Shows
Performance Marketing MindsEpisode 9. Balancing Cool Tech and Real Solutions: Insights from Laine RosaJoin our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by TeadsIn this episode, Laine discusses the art of building AI solutions that truly make an impact. Laine emphasises the importance of prioritising real customer needs over flashy innovation, sharing insights on how technology should drive customer success and solve meaningful problems. From balancing innovation with practicality to ensuring platforms deliver results, this conversation is packed with valuable insights for anyone navigating the evolving...
2025-12-2137 min
Performance Marketing MindsEpisode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-KuttabJoin our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, XevioIn this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and the importance of understanding funnels. They touch on lead generation, overlooked markets, and innovative strategies in a competitive landscape, with Nadim sharing his vision for creating meaningful change through political engagement.Sit back, relax, and enjoy the conversation with Nadim Batista-Kuttab!
2025-12-0844 min
מבט לאחורבעלים של חברה עם 200 עובדים: "אנחנו נמצאים בתוך מהפכה" | גיל קרת | מבט לאחור פרק #63בפרק הזה אירחנו את גיל קרת, מנכ"ל ושותף מייסד ב־Brooks-Keret, אחת מחברות הפיננסים המשמעותיות בישראל, עם מעל 200 עובדים ו־30 שנות פעילות.גיל ליווה אלפי סטארטאפים מאז היום הראשון, כולל ענקיות כמו Elementor, Outbrain, Mellanox.דיברנו על השינויים הדרמטיים ש-AI מביא לעולם העבודה, על בועות טכנולוגיה בעבר, ועל האם אנחנו לפני מהפכה אמיתית או עוד הייפ חולף.משם צללנו לסיפור של ברוקסן קרת איך זה מתחיל משני אנשים במרתף קטן בתלמון, ואיך זה הפך לחברה שמנהלת פיננסים לחברות מהגדולות בישראל.זה פרק שכל יזם חייב לשמוע במיוחד אם אתם בתחילת הדרך ורוצים להבין איך נראית עבודה אמיתית, תהליכים נכונים וצמיחה לאורך זמן.רוצים ליצור תוכן ברמה הגבוהה ביותר? אנחנו מזמינים אותכם לאולפנים שלנו! 👇🏽https://www.bist.org.ilלטיקטוק של מבט לאחור:https://www.tiktok.com/@podcast.mabatלאינסטגרם של מבט לאחור:https://www.instagram.com/podcast.mabat/להצטרפות לקהילת היזמים שלנו:https://forms.gle/bbRtBmMcG9svJWE79ל-LinkedIn האישי שלי:https://www.linkedin.com/in/ram-amediל-Instagram האישי שלי:https://www.instagram.com/ram_amediל-Facebook האישי שלי:https://www.facebook.com/@ram.amedi.7לאתר של BIST:https://www.bist.org.il/ליוטיוב של BIST:https://www.youtube.com/@BISTIsraelלאינסטגרם של BIST:https://www.instagram.com/bist_israelלטיקטוק של BIST:https://www.tiktok.com/@bist_israelלאתר של Seedbiz:https://www.seedbiz.co.il/לינקים אורחים:https://brooks-keret.co.il/פרקים:----------01:21 – פתיחת הפרק והיכרות עם גיל קרת 05:00 – איך נבנית חברה עם 200 עובדים לאורך 30 שנה 12:45 – ליווי פיננסי לסטארטאפים וטעויות נפוצות של יזמים 19:30 – האם אנחנו בבועה? ההבדל בי...
2025-11-251h 22
Performance Marketing MindsEpisode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan RosenbaumJoin our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media.In this episode, Raanan shares his journey from a traditional career to excelling in direct response marketing.Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business strength, the rise of Eastern European brands, and the importance of trusting your instincts and asking the right questions.So sit back and enjoy the chat with Raanan...
2025-11-1746 min
Master Mind Podcastפרק 50 חגיגי לפודקאסט על המיזוג של אאוטבריין עם חברת המדיה הגלובאלית🎉 פרק 50 למאסטרמיינד! חמישים פרקים של שיחות עומק, גילויים, ניסויים, טעויות, ופריצות דרך בעולם ה-B2B מרקטינג, הלינקדאין והבינה המלאכותית. מי היה מאמין שכשהתחלנו – שני חברים שאוהבים לדבר על שיווק – נגיע לקהילה כל כךגדולה, מקצועית וסקרנית.בפרק ה-50 חגגנו בענק עם אלון רודד (Teads, לשעבר Outbrain) לשיחה מרתקת על האבולוציה של ה־Open Web, על המיזוג בין Outbrain ל-Teads, על המעבר מ-Performance ל-Brand ועל מה שמחכה לעולם ה-B2B בשנת 2025.תודה ענקית לכל מי שמאזין, מגיב, משתף ומביא אותנו לשולחנות העבודה של אנשי שיווק, פרסום וטכנולוגיה בישראל ובעולם 💙 אנחנו רק מתחממים.
2025-11-051h 08
Performance Marketing MindsEpisode 6. Bridging Brand and Performance: Insights from Anthony Chiaravallo.Join our host, Joe Addona, in this episode of Performance Marketing Minds as he chats with Anthony Chiaravallo, CEO of Vallo Media.In this episode, Anthony discusses his journey from sales to founding his agency during the COVID-19 pandemic. He highlights the balance between brand building and performance marketing, the power of storytelling, and insights from his upcoming book, Brand Powered Media, which helps marketers bridge branding and performance for better results. Let's get into the conversation with Anthony Chiaravallo!
2025-11-0437 min
Performance Marketing MindsEpisode 5. Mastering the Art of Influence in Marketing with Kyle KostechkaJoin our host, Joe Addona, in this episode of Performance Marketing Minds as he connects with Kyle Kostechka, Senior Business Development Manager at ClickBank. Together, they dive into the art of influence in marketing, exploring how understanding personal development and leveraging your strengths can lead to success. They discuss key trends like high-margin products, the growing impact of native advertising, and strategies to stay ahead in the ever-evolving marketing landscape, offering insights into consumer behavior, effective team-building techniques, and how to future-proof your efforts.Jump right in!
2025-10-2142 min
Performance Marketing MindsEpisode 4. The Changing Landscape of Affiliate Marketing with Kyle DanaJoin our host, Joe Addona, in this episode of Performance Marketing Minds as he catches up Kyle Dana, the Director of Digital Strategy and Growth at Digistore24.In this episode, they’ll discuss the evolution of affiliate marketing, particularly in the health sector, and the changing landscape of VSLs. We’ll also talk about the decline of traditional email affiliates, the rise of influencers, and the integration of AI in performance marketing.Additionally, they’ll highlight the importance of optimizing backends, adapting to new market trends, networking at events, and exploring micro...
2025-10-0841 min
Performance Marketing MindsEpisode 3. Why Trust Means Everything In Performance Marketing with Eric SchechterJoin our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp.In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scope of the business through the acquisition of Grommet.They’ll talk about the importance of trust in e-commerce and business leadership, how to leverage storytelling to elevate branding, and identifying the key metrics that drive success in our crazy industry. So, without further ado, let’s jump...
2025-09-2150 min
Performance Marketing MindsEpisode 2. From Affiliate Hustle to Agency Success with Jason KutasiJoin our host Joe Addona in this episode of Performance Marketing Minds as he chats with Jason Kutasi, DTC marketer and angel investor. In this episode, Jason shares his path from affiliate marketer to offer owner to agency leader, discussing key lessons learned along the way and the importance of trust, reputation, and passion in media buying. Together, they dive into the essentials of performance marketing, including crafting strong offers, building strategic partnerships, and creating persuasive copy. Don’t miss this insightful and actionable conversation!
2025-09-0948 min
Performance Marketing MindsEpisode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe HigginsJoin host Joe Addona in this episode of Performance Marketing Minds as he sits down with Joe Higgins, VP Business Development and Partners, and an expert in the world of search arbitrage.In this episode, they’ll dive into how search has evolved significantly over the years and why delivering quality traffic has become more critical than ever.They’ll also discuss the challenges newcomers face in a crowded and competitive market, the impact of shifting compliance mandates, and the importance of adapting to a constantly changing industry landscape.
