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Osmin Callis
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OUTdrive
Celebrating 250 OUTdrive Episodes: Stories, Successes and the Road Ahead
In this special 250th episode of OUTdrive, host Cliff Callis takes the mic solo to reflect on five years of podcasting and the many guests who have helped shape the show. From business owners and marketers to rodeo announcers and rural leaders, Cliff revisits some of the most memorable conversations, insightful quotes and meaningful lessons learned. Tune in for reflections, appreciation and a look at what’s to come as OUTdrive continues its mission to connect with rural America and share the stories that matter most.
2025-06-03
12 min
OUTdrive
Celebrating 250 OUTdrive Episodes: Stories, Successes and the Road Ahead
In this special 250th episode of OUTdrive, host Cliff Callis takes the mic solo to reflect on five years of podcasting and the many guests who have helped shape the show. From business owners and marketers to rodeo announcers and rural leaders, Cliff revisits some of the most memorable conversations, insightful quotes and meaningful lessons learned. Tune in for reflections, appreciation and a look at what’s to come as OUTdrive continues its mission to connect with rural America and share the stories that matter most.
2025-06-03
12 min
OUTdrive
The Power of Voice in Rural Communities
In this episode of OUTdrive, Cliff Callis visits with Melanie Rice, National Account Executive for Learfield News & Ag and President of the National Agri-Marketing Association. Growing up on a Missouri farm and now raising her family in rural Iowa, Melanie shares how her agricultural roots shaped her career in media and marketing. Listen in as she discusses the evolving role of ag media, the importance of collaboration between sales and marketing and why staying connected to rural America remains at the heart of her work.
2025-05-20
41 min
OUTdrive
The Power of Voice in Rural Communities
In this episode of OUTdrive, Cliff Callis visits with Melanie Rice, National Account Executive for Learfield News & Ag and President of the National Agri-Marketing Association. Growing up on a Missouri farm and now raising her family in rural Iowa, Melanie shares how her agricultural roots shaped her career in media and marketing. Listen in as she discusses the evolving role of ag media, the importance of collaboration between sales and marketing and why staying connected to rural America remains at the heart of her work.
2025-05-20
41 min
OUTdrive
Inside Alaska’s Health Care Frontier
OUTdrive host Cliff Callis sits down with Bruce Richards, External Affairs Director for Central Peninsula Hospital, to talk about delivering health care in rural Alaska. From his start in the family paving business to navigating politics and now leading key legislative efforts in the health care space, Bruce’s story is as wide-ranging as the geography he serves. Learn how his hospital is addressing workforce needs, building strong community relations and expanding services in one of the most remote parts of the U.S.
2025-05-13
39 min
OUTdrive
Inside Alaska’s Health Care Frontier
OUTdrive host Cliff Callis sits down with Bruce Richards, External Affairs Director for Central Peninsula Hospital, to talk about delivering health care in rural Alaska. From his start in the family paving business to navigating politics and now leading key legislative efforts in the health care space, Bruce’s story is as wide-ranging as the geography he serves. Learn how his hospital is addressing workforce needs, building strong community relations and expanding services in one of the most remote parts of the U.S.
2025-05-13
39 min
OUTdrive
Building Relationships in Rural Marketing
In this episode of OUTdrive, Cliff Callis sits down with Julianna Sonnik, an account executive at Callis, to discuss the importance of building strong relationships in rural marketing. Julianna shares her journey from growing up in Sedalia to pursuing her MBA while working in marketing. She also discusses her experiences in the retail jewelry business and how they prepared her for her current role. Tune in to hear her insights on marketing strategies, relationship building and the power of community engagement.
2025-04-08
33 min
OUTdrive
Building Relationships in Rural Marketing
In this episode of OUTdrive, Cliff Callis sits down with Julianna Sonnik, an account executive at Callis, to discuss the importance of building strong relationships in rural marketing. Julianna shares her journey from growing up in Sedalia to pursuing her MBA while working in marketing. She also discusses her experiences in the retail jewelry business and how they prepared her for her current role. Tune in to hear her insights on marketing strategies, relationship building and the power of community engagement.
2025-04-08
33 min
OUTdrive
Small Towns, Big Banking Ideas
Rural America’s banking needs are changing, and BTC Bank is leading the charge with innovative ideas and a community-first mindset. Cliff Callis welcomes Jonathan Fish to OUTdrive to discuss how BTC Bank is revolutionizing rural banking with mobile branches, youth-focused programs and a dedication to local investment.
2025-03-25
29 min
OUTdrive
Small Towns, Big Banking Ideas
Rural America’s banking needs are changing, and BTC Bank is leading the charge with innovative ideas and a community-first mindset. Cliff Callis welcomes Jonathan Fish to OUTdrive to discuss how BTC Bank is revolutionizing rural banking with mobile branches, youth-focused programs and a dedication to local investment.
