Shows
Empowered Patient PodcastUsing AI to Connect Patients with the Right Medications with Michael Palladino OptimizeRx TRANSCRIPT Michael Palladino, VP of Sales and Clinical Solutions at OptimizeRx, is utilizing AI to educate patients and providers, promoting shared decision-making about which medications are most likely to yield the best health outcomes. The goal is to combat information overload by precisely targeting education to specific patients and delivering that information on the patient's preferred media delivery platform. Technology-driven nudges deliver timely information, reminders about upcoming appointments, and address medication adherence issues. Michael explains, "So OptimizeRx is a health technology company. We partner with the life sciences industry, and we help patients get on the right drug at...
2025-09-1700 minEmpowered Patient PodcastUsing AI to Connect Patients with the Right Medications with Michael Palladino OptimizeRx Michael Palladino, VP of Sales and Clinical Solutions at OptimizeRx, is utilizing AI to educate patients and providers, promoting shared decision-making about which medications are most likely to yield the best health outcomes. The goal is to combat information overload by precisely targeting education to specific patients and delivering that information on the patient's preferred media delivery platform. Technology-driven nudges deliver timely information, reminders about upcoming appointments, and address medication adherence issues. Michael explains, "So OptimizeRx is a health technology company. We partner with the life sciences industry, and we help patients get on the right drug at...
2025-09-1719 min
The MM+M PodcastAdvancing patient centricity through HCP and DTC marketing synchronization, a podcast sponsored by OptimizeRxIn a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key. Check us out at: mmm-online.com
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YouTube: @MMM-online
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2024-10-0927 min
Mercalis in MotionSimplifying eServices with Mercalis’s Curator SolutionToday, Landy and Eric welcome three members of the Mercalis Products Team to the studio. Bill Dupere, Stephanie Chesebro, and Nick Hill stopped by to discuss recent developments related to the Mercalis eServices and Curator capabilities. In November 2023, Mercalis announced an exclusive perpetual license to a portfolio of access and adherence technologies from OptimizeRx. Since then, the Products Team has been busy integrating and enhancing its catalog of market-leading patient support services offerings.
2024-08-2748 min
The MM+M PodcastPart Two: The future of HCP engagement: How next-best action strategies use artificial intelligence to elevate today’s omnichannel approaches, a podcast presented by OptimizeRxHCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are, and how life science brands can harness artificial intelligence and real-world data to increase the efficacy and efficiency of HCP engagement...
2023-06-2014 min
The MM+M PodcastPart One: Every message, everywhere, all at once: New survey insights on what physicians really want – and need – from life science brands, a podcast presented by OptimizeRxLife science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide variety of channels, yet still struggling with information gaps. Join OptimizeRx’s SVP of Marketing, Maria Cipicchio, for part one of our series on driving clinical engagement and patient acquisition, and take a deep dive into new insights on when, where, and how physicians want t...
2023-06-1516 min
Health Professional Radio - PodcastCuverd™ - New Prescription and Cash Savings Comparison AppDavid Harrell, Chairman and CEO of TranspareRX, the leading healthcare technology company bringing transparency to prescription drug pricing discusses Cuverd™ (pronounced 'covered') a new website and app that guides patients to get the lowest prescription cost possible.
#Cuverd
David Harrell is the Chairman and CEO of TranspareRx, the leading healthcare technology company bringing transparency to prescription drug pricing. Harrell is a recognized healthcare industry leader with more than 30 years of pharmaceutical and healthcare technology experience.
Prior to creating Cuverd, Harrell founded and led as CEO of OptimizeRx, the leading provider of clinical and pr...
2023-02-1910 min
The MM+M PodcastJPM 2023 Takeouts: OptimizeRx's Will FebboIn this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC. Follow us on twitter: @MMMnews www.mmm-online.com
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMn...
2023-01-1215 min
Outcomes RocketIO: The Omnichannel Roadmap: The Journey to Build Stronger Brand Communications and Customer Relationships with Angelo Campano, SVP of Market Engagement at OptimizeRxClinicians can get the right information when they need it through one single thing: Data. In this episode, Angelo Campano, SVP of Market Engagement at OptimizeRx, talks about omnichannel strategies to deliver the information available to clinicians when they most need it in their EHR systems. Angelo preaches the potential power of real-world data and why it’s essential to find the correct vehicles to deliver the messages that come from it.Tune in to learn more about integrated omnichannel strategies to improve care journeys!Click this link to the show notes, transcript, and...