2025-08-1938 min
Brand BuildersHow to Scale Your eCom Brand with Native Ads (Ft. AppLovin Expert) | Val ShahScaling Your Ecom Brand Beyond Meta: The Rise of Native Ads & AppLovin – with Val Shah
Still scaling with just Facebook and Google? You're leaving money on the table.
In this episode, I sit down with Val Shah, one of the top media buyers in the game, to break down how eCommerce brands are scaling outside the Meta-Google duopoly—using native advertising platforms like Taboola, Outbrain, Revcontent, MGID, and the explosive rise of AppLovin, the mobile in-app ad network dominating in 2025.
Val shar...
2025-07-0753 min
Next in MediaSo, is AI Going to Ruin the Internet and Kill Journalism?Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads. Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to s...
2025-02-1126 min
The FPC PodcastEpisode 9: tvScientific closes a $25M Series B, Outbrain completes the Teads acquisition, Coinbase acquired SpindlChapters00:00 Introduction and FPC Updates06:00 tvScientific's $25M Series B Funding Round12:01 Teads and Outbrain Acquisition merger17:03 Horizon's Strategic Expansion Plans25:07 Coinbase Acquires Spindl: A New Era in Web3 Advertising Hosted on Acast. See acast.com/privacy for more information.
2025-02-0538 min
The MadTech PodcastMadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad TargetingOn today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal
2025-02-0502 min
Boardroom ClubUnicorn Conference: OutbrainWatch this exclusive virtual chat with Yaron Galai, CO-Founder and Chairman at Outbrain (NASDAQ: OB).Outbrain is a leading advertising company which helps publishers by displaying feeds of recommended contents and ads. Most recently Outbrain acquired one of their competitors, Teads for $1 billion, forming a new open-web advertising heavyweight .Prior to founding Outbrain, Yaron was Co-Founder, SVP of Quigo, Inc, a provider of performance-based marketing solutions for advertisers. Quigo was acquired by AOL for $350 million in December 2007. Previously, Yaron was Co-Founder & VP Business Development at Ad4ever, which was later...
2024-11-1339 min
OMT - WebinareSo geht’s: Mit Native Ads gezielt Kunden gewinnen und profitabel auf bis zu € 25 000 täglich“Native Ads: Der Schlüssel zur Diversifizierung Deines Traffics im Q4”
In diesem Webinar erhalten Teilnehmer:innen einen umfassenden Überblick über Native Ads und erfahren, wie sie ihre Marketing-Strategie durch die Integration von Taboola und Outbrain Ads optimieren können. Unternehmen, die bereits in Meta und Google Ads investieren, lernen, wie sie ihre Reichweite gezielt erweitern und den Traffic diversifizieren können.
Marcel Sattler, ein führender Experte mit über 10 Jahren Erfahrung und einem Adspend von mehreren hundert Millionen Euro, teilt Best Practices, wertvolle Case Studies und konkrete Handlungsempfehlungen. Dieses Webinar ist besonders relevant für Unternehmen, die vor dem wichtigen vi...
2024-09-1354 min
Founders' Marketing CompassEP 14 - Paul Knegten, Founder and former CMO of Outbrain & Beeswax - "We know it when we see it"In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Paul Knegten, former CMO of Outbrain and Beeswax, and a seasoned startup founder. Paul shares invaluable insights on the dynamic relationship between startup founders and their marketing teams. Drawing from his rich experience in both enterprise companies and startups, Paul discusses the challenges of translating high-level metrics into actionable KPIs, the evolving role of CMOs at different company stages, and the critical qualities to look for when building a marketing team. He emphasizes the importance of understanding customer needs, the power of saying "no" in...
2024-09-0956 min
The MadTech PodcastMadTech Daily: Outbrain Confirms Teads Purchase; Bending Spoons Acquires WeTransferOn today's MadTech Daily: Outbrain Confirms Teads Purchase; Bending Spoons Acquires WeTransfer; Perplexity to Share Ad Revenue With Signed-Up Publishers
2024-08-0202 min
The Media Leader PodcastStories that mattered this week: Google's cookie reversal, Netflix, potential Teads and Outbrain dealReporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.The pair discuss Google's reversal on cookie deprecation, plus coverage around the latest earnings from Alphabet, Spotify, Netflix and others, as well as an odd match for Teads and Outbrain.Highlights00:21: Google's U-turn on cookie deprecation6:46: Alphabet earnings 8:23: Netflix earnings 11:22: Spotify earnings14:30: Warner Bros Discovery considers split16:45: Teads and Outbrain's potential merger15:45: News round-up: Publicis Groupe's stronger-than-expected Q2 earnings; Vivendi's plans to li...
2024-07-2521 min
Media IntelligenceRebooting Investment in the News Ecosystem feat. The Washington Post & OutbrainIn this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com
2024-06-1730 min
The Rebooting ShowCan ads support news?This episode from Cannes of The Rebooting Show, presented by Outbrain, features David Kostman (CEO of Outbrain), Kate Scott-Dawkins (Global President for Business Intelligence at GroupM), and Johanna Mayer-Jones (chief advertising officer of the Washington Post). They discuss the ad market's growth contrasted with the decline in ad revenue for news publishers. Emphasizing the value of trusted journalism, they explore the importance of advanced audience targeting and AI in creating brand-safe environments. The conversation highlights the need for new strategies and better communication to showcase the value of news audiences to advertisers.Skip to topic:00:00 Introduction01:43...
2024-06-1732 min
The AbstractEp 37: IPO, Acquisitions & Board Membership: Nithya Das, Chief Legal & Administrative Officer, DiligentHow can legal leaders thrive while navigating major M&A and capital market transactions? How do you expand the GC or CLO title and take on broader executive roles? And how do you leverage your experience into a board seat?Nithya Das, Chief Legal and Chief Administrative Officer at Diligent, has taken on each of these challenges and used the lessons she gained from them to advance her career exactly where she wants it to go. Formerly the chief legal and people officer of the so-called “AppNexus mafia” during the startup’s historic sale to AT&T, Nithya...
2024-05-0638 min
Unboxing Ecommerce: Operations Behind Online BrandsWarby ParkerJames and Jennifer order from Warby Parker and feel trusted.Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance.Research included these sources:Warby Parker: https://www.warbyparker.com/historyThe Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/Wikipedia: https://en.wikipedia.org/wiki/Warby_ParkerGoogle Finance: https://www.google.com/finance/quote/WRBY:NYSE?sa=X&ved=2ahUKEwjYnbeey4OEAxWkvokEHZCSAncQ3ecFegQIJBAf Technology ListOutbrain, https://www.outbrain.com Drive Better Busines...
2024-03-1253 min
Digital Marketing TodayEngaging Audiences & Tracking Success: Today's Digital Marketing Game Changers Digital Marketing Today Podcast Digital Marketing Today: Innovations and Techniques Welcome to "Digital Marketing Today", the definitive podcast for up-to-the-minute news on digital marketing techniques and innovations. Dive deep into the ever-evolving world of digital marketing with us, where we discuss everything you need to stay ahead in this dynamic field. Today's Segment Highlights Video Content Trends: Explore the surge in short, captivating video content and how platforms like YouTube Shorts are shaping the future of consumer engagement. Strategic Partnerships: Learn about Outbrain's partnership with News Corp Australia and its impact on content discovery...
2024-02-1206 min
Marketing B2B TechnologyInterview with Sara Madison - OutbrainSara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budget.
She also discusses her passion for product marketing and how her experience in both large enterprises and start-ups has influenced her career.
About Outbrain
Outbrain is a leading technology platform that drives business results by engaging p...
2024-01-2527 minOMT - WebinareNative Ads Profitable Skalierung Mit Taboola & Outbrain (Marcel Sattler)Native Advertising ist Werbung, die nicht wie Werbung aussieht. Die meisten Marketing-Profis haben bereits von Native Ads gehört, aber den Channel nie wirklich profitabel skaliert. Hast Du Dein Glück auch schon mit Taboola oder Outbrain versucht?
Native Ads funktionieren – wenn Du es richtig machst. In dem Webinar mit Marcel Sattler, dem führenden Native-Advertising-Experten, erfährst Du, unter welchen Voraussetzungen Native Ads funktionieren, wie ein Funnel aussieht und welches Skalierungspotenzial hinter Taboola und Outbrain steht. Erfahre außerdem wertvolle Insights aus Kampagnen mit über 50.000 Euro Tagesbudget.
