Shows
Going ForwardThe Healing Power of Honesty with Raphael James | Going Forward 106In this candid episode 106 of Going Forward, host Eric Elliott sits down with longtime Charleston TV journalist and author Raphael James to talk about what happens when life demands more than you’re ready for and how telling the truth can set you free. They explore Raphael’s experiences supporting family members through autism and dementia, and how those deeply personal moments led to his powerful book I Don’t Want To Talk About It. Together, they unpack the stigma around men and emotional expression, the silent toll of caregiving, and why getting honest might be the bravest thing we can...2025-05-2057 min
PPC Live The Podcast - The F*ck ups that led to TriumphsEP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah HopkinsIn this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase.The conversation explores how Navah turned this potential disaster into a valuable learning experience by:Promptly identifying and addressing the issue with transparencyInvestigating invalid clicks that led to securing credits from GoogleDetermining that max conversions wasn't appropriate for legal...2025-05-1434 min
Going ForwardPower, Purpose, and The Practice of Law with Sara Williams | Going Forward 105In episode 105 of Going Forward, host Eric Elliott sits down with trial attorney and law professor Sara Williams for an inspiring, candid conversation about purpose, perseverance, and building your reputation in the legal industry. From humble beginnings to becoming a nationally respected voice for young lawyers and women in law, Sara opens up about her journey, the challenges of navigating a male-dominated field, and the importance of discovering your authentic self in both life and career. Whether you're a law student, practicing attorney, or someone seeking motivation, this episode is packed with heartfelt insight, real talk, and the kind...2025-05-0656 min
Google Ads Podcast by Guided PPCEp80- Google Ads Podcast with Frederick Vallaeys, OPTMYZR🚀 Google Ads Insights with Frederick Vallaeys | Optmyzr 🎯
Google Ads expert Frederick Vallaeys shares tips on AI, automation, and campaign optimization. Don’t miss it! 🎧
2025-03-311h 01
Going ForwardAudit Your Circle Solocast with Eric Elliott | Going Forward 104In this solo episode of Going Forward, Eric Elliott dives into the critical importance of auditing your circle. As a business owner, the people around you can either lift you up or hold you back. Who’s in your corner? Who truly has your best interest at heart? Eric breaks down why surrounding yourself with the right team—those who will climb the mountaintop with you—is essential for success. It’s not just about loyalty; it’s about having people who won’t let you fail, who push you to make the best decisions for your company, your partners, and...2025-03-1907 min
Going ForwardFine Tuning Finances with Brian Feroldi | Going Forward 103In this episode of Going Forward, Eric Elliott welcomes Brian Feroldi, financial educator and investment expert, to discuss the power of financial literacy in business and investing. Brian shares his journey into investing, why understanding numbers is crucial, and how passion alone isn't enough to run a successful business.They also explore the financial pressures law firms face, including the Cash Conversion Cycle—revealing how rapid growth without the right strategy can harm a business. Whether you're an investor, entrepreneur, or business owner, this episode offers valuable insights to help you make smarter financial decisions.Connect...2025-02-1246 min
Going ForwardFireproofing Your Law Firm with Mike Morse | Going Forward 102In this episode of the Going Forward Podcast, we explore Mike Morse's inspiring journey from humble beginnings to becoming a prominent figure in the legal world. Mike shares how his passion for his firm and his deep connection to his community have been key to his success.
Mike discusses the importance of staying community-focused, diversifying your business approach, and building strong foundations for long-term growth. Plus, Mike dives into his mission to empower young lawyers with his Fireproof principles, offering actionable insights for professionals at all stages of their careers.
Connect w/ Eric Elliott:
Website: https://ericelliott.com...2025-01-291h 01
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Identify & Use Buyer Journey Insights To Drive Your Marketing StrategyIn this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their approach to search, community engagement, and content distribution to stay competitive in the ever-changing digital landscape.A major focus of their conversation is the...2025-01-0737 min
Going ForwardA Year of Impact: Best of the Going Forward Podcast | 2024As 2024 comes to a close, we want to thank you for being part of the Going Forward Podcast. This year has been packed with thought-provoking conversations and powerful lessons from industry leaders and innovators. Your continued support means the world to us, and we’re excited to bring you even more inspiration and actionable insights in the year ahead. Here’s to moving forward together in 2025!
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
In...2024-12-271h 01
Search with Candour - SEO podcastGoogle Exploit Data Discussion with Mark Williams-CookJack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery.
Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community.
The duo also preview next week’s big episode featuring three special guests and discuss the revamped format for Search With Candour in their cosier setting.
