Shows
Give Me Some Good NewsEpisode 54: More Than a Beach: Building Connection with Diane CharnoWhat turns a vacation destination into a place people call their own? We sat down with Diane Charno, Executive Vice President of Marketing and Communications at Visit Myrtle Beach, to find out and explore the memories, local stories, and strategy behind “The Beach.”From her unexpected start in agency accounting to nearly a decade at Myrtle Beach, Diane shares how creativity and financial accountability work together to build a destination brand. We unpack the visitor research that shaped “The Beach,” the long-term effort to put Myrtle Beach’s culinary scene in the spotlight, and partnerships that introduce familiar p...
2026-10-2642 minGive Me Some Good NewsEpisode 53: Your Locals Are the Attraction with Tim RobertsWhat if your next great tourism experience is already in your community and just needs a little support? In episode 52 of Give Me Some Good News, we learn from Tim Roberts, Tourism Manager for Mansfield, Texas, to explore how a historic, 158-seat theater became a thriving home for local creativity.Tim shares how Mansfield’s Cultural Incubator program lowered barriers for artists, grew annual gross revenue from $10,000 to $135,000, and brought the theater into use more than 300 days a year—all while dramatically reducing staff demands.They discuss building a distinct identity in the sprawling Dallas–Fort W...
2026-10-1927 minGive Me Some Good NewsEpisode 52: Building a Destination from the Ground Up with Jessica NovotnyWhat does it actually take to build a destination brand from the ground up?In this episode of Give Me Some Good News, Caleb sits down with Jessica Novotny, Tourism Specialist for Hanover County, Virginia, to talk about launching a new DMO, finding a destination’s authentic identity, and the realities of working on a small tourism team.Jessica shares how Hanover turned community input, agritourism, history, outdoor experiences—and a famous tomato—into a growing destination brand. They also discuss the advantages of being a tourism generalist, building strong community relationships, career advice for young...
2026-10-1225 minGive Me Some Good NewsEpisode 51: Destination Marketing Without Overthinking It with Dave PageWhat happens when destination marketers stop overthinking the work and get back to why tourism matters?In this episode of Give Me Some Good News, Caleb sits down with Dave Page of Visit Portland, Maine to talk about telling the authentic story of a destination, balancing iconic experiences with the unexpected, and why more data, technology, and AI don't always make our jobs easier.Dave also shares how Portland is working to grow year-round visitation, the thinking behind an upcoming new brand and website, and why the people who call a destination home should be...
2026-10-0531 minGive Me Some Good NewsEpisode 50: Scrappy Always Wins with Stuart ButlerFor a very special episode 50, Caleb sits down with Stuart Butler, CEO of Visit Myrtle Beach and co-host of Destination Discourse, for a conversation about what it takes to challenge the status quo and move the tourism industry forward.Stuart shares the unlikely journey from studying rocket science to leading one of the country’s premier destination organizations, the experiences that shaped his “scrappy” philosophy, and why courage and imagination are essential for the future of tourism.They explore how AI could fundamentally change the DMO model, why destinations need to think beyond annual budgets and em...
2026-09-2845 minGive Me Some Good News49 Episodes Later: What Tourism Has Taught MeFor Episode 49, Caleb turns the microphone around for the first solo episode of Give Me Some Good News.After nearly a year of conversations with destination leaders, entrepreneurs, researchers, and tourism professionals, Caleb shares five lessons that have stuck with him: nobody has it all figured out, relationships compound, data matters because people matter, the best leaders stay curious, and there’s still plenty to be optimistic about in tourism.It’s a reflection on 49 episodes, a career built around destination marketing, and why the people behind this industry continue to be the best good news...
2026-09-2114 minGive Me Some Good NewsEpisode 48: From Promotion to Proof - Measuring Event Success with Lauren RogersFall and holiday events take a lot of work.... but how do you know if they actually worked? In this episode of Give Me Some Good News, Caleb sits down with Datafy’s CRO, Lauren Rogers, to talk about how destinations can better promote, measure, and understand the impact of their events.From reaching the right audiences before an event to measuring attendance, visitor spending, and advertising impact afterward, they break down how better data can help destinations move beyond the “eyeball estimate” and tell a stronger story about the value events bring to their communities.Whet...
2026-09-1426 minGive Me Some Good NewsEpisode 47: Stop Blaming the Budget: How Small Destinations Make a Big Impact with Steven SchumacherWhat does it take for a smaller destination to punch above its weight? We find out when we sit down with Steven Schumacher, President of Cartersville Museum City, to talk about bold destination leadership, building a brand that stands out, and why a smaller budget doesn't have to mean a smaller impact.Steven shares the story behind Cartersville's Museum City identity, why successful DMO leaders need to get out from behind their desks and into their communities, and how giving your team permission to experiment, and occasionally fail, can lead to some of your biggest wins.
