Shows
Brandfathers8 marketing strategies to scale your brand in 2025The Brandfathers cover the hottest marketing campaigns in May.Intro (00:29)The Enhanced Games (03:36)Spectacle Content (06:09)David Bars (09:07)BPN Endurance Race (15:36)All-American Rejects (18:54)Kai Cenat Streamer University (27:07)Leveraging Creatives in Different Spaces (31:44)Waterboy (37:32)Steve Madden (43:56)Burger King & FIFA (49:04)Jaguar, Caitlin Clark, Outro (53:22)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onepltfrm.com/2025-06-0455 min
Magnetic with Saagar MehtaSaagar Mehta: Unleashing Human Potential Through IntuitionIn this episode, we delve into the crucial role of intuition in business decision-making. Amid a data-driven world obsessed with spreadsheets and analytics, our speaker emphasizes the evolving power of gut feelings and intuition honed through extensive experiences and pattern recognition. Learn how to develop and trust your intuition through sensory experiences and recognizing signals from daily interactions. Discover the importance of founder-led businesses, the critical factors in vetting brands, and the significance of clear mission and vision communication. This episode also explores the synergy between intuition and analytic methods, fostering authentic connections with brands, and building successful, inspired...2025-06-0328 minMagnetic with Saagar MehtaDan Gladden: How to Craft a Brand That ResonatesIn this episode, we dive deep into the world of brand storytelling with our special guest, Dan Gladden, the Executive Creative Director at Interact Studios. Dan shares his vast experience in building and revamping consumer brands from startup to household names. We explore what makes a brand magnetic in today’s crowded market, how to uncover a brand's core story, and why clarity, courage, and conviction are essential for creative success. Dan also delves into the differences between leading a single brand vs. multiple brands, discusses the importance of internal brand communication, and provides valuable in...2025-05-271h 01BrandfathersReviewing your brands (this gets ugly)This week we asked our followers to submit their brands/companies for live critique.Nexa Tax (02:42)Coolhand Movers (10:39)GolfRoots (20:32)IncrediWear (24:39)Armra (32:16)GoatLane (33:44)OtterDev (38:24)Abby Muir (42:06)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www...2025-05-2044 minMagnetic with Saagar MehtaMargaret Wishingrad: Reinventing Cereal with Heart and InnovationIn this captivating episode of Magnetic, host Margaret Wishing Grad, co-founder and CEO of Three Wishes Cereal, shares her inspiring journey of reshaping the cereal industry. Learn how a family mission turned into a nationwide challenger brand with clean ingredients and bold flavors. Margaret discusses the trials and triumphs of launching a company as a family, strategies for earning shelf space and consumer trust, and the importance of authenticity and grit in the CPG world. The episode also includes an engaging personal narrative about balancing entrepreneurship with family life, and the unexpected adventure of buying...2025-05-191h 12BrandfathersHow to do marketing in real lifeThis week the Fathers talk retail attractions and how companies can drive in person foot traffic through design.Oren’s trip to China (00:48)Louvre in China (01:53)Onyx Coffee (10:15)Awan (11:16)Glossier (12:43)Operationalizing Influence (22:16)CRWD (34:23)On The House (36:31)This week’s trends (39:41)PLTFRM (45:39)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game...2025-05-1346 minMagnetic with Saagar MehtaCody Levine: Revolutionizing Oral Wellness and Family LegacyIn this episode, we feature Cody Levine, co-founder of Twice, an innovative oral wellness brand backed by Lenny Kravitz. Cody shares his mission to redefine dental care by making it more human, joyful, and intentional. We explore the creation and impact of Twice, the importance of integrating mission into every business layer, and Cody's latest venture, Smile House, which aims to bring a modern, integrative approach to dental care with his family. Cody delves into his family's dental legacy, compelling experiences such as a life-changing mission to Rwanda, and the vision behind Smile House...2025-05-121h 01BrandfathersThe Art of Looking Expensive (When You’re Really Not)This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.Wisdom Kaye (03:10)Montes Sauce (10:51)Sult (15:58)Ocean and San (20:12)Bad Hambres (24:38)Nike (29:45)IWC Watches (33:49)MoSpoke (37:12)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our...2025-05-0645 minMagnetic with Saagar MehtaJosh Wyatt: Leading the Future of Nightlife and HospitalityIn this episode, we dive deep into the fascinating journey of Josh Wyatt, CEO of Avant Gardner and Brooklyn Mirage. Known for his ability to integrate art, lifestyle, and community into successful brands, Josh has transformed nightlife and hospitality with innovative concepts. From his early entrepreneurial ventures, launching Generator Hostels into a global brand, to leading Equinox Hotels, Josh shares his insights into designing immersive cultural spaces. Join us as we explore the future of culture, the art of creating unforgettable experiences, and the importance of authenticity in today's experience-driven world. This conversation...2025-05-061h 12
