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PPC Town Hall
PPC Town HallLessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117Watch the video version here: https://youtu.be/97H74PpxrIEFrederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency life.Aaron has spent nearly 20 years in paid search, from helping DuPont launch its early marketing programs to running a 115-person team at Tinuiti. He shares lessons from his career, including why “best practices” can kill originality, how to train new PPC talent in an AI-driven world, and how agencies can balance clients, vendors, and innovation.Key discussion points:- Aaron's journey from...
2025-08-2645 minPerformance Delivered
Performance DeliveredGrowing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 1)Show Notes:In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today’s discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like Wo...
2024-10-2433 minppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone | New Perspectives and Insights for Digital Marketers#28 ppc.zone October 2024: Solange Abraham “Turning Your Google Ads Leads Into Sales”Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B companies.    You can find her on LinkedIn: https://ie.linkedin.com/in/solange-abraham    For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is e...
2024-10-1711 minppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone | New Perspectives and Insights for Digital Marketers#27 ppc.zone October 2024: Brooke Abbott “Your New Secret Weapons, Audiences & Creative”Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a strong foundation in hospitality and travel marketing, Brooke excels in shaping business strategies and crafting integrated marketing solutions. Her expertise extends beyond technical skills to include building strong relationships, advancing thought leadership, and leading high-performing teams.    You can find her on LinkedIn: https://www.linkedin.com/in/brooke-a-abbott    For more from the October 2024 event, visit https://ppc...
2024-10-1708 minppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone | New Perspectives and Insights for Digital Marketers#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marketing strategy that seamlessly integrates organic & paid search, driving significant business growth.   You can find her on LinkedIn: https://www.linkedin.com/in/sonia-beroud    For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024  
2024-10-1710 minMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersGrow Your Brand and Beat Competition With Paid Media AutomationOn this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key Takeaways:(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.(06:53) Why automation is crucial for small businesses with limited time and resources.(11:30) Simple, cost-effective ways for s...
2024-09-1242 minppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone | New Perspectives and Insights for Digital Marketers#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns. Sophie has spoken at numerous conferences and industry events including Friends of Search and the International Search Summit. She is also a Platinum Google Ads Product Expert, a regular contributor to Search Engine Land and a Girls in Marketing mentor. You can find her on LinkedIn: https://www.linkedin.com/in/sophielogan  F...
2024-09-1008 minppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone | New Perspectives and Insights for Digital Marketers#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also works on some freelance projects on the side because when you do something that you love, only 8 hours a day won't be enough. Alfred blogs at https://www.pitcocy.com  You can find him on LinkedIn: https://www.linkedin.com/in/alfred-simon-4b7121137  For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024  Vis...
2024-09-1009 minppc.zone | New Perspectives and Insights for Digital Marketers
ppc.zone | New Perspectives and Insights for Digital Marketers#23 ppc.zone September 2024: Hannah Zora Strong “How to use Google Ads to build your local business”Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns. You can find her on LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc  For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024  Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry ppc.zone is...
2024-09-1011 minMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersWhat You Need To Know About Paid Media's Constant InnovationDots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.Key Takeaways:(01:46) Navah’s career journey from wanting to be a high school teacher to becoming a marketing expert.(02:28) The value of hands-on experience and the impact of starting a nonprofit....
2024-08-1540 minInside Google Ads with Jyll Saskin Gales
Inside Google Ads with Jyll Saskin GalesCan you advertise on Amazon without selling on Amazon? ft. Navah HopkinsNot surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her...
2024-08-0820 minMarketing O\'Clock - Digital Marketing News
Marketing O'Clock - Digital Marketing NewsC is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All.This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Or, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source...
2024-07-2659 minPPC Town Hall
PPC Town HallBONUS: 7 PPC Automations That Save You From BurnoutWatch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million. In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout. Timestamps: 0:00 - Introduction 0:59 - Guest Introduction: Matthieu 4:20 - Shopping campaign automations 23:44 - DSA campaign automations 29:48 - Seasonality-based automations 36:26 - Automated bidding automations 43:39 - Keyword automations 48:48 - Performance Max automations 52:45 - RSA automations 57:00 - Reporting 1:01:33 - Connect with Matthieu Follow Matthieu on...
2024-07-011h 03Digital Marketing Stories
Digital Marketing StoriesFrom Google to Optmyzr Navigating the Complex World of Ad TechIn this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future. Join us as we delve into Fred's fascinating journey and insights.Topics discussed include- The importance of continuous experimentation in Google Ads.- Transitioning from in-person conferences to online PPC town halls.- The potential of AI to preserve industry knowledge for future generations.- Challenges and frustrations with machine learning...
2024-06-0553 minFounderVideo Podcast
FounderVideo PodcastFV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys, OptmyzrIn this conversation, Will interviewsFrederick Vallaeys, CEO ofOptmyzrand one of the first 500 employees at Google. They discuss Fred's experience at Google, the evolution of PPC, and the impact of AI on search. They also explore the future of search engines and the role of social media in providing high-quality and trustworthy information. In this conversation, Fred Vallaeys discusses the importance of decentralization and customization in advertising. He highlights the use of chat GPT to build customized language models for each client, allowing marketers to tailor their messaging and strategies. Fred also introduces Optimizer, a tool that helps advertisers save...
