Shows
Naavik Gaming PodcastWhy Healthcare Is Gaming’s Next Trillion-Dollar MarketMedical training is still stuck in the arcade era: expensive, basement-bound simulators and outdated software that rarely capture the real stakes of clinical decision-making. In this episode, host Alexandra Takei, Studio Director at Ruckus Games, sits down with Sam Glassenberg, founder of Level Ex (now part of Relevate Health), to unpack how game developers can modernize healthcare learning by truly embracing the craft of video game design, not “gamification” lipstick. The opportunity and the market here are much bigger than you might assume. Healthcare is a trillion-dollar industry in the US alone, and if you can create products that save...
2026-02-171h 01
Naavik Gaming PodcastFamily-First Gaming: Breaking Into Consumer Hardware with NexIn this episode, host Kalie Moore talks with David Lee, Co-founder & CEO of Nex, to unpack one of the rarest success stories in modern gaming: launching a new consumer console and winning. In a category dominated for decades by the same three players, Nex broke through by rethinking who gaming hardware is for. Often compared to Wii or Kinect, Nex’s real innovation isn’t motion-based play alone, but a family-first platform built around physical activity, kid safety, and parental trust. In a down year for console sales, Nex sold over 650,000 units, expanded into thousands of retail stores, and capt...
2026-02-0352 min
The Leaderboard Insights PodcastBeyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan PomishThis month, Nathan Lindberg is joined by Morgan Pomish, the SVP of Innovative Experiences at Digitas North America. A strategist by trade, she’s spent over a decade in advertising and has led innovation at Digitas for the past four years. In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored:How opt-in behaviors like branded mods signal intent and drive mid-funnel preferenceWhy metrics like time spent, engagement depth, and repeat interaction better capture gaming’s value than CTRWhy marketers should treat gaming as a core pillar of their permanent media and creative stra...
2026-02-0228 min
Naavik Gaming PodcastHow User-Generated Games Are Becoming Hollywood FranchisesIn this episode, host Kalie Moore talks with Dmitri Johnson and Mike Goldberg, co-founders of Story Kitchen, the production company behind major game-to-screen adaptations spanning Sonic the Hedgehog, Tomb Raider, Streets of Rage, and more. We explore how transmedia is evolving in a UGC-first world, where players don’t just consume IP, they shape it, and why Roblox worlds are starting to look less like “games” and more like living franchises.The conversation dives into what actually makes a game adaptable (and when it shouldn’t be touched), how Story Kitchen stays aligned with develope...
2026-01-0653 minThe Leaderboard Insights PodcastUGC, AI and the Future of Gaming Media with GamesBeat’s Alexander LeeThis month, Nathan Lindberg is joined by Alexander Lee, the Lead News Writer at GamesBeat. Alexander is one of the most prominent writers covering the industry today, spending his time at the intersection of games, creators, and the business models shaping them.In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:Major studios like Rockstar Games are signaling that creator tools are essential to the future of AAA titles like GTA 6AI is revolutionizing game development processes while facing skepticism from consumersWhy in-person industry events remain vital for fostering authentic relationships
2025-12-2242 minThe Leaderboard Insights PodcastState Farm’s World-First Branded NPC inside NBA 2K with TMA by Omnicom’s Sami BarnettThis month, Nathan Lindberg is joined by Sami Barnett, Senior Director of Gaming at TMA by Omnicom Group. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:Best in class case studies from State Farm & DoritosHow brands should be thinking about gaming holistically in 2026 (beyond “just media”)Why gaming sponsorships + media must work together to truly move the needle#gaming #gamingpodcast #ingameads #mediabuyer #advertisingagency #advertisingandmarketing ----------------------------------------------------------------------------------------The Leaderboard Insights Podcast by Overwolf Ads is a monthly series featuring expert insights from top voices shaping today's gaming industry.Tailored for marketers from bran...
2025-12-1731 min
Naavik Gaming PodcastThe Future of Fortnite CreativeOn this episode, host David Taylor dives into one of the most eventful stretches the Fortnite Creative / UEFN ecosystem has seen in months. Epic has rolled out a wave of major updates — from monetization changes to discovery shifts — and today we unpack what they mean for creators, studios, and the future of the platform.David is joined by two fantastic guests. Chad Mustard, COO of JOGO Studios, returns to the show after another breakout year as one of the top 10 developers on Fortnite by total plays. Chad brings a studio-level perspective on building hit experiences, navigating upda...
2025-12-031h 03
TBPNOpenAI's "Backstop," The Benefits of Bubbles, Elon's New Comp Package | Bret Taylor, Dave Baszucki, Vlad Tenev, Uri Marchand, Alex Israel, Paul Erlanger, Nilam Ganenthiran(00:00) - OpenAI's "Backstop"
(50:55) - The Benefits of Bubbles
(56:00) - 𝕏 Timeline Reactions
(01:13:21) - Bret Taylor, co-founder of Sierra and chairman of OpenAI, discusses Sierra's recent customer conference, Sierra Summit, highlighting the company's growth from a small team to serving over 400 customers, and announces new product features, including the ability to publish customer service agents directly to ChatGPT, reflecting the evolving landscape of customer engagement through AI agents.
(01:31:44) - David Baszucki, co-founder and CEO of Roblox Corporation, discussed the platform's significant growth, noting that daily active users have reached approximately 150 million, with all content created by its vast developer community. He...
2025-11-073h 19
Naavik Gaming PodcastThe Creator-Led Studio PlaybookIn this episode, host Kalie Moore talks with Zach Letter, Co-founder & CEO of Wonder Works Studio, the makers of hit Roblox experiences, including three SpongeBob titles this year. We dig into how creator roots shape game design and distribution, how influencer-native teams launch differently, and Wonder Works’ long-term bet on licensed IP.The conversation dives into launching without paid UA, weekly live-ops that drive creator content, and when brands should integrate into hit experiences versus build standalone worlds. Zach also shares what makes an IP “Roblox-ready,” how transmedia loops amplify impact across YouTube, Discord, and me...
2025-11-0435 minThe Leaderboard Insights PodcastFrom Silent Hill IRL to AI Chatbots with Liquid Advertising’s Nikki DePaolaThis month, Nathan Lindberg is joined by VP of Global Media at Liquid Advertising, Nikki DePaola, a seasoned advertising professional with over 14 years of experience at Liquid. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:The challenges endemic publishers face in shifting players’ attention to new releases as audiences spend more time in fewer games.The paradox of abundant data and stricter privacy rules, making first-party data increasingly vital for effective media strategies.How media buying has shifted from broad awareness to creating memorable, differentiated campaigns that resonate with entrenched pl...
2025-11-0340 min
Naavik Gaming PodcastAI & Talent in Games Engineering: Hype Meets Reality – Live at Pragma OSSAre AI games right around the corner? In our second-ever live audience show, host Alexandra Takei, Director at Ruckus Games, sits down with Serge Kynstautas, Head of Engineering at Gardens Interactive, a venture-backed startup building a social online shared fantasy adventure game, and Meir Wasserman, Head of Engineering at 2K Technology. Shooting live from the 3rd annual Pragma Online Services Summit, the trio dives into two critical topics impacting the predominantly technical engineering audience: AI and talent. They discuss AI use cases and tool stacks, how they balance context, security, and flexibility, and how they guide engineering...