The Monday M.A.S.S. with Chris Coté and Todd RichardsThe Monday M.A.S.S. With Chris Coté and Todd Richards, May 5, 2025 On this episode of the World’s Greatest Action Sports Podcast, Chris and Todd talk about the huge news that dropped about the 2026 WSL Championship Tour reboot/return to form, tariffs in the surf skate and snow world, STAB High voting, Zeke and friends score in Indo then fight bros on the boardwalk, Gabriel Medina gets saved from a terrorist attack, THPS Fest is almost here, Laird Vs The World, Tony Hawk and Matthew McConaughey buy beachfront property in the wave rich region of Austin, Texas, surf beefs, skate shoe talk, Curren Caples is badass, Mark "Fos" Foster doc on P...2025-05-051h 02BrandfathersThe Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketingMinted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company.Intro (01:20)Early Content Growth (08:34)Building in Public (19:53)YouTube Strategy Insights (26:17)Minted Pop-Ups Impact (36:14)Expanding Product Lines (46:42)Running, Training, Mindset (54:32)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our N...2025-04-291h 04Magnetic with Saagar MehtaMaxine Goynes: Designing Your Life with Emotional IntelligenceMaxine Goynes is a Creative Director, Podcast Host, Vision & Execution coach, as well as co-founder of the creative agency Equal Parts.In this episode, delve into the intricate journey of blending the realms of business, creativity, and personal growth. The conversation explores the concept of the 'inner child' and how emotional intelligence plays a crucial role in leadership and personal development.Key insights include the importance of observing reactions, the power of retreats and coaching for emotional awareness, and the integration of sound and design into one's professional and personal life.The discussion...2025-04-211h 19Magnetic with Saagar MehtaFrank Jung: Curiosity-Driven Success in the Entertainment IndustryIn this insightful episode, join us as we delve into the remarkable journey of Frank Jung, a media luminary who transitioned from a small town south of Seattle to a powerhouse in the media and entertainment industry.Frank shares his unique trajectory, recounting how he was inspired by his sister, navigated the competitive landscape of Hollywood, and eventually built an influential digital media department at CAA. Learn about the inception of his new venture, Franchise Media Collective (FMC), a private membership community designed to foster professional relationships and innovative collaborations across various industries.Throughout the...2025-04-141h 10BrandfathersHow to use AI in Marketing (don’t make these mistakes)PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers26262025-04-0242 min
BrandfathersMarketing jobs that will be replaced by AI (and what you can do about it)PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers26262025-04-0242 minMagnetic with Saagar MehtaAlex Silver-Fagan: Building Strength Through Softness and SpiritualityIn this heart-to-heart conversation, Alex reflects on her journey from being a bottle waitress to a fitness expert and spiritual guide.She talks about the peaks and troughs of her career, the importance of authenticity, and the role of fitness in personal development. Alex opens up about hitting a low point, the transformative power of movement, and her evolving brand, 'Flow into Strong.' The discussion also explores the fundamentals of health, the concept of the quad check, and the significance of taking time to reset.This episode is a deep dive into understanding and...2025-03-311h 14BrandfathersThe Truth About Sports MarketingThis episode is brought to you by PLTFRM: https://www.onepltfrm.com/The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns that cut through.Sub to our Newsletter: https://www.BrandFathers.orgFollow the gang at @orenmeetsworld @JordanRogers2626 @Shwinnabego2025-03-271h 02Magnetic with Saagar MehtaSaagar Mehta: Mastering Modern Customer Influence | Word of Mouth, TikTok, and ExperienceIn this episode, we explore the evolving landscape of how founders and brands influence consumer purchasing decisions.The discussion emphasizes the shift from traditional media to digital platforms and the importance of standing out amid intense competition. Key strategies include leveraging word of mouth, impactful community events, authentic product experiences, and capitalizing on the power of TikTok's seamless content-to-commerce transition.The dialogue also highlights the significance of sampling, education, and personalized influencer connections to effectively engage and convert target audiences.00:00 