Stay tuned for exclusive insights into Google's data, how Google classifies queries, and what this all means for SEO in 2025.
2024-12-2351 min
Inside Google Ads with Jyll Saskin GalesShould you use manual or automated bidding with Shopping campaigns?Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end...2024-12-1913 min
Going ForwardRevolutionize Legal Marketing with Industry Pioneer Harlan Schillinger | Going Forward 101In this episode of Going Forward, Eric Elliott sits down with Harlan Schillinger, a trailblazer in the legal advertising industry and a trusted advisor to law firms nationwide. Harlan shares his decades of experience revolutionizing legal marketing, emphasizing the power of tracking, accountability, and putting clients first.
We discuss the importance of measuring success beyond leads, building a strong firm culture, and adapting to the ever-evolving digital landscape. This conversation is essential for law firm leaders, marketers, and anyone looking to elevate their practice with integrity and innovation.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www...2024-12-181h 02
Inside Google Ads with Jyll Saskin GalesCan you run Google Ads with a small budget?In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads.Plus, stay tuned 'til the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your...2024-12-1211 min
Inside Google Ads with Jyll Saskin GalesHow many keywords should I put in an ad group in Google Ads?Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key takeaways from Episode 45:More keywords aren't always better in Google AdsAim for 5 to 15 keywords per...2024-12-0511 min
ppc.zone | New Perspectives and Insights for Digital Marketers#34 ppc.zone December 2024: Ameet Khabra “Transparency & Accountability in AI-Driven PPC Campaigns”Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge. A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media.
You can find her on LinkedIn: https://www.linkedin.com/in/adwordsgirl
For more from the December 2024 event, visit https://ppc.zone/events/ppc-zone-december-2024
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new...2024-12-0309 minppc.zone | New Perspectives and Insights for Digital Marketers#33 ppc.zone December 2024: Andy Cooney “Ad hijacking in Paid Search”Andy Cooney is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't seen. Over the last few years he has been focused on the future of search, with a keen eye on breaking out of the black box to improve campaigns.
You can find him on LinkedIn: https://www.linkedin.com/in/andycooney1
For more from the December 2024 event, visit https://ppc.zone/events/ppc-zone-december-2024
Visit our website at ppc.zon...2024-12-0308 minppc.zone | New Perspectives and Insights for Digital Marketers#32 ppc.zone December 2024: Abby Nelson “Google Ads in the Healthcare Vertical”Abby Nelson has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing consulting agency where she runs Meta Ads and provides Google Ads audits and training for her clients. Her areas of PPC ads expertise include healthcare, manufacturing, insurance, finance, higher education, and non-profit organizations. Having built and ran hundreds of Google and Meta ads, she is an expert in virtually every healthcare service-line campaign.
You can find her on LinkedIn: https://w...2024-12-0309 minSearch with Candour - SEO podcastUnlocking AI Overviews with Tomek Rudzki
In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.
Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.
Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries.
Tomek also shares strategies for optimising content for AI overviews.
00:00 Trailer
00:55 Introduction
02:25 Sponsors
06:49 Welcome Tomek Rudzki
08:18 The Evolution of Ziptie.dev
10:15 The Rise of...2024-12-021h 09
Inside Google Ads with Jyll Saskin GalesHow to launch a new product with Google AdsIn this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.You can get podcast...2024-11-2807 min
Going ForwardThe Power of Culture and Community in Law Firm Success with Brandon Dawson | Going Forward 100In this episode of Going Forward, Eric Elliott sits down with Brandon Dawson, founding member of Miller, Dawson, Siegel, and Ward—also known as the Thumbs Up Guys. Brandon talks about building a thriving law firm by prioritizing culture, trust, and client experience.
He shares how his firm uses modern technology without losing the personal touch, ensures consistent communication with clients, and emphasizes the importance of giving back to the community. This conversation is packed with insights for law firm leaders, business owners, and anyone aiming to scale their organization with authenticity.
2024-11-2752 min
Inside Google Ads with Jyll Saskin GalesShould you manage your own Google Ads or hire an agency?Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership.Key Topics:DIY vs. Agency management for Google AdsTime and budget considerationsRed flags when hiring a Google Ads agencyGoogle rep recommendations and practicesTune in to learn how to make...2024-11-2112 min
Inside Google Ads with Jyll Saskin GalesWill Maximize Conversions bidding inflate my CPCs?It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.Key Smart Bidding topics discussed:Manual bidding vs. Smart Bidding for brand search campaignsMaximize Conversions bidding for new Google Ads campaignsTarget impression share bid strategy: is it Smart?Plus, be sure to stay tuned 'til the end of...2024-11-1410 minppc.zone | New Perspectives and Insights for Digital Marketers#31 ppc.zone November 2024: Lou Kozlevcar “Looking holistically at your online presence for marketing success”Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business owners.