2026-09-0830 minGive Me Some Good NewsEpisode 46: From the Front Desk to the CEO’s Office with Andy ClintonIn this episode of Give Me Some Good News, Caleb sits down with Andy Clinton, President & CEO of Visit York County, to talk about his journey from an entry-level visitor services role to leading the DMO in the community where he grew up.Andy shares lessons on leadership, developing the next generation of tourism professionals, balancing visitor growth with community needs, and why DMOs increasingly need to think beyond city and county lines. They also explore York County’s relationship with neighboring Charlotte, the connection between tourism and economic development, and an ambitious new basketball event featuring ga...
2026-08-3140 minGive Me Some Good NewsEpisode 45 Culture Is the Destination: Preserving Cajun Culture with Jay SchexnaydrIn this episode of the Give Me Some Good News Podcast, Caleb sits down with Jay Schexnaydre, the new President & CEO of Louisiana’s Cajun Bayou Tourism, to talk about culture, history, and finding the right fit in your career.After spending 25 years at a historic attraction, Jay is bringing a unique perspective to the DMO world—one rooted in storytelling, cultural preservation, and a deep personal connection to Louisiana’s Cajun heritage. Jay shares the story of his Acadian roots, why ancestral travel presents a huge opportunity for destinations, and what he’s learning as he makes th...
2026-08-2436 minGive Me Some Good NewsEpisode 44: Leadership, Advocacy & Creating Space for the Next Generation of Tourism Leaders with Juliet VelazquezIn Episode 44 of Give Me Some Good News, Caleb sits down with Juliet Velazquez, a fellow Destinations International 30 Under 30 honoree and tourism industry leader, for a powerful conversation about leadership, advocacy, and the future of our industry.Juliet shares her journey into tourism, from nonprofit storytelling to destination marketing, and how mentors, relationships, and a passion for advocating for others have shaped her career. Together, Caleb and Juliet discuss the evolving landscape of leadership in tourism, the importance of creating opportunities for emerging professionals, and why the future of destination marketing depends on leaders who are willing...
2026-08-1741 minGive Me Some Good NewsEpisode 43: The CEO as Chief Storyteller: Building Destination Influence on LinkedIn with Greg StarIn Episode 43 of Give Me Some Good News, Caleb sits down with Greg Star of Driven Authentic Branding Solutions to discuss why destination leaders need to embrace their role as chief storytellers.Drawing from Greg’s 2026 Tourism CEO Visibility Benchmark, they explore why so many DMO leaders are missing an opportunity to use LinkedIn as a tool for advocacy, stakeholder engagement, and community impact. With 42% of destination executives in the study publishing no original content over a three-month period, Greg shares why visibility isn’t about self-promotion — it’s about educating stakeholders, building trust, and showing the value to...
2026-08-1030 minGive Me Some Good NewsGood News from TTRA | Jim Petrick – Is Travel Better Than Chocolate?Recorded live at the 2026 TTRA Annual International Conference in Greenville, South Carolina, this episode of Give Me Some Good News features an inspiring conversation with Dr. Jim Petrick, Professor at Texas A&M University and one of the inaugural TTRA Fellows.Jim has spent decades researching the psychological, physiological, and social benefits of travel, and in this episode, he challenges us to think beyond tourism's traditional metrics of jobs, tax revenue, and economic impact. Instead, he makes the case that travel is one of the most powerful tools we have to improve health, strengthen relationships, foster learning...
2026-08-0620 minGive Me Some Good NewsEpisode 42: How Destinations Can Win the Future of Travel with Emily ZertucheIn Episode 42 of Give Me Some Good News, Caleb welcomes back Emily Zertuche, founder of Zertura, to discuss how AI is changing the way travelers discover destinations—and why that might be great news for tourism.Emily shares her journey from destination marketing leader to entrepreneur, explaining how destinations can improve their AI visibility, embrace authentic storytelling, and stand out in an increasingly competitive travel landscape.From the end of “Anywhere USA” marketing to the rise of unique destination stories, this conversation explores why the future of travel belongs to places that know what makes them d...
2026-08-0333 minGive Me Some Good NewsGood News from TTRA | Duane Parrish – Leading Tourism at the State LevelRecorded live at the 2026 TTRA Annual International Conference in Greenville, South Carolina, this episode of Give Me Some Good News features a conversation with Duane Parrish, Director of the South Carolina Department of Parks, Recreation & Tourism.With more than 15 years leading one of the nation's most successful state tourism offices, Duane shares what it takes to market an entire state, build a thriving visitor economy, and create lasting impact for communities large and small.In this episode, we explore how South Carolina has leveraged research to uncover new opportunities, elevate rural destinations, and create authentic...
