Shows
Productized Podcast192. What Comes After SWOT? Krasi Bozhinkova’s Fresh Frameworks for Product StrategyHow do you build great products in a world that’s constantly changing? In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:➡️ Why most product roadmaps are too “clean” to be human➡️ How to overcome decision paralysis in uncertain markets➡️ The danger of over-optimizing user journeys➡️ W...
2025-08-1949 min
Productized Podcast154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product InnovationWe're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies.
In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples...
2024-08-1342 min
ODD Owtcomes#9: Creating an Impactful Cloud CultureWelcome to a new episode of ODD Owtcomes!
The Cloud is perhaps one of the most volatile and shapeshifting spaces when it comes to the applications and the possibilities it can open for creatives, businesses, and digital problem-solvers. It is truly difficult to imagine technological innovation without the potential cloud spaces enable. But my latest conversations led me to find out that there's so much more to Cloud than technology. Gogontle Lynnette Monnaatlala, the Talent and Learning Lead at Spectrum Analytics, challenges how deep our understanding of cloud culture goes, beyond words and into a culture of practice:
"Innovation does n...
2022-07-1418 min
ODD Owtcomes#8: Running RemoteHello and welcome to our new episode of ODD Owtcomes. Our discussion today concerns the ongoing shifts impacting work practices.
As the environment becomes more volatile, businesses and people take the opportunity to become more flexible and decide where they work and how they want to work. The past few years will likely affect the landscape of collaborative workspaces, the type of means in use, and most importantly, the culture. Besides finding effective ways to implement hybrid ways of working, some organizations entertain the possibility of running fully remote. Such drastic shifts require organizations to identify and...
2022-05-2516 minODD Owtcomes#7: Happy accidents, tools, and design communitiesCreativity is not a scripted act. It often urges you to let go of trying too hard, especially when seeking to place constraints on how creative outputs unfold. That is the beauty of it. Whether it’s creating a new product, a tool, or a community, there is always a degree of unpredictability to how they will manifest. But that makes room for “happy accidents” or “odd outcomes”, as we call them. Our latest episode takes a dive into the worldview of a designer. Kevin Richard shares an insightful perspective on the role of tools and the dynamics of design communitie
2022-04-1916 minODD Owtcomes#6: Odd about empathyEmpathy is no easy feat. There isn't one way to define or express it, yet most agree that we need empathy to create meaningful experiences. But how much of our world is built on empathy? People struggle to form real bonds and act on their empathic drive because current understanding and practices don't do empathy enough justice to emerge consistently and at scale.
In this episode of ODD Owtcomes, we will talk about the shape of empathy and other odd things we've discovered on our empathic journey. You will learn why thinking about empathy in 4D and s...
2022-03-1605 min
Design & Critical ThinkingVirtual Chalet 1 Feb 2022 – Design, Narratives, Capitalism & Social contract, Squid Game as CatalystThe "virtual chalet" is a recurring informal event (once every 2 weeks) for the community to take the space & time to discuss, share ideas & experiences, find support, ask questions, etc.
**Sorry for the audio quality, my internet connection was pretty unstable**
This week we discuss design in regards to groups and social dynamics, the role of language as affordance & constraints, the Squid Game as a catalyst, medium for interactions, and an attractor for diverging narratives around personal debts & financial insecurity, and the different layers of design. We also discuss bayesian thinking and using a probabilistic approach t...
2022-02-031h 34
ODD Owtcomes#5: Empathy and LeadershipNow more than ever before, we have both the need and the opportunity to intersect creativity with empathy. We can design for more genuine interactions and spaces that enable people to have more meaningful conversations that stretch our thinking of the business-as-usual.
Our guest today, Sonja Wekema brought some very powerful perspectives on the role of empathy in organizations. As Co-Founder of The Board Whisperers alongside Daphne Laan, their mission has been to relentlessly help organizations and individuals to discover, and act on their purpose at full potential.
Sonja is a brilliant advocate for courageous le...
2021-12-2118 minODD Owtcomes#4: Learning, innovation and the daily struggles of Hybrid WorkHello and welcome to our new episode of ODD Owtcomes. Today we’ll be discussing how disruption creates opportunities for hybrid work practices and also opportunities for us to rethink our values, priorities and relationship to business.
Our guest today, Tebogo Mogaleemang, is the CEO of Spectrum, a bold start-up from Botswana who’s on a mission to creatively disrupt the status quo and deliver impactful change through digitization while emphasizing on developing learning culture.
There is not always a direct path to achieving the best outcomes, but that is the beauty of it. Instead of trying to solve every proble...
2021-11-3021 minODD Owtcomes#3: From hybrid work to hybrid thinkingOur recent context is infused with the frictions brought by the pandemic. While this has shifted how we do business, the future of work is going to be more than that.
Today, I’ll walk you through one of the most popular concepts of our current times: hybrid work. The ongoing conversations struggle to visualise what it means to us as individuals to perform in a hybrid work environment, who is likely to benefit more from it and who cannot enjoy the shift.
Hybrid workspaces are only the tip of the iceberg. We must learn to...
2021-11-1808 minODD Owtcomes#2: Out of Meta-SWOT and into the MetaverseWhere fiction meets reality, there are a group of curious minds doing the groundwork. The world as we know it started with ideas and people working together to connect worlds. The internet is going through yet another transformation that unlocks another layer of potential experiences. Today, the Metaverse is no longer a story of fiction but an ecosystem sustained by creators. What do we need to know about Web 3.0, and how should we prepare? Join us on this episode to find out more about the future of strategic tools, creatives and mindset shifts that come together to operate within...
2021-09-3023 minODD Owtcomes#1: Old SWOT MakeoverThe SWOT tool is simple and easy to use. It gives a good summary of strengths and weaknesses, market opportunities, and external threats. There is just one problem. The tool is not action-driven to help teams move from strategy to implementation. SWOT has been around for decades, and it needs an upgrade to support our execution efforts and complex challenges. Just because you use it, doesn’t mean it’s good enough.
In this episode of ODD Owtcomes, we will talk about how we overcame traps and found surprising insights. This is the Meta-SWOT story, a new way t...
2021-09-0508 minODD OwtcomesODD Owtcomes TrailerWhat leads to breakthroughs? Should the strategy be done differently during times of disruption? How do we shift perspectives to make better decisions? We can't answer these questions from our comfort zone. Only when we challenge ourselves, we depart from the familiar and leap towards the new.
Get ready for some unsweetened views to challenge your thinking. For those who dare, odd outcomes are on the other side of the comfort zone. We are all trailblazers looking to settle and belong without losing our unique identity. So let us make room for growth into new lands.
2021-09-0101 min