You can find them on LinkedIn: https://www.linkedin.com/in/loukozlevcar
For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
pp...2024-11-1408 minppc.zone | New Perspectives and Insights for Digital Marketers#30 ppc.zone November 2024: Adrienne Shaver “Generative AI for PPC: Automate Workflows and Maximize Impact”Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch. She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion of ethical AI and AI enthusiast/evangelist, she empowers small to medium-sized businesses by integrating AI LLM platforms and tools to optimize strategies and enhance customer engagement. Adrienne’s approach is rooted in empathy, focusing on building authentic relationships and delivering purpose-driven marketing strategies for both B2B and B2C sectors.
You can find her on LinkedIn: https://www.linkedin.com...2024-11-1411 minppc.zone | New Perspectives and Insights for Digital Marketers#29 ppc.zone November 2024: Dii Pooler “Optimizing PPC Campaigns with CRO to Increase Conversions”Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of experience managing high-budget campaigns across platforms like Google, Meta, and Bing, Dii has driven significant growth through data-driven strategies and creative execution.
You can find her on LinkedIn: https://www.linkedin.com/in/diipooler
For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024
Visit our website at ppc.zone to catch the next event, apply to speak an...2024-11-1407 min
Going ForwardGetting an Inside Look Into Personal Injury Law with Jessica Tehlirian | Going Forward 99In this episode of the Going Forward podcast, Eric Elliott talks with personal injury attorney Jessica Tehlirian about the realities of personal injury law. Jessica discusses common misconceptions, the importance of integrity in the legal field, and how her experiences have shaped her approach to client care and community involvement. This conversation offers valuable lessons for anyone interested in the legal profession.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: E...2024-11-1356 min
Search with Candour - SEO podcastCritical Thinking Skills for SEO with Noah LearnerJack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO.
Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO.
Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients.
Sponsors
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Try Optmyzr...2024-11-111h 18
Inside Google Ads with Jyll Saskin GalesShould you run Search and Performance Max together?Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.We're talking about:Search & Performance Max: Power Pair?Search & Retargeting: Is RLSA still a valid Google Ads strategy?Impression Share & Budget: How to increase or decrease visibilityTune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for...2024-11-0713 min
Search with Candour - SEO podcastSEO News: AI-organised search results and personalised Google Shopping feedsJoin hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends.
In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews.
We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore.
Don't miss it!
Resources
Google’s AI-Organised search results
Google Shopping’s personalised feed
The Verge’s article on personalised Google Shopping feed
Reddit...2024-11-0452 min
Inside Google Ads with Jyll Saskin GalesHow to optimize a Google Shopping campaignIn this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.This episode is packed with actionable strategies, including:Analyzing campaign performance: Learn how to identify red fl...2024-10-3115 min
Search with Candour - SEO podcastHalloween SEO tips and Google Trends - Myriam Jessier & Stéphanie WalterJoin hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights.
From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself.
Sponsors
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Chapters
00:00 Spooky Introduction and Halloween Special 🎃
01:28 Sponsor - SE Ranking Overview
03:00 Sponsor - Optmyzr: The Ultimate PPC Management Tool
05:51 👻 Halloween Tips an...2024-10-281h 12
Inside Google Ads with Jyll Saskin GalesShould you use micro-conversions in Google Ads?What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:What are micro-conversions?Why do micro-conversions matter?How to use micro-conversions to improve Google Ads performance?Do you need to convince clients it's okay to use micro-conversions?When should you remove micro-conversions?What are Enhanced Conversions?Should you use Enhanced Conversion?Tune in to learn everything you need to know about micro-conversions in Google...2024-10-2413 min
Performance DeliveredGrowing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 1)Show Notes:In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today’s discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like Wo...2024-10-2433 minppc.zone | New Perspectives and Insights for Digital Marketers#28 ppc.zone October 2024: Solange Abraham “Turning Your Google Ads Leads Into Sales”Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B companies.
You can find her on LinkedIn: https://ie.linkedin.com/in/solange-abraham
For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is e...2024-10-1711 minppc.zone | New Perspectives and Insights for Digital Marketers#27 ppc.zone October 2024: Brooke Abbott “Your New Secret Weapons, Audiences & Creative”Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a strong foundation in hospitality and travel marketing, Brooke excels in shaping business strategies and crafting integrated marketing solutions. Her expertise extends beyond technical skills to include building strong relationships, advancing thought leadership, and leading high-performing teams.