Folgendes hast Du nach dem Webinar gelernt:
Was sind Native Ads und wie geli...
2023-09-1555 min
Programmatic TalksBusiness Review -Q1/ 2023 TTD a toda pastilla, CTV, Audio y Social¿Cómo se ve el mercado #onlineadvertising para 2023 después de los informes del Q1 2023 de todos los principales actores❓ cotizados
Cuando a finales de abril vi Google reportando una caída (9%) en los ingresos en el negocio programático de Google y una caída (3%) en los ingresos YouTube para el primer trimestre, pensé: "este va a ser un año difícil"
🆗Pero de repente Meta publicó un crecimiento del +3% (después de caer un 4% en el último T de 2022), y Amazon reportó un aumento del +21% en su negocio publicitario, y pensé: "tal vez 2023 no será un desastre total"
Ento...
2023-05-3119 min
Tech TalksShould AI photos be marked as fake? Outbrain's co-CEO suggests so.Today we're talking to Outbrain co-CEO Yaron Galai. Recording in November in New York, his comments feel so on point with this weeks' news of deep-fake Pope Francis, and Levi's 'diverse' AI models (and we don't mean data modelling)!
Should AI pictures be marked as fake? Can advertisers be an agent for equality?
2023-03-3021 minTech TalksShould AI photos be marked as fake? Outbrain's co-CEO suggests so.Today we're talking to Outbrain co-CEO Yaron Galai. Recording in November in New York, his comments feel so on point with this weeks' news of deep-fake Pope Francis, and Levi's 'diverse' AI models (and we don't mean data modelling)!
Should AI pictures be marked as fake? Can advertisers be an agent for equality?
2023-03-3021 min
Marketecture: Get Smart. Fast.Outbrain Goes SaaS With New Keystone ProductOutbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/outbrain-yaron-galai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and ma...
2022-10-3105 min
DigiMarCon PodcastIt’s Quiz Time! Put Your Digital Marketing Knowledge To The Test - Elise Bennett, OutbrainAre you an ace when it comes to the open web? Do you know the digital publishing landscape backward? If so, this is the session for you. Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge. At our masterclass quiz, you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way. Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an enter...
2022-10-1938 min
The Digible DudesEP120: Native Advertising for MultifamilyIn today’s episode, we chat with Greta Wolking; Senior Paid Media Strategist, and Erica Hanger; Senior Content Strategist at Digible about native advertising for multifamily. Native Advertising is where branded content fits seamlessly and - you guessed it - natively into a publisher's webpage. Throughout the conversation, we dive into what is native advertising, when to use native advertising in your media mix, measuring success, the process of native advertising, campaigns, past, present, and future of native advertising, personalization, generational differences, and more.
Native advertising refers to the use of paid advertisements, such as display adverts, tha...
2022-09-2257 min
Reneseansa - Casual Friday PodcastKarmen Mlinar: Product-Led GrowthProduct-led growth oz. rast, ki jo vodi produkt, je tudi v Sloveniji vse bolj priljubljen koncept. Karmen Mlinar, vodja produktnega tima na Zemanti (Outbrain), nam bo pojasnila, kako to izgleda v praksi. Karmen ima predhodne izkušnje kot vodja ecommerce ekipe v A1, vodja digitalnega oglaševanja v Lidlu in vodja internetnih projektov na Studiu Moderna. Že pred več kot 15 leti pa je pričela tudi z ustvarjanjem enega najbolj branih slovenskih blogov.
Povezave:
https://www.linkedin.com/in/karmenmlinar/
https://www.zemanta.com/
https://www.outbrain.com/careers/?city=ljubljana
I...
2022-09-1651 min
Earnings SeasonOutbrain Inc., Q2 2022 Earnings Call, Aug 11, 2022Outbrain Inc., Q2 2022 Earnings Call, Aug 11, 2022
2022-08-1241 min
גיוס זה מקצוע. הפודקסט של מוריתפרק 24: לגייס בלי לגייס: איך לבנות את הערך של המותג המקצועי של הארגון שלך. מורית מראיינת את גילי זוהרלגייס בלי לגייס: איך לבנות את הערך של המותג המקצועי של הארגון שלך. מורית מראיינת את גילי זוהר
גילי זוהר היא Tech Marketing & Developers Relations בחברת Outbrain
הנה תקציר של הנקודות העיקריות מהשיחה:
השיחה שלי עם גילי היתה הדבר הכי לא שגרתי עבור צוותי גיוס. "לגייס בלי לגייס?" דיברנו שעה על תהליך בניית המותג הטכנולוגי / מקצועי של Outbrain Engineering, בלי להגיד "איך לגייס מתוך הפעילות הזאת עובדים". אבל גילי שיתפה דוגמאות בהן ראתה תוצאות בשטח של אנשים שנחשפו למותג המקצועי ופנוי מיוזמתם לחפש הזדמנות באאוטבריין ויש הרבה תוצאות נוספות בדיוק כאלה.
האסטרטגיה המרכזית שגילי מובילה היא שיווק תוכן
כלומר למצב את המותג הטכנולוגי ואת העובדים כסמכות מקצועית, באמצעות חשיפה וקידום תכנים שהם רלוונטיים ומביאים ערך לקהילות הפיתוח. גילי הציגה מספר סוגי תכנים שהעובדים בארגון יוצרים הרצאות בכנסים, פוסטים בבלוגים, פודקאסטים, וובינרים ועוד.
התהליך שגילי הציגה כלל את השלבים הבאים:
זיהוי התימות המרכזיות של המותג המקצועי של להיות מהנדסים באאוטבריין
Ownership, עצמאות והובלה (Queen/King of their domain)
Expanding the tool-box – ספציפית באאוטבריין, הגילדות המקצועיות מספקות את אחד הערוצים להרחבת ההתמחות האישית והמקצועית
Quality – איכות מקצועית וטכנולוגית של הפעילות של הצוות
דיברנו על החשיבות הקריטית של שיתוף פעולה עם ההנהלה ואפילו הובלה של ההנהלה (ספציפית באאוטבריין היוזמה להעסקה של גילי בתפקיד שלה היתה של אורי ה CTO שיזם וגייס אותה).
לא הספקנו להגיע בשיחה לממשקים המורכבים עם הגיוס, כי בעצם לדבריה של גילי המקומות בהם היא יכולה ממש לייצר גיוסים מיידיים הם בטווח הקצר. כשיש צורך דחוף ויש הזדמנות לפרסם/לאתר מועמדים, החיבור קורה. ברוב המקרים הפעילויות מנותקות ובכוונה. המטרה היא לא לגייס מיידית, אלא ליצור את האמון, ה Know-Like-Trust בארגון, כדי שבבוא העת והעיתוי הנכון – תהיה השפעה לפעילות השיווקית.
איפה ההשפעה הגדולה של פעילות השיווק?
גילי נגעה בשתי נקודות משמעותיות ב"משפך הגיוס". קודם כל בתחילת הדרך – לגרום לאנשים להיות מודעים לארגון ולמקצועיות של העובדים בו, לחזק את התפיסה של הארגון כמקום מקצועי (בכל ארגון – בנישה המקצועית שלו). ובסוף הדרך – בקבלת ההחלטה. ארגון שיצר הרבה פעילות שיווקית, יוביל לכך שיהיה יותר קל למועמדים לקבל החלטה חיובית כשהם מקבלים הצעת עבודה.
רוצה להיות בקשר עם גילי?
לינק ללינקדאין האישי של גילי
Outbrain Engineering Linkedin page
הנה חלק מהתגובות ששמענו בסוף המפגש:
Thanks Gili and Morit , was great !
תודה רבה- היה מעניין
המון תודה גילי ומורית. היה מרתק ולקחתי כמה נקודות ומיד נכנסת לשיחה ואנסה להעביר את זה הלאה
תודה רבה! היה סופר מעניין !!
thank you
תודה רבה
תודה רבה
מעניין מאוד
תודה רבה!
