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Start Up and Running
068 - Benn Coubrough’s Moab 240 mile journey
In this episode, Ange and Peta are joined by Benn Coubrough. Benn is a local Newcastle runner and coach who just did the unthinkable - he ran the Moab 240, a 240 mile race through the Moab Desert in Utah. Not only did he complete this epic journey but he came second overall. In doing so he taught the world not to underestimate an Aussie, and how to celebrate with a shoey.Benn is also the owner of Stroke No Limits Coaching. If you want to achieve amazing things in your running, check out Benn’s coaching here: https://ww...
2025-11-22
56 min
The Woman Empire Project
Episode 38: 3 Day Live Diary Raw, Real & Unfiltered.
This episode is a real-time, unfiltered journey into a three-day personal development immersion, recorded from the car, from the breakthroughs, and from the heart. Join Peta-Lea as she walks into the Dream Out Loud Method weekend and brings you along for the ride: the fears, the honest self-reflection, the identity unraveling, the stories we tell ourselves, and the moments that stretch us wide open. Across three days, Peta-Lea uncovers a core pattern around visibility, control, freedom, and the stories that quietly shape who we believe we’re allowed to be. You’ll h...
2025-11-17
1h 05
The Woman Empire Project
Episode 37: From Burnout to Awakening: Jess’s Journey from Breakdown to Alignment
In this deeply moving episode of The Woman Empire Project Podcast, Peta-Lea sits down with her dear friend, student, and mentee, Jess — a woman who went from complete physical and emotional burnout to living a life filled with peace, purpose, and spiritual alignment. Once a high-achieving young manager in the corporate world, Jess lived in a constant state of survival — ticking boxes, pushing harder, and carrying the weight of “doing it all.” But beneath the surface, her body was screaming for rest. After years of ignoring the whispers, life intervened. A sudden collapse, a trip to the emergenc...
2025-11-09
51 min
Start Up and Running
067 - Peta's back with babies
Peta’s back baby! Ange and Peta chat all things newborn twins, plus Peta’s exciting running goal for 2026!Follow Ange on Instagram, Facebook and TikTok @startupandrunning_au, or email at ange@startupandrunning.com.au Follow Peta on Instagram @petanutrunner Spoil yourself or the runner in your life with running accessories from our favourite Aussie running companies (affiliate links):TARKINE - https://www.tarkine.com/ANGELA16836 - use code ANGELA16836 to get 20% off your orderRECC Active - https://reccactive.com.au?sca_ref=6940308.wKkVRKj9Do2 - use code STARTUP...
2025-11-08
37 min
The Woman Empire Project
Episode 34: From Conviction to Creation: The Real Story Behind My Italy Manifestation Part One
In this heartfelt and wildly honest episode, Peta-Lea takes you on the journey behind one of the most powerful manifestations of her life, her trip to Italy. What began as a casual coffee chat with a friend turned into a full-bodied declaration: “I’m going to Italy.” No plan, no money in her account, just conviction. Within days, the Universe began to move in ways she couldn’t have imagined, mentorship clients appeared, opportunities unfolded, and every detail aligned perfectly. In this part one episode, Peta-Lea opens up about: The exact moment she decid...
2025-10-19
42 min
Peta Redast, "Todo saldrá bien"
¿Y si tu despertador no fuera el móvil si no tu ilusión?
Petadoras y petadores de la vida, seamos claras: ¿Cuántas veces te has levantado con esa sensación de vacío, de estar tirando del carro sin gasolina propia? 👉 Ese “no sé pa’ qué estoy aquí” que se te mete en el pecho…Pues spoiler: eso no es flojera, es tu alarma interna sonando a gritos. En este nuevo episodio de Peta Redast te llevamos de la mano (y del moño, si hace falta): ✨ Miguel, con su intervención emocional, te muestra cómo escuchar esa llamada interior sin filtros, con datos y con realidad. ✨ Y yo, Laura, con mi coaching creativo, te...
2025-08-17
41 min
Start Up and Running
058 - Rest and Rise with Alex McCall
In this week’s episode, Ange and Peta chat with Alex McCall, ultramarathon runner and founder of Rest and Rise Energy, the new supplement for runners.Alex shares his experiences of running the epic Northburn 100 Miler and as a problem solver (aka entrepreneur).Follow Alex on Instagram @restandrisenergy and get your Rest and Rise test pack today at https://restandriseenergy.com/Ange's feeling all the motivation at the moment - possibly because she's just finished her trial of Rest and Rise Energy - while Peta is revisiting morning sickness in her third trimester an...