2026-07-3018 minGive Me Some Good NewsEpisode 41: Keeping Humanity at the Center of AI Mitch MitchemAI is changing the way we work—but what if its greatest potential isn't replacing people, but empowering them?In Episode 40 of Give Me Some Good News, Caleb sits down with Mitch Mitchem, founder and CEO of HIVE, to explore how destination organizations can embrace artificial intelligence without losing the human connection that makes travel so meaningful.Together, they discuss why wisdom will always outperform raw knowledge, how DMOs can begin using AI with confidence, and why curiosity—not technology—is the true competitive advantage. Mitch shares practical advice for tourism professionals, from using AI to bet...
2026-07-2741 minGive Me Some Good NewsGood News from TTRA | Leading with Research: Conversations with Heath Dillard & Stephanie Pace BrownRecorded live at the 2026 TTRA Annual International Conference in Greenville, South Carolina, this episode of Give Me Some Good News features an inspiring conversation with Heath Dillard, President & CEO of VisitGreenvilleSC, and Stephanie Pace Brown, President & CEO of Visit Winston-Salem.Both leaders took an unconventional path to the CEO role, beginning their careers in research and analytics before leading two of the Southeast's most dynamic destinations. Together, they share how curiosity, strategic thinking, and a commitment to creating value shaped their leadership journeys.In this episode, we discuss what it means to move beyond producing...
2026-07-2328 minGive Me Some Good NewsEpisode 40: Friendship First: Leadership, Mentorship & Building Better Destinations with Megan BuchbinderIn this episode of Give Me Some Good News, Caleb sits down with Megan Buchbinder, Executive Vice President of Marketing & Strategy at Wilmington and Beaches CVB, for a conversation that goes far beyond marketing campaigns and media plans.Together, they explore the importance of relationship-driven leadership, mentorship, community collaboration, and the power of authentic connections in the tourism industry. Megan shares what it's been like stepping into a leadership role at one of North Carolina's most beloved destinations, lessons learned during her first year, and why some of the best ideas in tourism come from small, scrappy...
2026-07-2040 minGive Me Some Good NewsGood News from TTRA | Kelby Bosshardt – Building Something That LastsRecorded live at the 2026 TTRA Annual International Conference in Greenville, South Carolina, this episode of Give Me Some Good News features a candid conversation with Kelby Bosshardt, CTO & Co-Founder of Datafy.Kelby shares the origin story behind Datafy—from consulting work in rural destination development to identifying a critical gap in tourism data accessibility and affordability. What started as a simple problem-solving mindset evolved into a technology company built to help destinations better understand and activate their data.In this conversation, we go beyond the startup story and into the realities of entrepreneurship in the to...
2026-07-1630 minGive Me Some Good NewsEpisode 39: Making the Most of Destinations International Annual Convention with Julie DennettWhether you're attending your first Destinations International Annual Convention or your fifteenth, this episode is your guide to getting the most out of the industry's biggest gathering.Caleb sits down with Julie Dennett, Senior Vice President of Membership Engagement at Destinations International, to discuss how attendees can maximize their conference experience—from building meaningful relationships and choosing the right sessions to turning inspiration into action back home. They also explore why community is at the heart of DI, how first-time attendees can feel welcome, and the trends shaping the future of destination organizations....
2026-07-1335 minGive Me Some Good NewsGood News from TTRA | Dr. Jeremy Fairley— Turning Data Into ActionWelcome to Good News from TTRA, recorded live from the 2026 TTRA Annual International Conference in Greenville, South Carolina.In this kickoff in-person episode, host Caleb Sullivan sits down with tourism researcher, educator, and thought leader Jeremy Fairley (Greater Insights) for a wide-ranging conversation on the evolving relationship between data, leadership, and destination decision-making.Jeremy shares insights from his work bridging academia and industry, including his perspective on why tourism organizations struggle to turn data into action, how destinations can move beyond reporting into real insight, and why collaboration—not silos—is the future of tourism rese...
2026-07-0926 minGive Me Some Good NewsEpisode 38: Accessibility Is Hospitality with Kristy DursoIn Episode 38 of Give Me Some Good News, Caleb chats with accessibility advocate, speaker, travel advisor, and founder of Incredible Memories Travel, Kristy Durso, for a powerful conversation about making travel more inclusive for everyone.Drawing from her lived experience as a wheelchair user, military veteran, mother, and tourism professional, Kristy shares how accessible travel impacts far more people than most destinations realize. Together, they discuss why accessibility should move beyond compliance checklists, how destinations can better communicate with travelers of all abilities, and why some of the best accessibility innovations ultimately create better experiences for every...