2022-12-1421 min
The MM+M PodcastDesign thinking for healthcare’s greatest challenges: Innovate4Outcomes, presented by OptimizeRxThe COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principals of design thinking to craft enduring solutions. Learn more about the event, and what’s in store for the December 1 event.
Check us out at: mmm-onli...
2022-11-1413 min
CEO Blindspots® PodcastIn Crisis? Make Them Think! (Gus Halas, Chairman of Multiple Companies) - 14 minDiscover how Gus Halas took over multiple failing companies and successfully turned them around by “being God’s idiot” and making others think, why he is able to develop loyal high performance teams, and when he realized he had a leadership blind spot (14 minute episode).
CEO BLINDSPOTS PODCAST GUEST: Gus Halas. He is a business turnaround expert, who has been the head of 10 different companies and is currently Chairman of various organizations (including Kraus Hamdani Aerospace, AXON Pressure Products, and OptimizeRx Corp). He also sits on the Board of various companies, is a partner in a private equity...
2022-10-2114 min
Wall Street Wildlife Investing PodcastPodcast #66 - Healthtech with Richard ChuThis week we had the pleasure of connecting with healthtech expert investor Richard Chu (@richard_chu97). Richard shares his thoughts on the healthtech sector, his key investments in this area including GoodRx, Doximity, and OptimizeRx, and also how he saw the writing on the wall for Teladoc Health and exited early, avoiding the share price slump that has hurt our own returns this year!
You can read more about Richard at his substack (https://richardchu97.substack.com/), and through Luca Capital (https://www.lucacap.com/), parent company of Saga Partners where Richard is a lead research analyst.
2021-11-2342 min
The Curtis & Coulter PodcastAngelo Campano: The 'Tele' Movement & Evolution of Point-of-CareThis week’s guest is Angelo Campano, Senior Vice President and Principal of Agency Channels at OptimizeRx, a digital health company that provides healthcare communications solutions for life sciences. In this episode, Angelo talks about the expansion of Point-of-care and how the ‘tele’ movement can unlock new engagement opportunities for marketers. Find episode show notes by going to www.curtiscoulter.com/podcast
2021-08-1013 min
The Alldus Podcast - AI in ActionE237 Adam Almozlino, VP of Data and Products at OptimizeRxToday's guest is Adam Almozlino, VP of Data and Products at OptimizeRx. Founded in 2006, OptimizeRx provides unique physician and consumer platforms and strategies to help patients better afford and adhere to their treatment regimens, while offering pharmaceutical and healthcare companies more effective ways to deliver relevant information and services to healthcare providers and their patients right at the point of care.
Adam is responsible for driving the development and commercialization of all new data and analytics-based products at OptimizeRx. He has led multi-million dollar engagements with customers, through which the products ideated and developed are commercialized, developed t...
2021-07-2619 minCEO Blindspots® PodcastIn Crisis? Connect the Dots! (Will Febbo, CEO of OptimizeRx - NASDAQ: OPRX) - 13 minDiscover how Will Febbo (CEO of OptimizeRx, NASDAQ:OPRX) realized the importance of connecting the dots when hiring up, and why he claims it's a blessing to have both good and bad experiences with people. (13 minutes).
CEO BLINDSPOTS PODCAST GUEST: Will Febbo. He is the CEO of OptimizeRx (NASDAQ:OPRX)
Over the last 20 years, Will has led health service, technology and finance companies, connecting key participants in the healthcare industry. As CEO and Director of OptimizeRx, he has continued to drive innovation in healthcare, and over the last several years, he has led the transformation o...
2021-07-0913 min
Jak investovatJan Šumbera: Sázka nejen na biometan a akcie AVLR, ULTA, XBC, GNLN, IQV, WIZZ, HCAT, OPRXRozhovor s Janem Šumberou, analytikem z Odyssey 44 a také řečníkem České investiční konference 2021 o jeho investiční strategii a jak ji ovlivnilo dění kolem COVID-19, proč vsadil na biometan nebo zefektivnění procesů ve zdravotnictví, a co si myslí o akciích Avalara, Tencent Music Entertainment Group, Iqvia a dalších.AKCIE: ULTA, XBC, GNLN, SBUX, NOW, IQV, FND, FIVE, AVLR, WING, TME, WIZZ, AF, SRPT, JUMP, HCAT, OPRXBIO: Jan Šumbera pracuje jako analytik ve family office Odyssey 44, kde se specializuje na veřejně obchodované společnosti západní Evropy a USA. Dříve pracoval jako akc...