You can find her on LinkedIn: https://www.linkedin.com/in/brooke-a-abbott
For more from the October 2024 event, visit https://ppc...2024-10-1708 minppc.zone | New Perspectives and Insights for Digital Marketers#26 ppc.zone October 2024: Sonia Beroud “How to leverage SEO data to improve PPC performance”Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marketing strategy that seamlessly integrates organic & paid search, driving significant business growth.
You can find her on LinkedIn: https://www.linkedin.com/in/sonia-beroud
For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024
2024-10-1710 min
Inside Google Ads with Jyll Saskin GalesWhen is high click-through rate (CTR) a bad thing in Google Ads?Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google...2024-10-1713 min
Going ForwardLead with Purpose and Build a Stronger Law Firm with Bill Biggs | Going Forward 98In episode 98 of Going Forward, Bill Biggs dives into the importance of leadership and culture in law firms, explaining how firms with strong leadership not only achieve better financial results but also improve client experience and team morale. In this episode we cover: the link between leadership and financial performance, challenges of leadership across generations, building a strong internal culture, and navigating the noise of modern consulting.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
...2024-10-1657 min
Inside Google Ads with Jyll Saskin GalesDoes Performance Max work for lead gen?Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss:Key requirements for Performance Max success in lead generationHow to use value-based bidding to optimize for lead qualityTips on tracking and managing lead form submissionsStrategies to improve your overall lead generation efforts with Google AdsBe sure to stay tuned until the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to y...2024-10-1010 min
Inside Google Ads with Jyll Saskin GalesHow should I set up my Google Ads campaign?It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.We discuss:Why you should always start a new Google Ads campaign "without guidance"The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performanceHow to structure your Google Ads account if you own multiple businessesPlus, there's a new Insider Challenge for you to solve!You...2024-10-0310 min
Search with Candour - SEO podcastStop doing SEO translation, start doing SEO localization with Maria ScheibengrafMaria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.
Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.
Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right.
Follow Maria Scheibengraf
Follow Maria on LinkedIn
Follow Crisol Translations
Resources
Maria's companion blog post
Book recommendation: The Culture Map by Erin Meyer
The Nike 'Am I a Bad Pe...2024-09-301h 18
Inside Google Ads with Jyll Saskin GalesAre Display ads worth it in Google Ads?Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.Topics discussed include:- What are Display campaigns?...2024-09-2618 min
Marketing O'Clock - Digital Marketing NewsAccentuate the Positive… PMAX is Getting NegativesNegative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349
This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.
Thank you Optmyzr for sponsoring this week’s show. Get a free trial of Optmyzr and get ready for BFCM.
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If you found this video helpful...2024-09-2052 min
Inside Google Ads with Jyll Saskin GalesWhen should I change my bid strategy in Google Ads?Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing actionable solutions to optimize your campaigns.Listen now to learn how to effectively communicate your goals to Google via your bid...2024-09-1914 min
Search with Candour - SEO podcastIs SearchGPT better than Google? with Mark Williams-CookJack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion.
Links and resources
SE Ranking SearchGPT research
Combined SearchGPT analysis on SEJ
The helpful content update isn't what you think it is
When robots.txt gets stuck in the middle of your redirects
Sponsors
Start your 14-day free trial of Optmyzr
Book your personalised Optmyzr demo
Get your free ticket for the live podcast in...2024-09-1646 min
Inside Google Ads with Jyll Saskin GalesDo single keyword ad groups (SKAGs) still work in Google Ads?It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.Topics discussed in this episode include:The pros and cons of SKAGsThe importance of exact match keywordsHow to...2024-09-1212 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersGrow Your Brand and Beat Competition With Paid Media AutomationOn this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key Takeaways:(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.(06:53) Why automation is crucial for small businesses with limited time and resources.(11:30) Simple, cost-effective ways for s...2024-09-1242 minppc.zone | New Perspectives and Insights for Digital Marketers#25 ppc.zone September 2024: Sophie Logan "How to have fun with B2B Lead Gen"Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns. Sophie has spoken at numerous conferences and industry events including Friends of Search and the International Search Summit. She is also a Platinum Google Ads Product Expert, a regular contributor to Search Engine Land and a Girls in Marketing mentor.
You can find her on LinkedIn: https://www.linkedin.com/in/sophielogan
F...2024-09-1008 minppc.zone | New Perspectives and Insights for Digital Marketers#24 ppc.zone September 2024: Alfred Simon “Leveraging ChatGPT for PPC”Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also works on some freelance projects on the side because when you do something that you love, only 8 hours a day won't be enough. Alfred blogs at https://www.pitcocy.com
You can find him on LinkedIn: https://www.linkedin.com/in/alfred-simon-4b7121137
For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024
Vis...2024-09-1009 minppc.zone | New Perspectives and Insights for Digital Marketers#23 ppc.zone September 2024: Hannah Zora Strong “How to use Google Ads to build your local business”Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.