2026-07-0640 minGive Me Some Good NewsEpisode 37: The Work Nobody Claps For: Leadership Lessons from the Florida Keys with Kara FrankerWhat does it take to lead one of America's most iconic tourism destinations? In Episode 37, Caleb sits down with Kara Franker, President & CEO of the Florida Keys and Key West, to discuss her remarkable journey from prosecutor and journalist to destination marketing leader.Kara shares how she helped rebuild the Florida Keys tourism organization from the ground up, the importance of doing "the work nobody claps for," and why successful destination marketing starts with earning trust from residents. The conversation also explores AI adoption in tourism, community engagement, destination stewardship, and what it means to attract the...
2026-06-2933 minGive Me Some Good NewsEpisode 36: The Forest Beyond the Trees - Leveraging Partnerships for Shared Success with Thomas SalleyThomas Salley returns to Give Me Some Good News as our first-ever repeat guest to discuss his transition from destination marketing organization (DMO) leader to agency professional and what he's learning from the other side of the table. Together, we explore how AI is changing trip planning, why destination marketers need a more dynamic and holistic strategy, and why authenticity remains the most valuable asset a destination can have. We also dive into the importance of strong vendor partnerships, the role of DMOs as community stewards, and why a consultative approach will always outperform a transactional one...
2026-06-2227 minGive Me Some Good NewsEpisode 35: From Polar Bears to Personal Connections: Lessons from Travel Manitoba with Cody ChomiakIn Episode 35 of Give Me Some Good News, Caleb sits down with Cody Chomiak, Vice President of Marketing at Travel Manitoba, and one of the tourism industry's most positive and respected leaders.Together, they explore the power of relationships in destination marketing, why curiosity and kindness can be career superpowers, and how Manitoba is transforming from Canada's best-kept secret into a must-visit destination. Cody shares lessons from his journey through tourism, innovative marketing activations that are changing traveler perceptions, and why creating emotional connections matters more than ever in a world increasingly dominated by screens....
2026-06-1531 minGive Me Some Good NewsEpisode 34: The Business Case for Accessible Travel with Sagar Sharma (Wheel the World)In Episode 34 of Give Me Some Good News, we chat with Sagar from Wheel the World to unpack one of the most important conversations happening in destination marketing today: accessibility in travel.From the difference between ADA compliance and true usability to the massive economic impact of accessible tourism, this episode explores how destinations can better serve travelers with disabilities, families, aging populations, and more. Tyler also shares personal stories from traveling with his mother, a powered wheelchair user, highlighting the real-world challenges travelers still face every day.The conversation dives into transparency, accessibility verification...
2026-06-0836 min
Give Me Some Good NewsEpisode 33: Kicking Off the “Good News from TTRA” SeriesIn Episode 33 of Give Me Some Good News, Caleb sits down with two leaders helping shape the future of destination research and tourism strategy: Robert Li and Anna Blount. This episode officially launches the new “Good News from TTRA” series, where we’ll be sharing conversations and insights live from the upcoming TTRA Annual International Conference in Greenville.From AI and the economy to mental health, belonging, and the power of hallway conversations, this discussion explores how tourism research is evolving far beyond traditional ROI metrics. Robert and Anna unpack what makes TTRA unique, why Greenville is the pe...
2026-06-0130 minGive Me Some Good NewsEpisode 32: How Visit Mesa Built a Destination Media Brand with Ashley StwertnikThis week on Give Me Some Good News, Caleb sits down with Ashley Stwertnik from Visit Mesa, host and producer of the City Limitless podcast, to unpack how destinations can become true media brands.Ashley shares the story behind launching a destination podcast, why authentic storytelling matters more than ever, and how Mesa has evolved from a spring training town into a thriving hub for outdoor adventure, culture, food, and community. The conversation dives into podcasting as a tourism tool, the importance of local voices, balancing polished content with authenticity, and why the future of destination marketing...
2026-05-2525 minGive Me Some Good NewsEpisode 31: Branding Bermuda – Luxury, Partnerships & the Power of Experience with Jamari DouglasIn Episode 30, we sit down with Jamari Douglas, VP of Marketing, PR & Communications at Bermuda Tourism Authority, to unpack what it really takes to build a world-class destination brand.From Bermuda’s iconic Pink Sale to high-impact brand partnerships and experiential marketing, Jamari shares how the island continues to stand out in a crowded global market—without losing its authenticity.We dive into:How Bermuda balances luxury positioning with accessibilityWhy partnerships only work when they truly fit your brandThe power of experiential marketing in driving visitationHow to actually integrate PR, paid media, and storytellingWhat dest...
