Shows
Smith LaneSmart Spaces: Reshaping Communities Through TechIn this special episode of Smith Lane, we explore the impacts of technology on the world of placemaking, featuring insights from four industry leaders who are shaping the way we design, develop, and engage with communities. From streamlining architectural control, to leveraging data for real estate marketing, integrating AI in landscape architecture, and enhancing community engagement through mobile apps, these conversations highlight the transformative role of technology in the built environment.Join us as we revisit key moments with guests A’Lisa Ozment of Architectural Plan Review, Deven Spear of OA3 and Overabove, Rhett Crocker of LandDesign, an...2025-02-2616 min
The UndeniableArtistry in the Age of AI with the Overabove Design TeamCurious about what role human creativity plays in AI-driven design? Join CEO of Overabove, John Visgilio and the Overabove design team as they chat about the integration of AI into the creative process of their most recent pint-sized project for These Guys Brewing Company. Discover how powerful of a tool AI can be in the hands of creative minds, offering a glimpse into the future of design and the importance of human vision in technological innovation. Tune in wherever you stream The Undeniable.For the full video episode on YouTube click here.2024-12-1346 min
Smith LaneData-Driven Placemaking | Ep. 9 with Deven SpearIn this episode of Smith Lane, we explore the intersection of data-driven technology and placemaking with Deven Spear, Co-Founder and Managing Director of OA3 and Chief Innovation Officer at Overabove Marketing. Deven delves into how OA3 is transforming real estate marketing through data-driven strategies.
Deven explains how OA3 harnesses comprehensive data on every adult in the U.S. to bridge the gap between buyers and sellers. Deven explains the innovative use of "digital exhaust" —the digital footprint left by our online activities—to gain insights into individual preferences and match them with ideal real estate opportunities and commu...2024-08-1440 minThe UndeniableRed, White, and New: America's Housing Revolution with Brock FankhauserIs this the retirement revolution America's been waiting for? Join us as we chat with Brock Fankhauser, the innovative force behind "The 1776 Community," and dive deep into his vision to craft neighborhoods that not only celebrate our nation's values but also address the evolving needs of modern homebuyers. Get ready to learn about the intersection of patriotism, community-building, and the changing face of retirement living in the USA. Tune in on the first Wednesday of every month for another episode of The Undeniable.Follow Brock Fankhauser on LinkedIn.Learn more about the 1776 Grand Opening Event...2024-08-0755 minThe UndeniableThe Biltmore Blueprint: How a 19th Century Mansion Shaped Luxury Hospitality with Jeremy Gilston (Part 2)In the second half of this two-part series, Jeremy Gilston, an expert on luxury hospitality and wellness trends delves into the visionary Biltmore Estate. Built by George Vanderbilt in the 1890s, its innovative farm-to-table dining concept, expansive gardens, indoor swimming pools, and diverse entertainment offerings set new standards for opulent living. Gilston explores how this historic estate's innovative approach set the blueprint for immersive luxury resorts and continues to influence the hospitality industry.Follow Jeremy Gilston on LinkedIn.Read Jeremy’s article on the Biltmore Estate here.Learn more about Woodworth Core Group he...2024-07-1044 minThe UndeniableReinventing the Future of Sustainable Luxury Hospitality with Jeremy Gilston (Part 1)Travelers today are seeking more than just a place to stay – they crave immersive, authentic experiences. In this two-part series, join us as we sit down with Jeremy Gilston, an expert in hospitality real estate consulting and valuations. The Vice President of Woodworth Core Group, Gilston shares his unique perspective on the latest trends shaping the industry, from curated activities and locally-inspired amenities to seamless integration with the surrounding culture and landscape, discover how his firm helps developers and brands create truly memorable guest journeys. Tune in next Wednesday for part two of our conversation wherever you stream The Un...2024-07-0345 minThe UndeniableUnlocking the Power of Generational Archetypes with Gian Hasbrock (Part 2)In the second half of this two-part series, Gian Hasbrock, an expert on generational marketing, takes us on a journey through the groundbreaking book ‘The Fourth Turning' by Neil Howe and William Strauss. Discover how understanding generational archetypes can unlock the key to building rapport, empathy, trust, and credibility in sales and marketing. Hasbrock shares real-world examples and practical strategies for adapting your approach to align with the changing needs and expectations of different generations. The Undeniable Podcast returns with another can't-miss episode on the first Wednesday of next month. Stay tuned for more!Follow Gian Hasbrock on...2024-06-1933 minThe UndeniableUnlocking the Secrets of Real Estate Sales Success with Gian Hasbrock (Part 1)In this two-part series, join us as we dive deep into the world of real estate sales with Gian Hasbrock, a seasoned professional known for his universal approach to selling homes. In this episode, Gian shares his invaluable insights into the psychology of selling and the strategies that have propelled him to success. From understanding consumer behavior to leveraging emotional needs, Gian reveals the secrets behind his high-def sales formula. Plus, learn how Gian is leading the charge for universal design, making homes more accessible and inclusive for everyone. Stay tuned for another episode with Gian next week.2024-06-1222 minThe UndeniableThe Real Estate Revolution You Can't Afford to Miss with John Cecilian, Jr.Proptech is revolutionizing and transforming how people buy and sell real estate. In our latest episode of The Undeniable Podcast, we are joined by John Cecilian, Jr., Co-Founder & CEO of Cecilian Partners, Inc., for an inside look on the innovation and rapid technology adoption in the sector over the past decade, and how properly utilized software can enhance and streamline the customer experience.Follow Cecilian Partners, Inc. on LinkedIn.2023-10-0554 minThe UndeniableNavigating the Business Landscape in the Age of Disruption with David WilsonIn today's fast-paced and ever-changing world, businesses find themselves at the forefront of a rapidly evolving landscape. In our latest episode of The Undeniable Podcast, we are joined by David Wilson, Chief Marketing Officer of Retail Service Systems, for a first-hand account on the mindsets he employs to adapt, innovate, and thrive in the face of uncertainty. Follow Retail Service Systems on Facebook, Instagram and X. 2023-07-3159 minThe UndeniableEverything is a Business of Relationships with John PowellThe foundation of a successful business is built on two things: relationships and consistency. In our latest episode of The Undeniable Podcast, we are joined by John Powell, President and Managing Partner of Phoenix Commercial Properties, for a thought-provoking conversation about the importance of building up your community, the power of consistency and the true essence of leadership – putting others first. Follow Phoenix Commercial Properties on Instagram and LinkedIn.2023-05-0158 minThe UndeniableLeading a Brand of Impact with Nanci Carnabuci FitzgeraldWhen most say ‘ride-sharing’, they really mean ‘ride-hailing.’ But not The Rideshare Company. For over 40 years, The Rideshare Company has been helping people do just that-- share rides, save money and create friendships during hours normally spent alone. On this episode of the Undeniable Podcast, hear from Nanci Carnabuci Fitzgerald, President & CEO of The Rideshare Company, as she shares her thoughts on innovative leadership, leading a company with purpose, and keeping single occupancy cars off the road. Follow The Rideshare Company on Instagram and LinkedIn2023-03-0943 minThe UndeniableThe Rise of Web Native Economies and what that Means for Marketing (feat. Jeff Kauffman)NFTs enable digital ownership, and in-turn opens the door for fully web-native economies to be built at scale. On this episode of The Undeniable Podcast, we sit down with Jeff Kauffman Jr., Founder and Creator of Parachute and JUMP News, to chat all things web3 marketing and the future of life online.Since this episode was recorded, the media brand Jeff mentions has launched! Subscribe to stay up to date on all things web3 marketing at jumpnews.xyzConnect with Jeff on Twitter and LinkedInJoin the...2023-02-0848 minThe UndeniableThe Rise of Web Native Economies and what that Means for Marketing (feat. Jeff Kauffman)NFTs enable digital ownership, and in-turn open the door for fully web-native economies to be built at scale. On this episode of The Undeniable Podcast, we sit down with Jeff Kauffman Jr., Founder and Creator of Parachute and JUMP News, to chat all things web3 marketing and the future of life online. Since this episode was recorded, the media brand Jeff mentions has launched! Subscribe to stay up to date on all things web3 marketing at jumpnews.xyz Connect with Jeff on Twitter and LinkedInJoin the JUMP Community at jumpcommunity.xyz2023-01-3048 min