You can find her on LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc
For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
ppc.zone is...2024-09-1011 min
Inside Google Ads with Jyll Saskin GalesWhat is Demand Gen in Google Ads?Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."Topics discussed in this episode include:What are Demand Gen campaigns and how do they differ from other campaign types?Which businesses can benefit from Demand Gen campaigns?Does targeting get too specific with signed-in users in Demand Gen campaigns?How to track your Gmail ad performance in Demand Gen campaigns.Insider...2024-09-0512 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersWhat You Need To Know About Paid Media's Constant InnovationDots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.Key Takeaways:(01:46) Navah’s career journey from wanting to be a high school teacher to becoming a marketing expert.(02:28) The value of hands-on experience and the impact of starting a nonprofit....2024-08-1540 min
Inside Google Ads with Jyll Saskin GalesCan you advertise on Amazon without selling on Amazon? ft. Navah HopkinsNot surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her...2024-08-0820 min
Marketing O'Clock - Digital Marketing NewsAre you reADy for it? Reddit launches its Lead Gen EraThis week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.
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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your t...2024-08-0255 minMarketing O'Clock - Digital Marketing NewsC is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All.This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all.
Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft.
Start your free trial.
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Or, browse 90+ interviews with digital marketing experts through PPC Town Hall.
Town Hall - http://optmyzr.com/ppctownhall/?utm_source...2024-07-2659 min
Digital Marketing StoriesFrom Google to Optmyzr Navigating the Complex World of Ad TechIn this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future. Join us as we delve into Fred's fascinating journey and insights.Topics discussed include- The importance of continuous experimentation in Google Ads.- Transitioning from in-person conferences to online PPC town halls.- The potential of AI to preserve industry knowledge for future generations.- Challenges and frustrations with machine learning...2024-06-0553 min
10xMarketer PodcastGoogle Ads Automation & AI | PPC Marketing | Frederick Vallaeys | 10xMarketer | #googleadsIn this insightful podcast, Frederick Vallaeys , former Google employee & CEO of Optmyzr, shares his extensive expertise on Google Ads automation, scripting, AI integration, and the future of PPC marketing.
Fred covers key topics like:
🔸 Basics of Google Ads scripting for automation & efficiency
🔸 Common tasks agencies should automate (budget pacing, anomaly detection, etc.)
🔸 Best practices for leveraging AI & automation effectively
🔸 Dealing with Performance Max capturing brand/organic traffic
🔸 Role of data analytics & incorporating business data
🔸 Attribution challenges with multiple ad platforms
🔸 Impact of AI/automation on digital...2024-05-1341 min
FounderVideo PodcastFV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys, OptmyzrIn this conversation, Will interviewsFrederick Vallaeys, CEO ofOptmyzrand one of the first 500 employees at Google. They discuss Fred's experience at Google, the evolution of PPC, and the impact of AI on search. They also explore the future of search engines and the role of social media in providing high-quality and trustworthy information. In this conversation, Fred Vallaeys discusses the importance of decentralization and customization in advertising. He highlights the use of chat GPT to build customized language models for each client, allowing marketers to tailor their messaging and strategies. Fred also introduces Optimizer, a tool that helps advertisers save...2024-05-091h 02Digital Marketing StoriesFrom SEO Missteps to PPC Triumphs - Navah Hopkins Unveils Her Bad DecisionsIn this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins. Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women.We unpack the importance of providing a platform and opportunities to speak at industry conferences.Navah's insights on navigating the complexities of SEO and PPC marketing will shine a light on good and bad decisions made in these fields. We...2024-04-1748 min
Search with Candour - SEO podcastIs Google becoming more like Baidu? with Adam Di FriscoSponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
Common misconceptions about Baidu
Baidu ranking factors (study by Jademond)
How heavily is Baidu used in China?
The similarities between Google and Baidu
Why are spam penalti...2024-04-1559 min
Search with Candour - SEO podcastSustainable SEO and how to make your website greener with Matt TuttSponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:
The resources required for data centres
How easy it is to use green web hosting
Reducing image sizes
Reducing crawl budgets
Should we have a universal crawler?
Putting pressure on CMSs to use...2024-04-0859 min
Search with Candour - SEO podcastAI Act and Google anti-trust trial debriefSponsors:
This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:
The European Commission's AI Act
Ethan Lazuk's breakdown of the Google anti-trust trial
Watch Search With Candour on Youtube
For previous episodes, links, shows...2024-04-0153 min
Search with Candour - SEO podcastHow to get into technical SEO with Beth WoodcockSponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background.
