Shows
Personal Injury Marketing MinuteWhat Law Firms are Getting Wrong with Allison Williams - PIMM121Allison Williams, founder of The Williams Law Group and author of Crushing Chaos joins the podcast today to discuss some of the major pitfalls lawyers face in their marketing strategies. Most importantly, we discussed the importance of institutionalizing marketing efforts and strategies for repurposing content.
Key takeaways from today’s episode include:
Figuring out your identity and how it relates to your target audience
Creating data driven marketing strategies
Developing consistency in your marketing plan
Visit Attorney Allison Williams online here https://lawfirmmentor.net/.
Or here: https://familylawyersnewjersey.com/about/allison-c-williams/.
Se...
2026-01-1222 min
Personal Injury Marketing MinuteMaking a Difference Locally - PIMM120 Podcast with Attorney Chris MunleyMost personal injury lawyers get into the profession to make a difference in the lives of those they serve. However, if you aren’t getting outside the office walls, you are missing out on a substantial opportunity to serve in your local community. Chris Munley of Munley Law in Pennsylvania joins us today to discuss how attorneys can take action to make a difference locally.
In this episode we discuss:
Having the right mindset when it comes to giving
Ways to give back through time, money, and making connections
Unforeseen benefits of giving back to the co...
2026-01-1243 min
Personal Injury Marketing MinuteHow To Make a National Practice - Steve Levin - PIMM119 PodcastAs many personal injury attorneys look to grow nationally, many consider building a national practice. However, fierce competition with established law firms in saturated markets makes this a nearly impossible task. However, it can be done with the right angle, vision, and leadership. In today’s episode, Steve Levin of Levin & Perconti joins us to share lessons learned in his development of a personal injury practice that nationally tries both nursing home abuse and birth injury cases.
Key takeaways:
The importance of niching down to compete in saturated markets
Knowing your core values and establishing your la...
2026-01-1253 min
Personal Injury Marketing MinuteRude Branding Strategies - Personal Injury Marketing Minute Podcast 118If your law firm’s marketing isn’t memorable, it isn’t effective. But how can you stand out from the crowd when you have dozens of other personal injury firms in your market? Lee Rudin of Rudin Law has built a firm based whose marketing centers around their catch phrase, “Get Rude.” He joins us today to discuss how personal injury firms can leverage their authentic selves to build a memorable brand.
In this episode we cover:
The importance of grabbing attention as a new law firm
How Lee developed the “Get Rude” brand and why it works f...
2025-12-2332 min
Personal Injury Marketing MinuteStopping Attorney Burnout Before it's Too Late - Attorney Rob Levine - PIMM117 PodcastAttorney burnout is wildly common in the legal community. In fact, roughly half of all attorneys – and 78% of legal professionals – experience burnout at some point. Burnout should not be ignored, and should be addressed early on to prevent a ripple effect into your career, family life, and overall well-being.
This episode features Rob Levine of Rob Levine Legal Solution and Rob Levine Law, who will delve into the topic of lawyer burnout, offering strategies for coping and prevention.
In this episode we discuss:
The reasons burnout is so prevalent for personal injury attorneys
Ways to q...
2025-10-2230 min
Personal Injury Marketing MinuteBreaking Through Rideshare Insurance Barriers - Katie Nealon - PIMM116Across the country, attorneys are seeing a surge in rideshare accident claims. Companies like Uber and Lyft may advertise their $1 million insurance policies, but these cases are rarely straightforward. Insurance carriers aren’t eager to pay out the full amount—and in many serious crashes, that million dollars may not come close to covering the total damages.
Fortunately, there are proven strategies attorneys can use to pursue additional compensation for their clients or their families. I recently attended the Atlas Lawyers Practice Management and Legal Marketing Seminar, where attorney Katie Nealon of Munley Law shared her insights on o...
2025-10-2121 min
Personal Injury Marketing MinuteX Marks the Statute - Treasure Law with USN LCDR JAG Jordan Foley - PIMM115Sometimes you just have to take a break from personal injury law and talk about treasure hunting. In this episode, we interview Lieutenant Commander and Navy JAG, Jordan Foley about maritime treasure law. Why? Because I didn’t know anything about it and wanted to hit “record” while I learned.
During this conversation, we take a “deep dive” into some of the misconceptions surrounding treasure law and some of the challenging legal arguments that come up during international treasure disputes.