2025-03-25
29 min
OUTdrive
Super Bowl 2025 Highlights
The Super Bowl isn’t just about football—it’s also the biggest night in advertising. In this episode of OUTdrive, Cliff Callis sits down with agency president Megan Hartman and account executive Josie Gregory to break down the game’s most memorable ads. From the ones that scored big to the ones that missed the mark, they analyze the strategies, creative choices and marketing takeaways. Tune in for expert insights on what made this year’s commercials stand out.
2025-02-18
27 min
OUTdrive
Super Bowl 2025 Highlights
The Super Bowl isn’t just about football—it’s also the biggest night in advertising. In this episode of OUTdrive, Cliff Callis sits down with agency president Megan Hartman and account executive Josie Gregory to break down the game’s most memorable ads. From the ones that scored big to the ones that missed the mark, they analyze the strategies, creative choices and marketing takeaways. Tune in for expert insights on what made this year’s commercials stand out.
2025-02-18
27 min
OUTdrive
Top Podcasts of 2024
Join us as we take a ride through some of OUTdrive’s most popular episodes from 2024. Host Cliff Callis reflects on insightful conversations with marketing professionals and community leaders, discussing everything from Super Bowl ad strategies to rural banking and state fairs. Whether it's connecting national brands to local markets, blending tradition with modern marketing or building trust within communities, this recap highlights valuable takeaways that will help you drive success in 2025.
2025-01-14
13 min
OUTdrive
Top Podcasts of 2024
Join us as we take a ride through some of OUTdrive’s most popular episodes from 2024. Host Cliff Callis reflects on insightful conversations with marketing professionals and community leaders, discussing everything from Super Bowl ad strategies to rural banking and state fairs. Whether it's connecting national brands to local markets, blending tradition with modern marketing or building trust within communities, this recap highlights valuable takeaways that will help you drive success in 2025.
2025-01-14
13 min
OUTdrive
How AI is Shaping the Future of Marketing
Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis’s Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from the recent Marketing AI Conference, Kyle explains the rapid evolution of AI, from simple machine learning to advanced tools like ChatGPT that can engage in natural conversations. Join us to hear about new trends, copyright issues, data bias and more in this informative episode.
2024-11-19
37 min
OUTdrive
How AI is Shaping the Future of Marketing
Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis’s Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from the recent Marketing AI Conference, Kyle explains the rapid evolution of AI, from simple machine learning to advanced tools like ChatGPT that can engage in natural conversations. Join us to hear about new trends, copyright issues, data bias and more in this informative episode.
2024-11-19
37 min
OUTdrive
The Art of Relationship-Driven Marketing
Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats. Josie highlights the importance of listening to clients and delivering creative solutions tailored to their needs. Tune in for a fascinating look at the day-to-day responsibilities that drive successful marketing campaigns and the career path that led her here.
2024-10-01
25 min
OUTdrive
The Art of Relationship-Driven Marketing
Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats. Josie highlights the importance of listening to clients and delivering creative solutions tailored to their needs. Tune in for a fascinating look at the day-to-day responsibilities that drive successful marketing campaigns and the career path that led her here.
2024-10-01
25 min
Automation Unplugged Podcast
AU #270: Special Announcement From Ron Callis: What’s Ahead for Automation Unplugged
SHOW NOTESAutomation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We’re re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what’s in store for Automation Unplugged!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff...
2024-07-31
13 min
OUTdrive
Unique Skill Set Drives Digital Performance
Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital. Andrew offers a fascinating perspective on the importance of strategy in our campaigns and the significant role of influencer marketing in today's landscape. His military background parallels the core of what we do in marketing and his experiences in Iraq and Africa, along with his current role in tr...
2024-06-25
45 min
OUTdrive
Unique Skill Set Drives Digital Performance
Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital. Andrew offers a fascinating perspective on the importance of strategy in our campaigns and the significant role of influencer marketing in today's landscape. His military background parallels the core of what we do in marketing and his experiences in Iraq and Africa, along with his current role in tr...
2024-06-25
45 min
OUTdrive
Super Bowl 2024 Highlights
It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk about their favorite ads during the big game…and maybe the ones that didn't quite cut it. Get your game face ready for an episode full of NFL chat, all things marketing and, of course, some laughter.
2024-02-13
38 min
OUTdrive
Super Bowl 2024 Highlights
It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk about their favorite ads during the big game…and maybe the ones that didn't quite cut it. Get your game face ready for an episode full of NFL chat, all things marketing and, of course, some laughter.
2024-02-13
38 min
OUTdrive
Shot Show Highlights
The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this year’s event, then joined him on the podcast to discuss their takeaways from the show. Learn more about industry research findings, the significance of storytelling in marketing, the relentless pursuit of innovation and more. Tune in to hear about the industry's dynamic nature, where innovation, consumer trends, and strategic relationship-building ar...
2024-02-06
26 min
OUTdrive
Shot Show Highlights
The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this year’s event, then joined him on the podcast to discuss their takeaways from the show. Learn more about industry research findings, the significance of storytelling in marketing, the relentless pursuit of innovation and more. Tune in to hear about the industry's dynamic nature, where innovation, consumer trends, and strategic relationship-building ar...