Where should someone start with technical SEO?
Are there particular tools that are essential to learn?
What are the best resources for learning technical SEO?
...2024-03-251h 07
Search with Candour - SEO podcastStorytelling in marketing with Amy DohertySponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing.
How to add emotion to your marketing and advertising
How storytelling helps you relate to your audience
How to use both analytical and creative skills in marketing
How to use stor...2024-03-1855 min
Going ForwardEmpowering the Next Generation of Lawyers, With George Sink of George Sink P.A. Injury Lawyers | Going Forward #95 Part 2Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
Connect w/ George Sink:
Website: https://www.sinklaw.com/
Facebook: https://www.facebook.com/georgesinklawfirm
LinkedIn: https://www.linkedin.com/in/georgesink/
Youtube: https://www.youtube.com/@UCTx5A8YhL8SYPVD8zfwLB7w...2024-03-1333 min
Search with Candour - SEO podcastWhat is the Digital Markets Act? with Gus PelogiaSponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs
What is the Digital Markets Act?
What is a gatekeeper in the Digital Markets Act?
What will the...2024-03-111h 01
Going ForwardWin in Law and Business, With George Sink of George Sink P.A. Injury Lawyers | Going Forward #94 Pt1Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
Connect w/ George Sink:
Website: https://www.sinklaw.com/
Facebook: https://www.facebook.com/georgesinklawfirm
LinkedIn: https://www.linkedin.com/in/georgesink/
Youtube: https://www...2024-03-0630 min
The Kim Barrett Show PodcastHow to Optimise Your Search Campaigns Beyond PPCSend us a textAre you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies.Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges...2024-02-2724 min
Going ForwardGoing forward Episode 93 | DoorDash Can’t Deliver Your Dream JobThis episode delves into the concept of immediate gratification in the professional realm, often termed as the 'DoorDash mentality'. We scrutinize the growing trend among young professionals to anticipate rapid career advancement and substantial salaries with minimal effort. Our discussion focuses on the realism of these expectations and the value of patience and hard work in one's career journey. Join us as we navigate through the complexities of aligning personal ambitions with realistic professional growth, offering insights for those aiming to ascend the career ladder thoughtfully and effectively.
Connect w/ Eric Elliott:
...2024-02-1410 min
Marketing on fire#28 - Tool-Empfehlung - Optmyzr für SEA - Damla Dursun | Marketing on fireTipps aus der Praxis, kompakt & schnell
▶️ Link zum Test von Optmyzr
🚨 Mehr Online Marketing Know-how:
Über 30 kostenlose E-Books & Case Studies
Robin bei LinkedIn
Damla bei LinkedIn
morefire – die Agentur: https://www.more-fire.com/
👉 Sammlung mit allen 24 Tipps: get.more-fire.com/24-tipps
(Wir schicken Dir die gesammelten Tipps Anfang Januar zu)
🚨 Nicht vergessen, den Podcast zu abonnieren.
Und mit ⭐⭐⭐⭐⭐ bei Spotify oder Apple bewerten 😉
1.000 Dank!2023-12-2802 min
Going ForwardA Year of Transformation: Best of the Going Forward Podcast | 2023Thank you for joining us on this journey through 2023 with the Going Forward Podcast. We're truly grateful for your support and engagement. As we wrap up a year filled with inspiring conversations and invaluable insights from a diverse group of experts and entrepreneurs, we look forward to what the next year holds. Stay tuned for more in 2024!
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
...2023-12-2747 min
Going ForwardGoing Forward Episode 92 | Scale Your Business With Proper Processes, With Chris Ronzio of TrainualWelcome to the Going Forward Podcast! In this episode, join us for an insightful conversation with Chris Ronzio, the visionary founder of Trainual. Dive into the world of streamlined business processes and discover the transformative impact Trainual has on organizational clarity and efficiency.
Chris shares valuable insights into how Trainual empowers companies to achieve unparalleled clarity in their operations, fostering a workplace culture that thrives on productivity. Explore the innovative features of Trainual, designed to revolutionize the way you manage and organize your team's processes.
As a special treat...2023-12-1148 min
SharkPreneurCrush Your PPC Results with OptmyzrCrush Your PPC Results with OptmyzrFred Vallaeys, Optmyzr – The Sharkpreneur podcast with Seth Greene Episode 968 Fred VallaeysFred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industr...2023-09-1125 min
Going ForwardGoing Forward Episode 83 | Realize Your Legal Marketing Potential with Michael Mogill of CrispWelcome to the first episode of Going Forward, with Eric Elliott. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US.