2026-05-1825 minGive Me Some Good NewsEpisode 30: From Bed Tax to Better Places – A New Era of Tourism with Terry NatwickWhat happens when a destination stops focusing only on marketing—and starts focusing on stewardship?This week, we sit down with Terry Natwick from Discover Crystal River, Florida, the self-proclaimed Manatee Capital of the World, to unpack how a small destination is making a big impact through sustainability, community, and purpose-driven tourism. From restoring critical manatee habitats to launching an Eco Compliant Partner Program that rewards responsible tour operators, Terry shares how Crystal River is weaving sustainability into the very fabric of its brand—not as a reaction, but as a proactive strategy.We d...
2026-05-1127 minGive Me Some Good NewsEpisode 29: From Communications to Community Impact with Aaron MullinsIn this episode, we sit down with Aaron Mullins, Executive Director of the Johnston County Visitors Bureau, to unpack what it really means to lead, connect, and tell a destination’s story.Aaron shares how his background in communications, from corporate leadership to working with U.S. senators, shaped his approach to running a DMO that represents 11 unique towns. We dive into the challenges of balancing those identities, the power of local storytelling, and why engagement at the community level is the foundation for everything.We also get into a topic we’re fired up abou...
2026-05-0428 minGive Me Some Good NewsEpisode 28: Tourism Is Economic Development. Now Act Like It! with Christian MengelIn Episode 28, Caleb sits down with Christian Mengel, Communications and Marketing Director for the St. Joseph, Missouri Convention & Visitors Bureau, for a conversation that challenges how we think about tourism’s role in our communities.From a city built on westward expansion to a destination finding its next chapter, Christian shares how St. Joseph is leaning into its history while rethinking its future—and why tourism has always been at the center of it all. Together, they unpack a bigger question:Are DMOs truly being treated as economic development drivers—or are we leaving our se...
2026-04-2745 minGive Me Some Good NewsEpisode 27: Advice You Didn’t Ask For… But Probably Needed with Tom MerrickWhat if the simplest advice is actually the hardest to live?In this episode, I sit down with Tom Merrick, Chief Creative Officer at Paradise Advertising, to talk about creativity, leadership, and the life lessons behind his book “Today I Turned 60: Advice You Didn’t Ask For… But I’m Gonna Give You Anyway.” We unpack what it really means to find the soul of a destination, why action beats overthinking, and how the best leaders give credit instead of taking it. Tom shares hard-earned wisdom from 30+ years in the industry, from not chasing “the next thing”...
2026-04-2034 minGive Me Some Good NewsEpisode 26: Turning a Podcast into a Tourism Powerhouse with Daquan MickensIn this episode of Give Me Some Good News, we sit down with Daquan Mickens from Beaufort, South Carolina, to unpack one of the most innovative content strategies in destination marketing today.We dive into how the Intercoastal Podcast has evolved from a simple marketing tool into a full-blown content engine that drives visitation, builds community, and enhances the visitor experience before guests even arrive.Daquan shares how Beaufort is competing with major destinations like Charleston and Savannah by leaning into storytelling, authenticity, and the power of its people. From ghost stories and Gullah culture...
2026-04-1335 minGive Me Some Good NewsEpisode 25: Build the Team. Find Your Niche. Win The Game with Randy DuTeauIn Episode 25, we sit down with Randy DuTeau, Executive Director of Visit Mooresville, to unpack a career that’s anything but traditional.From punk rock bands and DIY culture to building DMOs and driving real economic impact, Randy shares how following your passion can shape not just your career, but an entire destination strategy. They dive into rebuilding an organization from the ground up, why sports tourism continues to deliver when other segments slow down, and how “niches get riches” is more than just a catchy phrase; it’s a winning strategy.This episode...
2026-04-0633 minGive Me Some Good NewsEpisode 24: The 5 Conversations Every DMO Leader Should Be Having with Erin WhiteThis week, Caleb is joined by Erin White from EnvisionIt Agency for a conversation that every destination leader needs to hear.Inspired by her recent LinkedIn article, we break down the five conversations shaping the future of destination marketing, from shifting beyond inspiration to building traveler reassurance, to why reputation is now the true product DMOs are managing.We also dive into the role of data as a core pillar of advocacy, how AI should enhance (not replace) human connection, and why the industry may be overlooking its most valuable traveler.Plus, we...