2024-05-091h 02Marketing on fire
Marketing on fire#28 - Tool-Empfehlung - Optmyzr für SEA - Damla Dursun | Marketing on fireTipps aus der Praxis, kompakt & schnell ▶️ Link zum Test von Optmyzr 🚨 Mehr Online Marketing Know-how: Über 30 kostenlose E-Books & Case Studies Robin bei LinkedIn Damla bei LinkedIn morefire – die Agentur: https://www.more-fire.com/ 👉 Sammlung mit allen 24 Tipps: get.more-fire.com/24-tipps (Wir schicken Dir die gesammelten Tipps Anfang Januar zu) 🚨 Nicht vergessen, den Podcast zu abonnieren. Und mit ⭐⭐⭐⭐⭐ bei Spotify oder Apple bewerten 😉 1.000 Dank!
2023-12-2802 minPPC Town Hall
PPC Town HallAI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85Watch the video version: https://youtu.be/wD1J6A6Sctw When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game. With a lot of unce...
2023-12-2153 minGoing Forward
Going ForwardGoing Forward Episode 92 | Scale Your Business With Proper Processes, With Chris Ronzio of TrainualWelcome to the Going Forward Podcast! In this episode, join us for an insightful conversation with Chris Ronzio, the visionary founder of Trainual. Dive into the world of streamlined business processes and discover the transformative impact Trainual has on organizational clarity and efficiency. Chris shares valuable insights into how Trainual empowers companies to achieve unparalleled clarity in their operations, fostering a workplace culture that thrives on productivity. Explore the innovative features of Trainual, designed to revolutionize the way you manage and organize your team's processes. As a special treat...
2023-12-1148 minPPC Town Hall
PPC Town Hall[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8 In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limitations with value-based bidding - Where they've seen value-based bidding not work - Requirements for using value-based bidding - When is value-based bidding appropriate - How to track success with value-based bidding Chapters: 0:00 Intro 2:08 About...
2023-11-0135 minPPC Town Hall
PPC Town HallGenerative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads. Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, ther...
2023-10-2534 minPPC Town Hall
PPC Town HallHow to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business. The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from...
2023-10-1132 minPPC Town Hall
PPC Town HallHow to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened. So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts? To learn more, I spoke to Nils Rooijmans, one of the premier names in th...
2023-09-2749 minPPC Town Hall
PPC Town HallMeta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges. So how does it change things? What about campaign tracking? And how should you adapt? To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall. Andrew spoke about the impact of the iOS 17 update and how ad tracking...
2023-09-1343 minSharkPreneur
SharkPreneur968: Crush Your PPC Results with Optmyzr with Fred VallaeysCrush Your PPC Results with OptmyzrFred Vallaeys, Optmyzr – The Sharkpreneur podcast with Seth Greene Episode 968 Fred VallaeysFred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industr...
2023-09-1124 minSharkPreneur
SharkPreneurCrush Your PPC Results with OptmyzrCrush Your PPC Results with OptmyzrFred Vallaeys, Optmyzr – The Sharkpreneur podcast with Seth Greene Episode 968 Fred VallaeysFred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industr...
2023-09-1125 minPPC Town Hall
PPC Town HallHow to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year. So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us? In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Ne...
2023-08-3039 minPPC Town Hall
PPC Town HallHow to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service. You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns? In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to...
2023-08-1653 minGoing Forward
Going ForwardGoing Forward Episode 83 | Realize Your Legal Marketing Potential with Michael Mogill of CrispWelcome to the first episode of Going Forward, with Eric Elliott. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Mr. Elliott is...
2023-07-051h 09Predictable B2B Success
Predictable B2B SuccessHow to balance AI optimization for PPC with customer insights to drive growthIn this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaigns' performance. Vallaeys also shares insights from his two books on automation and gaining a competitive advantage. Frederick Vallaeys is a seasoned entrepreneur and leading PPC search and marketing...
2023-06-1342 minSearch Marketing Academy
Search Marketing AcademyJon Payne: Refining the Conversion-to-Sale ExperienceJon Payne is the director of Noisy Little Money, a digital marketing agency in Bristol, UK that drives genuine business growth through search, social and inbound marketing. Jon walks me through why NLM chose to focus on SEO and HubSpot marketing as their core offerings, the compounding costs of ignoring your post-conversion experience, and how to plug those gaps. We also talked about our shared disdain of spammy sales emails and his close encounter with the Italian police. www.optmyzr.com www.noisylittlemonkey.com
2023-06-1329 minPPC Town Hall
PPC Town HallHow to Create High-Converting Landing Pages for Ad Campaigns | A Fireside Chat With Rishabh Bhandari If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video. In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta. Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns. Chapters: 0:00 Intro 0:20 Rishabh's intro 2:00 Essential elements of every landing page 8:20 Landing page tips for B2C marketers 10:05 Testing your landing pages 14:00 Tips to make mobile-optimized landing pages 15:30 Using generative AI to create landing pages 18:30 Connect with Rishabh Connect with...
2023-05-3119 minPPC Town Hall
PPC Town HallGML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]Watch the video podcast here: https://youtu.be/Jahb9IvMX9c In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ ► Get em...