2025-10-1453 minThe Leaderboard Insights PodcastBuilding the Biggest Women’s Fortnite Tournament with GALE’s Max BassThis month’s guest is Max Bass, VP of Emerging Connections at GALE, where he sits in the agency’s innovation practice helping clients understand and activate new marketing channels, with a primary focus on gaming. Before GALE, Max spent eight years in the agency world leading accounts across entertainment, tech, toys, and alc/bev, then served as VP of Marketing at Immortals where he secured and renewed partnerships with Progressive, Toyota, Betway, and American Express. Today, he leads GALE’s efforts to help brands authentically engage esports and gaming communities through in-game activations, conten...
2025-09-3038 min
Naavik Gaming PodcastMarket Update: UEFN Monetization, Meta’s Vision, and the Future of ConsolesWith the games industry in constant evolution, it’s important to occasionally pause and take stock of where things stand. Host Devin Becker is joined by Aaron Bush, Managing Partner and Co-Founder at Naavik, for a wide-ranging check-in on market trends, strategic moves from platform holders and investors, and how the current landscape might evolve from here. The conversation explores Epic’s latest expansion of user-generated content monetization, plus Meta’s recent AR updates and what it might mean for the future of digital interactivity. The episode rounds out with a look at current console strategies – including the succe...
2025-09-241h 14
Player DrivenFrom Stay-at-Home Dad to Six-Figure Modder: Why Your Next Big Hire is Already Playing Your GameWhat does it take to turn a gaming hobby into a six-figure salary? In this episode, Greg sits down with Sandi, a stay-at-home dad who taught himself to create mods for ARK: Survival Ascended and ended up building a UGC empire with over 80 million downloads. From his first furniture mod made for his daughter to launching blockbuster premium content, Sandi shares his incredible journey and the community-driven strategies that fueled his success.We're also joined by Shahar Sorek, CMO of Overwolf, the platform at the heart of the in-game creator economy. Shahar breaks down why UGC is...
2025-09-1653 minThe Leaderboard Insights PodcastRoblox & Fortnite’s Award-Winning Brand Playbook with Atlas Creative’s Cody FlahertyThis month's guest is Cody Flaherty, the Chief Operating Officer at Atlas Creative, a leading UGC studio behind the world's most successful experiences on Roblox and Fortnite. Cody brings over 15 years of experience in technology and gaming. At Atlas, he focuses on growing original games and helping major brands succeed in the UGC space and has worked on several award winning campaigns like Star Trek x Kid Cudi: Mirror Mayhem, MrBeast's Extreme Survival Challenge in Fortnite, Axe's Mistaverse campaign & many more.This episode explores:How Atlas Creative is powering iconic brand activations in Fortnite and Roblox with partners l...
2025-09-0139 minThe Leaderboard Insights PodcastNaked Smoothie's Mid-Game Refuel Strategy with dentsu's Don McLeanThis month, we had the pleasure of speaking with Don McLean, dentsu's Director of Gaming Agency Services for the Americas. Don, who has collaborated with Overwolf on multiple successful projects, shared insights from his 12+ years working at agencies where he specialized on everything from global strategy to digital planning, social media, PR, and beyond. This episode explores:How gaming IPs are fueling the transmedia boom with movie and TV show adaptations, expanding franchises across screens and formatsdentsu's most recent campaigns with Naked Smoothie and Butterfinger which are breaking campaign benchmarksGaming as the new...
2025-07-3134 min
Naavik Gaming PodcastWhy the Games Industry Might Triple (Despite Its Challenges)Former Nexon CEO Owen Mahoney joins Aaron Bush for a candid, wide-ranging conversation about the current and future state of the games industry. While Owen had a successful decade-long run leading one of Asia’s most important gaming companies, this episode explores what he’s been thinking about since stepping down – namely through his sharp (and sometimes spicy) essays critiquing industry norms and offering a vision for what comes next. We discuss the realities of managing $100M+ budget decisions, the troubling positions of many Western publishers, the benefits of simplifying publisher strategies, and Owen’s bullishness on AI. Notab...
2025-07-291h 26The Leaderboard Insights PodcastChipotle’s winning Gaming Strategy with rEvolution’s Chris MannDive deep into Chipotle’s unique and long-term gaming strategy with Christopher Mann, SVP at REVXP, the gaming division of rEvolution.Hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, our first episode explores:How Chipotle's gaming strategy zeroes in on FGC (Fighting Game Community) partnerships in major titles like Street Fighter & TEKKENWhy brands should be thinking long-term in gaming and capitalizing on ‘white space’Unique gaming trends for 2025 and beyond that brands should be considering right now
2025-07-1626 min
Women of Influence by SheSpeaksRedefining Gamers: A New Era of Opportunity for BrandsIn this episode, we’re joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that’s reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf’s Brand Partnerships team, exploring the power of in-game advertising, why brands can’t ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries.Episode...
2025-06-2017 min
Brands In PlayEpisode 19 | ft. Uri Marchand | Overwolf | Reaching Core Gamers | Brands in PlayOn Episode 19 of Brands In Play, Albane Prioux and Nic Hill speak with Uri Marchand, CEO of Overwolf, discussing how his company serving 100M+ monthly users is being leveraged by brands to engage with notoriously hard-to-reach gaming communities.Founded in 2010, Overwolf's mission is to empower creativity in gaming and help in-game creators make the best games even better through user-generated content. The company provides creators with infrastructure, professional support, and tools across multiple UGC platforms, supporting 178,000+ creators across 1,500+ games. For brands struggling to access audiences in games like League of Legends, World of Warcraft, or The Sims...
2025-06-2056 min
Naavik Gaming PodcastApple vs Epic Aftermath: A New Era for Game DTCApple’s forced policy shift following the outcome of its legal battle with Epic Games has opened the door for more flexible Direct to Consumer (DTC) strategies, and game studios are taking notice. Host Devin Becker welcomes Chris Faught, CEO of Neon, to break down what this decision means for developers. Chris clarifies the broader implications of the ruling, the mechanics of implementing DTC models, and how this update impacts developers operating across different genres and regions.The conversation explores how studios should be thinking about DTC integration internally, what practical steps to take next, and how th...
2025-06-031h 08
Naavik Gaming PodcastLaunching Original IP on RobloxIn this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.At the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.What sets Twin At...
2025-05-071h 05
Deconstructor of Fun281. How UGC Is Extending the Lifespan of Games with Uri Marchand, CEO of OverwolfMishka Katkoff sits down with Uri Marchand, CEO of Overwolf, to break down how user-generated content (UGC) is quietly reshaping the gaming industry. They dive into Overwolf’s mission to turn in-game creation into a viable profession, and why modding — once a hobby for the few — is now a legitimate career path for thousands.This isn’t just about mods anymore — it’s about the future of gaming economies.00:00Introduction to Overwolf and UGC04:05 The Evolution of Modding in Gaming06:56 Industry Trends: Embracing UGC10:05 Challenges and Opportunities in Modding13:17 T...
2025-04-2854 min
Naavik Gaming PodcastThe State of UGC Games in 2025In this episode, host Devin Becker welcomes fellow Naavik host and consultant David Taylor to discuss insights from Naavik’s recent State of UGC Gaming deep dive and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. We also explore emerging contenders like mods, Highrise, speculate on how GTA VI might impact the UGC landscape, and consider whether we’re due for a new wave of platforms altogether. Lastly, David reflects...