2021-06-221h 14
The MM+M PodcastA sponsored MM+M podcast with OptimizeRx, a podcast presented by OptimizeRxChris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz...
2021-04-2033 min
The MM+M PodcastA sponsored MM+M podcast with OptimizeRxChris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.
2021-04-2033 min
Healthcare Boss Academy PodcastMiriam Paramore: Elevating Healthcare through the Power of InformationOVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks with Miriam Paramore, President and Chief Strategy Officer of OptimizeRx, architect and leader of the US Healthcare Efficiency Index, and author of certain provisions in the Affordable Care Act. Miriam talks about her entrepreneurial journey and shares insight on networking and how to best meet customer needs. 3 KEY POINTS: Miriam identified a need in the market for regulation on healthcare, legislated the technology formats and standards for the exchange of data, and set up privacy and se...
2021-04-0847 min
A Few Things with Jim Barrood#34 Investor Chat: Lyneir Richardson + Serge Loncar - A Few Things - 47 MinWe discussed:1. How the entrepreneurial community is faring2. Investment outlook in the short and medium term3. Advice for entrepreneursLyneir is an entrepreneur working to empower urban entrepreneurs and strengthen economic conditions in ethnic and underserved areas across the US. He wears multiple hats, investing in commercial real estate, educating and advising urban entrepreneurs and MBA students, and structuring deals that increase resources for urban entrepreneurs.Lyneir is the ED of the Center for Urban Entrep. and Econ. Dev. and an Asst Prof of Prof Practice at RBS....
2021-03-0647 min
schunsuke suzuki ( classoncloud ) の世界の明日を担う大器養成チャンネル【 海外の優良企業は10年進んでいる 】日本では考えられない速度で浸透するビジネスの紹介https://blade.flyblade.com/
https://www.ehang.com/index.html
https://bumble.com/ja/
https://www.optimizerx.com/
いつもご覧いただきありがとうございます😌
YouTubeチャンネルのフォロー・高評価もよろしくおねがいします💁♂️
もう一つの社会人向チャンネルはこちら
https://bit.ly/2RvJxFz spotify/
anchorにも併せてpodcastを投稿しています（試しに始めました）
https://open.spotify.com/show/0QvJGvLVGquw4h9etRCDOO https://anchor.fm/s/4cb4f428/podcast/rss
学部では金融工学を専攻したのち、卒業後学習指導を開業、 17年間の指導(指導人数250名強、面談人数3000名強)を経て、
現在はAI・コンサル・投資など複数の別の仕事に携わっています。
このチャンネルでは指導経験や 並行してアップデートしたアカデミックな知識、
指導の履歴とデータを根拠にした話題を主に提供しています。
['19年度 Georgia Tech,Princeton,Penn各1名合格,
’17年度 東大理Ⅱ1名・藝大芸術学科1名・医科歯科歯後期1名合格 累計11名中9名国立合格(合格率82%)]
指導要領５科に加え、情報科学・デザイン・経済学等を提供。
リベラルアーツ志向の少人数指導をオンラインで提供していました。
customer.classoncloud@gmail.com
http://www.classoncloud.jp
2021-02-2417 min
Shot of Digital Health TherapyShot of #DigitalHealth Therapy - Rebecca LoveToday's guest brought so much energy to #TheShot of #DigitalHealth that it boosted Jim Joyce and I easily till next Wednesday. Today, we had the pleasure to talk "everything nurses" with the amazing Rebecca Love:👩⚕️ Some shocking stats on nurses (4M in US, 18M 🌎) but more importantly the shortage and 50% leave bedside after 1-2 years👩⚕️ Nurse hackathons and 18 months form idea to business👩⚕️ Why every nurse should look into becoming a #healthcoach (YourCoach.Health contribution)👩⚕️ Why nurses do great startup pitches (hint: they get about 20 seconds of doctors time to say the most important thing ab...
2021-02-0348 minCEO Blindspots® PodcastIn Crisis? Be God's Idiot! - Gus Halas, Chairman of various companies (14 min)Discover why Gus Halas (Chairman of various companies), succeeded in times of crisis by "being God's idiot", and which blindspot he discovered during his first business turnaround (14 minute episode).