2022-08-071h 05גיוס זה מקצוע. הפודקסט של מוריתפרק 24: לגייס בלי לגייס: איך לבנות את הערך של המותג המקצועי של הארגון שלך. מורית מראיינת את גילי זוהרלגייס בלי לגייס: איך לבנות את הערך של המותג המקצועי של הארגון שלך. מורית מראיינת את גילי זוהר
גילי זוהר היא Tech Marketing & Developers Relations בחברת Outbrain
הנה תקציר של הנקודות העיקריות מהשיחה:
השיחה שלי עם גילי היתה הדבר הכי לא שגרתי עבור צוותי גיוס. "לגייס בלי לגייס?" דיברנו שעה על תהליך בניית המותג הטכנולוגי / מקצועי של Outbrain Engineering, בלי להגיד "איך לגייס מתוך הפעילות הזאת עובדים". אבל גילי שיתפה דוגמאות בהן ראתה תוצאות בשטח של אנשים שנחשפו למותג המקצועי ופנוי מיוזמתם לחפש הזדמנות באאוטבריין ויש הרבה תוצאות נוספות בדיוק כאלה.
האסטרטגיה המרכזית שגילי מובילה היא שיווק תוכן
כלומר למצב את המותג הטכנולוגי ואת העובדים כסמכות מקצועית, באמצעות חשיפה וקידום תכנים שהם רלוונטיים ומביאים ערך לקהילות הפיתוח. גילי הציגה מספר סוגי תכנים שהעובדים בארגון יוצרים הרצאות בכנסים, פוסטים בבלוגים, פודקאסטים, וובינרים ועוד.
התהליך שגילי הציגה כלל את השלבים הבאים:
זיהוי התימות המרכזיות של המותג המקצועי של להיות מהנדסים באאוטבריין
Ownership, עצמאות והובלה (Queen/King of their domain)
Expanding the tool-box – ספציפית באאוטבריין, הגילדות המקצועיות מספקות את אחד הערוצים להרחבת ההתמחות האישית והמקצועית
Quality – איכות מקצועית וטכנולוגית של הפעילות של הצוות
דיברנו על החשיבות הקריטית של שיתוף פעולה עם ההנהלה ואפילו הובלה של ההנהלה (ספציפית באאוטבריין היוזמה להעסקה של גילי בתפקיד שלה היתה של אורי ה CTO שיזם וגייס אותה).
לא הספקנו להגיע בשיחה לממשקים המורכבים עם הגיוס, כי בעצם לדבריה של גילי המקומות בהם היא יכולה ממש לייצר גיוסים מיידיים הם בטווח הקצר. כשיש צורך דחוף ויש הזדמנות לפרסם/לאתר מועמדים, החיבור קורה. ברוב המקרים הפעילויות מנותקות ובכוונה. המטרה היא לא לגייס מיידית, אלא ליצור את האמון, ה Know-Like-Trust בארגון, כדי שבבוא העת והעיתוי הנכון – תהיה השפעה לפעילות השיווקית.
איפה ההשפעה הגדולה של פעילות השיווק?
גילי נגעה בשתי נקודות משמעותיות ב"משפך הגיוס". קודם כל בתחילת הדרך – לגרום לאנשים להיות מודעים לארגון ולמקצועיות של העובדים בו, לחזק את התפיסה של הארגון כמקום מקצועי (בכל ארגון – בנישה המקצועית שלו). ובסוף הדרך – בקבלת ההחלטה. ארגון שיצר הרבה פעילות שיווקית, יוביל לכך שיהיה יותר קל למועמדים לקבל החלטה חיובית כשהם מקבלים הצעת עבודה.
רוצה להיות בקשר עם גילי?
לינק ללינקדאין האישי של גילי
Outbrain Engineering Linkedin page
הנה חלק מהתגובות ששמענו בסוף המפגש:
Thanks Gili and Morit , was great !
תודה רבה- היה מעניין
המון תודה גילי ומורית. היה מרתק ולקחתי כמה נקודות ומיד נכנסת לשיחה ואנסה להעביר את זה הלאה
תודה רבה! היה סופר מעניין !!
thank you
תודה רבה
תודה רבה
מעניין מאוד
תודה רבה!
2022-08-071h 05
Smart Travel News/ Noticias de turismoEntrevista Outbrain: nuevas estrategias de marketing turístico para impulsar la recuperación¿Cómo afectan los hábitos de los viajeros tras la pandemia en cuanto al planteamiento de las campañas de marketing de las empresas turísticas?
Esta es una de las principales cuestiones que abordamos en esta entrevista con Sara González, directora de ventas para la firma Outbrain.
En este podcast también analizamos qué canales de comunicación online se consideran los más valiosos para las empresas de la industria turística y la importancia de la construcción de la marca turística.
Además, comentamos cómo podemos aplicar...
2022-06-1416 min
Earnings SeasonOutbrain Inc., Q1 2022 Earnings Call, May 12, 2022Outbrain Inc., Q1 2022 Earnings Call, May 12, 2022
2022-05-1641 min
Secret LeadersOutbrain: closing a funding round with gunfire in the background -Co-Founder & Co-CEO Yaron GalaiIt’s pretty rare that investors have to ask the Founder they’re speaking to if they’re in a warzone, or insist they have to leave their country for somewhere a little more ‘peaceful’ but that’s exactly what happened to Yaron Galai, the Co-Founder and Co-CEO of Outbrain. Yaron was a captain in the Israeli Navy before smashing it out the park with a few startups he founded. Yaron’s latest company Outbrain (founded in 2006) is one you may not have heard of but you’ve probably used - they power recommended articles on loads of the world’s to...
2022-05-1056 min
CEED Pika Na PE42: Boštjan Špetič: Življenjski cikel prodaje podjetja: raziskavo trga in kvalifikacijo lead-ov mora podjetnik opraviti samDanes je z nami Boštjan Špetič, soustanovitelj Zemante, ki ima izkušnjo razvoja startupa do prodaje podjetja, saj je Zemanta eden prvih slovenskih globalnih startupov, ki je šel skozi celoten življenjski cikel v desetih letih. Od sodelovanja v evropskem pospeševalniku SeedCamp do pridobivanja nadaljnjih investicij s strani skladov tveganega kapitala in selitve v ZDA, ter do prodaje podjetja ameriško-izraelskemu partnerju Outbrain, pionirju sožitnega oglaševanja, ki je razvojni center ohranil v Sloveniji. Boštjan je tudi ustanovitelj Silicijevih vrtov, skupnost investitorjev, ki podpira tech early-stage startup-e, poleg tega je tudi aktiven mentor v slovenski startup skupnosti. ...
2022-03-1447 minEarnings SeasonOutbrain Inc., Q4 2021 Earnings Call, Mar 01, 2022Outbrain Inc., Q4 2021 Earnings Call, Mar 01, 2022
2022-03-0249 min
OMR MediaCheckin mit Outbrain CEO Yaron Galai
Yaron Galai, co-founder, CEO und Chairman von Outbrain
www.outbrain.com
Yaron auf Twitter:
https://twitter.com/yarongalai?s=21
Yaron auf LinkedIn:
https://www.linkedin.com/in/yarongalai
2021-12-0222 min
IAB Europe podcasts2021 Holiday Season Insights In our latest episode, IAB Europe’s CMO, Helen Mussard talks to Alex Elmeir, Managing Director, International at Outbrain as they take a deep dive into Outbrain’s latest Guide to Consumer Insights and digital strategies for the 2021 Holiday shopping season. They discuss how consumer shopping habits have shifted, what is driving growth in the online shopping world and what the top priorities should be for brands looking to reach consumers over the festive period.
2021-11-1029 min
Brandwidth® Big Ideas on Small Business MarketingThe 5 Best Digital Channels (that are not Facebook or Google)
In this episode we discuss:
The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google.
How did Google ads evolve and why are they now dominated by big brands?
Are we now seeing a golden age for new digital channels?
What are the top 5 digital channels which are not owned by Facebook or Google?
Resources Mentioned
Taboola – https://advertise.taboola.com/drive_traffic
Outbrain – https://www.outbrain.com/
Digital Out of Home – https://iabaustralia.com.au/resource/dooh-buy...