2024-02-06
26 min
OUTdrive
Podcast Takeaways From 2023
Welcome to OUTdrive and welcome to 2024! We hope each of you had a safe and happy new year’s celebration, however you chose to spend it. Today, we’re taking a special drive down memory lane and revisiting some of the most impactful stories and insights we shared over the past year. We want to be up front and share with you though that we used AI technology tools to scroll through all 52 episodes to give us a starting point for today … so buckle up and let’s get rolling. Our highlights include a focus on the e...
2024-01-01
07 min
OUTdrive
Podcast Takeaways From 2023
Welcome to OUTdrive and welcome to 2024! We hope each of you had a safe and happy new year’s celebration, however you chose to spend it. Today, we’re taking a special drive down memory lane and revisiting some of the most impactful stories and insights we shared over the past year. We want to be up front and share with you though that we used AI technology tools to scroll through all 52 episodes to give us a starting point for today … so buckle up and let’s get rolling. Our highlights include a focus on the e...
2024-01-01
07 min
OUTdrive
Leading the Way with Marketing Technology
We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them. One of the ways we stay...
2023-11-27
48 min
OUTdrive
Leading the Way with Marketing Technology
We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them. One of the ways we stay...
2023-11-27
48 min
OUTdrive
Staying Ahead of the Curve
The digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It’s just one of the reasons we’ve been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hart...
2023-10-24
32 min
OUTdrive
Staying Ahead of the Curve
The digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It’s just one of the reasons we’ve been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hart...
2023-10-24
32 min
OUTdrive
Thanking America’s Labor
Today’s short solocast is about labor, and I’m proud to say I work with some of the best labor talent you’ll find anywhere. Over the years, I’ve been fortunate to work with a lot of great people – great associates, great clients, and great partners, many of whom have become great friends. I tell people often, you can’t have too many friends, and I really believe that. So to our associates at Callis, thank you for everything you do for our clients and our business. We truly value your talent and your hard work. To our clients...
2023-09-05
05 min
OUTdrive
Thanking America’s Labor
Today’s short solocast is about labor, and I’m proud to say I work with some of the best labor talent you’ll find anywhere. Over the years, I’ve been fortunate to work with a lot of great people – great associates, great clients, and great partners, many of whom have become great friends. I tell people often, you can’t have too many friends, and I really believe that. So to our associates at Callis, thank you for everything you do for our clients and our business. We truly value your talent and your hard work. To our clients...
2023-09-05
05 min
OUTdrive
Building a New Brand
Organizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, Callis helped Center for Human Services rebrand with a new visual identity, new messaging and imagery, a new website and a comprehensive marketing communications program. Center for Human Services is a world class organization in the heart of Missouri that serves thousands of individuals across the state with developmental and behavioral challenges. Marissa Ivie is CHS’s Director of Outreach and Communications, and she recognized the need for a new brand and advocated to make it happen. The result is a...
2023-04-17
35 min
OUTdrive
Building a New Brand
Organizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, Callis helped Center for Human Services rebrand with a new visual identity, new messaging and imagery, a new website and a comprehensive marketing communications program. Center for Human Services is a world class organization in the heart of Missouri that serves thousands of individuals across the state with developmental and behavioral challenges. Marissa Ivie is CHS’s Director of Outreach and Communications, and she recognized the need for a new brand and advocated to make it happen. The result is a...
2023-04-17
35 min
OUTdrive
Trade Shows: Past, Present, and Future
There is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back - and in a big way. Tune into this mini-episode for an update on the outdoor shooting sports industry, key tak...
2023-01-31
08 min
OUTdrive
Trade Shows: Past, Present, and Future
There is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back - and in a big way. Tune into this mini-episode for an update on the outdoor shooting sports industry, key tak...
2023-01-31
08 min
OUTdrive
Company Culture
Culture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel - or a “vibe” as the cool kids call it these days. At Callis, we walk the line between hard work and good fun. We have a group of the right people who really care. We strive to make smart decisions and accept that change is inevitable. And, we do all this to maintain our clients' trust. Check out this mini episo...
2022-12-27
10 min
OUTdrive
Company Culture
Culture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel - or a “vibe” as the cool kids call it these days. At Callis, we walk the line between hard work and good fun. We have a group of the right people who really care. We strive to make smart decisions and accept that change is inevitable. And, we do all this to maintain our clients' trust. Check out this mini episo...
2022-12-27
10 min
OUTdrive
Talking Agency Trends
The time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s episode “bite-size,” so you can make the most of your time during a busy week. In this episode, I’m joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. At Callis, we prioritize professional development and continuing education, w...
2022-11-29
21 min
OUTdrive
Talking Agency Trends
The time between Thanksgiving and Christmas can feel like sprinting through a marathon, especially for those in the marketing industry. We know many of our listeners are back at it, too, grinding away to catch up on emails and tasks following the Thanksgiving holiday. That’s why we made today’s episode “bite-size,” so you can make the most of your time during a busy week. In this episode, I’m joined by Callis President Megan Hartman to discuss key takeaways from our recent agency peer meetings in Boston. At Callis, we prioritize professional development and continuing education, w...
