Shows
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE23: 6 Marketing Case Studies from Nonprofit & Small BizIn E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes.
Manasi covered the following businesses:
Kalinga Center for Rainforest Ecology (KCRE)
Optionables Fintech LLP
Exchange for Media
Monica covered the following nonprofits:
Akshay Patra
Child Relief and You (CRY India)
The Association of People with Disability (APD)
We thank all of you for your feedback and responses, some on WhatsApp, some on our social media accounts and some on our email. Most questions we are receiving are from small business and nonprofits on what...2021-04-141h 02
Resourceful Designer: Strategies for running a graphic design business3 Things To Do Today For A More Productive TomorrowBeing diligent today will make you more productive tomorrow. Last week I talked about dividing your to-do list into three sections, non-negotiables, procratinatables and optionables, and how doing so will help you organize your day. I also discussed listening to your body's clock to determine the best time of day to tackle certain projects and tasks. Today's post is all about setting up for a more productive tomorrow. And to do that, you need to start today. For as long as I can remember, my nightly routine before bed has included looking and preparing for...2020-10-1226 min
Resourceful Designer: Strategies for running a graphic design businessWriting The Perfect To-Do ListThe Perfect To-Do List + Time Management = Success. If you search through the Apple or Google app directories, you will find dozens, if not hundreds, of options for creating so-called perfect to-do lists. I like Anylist for grocery lists and shopping lists or keep track of the unending chores and tasks I need to do around the house. For work-related lists, my go-to is Evernote (get a free month with this link). I have Evernote fine-tuned with different notebooks for every part of my work life. But it doesn’t matter if you use a digital too...2020-10-0523 min
OptionablesReliance Jio Success StoryBeginning When the world is closed, companies reporting losses, people struggling to make ends meet, Reliance Jio has made deals worth billions. It has reduced its debt to zero in less than a 3-month period.2020-07-0602 minOptionablesJourney of WiproWipro as a company has grown tremendously and has its wings reaching out to different sectors. It has reported its share of success and failures. Its one of the best IT companies in India and brought in a lot of job opportunities to people. It still continues to provide its services and employment opportunities throughout the world. To sum up the success, if one had invested in WIPRO shares in 1980 for 10,000 INR, it would have become 380 crores INR in 2020. Isn’t that wonderful?2020-07-0404 minOptionablesAnushka Sharma's Entrepreneurial JourneyWe all know Anushka Sharma as an actress and a model, but did you know she is also a successful entrepreneur? Of not just one company, but two companies. At a young age of 25, she ventured into starting a production company of her own. Many people told her that it was a foolish decision, as she had just established herself in films.2020-06-1002 minOptionablesStory of Rakesh JhujunwalaStory of Rakesh Jhujunwala2020-05-3004 minOptionablesHow Technology has changed the Financial SectorHow technology has changed the financial sector2020-05-1504 minOptionablesThe Story of Vijay Mallya- The Good, Bad and Ugly Is Vijay Mallya the villain that we portray him to be? Here are some facts about this businessman that will make you see him differently. Vijay’s father, Vittal Mallya's demise was sudden and the entire business empire fell on the shoulders of Vijay Mallya who was 28 years old at that time.He turned the UB group into a global brand and owns 55% of the Indian beer market. He targeted Shaw Wallace which was a better and bigger company that owned the Royal Challenge whiskey. In 1991 the liquor laws were relaxed, paving way for Ma...2020-05-0405 minOptionablesWin Win deal for Jio and FacebookOn 22 April, Facebook bought 9.9% shares in Reliance Jio for 43,574 crores. For Jio, Morgan Stanley was the financial advisor, AZB partners and ‘Davis Polk and Wardwell’ were the counsel of advisors.Law firm Shardul Amarchand Mangaldas and PwC advised Facebook and Bank of America acted as an exclusive financial advisor. This move by Facebook has given it a strong foothold in the leading telecommunication industry in India.Reliance Jio has benefitted from this deal as their debt is significantly cut down. This deal has increased the market value of Jio to 65.95 bill...2020-04-2702 minOptionablesImpact of Coronavirus on Pharma SectorIndia follows a model wherein raw ingredients are imported from China and the finished drugs are sold globally. Due to the spread of the coronavirus, and the decrease in imports from China, the exports of pharma in India are affected.2020-04-1903 minOptionablesHistory Of ValuationFind out how perspectives of valuations have changed over time2020-04-1404 minOptionablesHistory of Indian EconomyFindout the History of Indian Economy2020-04-1402 minOptionablesImpact of Coronavirus on Hospitality SectorIMPACT OF CORONAVIRUS ON HOSPITALITY AND TOURISM INDUSTRY
Coronavirus is spreading throughout the world at an alarming rate. According to a study 3.8 crore people are jobless. Which is 70% of the workforce of the tourism and hospitality sector.
The Federal Association in Indian Tourism and Hospitality (FAITH), has urged the employees to support the workers by creating a support fund for twelve months to provide necessities and salaries of the workers.