CEO BLINDSPOTS PODCAST GUEST: Gus Halas. He is a business turnaround expert, who has been the head of 10 different companies and is currently Chairman of various companies (including Kraus Hamdani Aerospace, AXON Pressure Products, and OptimizeRx Corp). He is also sits on the Board of various companies, is a partner in a private equity group, and an outside advisor to JP Morgan’s high-yield and distressed debt group....
2021-01-0114 min
OptimizeRx - Learning Together: Navigating the COVID-19 PandemicInnovative Ideas to Transform New Medication Launches: A Case Study and Panel DiscussionLaunching a new medication in a complex disease state is fraught with complications that can impact medication adherence. New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. When patients are faced with a life-threatening disease, unexpected or misunderstood side effects from medication can trigger fear that the medication is having an adverse effect, or worsening their condition.
In this webinar, we’ll discuss innovative and best-in-practice approaches to new drug launches that explore the art, science, and psychology to trea...
2020-10-1440 min
This Week In VoiceThis Week In Voice - Special Healthcare Series (Episode 2 of 5)The second of five special healthcare episodes of This Week In Voice features a roundtable discussion on the intersection of voice tech, conversational AI, and the electronic health record. Ricky Sahu (CEO, 1up.Health), Pat Williams (CEO, iScribe Health), Miriam Paramore (President, OptimizeRX), Rushi Ganmukhi (CEO, Bola.ai), and Scott Stephenson (CEO, Deepgram) round out a powerhouse panel. Get full access to This Week In Voice VIP at thisweekinvoice.substack.com/subscribe
2020-07-0952 minOptimizeRx - Learning Together: Navigating the COVID-19 PandemicLearning Together - Tracing, Tracking and Testing: Challenges, Benefits and TransformationAs we re-open the country, what is the role of tracing, tracking and testing as we manage COVID-19? How do we weigh safety vs. risk, and public health vs. economic impact? We're bringing together three leading experts in tracing, tracking, and testing to tell us how tech is transforming these methodologies to ramp up the ability to open safely. We'll also discuss:
The importance of tracing, tracking and testing in a pandemic
What we’re learning from other nations
The challenges we’re facing
What early learnings we can draw from this pandemic that could help...
2020-05-301h 00OptimizeRx - Learning Together: Navigating the COVID-19 PandemicLearning Together: Digital Engagement and NPP for Pharma During the COVID-19 PandemicWith healthcare on the front lines of the COVID-19 pandemic, the ways in which we communicate have been drastically altered, and finding new ways to connect with patients and providers has become paramount. In the face of this new communication landscape, companies are looking to do more with less, embracing flexibility and the power of digital tools to keep vital health and treatment information flowing. In this session, we will explore how different life science companies are navigating these changes, how digital plans can help (and how they can't), and provide thoughtful conversation on the ways in which healthcare...
2020-05-1459 minOptimizeRx - Learning Together: Navigating the COVID-19 PandemicLearning Together: The Rapid Adoption of Telehealth During COVID-19. Will it Stick?In the face of social distancing to prevent further spread of coronavirus, telemedicine has emerged as the best, and most viable method to ensure patients have access to medical consults and care. And while this is by no means new technology, it is experiencing unprecedented demand and ease of regulations to help support our healthcare system during this crisis. But will these temporary changes pave the way to a more permanent place at the table for telemedicine? And will broader telehealth initiatives persist after the pandemic subsides?
In this episode, we discuss the intricacies and opportunities of...
2020-04-2259 minOptimizeRx - Learning Together: Navigating the COVID-19 PandemicLearning Together: The Transformational Nature of COVID-19 on the Healthcare IndustryCOVID-19 has become a disruptive force to the world as we know it. Beyond being disruptive, COVID-19 is proving to have a transformational impact on many industries—starting with healthcare.
From unprecedented real-time scientific collaboration across the globe to relaxed regulations, new supply chain, and PPE sourcing opportunities, to a deeper reliance on digital communication than ever before, COVID-19 is transforming the way healthcare works. In this engaging discussion, we’ll address how this disruption is providing opportunities for new technologies, startups, and innovation to thrive, diving into some of the ways healthcare is adjusting and transforming at e...
2020-04-101h 01OptimizeRx - Learning Together: Navigating the COVID-19 PandemicLearning Together: Frontline HCP Communication During COVID-19We continue tackling the challenges and potential solutions for frontline healthcare providers (HCPs) facing the COVID-19 pandemic. In this episode we'll discuss how healthcare leaders are maximizing the power of digital tools to provide better care for more patients. This unique panel provides a valuable opportunity to hear first hand from industry leaders about how they, and their companies, are leading and innovating amid this pandemic.