2022-11-29
21 min
OUTdrive
A Business Approach to Marketing
At Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional. What you’ll learn: Darren’s rural...
2022-10-24
28 min
OUTdrive
A Business Approach to Marketing
At Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional. What you’ll learn: Darren’s rural...
2022-10-24
28 min
OUTdrive
Celebrating 35 Years
2022 is a significant year for Callis & Associates - it’s our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and featured a past client or project from that year, as well. It’s been a challenge to churn out this content every week, but it’s also been a joy looking back on work and memories from the last three and a half decades and we have seen some great engagement from our fo...
2022-09-01
06 min
OUTdrive
Celebrating 35 Years
2022 is a significant year for Callis & Associates - it’s our 35th Anniversary! Back in January, we started our #CallisTurns35 initiative on our digital and social channels. Every week for the first 35 weeks of 2022, we shared a lesson from each year Callis has been in business and featured a past client or project from that year, as well. It’s been a challenge to churn out this content every week, but it’s also been a joy looking back on work and memories from the last three and a half decades and we have seen some great engagement from our fo...
2022-09-01
06 min
OUTdrive
Seeing the Whole Picture
What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. Meg...
2022-07-12
30 min
OUTdrive
Seeing the Whole Picture
What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client’s business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. Meg...
2022-07-12
30 min
OUTdrive
Defining Actionable Data
In today’s world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that “data without action is just trivia,” meaning that unless you can do something with it, it’s just a number. On this episode of OUTdrive, guest and business owner JJ Reynolds shares with us how his company, Mediauthentic, works to collect better information for clients and present it in an actionable way. What you’ll learn: JJ’s career journey into media buying and video pro...
2022-06-20
35 min
OUTdrive
Defining Actionable Data
In today’s world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that “data without action is just trivia,” meaning that unless you can do something with it, it’s just a number. On this episode of OUTdrive, guest and business owner JJ Reynolds shares with us how his company, Mediauthentic, works to collect better information for clients and present it in an actionable way. What you’ll learn: JJ’s career journey into media buying and video pro...
2022-06-20
35 min
OUTdrive
The Value of Continual Learning
In honor of Memorial Day and the extra-long weekend, Cliff is sharing a bite-sized podcast with some practical business advice. At Callis, Cliff’s team places an emphasis on education and professional development. One of the ways Callis accomplishes that is through involvement with the Agency Management Institute and by being part of a peer network. Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agenc...
2022-05-31
10 min
OUTdrive
The Value of Continual Learning
In honor of Memorial Day and the extra-long weekend, Cliff is sharing a bite-sized podcast with some practical business advice. At Callis, Cliff’s team places an emphasis on education and professional development. One of the ways Callis accomplishes that is through involvement with the Agency Management Institute and by being part of a peer network. Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agenc...
2022-05-31
10 min
OUTdrive
Marketing, Business, and Life Lessons
Happy 100th Episode! We’re celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, guest host Ivy Reynolds turns the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, listeners get an in-depth listen to Cliff’s story, the origins of Callis, and life lessons from 35 years of business. Cliff has over 35 years of experience and expertise in marketing, advertising and public relations. He grew up in the retail business, working alongside his father and brother, where he first learned about the customer experience. Today...
2022-05-03
52 min
OUTdrive
Marketing, Business, and Life Lessons
Happy 100th Episode! We’re celebrating the big 1-0-0 with a very special episode of OUTdrive. This week, guest host Ivy Reynolds turns the mic around to interview our host, the founder and CEO of Callis, Cliff Callis. In this episode, listeners get an in-depth listen to Cliff’s story, the origins of Callis, and life lessons from 35 years of business. Cliff has over 35 years of experience and expertise in marketing, advertising and public relations. He grew up in the retail business, working alongside his father and brother, where he first learned about the customer experience. Today...
2022-05-03
52 min
Automation Unplugged Podcast
Automation Unplugged Episode #199 feat. Ron Callis, CEO & Founder, and Taylor Whipple, VP of Operations & Finance, at One Firefly
Here are some of the topics Ron and Taylor had the opportunity to discuss during this episode2021 Highlights from Automation UnpluggedOne Firefly’s achievements during 2021Goals for 2022 and upcoming industry trendsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au199SHOW NOTESAutomation Unplugged is a live show recorded weekly, hosted by me, Ron Callis. In each Automation Unplugged episode, I speak with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. We produce this show to help our c...
2022-01-31
1h 07
OUTdrive
Producing a Podcast
Have you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI. After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn’t always easy and it’s still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how t...
2022-01-25
17 min
OUTdrive
Producing a Podcast
Have you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI. After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn’t always easy and it’s still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how t...
2022-01-25
17 min
OUTdrive
Creating Content | Podcasts, Social Media and More
When it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels. In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages an...
2022-01-14
46 min
OUTdrive
Creating Content | Podcasts, Social Media and More
When it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels. In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages an...