2023-05-2945 minPPC Town Hall
PPC Town HallHow the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8 From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023. This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses. In this episode, we’re going to: - Look back at all the GML 2023 updates  - H...
2023-05-2556 minSearch Marketing Academy
Search Marketing AcademyJeromy Sonne: How to conquer the audio ads spaceJeromy Sonne is the co-founder and CEO of Decibel, the platform advertisers use to publish audio ads on Spotify, podcasts, and digital radio in under five minutes. Jeromy talks about how audio ads offer the same creative and financial advantages that attracted search marketers to PPC, and why he thinks this is the next big thing in digital advertising. We also dove into his career as a growth operator, founder, and media buyer. www.optmyzr.com www.decibelads.com
2023-05-2328 minPPC Town Hall
PPC Town HallGoogle Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching. But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it. In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more. Tune in...
2023-05-101h 03PPC Town Hall
PPC Town HallThe State of PPC Agencies in 2023: A Fireside Chat With Kirk Williams and Gil Gildner Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Gil on Twitter: https://twitter.com/gilgildner Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ Check out Gil's book: https://www.amazon.com/Building-Successful-Micro-Agency-Profitable-Sustainable/dp/1733794840 ► Get em...
2023-04-2809 minPPC Town Hall
PPC Town HallPowerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14 We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (you can watch it here) One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later to discuss more on that. In this episode of PPC Town Hall, you’ll watch Nicholas and myself discuss the applications of ChatGPT beyond PPC and into SEO, content creation, an...
2023-04-2645 minSearch Marketing Academy
Search Marketing AcademyMark Williams-Cook: Why our agency is stepping away from PPCMark Williams-Cook is a co-founder and the director of Candour, a search marketing agency in Norwich, UK. Mark walks Ashwin through Candour’s decision not to take on any new Google Ads clients, how they’re diversifying their interests in organic search, and all the cool things they’re building like Also Asked. www.optmyzr.com www.alsoasked.com
2023-04-2529 minSearch Marketing Academy
Search Marketing AcademyCrystal Carter: Adapting to the new age SERP experienceCrystal Carter the Head of SEO Communications at Wix. Crystal joins Ashwin to discuss the way Google's search engine results page (SERP) is becoming richer and more dynamic, and what organic and paid marketers need to do to keep up. We also talked about the Wix SEO Learning Hub, Crystal's positive impact on the digital marketing community, and her success as a public speaker. www.optmyzr.com www.crystalcarterseo.com
2023-04-0320 minPPC Town Hall
PPC Town HallHow to stand out as a marketer in this age of A.I. and privacy? | PPC Town Hall 72Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing. We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain future of TikTok due to privacy concerns, and much more. From feeling excited to confused to suffering from FOMO, you may experience a wide range of...
2023-03-291h 08Be Real Show
Be Real Show#424 - Fred Vallaeys gets REAL about how Optmyzr saves clients Millions in Pay Per Click AdvertisingFrederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.    https://www.optmyzr.com/  Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr's deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert's Toolkit, empowering PPC pros to eli...
2023-03-2135 minSearch Marketing Academy
Search Marketing AcademyJamar Ramos: Building & running a digital team with heartIf you’ve ever wanted to know what it takes to run both the creative and client sides of a marketing agency, Jamar is one of the few CMO/COO hybrids out there with enough experience to speak on it all. Jamar Ramos is a versatile, experienced digital marketer who was most recently the COO of Crunchy Links. He joins Ashwin to walk through his career in which he evolved from out-and-out copywriter to adding strategy, client success, and leadership skills to his repertoire. www.optmyzr.com ww...
2023-03-2026 minSearch Marketing Academy
Search Marketing AcademyNitish Dhir: Bringing development UX to PPC automationNitish Dhir is the founder of Prudent Digital, a pay per click ads operator, and  a former full-stack developer. He joins Ashwin to explain how his career in engineering allows him to put user experience at the forefront of everything he does. We also talked about his trip to Phoenix to hear Kasim Aslam of Solutions 8 speak, how he used B2B content to reduce acquisition costs through ads, and why he's firmly in the pro-automation camp. www.optmyzr.com www.prudentdigital.com
2023-03-1619 minPPC Town Hall
PPC Town HallLessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns. Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process. In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk, two PPC experts and practitioners in the industry to understand what they’ve learned from running Performance Max camp...
2023-03-0851 minSearch Marketing Academy
Search Marketing AcademyMitch Cartwright: Write landing pages that get ads to convertMitch Cartwright is the performance marketer behind Ads That Convert. He's been on both agency and client sides for 5+ years and over the last 12 months, has been helping small and medium businesses achieve great results with Google Ads. Mitch joins Ashwin to talk about the mistakes present on most landing pages, how he gets it right, the process that allows him to do so at scale, and more. We also talk about AI tools like ChatGPT and the role they could play in copywriting during the coming years. www...
2023-03-0123 minPPC Town Hall
PPC Town HallHow to collect and use first-party data to win in a cookieless future | PPC Town Hall 70Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again.  But it will happen and first-party data will be the way forward. Aside from that reason, collecting first-party data also ensures that you’re  - complying with privacy regulations - collecting a more accurate form of data and  - prioritizing data-driven marketing But how...