2021-09-1550 min
Doppelgänger#061 Mark's Metaverse | AdTech Markt | GAFAM Earnings | China EduTech | Outbrain IPO
Enden tut diese Folge mit einem Live Earnings Review der Zahlen von Apple, Microsoft und Alphabet. Philipp und Pip reden aber auch über den weiteren Advertising-Markt und das Outbrain IPO. Natürlich müssen wir verstehen warum Mark Zuckerberg ein Metaverse bauen will und China EduTech Firmen verstaatlichen möchte.
Philipp Glöckler (https://twitter.com/gloeckler) und Philipp Klöckner (https://twitter.com/pip_net) sprechen heute über:
00:28:00 Outbrain IPO
00:38:30 AWS vs Cloudflare
00:55:00 Tesla Earnings
00:57:00 Google Earnings
01:07:30 Apple Earnings
01:12:00 Microsoft Earnings
01:15:00 Verstaatlichung in Chin...
2021-07-281h 23
AugmentOutbrain, Lidya, Localyze, Juni, mmhmm, Unit21, Opaque, Repeat, Cloverly, Fountain9, r2C, WellSaid Labs, Renegade Partners raises fund | Dataminr has bought WatchKeeper | ZeroFox has bought Vigilante | Hopin has announced the purchase of AttendifyOutbrain, a recommendation platform connecting advertisers with open web consumers, has announced its raise of $200 million in a private equity round from The Baupost Group at an undisclosed valuation. The fundraising comes a week after it filed a proposal for the IPO of its common stock with the US Securities and Exchange Commission.Lidya, a digital financial services platform, has raised $8.3 million in a pre-Series B funding round led by Alitheia Capital with participation from Bamboo Capital Partners, Accion Venture Lab and Flourish Ventures, reports state.Localyze, a Y-Combinator-backed startup aiding cross-border employee relocation, has...
2021-07-0806 min
The DiffChumboxes or Trust-Busters? Taboola and OutbrainThis is an audio version of the free newsletter. Read the newsletter at thediff.co, and subscribe for an additional 3 posts (and podcasts!) per week.
(00:00) - Chumboxes or Trust-Busters? Taboola and Outbrain
(12:07) - Sticky Wages
(12:46) - Robinhood!
(13:53) - Search Engines
(15:09) - 1-to-M-of-N Secret Sharing
(16:02) - Housing
2021-07-0217 min
An Acquired Taste PodcastCheap Things That Make Me Happy & the Hilarious Rabbit-hole of Click Bait ArticlesKathleen is serving up a cheerful listicle about 10 insanely cheap things that make her insanely happy! You know that feeling when you finally pee after having to pee forever? IT'S THE BEST FEELING IN THE WORLD. Then, Bethany falls down the magical, robotically punny rabbit-hole of clickbait articles. Why do serious websites have crap click-bait content at the bottom of their pages? Mysteries of the universe! *Shrug* Get all this premium content and more from Bethany and Kathleen on the latest episode of Acquired Taste.
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Check out our merch, including our *NEW* Pride Tank! —> https://store.df...
2021-06-101h 31
Rich Ad Poor AdHow James van Elswyk Picks Winning Offers and Manages Mega Millions on Taboola & OutbrainGUEST BIO:The founder of Purple Leads, Purple Ad Lab, and Geek Out Education, native advertising expert James Van Elswyk is a digital marketer with 8 years of experience specializing in marketing, media buying, and growth optimization. His agency focuses on media buys across sites like RevContent, Outbrain, and Taboola for the solar and finance sectors, currently spending over $2M/monthon ads. Using his expert analytical and management skills, van Elwyk provides companies with highly-qualified leads, helps extend the reach of their marketing campaigns, and optimizes their internal and external communications – driving millions of dollars in profits.T...
2021-01-0438 min
עושים תוכנה Osim Tochna[עושים תוכנה] תהליך ה-Design Systemאחרי שאתמול הצגנו את קונספט הDesign Systems, היום בחלק השני ניכנס לעובי הקורה ונסביר על התהליך העבודה בשיטה, נבין את היתרונות בשיטה שכוללת גם הרבה דברים מעבר לBuild.נספר על המוצרים הקיימים שיכולים לעזור לנו ונבדוק איך אנחנו יכולים לאמץ אותה בחברה שלנו.האזנה נעימה,חן ואיתיאל.קישורים: חברות משתתפות בפרקhttp://www.gong.io/https://www.outbrain.com/-https://medium.com/outbrain-engineering/5-tips-for-adding-design-system-to-existing-products-c401f65ad689http://eepurl.com/hkVUYH - הרשמה לניוזלטר החדש של חןhttps://www.ads.ranlevi.com/2020/12/09/soulmate-osimtochna-designsystems-p2/מקווים שנהנתם ואם כן אל תשכחו לדרג ולעקוב אחרי הפודקאסט.אל תשכחו להצטרף לניוזלטר השווה שלנו בלחיצה כאן.💌ולצפייה בפרקים הרשמו לערוץ היוטיוב שלנו בלחיצה כאן. 🤩לעמוד האינסטגרם לחצו כאן לעמוד הפייסבוק לחצו כאןלעמוד הטוויטר לחצו כאןלעמוד הטיקטוק לחצו כאן
2020-12-0938 min
Screw The Commute PodcastThe great results can be superfastThree things you can do in your business right now to increase your bottom line. I give you the top three things and the details behind those choices. Reduce your costs, increase your revenue, make more money and grow your business. Screw The Commute Podcast Show Notes Episode 351 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:50 Tom's introduction to Three Critical Business Tasks 05:28 Paid traffic vs. organic traffic...
2020-10-2328 min
Blkmanover50 News Network with BlkavilleBlk News Podcast with Blkaville Episode 13Blk News Podcast with Blkaville Episode 13. Links to all stories below.
https://smartnews.link/news/aiVZ
https://smartnews.link/news/yrcH
https://www.starlawnews.com/2020/02/19/which-celeb-is-hitting-the-high-net-worth-or-in-the-risk-of-bankruptcy/
https://www.mortgagecreditnews.com/2019/08/19/away-from-the-spotlight-take-a-look-at-these-celebrities-doing-their-normal-jobs/
https://www.zerohedge.com/political/schumer-warren-introduce-resolution-cancel-50000-student-loans-close-racial-wealth-gaps
https://smartnews.link/news/BfBD
https://smartnews.link/news/9AWW
https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.newsweek.com%2Fqueen-elizabeth-ii-removed-more-commonwealth-countries-1532229%3Ff...
2020-09-2634 min
The Publisher LabThe Fallout of the Taboola-Outbrain Merger & New Strategies for Content IdeasTyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains.
2020-09-1719 min
The Mobile User Acquisition Show🔓How to unlock the power of paid content marketing using Outbrain & Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱Our guest today is Sandra Wu, paid content marketer at Blinkist. In today’s interview, Sandra dispels many of the misconceptions about using these marketing channels. Starting from suggesting an entirely different approach to these ads and understanding the place it occupies in the funnel, to selecting the right metrics to measure success and critically evaluating if paid content marketing is indeed the right user flow for an app, she covers all bases. In this conversation, she highlights the many differences between Facebook and Google advertising and paid content marketing with relatable examples and sharp insights.
2020-08-2621 min
The Publisher LabTaboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to AdvertisingTyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console.
2020-07-3018 min
The UnNoticed EntrepreneurHow can you have your article on CNN and 10,000 leading outlets? The answer is Native Discovery and I'll introduce 2 of the best platforms for your PR.Get Noticed! Send a text.In this episode, I'll share how to place your articles, infographics and video into 10,000 of the worlds best media outlets including: CNN, BBC, AsiaOne. The answer is using platforms called Outbrain and Taboola. It's called 'Native Discovery.'In Public Relations we have:Earned Media - traditional PROwned media - your own channelsShared media - social media 2 ways street, where people amplify by resharing Paid Media - long-form content but paid distribution; it's the equivalent of the old ‘advertorial supplements.’ It now has the trend...
2020-07-1817 min
העולם של יואלOutbrain על שיווק ופרסום באמצעות (Outbrain) פרק 29 מארח את איתמר גולדפלדאווטבריין היא פלטפורמה מעולה שמאפשרת למפרסמים להפיץ את התוכן שלהם באתרים הגדולים ביותר בעולם וכמובן גם בארץ.