2025-04-081h 11
Naavik Gaming PodcastCom2Us’s Evolution: Gaming Innovation and Global ExpansionIn this episode, our host, Alexandra Takei, Director at Ruckus Games, sits down with Kyu Lee, Chief Business Development Officer at Com2Us, Partner at CRIT Ventures, and ex-president of Com2Us USA. They explore Com2Us Holdings' evolution from its early days as Gamevil to becoming a global mobile powerhouse with hits like Summoners War, one of the industry’s biggest mobile IPs that has generated over $3B+ in revenue.Kyu shares insights on the company's pivotal shifts, including its focus on mobile gaming, the transition to live operations, its approach to licensing Western IP like Ma...
2025-03-071h 02
Identity ArchitectsNathan Lindberg, Overwolf: Creators of the futureIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosu...
2025-03-0555 min
Naavik Gaming PodcastCan Play-to-Earn Ever Be Sustainable?In this episode of the Naavik Gaming podcast, host Niko Vuori welcomes back Luke Barwikowski, founder and CEO of Pixels.xyz, to discuss whether Play-to-Earn mechanics can, in fact, be sustainable. Luke shares the evolution of Pixels, its unique approach to Play-to-Earn gaming, and the strategies that have led to significant user growth (10 million registered users) and revenue generation (over $20 million in the past 12 months). The conversation delves into the sustainability of Play-to-Earn models, the importance of data-driven decision-making in game monetization, and the future plans for expanding the Pixels ecosystem. ...
2025-02-041h 01
Marketecture: Get Smart. Fast.Overwolf: PC Gaming Add-Ons and MonetizationOverwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increased player engagement without direct monetization. The company operates out of Tel Aviv and has raised significant funding from investors like Andreessen Horowitz and Griffin Gaming Partners. Learn...
2025-02-0316 min
Naavik Gaming PodcastBuilding and Scaling Communities in 2025The role of community management in gaming has never been more critical. In this episode, our host Alexandra Takei, Director at Ruckus Games, joins Andrew Beegle, founder of Beegle Productions and Gravity Gang, and Tim Smith, co-founder of Cohezion AI, to discuss the evolving discipline of community management.Together, they explore the transformation of community roles over the past decade, from the decline of forums to the rise of Discord and influencer-driven strategies. The discussion highlights best practices for engaging communities early in development, balancing transparency with managing expectations, and leveraging tools like AI to scale engagement...
2025-01-241h 11
Naavik Gaming PodcastGaming IP in 2024: How to Create Lasting Impact on UEFNOne of UEFN's biggest strengths is that it is a melting pot of intellectual property. Jeremy Pedron, Lead Game Designer at JOGO Studios, calls it “a vast childhood playroom”, a place where you can combine playing with Batman while also playing with Legos. As creative costs go down to zero, the modern gaming market is undergoing a transformation in how IP is created. In summary, IP has never been more adaptable. Host, Alexandra Takei, Director at Ruckus Games, sits down with Kevin Mariano, CEO of Future Trash, and Jeremy to discuss how building IP for gaming today diff...
2024-11-261h 00
Naavik Gaming PodcastThe State of Web3 Gaming with Game7Host Niko Vuori and guest George Isichos, core contributor at Game7, discuss the current state of web3 gaming, focusing on the latest Game7 x Naavik research report (which you can download here). They explore the evolution of the ecosystem, the impact of platforms like Telegram and Epic Games Store, and emerging economic models such as Play-to-Airdrop. The conversation also addresses the challenges posed by bots in gaming and the shifting geographic distribution of players. The discussion then digs into the integration of AI in gaming and its unique impact in web3, the evolving funding l...
2024-11-171h 04
Naavik Gaming PodcastLinkedIn's Gaming Strategy: Using Games to Foster Connection and ConversationIf you’re reading this, you’re probably one of LinkedIn’s 1B+ global users. You might have also noticed some of your professional connections playing one of LinkedIn’s new games — Queens, Pinpoint, Crossclimb, or Tango — and may even be wondering "why are there games on LinkedIn?" Host Alexandra Takei, Director at Ruckus Games, sits down with Lakshman Somasundaram, Director of Product Management at LinkedIn, to discuss the strategic intent behind games on LinkedIn and their unique approach to building games inside a professional networking and social media platform. We discuss the history of other social media’s fora...
2024-11-131h 07
Programmatic PulseEp.45 | Nathan Lindberg | Head of US Brand Partnerships at OverwolfThis week Sean is joined by Nathan Lindberg, Head of US Brand Partnerships at Overwolf.
Chapters below 👇
🎙 Nathan's Journey from Traditional Media to Esports
🎙 What Sparked Their Passion for Gaming
🎙 Overview of Overwolf and Their Role
🎙 How Brands Integrate with the Overwolf Ecosystem
🎙 Creative Mods on Overwolf that Blew Their Mind
🎙 Growth Opportunities for Overwolf
🎙 Myths About the Esports Industry
🎙 The Evolution of AdTech and Esports Sponsorships
🎙 Career Advice for Excelling in the Gaming Industry
🎙 Nathan's Career as a Video
2024-10-1540 min
Naavik Gaming PodcastEA’s Game Plan: Launches, AI, & the Strategic Approach“AAA is not in crisis; it is in a moment of change.” In this episode, Kate Kellogg, the COO of EA Studios, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss game launches, EA's strategic approach, and how EA staffs and organizes itself to win. We discuss the challenge of aligning development resources with performance expectations and delve into EA's strategic pillars of Play, Watch, Create, and Connect. We explore why this strategy is not only well-suited for the current gaming market but why it is the optimal choice for EA as well as how franc...
2024-10-041h 03
Naavik Gaming PodcastSony, Microsoft, Valve, and Roblox: Who Will Be Platform King?The gaming industry is currently facing an identity crisis, with widespread layoffs, escalating budgets, and a flood of new games hitting the market. In light of these macro trends, game studios and platforms need to find ways to leverage their existing strengths or develop new strategies for long-term success.Ben Feder, Managing Partner at Tirta and former CEO of Take-Two, and Ken Wee, former CSO of Activision Blizzard King, join host Alexandra Takei, Director at Ruckus Games, to delve into the strategies of four major players in the gaming industry: Microsoft, Sony, Valve, and Roblox. Given the...
2024-09-061h 05
Naavik Gaming PodcastEmergency Pod: SEC vs OpenSeaOn August 28th, the Securities and Exchange Commission issued a Wells Notice to OpenSea, notifying the largest NFT marketplace that it is under investigation for operating as an unlicensed exchange, labeling the NFTs traded on the platform as securities. Founder & CEO of OpenSea, Devin Finzer, posted that “[t]his is a move into uncharted territory. By targeting NFTs, the SEC would stifle innovation on an even broader scale: hundreds of thousands of online artists and creatives are at risk, and many do not have the resources to defend themselves. NFTs are fundamentally creative goods: art, collectibles, video game items, do...
2024-08-311h 03
Naavik Gaming PodcastWeb3 Innovation with Mirai LabsOne of the biggest web3 hits of 2022, the horse racing game Pegaxy, generated over $200 million in sales, second only to Axie Infinity during that period. After building heads down during the crypto bear market through the end of the 2023, the company behind Pegaxy, Mirai Labs, is ready to ride again, now with its second game, Petopia, a top-down roguelite shooter. With its fresh and innovative take on guilds, fractional ownership of teams, and passive income, Petopia is looking to invigorate the play-to-earn (P2E) genre, having absorbed many lessons from the prior web3 wave....
2024-08-021h 00
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXIn-play ads and the gaming experience with Shahar Sorek, OverwolfIn the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift.RESOURCESConnect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstromHeaded to MAICON 24 - the premier marketing and AI c...
2024-07-3124 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXIn-play ads and the gaming experience with Shahar Sorek, OverwolfIn the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift.RESOURCESConnect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstromHeaded to MAICON 24 - the premier marketing and AI c...