The UndeniableConnecting with Customers Through Digital Collectibles (ft. John Bianchi)The way people collect and display memories is changing. With the rise of social, displaying your experiences online became commonplace through Instagram, Facebook, and Twitter. With NFTs increasing in popularity and utility, sharing experiences digitally takes a new form. In this episode, John Bianchi and Deven explore the Proof of Attendance Protocol or POAPs, and how they will change the way customers and their favorite brands interact in the physical and digital world.2022-12-0948 minThe UndeniableEverything you wanted to know about Web3 but were afraid to ask (Part 2)Bored Apes...non-custodial wallets...Discord...In the second part of our two-part series, Overabove CIO Deven Spear continues the conversation with Brian Ecclesine, CEO of Big Person. As the leader of a company that connects creators with the blockchain economy, Brian dives deep into his own experience with Web3...covering topics ranging from Gary Vaynerchuk's Vee Friends to how to invest in and collect NFTs, to the very nature of non-fungibility itself. 2022-03-2236 minThe UndeniableEverything you wanted to know about Web3 but were afraid to ask (Part I)In the first of a two-part series, Overabove CIO Deven Spear talks with Brian Ecclesine, CEO of Big Person, connecting creators with the blockchain economy. With deep experience in finance and digital marketing, Brian's perspective clarifies a lot of the questions and unknowns around Web3, and how it will transform the marketing industry, the economy and the world. 2022-03-1435 minThe UndeniableGetting Schooled on the MetaverseThe summer tenure of Overabove’s intern, Wes Jacey, is coming to a close, and as he prepares for his last year at UConn and heading toward the "real world," he talks with Deven about the metaverse: what it is, what it looks like, and how it will change the way we market to every generation – from college grads to the c-suite.2021-09-0237 minThe UndeniableHard Rockin' in the Free World (feat. Dale Hipsh)Rock on, world! It’s the unofficial start to a long-awaited summer and we’re kicking it off with Dale Hipsh, SVP of Hotels for Hard Rock International. As the economy opens up and “revenge spending” gives a huge boost to entertainment, travel and hospitality verticals, the storied Hard Rock brand plans to make some noise of its own -- with new properties and a new brand launch. Listen in!2021-05-2438 minThe UndeniableTo make beauty, look down With Maggie Harrison, Winemaker, Antica TerraAntica Terra winemaker Maggie Harrison believes that success is all in the details – and for making wine, that means a close eye on every grape in the blending process. A first-generation winemaker, Maggie’s process at Antica Terra differs a bit from the way long-operating winemakers produce. With highly acclaimed vintages sold in 21 countries, Maggie’s way is working. Today, she talks to us about how customer relationships built on trust, the power of “yes,” and pivoting with change all contribute to Antica Terra’s culture of “making something beautiful” for members and Michelin-star sommeliers alike.2021-04-1344 minThe UndeniableMarketing’s Next Era With Overabove CIO, Deven SpearOn today’s episode we flip the script and put Deven in the guest’s chair while fellow Overabove staffer Meghan Lubrano picks his brain about rising technologies and the evolution of the marketing industry. Bitcoin, blockchain, NFTs and all other manner of decentralized web technologies are making headlines, and promising to revolutionize the world. What does that mean for the marketing industry? And how is Overabove uniquely equipped to help our clients navigate bigger and ever-more-complex changes ahead? Join us for a glimpse into the future.2021-03-2538 minThe UndeniableThe Founder, the Vision, and the Bold New Future: Lessons from The Frederick Gunn School (feat. Peter Becker, Head of School and Patrick Dorton, Board Chair The Frederick Gunn School)How can the beliefs and innovations of a progressive 19th-century New England educator equip today's students with problem solving and risk taking skills --- and maybe even set a bold new direction for all boarding schools? Join us for our first "foursome" as Deven Spear and Elizabeth Ormiston of Overabove talk to Peter Becker, Head of School and Patrick Dorton, Board