בשביל להבין יותר לעומק איך היא עובדת, מתי כדאי להשתמש בה, באיזה שלב של המשפך השיווקי היא אפקטיבית, איך מנהלים בכלל קמפיין, עושים אופטימיזציה, מה צריך לדעת ועוד המון מידע שיכול להעיף את הקמפיינים שלכם והפעילות בדיגיטל לגבהים חדשים,
אני שמח לארח את איתמר גולדפלד
איתמר הוא איש שיווק סופר בכיר עם רזומה עשיר, שכיום מתפקד כ-כמנהל הפעילות העסקית של אווטבריין בישראל.
ככה שאם אתם רוצים ללמוד על המערכת, למה לא מהמקור עצמו?
פרק מלא בטיפים לייעול הקמפיינים והסברים מעמיקים על הפלטפורמה.
שתיהיה האזנה מעולה
2020-07-1339 min
Mission DailyThe "What's Next" of the Web with Yaron Galai, CEO of OutbrainEvery Friday, we share one of our favorite interviews with a previous guest. Today's episode features Yaron Galai, CEO and co-founder of Outbrain. Albert and Yaron discuss Outbrain's origin story, how the company survived two market crashes, plus Yaron shares his perspective on mission, leadership, and culture building. --- You can subscribe to our weekly newsletter at mission.org and find us on the socials at @TheMissionHQ.
Email us -> info@mission.orgWork with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.l...
2020-05-0841 min
Pizza de DadosEpisódio 029: Recomendação de PizzaNesse primeiro episódio do "Pizza Convida" trouxemos Gabriel Moreira da CI&T, Tiago Motta da OLX e o Renan Oliveira do Data Bootcamp e iFood. Esses super convidados tem muita experiência em sistemas de recomendação e vão compartilhar como personalização e recomendação são feitas, como podemos usar e qual impacto delas nos negócios. Então se prepare para um episódio super aprofundado e de muitos ingredientes de qualidade!
Agradecimento especial aos nossos Parceiros
Esse episódio não seria possível sem o apoio especial dos nossos parças do Data Bootca...
2020-04-2454 min
Business of Apps Podcast#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at OutbrainStorytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you'll get an idea for what is a high standard for storytelling today.
But how does it apply in app marketing, especially during the COVID-19 pandemic? Empathy and resonance are the key because the world has changed.
Today’s guest is Faye Liddle-Moore, Commercial Director-Northern Europe of Outbrain, which helps people discover content, products, and services that interest them.
Toda...
2020-04-2023 min
Cómo Ganar Dinero con Marketing de Afiliados by AcademiaBiz#08 - Outbrain, Tráfico Nativo y Marketing de Afiliados, con Aitor CarniceroEntrevista realizada a Aitor Carnicero, Senior Account Manager de Outbrain en España. Outbrain es una empresa de tráfico nativo que hace posible el acto de explorar y descubrir contenido nuevo en la web.
En esta charla Aitor, que se especializa en clientes de performance y afiliación, nos revela consejos y secretos para iniciarse en el mundo del tráfico nativo para promover tus ofertas de afiliado.
Saber más sobre Outbrain?: click aquí.
Si quieres contactar con Aitor, puedes agregarlo a Skype (no olvides mencionar que escuchaste el podcast). Puedes encont...
2020-04-1452 min
Apptivate: App Marketing ExplainedOptimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute summaries of bestselling nonfiction books so that people can discover the books they want to read next and fit more reading into their lives. Questions Gessica Answered in this Episode:How has your computer science background been beneficial to your career?Can you tell us how your team is structured and what you focus on in your role?What is the payoff with native advertising on platforms like Outbrain and Taboola? How do you justify spending on tv ad...
2020-03-1133 min
Digital JamTaboola Ads: Τι παίζει με την φάση τουςΣτο επεισόδιο 30 η φάση είναι Taboola Ads. Συζητάμε για το ιδιαίτερο Ad Channel, τις δυνατότητες του και τις ιδιοτροπίες του. Τι είναι η Taboola; Ποια τα θετικά του για να το χρησιμοποιήσει κάποιος στο digital strategy του;
Τι είναι η Taboola
Η Taboola είναι μια ιδιωτική διαφημιστική εταιρεία που εδρεύει στη Νέα Υόρκη. Παρέχει προϊόντα όπως τα "Around the Web" και " Recommended For You " στο κάτω μέρος πολλών ειδήσεων στο διαδίκτυο. Η εταιρεία ιδρύθηκε το 2007. Μέχρι το 2015, είχε συγκεντρώσει πάνω από 157 εκατομμύρια δολάρια σε χρηματοδότηση. Μετά από πολλαπλές εξαγορές, συμπεριλαμβανομένων των Commerce Sciences το 2017, η τρέχουσα αποτίμηση του Taboola υπολογίζεται σε 1-10 δισεκατομμύρια δολάρια.
Τον Οκτώβριο του 2019 η Taboola ανακοίνωσε την πρόθεσή της να συγχωνευθεί με ανταγωνιστή της, Outbrain. Η οποία είναι και ένας από τους ανταγωνιστές της στο είδος της. Στο παρελθόν τόσο η Taboola όσο και η Outbrain έχουν σχολιαστεί αρνητικά για το γεγονός ότι ευδοκιμούσαν στην πλατφόρμα clickbait & fake-news. Από τότε έχουν γίνει πολλές κινήσεις από την πλατφόρμα για να μειωθεί το φαινόμενο.
Που εμφανίζονται τα Taboola Ads
Στο εξωτερικό, το taboola θα το βρείτε σε κάποια πολύ μεγάλα ειδησεογραφικά sites όπως το Business Insider, NBC, Bloomberg, FOX News, Weather Channel. Στην Ελλάδα το βλέπουμε σε ProtoThema.gr, Newsit.gr, Iefimerida.gr, Sportfm.gr, Meteo.gr , Newsbomb.gr, Sportdog.gr, Skai.gr κ.α.
Όπως λέμε και στο podcast , το Taboola είναι ιδαιίτερο μέσο διαφήμισης. Βασίζεται περισσότερο στο content. Το βλέπουν χρήστες που διαβάζουν ειδήσεις οπώτε αυτό από μόνο αλλάζει την προσέγγιση μας με το μέσο.
Μπορούμε να το χαρακτήρουμε ως ένα έξτρα μέσο για Awareness, Intent & Traffic στην Content Marketing στρατηγική μας, που ενισχύει τους σκοπούς των υπόλοιπων διαφημιστικών καναλιών.
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2020-02-2322 min
Kevin WhitsittHow Can I Bring Traffic to Affilaite Links?Click on the link below to discover the #1 way to promote affiliate offers.
http://www.trustthelink.com/
Hello, how can I bring traffic to affiliate links? There really is an insane amount of ways of getting traffic. What I encourage you to do is to get the most amount of money per lead you generate. The reason why is because you work less and make more money.
You can do this by driving the traffic to an optin form and build a list. Then with the list you can promote a wide range...
2020-02-0909 minKevin WhitsittWhat Are the Best Cheapest Paid Traffic Sources for Affiliate Marketing?Click on the link below to discover the #1 skill to making money with affiliate marketing. What do you think it is?
http://www.trustthelink.com/
Hello, today I want to share with you the best cheapest paid traffic sources for affiliate marketing. My number 1 rule when it comes to business is not to spend yourself out of business.
What I recommend is getting paid first and then using your profits to re-invest into your business. There are so many free traffic sources that your really don't need paid traffic. Paid traffic is optional
2020-01-0408 min
Leap TakersEpisode 10: Holger Seim - The origin story of Blinkist, growing to 11 million users, and creating a unique company cultureHolger Seim (@hlgrsm) is the founder and CEO of Blinkist.
Blinkist is a book summary app that lets you get the key insights from 3'000+ bestselling non-fiction books that cover leadership, history, psychology and more in 15 minute summaries in text or audio format. Blinkist has over 11million users globally and the book-summarising startup has won positive reviews from the likes of Forbes (“This may be the greatest app you download in 2018”) and The New York Times.
In this episode we talk about how Holger and his co-founders came up with the idea for Blinkist, how they took...
2019-11-1848 min
Die Creator Economy - Sven Oechler & Lukas HeiningMarketing News - KW41 - Gruppen-Stories, TikTok Konkurrenz, Libra, Threads und Programmatic AdvertisingDie Marketing News des Marketing Deep Dive Podcasts komprimieren die 5 wichtigsten News aus der Marketingbranche der letzten 7 Tage für Dich, damit Du stets auf dem neuesten Stand bleibst.