2024-07-3124 min
The Business of CreatorsMeet the Creators Shaping the Future of Gaming - Inside the World of Professional ModdersGet ready to level up your knowledge of the gaming industry's hottest trend - in-game content creation! Join us as we dive into the world of Overwolf, where passionate gamers are turning their modding skills into cold, hard cash.In this latest episode we have not one but two guests. We welcome Shahar Sorek, CMO of Overwolf - the powerhouse platform revolutionizing user-generated content in gaming, and Sean Philip van Zyl, aka Garuga123 - the mod maestro behind some of Ark's most popular prehistoric additions. We discussAn insider's look at the booming creator economy in...
2024-07-2522 min
זמן לחשובאיך גיימינג הופך לכלי לפיתוח עצמי והשקעה חכמה? שיחה עם שחר סורק | זמן לחשוב #178מה הקשר בין גיימינג, הון סיכון והתפתחות אישית? שחר סורק, סמנכ"ל השיווק של Overwolf, בשיחה על עולמות המשחקים, הכלים שהם נותנים לילדים ולמבוגרים, ההזדמנויות הכלכליות בענף, וירושלים כקריית גיימינג מתפתחת.תגיות: שחר סורק, גיימינג, פיתוח עצמי, Overwolf, השקעות בהייטק, קרנות הון סיכון, ישראל גופמן, פסיכולוגיה של משחקים, טכנולוגיה לילדים, פיתוח אישי, ירושלים הייטק, משחקים דיגיטליים, gaming industry, self development, game psychology, venture capital, edutainment
2024-07-2332 min
Naavik Gaming PodcastThe Next Era of Voice GamesVoice games have had a quiet history compared to mobile, console, and the PC gaming arena. However, Lightspeed and Microsoft’s M12 Ventures see Volley Games as a leader and game changer in the space, co-leading a $55M Series C on the backs of solid MAU and ARR. Our host, Alexandra Takei, Director at Ruckus Games, speaks with Max Child, CEO and Co-Founder of Volley, about the history of voice games, the current market, and the AI inflection point that enables experiences that were once hindered by slow speech recognition, difficulty in assessing intent, and the inability to...
2024-07-121h 07
The Fourth CurtainFrom Gamer to Creator with Uri MarchandCo-founder and CEO of Overwolf, Uri Marchand has been building _THE_ UGC platform for over fourteen years and Overwolf has paid more than $200 million to mod-makers going deep on games from Minecraft to Stardew Valley! A hardcore Real Time Strategy player, Uri's company now supports all types of games including Ark and The Sims. We talk the funnel from gamer to creator, the best books on business, and surviving and thriving over the long haul.Some of the books on Uri's Reading list:Nonviolent Communication. By Marshall RosenbergGood To Great, Built To Last, Great...
2024-07-041h 14
פופקורן - פודקאסט מאת ליאור פרנקללהוציא את הבולשיט מ״תרבות ארגונית״ | מה הקשר בין הנקניקיה באיקאה לערכים של החברה? | אהה! אז ככה בונים ערכים | פופקורן 349איך גורמים לעובדים ציניים להבין ולאמץ ערכים ותרבות בלי בולשיט? איך הופכים ערכים לדרך התנהגות וקבלת החלטות? איך עושים את זה באיקאה? ואיך בסטארטאפ קטן?
עובדים אוהבים לגחך כשהם עוברים ליד התמונה במשרד שכתובים בה הערכים של הארגון. אבל זה לא חייב להיות ככה. איך עושים את זה אחרת?
מהנסיון שלי בסטארטאפים, ערכי החברה לרוב משקפים את ערכי המייסדים. כשכולם מכירים את כולם, אוכלים צהריים ביחד ובאותו הראש, קל לבנות תרבות טובה. אבל האתגר מתחיל כשהחברה צומחת - מגיעים עובדים חדשים, מגוונים ושונים ושמירה על התרבות המקורית הופכת למורכבת יותר.
דנה ברזילי, Chief People Officer ב-Overwolf, לקחה אותי למסע דרך החברות בהן ניהלה את תחום משאבי האנוש, וסיפרה לי מנסיון איך בונים ערכי ליבה לסטארטאפ קטן (Overwolf) או לחברה ענקית (IKEA), ואיך ערכים יכולים להפוך ממשפטים יפים באנגלית לכלי עבודה יומיומיים שמתווים דרך.
שיעור יצירתיות בעבודה
הספר הקטן למנהל.ת החדש.ה
מוזיקה – שחר צדיק
2024-06-261h 19
Naavik Gaming PodcastThe State of China’s Gaming MarketChina is the second largest video game market in the world, and even though its industry has faced domestic challenges, China’s global impact on gaming continues to rise. However, if you’re an outsider, figuring out what’s happening in China can sometimes be opaque. That’s why host Aaron Bush is joined today by Josh Ye, a long-time reporter for all things gaming and tech in China.We dig into how China’s gaming market became massive over the past couple decades and how its current ecosystem compares and contrasts to the West’s. We also discuss...
2024-06-2153 min
Marketing, Media & AdtechUnlocking Game Ad Revenue: Shahar Sorek’s Secret to Monetizing User-Generated Content & In-Game AdsReady to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just can't hack it. Expect some laugh-out-loud moments, a hefty dose of irreverence, and maybe, just maybe, the secret sauce to transforming game mods into marketing juggernauts.From navigating the chaos of ad tech to the...
2024-06-1036 min
Naavik Gaming PodcastThe Next Era of Modding - with Overwolf, Studio Wildcard, and Look North WorldModding has long been a force of innovation and creativity in the games industry, but the emergence of cross-platform, premium mods is set to take modding to another level. Thanks to platforms like Overwolf’s CurseForge, studios and publishers can now enable all sorts of creators — even other professional studios — to build on top of their games and get rewarded for doing so. This new technical and economic unlock is poised to take UGC gaming to even higher heights and is a compelling growth opportunity for the entire industry.To best discuss this trend, host a...
2024-06-0758 min
Naavik Gaming PodcastUnpacking Krafton’s Strategy: PUBG, New IPs, Investments & More!Krafton is one of the world’s premier video game publishers. After experiencing the explosive success of PUBG in the late 2010s, Krafton rebranded in 2018, went public in 2021, and has since been working to not just extend the PUBG brand to new games, platforms, and regions but also kickstart new IPs with innovative playstyles and partner with emerging developers around the world.To dig into the details, host Aaron Bush is joined by Maria Park, who currently serves as Head of Corporate Development at Krafton and previously was Head of Strategy at PUBG Corporation. In...
2024-05-2455 min
DesignRush PodcastTransforming Gaming Advertising I Shahar Sorek of OverwolfIn episode 45 of the DesignRush Podcast, we talked about transforming gamer advertising with Shahar Sorek, a creative producer who serves as the CMO of Overwolf – the guild for in-game creators.
Golden gamers hate ads. However, advertisers can make them tolerable using the tricks revealed by Shahar.
If you want to learn how to profit from the migration of ad dollars from traditional media into video games, stick to the end.
2024-05-081h 00
DesignRush PodcastTransforming Gaming Advertising I Shahar Sorek of OverwolfIn episode 45 of the DesignRush Podcast, we talked about transforming gamer advertising with Shahar Sorek, a creative producer who serves as the CMO of Overwolf – the guild for in-game creators. Golden gamers hate ads. However, advertisers can make them tolerable using the tricks revealed by Shahar. If you want to learn how to profit from the migration of ad dollars from traditional media into video games, stick to the end.