2026-03-2654 minGive Me Some Good NewsEpisode 23: Stop Playing by the Old Rules with Adam StokerWe welcome one of the true pod fathers of the tourism industry, Adam Stoker. From the advice that helped spark this podcast to a deep conversation on imposter syndrome, niche marketing, challenger destination strategy, and the future of the agency-DMO relationship, this episode is packed with insight for anyone in travel and tourism. Adam also shares why action is the antidote to fear, how destinations can stand out in a crowded market, and some personal good news from his world as a dad.
2026-03-2349 minGive Me Some Good NewsEpisode 22: We're Building the Next Generation of Destination Leaders with Marcus CarneyIn our first solo show, Caleb sits down with Marcus Carney, CEO of Visit Yuma, to talk about career paths, leadership, and the future of the destination marketing industry.Marcus shares his unique journey from tour guide to DMO CEO and reflects on how the tourism industry has evolved from the “old guard” to a new generation of passionate leaders. Together, Caleb and Marcus explore the different career paths available in tourism, why professional development matters, and how young professionals can build meaningful careers in the industry.They also discuss the real impact destination organizations have...
2026-03-1635 minGive Me Some Good NewsEpisode 21: 21 Lessons, One Mic & Some Good NewsCaleb is officially on paternity leave (welcome to the world, Lilah), which makes this the perfect moment to reflect.In this special “Bro Show” episode, we unpack what 21 episodes of Give Me Some Good News have taught them about tourism, leadership, and personal growth.From why the tourism industry is smaller — and kinder — than we think…To why vulnerability beats vision…To why positivity is strategic, not naïve…To the art of asking better questions…And why consistency compounds.This one is part reflection, part gratitude, and pa...
2026-03-0920 minGive Me Some Good NewsEpisode 20: The Values Visitor & The Power of Learning with Stephen EkstromIn this episode, we sit down with Learn Tourism CEO & Co-Founder Stephen Ekstrom to talk about:The rise of the “Values Visitor” and what that means for DMOsWhy storytelling beats stats in tourism advocacyHow frontline workers shape the first 90 seconds of a visitor experienceBuilding a culture of learning inside your destination organizationWhy education is the future of destination managementFrom crawfish farms in Louisiana to breakfast invites in rural Mexico, Stephen shares powerful stories that remind us: tourism isn’t just about dollars and ro...
2026-03-0226 minGive Me Some Good NewsEpisode 19: Building Leaders, Not Just Titles with Mason MooreMason Moore has spent 27 years leading in both corporate America and agency environments, but his greatest leadership lessons didn’t come from a boardroom.In this episode, Mason shares how discipline in fitness, surviving cancer three times, and building trust over time shaped the way he leads today. We unpack what it means to create future leaders, why inspiration beats intimidation, how awareness leads to growth, and why perspective changes everything.This is a conversation about resilience, performance, and the kind of leadership people actually want to follow.If you’re building a care...
2026-02-2335 minGive Me Some Good NewsEpisode 18: Transparent Leadership & Real ROI in Destination Marketing with Jeremiah CookThe boys sit down with Jeremiah Cook, CDME, Assistant Director of Tourism for Visit College Station, to unpack what modern DMO leadership really looks like in 2026.From stewarding public funds and communicating ROI to boards, to building strategic sales teams and focusing on the right KPIs at the right time, Jeremiah shares candid insight on transparency, accountability, and intentional growth in today’s crowded tourism marketplace. You’ll hear:• Why transparency is no longer optional for destination leaders• How to communicate ROI in a world overloaded with data• Why not al...
2026-02-1630 minGive Me Some Good NewsEpisode 17: Building Better Destinations Through Better Leadership with Gathan BOrdenLeadership matters now more than ever in travel and tourism, that's why we sat down with longtime industry leader Gathan Borden for a candid conversation on what it really takes to build strong teams and future-readyhuman-centered destinations.From stumbling into tourism to becoming a respected voice on leadership, relationships, and innovation, Gathan shares why transparency builds trust, how horizontal growth can shape careers, and what DMOs must do to stay relevant in a rapidly changing landscape.They also explore personal branding, human centered leadership, the role of AI in destination marketing, and why the best...
2026-02-0930 minGive Me Some Good NewsEpisode 16: Building the DMO of the Future With Emily ZertucheCaleb and Tyler sit down with Emily Zertuche, newly announced Chief Innovation Officer at Visit Corpus Christi - You heard it here first!Emily shares her journey from working in restaurants and coffee shops to spending more than a decade rising through the ranks at her destination. The conversation dives into career growth, drive, and why hospitality experience creates some of the strongest leaders in tourism.They explore what innovation really means for DMOs, why “wait and see” is the most dangerous strategy in today’s landscape, and how AI, data cleanup, and simplified KPIs will s...
