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The PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryInside the Most Unusual Amazon Seller Call: Can PPC Software Scale Luxury Tiny Homes?Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home...
2025-12-0514 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryClimbing the Amazon PPC LadderIn this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smar...
2025-11-2811 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryPPC Detectives: Solving Amazon’s Most Mysterious Performance CrimesIn this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.Together with Steve, we crack open five real PPC cases from the Miami field files:a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.Each case r...
2025-11-2140 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to Audit Amazon PPC Campaigns Using Bulk Files and Pivot TablesHey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using sprea...
2025-10-1727 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAmazon PPC Secrets No One Tells You—Explode Your Brand GrowthIn this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!We’ll see you...
2025-10-0343 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryB2B Placements in Amazon PPCIn this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units...
2025-09-0516 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryThe Amazon PPC Campaign Structure ChecklistWelcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide. We’ll see you in...
2025-08-0114 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery4 Techniques Working for Amazon PPC in 2025Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe. But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.Sean Stone joins us in this episode...
2025-07-2539 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery6 Principles to Follow For Amazon PPC Campaign StructureWhat’s going on, Badger Nation? This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure.  Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need.Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we’re not going tactical yet — we’re laying the foundation with six timeless principles that can guide your campaign structure...
2025-07-1814 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery3 Optimizations I LOVE inside Amazon PPCHappy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist st...
2025-02-0711 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhy Aren’t You Testing Placement Adjustments in Amazon PPC?In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revoluti...
2025-01-2332 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryShould Amazon PPC Sellers Try a TikTok Shop?In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.  SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intr...
2025-01-1644 minAll Things PPC by PPC Geeks
All Things PPC by PPC GeeksEpisode 9: Introducing The A to Z of PPCWelcome to Episode 9 of All Things PPC, the PPC Geeks podcast, where we’re thrilled to introduce our brand-new series: The A to Z of PPC! This series is designed to guide you through the essential concepts of PPC, from A to Z, providing valuable insights and tips to enhance your campaigns.In this kickoff episode, Chris, the co-founder of PPC Geeks, is flying solo to explore the letter “A.” Just like on Sesame Street, we’re starting at the beginning, and two of today’s focus are on critical PPC concepts: Analytics and Attribution.What Y...
2024-11-1930 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhy the 'Perfect' Amazon PPC Account Is a Myth?Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving. Joining us is Noemi Bolojan  from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growt...
2024-11-0129 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasterySpecial Edition: Celebrating the Milestone 300th Episode with the Amazon PPC DenIn This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the ki...
2024-10-1803 minPPC CAST
PPC CAST209. El amor entre el SEO y el PPC con Lola López¿Entre el SEO y el PPC puede haber amor? Hoy venimos a investigarlo junto a Lola López, la Paid Media Manager de una de las agencias más conocidas por el SEO en España y donde nos explicara cómo es la relación con ese departamento y todo lo que se puede exprimir de una colaboración entre ambos departamentos. 00:00 Introducción al PPC y SEO03:10 Relación entre SEO y PPC en WebPositer06:03 Ventajas de la Sinergia entre SEO y PPC08:57 Importancia del Remarketing12:12 Uso de Search Console y su Impacto
2024-09-201h 03The PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryNon-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC CampaignsIn this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights. We’ll see you in The PPC Den! 🦡 H...
2024-09-1316 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAmazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly SheetYou’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break...  In this episode, Michael and Brent Zahradnik  from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy. We’ll see...
2024-08-3046 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryClement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad BadgerIn this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield.  Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Introduction 02:31 - A motivati...
2024-08-2340 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Search Term Algorithms Boost Amazon PPC?In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:30 - Survival in the Amazon Business 03:50 - Kickstarter Experience as a Brand Building Bootcamp 06:00 - Combining Creative Branding with Technical Marketi...
2024-08-1651 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat strategies can help minimize wasted spend in Amazon PPC?In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Introduction   00:10 - Series Kickoff: Amazon PPC Wasted Spend  ...
2024-08-0211 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to align team goals using Amazon PPC data tools?In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 1:00 - Small talk: gifts in Japan a...
2024-07-1953 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do Technical and Creative Strategies Work Together in Amazon PPC?In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 -  Meet our guest: Laura Meyer from Envision Horizons 0:50 - How to balance technical and cr...
2024-06-2835 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat Makes an Amazon PPC Manager Successful?In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights ​​ 1:05 Introduction 3:07 Role of curiosity and learning in...
2024-06-1443 minAll Things PPC by PPC Geeks
All Things PPC by PPC GeeksEpisode 7: The Role of a PPC Client ManagerA Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns to meet these objectives, and ensuring seamless communication throughout the process. This role involves not only managing client expectations and delivering regular performance reports but also providing insightful recommendations to optimize ad spend and maximize ROI. The Client Manager must stay current with industry trends, platform updates, and competitor activities to offer proactive solutions and maintain a competitive edge. Their success lies...
2024-06-1135 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow To Forecast Your Amazon PPC Approach (Classic)In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. ...
2024-06-0733 minAll Things PPC by PPC Geeks
All Things PPC by PPC GeeksEpisode 6: How to Optimize Your PPC Strategy with the 5 Ws of MarketingThe 5 Ws of marketing for PPC campaigns are crucial for structuring and optimizing your efforts effectively. These Ws—Why, Who, What, Where, and When—serve as a comprehensive framework. "Why" focuses on the campaign's objectives and the reasons behind it, ensuring a clear purpose. "Who" identifies the target audience, helping tailor the campaign to the right market. "What" pertains to the messaging and offers, ensuring they resonate with the audience's needs and interests. "Where" determines the channels and platforms where the ads will be displayed, maximizing reach and engagement. Finally, "When" considers the timing and sche...