2024-05-081h 00
Naavik Gaming PodcastFrom Scrappy to Success: Strategies for Gaming FoundersWhat does it take to stand out and succeed as a games industry entrepreneur these days? And how should smart venture capitalists best identify and work with these best founders? To help answer these questions, host Aaron Bush is joined by David Kaye, serial entrepreneur and general partner of F4 Fund. We discuss why David believes 99% of games studios aren’t fit for venture capital and what makes that top 1% so special. We also cover how early-stage teams, especially in a post-cheap money era, can get scrappy, think about distribution cleverly, and unlock early for...
2024-04-2657 min
Naavik Gaming PodcastCentury Games: How a Top 20 Mobile Publisher Found Success on RobloxFinding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from their more traditional mobile and console counterparts. That’s why UGC games analyst, David Taylor, sat down with Xiang Shen, the CTO of Century Games, a top 20 mobile publisher and the creators for the recent breakout hit Whiteout Survival, which drew in $500 million in in-app purchases over the past year according to recent estimates.What makes Century Games particularly unique is the company's willingness to experiment with new platforms such as Roblox. Century Ga...
2024-03-261h 03
Naavik Gaming PodcastHow to Succeed in MENA (with Sandsoft Games)The games industry can no longer ignore the MENA region, encompassing markets like Israel, Saudi Arabia, UAE, Egypt, and more. With approximately 800 million people, a young and growing audience of gamers, expanding wealth, rising ARPUs, and emerging talent, it’s abundantly clear that MENA will be much more important to the games industry’s future than it was in the past.To tell us more about what’s going on here, host Aaron Bush sat down with David Fernandez, CEO of Sandsoft Games. We dig into emerging trends in MENA, how global teams can maximi...
2024-03-031h 02
Naavik Gaming PodcastBetween the Lines: Eastern Europe’s Gaming MarketIt is known that the gaming scene in CIS has political, legal, and regulatory challenges that make it hard to develop games or deploy investments into the region. But if you do it right, my guests, Maria Kochmola, Managing Partner at The Games Fund, and Arseny Lebedev, CEO and Co-Founder at Original Games, think it’s worth it. Today they both sit down with your host, Alexandra Takei, Director at Ruckus Games, and we discuss why going through the hurdles of employee relocation and headquarter restructuring are worth it in the long run. What do these challenges mean for a...
2024-01-2853 min
Naavik Gaming PodcastNexon’s CEO on Leaving a Legacy, Fostering Talent, & AI in GamesOwen Mahoney, CEO of Nexon, is back for another phenomenal conversation – this time on the heels of the announcement that Owen is soon stepping down from the CEO role after a decade of market-beating performance. He and host, Aaron Bush, discuss Owen’s legacy at Nexon, what he wished he knew about being CEO when he started, what goes into great succession planning, and more about Nexon’s next CEO, Junghun Lee. Then the duo discusses how AI-driven software is already enabling AAA games to be made with smaller creative teams (such as Embark Studios’ THE FINALS) and how that shi...
2024-01-0749 min
Naavik Gaming PodcastUEFN Studios: Boom, Bust, or Choose Roblox?UEFN is gunning to be the next major Roblox competitor, but just how competitive is it? Today, your host, Alexandra Takei, Director at Ruckus Games, sits down with the founder of Bungie, Alex Seropian, now the current CEO of Look North World, and Amy Wu, the partner heading up the games and consumer practice at Menlo Ventures. Fortnite Creative 2.0 has drawn in a lot of committed creators: Snoop Dog and his son, 100 Thieves, and many more. In this episode, we talk about building in the UEFN ecosystem, how the tools have evolved over time (and what’s still missing), wh...
2023-12-031h 01
Naavik Gaming PodcastBuilding a Roblox StudioHow do you build a dedicated Roblox studio? The answer: “hire your customer” according to the Co-Founders of Tiny Comet Emily Tierney and Anca Agapi. Your host, Alexandra Takei, Director at Ruckus Games, alongside the Tiny Comet team discusses building and running a studio where the average employee is under twenty years old, acquiring users on a platform that has 40M games and a notorious algorithm that’s largely responsible for surfacing your game, and the mission Tiny Comet has to build games that are not only fun, but, as they say, are “learnified” experiences. The pandemic set back education...
2023-11-051h 00
Behind the CategoryCreating the In-Game Creation Category with Uri MarchandIn today's episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding.
Topics Discussed:
Uri’s childhood as a gamer and the lessons learned from his time in the Israeli Air Force
What category Overwolf is in and why it’s not what people think at first
The figures of Overwolf’s success, and how Uri defines and measures success
How category creation can be challenging, and useful strategies to go about it
Uri’s vision for Overwolf in the next 10 years
2023-10-1534 min
Naavik Gaming PodcastHow to Disrupt the Shooter MarketHow red is the ocean of shooters and is there room for innovation in what most consider a wildly competitive and oversaturated space? Roby John, CEO and Co-Founder at Supergaming (a studio building an indo-futurism mobile battle royale called Indus, check out their beta here) and Nikolaj Nyholm, CEO and Co-Founder at Scattershot (a studio building a competitive PvP battle royale shooter called Project Athena) both believe there’s disruption yet to come. Your host Alexandra Takei, Director of Business at Ruckus Games, and her crew discuss the macro-state of the shooter market across PC, console, and mobile as we...
2023-10-081h 17
Always Booked with Vincent PhamvanShahar Sorek (Overwolf) - Setting yourself up for marketing successOur Destination CMO guest this week is Shahar Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy games. In this episode of Destination CMO, Shahar sits down with Vincent to share deep career insights from his marketing career, including the one thing he wished he had known when he started his career. The discussion also looks back on what Shahar describes as the best thing he did to set...
2023-10-0343 min
Naavik Gaming PodcastOverwolf: Building the All-In-One UGC EcosystemUser generated content is a multi-decade wave that continues to grow and transform the games industry. One company pioneering this future is Overwolf, which is creating an all-in-one platform for creating, sharing, and monetizing in-game apps, mods, and game servers. As is laid out in the episode, Overwolf is looking to help creators earn billions of dollars over time by essentially enabling all game studios to build their own versions of UEFN for their games. It’s a big, exciting vision, and Overwolf is making steady progress toward its goals.To help catch us up...
2023-09-171h 01
Naavik Gaming PodcastAI and Player Psychology“Show me how you play, and then I’ll tell you who you are”, says Joe Schaeppi, CEO and Co-Founder of AI powered studio Solsten. Today, Joe, Alex, and Kishen Patel, the author of “The Infinite Power of Play” in collaboration with our partners at Lightspeed, talk about the use cases of AI in games (#1: Cost and Time Reduction, #2: New Genres of AI Powered Games), what it means to understand not only player behavior but the psychographics of your player demo, and where we actually are in any of this becoming a day to day reality. Are AI NPCs re...
2023-09-101h 01
Naavik Gaming PodcastHow 100 Thieves is Building Beyond Esports100 Thieves is a premier lifestyle brand and gaming organization that’s building a highly unique ecosystem of products and services. This now includes esports, content creators, apparel, premium keyboards and peripherals (via Higround), energy drinks (via Juvee), and even game development (on UEFN and with Project X).In this episode, Naavik co-founder Aaron Bush is joined by John Robinson, 100 Thieves’ President and COO, to discuss why the organization’s aspirations are so wide and how they manage this “business of businesses.” They dive into how esports will become more sustainable, how the company is uniquely p...