2025-08-07
1h 05
Start Up and Running
053 - Peta’s been keeping secrets - Marathon Update
In this week’s episode, Ange and Peta discuss how their marathon training is going. Gold Coast Marathon is now only 17 days away at the time of recording. Plus, Peta drops a couple of bombshells about her marathon training. Ange and Peta will be joining your favourite running girls including @runmadsrun, @angiegonerogue, @itsashleighjayne, @dailybalanceco, @courts.fit and @_sophiepryor for their shakeout run on Friday 4 July at 11:45am from Kurruwa Surf Club Car Park for an easy 10mins out and back. Plus some of our favourite brands will be there, including Runly Athletics and Rele Footwear and others with some giveaways an...
2025-06-19
31 min
Peta Redast, "Todo saldrá bien"
¿Y si tu vida no va con el reloj ⌚ de nadie?
Post para petadoras y petadores que se han sentido “tarde” para la vida. 💥 Porque a veces no es que vayas lento… Es que estás siguiendo un reloj que no diseñaste tú. 👉 Tarde para el amor. 👉 Tarde para tener éxito. 👉 Tarde para saber quién eres. 🎯 Spoiler emocional: Tú no vas tarde, vas en tu proceso. Y ese proceso, aunque no tenga filtros ni likes… también vale. 🚨 El “reloj social” es ese guion invisible que marca lo que deberías tener según tu edad. ✅ Pareja a los 25 ✅ Éxito a los 30 ✅ Paz interior a los 60 ¿Y si te dijéramos que ese reloj no es ley, es presión? ...
2025-06-10
27 min
Peta Redast, "Todo saldrá bien"
Fortaleza emocional: no va de aguantar, va de SENTIR
Empezamos con plato fuerte y nutritivo Escucha esto: ¿Eres fuerte emocionalmente?🦸🏻♀️ Puedes que creas que sí, pero cuando te desgranemos qué significa... Quizás seas más un sumidero de emociones. Y eso no es malo. No hay información mala. Es lo que te han enseñado a ser. Buenas noticias!!! Puedes APRENDER a ser fuerte💪🏻 Emocionalmente de verdad. Celebramos nuestra primera grabación del podcast Peta Redast con un episodiaso' de petarlo en tu día a día por todo lo alto. Y con SORTEO para reforzar tu autoestima De LUJO💎 Te esperamos cada lunes método, foco, compromiso y acción con mu...
2025-06-01
31 min
The Woman Empire Project
Episode 28: Abundance, Alignment & the Magic of Owning It.
This episode is for the woman who’s ready to believe in the power of alignment, the magic of intention, and the deep trust that everything is happening for her. Peta-Lea takes you behind the scenes of a life-changing week filled with divine signs, full-body yeses, and real-life proof that when you lead with belief, magic meets you in return. From buying her first car in cash at 35 to manifesting unexpected income, MCing a major expo in Sydney, and receiving messages from the universe — this episode is an open invitation to remember that abund...
2025-05-25
28 min
The Woman Empire Project
Episode 21: A Celebration of Confidence, Connection & Contagious Feminine Power.
This episode is a celebration of what happens when women say YES to their joy. YES to their body. YES to their feminine power. Join me as I’m joined by the radiant women of Center Stage: La Soirée, a 10-week immersive dance and performance course where we laughed, cried, danced, and transformed together. You’ll hear behind-the-scenes reflections, heartfelt stories, and the power of what was created when we dared to be seen. From the electrifying energy backstage to the roar of a supportive crowd, this episode is about so much more t...
2025-04-06
36 min
The Woman Empire Project
Episode 15: Embracing the Unexpected: Life, Loss of Control & Lessons Learned.
In this raw and reflective episode of The Woman Empire Project Podcast, I’m bringing you an open-hearted conversation recorded straight from my car before a dance rehearsal. After a week of chaos brought on by ex-Tropical Cyclone Alfred, I share my personal journey through uncertainty, emotional exhaustion, and the deep lessons I’ve uncovered along the way. I take you behind the scenes of what it was like living without power for six days, navigating stress while still showing up for my family, and how this experience offered me a new level of appreciation for the simp...
2025-03-13
18 min
My Thick Accent
Accents and Acknowledgments: A Journey Across Continents | Beneath The Accent with Peta-Gaye
Click here to text me your thoughts about the show!Discover the power of cultural identity, resilience, and adaptation in this insightful episode of Beneath The Accent, featuring Peta-Gaye’s inspiring journey from Jamaica to Canada. We explore how food, language, and traditions shape our sense of belonging in a new country. From the comforting nostalgia of Ackee and Codfish to the surprising delight of Pierogies, Peta-Gaye shares how flavors connect her to home while embracing a new culture.We dive into the nuances of accents and how they influence perceptions—especially through the lens of P...