2023-02-2252 minSearch Marketing Academy
Search Marketing AcademyCynthia Sandoval: Secure the bag by becoming a client growth partnerCynthia Sandoval, founder of Cynthia Is Marketing, is an expert in Google Ads, Facebook Ads, conversion rate optimization, and email for ecommerce brands. Cynthia joins Ashwin to talk about her journey from agency rising star to independent growth consultant. Hear about the value of networking with top performers, the hallmarks of good and bad agencies, and get advice on building in-house paid media teams. www.optmyzr.com www.cynthiaismarketing.com
2023-02-2122 minPPC Town Hall
PPC Town HallChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs | PPC Town Hall 69Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc Just to be clear, ChatGPT did not write this description :) We’re barely two months in since OpenAI opened up #ChatGPT for public use, but what a phenomenon it has already been! While it has its flaws, there’s no doubt that you, as a marketer, can use it for some powerful use cases: creating ads, writing blog posts, scripts, and structuring campaigns, just to name a few.
2023-01-2556 minPPC Town Hall
PPC Town HallExpert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC. Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come? In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing. You’ll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions...
2022-12-211h 02PPC Town Hall
PPC Town HallSurviving the recession: How PPC agencies can prepare now to thrive in 2023 | PPC Town Hall 67Are we in a recession? Well, it depends on who you ask.   But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it’s always better to prepare in advance before it’s too late.   That’s why we spoke to two very experienced PPC agency heads — Kirk Williams and Dev Basu — to learn and understand what their plans are as we move into an uncertain 2023.   Kirk and Dev start off with the macroeconomic implications on the PPC industr...
2022-12-061h 02PPC Town Hall
PPC Town HallPerformance Max: Boost your campaigns with these tips, scripts, and checklists | PPC Town Hall 66#PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.   That’s why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.   This time, we spoke to Mike Rhodes and Cory Lindholm — two of the best PPC experts and practitioners in the industry. Mike and Cory have run several experiments on Performance Max and are here to show their findings and lessons to you.   Mike reveals some fascinating results fro...
2022-11-3057 minPPC Town Hall
PPC Town HallPerformance Max: Google shares best practices for the 2022 holiday season | PPC Town Hall 65Is your PPC strategy ready for this shopping season? We’ve seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make this shopping season unlike any other. So we need real data from someone who actually knows and understands those changes and provides us with suggestions to better prepare for this shopping season. And who better to learn all of that from than Google? In this episode, we spoke to Willie Booker, Product Strategy Lead at Google to learn the trends and best pr...
2022-10-2641 minPPC Town Hall
PPC Town HallAmazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon? But, selling on Amazon is highly competitive. You’re going to see so many competing businesses fighting to capture the most sales. That’s why launching a profitable campaign needs an effective #PPC strategy. In this episode, we spoke to two of the best #AmazonPPC experts in the industry to learn all the ins and outs, tips and tactics, and more to help you launch a profitable holiday shoppi...
2022-10-0454 minThe Subscription Box Show
The Subscription Box ShowEpisode 242 - Per Per Click aka PPC and How it all works with Frederick Vallaeys, Founder of OptmyzrSend us a textFrederick Vallaeys, Founder of Optmyzr joins me to tell all when it comes to PPC.  If you've ever wanted a sure-fire method with PPC, listen to this one.  Fred has worked at Google and knows his stuff.  He was actually a 3 digit employee... Employee 401 or something close to that.    All to say he knows his stuff,  he's brilliant and brings a ton to the table today!  PPC is a phenomenal way to get your box, your business in front of more eyes at a predictable price!  Make sur...
2022-10-0431 minPPC Town Hall
PPC Town HallHow to manage PPC during high inflation and a looming recession | PPC Town Hall 63What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one?   These are global phenomena that we can’t control. But what we CAN control as PPC marketers is HOW we deal with such events.   This week we spoke to two of the top experts, Jon Kagan and Sam Tomlinson, who know quite a bit about this topic and can help you sail safely in the midst of this uncertainty.   Tune into this episode of PPC Town Hall to learn:  ...
2022-09-1447 minParis Talks Marketing
Paris Talks MarketingThe Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest...
2022-09-0139 minPPC Town Hall
PPC Town HallGoogle Analytics 4 for PPC: Everything you need to know | PPC Town Hall 62Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration; hence, it's a significant shift for #PPC marketers.   Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to change.   To help you understand more about it and make this migration successful, we spoke to two of the best experts in the analytics space, Janet Driscoll Miller and Charles Farina.   Tun...
2022-08-3150 minPPC Town Hall
PPC Town HallPPC automation: How the world’s best PPC agencies adapt and thrive | PPC Town Hall 61Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.   P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.   Tune into this episode to learn:  - What should your agency do and not do in this automation era?  - Why and how to do better attribution and measurement?  - What skills should you look for when hiring? a...
2022-08-1753 minOpinionated SEO - Digital Marketing News
Opinionated SEO - Digital Marketing NewsAshwin Balakrishnan Interview - Writer, Marketer, StrategistSend us a textToday, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before.Ashwin Balakrishnan:Writer, marketer, strategist. Head of marketing @Optmyzr and contributor @sejournal. Proud husband to a breast cancer survivor.Twitter: @TheCopyTrail - https://twitter.co...