2023-08-201h 02
Naavik Gaming PodcastBlizzard On Steam / CD Projekt Cuts / EA Post-FIFA / Earnings ReportsIn this week’s Roundtable, the squad discusses Tencent becoming a majority shareholder of Techland and what Blizzard bringing some of its games to Steam could mean for the company pre and post-acquisition. Then we explore how CD Projekt making workforce cuts could affect its plans going forward for franchises like The Witcher and Cyberpunk. We dig into how big brand changes can affect future success with a contrast of Twitter becoming X and FIFA 24 becoming FC24. Earnings updates for Ubisoft and Stillfront lead to Aaron warming up for a victory lap and an analysis of where the market is...
2023-07-281h 02
אנשים - מדברים על עולם העבודה החדשבניית ערכים בארגון - עם דנה ברזיליהאורחת שלנו היא דנה ברזילי, Chief People Officer ב- Overwolf, שסיפרה לנו על תהליך בניית הערכים, לצד התרבות הארגונית בחברה.
אז איך בכלל יצאו לדרך עם התהליך הזה ואיך נבחרו כל אחד מהערכים? איך הם הוטמעו בחברה בצמיחה, והאם אפשר בכלל למדוד ערכים?
לינק לעמוד הערכים של Overwolf:
overwolf.com/our-culture/
קרדיט צילום: סיוון זויסה
2023-05-1740 min
The Gaming Founders PodcastThe Rise of UGC: Uri Marchand, Founder of OverwolfThe Gaming Founders Podcast Episode 6: The Rise of UGC: Uri Marchand, Founder of Overwolf
Today’s guest is Uri Marchand, Co-Founder and CEO of Overwolf, one of the biggest platforms for creators to build, share and monetize mods, user-generated content, and companion apps for their favorite games. After 13 years, 98,000 creators, and 33 million players a month, Overwolf now functions across more than 1000 supported games.
In this episode, you’ll hear Uri discuss the early days solving problems like Skype freezing when a text came in, Overwolf’s many ups and downs raising and running out of money...
2023-04-2644 min
Welcome to the MetaverseGaming Industry Secrets Unveiled: How Gaming Clues Reveal the Future of the Metaverse with Shahar Sorek - CMO of OverwolfIn many ways the metaverse is not new. The gaming industry is the biggest entertainment industry on the planet and has been successfully creating virtual worlds and empowering users to create things for decades.
'Mods' in games (user modifications) have spun off into some of the biggest games in the world (Counterstrike was originally a mod of Half Life) and have helped extend the life of other games such as GTA (probably the most successful series ever).
Our guest this week is the awesome Shahar Sorek, CMO of Overwolf - who do lots of different t...
2023-02-2230 min
Into the MetaverseS2E35: Into The Metaverse with Shahar Sorek (Overwolf) & Mishi McDuff (House of Blueberry)Joining me today are Shahar Sorek, CMO of Overwolf and Mishi McDuff, founder and CEO of Blueberry. We cover in detail the role of user-generated content in fueling the metaverse with content and experiences that help shape the future of the Internet, and how digital fashion fits in.
https://www.intometamedia.com/
2022-12-0843 min
Esports Analyst InsiderEP4: Balancing work-life with esports /w Flora of AstralisThis podcast is sponsored by iTero Gaming and it's brand new state-of-the-art drafting coach for League of Legends - win more games and climb further by following the recommended Champion picks.
You can try a web version at: https://itero.gg/draft-tool
Or download the Overwolf version and bring it with you into each draft: https://www.overwolf.com/app/iTero_Gaming-iTero_Drafting_Coach
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In episode four we're speaking to Flora of Astralis, who works both a full-time role at PandaScore whilst being an esports analyst. Although we cover a...
2022-09-2240 minEsports Analyst InsiderEP3: Are Esports Analysts fairly compensated? /w Alejandro of DignitasThis podcast is sponsored by iTero Gaming and it's brand new state-of-the-art drafting coach for League of Legends - win more games and climb further by following the recommended Champion picks.
You can try a web version at: https://itero.gg/draft-tool
Or download the Overwolf version and bring it with you into each draft: https://www.overwolf.com/app/iTero_Gaming-iTero_Drafting_Coach
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In episode three we're joined by a good friend of mine, Alejandro Flores of Team Dignitas and founder of Nextep Tech. We have a wide-ranging conversation...
2022-09-1648 minEsports Analyst InsiderEP2: How to become an esports analyst? /w F1RE of CLGThis podcast is sponsored by iTero Gaming and it's brand new state-of-the-art drafting coach for League of Legends - win more games and climb further by following the recommended Champion picks.
You can try a web version at: https://itero.gg/draft-tool
Or download the Overwolf version and bring it with you into each draft: https://www.overwolf.com/app/iTero_Gaming-iTero_Drafting_Coach
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In our second ever interview we speak to F1RE of CLG from the LCS. He's got some great views on how you can stand-out from...
2022-09-1647 min
Esports Analyst InsiderEP1: What does an esports analyst really do? /w Noodlez of Team VitalityThis podcast is sponsored by iTero Gaming and it's brand new state-of-the-art drafting coach for League of Legends - win more games and climb further by following the recommended Champion picks.
You can try a web version at: https://itero.gg/draft-tool
Or download the Overwolf version and bring it with you into each draft: https://www.overwolf.com/app/iTero_Gaming-iTero_Drafting_Coach
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In our first episode we speak to Noodlez of Team Vitality about life as an analyst and what they really get up to. We also discuss...
2022-09-1647 min
עושים טכנולוגיה עם ד״ר יובל דרור I רשת עושים היסטוריהGame Changers - איך מודים משנים את תעשיית הגיימינג? [עושים טכנולוגיה]תעשיית הגיימינג היא תעשייה עצומה שמגלגלת מאות מילארדי דולרים ועוקפת בסיבוב את תעשיות הקולנוע והמוזיקה גם יחד. אבל במקביל להתפוצצות שלו בעולם, עובר הגיימינג בעשור האחרון שינוי משמעותי ומרתק - כשכוח היצירה עובר לגיימרים עצמם.יש קבוצת אנשים לא מבוטלת שגם משחקי ה-AAA הגדולים ביותר כבר לא מספיקים להם. הם רוצים לקחת את המשחק שנכתב, עוצב ותוכנת על ידי מיטב אנשי המקצוע - ולשנות אותו. הם רוצים לשנות את הצבע של החרב, הם רוצים להוסיף אפקט סאונד כאשר מחסלים אויבים, להעלות את רמת הקושי, להמציא דמות, לבנות אי שלם או אפילו ליצור משחק חדש לגמרי. הם רוצים לבנות מודים.אבל אם עד לא מזמן העיסוק במודים היה תחביב, הגיעה חברת Overwolf ושינתה את זה. אוברוולף מאפשרת ליוצרי מודים, addons ואפליקציות למשחקי eSport להרוויח כסף על ידי העלאת המודים שלהם לפלטפורמה הייעודית שלה - ובעצם הפכה את המודינג למקצוע של ממש בעולם החדש.כדי להבין מה זה אומר ואיך זה עובד, אירחנו את שחר סורק, סמנכ"ל השיווק של Overwolf, יזם וגיימר. פרק חובה לגיימרים ולגיימרים-לעתיד (שזה, בעצם, כולם).הפרק בשיתוף חברת Overwolfמקווים שנהנתם ואם כן אל תשכחו לדרג ולעקוב אחרי הפודקאסט.אל תשכחו להצטרף לניוזלטר השווה שלנו בלחיצה כאן. 💌ולצפייה בפרקים הרשמו לערוץ היוטיוב שלנו בלחיצה כאן. 🤩לעמוד האינסטגרם לחצו כאןלעמוד הפייסבוק לחצו כאןלעמוד הטוויטר לחצו כאןלעמוד הטיקטוק לחצו כאן
2022-08-0149 min
Deconstructor of FunInside Overwolf with Uri Marchand, co-founder and CEO of Overwolf and Lee McNeil founder and CEO of TebexI'll be honest. Before sitting down with Uri Marchand the most I knew about Overwolf is the ridiculous story that the company is going full remote and setting up their offices in the metaverse of Roblox.