Chair, for The Frederick Gunn School in Connecticut. A boarding school with a tradition of building student character and self-sufficiency since it was founded by Frederick Gunn more than 150 years ago, the school credits its non-conformist founder's approach...2021-01-2633 minThe UndeniablePlacemaking a Better World (feat. Heidi Majerik)What place does placemaking have in fostering civic spirit and building a more just society? Heidi Majerik, Vice President & General Manager at Southern Land Company in Denver, CO, is passionate about figuring it out. Awarded the Outstanding Women in Business Award in 2014 by the Denver Business Journal, Heidi has a history of creating vibrant urban environments — she led the nation’s largest urban infill project to transform Denver’s former airport into a city neighborhood now known as Central Park. Today, she shares with us a fascinating perspective on how urban planning can make for healthier cities, how master-planned neighb...2020-10-2235 minThe UndeniableCreativity, Technology and the Meaning of “Home" (feat. Stephen Fuller)Now that home is a first, second and third place, what does “home” actually mean? In today’s episode Deven talks to Stephen Fuller, architect and owner of Stephen Fuller Designs, about trends in architecture and the evolution of home design — from back before CAD drawings came to be, up to today, as technology creates new possibilities in architecture and construction. 2020-10-0739 minThe UndeniableServing Spirits with a Whole Lot of Heart (feat. John and Courtney McKee)Headframe Spirits co-founders John and Courtney McKee discuss how a culture of care and service led to not only innovation and success in producing bespoke spirits, but to the creation of a business entity that lifts up the entire community — through the good times and the tough.2020-08-2032 minThe UndeniableThe New American Pioneer (feat. Jason Shearer)The real estate vertical is seeing increased consumer interest in properties that offer space, privacy, and agricultural capabilities. Today's guest, Jason Shearer, Senior Manager at Raydient Places + Properties, has devoted his career to forestry and to the management and sale of rural communities. He shares his perspective on the resurgence of "homesteading," what living off-the-grid means today, and the new profile of the rural buyer. He even teaches us a new word or two (hint: Barndominium).2020-07-1433 minThe UndeniableThe Lovely Discomfort of not Belonging (feat. Jane Hudson)Why do we travel? Travel writer, former Head Writer and Strategist for Overabove, and an avid traveler herself, Jane Hudson, PhD argues that the experience of being an outsider is why travel is essential to the human experience — and predicts what will change as the industry reopens. She and Deven discuss technology’s role in travel and what travel marketers can do to re-engage loyal customer relationships in the return to “normal.” And why sometimes being firmly rooted in the present is the best destination.2020-06-1232 minThe UndeniableDefinition of Entrepreneur: A Complete Insane Human Being (feat. Michael Worthington)Timing is everything. Today, Deven and fellow entrepreneur and former business partner Michael Worthington, CEO of real estate marketing technology firm Brightdoor, take a look at how the past evolution of technology informs the future of business and innovation -- and why there may be no time like the present to launch a new tech product for real estate. 2020-05-2227 minThe UndeniableThe Self-Sustaining Campus of the Future (feat. Todd Ormiston)How do a 3,800-lb bag of potatoes, 2 buckets of sap and an "intentional tech" approach build leaders for the next generation? A junior boarding school in the Adirondacks may have the answer. Join us for a conversation with Todd Ormiston, Executive Director of the North Country School, who discusses how a low-res, low-tech environment sets today's students up for sustainable, self-sufficient success tomorrow.2020-05-1537 minThe UndeniableHow Leaders Grow from a Fearful Space (feat. Liz Christoffersen)As the pandemic crisis tests our faith, values and ideas about “business as usual,” there is an enormous opportunity for companies and individuals to rally hope in others and to emerge as leaders. In this episode, Liz Christofferen, Founder and CEO of the Empower Consulting Group, talks about how leadership is the difference between expansion and contraction, the importance of collaboration in addition to competition, and her 4 key actions about how true leaders will inspire others to rebuild the new economy. 