Mr. Elliott is...2023-07-051h 09
Predictable B2B SuccessHow to balance AI optimization for PPC with customer insights to drive growthIn this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaigns' performance. Vallaeys also shares insights from his two books on automation and gaining a competitive advantage.
Frederick Vallaeys is a seasoned entrepreneur and leading PPC search and marketing...2023-06-1342 min
Search Marketing AcademyJon Payne: Refining the Conversion-to-Sale ExperienceJon Payne is the director of Noisy Little Money, a digital marketing agency in Bristol, UK that drives genuine business growth through search, social and inbound marketing. Jon walks me through why NLM chose to focus on SEO and HubSpot marketing as their core offerings, the compounding costs of ignoring your post-conversion experience, and how to plug those gaps. We also talked about our shared disdain of spammy sales emails and his close encounter with the Italian police.
www.optmyzr.com
www.noisylittlemonkey.com2023-06-1329 min
Search Marketing AcademyJeromy Sonne: How to conquer the audio ads spaceJeromy Sonne is the co-founder and CEO of Decibel, the platform advertisers use to publish audio ads on Spotify, podcasts, and digital radio in under five minutes. Jeromy talks about how audio ads offer the same creative and financial advantages that attracted search marketers to PPC, and why he thinks this is the next big thing in digital advertising. We also dove into his career as a growth operator, founder, and media buyer.
www.optmyzr.com
www.decibelads.com2023-05-2328 min
Search Marketing AcademyMark Williams-Cook: Why our agency is stepping away from PPCMark Williams-Cook is a co-founder and the director of Candour, a search marketing agency in Norwich, UK.
Mark walks Ashwin through Candour’s decision not to take on any new Google Ads clients, how they’re diversifying their interests in organic search, and all the cool things they’re building like Also Asked.
www.optmyzr.com
www.alsoasked.com2023-04-2529 min
Search Marketing AcademyCrystal Carter: Adapting to the new age SERP experienceCrystal Carter the Head of SEO Communications at Wix.
Crystal joins Ashwin to discuss the way Google's search engine results page (SERP) is becoming richer and more dynamic, and what organic and paid marketers need to do to keep up.
We also talked about the Wix SEO Learning Hub, Crystal's positive impact on the digital marketing community, and her success as a public speaker.
www.optmyzr.com
www.crystalcarterseo.com2023-04-0320 min
Be Real Show#424 - Fred Vallaeys gets REAL about how Optmyzr saves clients Millions in Pay Per Click AdvertisingFrederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system. https://www.optmyzr.com/ Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr’s deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering...2023-03-2135 min
Search Marketing AcademyJamar Ramos: Building & running a digital team with heartIf you’ve ever wanted to know what it takes to run both the creative and client sides of a marketing agency, Jamar is one of the few CMO/COO hybrids out there with enough experience to speak on it all.
Jamar Ramos is a versatile, experienced digital marketer who was most recently the COO of Crunchy Links. He joins Ashwin to walk through his career in which he evolved from out-and-out copywriter to adding strategy, client success, and leadership skills to his repertoire.
www.optmyzr.com
ww...2023-03-2026 min
Search Marketing AcademyNitish Dhir: Bringing development UX to PPC automationNitish Dhir is the founder of Prudent Digital, a pay per click ads operator, and a former full-stack developer. He joins Ashwin to explain how his career in engineering allows him to put user experience at the forefront of everything he does.
We also talked about his trip to Phoenix to hear Kasim Aslam of Solutions 8 speak, how he used B2B content to reduce acquisition costs through ads, and why he's firmly in the pro-automation camp.
www.optmyzr.com
www.prudentdigital.com2023-03-1619 min
Search Marketing AcademyMitch Cartwright: Write landing pages that get ads to convertMitch Cartwright is the performance marketer behind Ads That Convert. He's been on both agency and client sides for 5+ years and over the last 12 months, has been helping small and medium businesses achieve great results with Google Ads.
Mitch joins Ashwin to talk about the mistakes present on most landing pages, how he gets it right, the process that allows him to do so at scale, and more. We also talk about AI tools like ChatGPT and the role they could play in copywriting during the coming years.
www...2023-03-0123 min
Search Marketing AcademyCynthia Sandoval: Secure the bag by becoming a client growth partnerCynthia Sandoval, founder of Cynthia Is Marketing, is an expert in Google Ads, Facebook Ads, conversion rate optimization, and email for ecommerce brands.