2025-02-15
24 min
The Soap Box Podcast
Why you feel the need to belong, with Amena Chaudhry
What does it mean to belong, and why is it so important to us?In this episode, we dive deep into the profound concept of belonging with Amena, a Belonging & Emotional Resilience Strategist and Coach, who helps high-impact, high-integrity leaders master the skills to foster cultures of belonging.Together, we explore why belonging is so vital to our survival and well-being, the shifts in DEI language, and the challenges and complexities of creating inclusive environments. Amena shares her personal and professional journey, highlighting how the physical and emotional impacts of non-belonging can often be detrimental.
2025-01-23
57 min
The Soap Box Podcast
Exercise is political, with Donna Noble
In this episode, we explore the intersection of politics, exercise, and social justice with Donna Noble, the inspiring Founder of CurvesomeYoga and a leading advocate for body positivity and inclusivity in wellness.Donna has been a yoga teacher since 2011, teaching all over the UK, India, and the US, and is known for her immersive yoga experiences that prove everyBODY is a yoga body. She’s also the author of Teaching Body Positive Yoga, a Wellbeing Coach, and a public speaker with over 20 years of corporate experience, bringing a unique perspective to wellness for high-achievers. Her work has be...
2025-01-09
51 min
LIFEQUAKES | by GROW GIRL GROW; a mental wellness community for women
Ep#6: Solo - Why I’m Ditching Vision Boards in 2025 (And You Might Wanna Too)
It’s January, which means social media is overflowing with dreamy collages of yachts, Amalfi coast holidays, and six-pack abs. But this year, we're shaking things. Host Peta, talks about why she's not making a vision board in 2025 (spoiler: kind of is, just rebranding) and why we're all about Action Boards instead. You’ll hear : ✨ Why it’s time to stop pinning yachts and boyfriends with a six pack and taking real steps towards what you want✨ A step-by-step guide to creating an Action Board that feels grounded, achievable, and inspiring. This episode is...
2025-01-07
18 min
The I Can't Stand Podcast
The Stories That Stuck With Peta In 2024: Season Four Highlights
As 2024 comes to a close, join Peta for a special highlight episode of The I Can’t Stand Podcast. Reflecting on her favourite moments from Season Four, Peta revisits powerful stories of acceptance, resilience, allyship, and the importance of disability employment. Whether you’re a long-time listener or new to the podcast, this episode celebrates the voices and experiences that made this season unforgettable. Want to hear more? You can listen to the full episodes featured in this highlights episode, just check the links below and dive into the incredible conversations that shaped season four. Maya...
2024-12-16
28 min
My Thick Accent
From Curly Hair to Kindness: A Heartwarming Journey | Ft. Peta-Gaye Nash Ep. 59 (Part-2)
Click here to text me your thoughts about the show!Discover the heartwarming story of Bushy Head, a children’s book born from a mother’s love for her daughter’s curly hair. This inspiring tale promotes self-acceptance, challenges traditional beauty standards, and celebrates individuality. In this episode, author Peta-Gaye shares her personal journey and the touching story of her daughter and niece donating their hair to help children in need. Dive into the cultural richness of Told Ya! Stories, inspired by Peta-Gaye's father's experiences as a Jamaican immigrant in Canada, offering powerful narratives that break stereotypes and em...
2024-12-05
37 min
The Soap Box Podcast
How would you lead? with Sarae Pratt
What comes to mind when you picture a leader? For many, it’s the same old stereotype: a white man in a suit, speaking and acting in a particular, "traditional" way. This narrow vision of leadership shapes how we see ourselves, particularly if we're women, and whether we even see ourselves as leaders at all. But what if there’s a different way?In this episode, I’m joined by Sarae Pratt, a coach and trainer for women in traditional male or male-dominated roles and industries. She helps them thrive with joy and confidence, free from self-doubt and bu...
2024-11-28
51 min
My Thick Accent
From Bullying to Empowerment: An Inspiring Tale | Ft. Peta-Gaye Nash Ep. 059
Click here to text me your thoughts about the show!Peta-Gaye's remarkable journey began in Kingston, Jamaica, and led her to Canada, where she became a celebrated author and a powerful advocate for newcomers. In this compelling episode, Peta-Gaye shares her personal story of migrating at a young age due to political unrest. She opens up about overcoming racial bullying, identity struggles, and cultural shocks, offering invaluable insights into the immigrant experience.As an advocate and passionate author, Peta-Gaye has written a collection of children's books that earned her the prestigious Marty Award for Emerging...