2022-01-14
46 min
OUTdrive
Year In Review
Everyone is just a few short days away from turning the page to 2022. Callis had another great year in 2021, in large part because their clients saw success and growth. In this episode of OUTdrive, Cliff is taking a drive down memory lane. Callis had a number of exciting projects and notable events this year and Cliff revisits some of the stops they’ve made along the way. Tune in to this episode as Cliff reflects, month by month, on some of our top moments from 2021. And, come back after the new year as Cliff sits down with his...
2021-12-28
20 min
OUTdrive
Year In Review
Everyone is just a few short days away from turning the page to 2022. Callis had another great year in 2021, in large part because their clients saw success and growth. In this episode of OUTdrive, Cliff is taking a drive down memory lane. Callis had a number of exciting projects and notable events this year and Cliff revisits some of the stops they’ve made along the way. Tune in to this episode as Cliff reflects, month by month, on some of our top moments from 2021. And, come back after the new year as Cliff sits down with his...
2021-12-28
20 min
OUTdrive
Cultivating the Future of Missouri Agriculture
The State Fair is an annual celebration of Missouri agriculture and related industries. Within that celebration, there is an ongoing mission to foster success in future farmers and industry leaders. One of the organizations that provides support for that mission is the Missouri State Fair Foundation. For this episode, Cliff Callis sits down with executive director Wendy Loges to learn about some of the youth events, programs, and advancements the Foundation organizes during the 11-day fair. The Missouri State Fair Foundation is a charitable non-profit, member-based organization that supports the Missouri State Fair in resource development and...
2021-10-04
22 min
OUTdrive
Cultivating the Future of Missouri Agriculture
The State Fair is an annual celebration of Missouri agriculture and related industries. Within that celebration, there is an ongoing mission to foster success in future farmers and industry leaders. One of the organizations that provides support for that mission is the Missouri State Fair Foundation. For this episode, Cliff Callis sits down with executive director Wendy Loges to learn about some of the youth events, programs, and advancements the Foundation organizes during the 11-day fair. The Missouri State Fair Foundation is a charitable non-profit, member-based organization that supports the Missouri State Fair in resource development and...
2021-10-04
22 min
OUTdrive
Missouri Grown | Celebrating the Agriculture Industry
Though many Missourians are surrounded by agriculture everyday, the State Fair is the only time of year that goods from the whole state are together in one place. From pears to pork, hundreds of fresh and nutritious products are grown by the men and women of Missouri agriculture. As the Division Director of Business Development at the Department of Agriculture, Davin Althoff and his team take advantage of the 11-day fair to promote state vendors and support their businesses. Davin grew up on a diversified farming operation that founded his passion for agriculture and set his career p...
2021-09-20
29 min
OUTdrive
Missouri Grown | Celebrating the Agriculture Industry
Though many Missourians are surrounded by agriculture everyday, the State Fair is the only time of year that goods from the whole state are together in one place. From pears to pork, hundreds of fresh and nutritious products are grown by the men and women of Missouri agriculture. As the Division Director of Business Development at the Department of Agriculture, Davin Althoff and his team take advantage of the 11-day fair to promote state vendors and support their businesses. Davin grew up on a diversified farming operation that founded his passion for agriculture and set his career p...
2021-09-20
29 min
OUTdrive
Event Planning for the 11-Day State Fair
If you were told to plan an event that included entertainment, food and housing options for 350,000 guests, where would you start? For Kari Mergen, marketing director of the Missouri State Fair, this event planning process happens on a yearly basis. For the second episode in OUTdrive’s “Live from the Fair” series, Cliff Callis sat down with Kari to get an inside look at the strategy behind hosting the state’s largest agricultural expo. Kari is in her seventh year as the marketing director, but her history with the fair goes back much further. As a Green Ridge na...
2021-09-07
26 min
OUTdrive
Event Planning for the 11-Day State Fair
If you were told to plan an event that included entertainment, food and housing options for 350,000 guests, where would you start? For Kari Mergen, marketing director of the Missouri State Fair, this event planning process happens on a yearly basis. For the second episode in OUTdrive’s “Live from the Fair” series, Cliff Callis sat down with Kari to get an inside look at the strategy behind hosting the state’s largest agricultural expo. Kari is in her seventh year as the marketing director, but her history with the fair goes back much further. As a Green Ridge na...
2021-09-07
26 min
OUTdrive
Operating the Missouri State Fair: 11 Days and Beyond
The Missouri State Fair only comes around once a year for 11 days. But, it takes every bit of the other 354 days of the year to make it happen. In the first installment of OUTdrive’s “Live from the Fair” series, Cliff Callis sat down with the director of the fair, Mark Wolfe, to get a better understanding of what goes into making the fair a success. Originally from Mountain Grove, Mark moved to the area to attend college, earning a degree in agricultural business from Missouri Valley College. He went on to own and operate a construction busines...