Understanding Modern Consumer Behavior01:22 The Power of Word of Mouth02:48 Creating Community Events...2025-03-2522 minMagnetic with Saagar MehtaJosh Metz: Disrupting Tradition - Building Brands on the EdgeIn this episode, we delve deep into the world of marketing with Josh Metz, a former founding member of Tinder and CMO of Sesh.Josh talks about his journey from architecture to marketing, his role in breaking stigmas around online dating, skincare, and nicotine products, and his innovative approaches to marketing. He shares insights into creating emotional connections with consumers, leveraging AI in future marketing strategies, and changing consumer mindsets through authentic and transparent communication.This conversation offers invaluable lessons for brands looking to make a significant impact in their respective industries.00:00 Introduction...2025-03-171h 03BrandfathersWhat to know before hiring (or building) an agencyPLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week the Fathers talk viral spec ads, Sweetgreen, Orka, SKIMS, David's Bridal & more.Intro 0:00Ashwinn's Hoka Spec Ad 2:30Sweetgreen 9:38David's Bridal 14:10SKIMS 19:27Orka 21:40Future of Agencies 29:30Outro 54:45As always, thanks for watching. Let us know your feedback in the comments - for better or for worse, we’re all ears. S...2025-03-1155 minMagnetic with Saagar MehtaMari Fonseca: Authentic Branding and the Power of PerseveranceIn this episode, we sit down with Mari, a former model turned beauty brand founder, to explore her remarkable journey from a small town in Brazil to the global fashion scene and now to entrepreneurship. Mari shares her experiences traveling the world as a young model, her cultural shock and lifestyle changes in China, and her eventual passion for building her own body care brand. She delves into the authentic Brazilian ingredients that make her products unique and how her values and vision are deeply embedded in her brand. Mari also discusses the challenges and rewards of being a...2025-03-101h 12BrandfathersHow brands can master social media (real life playbook)PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week the Fathers breakdown what it takes to be successful on social media as a marketer plus your weekly coverage of the seemingly endless CPG Soda wars & more. Intro 0:00Marketing confessional 00:55How to grow on social media 9:13Perfect Bar x Jason Mraz 41:55Luka Doncic x Jordan Brand 49:55Simply Pop 56:10PLTFRM 59:25Career advice 1:00:45Outro 1:06:302025-03-041h 07Magnetic with Saagar MehtaJacob Riglin: Redefining Success and Creativity in a Digital AgeIn this episode, Jacob shares his incredible journey from picking up a camera at age 15 to becoming a renowned photographer and entrepreneur. Jacob discusses his early inspirations, overcoming feelings of inadequacy, and diving into social media's power with Instagram.He opens up about his pivotal life experiences, including working with Beautiful Destinations and launching his own ventures. Jacob also delves into the importance of self-reflection, meditation, and affirmations in maintaining both personal and professional growth.Additionally, he explores the evolving landscape of content creation and how to stay grounded in authenticity. Tune in to get...2025-03-031h 03BrandfathersHow to create a standout design portfolioPLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.orgThe Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces.Intro 0:00Portfolio Reviews 1:13PLTFRM 40:49NikeSKIMS 42:29Celsius acquires Alani Nu 53:20Outro 1:04:50As always, thanks for watching. Let us know your feedback in the comments - for better or for worse...2025-02-251h 05BrandfathersHow to get people to care about your brandPLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: BrandFathers.orgThe BrandFathers are back covering this week's latest in marketing and branding. Tune in for takes on current events and strategies used to outshine Super Bowl ads for free, and maybe even share a laugh or two along the way.Intro 0:00Fathers Valentines Day Banter 0:40Nike Stealth Gifting 4:53SGA Signature Release 5:47PLTFRM 7:40Poppi 10:05Duolingo 22:05Marketing Confessional 29:45Restaurants Crushing IG 38:02Outro 46:582025-02-1848 minBrandfathersMarketers react to INSANE Super Bowl adsLearn about PLTFRM: https://www.onepltfrm.com/Subscribe to the BrandFathers Newsletter: https://brandfathers.org/The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies.Intro 0:00Carl's Jr 0:42Hexclad 6:00Ramp 11:40UberEats 14:43Disney+ 20:14Hellmans 23:54Google 26:48Mountain Dew 34:57Salesforce 40:33Meta 45:55Budweiser 47:55Bud Light 50:40Outro 53:52Subscribe...2025-02-1054 minBrandfathersThe art of marketingLearn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ In this episode the Fathers take a break from dissecting weekly marketing campaigns to break down the bigger picture—how great marketing strategies come together. In 45 minutes, they cover the fundamentals of marketing, strategy, execution & more.Intro 0:00Getting attention 1:30Communication Strategies 12:52Distribution 19:16Retail Relationships 26:28Performance Marketing 36:27Creative Direction 42:02Outro 43:21We’ll be back with...2025-02-0544 minBrandfathersA frank conversation about dishonest marketingLearn about PLTFRM: https://www.onepltfrm.com/In this episode The BrandFathers explore the world of dark advertising, European megastars, AI renaissance and much more.0:00 Intro2:10 The Fathers confess about a marketing disaster class10:30 How lying in your ads can make you millions20:00 The $87m/year man joins Ferrari26:12 PLTFRM’s transcendent offerings27:00 Progresso gets quirky with…soup drops?36:25 How OpenAI will take your marketing job41:29 De-brain rotting your kid with KiwiCo 47:10 Novak and Trump break the f...2025-01-291h 07BrandfathersMarketing Stunts Are Back (but that doesn't mean they're good)Learn about PLTFRM: https://www.onepltfrm.com/In this episode, the BrandFathers break down campaigns from the world’s biggest brands and celebrities, discussing what’s really going on behind the scenes.0:00 Intro1:08 Severance locks it’s actors in a glass cage in the middle of Grand Central9:03 Bad Bunny shuts down the NYC subway…in disguise?13:29 Coors drops the ball with a typo in multi-million $ campaign 20:36 Walmart rebrand leaves consumers suspicious about money laundering 31:20 Retails greatest secrets finally revealed w...2025-01-2246 minMagnetic with Saagar MehtaSaagar Mehta: The Art of Experience - Unlocking Authentic ConnectionsIn this episode, we delve into the art of creating memorable and impactful experiences, both personally and professionally. Through personal anecdotes of DJing and hosting events, we explore the irreplaceable energy of in-person interactions and the profound effects of stepping outside comfort zones. We discuss the importance of authenticity, meticulous attention to detail, and intention in event planning, using case studies like a stay at Estelle Manor and a superbly curated Superbowl after-party. Learn how sensory elements and genuine connections can elevate customer loyalty, foster deeper engagements, and promote sustainable growth. Whether you're planning a small meetup or a...2024-11-0438 minMagnetic with Saagar MehtaNatalie Holloway: Taking the Leap - Turning Ideas into a Wellness RevolutionJoin us for an engaging conversation with Natalie Holloway, the co-founder of BALA as they share their incredible journey from the high-stress world of advertising to becoming innovators in the wellness industry.
Discover how a leap of faith led them to travel the world, face burnout, and eventually create BALA, blending design with functionality. Learn about their unique experiences working together as a couple, launching successful crowdfunding campaigns, and gaining traction after appearing on Shark Tank.
This episode delves into the importance of strategic focus, the balance between personal and professional life, and the evolving...2024-10-2849 minMagnetic with Saagar MehtaTerri Rockovich: The Balance of Professional Ambition and Personal GrowthJoin us in this insightful episode with Jinx co-founder and CEO, Terri Rockovich, as we delve into the captivating journeys of various entrepreneurs and leaders who transitioned from corporate roles to startup founders. Learn from their experiences on building successful brands, leading with authenticity, managing personal and professional priorities, and navigating career transitions. The discussions cover a wide range of topics, including overcoming challenges, finding fulfillment, embracing resilience, and the power of mentorship. Gain valuable insights into strategic planning, team building, and the importance of maintaining a work-life balance while pursuing innovation and growth. Perfect for aspiring leaders and...2024-10-211h 26Magnetic with Saagar MehtaSaagar Mehta: Connecting Brands and Consumers; Shaping the Future of Retail with PLTFRMIn this episode of Magnetic, explore the critical role of authentic care as a catalyst for growth and success in business. Join PLTFRM's Chief Growth Officer as they delve into their journey of personal and professional growth, emphasizing the importance of genuine interest in brands and their missions. Discover how PLTFRM connects innovative brands with consumers by curating authentic paths to retail success and the significance of consumer trust in the journey from niche to mass markets. Gain insights into the interconnected world of brands, consumers, and retailers as they navigate the challenges and opportunities of today's marketplace.2024-10-1441 minMagnetic with Saagar MehtaAshwinn Krishnaswamy: From Heritage to Innovation - The Future of Brand StorytellingJoin this captivating discussion as two seasoned professionals reflect on their decade-long journey from entrepreneurship to crafting compelling brand stories. The conversation navigates through the intricacies of launching a consumer app, honing design and marketing