Based on that Roblox story I knew we'd hit it off. After all, I too love pranking Web3 fanatics.
I'm happy I got to talk to Uri and Lee McNeil. There are simply no better people to discuss user-generated content. These two gentlemen have been a vital part of the modding industry that is now a thriving and rapidly e...
2022-04-1154 min
Games Growth with UppticGDC – Adam Lieb (Gamesight) / Shahar Sorek (Overwolf)We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews.
Major thanks to Stardust for hosting us and giving us the opportunity to do this!
Interview 1 Guest (starts at 0:37): Adam Lieb from Gamesight
Interview 2 Guest (starts at 14:14): Shahar Sorek from Overwo
2022-03-2424 min
Proof of Talk - פודקאסט על בלוקצ׳יין ומטבעות דיגיטלייםמשחקים וקריפטו עם שחר סורק, סמנכ"ל שיווק באוברוולףשמחנו לארח את שחר סורק, סמנכ"ל השיווק של חברת הגיימינג Overwolf.דיברנו על השילוב של משחקים עם קונספטים מעולם הקריפטו - Web3, NFT, Play 2 Earn.דיברנו על האם משחקים מסורתיים ישלבו את הקונספטים הללו ואיך Overwolf, שמפתחת כלים שנותנים ליוצרי משחקים לפתח ולעשות מוניטיזציה על UGC - User Generated Content מסתכלת על ההתפתחות של משחקים אלו, מהצד וכמשקיעה בסטארטאפים.
2022-03-1931 min
Naavik Gaming PodcastUri Marchand - Overwolf, the Guild for In-Game-CreatorsWe had the pleasure of interviewing Uri Marchand, Founder and CEO of Overwolf. Overwolf is a modding-as-a-service platform that enables game developers to build a UGC strategy, and creators to easily build and scale mods and apps for their favourite games. We discuss why Uri is so bullish on creators, the future of modding, learnings from building a company, and much more. Enjoy!If you would like us to interview anyone else (or you have something interesting to share), do reach out at metacast@naavik.co. We’d love to hear your general thoughts and fee...
2021-09-0749 min
games industry insights - devcom podcast#021 Creating a Platform for Apps & Mods with Overwolf - Uri MarchandIn our latest episode of the devcom podcast, our host Lars Janssen welcomes Uri Marchand, CEO and Co-Founder of Overwolf.
Overwolf is the leading platform for in-game apps and mods. Uri and Lars are talking about how it all started in 2010, the main idea behind the platform, how it has evolved in recent years, and the role of user-generated content in general.
2021-04-1948 min
web3スタートアップラジオOverwolfはゲームをさらに進化させていくゲームファンがあらゆる種類のPCゲーム用の変更（mod）と追加ツールを構築するための人気のあるプラットフォームを構築した、Overwolfと呼ばれるスタートアップが、5,250万ドルの資金調達。
現時点では完全にPCゲームに焦点を当てていますが、来年にはMac、コンソールゲーム、モバイルゲームなどの他のプラットフォームにもその範囲を拡大する予定です。
★Overwolf
https://www.overwolf.com/
★Crunchbase
https://www.crunchbase.com/home
★Youtube紹介動画
https://www.youtube.com/watch?v=2YKUKkLeWNA
★TECH CRUNCH JAPANの記事
https://techcrunch.com/2021/03/16/overwolf-raises-52-5m-for-its-platform-to-build-distribute-and-monetize-in-game-user-generated-content/
★だいじろうのTwitter（ご意見お待ちしてます！）
https://twitter.com/daijirostartup
#海外 #スタートアップ #ゲーム #プラットフォーム #開発 #コーディング
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Send in a voice message: https://podcasters.spotify.com/pod/show/daijirostartup/message
2021-03-2310 min
התשובה עם דורון פישלר Hatshuva With Doron Fishler[התשובה] איך ליפול ממטוס ולהישאר בחיים?הפרק לשמוע אם אתם ממש ברגע זה נופלים ממטוס בלי מצנח. כמו כן: מה קורה לנמלה שנופלת ממגדל אייפל, מה קורה ללווייתן שנופל ממגדל אייפל, ואיך לפרוץ את תקרת הזכוכית.האזנה נעימה,דורון.https://www.ads.ranlevi.com/2021/02/01/overwolf-hatshuva-falling-from-plane/מקווים שנהנתם ואם כן אל תשכחו לדרג ולעקוב אחרי הפודקאסט.אל תשכחו להצטרף לניוזלטר השווה שלנו בלחיצה כאן. 💌ולצפייה בפרקים הרשמו לערוץ היוטיוב שלנו בלחיצה כאן. 🤩לעמוד האינסטגרם לחצו כאןלעמוד הפייסבוק לחצו כאןלעמוד הטוויטר לחצו כאןלעמוד הטיקטוק לחצו כאן
2021-02-0137 min
עושים תוכנה Osim Tochna[עושים תוכנה] היי ילד, תתכנת!אנו מתקרבים לעולם בו מתמטיקה, ספרות, אנגלית וכולי יאמרו באותה נשימה עם תכנות כמקצועות ליבה. כמעט בכל תחום תעסוקה, ידע בסיסי בתכנות הוא אלמנטרי. אבל עולם התכנות המודרני עשיר בשפות ופלטפורמות מכל סוג: מי מהן מתאימה כדי להכיר לילדנו את עולם התוכנה? בפרק זה של עושים תוכנה דיברנו עם ישי פינצ'ובר (ממייסדי Code Monkey) על הכלים והפלטפורמות הזמינות לנו היום ללימוד תוכנה, יתרונותיהן וחסרונותיהן.האזנה נעימה,רן לוי. (לא, זו לא טעות!)https://www.ads.ranlevi.com/2021/02/01/overwolf-osimtocha-programming-kids/
2021-02-0150 min
Elite Game Developers PodcastEGD 076: Uri Marchand, OverwolfToday I'm talking with Uri Marchand, the Co-Founder and CEO of Overwolf, from Tel Aviv, Israel. Uri and his team started building tools for creators to build apps around games like League of Legends back in the early 2010s. Through the years, Uri and his team have built a company that truly enables gaming creators to create, grow and monetize their content.
2020-12-2142 min
For Azeroth!: A World of Warcraft Podcast#139 - For Azeroth!: “It’s Chromie Time!”This week Manny and Joce talk about the pre-patch, Overwolf's cease and desist orders, the datamined cinematic, and then take your emails about Chromie Time. All that and more on this week’s For Azeroth!
As always, our full show notes can be found at http://tgistudios.com/faz and don't forget to write in to fazpodcast@gmail.com, or let us know your thoughts over on Discord at bit.ly/fazdiscord . You can support the show at http://patreon.com/FAZ
2020-10-161h 46
World of Warcast: A World of Warcraft PodcastEpisode 367, "Life is to be savored"Join us on Discord
Watch the show live on Twitch
Support the show on Patreon
Mount Up Add-on
Temporary guest host Ali (@aliandrask) fills in for Renata while she works at Wowhead
Shadowlands delayed
Class changes
Hunter Mark no longer does 5% extra damage
Is there a good reason for this?