It is believed that out of 70% around 5.5 crore people would be unemployed. The total loss faced by the hospitality and tourism industry is estimated to be 5 lakh crores. The hotel...2020-04-1203 minOptionablesImpact of Corona on Airline IndustryCoronavirus has impacted the aviation industry the most as it has crippled the travel of people around the globe. Flights had been flying empty and there has been a surge in cancellation.
The aviation industry has been crippled completely as travel restrictions have been imposed and the Indian aviation industry saw a crash of 40% on certain routes. As per CAPA, private domestic carriers are expected to face a loss of 4500 crores in one quarter.
The national carrier Air India is expected to have a loss of 3700 crores during this quarter. Air India is the worst-hit air carrier and the proceedings...2020-04-1103 minOptionablesImpact of Corona on Automobile IndustryCoronavirus is taking down industries one by one. The automobile industry was already struggling and its had a major setback due to the spread of coronavirus. China imports 27% of automobile parts and it has suspended shipping of the parts due to the outbreak of the coronavirus from 28th February until further notice.
In 2019, the sales of automobiles dropped by 13.5% and in 2020 the growth rate was at 8.3%. Production of BS 4 vehicles has stopped. Since customer drop-in has reduced drastically due to the lockdown, many dealers can’t sell the existing BS 4 vehicles before 1st April 2020. Auto companies are asking the supreme co...2020-04-1104 minOptionablesImpact of Corona Virus on the Global EconomyThe deadly new coronavirus has taken over the world claiming over 2700 lives and 80,000 plus confirmed cases globally. The virus has been spotted in almost 25 countries and has sent the markets around the world in alarm. As per the WTO reports, China is the leading country in exports and the second-biggest importer of merchandise. Any disruption in the economy of China is likely to affect globally. India being the largest trade partner of China is at a huge risk. Looking at the previous epidemic outbreaks, global markets have always shown an upward trend within the first 6 months. For instances during the...2020-03-1802 minOptionablesAftermath of Trump visitTHE AFTERMATH OF NAMASTE TRUMP.
Trump’s maiden visit to India had a lot of pomp and show, but the real deals that it achieved
were strategic. This visit happened at a crucial movement where both the leaders needed a
strong boost forward. Modi being criticized for his revocation of section 370 and the ongoing
CAA protests, and trump facing the pressure of the elections, needed a good publicity. The
most awaited deal between the 2 countries was the trade deals. Trump is publicly known to
have called India the tariff king, and is known to have terminated the GSP generalized system
of...2020-03-1802 minOptionablesThe Reason Behind Oil Price CrashWhat caused the second biggest oil crash in the history?
On Monday, 9th of march, crude oil prices saw the second biggest crash in the history post the 1991 war
between US and Iraq. Prices of oil on Monday fell as much as 30% to hit a low of nearly 30$ per barrel.
The main reason for the was the price war launched by OPEC countries on Russia. But how did it all
start?
In 2015-16 the crude oil prices dropped from over 120$ to less than 30$ per barrel in a short span after
The US discovered the shale gas. This was the time...2020-03-1802 minOptionablesYES BANK Crisis ExplainedYES bank is in a bad position due to its non-performing assets, poor governance and its inability to pay off the dues. Rana Kapoor built YES bank from scratch to its success of 3.4 lakh crore in a decade.
Rana Kapoor is known for his risk taking ability which paid off for YES bank for a while when it had an all-time high of 404. Having all the contacts in the world, Rana wanted to be different, he leant the art of making deals with the companies who found it difficult to get finance from existing lenders. This turned out to be...2020-03-1803 minOptionablesImpact of Air Pollution on Indian EconomyIn this audio, we will see how air pollution impacts Indian economy2020-03-1801 minOptionablesIndia's Expenditure on Trump's VisitThe Centre is planning to splurge over ₹100 crores to host the US President Donald Trump in his first visit to India on February 24.
In his two-day tour starting on February 24, Trump will spend around three hours in Ahmedabad for which Ahmedabad authorities will spend ₹80 to ₹85 crores to beautify the city, Reuters reported.
Expenditure
The total expenditure on Trump’s visit to Gujarat is equivalent to about 1.5 percent of the annual budget of Gujarat. More than 12000 police officers are to be deployed around the world’s largest cricket stadium - Motera, which has the capacity to host around one lakh people.2020-03-0801 minOptionablesWhat is AGR: Sad Tail of the telecom Industry14 February 2020 was not that dreamy to the telecom industry as they faced a sudden doomsday due to the supreme court session which escalated the payment of AGR dues. Airtel sent a letter to the DoT and promised to clear off the total debt of 21,682 crores by march 17 2020. And paid a sum of 10,000 crores on Saturday, Vodafone Idea has a total debt of 19,823 crores of which 2500 crores have been cleared, and reliance telecommunication owes a total of 16,456 crores.
All this due clearance to the telecom industry has cost heavily on the stocks of the companies.
What is AGR that has made...2020-02-2902 minOptionablesIntroductionIntroduction to Optionables Podcasts2020-01-0100 min