2021-08-31
34 min
OUTdrive
Operating the Missouri State Fair: 11 Days and Beyond
The Missouri State Fair only comes around once a year for 11 days. But, it takes every bit of the other 354 days of the year to make it happen. In the first installment of OUTdrive’s “Live from the Fair” series, Cliff Callis sat down with the director of the fair, Mark Wolfe, to get a better understanding of what goes into making the fair a success. Originally from Mountain Grove, Mark moved to the area to attend college, earning a degree in agricultural business from Missouri Valley College. He went on to own and operate a construction busines...
2021-08-31
34 min
OUTdrive
The Power and Reach of Missouri Corn
Throughout the summer, you can find corn on the cob on the dinner table in most rural American homes. But, much of the corn grown in Missouri can be found year-round in everyday products like gas, soda, and even diapers. In this episode of OUTdrive, Cliff Callis visits with Bradley Schad, Missouri Corn Growers Association CEO of the Missouri Corn Merchandising Council, about the power and reach of this versatile crop. As a life-long farmer, Versailles native, and University of Missouri alum, Bradley’s agricultural roots go deep into Missouri’s soil and he is passionate about repr...
2021-08-24
29 min
OUTdrive
The Power and Reach of Missouri Corn
Throughout the summer, you can find corn on the cob on the dinner table in most rural American homes. But, much of the corn grown in Missouri can be found year-round in everyday products like gas, soda, and even diapers. In this episode of OUTdrive, Cliff Callis visits with Bradley Schad, Missouri Corn Growers Association CEO of the Missouri Corn Merchandising Council, about the power and reach of this versatile crop. As a life-long farmer, Versailles native, and University of Missouri alum, Bradley’s agricultural roots go deep into Missouri’s soil and he is passionate about repr...
2021-08-24
29 min
OUTdrive
The Presence of Contemporary Art in Rural America, with Doug Freed
The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, Cliff Callis visits with professional artist Doug Freed on his impact on the art culture in the Midwest. Doug is a profound artist, the former head of the State Fair Community College art department and founding director of the Daum Museum of Contemporary Art in Sedalia, Missouri. Doug is represented by galleries in several U.S. cities, including New York City, Boston, Miami, Houston, St. Louis and Kansas City. Doug’s artwork is...
2021-07-13
49 min
OUTdrive
The Presence of Contemporary Art in Rural America, with Doug Freed
The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, Cliff Callis visits with professional artist Doug Freed on his impact on the art culture in the Midwest. Doug is a profound artist, the former head of the State Fair Community College art department and founding director of the Daum Museum of Contemporary Art in Sedalia, Missouri. Doug is represented by galleries in several U.S. cities, including New York City, Boston, Miami, Houston, St. Louis and Kansas City. Doug’s artwork is...
2021-07-13
49 min
OUTdrive
Behind the Scenes of OUTdrive, with Sarah Arnett
In the last few years, communications professionals are riding the new wave of podcasts across audio streaming services. With over 2 million shows to choose from, there is a podcast for anyone and everyone, including rural Americans. In this episode of OUTdrive, Cliff Callis chats with Sarah Arnett, a Marketing Coordinator at Callis. Sarah is one of the key team members behind the podcast, and she gives a behind-the-scenes look at what it takes to produce each episode. Sarah started as a marketing intern at Callis while earning a degree in Public Relations at the University of...
2021-06-22
34 min
OUTdrive
Behind the Scenes of OUTdrive, with Sarah Arnett
In the last few years, communications professionals are riding the new wave of podcasts across audio streaming services. With over 2 million shows to choose from, there is a podcast for anyone and everyone, including rural Americans. In this episode of OUTdrive, Cliff Callis chats with Sarah Arnett, a Marketing Coordinator at Callis. Sarah is one of the key team members behind the podcast, and she gives a behind-the-scenes look at what it takes to produce each episode. Sarah started as a marketing intern at Callis while earning a degree in Public Relations at the University of...
2021-06-22
34 min
OUTdrive
Tradition and Pride | Fairs in Rural America, with Mark Wolfe
Whether it was helping on the farm or going to the county fair, Mark Wolfe grew up enjoying the rural way of life. His early years prepared him for his current role as Director of the Missouri State Fair, where he strategically leads the efforts behind the greatest ten days of Missouri summer. Growing up on a farm, Mark loved agriculture but knew he wanted to take a different career path. He earned a degree in agricultural business from Missouri Valley College, where he was also a member of the intercollegiate baseball team. After graduation, he pursued...
2021-05-10
37 min
OUTdrive
Tradition and Pride | Fairs in Rural America, with Mark Wolfe
Whether it was helping on the farm or going to the county fair, Mark Wolfe grew up enjoying the rural way of life. His early years prepared him for his current role as Director of the Missouri State Fair, where he strategically leads the efforts behind the greatest ten days of Missouri summer. Growing up on a farm, Mark loved agriculture but knew he wanted to take a different career path. He earned a degree in agricultural business from Missouri Valley College, where he was also a member of the intercollegiate baseball team. After graduation, he pursued...