2022-08-041h 01PPC Town Hall
PPC Town HallHow to adapt to PPC ad platform automation | PPC Town Hall 60Performance Max. Responsive Search Ads. Smart Bidding.  Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results.   As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts.  In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts.  Tune into...
2022-08-0351 minPPC Town Hall
PPC Town HallPerformance Max for Retail and Ecommerce: Learn How to Drive Better Results | PPC Town Hall 59#PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals.  But how should advertisers in #ecommerce and retail specifically approach this revolutionary campaign type?  That’s why for this episode, we brought in two specialists, Mike Ryan and Menachem Ani, who have years of experience under their belt in running successful campaigns for ecommerce and retail. They’re going to talk about how to approach Performance Max campaigns, how to structure them and share great tips.  Tune into this episode to learn: - How to structure your campaign? - What strategies to implement a...
2022-07-2050 minCoffee with Closers
Coffee with ClosersHow to Leverage Paid Media to Drive New Business | Frederick VallaeysHow do you approach PPC in your organization? Today’s guest for Coffee with Closers knows everything about it.   Meet Frederick Vallaeys, a Silicon Valley entrepreneur, author, and leading influencer in PCC search marketing. As one of Google’s first 500 employees, Fred quickly established a reputation as a pioneer of PPC marketing as the company’s first AdWords evangelist.    Today, he is a co-founder and CEO of Optmyzr – a leading multi-award-winning PPC management software.     He distinguishes three key roles in PPC advertising - the PPC Doctor, the PPC Pilot, and the PPC Teacher.   To fully...
2022-07-1841 minPPC Town Hall
PPC Town HallWhat Is the ‘Workday Consumer’ and How to Target Them the Right Way | PPC Town Hall 57Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the ‘workday consumer’.  This presents a unique challenge for #PPC advertisers because our audience targeting depends on consumer demographics, past behaviors, purchase histories, etc.  In this episode of PPC Town Hall, we brought in John Lee and Melissa Mackey to help us understand the findings from this report, how consumer behavior has changed as a result, and more importantly how to target this new persona.  In this episode, you’re going to learn...
2022-06-0840 minPPC Town Hall
PPC Town HallTop PPC Experts React to the Announcements at Google Marketing Live 2022 | PPC Town Hall 56From automation to video ads to privacy, Google had plenty of updates to share at #GML2022.  As a result, it may seem harder to focus on the ones that matter the most for your business.   That’s why we’re speaking to three top #PPC experts — Joe Martinez, Navah Hopkins, and Kirk Williams in our next PPC Town Hall to break down all the updates and understand how they can impact advertisers.  In this episode, we’re going to:  - Look back at all the GML 2022 updates  - Help you figure out the adjustments you can make to grow your business...
2022-05-301h 02Crossover Commerce
Crossover CommerceThe Top 3 Mistakes You Should Avoid Making in PPC⎜ Optmyzr ⎜ EP 227On Episode 227 of the Crossover Commerce Podcast, Ryan Cramer talks with Frederick Vallaeys, Co-Founder/CEO of Optmyzr. They'll cover the top 3 mistakes you should avoid making in PPC. They'll also talk about increasing the efficiency of your Google ads through automation.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong...
2022-05-2054 minPPC Town Hall
PPC Town HallGoogle Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52Stop using #TargetCPA bidding.  Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca.  In this episode of PPC Town Hall, you will learn:  • Why you should move from Target CPA to Value-Based Bidding  • What is Value-Based Bidding, and how it works  • Best practices and common pitfalls while using Value-Based Bidding   Our expert guests:  • Alex Ioch, Google  • Rebecca Chiu, Google   ► Get emails about future Town Halls...
2022-03-2251 minQA Selling Online at Amazon
QA Selling Online at AmazonFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it. How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...
2022-03-1539 minPodcast Archives - QA Selling Online Podcast
Podcast Archives - QA Selling Online PodcastFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it. How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...
2022-03-1539 minPPC Town Hall
PPC Town HallResponsive Search Ads: Tips, tricks, and best practices | PPC Town Hall 49Expanded Text Ads out, #ResponsiveSearchAds in.  RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And there's going to be a pretty big shift in how #PPC marketers approach text ads.  Learn from two PPC experts with long-standing track records and significant experience building managing RSAs.   This panel covers:  • How RSAs have done compared to ETAs so far  • How pinning certain components affects RSA performance  • Tips, tricks, and best practices for running better RSAs   Our expert guests:  • Julie Friedman Bacchin...
2022-02-081h 02PPC Town Hall
PPC Town HallTurn product data into top-performing PPC campaigns | PPC Town Hall 47Competition in #eCommerce PPC is at an all-time high. Only the brands with the best optimizations will win.  Whether you're new to running eCommerce #PPC campaigns or a veteran, this one is for you.  This panel covers: • Tips and tricks for turning product data into top-performing PPC campaigns • The most important elements of the feed • Tips for boosting shopping ads on Google • Techniques for turning structured data into search campaigns • How does the product catalog impacts retailers • Measuring performance when you're on multiple marketplaces and so much more  Our expert guests: • Jacques van der Wilt, DataFeedWatch • Elizabeth Marsten, Tinuiti  ► Get emails about futur...