2026-02-0232 minGive Me Some Good NewsEpisode 15: Leadership, Optimism & the Power of Tourism with Barbara KarasekCaleb Sullivan and co-host Tyler Ford sit down with a very special guest: Barbara Karasek, entrepreneur, investor, and owner of Paradise Advertising & Marketing. Barbara shares her remarkable journey from global sports and entertainment marketing to acquiring and growing a full-service agency deeply embedded in the tourism and hospitality world.Together, they explore:How tourism quietly touches every industry and every communityWhy true agency client relationships must be built on trust, culture, and shared values, not transactionsWhat it means to lead with optimism during uncertaintyHow the “friendship ec...
2026-01-2630 minGive Me Some Good NewsEpisode 14: Why Authenticity Wins — Christina Riley (@NCTripping) on the Creator Economy & DMOsIn this episode of Give Me Some Good News, we sit down with Christina Riley, founder of NC Tripping, for an honest and inspiring conversation about authenticity in the creator economy.Christian shares her journey from blogging abroad in South Korea to building one of the most trusted North Carolina travel platforms, along with the lessons she’s learned about niching down, evolving with the industry, and staying true to her values as content creation continues to change.The conversation dives deep into how content creators and Destination Marketing Organizations (DMOs) can work together more ef...
2026-01-1926 minGive Me Some Good NewsEpisode 13: Putting a Bow on the Year: Reflections, Gratitude & What’s Next with Tyler FordAs 2025 comes to a close, Caleb and Tyler sit down for a special year-end episode of Give Me Some Good News to reflect on the journey so far. Thirteen episodes in, the guys look back on how the podcast started, the community that’s grown around it, and the unexpected joy of simply hitting the mic and having honest conversations.This episode dives deeper than usual, touching on career growth, self-exploration, vulnerability, and the blurred lines between who we are professionally and who we are personally. Caleb shares reflections on his own career path, identity beyond work, an...
2025-12-2914 minGive Me Some Good NewsEpisode 12: Turning Tourism Data into Stories That Matter With Isiah LewisIn this episode of Give Me Some Good News, Caleb Sullivan and Tyler Ford sit down with Isiah Lewis, Director of Client Relations at Downs & St. Germain Research (DSG), for a conversation about growth, mentorship, and the human side of tourism data.Isaiah shares how he “fell backward” into the tourism industry, turning a college guest lecture into two internships, a full-time role, and eventually a leadership position at a boutique research firm. Along the way, he unpacks what it really means to be a tourism “lifer,” why patience and initiative matter early in your career, and how smal...
2025-12-2230 minGive Me Some Good NewsEpisode 11: Building Community Through Data & Dialogue with Tim CrousonCaleb and Tyler sit down with Tim Crouson, Research Director at Destination Ann Arbor, to explore how one DMO is redefining community engagement from the inside out.Tim shares the story behind his rise from intern to a cross-departmental leader, and how his passion for authentic communication inspired the creation of Tourism Talks with Tim—a growing platform dedicated to breaking down data, elevating transparency, and giving local businesses and residents a meaningful seat at the table.From the urgency born out of the pandemic to today’s commitment to acting like a community partner, not...
2025-12-1523 minGive Me Some Good NewsEpisode 10: New Year, New Goals with David BreischHow do you set intentions for a new year without burning out by February? In this episode of Give Me Some Good News, Caleb Sullivan and Tyler Ford are joined by long-time DMO pro and former Destinations International Senior Director, David Breisch, for a hopeful, practical conversation about New Year’s resolutions, goal-setting, and growth in the travel and tourism world.Together, they dig into:Why reflection (hello, Spotify Wrapped) is so motivatingThe pros and cons of New Year’s resolutionsHow to set SMART, career-focused goals in tourismTr...
2025-12-0824 minGive Me Some Good NewsEpisode 9: A Season of Thanks: Gratitude, Growth, in the Tourism CommunityIn this post-Thanksgiving episode of Give Me Some Good News, Caleb and Tyler keep the holiday spirit going with a heartfelt conversation about gratitude, personal growth, and the power of community within the travel and tourism industry.Caleb reflects on the friendships, support, and unexpected career path that led him into tourism and why he feels so deeply thankful for the people who shaped his journey. Tyler shares the story behind his own major career pivot, the mindset shifts that pushed him forward, and the three guiding ideas that helped him find the right “boat” to be in.
2025-12-0109 minGive Me Some Good NewsEpisode 8: Authenticity Always Wins with Greg StarCaleb and Tyler sit down with entrepreneur and “king of good news” Greg Star to talk about LinkedIn, authenticity, and the power of personal brand in the age of AI. Greg shares his journey from building Carvertise to launching Driven Authentic Branding Solutions after a brain cancer diagnosis, and why he believes people root for people, not company pages. They dig into using LinkedIn as a “living, breathing resume,” how destinations and DMOs can use social for advocacy, the “friendship economy,” and why being biased toward action might be the best career advice you’ll ever get.