skills, and establishing a UI/UX agency. Key themes include building authentic brand narratives, timeless design, and the Lindy effect's implications for brand longevity. The speakers emphasize the balance between innovation and education, the value of experimenting with low risk, and the human side of marketing. They also examine modern consumer trends influenced by social media, the allure of quick fame among influencers, and...2024-10-071h 35Magnetic with Saagar MehtaSaagar Mehta: My Backstory; The Lessons and Moments that Help Define my DesignIn this episode, I take you on a personal journey through my life, sharing the key experiences that have shaped who I am today. As a first-generation American with Indian roots, I've navigated the pressures of success and conservatism, and found my passion at the intersection of professional growth and personal joy. From DJing to working at BlackRock and taking the leap to a startup, I've learned the importance of energy, connection, and intuition. Today, as the Chief Growth Officer of PLTFRM, I continue to be driven by care, joy, and adding value to others. Join me as I...2024-09-3041 minMagnetic with Saagar MehtaNicole Behnam: The Art of Giving First and Building Authentic RelationshipsIn this engaging conversation, we dive into the art of discernment and how Nicole's journalistic background has shaped her ability to connect with diverse individuals. From her experience in Hollywood reporting to creating 'Beyond the Interview,' Nicole shares her journey of interviewing influential personalities and the evolution of her interviewing style. The discussion explores the importance of curiosity, self-correction, and authentic community-building. Nicole offers insights on making learning 'sexy,' the impact of emotional intelligence on business, and the nuances of teaching resilience to the next generation. Tune in for valuable lessons on fostering genuine connections and leading...2024-09-2355 minMagnetic with Saagar MehtaOli Walsh: Exploring the Intersection of Culture, Creativity, and CommerceMastering Authentic Branding, Parenting, and Human Connection in a Digital Age
Join us in an insightful conversation uncovering the essence of authentic branding, creativity, and entrepreneurship while navigating the complexities of modern parenting in a tech-driven world. We discuss how passion-driven ventures spur organic growth and differentiate branding from marketing. Learn about raising children amid technology, addressing challenges like screen addiction and self-esteem issues, and setting crucial boundaries. Discover actionable solutions for tech overexposure, the transformative power of real-world experiences, and the importance of human connection. This dialogue offers a fresh perspective on consumerism, resourcefulness, and the magnetic qualities...2024-09-161h 35Magnetic with Saagar MehtaJT Barnett: Striking the Balance - Hustle and Happiness in Content CreationJoin us in this compelling podcast episode as we chat with a former professional hockey player who has transitioned into a successful social media content creator and consultant. We dive into the transformative journey from the sports arena to the digital landscape, underscoring the significance of authenticity and personal validation in the age of social media.
The discussion also covers insightful strategies for brands and creators to maintain their genuine essence while exploring innovative ideas to stay relevant. Furthermore, the conversation highlights the balance between personal well-being and business growth, advocating for mindfulness and self-reflection. Gain valuable...2024-09-091h 15Magnetic with Saagar MehtaMagnetic TrailerWelcome to Magnetic.2024-09-0701 min
Pepper12. ‘Bereik meer met IT door samenwerking!’ (Sander Ellerman, PLTFRM)Kun je een verlengstuk gebruiken om optimaal resultaat te bereiken voor jouw organisatie? ROM Utrecht Region heeft geïnvesteerd in het Utrechtse IT-bedrijf PLTFRM, een startup die een platform heeft ontwikkeld om bedrijven en organisaties eenvoudig en transparant IT Managed Services te laten afnemen van gespecialiseerde partners. Een mond vol: hoe werkt dat precies?Jelle Drijver en Jos Hummelen spreken op het 'Heart of Health-startupplein' tijdens de Dutch Health Week Sander Ellerman, founder van PLTFRM.Wil je pitchen in Pepper? Stuur een mail naar info@startuputrechtregion.nl2023-10-1230 min
PLTFRM Podcast by Sander EllermanAlexander Zwiep vertelt wat je kunt doen om cyber weerbaar te zijn!SecureMe2 timmert al jarenlang aan de weg als 100% Nederlands security bedrijf. Dagelijks zorgen zij ervoor dat organisaties van alle formaten veilig gebruik kunnen maken van online oplossingen. PLTFRM en Secureme2 werken nauw samen bij het cyberweerbaar maken van diverse organisaties in oa zorg, publieke sector en maakindustrie. Het is dan ook een logische stap om met Alexander Zwiep, Founder en CCO, dieper in te gaan op de uitdagingen die organisaties hebben op het gebied van cyberweerbaarheid.