Cynthia joins Ashwin to talk about her journey from agency rising star to independent growth consultant. Hear about the value of networking with top performers, the hallmarks of good and bad agencies, and get advice on building in-house paid media teams.
www.optmyzr.com
www.cynthiaismarketing.com2023-02-2122 min
The Subscription Box ShowEpisode 242 - Per Per Click aka PPC and How it all works with Frederick Vallaeys, Founder of OptmyzrSend us a textFrederick Vallaeys, Founder of Optmyzr joins me to tell all when it comes to PPC. If you've ever wanted a sure-fire method with PPC, listen to this one. Fred has worked at Google and knows his stuff. He was actually a 3 digit employee... Employee 401 or something close to that. All to say he knows his stuff, he's brilliant and brings a ton to the table today! PPC is a phenomenal way to get your box, your business in front of more eyes at a predictable price! Make sur...2022-10-0431 min
Paris Talks MarketingThe Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr
Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest...2022-09-0139 min
The Kim Barrett Show PodcastThe PPC Playing Field with Frederick VallaeysSend us a textIn this episode of The Kim Barrett Show, we’re talking about a more efficient alternative to PPC management that will optimize your search campaigns.We are joined by Silicon Valley entrepreneur Frederick Vallaeys who is also the CEO and co-founder of Optmyzr. He shares with us his experience as one of the first 500 Google employees, what drove him to delve into the PPC world, how he leveraged all these to pioneering his company, and more! If you loved this episode, don’t forget to subscribe, rate, and share this...2022-08-0924 min
Make Each Click Count Hosted By Andy SplichalDiscussing PPC (Specifically Google PPC) With Frederick VallaeysThis episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers.Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why.Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better...2022-08-0531 min
Opinionated SEO - Digital Marketing NewsAshwin Balakrishnan Interview - Writer, Marketer, StrategistSend us a textToday, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before.Ashwin Balakrishnan:Writer, marketer, strategist. Head of marketing @Optmyzr and contributor @sejournal. Proud husband to a breast cancer survivor.Twitter: @TheCopyTrail - https://twitter.co...2022-08-041h 01
Coffee with ClosersHow to Leverage Paid Media to Drive New Business | Frederick VallaeysHow do you approach PPC in your organization? Today’s guest for Coffee with Closers knows everything about it.
Meet Frederick Vallaeys, a Silicon Valley entrepreneur, author, and leading influencer in PCC search marketing. As one of Google’s first 500 employees, Fred quickly established a reputation as a pioneer of PPC marketing as the company’s first AdWords evangelist.
Today, he is a co-founder and CEO of Optmyzr – a leading multi-award-winning PPC management software.
He distinguishes three key roles in PPC advertising - the PPC Doctor, the PPC Pilot, and the PPC Teacher.
To fully...2022-07-1841 min
Crossover CommerceThe Top 3 Mistakes You Should Avoid Making in PPC⎜ Optmyzr ⎜ EP 227On Episode 227 of the Crossover Commerce Podcast, Ryan Cramer talks with Frederick Vallaeys, Co-Founder/CEO of Optmyzr. They'll cover the top 3 mistakes you should avoid making in PPC. They'll also talk about increasing the efficiency of your Google ads through automation.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong...2022-05-2054 min
Customers Who ClickGaining a Competitive Advantage in PPC Search MarketingIn episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns.The human element will help you stand out and beat the competition.It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and le...2022-04-0542 min
Podcast Archives - QA Selling Online PodcastFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it.
How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...2022-03-1539 min
QA Selling Online at AmazonFrederick Vallaeys, CEO at Optmyzr and One of Google’s first 500 employeesFrederick Vallaeys CEO at Optmyzr and One of Google’s first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it.
How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect wi...2022-03-1539 min
Lab Coat Agents PodcastHow And Why Real Estate Agents Should Use Google As A Part Of Their Marketing Strategy-with Fred Vallaeys- EP 150On this episode of the Lab Coat Agents, Jeff talks to Fred Vallaeys. He is an absolute pioneer in the PPC world and is now the CEO of Optmyzr. Optmyzr is a PPC management platform. Fred is an author of a book called ‘Digital Marketing in AI World: Future-Proofing Your PPC Agency’. He is writing another book as well. Tune in to hear from him. Episode Highlights: The most exciting thing in the world, like technology, gets invented in Silicon Valley. At the age of 15, from Fred’s perspective, computers and everything exciting in the world was happening there. Fred’s first...2022-01-2552 min
Perpetual TrafficOffline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of OptmyzrYou have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalabl...2021-09-071h 00
The Internet Marketing Podcast#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of OptmyzrIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing p...2021-03-1143 min