Visit Jordan online here: https://www.usni.org/people/jordan-foley.
See all episodes or subscri...
2025-10-2024 min
Iconic AFEpisode 89: From Philosophy to SEO: Embracing the Power of the Pivot with Lindsey Busfield🎙️ Episode 89: From Philosophy to SEO: Embracing the Power of the Pivot with Lindsey Busfield 🌱💡 In this inspiring episode, Anisa sits down with Lindsey Busfield, Vice President and Partner at Optimize My Firm, to talk about the art of reinvention. From studying philosophy and teaching English to managing Amish farms and leading a legal SEO company, Lindsey’s journey is proof that every pivot has purpose.Together, they dive into: ✨ How to find opportunity in unexpected places 🌱 The power of saying “yes” when starting over 💪 Lessons learned from ego, humility, and growth 🔥 What it really takes to build a career (and life...
2025-10-1707 min
Personal Injury Marketing MinuteDon't Back Down - Lawrence LeBrocq - Personal Injury Marketing Minute #114 Podcast
When it comes to settlement strategy, some law firms (and clients) prefer to get as much as they can as quickly as they can – maybe leaving money on the table for the sake of time. Other law firms would rather hold out for larger figures, especially on the bigger cases.
GGL law is a litigation-focused PI firm that takes a unique approach. They set a value to every case that comes through the door…and they hold to it. From day one, they prepare to litigate and fight for the maximum value. This ensures that they...
2025-10-1329 min
Personal Injury Marketing MinutePay Yourself First - Ben Hockema - Personal Injury Marketing Minute 113 PodcastSo many entrepreneurs get stuck in the mindset that profit is what is leftover from business expenses. But this tends to leave business owners as the last ones getting paid – even though they are the ones accepting all of the risk and responsibility. However, there are long-term ramifications of this mindset. When lawyers are paying themselves last, they risk damaging their emotional health, home relationships, and general wellbeing. As personal financial stress piles up, they are less likely to serve their clients or business well, damaging the long term sustainability of their practices.
Ben Hockema joins today to...
2025-09-2927 min
Personal Injury Marketing MinuteBalancing Justice with Integrity - Personal Injury Marketing Minute Podcast 112In this episode of Personal Injury Marketing Minute, we explore the motivations and ethical considerations behind personal injury law – getting at the heart of why many lawyers enter this legal sector.
Ryan Perdue and Joel Simon, both former defense attorneys for oil companies, share their journey from defending corporations to representing injured contractors. Inspired by their firsthand experiences with the vulnerabilities faced by oil industry workers, they discuss:
Transitioning from defense work to plaintiff advocacy
Systemic changes needed for better worker protection
Battling potential conflict of interest issues when working opposite former employers
The challenges of pr...
2025-09-2936 min
Let's Talk Marketing w/NDUBEP 272 - Unlocking the Google AlgorithmNathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business. Guest Name: Lindsey Busfield Title: Vice President/Partner Company: Optimize My Firm Website: https://optimizemyfirm.com/ lindsey@optimizemyfirm.com
2025-08-2532 min
Catalytic LeadershipSustainable Agency Growth Without Burnout, Bottlenecks, or HustleSend a textYou’ve scaled your agency — but now you’re carrying too much, spinning too many plates, and wondering how to grow without grinding harder.In this episode, I’m joined by Lindsey Busfield, VP at Optimize My Firm and host of The Personal Injury Marketing Minute. Lindsey is a leading voice in legal SEO — but what makes this conversation essential for high-performing agency leaders isn’t SEO strategy... it’s how she built a sustainable agency growth model by stepping back from burnout, clarifying her strengths, and structuring a team around what ac...
2025-08-0530 min
The Law EntrepreneurThe SEO Playbook Every Law Firm Owner Needs with Lindsey BusfieldIf you’ve ever wondered why your law firm isn’t showing up on Google—or what to do about it—this episode is your playbook. Guest host Bridgit Norris sits down with Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, to unpack what it really takes to build lasting visibility through SEO and content marketing. Whether you're doing it yourself or paying someone else to handle it, you’ll learn how to make smarter decisions, avoid common traps, and start attracting more qualified leads without throwing money at paid ads. This isn't f...