2020-05-0839 minThe UndeniableThe Rules of Engagement (Part 2 with DXM) In Part 2 of our interview with Ray Owens, CEO of DXM, Ray talks to John and Deven about the implications of Data Management Platforms. The depth and scope of audience data now available — to marketers of all sizes, not just enterprise organizations — encompasses thousands of online and offline customer data variables. Using these variables to identify and predict audiences means marketers have a fighting chance to serve relevant communications to consumers. And it’s an opportunity they should seize.2020-04-3027 minThe UndeniableThe Rules of Engagement (Part 1 with DXM)What is data-driven marketing, and how is it changing the way we identify, reach and engage audiences? The implications for marketing are enormous. Join us for Part 1 of our interview with Ray Owens, CEO of DXM, a marketing organization whose platform offers a suite of tools to enhance and optimize segmentation, market potential analysis, engagement, acquisition, retention, and ROI measurement. Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services. Today, he shares those insights with us and tells us how marketers should be leveraging data...2020-04-1631 minThe UndeniableMasters of the Sell (feat. Terry Weaver)Join us for a conversation with Terry Weaver, the President and Founder of Marketing and Sales Institute, specializing in sales and marketing training for luxury real estate communities. As the author of “Secrets of Selling from Real Estate Masters,” Terry has learned from some of the most successful in the business and has decades of experience. In today’s episode, Terry discusses his guiding sales philosophies and why they apply across all industries. He explains how the best salespeople don’t “show and tell,” but “know and sell,” and why being a great sales leader is more like coaching a sport than per...2020-04-0933 minThe UndeniableHow Tech Makes a Hotel More Human (feat. Jessica Mousley)Starting where every great hotel story does — at the front desk — Jessica Mousley takes us from her time as night shift manager at a Kimpton Hotel, to an IT role where she worked to cull useable data across departments and inform CRM for a better guest experience, and lands us where she is now: a leader for Sentierre, a hospitality brand that is redefining the industry. She shares her point of view on bringing a new property to life, how technology tools can convert hospitality properties into true “hosts,” and why she’s excited about the rise of Machine Learning.2020-03-1034 minThe UndeniableGetting into the "Why" (feat. Jeff Yamaguchi)Today we welcome Jeff Yamaguchi, Vice President - Real Estate at The Robert Green Company. Jeff has decades of experience in luxury hospitality and real estate, spanning the globe. From Hawaii to Shanghai to Puerto Rico to Vegas, he’s headed sales and marketing for brands like Four Seasons, Montage, Pendry and Ritz Carlton. On today’s episode he shares his unique perspective on the convergence of hospitality and real estate, and discusses lifestyle factors that are driving purchase decisions for the new decade. And while he embraces technologies that allow buyers to experience an environment before they ever set...2020-01-2831 minThe UndeniableThe Making of an Idea House (feat. John Hillman)How do you make a dream home a reality? In this episode, Deven talks to John Hillman, Vice President of Sales and Marketing at Crane Island in Amelia Island, FL, about selling what John calls “the joy of life.” As one of the developers for Southern Living’s 2019 Idea House on Crane Island, John describes the team behind the vision, architecture and design of the Idea House. And he discusses how planning for a "dream home" is not just about buying land, but buying a solution, and how both technology and human relationships play a critical role in identifying what a...2019-12-2033 minThe UndeniableStaying Human (feat. John Visgilio)Welcome to the inaugural episode of The Undeniable! In marketing, everything has changed. Today, John Visgilio, Overabove Partner and Co-Founder, talks with Deven Spear, CIO, about how Overabove drives results for clients in this dynamic new landscape. Founded by John and his business partner, Ralph Guardiano, in 2002, Overabove was built for the way people consume information today: its non-traditional, solutions-oriented business model borrows from advertising, PR, direct marketing, experiential communications and insight-driven strategy. With the consumer as king, this service platform is increasingly in demand. Touching on...2019-12-0439 min