Alexander vertelt over wat je kunt doen om cyber weerkbaar te zijn en hoe Secureme2 organisaties helpt om b...2023-06-3037 min
PLTFRM Podcast by Sander EllermanAnnemarie vertelt over de bijzondere en moderne bedrijfscultuur bij Nekst ITSinds de start van PLTFRM hebben we een samenwerking met Nekst IT. Zij vullen een unieke plek in binnen ons netwerk, community en dienstverleningsportfolio. Buiten dat ze een “Testing Excellence” partij zijn die zich onderscheid ten opzichte van hun concurrenten hebben ze een bijzondere en moderne bedrijfscultuur opgebouwd. Één van de oprichters en directeur Annemarie Pieterse schuift aan bij Sander achter de microfoon om te vertellen over de reis die zij met Nekst IT hebben doorgemaakt, het culturele fundament dat staat als een huis en de groei richting Managed Services vanuit een detacheringsorganisatie. Een inspirerend gesprek aan de keukentafel dat ve...2023-05-2636 min
PLTFRM Podcast by Sander EllermanBreek los van traditionele klant-leveranciers relaties en leer hoe te starten met werken in ecosystemenBart van der Linden, oprichter van het DEI (Digital Ecosystem Institute, verbonden aan Nyenrode Business University) was ook één van de sprekers bij het PLTFRM Ecosystem Summit 2023. Aangezien ecosystemen het fundament zijn van PLTFRM is het logisch om Bart van der Linden, oprichter van het DEI (o.a.), uit te nodigen om een half uur te praten over alles wat digitale ecosystemen te maken heeft. Bart vertelt wat de definitie is van het systemisch werken, hoe je daar als organisatie mee kunt beginnen en welke voordelen het direct oplevert. Ben je op zoek naar verandering? Loop je vast in tr...2023-04-0535 min
PLTFRM Podcast by Sander EllermanBeter, sneller en slimmer multi-tenant management voor Microsoft omgevingen met YdenticOp 25 januari 2023 was Ydentic een van de partners en sprekers bij het PLTFRM Ecosystem Summit 2023. Reden voor Sander om Jorn Wittendorp en Micha Bos gezamenlijk uit te nodigen achter microfoon om dieper in te gaan op de ontwikkelingen die zich bij Ydentic razendsnel opvolgen. Ze vertellen over de ontwikkelingen van het afgelopen jaar, de vernieuwing van het product en de groei die de organisatie heeft doorgemaakt. Vanuit hun nieuwe kantoor in de IJsseltoren in Zwolle is het een boeiende aflevering geworden waarin je nieuwe inzichten krijgt over hoe je efficiënter kan werken met Microsoft-omgevingen.2023-03-1333 min
PLTFRM Podcast by Sander EllermanRichard Budding vertelt hoe kan je innovatie versnellen: breek los van de sh*t van gisterOp 25 januari 2023 as is Levarne een van de partners en sprekers bij het PLTFRM Ecosystem Summit 2023. Reden voor Sander om Richard Budding, CEO en founder van Levarne opnieuw uit te nodigen achter microfoon. Precies een jaar geleden spraken ze elkaar ook in de tweede aflevering en ging het vooral over het opbouwen van een onderneming, het (op)bouwen van startende software producten en persoonlijke drive. Nu kijken ze terug naar dat moment, alle ontwikkelingen van het afgelopen jaar en zoomen ze in op de unieke propositie van Levarne. Laat je verrassen met nieuwe inzichten voor het versnellen van innovatie...2023-01-2337 min
PLTFRM Podcast by Sander EllermanRob Stevens van Interconnect vertelt over 25 jaar private cloudOp 25 januari 2023 is Interconnect een van de organisaties die, samen met Suse, een break-out sessie voor haar rekening neemt bij het PLTFRM Ecosystem Summit 2023. Rede voor Sander om Rob Stevens, eigenaar en oprichter van Interconnect uit te nodigen aan de microfoon en hem uitgebreid te bevragen. Interconnect vierde vorig jaar haar 25-jarige bestaan. In de podcast kijken Sander en Rob terug op de afgelopen 25 jaar, nemen ze de huidige situatie onder de loep en wordt er vooruitgekeken naar de trends en ontwikkelingen voor de komende jaren. Leuk en interessant om op deze manier Rob als persoon en zijn bedrijf...2022-12-1334 min