2021-11-0359 minPPC Town Hall
PPC Town HallHow to stand out in eCommerce advertising | PPC Town Hall 45The 2020s are already shaping up to be the decade of #eCommerce.  Whether your brands or clients are new to the game or looking to revitalize your presence, we've got experts on hand to show you how to stand out. Duane and Andrew have been running top-quality eCommerce campaigns for years, helping brands exponentially grow revenue and smash prior financial records.  This panel covers: • How Duane's team took one client from $650K annual revenue to $500K+ per month • Andrew's role in enabling one client to hit $200 million in annual revenue • The secrets to standing out online in a cutthroat industry...
2021-10-0658 minPPC Town Hall
PPC Town HallPlan a successful eCommerce PPC strategy for the 2021 holiday season | PPC Town Hall 44Already, 2021 is shaping up to be unlike any other holiday season we've seen.  It may feel too early to be talking about Q4 shopping, but with the busiest shopping period of the year just a few months away (and many having already started), today is the best time to start preparing your #eCommerce PPC strategy for the holidays.  This panel covers: • How consumer behavior in 2021 changed from previous years • New tools and capabilities from Google that you may not have had in 2020 • Tips for Smart Bidding, conversion tracking, audience targeting, shopping ads & more  Our expert guests: • Andrew Lolk, Savvy Revenue • C...
2021-09-291h 00Perpetual Traffic
Perpetual TrafficOffline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of OptmyzrYou have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more ef...
2021-09-071h 03PPC Town Hall
PPC Town HallBetter leads, more sales: Offline conversions & Smart Bidding feat. Google | PPC Town Hall 41With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge?  The answer lies in how you optimize goals and conversion tracking. The way you tell Google about your results helps their bidding algorithms prioritize the clicks that are most likely to lead to sales. Join this session with Google to learn how to optimize your account performance.  This panel covers: • The type of data you should share with Smart Bidding • Data sharing using Offline Conversion Imports, Value Adjustments, and Value Rules • Using the Offline Conversion Helper to get started faster • How to share offline co...
2021-07-1455 minPPC Town Hall
PPC Town HallScaling PPC programs: How to grow revenue, teams, and success | PPC Town Hall 40Growing your PPC business can be tough if you don't know what you're doing.  Fortunately, these guys are proven experts at the operational side of paid search, and bring to the table technical strategies to remain resilient in the face of industry changes.  This panel covers: • What roles people take on with so much automation from the engines • How to build a scalable agency process for sales and onboarding • How to build efficiency into PPC management • The role software plays in successfully scaling • Automation killing the match types we rely on • Privacy killing the 3rd party cookie  Our expert guests: • Josh...
2021-06-2336 minPPC Town Hall
PPC Town HallLevel up your PPC game with conversion rate optimization | PPC Town Hall 39Great ads get clicks. Great landing pages get conversions. Successful campaigns have both.  This episode of PPC Town Hall goes on a slight tangent featuring two brilliant CRO experts who share their tips and insights to help take your PPC campaigns to the next level.  This panel covers: • When to use a dedicated landing page for your PPC campaigns • The most common mistakes that kill conversion rate on landing pages • Ideas to improve relevance between ads and landing pages when using Responsive Search Ads • The right way to measure landing page performance • Other techniques to boost conversion rate  Our expert guests...
2021-05-1255 minPPC Town Hall
PPC Town HallThe evolution of keywords in modern PPC | PPC Town Hall 38Keywords have been a cornerstone of PPC ever since they were the whole point of AdWords.  Their role and the way they work may have changed drastically over the years, but it's not quite time to ignore them completely. We spoke to three experts about how they've managed the evolution of keywords throughout their careers. And why your loyalty should be to people, not terms.  This panel covers: • Keep targeting specificity even when Exact Match is no longer exact • Best uses of Phrase Match now that it's absorbing Broad Match Modified • Finding negative keyword ideas when search terms reports are rest...
2021-04-281h 00PPC Town Hall
PPC Town HallWhat the FLoC: The future of audience targeting | PPC Town Hall 37The bird puns from Google are getting to be a bit flighty.  The now-retired Federated Learning of Cohorts left advertisers with concerns about how audience targeting will be done in a world without third-party cookies. We asked for some help to understand how advertisers can keep getting the most out of their ad spend while respecting audience privacy.  This panel covers: • What exactly is #FLoC• How does FLoC replace cookies • What will advertisers lose with the demise of third-party cookies • #Remarketing with Google's TURTLEDOVE  Our expert guests: • Navah Hopkins, Justuno • Amy Bishop, Cultivative  ► Get emails about future Town Halls https://www.optmyz...
2021-04-1442 minPPC Town Hall
PPC Town HallNew strategies for PPC bid management | PPC Town Hall 36Succeeding in an increasingly automated world is no cakewalk.  To get full value from your budget, your bid strategies should be aligned with campaign and business goals. On the eve of PPC Town Hall's first birthday, we spoke to Google and other industry experts to get their insights on nailing bids.  This panel covers: • How to optimize automated bidding • How to keep doing bid adjustments with Smart Bidding • How to feed your business data to Google for better bids • What's happening with the retirement of tCPA and tROAS • How attribution model selection impacts automated bidding  Our expert guests: • Peter Oliveira, Google...
