How To Create A Website That Will Make You Money - Using The StoryBrand FrameworkBusinesses are spending enormous amounts of money on websites, but they aren't seeing the results they expect to see. In this episode, Levi and Josh discuss building a website that engages your customers and makes them WANT to do business with you. Because Josh is one of the original StoryBrand Certified Guides, this episode takes a deeper dive into the framework and how to implement it on your website. For more information about OptSpot's website design and management, visit optspot.com/websites.
2022-01-2444 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#8 | How to develop people to move your business forwardPart of owning and operating a business is developing people. But how do you do it? And why is it so important? Justin Salisbury, CEO of Leadership Worth Following and COO of Breeze Thru Car Wash, joins Levi and Josh to discuss what LWF offers when it comes to developing owners and leaders in the Car Wash Industry, as well as best practices for developing your own team. To find out more about LWF, visit their website: https://leadershipworthfollowing.org/
2022-01-1727 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#7 | The TRUTH about the future of short codes and text marketingThere are a lot of rumors and myths floating around about the future of short codes and how this will affect text marketing campaigns. OptSpot COO, Jeremy Renken joins Levi and Josh to uncover the truth and what you need to know if you use text marketing.
2022-01-1022 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#6 | OptSpot's Top 10 List for 2022It's a new year and we want to share our top 10 list of things business owners can do to make 2022 the best year yet! OptSpot Chief Operating Officer, Jeremy Renken, joins Levi and Josh for the first Cheers to Freedom episode of 2022! Text CHEERS to 411365 to get this list sent to your phone.
2022-01-0324 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#5 | The five things that build the business and life you loveCheers to Freedom started with the idea that business owners don't have to feel trapped in their business. They can actually build the life and freedom they love. In this episode, Levi and Josh discuss the five things your business needs to do so you can build a business that gives you the freedom you deserve.
2021-12-2712 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#4 | Why you should be exchanging data with your customersThe interaction you have with your customers on-site should not be the only engagement you have with them. In this episode, Levi and Josh discuss why you should ENGAGE then EXCHANGE with your customers so you can build a relationship of trust.
2021-12-2021 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#3 | How a great reputation management strategy can turn angry customers into raving fansReputation management is often one of those subjects business owners don't like to talk about. It's a frustrating and sore topic. But it doesn't have to be. Your online reviews, even the negative ones, can be a great opportunity to turn customers into raving fans. Levi and Josh discuss why this is important and share practical tips to create a great reputation management strategy.
2021-12-1328 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#2 | The Secrets to Customer LoyaltyMost businesses, including car washes, are concerned about customer loyalty and keeping their customers from going to the competition. In this episode, Levi and Josh discuss the real secrets to building an irresistible brand your customers will love.
2021-12-0624 minThe Car Wash Growth Playbook Powered by OptSpot
The Car Wash Growth Playbook Powered by OptSpot#1 | Why Car Washes Are Losing A Ton of Money By Not Having a Great "Manage My Plan" StrategyMost car washes are losing a ton of money by not having a great "Manage My Plan" strategy for their website. In this episode, Levi and Josh discuss how car washes can keep members from canceling their plans with a simple process. OptSpot specializes in helping car washes crush their membership goals and grow revenue year after year. For more information visit optspot.com.
2021-11-2729 minCAR WASH Podcasts
CAR WASH PodcastsSeason 2, Episode 3: Text Marketing in the Carwash with OptSpotIn this episode of Carwashing, The Podcast, David Begin interviews Levi McClendon, CEO of Optspot. Optspot is a text marketing company focused on the carwash industry. Optspot helps carwash owners and managers increase the frequency of communications with their customers and talks about how Optspot can help owners build a loyal customer base.
2020-04-0849 min