PLTFRM Podcast by Sander EllermanBleijsfilm legt uit hoe unieke visuals verrassende impact makenDietert & Ernst werken al lang samen om met een eigen handtekening visuals te maken voor beeld, streaming, web en reclames. In een wereld van strek geautomatiseerde marketing die met groot bereik een klein percentage conversie realiseert, is een goed en fris virtueel beeld buiten de norm. Ze maken ProPersonals, voor persoonlijke branding, interactieve visualisaties en commercials. Juist nu steeds meer mensen van de nieuwe generatie moeten worden bereikt die weinig hebben met traditionele media is een artistieke aanpak onmisbaar. Dietert en Ernst zijn een beetje tegendraads wat een interessante podcast maakt. Leuk ook dat deze podcast een persoonlijk tintje...2022-07-2736 min
PLTFRM Podcast by Sander EllermanHoe Jan Martijn van Guardian360 strijdt tegen onrecht door digitale criminaliteitJan Martijn is de oprichter van Guardian360, met zijn organisatie werkt hij elke dag aan cybersecurity voor het MKB. Juist daar, binnen het MKB is kennis beperkt en de business case voor security lastig rond te maken. Hij verteld hoe hij dat heeft aangepakt, waar zijn rebellie vandaan komt en waarom hij altijd met partners samen werkt om het MKB te bedienen. Interessante inzichten over een onderwerp wat snel gemeengoed én onmisbaar is geworden.2022-02-2532 min
PLTFRM Podcast by Sander EllermanJoop vertelt hoe hij sportend en met het jonge management team bij True voorop blijft lopenDe tiende podcast met Joop den Hollander te gast, head of business development bij True. True kenmerkt zich door het implementeren van de nieuwste oplossingen op het gebied van hosting in samenwerking met klanten. Om dat succesvol te kunnen doen wordt bij True de focus al langere tijd net zo veel gelegd op medewerkers als op klanten. Steeds meer organisaties delen dit gedachtengoed inmiddels. True loopt hierin al een poos voorop, dat uit zich in een van de jongste management teams van Nederland. C-level management van 30 en 40 jarigen zorgt voor een andere aanpak met focus op het samen groeien...2022-01-1031 min
PLTFRM Podcast by Sander EllermanAnnelies George vertelt over de financiële uitdagingen bij Managed ServicesAnnelies George is Funding, Alliance & Soluition Director bij Econcom en levert financiële oplossingen in de B2B IT dienstverlening. Een vakgebied waar maar weinig van ons regelmatig mee te maken. Daarom een enorm interessante podcast voor iedereen die werkzaam is in IT. Annelies deelt daarnaast openhartig over haar ervaringen als vrouw in IT en vertelt over het boek dat ze aan het schrijven is.2021-10-1133 minPLTFRM Podcast by Sander EllermanRonald van Heek van BPSOLUTIONS vertelt over de transformatie naar een moderne IT dienstverlenerRonald van Heek is CCO bij BPSOLUTIONS, sinds een aantal jaar zijn ze de transformatie gestart van een transactionele organisatie naar een customer first dienstverlener. Dat houdt in dat de switch is gemaakt naar managed services, ook voor missie kritische IT. Met deze switch werd de waarde die de organisatie levert veel belangrijker en dat wordt ondersteunt met data gedreven oplossingen binnen elke dienst die BPSOLUTIONS levert. Dat heeft haar vruchten afgeworpen met onder andere de verkiezing tot nummer 1 in de Giarte IT Xperience monitor en een spraakmakende gunning voor SAP HANA infrastructuur bij de Belastingdienst. Een leerzame podcast...2021-09-0832 min
PLTFRM Podcast by Sander EllermanEd Alting Siberg, de Si van SiSo vertelt over zijn verwonderingen na 30 jaar circulaire IT dienstverleningSiSo bestaat in 2021 30 jaar, al die tijd levert Ed Alting Siberg circulaire IT dienstverlening. Samen met zijn compagnons is het uitgegroeid tot een multinational die dagelijks grote hoeveelheden datacenter en werkplek hardware verwerkt. Hij vertelt over het grote tekort aan 2e hands laptops wat ervoor zorgt dat niet iedereen ken deelnemen aan de digitale samenleving. Hij geeft ook een sneakpeak op nieuwe projecten waar hij bij betrokken is om het circulaire aanbod te vergroten. Ben je geïnteresseerd in dit onderwerp, lees dan ook de blog van Rolf op PLTFRM.nl. 2021-07-1231 min