Guests:
Rusty Frantz, President and CEO, NextGen Healthcare
Phil Febbo MD, Chief Medical Officer and Sr. Vice President, Illumina
Will Febbo, CEO, OptimizeRx
Modera...
2020-03-2655 min
How I Transformed ThisMiriam Paramore: Responding to COVID-19 with Pre-Existing TechnologyIn this episode, Miriam Paramore, President of OptimizeRx, joins Virsys12 CEO and founder Tammy Hawes to share what her company is doing to keep people informed during the COVID-19 pandemic. Miriam explains how the technology OptimizeRx already had in place is being adapted to help both patients and providers stay up to date on CDC-sourced announcements and guidelines. Miriam points out how this crisis is showing people why digital communication is so important in the healthcare industry. To sign up to receive coronavirus updates from OptimizeRx, text VIRUS to 55150.
2020-03-2428 minOptimizeRx - Learning Together: Navigating the COVID-19 PandemicLearning Together: Navigating the COVID-19 PandemicA practical conversation with some of nursing’s brightest minds and leading organizations, answering the question: How can healthcare organizations navigate the particular challenges of the current COVID-19 pandemic?
This podcast is designed to share the knowledge, insight, and expertise of these leading nurse executives as they navigate the COVID-19 pandemic. Connected by their nursing backgrounds and representing three different healthcare verticals (hospitals, healthcare technology, and medical devices), this unique panel provides a valuable opportunity for participants to learn and engage.
Guests:
Kelly Robke MBA, MS, RN, Vice President of Clinical Thought Leadership at BD...
2020-03-191h 02OptimizeRx - Learning Together: Navigating the COVID-19 PandemicCDC-Coronavirus Alerts at the Point of Care: The Power of EHR Platform CommunicationIt’s been 100 years since we’ve had a potential outbreak of this level, but we now have technology that we didn’t back then. In this introductory episode, we discuss how OptimizeRx is leveraging the power and reach of its EHR network by activating CDC Coronavirus alerts to communicate vital information to front-line staff as they monitor the evolution and containment of COVID-19. These new alerts can help providers at hospitals and healthcare systems stay connected to the latest information within their workflow. The latest CDC updates provide timely, critical information to help HCPs better monitor the spread of the...
2020-03-0927 min
eGPlearning PodblastArtificial Intelligence (AI) in Primary CareContact us and share your opinioneGPLearning Podblast: Artificial Intelligence - Shownotes This is a themed episode where we talk about Artificial Intelligence (AI) in primary care - the applications, risks and benefits to patients and clinicians.eGPlearning Podblast is a health tech talk by two Nottingham based GPs covering recent topics, useful clinical apps, and interviews with primary care health tech innovators.Hosted by Dr Hussain Gandhi (@drGandalf52) and Dr Andrew Foster (@drawfoster). Disclaimer - We are not experts, but we are interested GPs, we ar...
2018-07-1737 min
OTCQB PodcastOptimizeRx Corp.How can we make prescriptions more affordable? That's the question that drives OptimizeRx Corp. (OTCQB: OPRX), a health technology software company that is revolutionizing the point of care experience. Listen in to learn more as we chat with William Febbo the company's CEO.
2017-10-1005 min
Bitcoins and Gravy!Bitcoins & Gravy EP #97: Distributed Health 2017On today's show I head over to the second annual Distributed Health conference held at the Schermerhorn Symphony Center right here in beautiful Nashville Tennessee. We had speakers and attendees joining us from all over the world who shared with us information about their projects and insights about what the future holds for Blockchain tech in Healthcare. Great talks from brilliant minds, great panels and a wonderful mix of attendees from all over the world. Needless to say I had a blast! Thanks to all of the great folks who took time to interview for...
2017-10-0500 min
Bitcoins & GravyEP #97 Distributed: Health 2017On today’s show I head over to the second annual Distributed Health conference held right here in beautiful Nashville Tennessee at the Schermerhorn Symphony Hall. We had speakers and attendees joining us from all over the world who shared with us information about their projects and insights about the future here at the dawn of the age of cryptocurrencies, blockchain tech and distributed ledger technology.
Thanks to all of the great folks who took time to interview for this episode. Your insights are much appreciated!
CREDITS & VALUABLE LINKS:
Distributed: Health 2017
Interviews by host, John Barrett
Day 1:
* Steve, Queschow, Molly – BTC...
2017-10-051h 48