2021-05-10
37 min
OUTdrive
Representing the People of Rural America, with Brad Pollitt
Brad Pollitt is a long-time rural Missourian who represents his neighbors and community as a Missouri State Representative for District 52, which includes parts of Johnson and Pettis counties. A rural American himself, Brad understands the needs of the communities and individuals he represents and leads with their best interests in mind. Growing up in a small community, Brad was very involved in sports and credits his parents and coaches for pushing him to succeed. He wanted to continue the lasting impact his coaches had on him and pursued a career in education to become a coach and...
2021-05-03
40 min
OUTdrive
Representing the People of Rural America, with Brad Pollitt
Brad Pollitt is a long-time rural Missourian who represents his neighbors and community as a Missouri State Representative for District 52, which includes parts of Johnson and Pettis counties. A rural American himself, Brad understands the needs of the communities and individuals he represents and leads with their best interests in mind. Growing up in a small community, Brad was very involved in sports and credits his parents and coaches for pushing him to succeed. He wanted to continue the lasting impact his coaches had on him and pursued a career in education to become a coach and...
2021-05-03
40 min
OUTdrive
Multi-Media Marketing in Rural America, with Jeff Moore
Jeff Moore grew up on his family farm and has been in the agricultural industry his entire life. His passion and experiences enable him to excel in his role as strategic sales director for Farm Progress, one of America’s most trusted sources for agricultural news and information. Jeff learned many life lessons on the farm and has developed a lifelong passion for agriculture along the way. While in college, he explored various career paths before returning to his roots and earning his bachelor’s degree in agriculture business from the University of Missouri. He began his care...
2021-04-26
37 min
OUTdrive
Multi-Media Marketing in Rural America, with Jeff Moore
Jeff Moore grew up on his family farm and has been in the agricultural industry his entire life. His passion and experiences enable him to excel in his role as strategic sales director for Farm Progress, one of America’s most trusted sources for agricultural news and information. Jeff learned many life lessons on the farm and has developed a lifelong passion for agriculture along the way. While in college, he explored various career paths before returning to his roots and earning his bachelor’s degree in agriculture business from the University of Missouri. He began his care...
2021-04-26
37 min
OUTdrive
Lifestyle Marketing in Rural America, with Shawn Wozniak
Shawn Wozniak is an outdoor enthusiast that loves the rural lifestyle. His passions make him a great fit for his role of MEC Outdoors manager at Mayville Engineering Company. Known for its exceptional quality and service, MEC Outdoors is a leading manufacturer of shotshell reloaders, clay target machines, metallic reloaders and accessory products. Shawn grew up in Wisconsin and his love for the outdoors began at an early age, spending his time in the woods or on the water every chance he had. This passion led him to earn a degree in conservation from the University of...
2021-04-19
24 min
OUTdrive
Lifestyle Marketing in Rural America, with Shawn Wozniak
Shawn Wozniak is an outdoor enthusiast that loves the rural lifestyle. His passions make him a great fit for his role of MEC Outdoors manager at Mayville Engineering Company. Known for its exceptional quality and service, MEC Outdoors is a leading manufacturer of shotshell reloaders, clay target machines, metallic reloaders and accessory products. Shawn grew up in Wisconsin and his love for the outdoors began at an early age, spending his time in the woods or on the water every chance he had. This passion led him to earn a degree in conservation from the University of...
2021-04-19
24 min
OUTdrive
Blending New Tech with Rural American Integrity, with Steven Burger
Steven Burger is the president and third-generation owner of the Burger family to operate Burgers’ Smokehouse, a company that has withstood the test of time because of its family values, hard work and innovation. In 1927, Steven’s grandfather began curing country hams using his mother’s proven recipe from Germany. The business steadily grew over the years, and their ham house was built in the 1950s. Steven’s father and grandfather continued to expand the business by adopting new technologies and methods. Today, Steven and his family are continuing to build upon this foundation and preparing the business...
2021-04-12
22 min
OUTdrive
Blending New Tech with Rural American Integrity, with Steven Burger
Steven Burger is the president and third-generation owner of the Burger family to operate Burgers’ Smokehouse, a company that has withstood the test of time because of its family values, hard work and innovation. In 1927, Steven’s grandfather began curing country hams using his mother’s proven recipe from Germany. The business steadily grew over the years, and their ham house was built in the 1950s. Steven’s father and grandfather continued to expand the business by adopting new technologies and methods. Today, Steven and his family are continuing to build upon this foundation and preparing the business...
2021-04-12
22 min
OUTdrive
Sharing the Stories of Rural America, with Andrew McCrea
Dr. Andrew McCrea is the creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American Countryside” has won five Oscars for rural and agricultural broadcasting. Andrew is also the owner of McCrea Farms, keynote speaker for leadership training and author of five award-winning books on life and leadership. Andrew is an expert in the field of communications media, interpersonal motivation and environmental team building. He loves communicating and building up people and their communities through storytelling. Andr...