2024-11-28
1h 03
LIFEQUAKES | by GROW GIRL GROW; a mental wellness community for women
Ep #1: Lifequakes & Finding Your People – Welcome to the GGG Pod!
Welcome to the debut episode of the Grow Girl Grow podcast! Founder Peta shares why she created GGG, what “lifequakes” really mean, and the importance of having your people to lean on when things get intense. This episode is about laying the foundation for what you can expect from this space – and series. In this episode, Peta opens up about: The Story Behind Grow Girl Grow: Her passion for creating a space where women, non-binary, and women-identifying people can come together for real support and growth. Lifequakes: From breakups to burnout, Peta dives into those times when l...
2024-11-11
22 min
The Soap Box Podcast
Why taxes are awesome
With rumours circulating, often planted by right-wing media, suggesting that everyone's taxes are going up and that Labour had lied in their campaigning, there's a notion that we’re heading back to the 1970s in some vague way. In light of this, I thought it best to hop on my soapbox and share my thoughts on the matter: taxes are awesome. Yes, I said it.As we approach the budget announcement where the chancellor will set various tax levels, there’s another frustrating semantic debate about what “working people” actually means. We shouldn’t be arguing over whose clas...
2024-10-31
18 min
The Woman Empire Project
Episode 3: The Woman Empire Project Event Recap
Join Peta-Lea is episode 3 as she recaps on the incredible first event of The Woman Empire Project. The first event was an absolute success, Peta-Lea was joined with 40 women for her first event of TWEP and has already secured the next event date. Saturday March 8th for International Women’s Day. Peta-Lea goes into detail and recaps the entire event, speaking into the incredible speakers, food, connections made and a few key tips for other women holding events. Peta-Lea shares her visions for The Woma...
2024-10-27
45 min
The Soap Box Podcast
Enthusiastically waving goodbye to White Feminism, with Lucy Lucraft
What does your bookshelf look like? Is it a towering stack of paperbacks you bought with the best intentions, or are you more of a digital reader with a Kindle full of interesting titles? One side of my house is pretty much completely covered in books, and while I’ve read a lot of them, a good chunk are there just waiting to be cracked open. And amongst those books are a lot on allyship and anti-racism, some of which were bought around the Black Lives Matter protests.In this episode, I talk to Lucy Lucraft, a pa...
2024-10-24
43 min
The Woman Empire Project
Episode 2: Breaking Through Fear, Self Doubt, and Embracing Your Potential
In this episode, we dive into the three biggest barriers that hold women back from pursuing their dreams: fear of failure, self doubt, and lack of confidence. Peta-Lea shares personal stories of overcoming these challenges, including how self doubt almost prevented her from launching The Woman Empire Project. Drawing on her recent magazine feature and the growth of her platform, she emphasizes the importance of trusting your unique path and acting on those powerful ideas that come your way. This episode is a reminder to push past your fears and embrace your potential, as the world is waiting for...
2024-10-20
19 min
The Soap Box Podcast
It’s time to redefine wealth, with Stella Gold
Sometimes, it's the most unlikely personal circumstances that push us into the careers we end up in. I never thought I would go into business and marketing, but a pandemic and a blog about being widowed set me on this path—right here in your earbuds, discussing how you can champion the causes you care about in your messaging.In today’s episode, our guest’s journey toward their current career also began with grief. Stella Gold is a rebirth and wealth coach for changemakers, coming from a lineage of activists. They are the founder of My Gold S...
2024-10-17
45 min
The Woman Empire Project
Episode 1: The Awakening - How a Single Moment Ignited My Purpose.
In this debut episode, join host Peta-Lea Brenda shares the powerful story behind the creation of The Woman Empire Project. From her spiritual awakening after the birth of her fourth child to stepping onto the stage for the first time, Peta-Lea reveals the pivotal moments that ignited her passion to empower women. Peta-Lea also shares about the upcoming launch event, happening on October 26th, where women will com together to be inspired, empowered, and supported in chasing their dreams. Get a behind the scenes look at how this event came to life and...
2024-10-14
23 min
The Soap Box Podcast
How I stopped nodding and smiling, with Siobhan Strode
How comfortable are you telling your story? I talk with a lot of creatives, copywriters, messaging strategists, and coaches—people who are really comfortable sharing stories about others as part of their work. They're comfortable at helping others tell their own stories, and are really happy to be advocates for them too. In my circles, there are a lot of individuals for whom advocacy and being other people's voices is a huge part of their personality and their passion. But how comfortable are you telling your own story? Today, I'm speaking to Siobhan Strode, an incredibly wonderful and...