2021-03-2333 minInternet Marketing: Insider Tips and Advice for Online Marketing
Internet Marketing: Insider Tips and Advice for Online Marketing#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of OptmyzrIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing p...
2021-03-1143 minThe Internet Marketing Podcast
The Internet Marketing Podcast#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of OptmyzrIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing p...
2021-03-1143 minPPC Town Hall
PPC Town HallPPC reporting tips, tricks, and advice | PPC Town Hall 35With all those numbers, PPC reporting can often be tiresome and complicated.  Making vast amounts of data easy for clients to understand is no piece of cake. You need time and focus to generate a good report that conveys what you want it to. Here's reporting advice straight from industry specialists, featuring actionable tips and hacks to build a meaningful reporting process.  This panel covers: • What do clients and managers want from a perfect PPC report? • Tools and tricks for moving data between systems • How to find competitive analysis insights more quickly?  Our expert guests: • Steve Hammer, RankHammer • Andrew Goodman, Page...
2021-03-101h 00PPC Town Hall
PPC Town HallDecoding attribution with Google Analytics | PPC Town Hall 34With so many interactions behind a purchase, attribution almost feels necessary.  Who'd say no to a bird's eye view of how different channels are performing and what leads to the final conversion? But there are pitfalls, including with Google's preferred Last Click model. Learn how you can use attribution models more wisely with the help of Google Analytics.  This panel covers: • Difference between in-platform and cross-platform attribution and when you need which • What is new in Google Analytics 4 and why should you care • How to do attribution in a privacy-first world where cookies may not be available • Pros and cons of di...
2021-02-2458 minPPC Town Hall
PPC Town HallSucceeding as a PPC agency in an automated Google world | PPC Town Hall 33As the shift towards automation accelerates, agencies must constantly evolve.  Are your strategies useful to their clients? What tactics will you deploy to remain competitive? What can you realistically expect from today's automation tools? This video answers these questions and offers a roadmap to possible solutions.  This panel covers: • What agency work to automate and what to do manually • What are the biggest profit centers of modern agencies • How to have great agency culture to find and retain talent • What skills a successful agency needs to have • How to explain the agency value to clients • How pricing models have changed  Our e...
2021-02-101h 00PPC Town Hall
PPC Town HallTackling eCommerce, retail, and shopping ad in 2021 | PPC Town Hall 32If 2020 was the year #eCommerce became a necessity, 2021 could be when it becomes the norm.  What PPC strategies should you use for retail and eCommerce accounts? Which shopping trends are going to continue from last year? These questions are answered in our chat with Google and our friend Andrew, who comes armed with plenty of lessons from his agency.  This panel covers: • Which 2020 online shopping trends Google expects to continue in 2021 • What happened during Standard vs. Smart Shopping campaign tests • Pros and cons of different account structures for e-commerce advertisers • Tips and tricks for maintaining more control while using Smart Shop...
2021-01-2757 minPPC Town Hall
PPC Town HallPredictions and expectations for PPC in 2021 | PPC Town Hall 31No one has a crystal ball that tells the future, but we've got the next best thing: geniuses.  Hear what some of the brightest minds in PPC have to say about what PPC will look like in 2021, including where Google will go and how quickly they'll move.  This panel covers: • What will Google automate next • How our experts use automation and what they still do manually • Launches from 2020 that will have the biggest impact on how we do PPC in 2021 • Expanded Text Ads vs. Responsive Search Ads  Our expert guests: • Brad Geddes, Adalysis • Ginny Marvin, Independent Consultant • Matt Van Wagner, Find Me F...
2021-01-1359 minPPC Town Hall
PPC Town HallPPC workarounds: Succeeding in spite of less data and control | PPC Town Hall 30Losing control over your ad campaigns sucks. But don't just sit there... go around it.  The last episode of PPC Town Hall in 2020 covers one of the hottest topics in search marketing, with an expert panel with plenty of experience getting around data restrictions and control issues.  This panel covers: • Discussing omnichannel strategies • Targeting in a post-cookie world • Automation for audiences, bidding & omnichannel budget allocation • Tracking and updating campaigns to leverage machine learning • Patrick's new book, "Join or Die: Digital Advertising in the Age of Automation"  Our expert guests: • Michelle Morgan, Clix • Joe Martinez, Clix • Patrick Gilbert, AdVenture  ► Get emails about future To...
2020-12-161h 00PPC Town Hall
PPC Town HallHow the world's top PPC experts revamp outdated strategies | PPC Town Hall 29One of the most exciting things about PPC is also highly frustrating: change is constant.  Taking our guests from among PPC Hero's list of the most influential experts of 2020, we're talking about ways to update or work around outdated search marketing strategies.  This panel covers: • Optimizing with data restrictions from Google • How PPC pros automate and what they still do manually • Kirk's new book, "Ponderings of a PPC Professional"  Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti • Joe Martinez, Clix  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr...