Don’t be a spreadsheet dick
https://www.wowhead.com/news=318436/ion-hazzikostas-on-covenant-abilities-outside-of-shadowlands
Also, he mentions there will be another expansion
This is an odd restriction. Why does it matter?
ht...
2020-10-0900 minWorld of Warcast: A World of Warcraft PodcastEpisode 367, "Life is to be savored"Join us on Discord
Watch the show live on Twitch
Support the show on Patreon
Mount Up Add-on
Temporary guest host Ali (@aliandrask) fills in for Renata while she works at Wowhead
Shadowlands delayed
Class changes
Hunter Mark no longer does 5% extra damage
Is there a good reason for this?
Don’t be a spreadsheet dick
https://www.wowhead.com/news=318436/ion-hazzikostas-on-covenant-abilities-outside-of-shadowlands
Also, he mentions there will be another expansion
This is an odd restriction. Why does it matter?
ht...
2020-10-0900 min
Technically PvPEpisode106 - Hook Point ArenaTechnically PVP Show Notes
Episode106 - Hook Point Arena
23:52 - Need-Greed-Pass
In this segment, one of the host’s will pose a scenario with three options related to WOW. The participants need to decide which option they will Need; which they will Greed; and which they will pass! So let the hilarity commence as we will decide what we will Need Greed & Pass!
What would you watch? 1.AWC 2.CDL 3.Summer Bowl
35:26 - Upcoming WoW PVP Events
Dala...
2020-09-301h 25
Fourth Spirit - A Dota 2 PodcastTmT: Blue Hero ClubOn this week's Teach Me Tuesday Bee and Ursi talk about Dota, as always; Ursi has some hot takes, Bee has some developments in her hero pool, and tons more! Topics include: Arc Warden, Venomancer (mid and support), Skywrath Mage, Grimstroke, dealing with Spectre & Sniper, communication nuance, Overwolf, Procrastination, Ursi testing out a few things to vartying degrees of success, and more!
2020-08-261h 18
Esports Network PodcastThe Importance of In-Game Apps and Mods for Esports w/ Overwolf's CEO and Intel's Director of Software MarketingMost of the leading esports genres in the world started as mods. Battle Royale? A mod of DayZ. MOBA? A mod of Warcraft 3. Auto-Battlers? A mod of Dota 2, itself a successor to the original Warcraft 3 MOBA mod.
Uri Marchand CEO of Overwolf, a company that helps developers build in-game apps and mods, and Steve Augustine, Director of Software Marketing and Experiences for Intel, join the show to talk about the importance of in-game apps and mods for esports, the creation of the Overwolf Fund a collaboration between Intel and Overwolf and making sure the developers who create these games are...
2020-08-2437 min
Esports Network PodcastThe Importance of In-Game Apps and Mods for Esports w/ Overwolf's CEO and Intel's Director of Software MarketingMost of the leading esports genres in the world started as mods. Battle Royale? A mod of DayZ. MOBA? A mod of Warcraft 3. Auto-Battlers? A mod of Dota 2, itself a successor to the original Warcraft 3 MOBA mod.
Uri Marchand CEO of Overwolf, a company that helps developers build in-game apps and mods, and Steve Augustine, Director of Software Marketing and Experiences for Intel, join the show to talk about the importance of in-game apps and mods for esports, the creation of the Overwolf Fund a collaboration between Intel and Overwolf and making sure the developers who create...
2020-08-2437 min
Code and ShipCedric Deege, Mitgründer und CTO von GameBuddyHeute sprechen wir mit Cedric, Mitgründer und CTO von GameBuddy, über:
die Gründungsgeschichte von GameBuddy
Game Status APIs
Firebase als Tool für Startups
Startup Finanzierung
Startup Ideen
10 schnelle Fragen an Cedric
Crew
Code and Ship
Ingmar
Jonathan
Cedric
Shownotes
Zu Gast: Cedric Deege
cedric (at) gamebuddy.gg
Cedric Deege – Founder – GameBuddy | LinkedIn
GameBuddy - leveling up stream interaction
ChallengeCupTV - Twitch
Overwolf | Development of gaming apps made easy
Cloud Firestore | Firebase
Cedrics Empfehlungen
Clean Code: A Handbook of Agile Software Craftsmanship (Robert C. Martin) - Amazon.de
Clean Code...
2020-07-0651 min
This Week in Games#121 - Microsoft abandons Mixer and a wave of allegations hits the game industryA large wave of allegations send ripples through the game industry.
Twitch makes sweeping bans including one of their biggest streamers.
Facebook acquires another top Oculus developer.
Music by Proviant Audio:
http://freemusiarchive.org/music/Proviant_Audio/Welcome_Wilderness/Just_Like_That
Show Notes:
https://gamasutra.com/view/news/365581/Report_Ubisoft_has_suspended_two_executives_accused_of_sexual_and_physical_abuse.php
https://www.gamasutra.com/view/news/365316/Ubisoft_deeply_concerned_with_sexual_assault_allegations_against_multiple_employees.php
https://www.gamesindustry.biz/articles/2020-06-24-ubisoft-and-insomniac-face-dozens-of-allegations-over-mistreatment-of-women
https://www.polygon.com/2020/6/24/21302033/assassins-creed-valhalla-creative-director-steps-down-ubisoft
https://gamasutra.com/view/news/365416/Insomniac_responds_to...
2020-06-2900 min
Warcraft Outsiders: World of Warcraft Podcast! WoW News, Shadowlands Alpha, Lore, Tips, and more.Warlock Week! Plus Shadowlands Alpha Pre-patch hint, CurseForge gets sold, and Bald Characters (from June 24th, 2020)Affliction, Demonology, and Destruction - soloing, DoTs, lore, lock's higher skillcap in Shadowlands, tab-targeting and more fel! Plus new Alpha hints at a pre-patch with Nathanos, the light vs. the dark good and evil retcons, bald characters, Warcraft movie sequels, CurseForge gets sold to Overwolf for add-ons but CurseBreaker is better, auction house and instance limits. Head to WarcraftOutsiders.com to join our Discord!
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Support this podcast: https://anchor.fm/warcraftoutsiders/support
2020-06-2837 minFor Azeroth!: A World of Warcraft Podcast#123 - For Azeroth!: “The God Vheissu”This week Manny and Joce talk about healing in WoW, Overwolf buying CurseForge, Duncan Jones tweeting about the Warcraft Movie, and the Shadowlands Alpha before taking your emails. All this and more on this week’s For Azeroth!
As always, don't forget to write in to fazpodcast@gmail.com, or let us know your thoughts over on Discord at bit.ly/fazdiscord . You can support the show at http://patreon.com/FAZ
2020-06-262h 02
Blizzard WatchBlizzard Watch Podcast 274: What could the Shadowlands pre-expansion event look like?This week, Matt Rossi and Joe Perez explore the CurseForge WoW add-on service moving from Twitch to Overwolf, filling in the lore gaps when you take a break from the game, and what they would like to see in the Shadowlands pre-expansion event.If you have a few minutes, please fill out our survey to tell us what you think about the podcast. This data is collected by our podcast host, Acast, and will be used to help us improve the show as well as attract potential sponsors. Your answers are completely anonymous. We appreciate your help!
2020-06-2659 min