2024-10-10
38 min
The Soap Box Podcast
Are we ignoring the non-parents? with Lisa Kissane
In today’s episode, I got the chance to geek out with a fellow youth professional, Lisa Kissane. Lisa is a website and sales page copywriter for service-based businesses that are dedicated to doing good for others. With her background as a social worker, we bonded over the importance of having a sense of purpose in our work.Lisa shared her experiences of feeling unrepresented as a woman without children—in literature, community, and even in language. She took us through her inspiring journey of developing a book club for non-mothers and the wider community she’s buildi...
2024-10-03
45 min
The Soap Box Podcast
Why we need to talk about money, with Jessamy Walker
How do you feel about money? In this episode, we dive deep into the emotional aspects of money and financial literacy with Jess Walker, a financial advisor and the founder of Bare Naked Money.Jess has been featured in The Times as one of the top 100 advisers to watch out for and is the author of Get Financially Fearless, a book that gives people the practical steps to harness their subconscious and grow their wealth.But, what truly excites Jess isn’t all those awards or recognition—it’s seeing that "light bulb moment" when people...
2024-09-30
47 min
Start Up and Running
022 - Peta’s Camino Portuguese Journey
In this week’s episode, Peta has finally returned from her European expedition and gives us the lowdown on all things Camino de Santiago, including her review of her Tarkine Trail Devils. We also chat about pelicans on Ange’s morning run and the Sydney Marathon becoming a World Marathon Major (hopefully). Follow Ange on Instagram and TikTok @startupandrunning_au Follow Peta on Instagram @petanutrunner At Start Up and Running, we are proud supporters of Aussie running companies making quality running products, including: TARKINE - https://tarkine.com - use code STARTUPANDRUNNING to get 15% off your first order RECC Active - ht...
2024-09-24
1h 01
Start Up and Running
020 - Training for life with Claire Chadwick from RECC Active
In this week’s episode, Ange and Peta are joined by Claire Chadwick the founder of RECC Active. RECC Active creates elite performance activewear for the everyday athlete. In addition to running her own business, Claire is an endurance runner, a teacher and wife and a mother of two. She has funneled her skills and experience running ultras into creating activewear that will support your performance, no matter what level you are at. We talk all things running as well as balancing a full time job, motherhood and running a business, with training for your next goal. Claire has also be...
2024-09-10
42 min
The Soap Box Podcast
What's it like being a woman in politics, with Lorena Banda
Lorena Banda is a Latina leader in sex positivity, a speaker and an advocate. In this episode we talk about her experience as a daughter of immigrants, all the way to working on Senate and Congressional races and launching the P. Files - her newsletter looking at the intersection between sexuality and politics. Lorena and I also talk about the importance of being authentic in politics. And how hard this is for women especially to navigate.And how opening up positions on campaigns to people from new generations and div...
2024-08-21
34 min
Start Up and Running
015 - Finding purpose on the Camino de Santiago
In this week's episode Peta shares her experience of walking the Camino de Santiago from France five years ago in advance of her upcoming return to the walk, this time from Portugal. We also fangirl about the Olympics and lament its impact on our ability to get out of bed in the morning. For her long walk, Peta is wearing the Tarkine Trail Devils from Aussie-owned running shoe co, Tarkine. Learn more about them here: https://tarkine.com/collections/womens-shoes-1/products/womens-tarkine-trail-devil-running-shoe Join Ange's waitlist for her Legally Legit Business Mentorship launching 19 August. More info here: https://stan.store/startupandrunning/ ...
2024-08-08
1h 03
The Soap Box Podcast
Emergency podcast - the UK Riots
As I record this, a series of violent riots are spreading across the UK. Last week, a 17 year old boy attacked children and adults at a Taylor Swift-themed dance class in Southport, killing 3 young girls, and injuring many others. Misinformation quickly spread on social media, claiming the attacker was Muslim, and had arrived in the UK on a small boat. (The police later confirmed that he was a UK citizen, born in Cardiff). And a large group of people gathered in the town, throwing bricks at police and the local mosque, setting fires and throwing bo...
2024-08-05
15 min
The Woman Empire Project
Episode seven: Doing the thing no matter what your inner self critic is saying.
Join me in episode seven as I talk to you about trusting the downloads and creative ideas we receive and birthing them into the world. What happens if we don't and my experience first hand with this. Turning down the inner self critic within us and trusting we have been given this information because we are the right one to bring it into the world. I share my struggles with birthing ideas into this world and allowing self doubt and limiting beliefs to stop me in my tra...