2025-11-2427 minGive Me Some Good NewsEpisode 7: The Tourism Supply Chain with Tyler FordCheck out the full Tourism Supply Chain Article HereCaleb and Tyler are flying solo for the first official “bro show” on Give Me Some Good News, and they’re diving deep into a new way to think about destination marketing.In this episode, they unpack the Tourism Supply Chain - a five-link framework that moves beyond the traditional marketing funnel to help DMOs better plan, measure, and improve the entire visitor journey, from audience definition and media exposure to on-the-ground experiences and post-trip advocacy.You’ll hear:The origin story of the T...
2025-11-1723 minGive Me Some Good NewsEpisode 6: From Classroom to Community - Building Brands that Build Economies with Andrea KruszkaCaleb and Tyler chat with Andrea from Tennessee Tech’s Center for Rural Innovation about how community-first branding, powered by workshops, asset inventories, and paid student creative teams, is helping rural counties find their voice and spark real economic momentum. From Jackson County Tennessee's billboards to Monterey’s community identity, they unpack how logos become pride, data (IMPLAN, Placer.ai) becomes impact, and students build careers while keeping talent local. Plus, Andrea’s “good news” moment: a healthy pup and a well-earned promotion.
2025-11-1028 minGive Me Some Good NewsEpisode 5: Building Community Through Tourism Sales with Heather KounsIn this episode of Give Me Some Good News, Caleb and Tyler chat with Heather Kouns, VP of Strategic Sales at North Little Rock Tourism, about her journey from hospitality operations to destination development. Heather shares how she’s turning North Little Rock’s local flavor, creative energy, and community pride into a powerful tourism story.They explore:The evolution from hotel and restaurant management to destination sales leadershipHow programs like Restaurant Month and Food Truck Permitting Day drive community engagementBalancing small-town authenticity with big-city accessThe impo...
2025-11-0342 minGive Me Some Good NewsEpisode 4: Turning Data Into Destination Insights with Alyssa from Key DataIn this episode of Give Me Some Good News, Caleb and Tyler sit down with Alyssa from Key Data to explore how analytics is reshaping the future of tourism. From Breckenridge to small DMOs across the country, Alyssa shares how destinations are using real-time data to make smarter, more sustainable decisions.They dive into:The evolution of tourism analytics and storytelling with dataHow DMOs can balance marketing with destination managementBuilding stronger collaboration between DMOs and industry partners🎧 Tune in for a data-driven look at how insight, collaboration, and...
2025-10-2722 minGive Me Some Good NewsEpisode 3: From Mall Marketing to Destination Storytelling with Ben LandisIn this episode of Give Me Some Good News, Caleb and Tyler sit down with Ben from Discover Santa Clara, a 30 Under 30 honoree who shares his journey from agency life and mall management to leading marketing for one of California’s most exciting destinations.They dig into:The evolution from general marketing into tourism and destination storytellingBuilding food tourism initiatives ahead of the 2026 FIFA World Cup and Super Bowl 60Lessons in leadership, mentorship, and managing a growing teamWhy the tourism industry’s collaborative culture sets it apart from...
2025-10-2027 minGive Me Some Good NewsEpisode 2: Driving Tourism, Positivity, and Friendships with Jessica SpindlerIn this episode, Caleb & Tyler interview Jessica Spindler, the Tourism Team Lead at Carvertise. Jessica talks about her career growth and development, driving positivity in the Tourism Industry, and lessons learned from her time in media sales. Buckle up for a fun one!
2025-10-1330 minGive Me Some Good NewsEpisode 1: Thomas Salley - How Tourism Lifts CommunitiesIn this episode of Give Me Some Good News, hosts Caleb Sullivan and Tyler Ford sit down with Thomas Salley of Wilkesboro Tourism. As the community reflects on the one-year anniversary of Hurricane Helene, Thomas shares how his team and neighbors came together to support surrounding counties in a time of need. It’s a story of resilience, generosity, and the true spirit of hospitality that defines our industry.
2025-10-0626 minGive Me Some Good NewsWelcome to Give Me Some Good NewsWelcome to Give Me Some Good News — a podcast celebrating uplifting stories from the travel and tourism world. Hosts Caleb Sullivan and Tyler Ford kick things off by sharing the show’s mission to spotlight hospitality heroes, resilient destinations, and the people making a difference. Get a taste of the energy and inspiration you can expect in every episode.
2025-10-0106 min