2021-03-16
37 min
OUTdrive
Sharing the Stories of Rural America, with Andrew McCrea
Dr. Andrew McCrea is the creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American Countryside” has won five Oscars for rural and agricultural broadcasting. Andrew is also the owner of McCrea Farms, keynote speaker for leadership training and author of five award-winning books on life and leadership. Andrew is an expert in the field of communications media, interpersonal motivation and environmental team building. He loves communicating and building up people and their communities through storytelling. Andr...
2021-03-16
37 min
OUTdrive
The Art of Storytelling, with Dana Kelchner
Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency. An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public...
2021-02-15
29 min
OUTdrive
The Art of Storytelling, with Dana Kelchner
Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency. An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public...
2021-02-15
29 min
Automation Unplugged Podcast
Automation Unplugged Episode #156 feat. Ron Callis, CEO at One Firefly
Here are some of the topics Chris had the opportunity to discuss with Ron Callis:How Ron found his way into the custom integration industryRon’s unique experience being part of a human-powered submarine team while a student at Virginia TechThe One Firefly company culture and how they were able to shift to a fully remote company in 2016Ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au156SHOW NOTES...
2021-02-08
1h 15
OUTdrive
Digital Marketing in Rural America | Emerging Marketing Technologies, with Kyle Meek
Kyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes. A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and experience allowed him to take on many roles, including website development and optimization, digital ad strategy, SEO strategy and implementation and data analysis. He received his bachelor’s degree from the University of Central Missouri, majoring in Gr...
2020-09-11
36 min
OUTdrive
Digital Marketing in Rural America | Emerging Marketing Technologies, with Kyle Meek
Kyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes. A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and experience allowed him to take on many roles, including website development and optimization, digital ad strategy, SEO strategy and implementation and data analysis. He received his bachelor’s degree from the University of Central Missouri, majoring in Gr...
2020-09-11
36 min
Mandown - London
Mandown- London. Season2, Ep 1; Catch Up.
After circa 4 weeks of settling back into newness we catch up with host Stephen Callis and all things relevant to Mandown London.
2020-08-20
24 min
OUTdrive
Staying the Course | Forward Progress Through Challenging Times
In this episode of OUTdrive, Cliff discusses the power of staying the course in a quick solocast. At Callis, we believe that our country, our economy and our citizens are too strong to let anything stand in the way of our future, so we’re staying the course, and we encourage you to as well. Listen in, as Cliff shares personal and professional strategies that you can implement to effectively manage and grow your business. Strategies that Callis has implemented to stay the course through past and present challenges Examples of staying ahead of trends to maintain a co...
2020-08-03
07 min
OUTdrive
Staying the Course | Forward Progress Through Challenging Times
In this episode of OUTdrive, Cliff discusses the power of staying the course in a quick solocast. At Callis, we believe that our country, our economy and our citizens are too strong to let anything stand in the way of our future, so we’re staying the course, and we encourage you to as well. Listen in, as Cliff shares personal and professional strategies that you can implement to effectively manage and grow your business. Strategies that Callis has implemented to stay the course through past and present challenges Examples of staying ahead of trends to maintain a co...
2020-08-03
07 min
Mandown - London
Mandown - London. Ep 9; When do the Good Things Start?
Host, Stephen Callis shares a chapter from a current book he is ready with added self reflection.
2020-07-19
20 min
Mandown - London
Mandown - London. Ep 8; Preparation.
When opportunity meets preparation, luck is born. Host, Stephen Callis reflects on members' interaction with the aforementioned quote.
2020-07-08
21 min
Mandown - London
Mandown - London. Ep 7; Anxiety Uk Recap
Dave, from Anxiety Uk (https://www.anxietyuk.org.uk/) shared some key tips so host, Stephen Callis, delved deeper.
2020-07-02
22 min
Mandown - London
Mandown- London. Ep 3; Stephen Callis.
Stephen Callis chews the fat about his own mental health experience. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
2020-06-10
37 min
OUTdrive
The Callis Story, a Rural America Marketing Niche and the Evolution of OUTdrive
OUTdrive shares actionable marketing insights you can apply to help you reach, connect and convert rural American consumers. In the first episode, Cliff Callis, owner and President of Callis, puts the pedal to the metal sharing the story of the evolution of OUTdrive and how it came to be, a brief history of Callis as an agency and some of his favorite nuggets of wisdom. Cliff founded Callis Advertising in 1987 in his hometown of Sedalia, Missouri. Recognizing a need for a strong advertising agency in the community, Cliff set out to utilize his experience in retail, merchandising a...
2020-05-19
10 min
OUTdrive
The Callis Story, a Rural America Marketing Niche and the Evolution of OUTdrive
OUTdrive shares actionable marketing insights you can apply to help you reach, connect and convert rural American consumers. In the first episode, Cliff Callis, owner and President of Callis, puts the pedal to the metal sharing the story of the evolution of OUTdrive and how it came to be, a brief history of Callis as an agency and some of his favorite nuggets of wisdom. Cliff founded Callis Advertising in 1987 in his hometown of Sedalia, Missouri. Recognizing a need for a strong advertising agency in the community, Cliff set out to utilize his experience in retail, merchandising a...
2020-05-19
10 min