In dieser Folge geht es um folgende News:
Instagram testet Gruppen-Stories
https://t3n.de/news/instagram-testet-gruppen-stories-1205003/
Google zeigt Interesse am Kauf des TikTok Konkurrenten Firework
https://t3n.de/news/firework-google-angeblich-kaufen-1204946/
Paypal hat seinen Ausstieg von Libra bekannt gegeben.
https://t3n.de/news/facebook-waehrung-libra-paypal-1204836/
Instagrams neue App Threads jetzt erhältlich
https://t3n.de/news/nur-fuer-enge-freunde-steckt-1204459/
Ta...
2019-10-0906 min
The Tailwind Audio ExperienceA Merger Creates A Marketing Titan | Privacy ComplianceTaboola and Outbrain are combing forces to create a massive marketing juggernaut, GDPR compliance is benefitting companies and we're digging in to both.
2019-10-0804 min
Future Tribe - Business PodcastLWT - New Microsoft Products & Boris Johnson gaming SEO (8 October 2019) E14Every Tuesday we discuss the most important marketing and technology news you need to know about. To watch the full unedited video version of this podcast head to https://futuretri.be/yt
To follow Germaine on Instagram head to. https://www.instagram.com/germa_ne/
For more entrepreneurial related content head to the Future Tribe Facebook group and join our community. https://futuretri.be/fb
To learn more about how Futuretheory and how we can help your brand grow visit https://futuretheory.com.au/
Time Stamps -
0m 00s...
2019-10-0725 min
Techie TalkieE7: How to do creative technology marketing – with Sophie Melnik from Outbrain / Tabula(Episode Language: Hebrew)
Hey friends,
Sophie Melnick, former VP of Marketing of Outbrain and one of the founders of the G-CMO Forum of VPs of Global Marketing, joins us in this episode of Techie Talkie to share her thoughts on how to tell the company's story and convey your message in different and varied ways, providing some examples of creative campaigns she had that made a significant impact.
Sophie also talks about the bustling Global CMO community.
Pleasant listening!
2019-10-0228 min
Apptivate: App Marketing ExplainedBuilding a Strong Marketing Stack with Thomas PetitMobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people.
Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups.
Questions Thomas Answers In This Episode:
“What were you initially looking for? Where would you start if you were bu...
2019-07-3037 minKevin WhitsittHigh Converting Paid Traffic for Affiliate Marketing - 3 Ideas!Click on the link below to discover MY number 1 tip to help your affiliate business. What do you think it is?
http://www.trustthelink.com/
Hey, today I'm going to talk about 3 high converting paid traffic ideas for affiliate marketing. When it comes to buying traffic, you just have to be careful that your not going to spend yourself out of business.
Patience is one of my greatest assets and I would encourage you not to mess with paid traffic until you are making money. Use your profits to re-invest back into your busin...
2019-07-2507 minScrew The Commute PodcastGet top rankings fast: Tom talks Paid TrafficI made a major shift in my strategy. It’s just not worth the time and effort anymore and for most people they could chase top rankings for a year or more and never get one. Not only did you lose all the time and money chasing the top rankings, you lost the sales you could have had during all that time. It’s long past the time when people penny pinch and think they can just write some good blog posts and have traffic pouring into their website. You have to do so much now to even have a ch...
2019-05-1342 min
d3con Programmatic und Adtech PodcastDaniel Holm von Outbrain, dem Marktführer für Native AdvertisingThomas Promny interviewt Daniel Holm von Outbrain – warum die Plattforum zum Native Advertising Marktführer geworden ist und warum das Thema so gut performt. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
2019-05-0738 min
On the Way to New Work - Der Podcast über neue Arbeit#122 Keith Pepper, Vice President People and Culture Americas, Outbrain“Don´t wait for a meeting to address something.”
…
“Don´t wait for a meeting to address something.”
Keith Pepper ist Vice President People and Culture bei Outbrain. Er hat einen psychologischen Background. Als er seinem späteren Mentor im Vorstellungsgespräch erzählte, dass er die letzten 6 Monate in einem Krankenhaus für psychisch Kranke gearbeitet hatte antwortete dieser: That´s cool, 6 months ago I was a Basketball Coach.”
Keith arbeitet seit über 20 Jahren in digitalen Umfeldern, an die erste dotcom Blase erinnert er sich noch gut, die meisten seiner Kolleginnen und Kollegen haben sie nicht miterlebt. Outbrain ist eine Firma mit beson...
2019-04-2649 min
Media And Marketing w/Jon Rognerud6 Reasons You Must Use GTM For Your Website (Zero Headaches, Better Productivity) - #054Google Tag Manager: Are you using it for your website? Why Not? If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools. For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc. Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare. Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not...
2019-04-0616 min
TAG! Sales & Marketing PodcastMarketing Mastery with Andy CrestodinaTAG An Expert is a when we bring in special guests to share their wealth of wisdom on marketing, sales, and winning in business. This episode is pure fire. Today we hosted Andy Crestodina on the podcast. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, and he has written hundreds of articles on content strategy, search engine optimization, social media and Analytics...
2019-03-1939 min
PLUGGEDINDennis Mortensen- How hard work as a teenager and love for computers led to multiple exits.In episode 7, I interview Dennis Mortensen, CEO & Founder of X.AI and a serial entrepreneur who had 3 exits prior to X.AI. It’s hard to believe Dennis started in the fur trade back in Denmark building cages and saving his money to buy his first computer and becoming a computer geek. The hard work paid off as Dennis has had one hit after another with his last company being acquired by Outbrain. If you want to learn more about his drive and philosophy on selling than listen to this episode.Learn more about your ad choices. Visit megaphone.fm/ad...
2018-12-1246 min
חצי שעה של השראה עם ערן גפןירון גלאי | מייסד שותף ומנכ"ל Outbrainערן גפן מארח בפרק מיוחד מניו-יורק את ירון גלאי, מייסד שותף ומנכ"ל Outbrain,
שהמציאה את תחום המלצות התוכן וכיום מונה למעלה מ-700 עובדים ב-15 מדינות שונות,
בשיחה על איך יכולה החברה להיות נתיב מתסכל במיוחד לאנשי קריאייטיב, איך לפתור דילמות תוך הריגת פיצ'רים (כולל לוגו החברה), למה חשוב לתת ערך אגואיסטי למשתמש הראשון ומה הקשר בין החברה שלו היום להפלגות בלב ים.
2018-11-0138 min
Recode ReplayOutbrain CEO Yaron Galai and Flipboard CEO Mike McCue (Code Media 2018)Outbrain CEO Yaron Galai and Flipboard CEO Mike McCue talk with Recode's Dan Frommer at the 2018 Code Media conference in Huntington Beach, Calif. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2018-03-0226 min
Business and PhilosophyHacker Noon with David Smooke
The New York Times makes most of its money off of subscriptions. Facebook makes its money off of native advertising. Hacker News is funded by Y-Combinator. Each of these business models creates biases in the information that gets promoted on the respective platforms.
This is why I like to know the origin story and the business models behind the publications that I read. Published content is shaped by the profit motive of the publication.
And yet, last month, I repeatedly found myself reading high quality content on a Medium publication that I did...
2017-12-1958 min
OMR PodcastOMR #109 mit Taboola-Founder Adam Singolda2008 gründet Adam Singolda das Content Discovery-…
2008 gründet Adam Singolda das Content Discovery-Startup Taboola, zieht ein paar Monate danach nach New York – und peilt mit 800 Mitarbeitern an weltweit 14 Standorten eine Milliarde Dollar Umsatz für dieses Jahr an. Im aktuellen Podcast verrät er, wie sich die Branche um Werbung am Artikelende verändert, dass Facebook der größte Konkurrent ist und warum er einen IPO zumindest aktuell ausschließt.
Alle Themen vom Podcast mit Taboola-Gründer Adam Singolda im Überblick:
So entstand bei Adam Singolda nach sieben Jahren beim Militär die Idee zur Recommendation Engine von Taboola (ab 3:10)
Die er...