2024-07-04
20 min
Start Up and Running
009 - Morning and evening routines for business and running success
In this week’s episode, Peta attempts to help Ange with her lack of a morning and evening routine and we put the challenge out to everyone - No Snooze Week! Plus we get into our favourite TV shows for winding down. Are you an Law and Order SUV girl like Peta, or an Escape to the Country girl like Ange? Follow Ange on Instagram and TikTok @startupandrunning_au Follow Peta on Instagram @petanutrunner We hope you enjoyed this episode! Don't forget to subscribe to Start Up and Running for more insights, tips, and inspiration. If you enjoyed this episode, pl...
2024-06-25
1h 02
Start Up and Running
008 - Life after burnout
In this episode Peta shares her experience of burn out both in her running and her professional life. After 5 marathons and consistently running everyday, Peta couldn't get herself out of bed. She shares how she is slowly getting her mind and her body back into running. Ange and Peta also have their obligatory running catch up. Put shortly, Ange still really needs to use her foam roller. Follow Ange on Instagram and TikTok @startupandrunning_au Follow Peta on Instagram @petanutrunner We hope you enjoyed this episode! Don't forget to subscribe to Start Up and Running for more insights, tips, and...
2024-06-19
35 min
The Soap Box Podcast
Would you even know if you were in burnout? with Carole Jean Whittington
What's the difference between being a little bit frazzled and needing just five minutes without anybody asking you questions to get back to equilibrium, and being in burnout? My guest today is Carole Jean Whittington. She's a wellness trailblazer, and she specializes in burnout research and restoration for neurodivergent and disabled adults. Her three-year global research led to the Whittington Burnout Inventory, offering insight into burnout. Her acclaimed talk show "Beyond Chronic Burnout" reaches 96 countries with over 550,000 listeners. And she's the author of "Unleashing Sustainable Energy". Carole Jean guides individuals in mastering ener...
2024-06-12
51 min
Start Up and Running
007 - Should I post this? Navigating legal red flags for content creators
In this week's episode, Ange and Peta discuss the questions business owners and content creators should be asking before they post content for their business. Download your free copy of the guide at https://stan.store/startupandrunning Ange and Peta also have their obligatory running catch up post half marathon. Put shortly, Ange really needs to use her foam roller. Follow Ange on Instagram and TikTok @startupandrunning_au Follow Peta on Instagram @petanutrunner We hope you enjoyed this episode! Don't forget to subscribe to Start Up and Running for more insights, tips, and inspiration. If you enjoyed this episode, please...
2024-06-11
45 min
The Woman Empire Project
Episode six: How to put yourself first in a society that wants to put you last.
Join me in episode 6 as I share my signature talk I created after taking Nicole Joy program Take the Stage, a program designed to establish my speaker message, craft and deliver my signature talk. And then to stand on stage at an event called SHEspeaks and deliver that talk in front of over 80 women. It was a moment in time I will never forget and I am so proud of myself for saying yes and following what I knew I needed to do. To learn the skills in...
2024-06-11
26 min
The Soap Box Podcast
Why it's time to shake off the "cool kid disdain" and embrace enthusiasm with Ellie Kime
Does being enthusiastic feel a little bit cringe? I don't know about you, but I grew up in a culture where being enthusiastic or passionate about anything was considered to be a little bit weird. It was not cool to be keen. It was cool to be jaded, To not get excited about anything, Which is one of the reasons why talking to my guest today was so refreshing. Ellie Kime is a messaging mentor, helping small businesses explain who they are, what they do, and why they're so good at it. She also fo...
2024-06-05
46 min
The Soap Box Podcast
Could coaching help us navigate this polycrisis? with Keri Jarvis
Is coaching just another navel-gazing pastime for middle-class women?Or is it an important tool for helping us build community and make societal change?That's the question on hand in this week's Soap Box episode. This week I'm talking to Keri Jarvis. Keri is an intersectional feminist developmental coach, a community activist, and a charity co founder. Her best work happens when she's exploring relational dynamics with clients, deepening their understanding of themselves and others in the context of oppressive systems, so that they can sustain easier access to their healthy adu...
2024-05-29
48 min
Start Up and Running
005 - Building resilience with Kristen Werner
In this week's episode we chat with Kristen Werner from the Hive Hub Collective. Kristen shares her very personal half marathon story and the importance of movement to her as an entrepreneur. We also have a running catch up with Ange and Peta. Ange has finished her last long run ahead of her half marathon and Peta had a close encounter with the pavement. Join the Hive Hub Collective's Free Content Bootcamp here: https://www.hivehubcollective.co/a/2147862407/xzFC8mKn (affiliate link). Follow Ange on Instagram and TikTok @startupandrunning_au Follow Peta on Instagram @petanutrunner Follow Kristen @kristenwernercoach and the...