PLTFRM Podcast by Sander EllermanMicha Bos vertelt waarom self service management de toekomst van device management isMicha Bos is business development manager bij Ydentic, het platform voor het managen van zakelijke Microsoft werk omgevingen. Microsoft 365 is de standaard voor kantoor automatisering, echter bevat de cloud versie minder tools dan de lokale versies. Juist nu er zoveel uitdagingen zijn met de security van de lokale versie van de producten is de overgang naar de cloud een no-brainer. Met dit Nederlandse platform wordt het managen van dit soort omgeving veel eenvoudiger. De visie van Ydentic is dat dit eigenlijk "self service" zou moeten kunnen. Micha vertelt waarom dat zo is en hoe Ydentic dit realiseert, een informatieve...2021-06-2332 min
PLTFRM Podcast by Sander EllermanMarcel Aldewereld vertelt over data en gedrevenheidMarcel Aldewereld, Managing Partner bij KBenP, vertelt over de steeds grotere vraag naar specialistische kennis binnen IT dienstverlening. Ook de inzet van data wordt steeds breder en steeds meer organisaties herkennen de waarde van de eigen data. Marcel deelt een aantal interessante voorbeelden en inspireert met zijn kijk op het actief managen van je energie. Hij heeft naast zijn rol bij KBenP meerdere andere tijdsbestedingen en vertelt hoe hem dat helpt om gelukkig en energiek te zijn in alles wat hij doet.2021-05-2731 min
PLTFRM Podcast by Sander EllermanHarold Koenders voorspelt de revival van tape en deelt het belang van dankbaarheidHarold Koenders, Business Development Manager bij OverlandTandberg, vertelt over de rol van tape bij moderne data gedreven platformen en cloud infrastructuren. OverlandTandberg levert veel van zijn diensten in het buitenland en voorspelt dezelfde trends die hij daar ziet in Nederland. Luister deze podcast en leer waarom de tape als datadrager weer helemaal terug is van weggeweest. Daarnaast vertelt hij hoe hij op 60-jarige leeftijd nog elke dag met passie, positiviteit en energie werkt.2021-04-3033 min
PLTFRM Podcast by Sander EllermanEric Kessels, CTO bij Fairbanks vertelt over open source, Kubernetes en klanttevredenheidIn de derde aflevering van de PLTFRM podcast praat Sander Ellerman met Eric Kessels. Hij is CTO bij Fairbanks, hij innoveert graag en behoudt de touch met de operatie door nog steeds on-call diensten te draaien. Fairbanks is een rasechte specialist die zich focust op open source infrastructuur technologie. Ze hebben een volwassen managed service voor Open Stack, container technologieën als Kubernetes en staan wereldwijd bekend als de expert op het gebied van Ceph storage. Veel van de technologische keuzes van deze organisatie komen uit de koker van Eric. In deze podcast verteld hij over de impact van f...2021-03-1633 min
PLTFRM Podcast by Sander EllermanRichard Budding vertelt over Levarne en pragmatiek in software ontwikkelingDit is de tweede aflevering van de PLTFRM podcast met als gast Richard Budding, oprichter en CEO van Levarne. Levarne is een jong en snel groeiend bedrijf, gespecialiseerd in het ontwikkelen van cloud native, serverless applicaties. Naast partner die zijn diensten via PLTFRM aanbiedt , is Levarne ook de partij die de bouw van PLTFRM.nl en regie portaal MyPLTFRM gerealiseerd heeft. Richard gelooft sterk in het inzetten van pragmatiek in software ontwikkeling. Met pragmatiek als startpunt bouwt Levarne voor klanten een eerste versie van een applicatie in 7 weken, om vervolgens feedback en value driven door te ontwikkelen. Deze werkwijze...2021-02-2229 min
PLTFRM Podcast by Sander EllermanRolf van Anholt vertelt over PLTFRM en IT regieIn deze eerste aflevering interviewt jullie host Sander Ellerman medeoprichter Rolf van Anholt. Rolf vertelt over PLTFRM, waarom onafhankelijke IT regie tegenwoordig onmisbaar is en hoe COVID-19 de vraag naar ecosystemen heeft versneld.2021-01-1829 min