2025-07-1138 min
From Startup to WunderbrandThe Real Reason Your Law Firm’s SEO Isn’t Working – With Lindsey BusfieldThis episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: lindsey@optimizemyfirm.com00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers
2025-06-2419 min
From Startup to Wunder BrandThe Real Reason Your Law Firm’s SEO Isn’t Working – With Lindsey BusfieldThis episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: lindsey@optimizemyfirm.com00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers09:05 – When SEO isn’t right for...
2025-06-2419 min
Leadership In Law PodcastS02E77 Winning SEO In a Saturated Market with Lindsey BusfieldLindsey Busfield, VP of Optimize My Firm, shares her journey from managing Amish chicken farms to becoming an SEO strategist for some of the nation's most powerful law firm websites. With refreshing candor, she explains why most traditional SEO tactics fail modern attorneys and reveals the strategies that work in 2023.For small and mid-sized firms competing against giants like Morgan & Morgan, Lindsey offers hope through strategic positioning. Rather than trying to outspend the competition, she advocates for community-based approaches that leverage your authentic connections and interests. "If you're a motorcycle rider, get involved in that community, make...
2025-06-2328 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Unlocking the Secrets of Google's Algorithm with Lindsey BusfieldSEO isn't dead; it just evolved. Google's algorithm has changed a lot in recent years, and if you're still thinking like it's 2012 (hello, keyword stuffing!), this episode is for you. I'm joined by Lindsey Busfield of Optimize My Firm to break down what's actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google's really prioritizing. In this episode of the podcast, we talk about: Why outdated SEO tactics can hurt you What the algorithm really wants now How AI impacts search results (and traffic) What bl...
2025-06-0325 min
BE THAT LAWYERLindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client FitIn this episode, Steve Fretzin and Lindsey Busfield discuss:The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagement Key Takeaways:SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different marketing strategies entirely.Social media rarely drives real case volume for law firms, unless it's used with intention, high-quality content, and dee...
2025-04-2428 min
Grow Your Law FirmBoost Your Law Firm's Visibility with These SEO Strategies With Lindsey BusfieldWelcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation's most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development...
2025-04-1825 min
Law Firm Growth PodcastBreaking Into SEO in 2025: Opportunities for Attorneys That Big Firms Can't Touch with Lindsey BusfieldBreaking Into SEO in 2025: Opportunities for Attorneys That Big Firms Can't Touch with Lindsey Busfield>> Contact Lindsay at lindsey@optimizemyfirm.com>> Subscribe to the Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how...
2025-04-0838 min
Groth Gets It!Guest Appearances - Attorney Jon Groth - Personal Injury Marketing Minute Hosted by Lindsey BusfieldGuest Appearances - Attorney Jon Groth - Personal Injury Marketing Minute Hosted by Lindsey Busfield
Link to the podcast.
https://open.spotify.com/episode/0qcOKZQUyWUYqQodmF6pgH?si=kQ_J8f38R2SG8ZvrcMvw-g
https://optimizemyfirm.com/pimm-81/
2024-11-2933 min
Groth Gets It!Guest Appearances - Attorney Jon Groth - Building Through Acquisition – Personal Injury Marketing Minute 81 - Hosted By Lindsey BusfieldGuest Appearances - Attorney Jon Groth -
Episode - Building Through Acquisition – Personal Injury Marketing Minute 81 - Hosted By Lindsey Busfield
Link to the episode: https://optimizemyfirm.com/pimm-81/
2024-11-0133 min
Traffic to LeadsLindsey Busfield: Navigating the SEO Landscape for Law FirmsAbout Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize on current SEO trends. With a focus on enhancing client portfolios and optimizing content management, backlinking, and reporting initiatives, she ensures law firms in competitive markets stand out on Google search results, ultimately driving increased business opportunities.In this episode, Ted and Lindsey...
2024-03-2621 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love220: Lindsey Busfield | Optimize Your Law Firm with SEO and Content MarketingOptimizing your website for search engines is crucial if you want to stand out from the pack for clients who search online for attorney services. But how do you do that?On today’s episode of Wealthy Woman Lawyer®, Lindsey Busfield, Vice President and Director of Operations for Optimize My Firm, joins Davina to share some practical strategies for improving how your firm appears in search results. Optimize My Firm specializes in SEO and content marketing for law firms.Listen as Lindsey highlights what search optimization consists of, how it...
2023-10-2635 min