2020-12-0255 minPPC Town Hall
PPC Town HallGoogle shows you how to optimize Smart Bidding and other automations | PPC Town Hall 28There's nothing quite like learning about something from the people who created it.  We're excited to have Google join us on PPC Town Hall for a discussion on how to optimize Smart Bidding campaigns and other automations they've developed. This is a direct, closer look at Smart Bidding, use cases, and actionable tips to carry back to your accounts.  This panel covers: • The difference between automated and Smart Bidding • How to get started with Smart Bidding and validate success • When to switch between bid types • 5 stages of bidding from Google • Connecting business data with optimizations in Optmyzr • How to optimize Smart...
2020-11-181h 00PPC Town Hall
PPC Town HallMarketing in a world full of volatility and uncertainty | PPC Town Hall 27Today's world is more volatile, uncertain, complex, and ambiguous than ever.  Search marketing is not immune to this VUCA syndrome, so Anders and Lukas dissect some of the findings from their latest research report. With interviews from experts and a survey of award-winning digital marketers, it features actionable tips to find a way forward.  This panel covers: • How to market in a volatile, uncertain, complex, ambiguous world • The rise of AI and the race for data density • Advanced attribution to look beyond brand conversions • How the 2020 health crisis has influenced digital marketing • How AI-based bidding is coping with external factors • Pr...
2020-10-2859 minPPC Town Hall
PPC Town HallPlanning for the future of PPC automation | PPC Town Hall 26Every day, Google puts more roadblocks in front of PPC marketers.  You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of  search marketing and automation could look like.  This panel covers: • Managing accounts with less access to search terms data • Finding the geo data that Google removed from its system in September 2020 • Optimizing ads now that Google has de-prioritized Expanded Text Ads • Other data-limiting changes to be expected from Google in 2021 • How to keep your PPC career alive when Go...
2020-10-2159 minPPC Town Hall
PPC Town HallFive ways to dominate holiday eCommerce feat. OMG Commerce | PPC Town Hall 25Everyone loves a list, especially when it shows you a concrete path to victory.  Every year, people start shopping earlier and earlier. And every year, the most lucrative sales period shows up sooner than we expect it to. We talked to the guys from OMG Commerce, who shared a five-step plan to conquering any holiday season.  This panel covers: • Changes in 2020 that affect prep for Q4 e-commerce • How Google advertisers can get started advertising on Amazon • How to take advantage of all stages of the funnel to grow sales • Best way to connect PPC goals with business goals (like profit) •...
2020-10-1454 minPPC Town Hall
PPC Town HallStrategies to reduce PPC costs and wasted ad spend | PPC Town Hall 24There's a good chance you're wasting some money via PPC even as you're reading this.  From campaigns that yield little or no return to expensive keywords, our guests have great ideas on how to cut out wasted spend — including a few exclusive to Microsoft Ads. Also included are upcoming initiatives from the Paid Search Association and how to join.  This panel covers: • Things PPC pros do that waste the most money • Actionable tips on how to stop burning budgets • Preview of the next Paid Search Association conference • Four “money grabs" from Google and how to avoid them • Microsoft Ads features that don...
2020-10-0759 minPPC Town Hall
PPC Town HallManage bids for lead gen like a pro feat. Navah Hopkins | PPC Town Hall 23It's one thing managing PPC where conversions are immediate and clear. What about #leadgen?  Your choice of bid strategy can make or break your lead generation PPC game. That's why we got on the mic with Navah Hopkins to talk about the nuances of lead gen (and some #eCommerce too). Plus, our co-founder Geetanjali Tyagi drops in for a discussion on contending with Google's new limits on data sharing.  This panel covers: • The best PPC bidding strategy for lead gen • When to use automated vs. manual bidding • PPC metrics you should focus on • How to improve Quality Score • Search term managem...
2020-09-3056 minPPC Town Hall
PPC Town HallUsing data to activate PPC strategies | PPC Town Hall 22PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy.  This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign.  This panel covers: • Managing search terms now that Google has reduced how much data they share • Setting up measurement so you can correctly track your PPC success • Automation tools and tips to scale up best practices in agencies or for large accounts • Which account structure is best for search and shoppi...
2020-09-2340 minPPC Town Hall
PPC Town HallShopping & eCommerce for Q4 2020 feat. Microsoft Ads | PPC Town Hall 21Google might be the biggest search engine by volume, but Bing still registers billions of searches.  Microsoft Ads is one of the more underrated ad platforms. With more control for advertisers and a healthy user base to advertise to, it can be a powerful tool in the right advertiser's hands. With the holiday shopping season around the bend, find out more about how to use Microsoft Ads in Q4 2020.  This panel covers: • Microsoft's expectations for e-commerce in Q4 2020 • Best practices and tips to win big this holiday season • How leading agencies can prepare to help clients crush sales  Our expert gu...
2020-09-1656 minPPC Town Hall
PPC Town HallMastering video ads and YouTube (Part 2) | PPC Town Hall 20Back by popular demand, it's the Super Video Brothers!  Returning to PPC Town Hall after just 8 episodes, Joe and Cory dive deeper into the magic and nuance of video advertising. Looking for a masterclass on creation, planning, and YouTube and other video platforms? This is your ticket.  This panel covers: • Which bid strategies work best (target CPA, maximize conversions, and more) • Insights you can glean from YouTube's combination and placements reports • New platforms that look promising for video advertisers • Repurposing existing content, video or not, to run better video ads • Data in YouTube Creator Studio that can help you optimize vid...
2020-08-2658 min