2024-05-29
51 min
The Soap Box Podcast
How marketing co-opted authenticity, with Lauren Esmay
I'm calling an amnesty today. An amnesty on using the word authentic in your copy. And I realize, having sat down and talked to today's guest, that I'm pretty much going to have to go back and rewrite large chunks of my own copying content. But I hope that after today's chat, you'll understand why. Today's guest and I think that the word authentic or authenticity has had its day. I'm talking today to Lauren Esmay. Lauren is a copywriter who specializes in helping clients create a holistic framework to serve th...
2024-05-23
41 min
Start Up and Running
001 - 5 Ways Running Can Benefit Your Business
Welcome to the first episode of Start Up and Running, the running podcast for business owners! Join your hosts, Ange McDonald and Peta Brisbane, as they explore how running can make you a better business owner. In this episode, Ange and Peta dive into the five key ways running can benefit your business, from enhancing focus to boosting creativity. Plus, they share some bonus benefits you might not have considered. Free Webinar: Your Legally Legit Business Want to learn how to keep your business on the right legal track? Sign up for our free webinar, "Your Legally Legit Business," happening...
2024-05-01
24 min
The Woman Empire Project
Episode three: What is the Akashic Records with Rhiannon Sims.
Join me in episode three for my first guest podcast interview with Rhiannon Sims from Akashic Sister. Rhiannon is a dear soul sister of mine who I met through our four seasons journey together with the School of Shamanic Womancraft. In this episode Rhiannon tells her story of how she became an an Akashic Record reader and the gifts that have since followed. Rhiannon shares in depth of what an Akashic reading is, what to expect in a reading and then we move on to a soul stor...
2024-04-15
51 min
The Soap Box Podcast
Hip Hop can save the world, with Evante Daniels
Power. Who’s got it? Who’s trying to get it? And who’s trying to keep it from you? It's the age old question. And that's what I'm talking about on the podcast today with my guest Evante Daniels. Evante is a content strategist and the author of “Power, Beats and Rhymes”. A book that we discussed in our chat. He's got over 16 years of experience in content production, and he's consulted for brands like Adidas, Jordan, and Apple. And he believes that hip-hop can save the world. In our chat...
2024-03-20
41 min
The Soap Box Podcast
Our bodies are political, with Clio Wood
In all my soapbox content, I really tried to get the message across that politics isn't all votes, caucuses, ideologies, and arguments. It's not all climate change, economics, and big business. Politics is in the everyday structures, systems, and barriers that we face. It's what gets funded. It's childcare. It's how we access healthcare. It's mental health support and how this helps us work. It's caring responsibilities and the rules and guidelines on the internet. It's food safety and who looks after playgrounds. It's families and who's protected. It's everything. An...
2024-03-13
42 min
The Soap Box Podcast
Breaking out of The Truman Show with Kira Hug
This week on the soap box, I get to talk to. Kira Hug. A personality-driven copywriter and co-founder of The Copywriter Club: the home of everything you need to be a successful, growing, supported, and curious copywriter. And also someone who I'm proud to call a friend. Kira is a thoughtful, curious, empathetic, and fascinating human being, and we covered so much in our conversation. We talked about how you find a balance between caring about the things that are going on in the world and just, you know, doing yo...
2024-03-06
51 min
The Soap Box Podcast
Why passion is the problem, with Tracy Johnson
"We need people who are able to navigate their own emotions. To be compassionate to the emotion of others. So that they can get up day in and day out and keep fighting the good fight. Because it's hard, and they need to know that they can fight and help their cause without having to sacrifice their mental and emotional well-being." If you're a business owner with a social conscience (or even simply a human being with a social conscience), it can often feel like an uphill struggle. And with that struggle, and your passion, comes the gu...
2024-02-01
45 min
The Soap Box Podcast
How to sell without selling your soul, with Abi Pendergst
So, you've sat through CopySchool. Binged Breakthrough Advertising (after taking out a mortgage to afford a copy). Watched a few too many webinars for someone who has an actual job. Listened to all the social media gurus. And you have a whole quiver of sales tactics at the ready.Urgency, scarcity, all the Cialdini tricks, agitation of pain points.But, when you come to write for your clients (or your own business), it's starting to feel a bit icky.Do you really need that countdown timer o...
2023-12-13
34 min
The Soap Box Podcast
Why you have more power than you can possibly imagine, with Liana Fricker
As I record this, the UK Advertising Standards Agency is cracking down on how businesses use terms like biodegradable recyclable, and compostable. So they don't mislead consumers.We're also in the middle of Cop 28, where a bunch of countries have got together to try and solve the climate crisis. But where more oil industry executives ever are roaming the halls and lobbying.The environment is a big part of the cultural conversation that we're having, when it comes to how we spend our money. When it comes to the laws that we make, the cars t...