2017-11-2940 min
BuzzFeed News: Reporting To YouWednesday, October 18, 2017Trump brought up the dead son of his chief of staff after falsely saying Obama didn’t call families of fallen soldiers, Outbrain is investigating whether Russian trolls used its platform for election propaganda, you can now buy stuff with Venmo, and Facebook is testing short, disappearing status updates. Take the audience survey at survey.panoply.fm.Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-10-1805 min
The Buyer's JourneyFake News Ad Fraud Hits Snopes, Politifact - Oct. 18, 2017Today's Commexis Cast discusses fake news ad fraud affecting Snopes and Politifact, as well as potential Russian use of ad platform Outbrain. The New York Times' Daisuke Wakabayashi and Linda Qui report that Google Ad Sense placed fake news ads onto fact checking sites Snopes and Politifact. The sites stated that they had no ability to alter what ads displayed on their site through Google Ad Sense. The Cast lays out what this means going forward. Plus, Craig Silverman reports on Buzzfeed that content recommendation ad network Outbrain will begin investigating whether Russians used the platform to spread propaganda.
Today's...
2017-10-1810 min
The Buyer's JourneyBrands Seek Amazon Alternatives - Oct. 17, 2017Today's Commexis Cast discusses fake news ad fraud affecting Snopes and Politifact, as well as potential Russian use of ad platform Outbrain. The New York Times' Daisuke Wakabayashi and Linda Qui report that Google Ad Sense placed fake news ads onto fact checking sites Snopes and Politifact. The sites stated that they had no ability to alter what ads displayed on their site through Google Ad Sense. The Cast lays out what this means going forward. Plus, Craig Silverman reports on Buzzfeed that content recommendation ad network Outbrain will begin investigating whether Russians used the platform to spread propaganda.
Today's...
2017-10-1709 min
Rebel Hearts Podcast(17) A Million Reasons I Knew you were TroubleToday, I talk about the Taylor Swift Groping case that's been picking up attention, touch on the Kesha vs Dr. Luke case, and Lady Gaga opening up about her PTSD. I also talk about Mel B of the Spice Girls having to pay her abuser and the Nylon article calling it out.
Articles:
http://www.vogue.com/article/taylor-swift-testify-groping-case
http://www.bbc.com/news/entertainment-arts-40892066
https://www.romper.com/p/the-reason-taylor-swift-didnt-report-her-alleged-assault-to-the-police-is-heartbreaking-75703?utm_source=outbrain&utm_medium=pro&utm_campaign=rssmill
http://www.rollingstone.com/music/features/kesha-and-dr-luke-everything-you-need-to-know-to-understand-the-case-20160222
http://www.teenvogue.com/story/kesha-essay-eating-disorder-social-media-finding-happiness
https://www.nytimes.com/2017/07/30/business/media/mtv-total-request-live-revival...
2017-08-1341 min
Digital Marketing SimplifiedContent Marketing 201 - 11 Ways To Amplify & Promote Your Content - EP32Content Promotion starts much before you publish a content. There are few steps you need to take in the Pre - Publishing Phase and few steps in the Post - Publishing stage.
Sameer Panjwani talks in depth about all the steps where you can follow them easily.
Here is the video summery.
Pre - Publishing Phase
Step 1 - Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
- By Ego Bait
- By Asking for Opinion
- By Collaboration
Step 2- Keyword Optimization
Do Keyword Research and identify your...
2017-07-2510 min
עושים עסקים[עושים עסקים] איך מקימים חברה רב-לאומית – אורי להב, מייסד Outbrainאורי להב וירון גלאי הקימו את Outbrain ב-2006. כיום, Outbrain היא אחת מחברות ההייטק המובילות בישראל ומובילה עולמית בתחומה, Content Discovery Marketing. חלק גדול מהשיחה נסוב סביב הניסיון של אורי וירון לבנות את אאוטבריין כחברה בינלאומית, עם סניפים בכל רחבי העולם – מארה"ב ועד סינגפור. איך מתמודדים עם ניהול של עובדים במקומות שונים ורחוקים כל כך, ואיך מגשרים על פערי התרבויות בין הקבוצות בתוך הארגון? האתגר הזה דורש חשיבה יצירתית ולא שגרתית, וגם כמה החלטות ניהוליות שנדיר מאד למצוא אותן בחברות אחרות.
2016-08-2456 min
Habrief - Podcast About Marketing in HebrewHabrief S01E10 - Content is the New Blackבפרק האחרון לעונה זו אנחנו מארחות את סמנכ"ל השיווק של Outbrain, סופי מלניק לשיחה על תוכן. מה נחשב תוכן בימינו? אילו קמפיינים אפשר לעשות עם תוכן והאם הוא יכול להוביל להמרות? איך מייצרים תוכן מנצח? (טיפים מספר החוקים של Outbrain) ועוד.
2016-08-1144 min
Real Fast Results for Marketing, Business and EntrepreneursHow To Make A Post on Your Blog Go Viral with Rohan Dhawan Welcome to another episode of the Real Fast Results podcast! This is a very special episode that you’re going to love. You are going to learn how to make a post on your blog go viral! The coolest part is that, potentially, you can actually do this with the blog that you have right now. You know, almost all of us have blogs and most of these are dormant blogs. You probably don’t do much with yours, and neither does the rest of the world. Of course, this isn’t helping you or your business. Mr. Rohan Dhawan is an absolu...
2016-07-0441 min
CatalystThe Web Is DeadIs the web dead? This week Paul and Rich eulogize the web, which has been dying since its inception. They compare the early, organic days of the web with today’s trends towards massive commercial centralization. They also talk about Outbrain and Taboola (“20 slides spread over 400 pages”), Disqus and Facebook comment threads, and the hellscape that is wish.com, leading Rich to declare, “Maybe the web sucks! Maybe it should die!”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2016-04-2637 min
Misterios del Social Media Podcast¿Qué es el Geomarketing? con Gersón BeltránBienvenido al Programa nº12 de la 2ª Temporada de Misterios del Social Media Podcast. Esta noche hablaremos del famoso botón de “No Me Gusta” de Facebook; de propiedad intelectual en Internet; de la necesidad de transparencia en el marketing de contenidos; de nuevas plataformas de publicidad contextual; y tendremos como invitado a Gersón Beltrán que nos explicará ¿qué es el Geomarketing? y sus aplicaciones… en fin, no te lo puedes perder. Y todo ello con unos contertulios de excepción.
Esta noche hablamos de…
01:40 ¿Qué es y en qué consiste el Geomarketing?
Entrevista con GERSON BELTRAN @gersonbeltran
11:35 ¿En qué consiste el nuevo...
2015-10-0456 min
Business Brain FoodBBF046: AutoPilot Your Business with Heather Porter and Andrew McCauleyAutoPilot Your Business with Heather Porter and Andrew McCauley Are you living in a cave? Are you still scratching your head about Twitter and other social media sites? Then, as a business owner and/or entrepreneur, you need to learn how to use social media to drive marketing and sales. First, you need a web site for your business. AutoPilot and automate your site to convert visitors into customers and generate sales. Your Web site should sculpt your customer’s journey! * Press play above to listen to this weeks Podcast * How do you autopilot your bu...
2015-03-251h 02
Infernal Brains Podcast – TarsTarkas.NET and Die, Danger, Die, Die, KillCat-Beast – Infernal Brains Podcast Episode 18Just when you thought it was safe to stalk the night, The Infernal Brains Podcast has returned to give you a healthy dose of world cinema knowledge in women dressed as a cat form! Yes, we’re tackling the braintastic Pakistani flick Da Khwar Lasme Spogmay aka Cat-Beast aka essential cinema! Pakistani cinema is a world unto itself, and it’s time for this world to get explored. But that’s not all, there is a brief overview of the different types of Pakistani cinema and discussion of other films from the country, both similar and less than similar. It’s defini...
2015-03-0900 min
Startup CamelEP 43: Ori Lahav / OutBrain there is one thing you simply cannot miss about Ori Lahav, aside from his dominant physical presence (“I’m a big guy” he admits with a smile), it is his affection for lighthouses. “A lighthouse is a central theme in Outbrain” he explains, sitting in front of a long picture of a lighthouse that…READ MORE
The post EP 43: Ori Lahav / OutBrain appeared first on Startup Camel.
2014-10-0500 min