2023-12-06
52 min
The Soap Box Podcast
How is your messaging driving people to action?
Should we be terrified or hopeful about the future? My guest today believes we face huge challenges with climate, technology, and inequality, but he also sees routes to tackle them. I can’t wait to introduce you to Brandon Burton. Brandon’s a Brand voice Strategist who helps businesses scale their communication in a way that means they still sound like themselves. He’s also a futurist - with a long-term perspective that puts me to shame. Something that we sorely need in a world ob...
2023-11-29
46 min
The Soap Box Podcast
Why conversion isn't always king, with Ellen Bryant
What's your focus when you are crafting the messaging for your brand. Is it clarity? Conversion. Consistency. Comedy? Today, I'm talking to Ellen Bryant, a copywriter and messaging strategist based in Tasmania, Australia. Ellen's background, working in communications for large companies taught her about the most important thing when you're doing anything successfully in communications: Building trust. And when she made the move to freelance marketing, she developed this concept of trust-forward copywriting. If you're talking about social ethical, environmental, or racial issues in your messaging. Then building trust is incred...
2023-11-16
42 min
The Soap Box Podcast
Conflict, conversation, and being uncomfortable, with Amena Chaudhry
I didn't get into this to piss people off. I didn't get into this to build barriers or to make divisions. In fact, the very opposite. I got into this world of politics, marketing - I developed my membership and I developed this podcast to help people have better conversations, even if they disagreed with each other. I got into this to build connections, to break down barriers. And also to highlight the fact that, while we're separated, it is a hundred times more difficult to make any progress to move towards a time when the world i...
2023-11-02
1h 09
The Soap Box Podcast
Values-driven marketing: authentic or manipulative, with The Copywriter Club
Want to eavesdrop on a room full of genius marketers (and me!) as they thrash out their thoughts on politics and messaging?Sure you do!While I was at The Copywriter Club's mastermind retreat in London this week, I invited (strongarmed) a whole bunch of the attendees to join me in a round table for The Soap Box podcast. You'll get to hear from:Jon BejakovikRebecca RosenbergMike GarnerAlyssa BurkusKira HugMeg KendallLeanne de AraujoRob MarshAnge FriesenAnd me!Do all brands need to make advocacy a part of their mess...
2023-10-30
34 min
The Soap Box Podcast
Episode 15: What not to do as a business owner when tragedy strikes
I’m recording this in the week that Hamas terrorists launched a horrendous attack on Israeli civilians. And then the Israeli government retaliated against civilians in Gaza. But, as the horrendous situation unfolds on the ground, a familiar story is playing out online. Statements, condemnations, calls to support, arguments, confusion, hate, prejudice. I am not a geo-political expert. I have a rudimentary understanding of the history and context of the Israeli-Palestinian situation. I have many half-formed thoughts on oppression, terrorism, and global powers. But I also have...
2023-10-12
13 min
The Soap Box Podcast
Episode 14 - Tapping into the world of Gen Z with Carolyn McMurray
Today on the podcast. We're talking to Carolyn McMurry. Carolyn runs the world's first Gen Z copywriting community. Her aim with Word Tonic is to help and inspire other young people who want to break into the industry and to champion and nurture fresh emerging talent. Carolyn and I tap into the world of politics and values and Gen Z marketing. We discussed how ageism affects Gen Z copywriters. How access to information means that it's a lot easier for brands to get called out these days. The line between brand activism and virtue si...
2023-10-05
36 min
The Soap Box Podcast
Episode 13 - stop the angriest voices in the room from taking up all the oxygen, with Jo Wiebe
Today, I'm talking to the original conversion copywriter. Joanna Wiebe. Jo is the founder of Copyhackers, providing cutting-edge copywriting training in easy-to-digest formats. And Jo joins me to talk about how to, and how not to, mesh politics with business. I chat with Jo about: - How she grew up in a politically vocal household - How you should only start talking after reading and listening. - How, if you don't say something about a cause that matters to you, then you let the angriest voices in the room t...
2023-09-28
34 min
The Soap Box Podcast
Episode 12 - What if it turns out you don't really hate marketing?
What is the bigger purpose behind your marketing?This is something that my guest this week has spent a lot of time thinking about. And it’s what she helps her clients uncover.Olivia Luper is the founder and Chief Strategist at Lexicon Advisor Marketing, a full-service digital marketing agency for financial professionals who want to align their values with their marketing to build a roster of ideal clients and feel good about what they do again. She is also a professional bodybuilder in the IFBB Pro League, a poet, an...
2023-09-20
46 min