2024-05-2735 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhy Should You Rethink Your Approach to PPC on Amazon?In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:0...
2024-05-1729 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryCan Amazon PPC Success Be Predicted?Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Who is Mansoor Norouzi?
2024-05-1030 minAll Things PPC by PPC Geeks
All Things PPC by PPC GeeksEpisode 4: Navigating PPC Waters: Effective Strategy and PlanningEffective PPC strategy and planning form the bedrock of successful digital advertising campaigns. It involves a comprehensive approach with clear objectives and a deep understanding of the target audience. It is through strategic PPC campaigns, accurate conversion tracking, and data analysis, that businesses can lay a solid foundation for growth, maximize ROI, and drive success. Effective PPC strategy and planning are not static but dynamic processes requiring agility and adaptation to evolving market trends and consumer behaviors. By prioritizing strategy, planning, and data-driven decision-making, you can achieve your marketing goals and outperform competitors in the ever-changing digital landscape.
2024-05-0629 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Does Tracking Keywords Help PPC?In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon...
2024-05-0336 minAll Things PPC by PPC Geeks
All Things PPC by PPC GeeksEpisode 2: The Timeless Core Pillars of Effective PPC CampaignsTimeless core pillars of effective PPC campaigns transcend flashy tactics, focusing instead on strategic foundations that meet your consumer needs, value proposition, and brand positioning and drive results. At their essence, these pillars are about aligning your efforts with your marketing objectives. Harnessing the power of PPC campaigns is becoming a fundamental strategy for success in the digital landscape, offering unparalleled reach and targeting precision. By mastering the art of search advertising, businesses can navigate digital marketing with confidence, ensuring their messages resonate with their target audience at the right time, ultimately propelling them toward success in the...
2024-04-2236 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat Amazon PPC Updates Do You Need for 2024?Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 1:47 - Smal...
2024-03-1528 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Build Tasks To Help My Amazon PPC Campaign?Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00  Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 S...
2024-02-1624 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Elevate My Copywriting In My Amazon PPC Campaign?Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Cha...
2024-01-2948 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAre We Still In The Golden Age of Amazon PPC?Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes  8:45 Current Amazon Stats 21:02 New Shopping Experi...
2024-01-2641 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Reach My Full Potential In The Amazon PPC Space?In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s J...
2023-12-0836 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAnalyzing 2 Amazon Advertising PPC Accounts With Low ACOSIn this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Drawing Conclusions F...
2023-12-0115 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 0:17 Bidding 3:18 Newly Available Data 5:14 Product Grouping 8:02 Day of the Week Data
2023-11-2412 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ersDeals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approache...
2023-11-1750 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow To Use Psychology To Master Amazon PPCAre you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 00:27 The Psychology of Money 1:00 The Importanc...
2023-10-1308 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campaign 23:00 Moving Into Launch Pha...
2023-10-0640 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to do Keyword Research for Amazon PPC: Back to Basics (Classic)Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We’ll see you in The...
2023-09-2949 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryThe Secret To Improving Your ACOS and Revenue for your Amazon PPC CampaignMichael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 1:12 What Are Negative Keywords?  1:37 3 Kinds of Search Terms to Negate
2023-09-2219 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Should I Analyze My Data for my Amazon PPC Campaign?Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematic...
2023-09-0841 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them,  step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Balance as an Entreprene...
2023-09-0138 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Beat A Summer Amazon PPC Slump?Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump
2023-08-2536 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywriting Anything
2023-08-1831 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAnalyzing Amazon PPC Advertising Stats: What You Need To KnowSpreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller?  10:57 Examining Trends  16:30 Will These Trends Continue?   19:00 ACOS Difference vs. Average 22:22 How Much Should I Be Spending on S...
2023-08-0433 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow To Become An Advanced Advertiser for Amazon PPC CampaignsWhat Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!    We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Structure 13:40 Implementi...
2023-07-2838 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Should I Set My Starting Bid For An Amazon PPC Campaign? Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 5:49 Where Do You Get Your Starting Bids From? 9:10 Should You Use Suggested Bids? 9:30 Brand New Keywords & Themes 10...
2023-07-2127 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:08 Small talk: Welcome to the jungle 3:54 Jake’s Amazon background  5:51 How to ma...
2023-07-0832 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:37 Organic Sales Strategy: 2017 vs. Today 7:15 Defining Organic Sales 11:05 Non PPC Sales Percentages 21:27 Increasing Total Organic Sales 26:00 7 Things To Grow Organic Ranking 26:55 Ligh...
2023-07-0753 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Evolve As An Amazon PPC Marketer?Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:42 What is a Profit and Loss Dashboard? 4:38 Fixed vs. Marginal Costs ...
2023-06-0230 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryThe PPC-ers Guide to Getting Started with SEO on AmazonFellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.  We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 How we PPC-ers learned Amazon SEO ...
2023-05-1256 minuLab - PPC Brainfood
uLab - PPC BrainfoodPPC Brainfood: Jaké zdroje PPC novinek sleduji, abych byla v obraze | uLab podcastTento díl našeho PPC Brainfood podcastu se věnuje tématu sledování novinek v PPC oboru. Markéta Kabátová prozradí, jaké zdroje PPC novinek pravidelně sleduje, aby jí neuniklo nic důležitého a které třeba využívá pro tvorbu našeho pravidelného uLab newsletteru ✏️ Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Koukněte také na náš článek na blogu, kde jsme přehledně sepsali všechny zdroje novinek a užitečné odkazy 📝 https://www.ulab.rocks/blog/cz/jake-zdroje-ppc-novinek-sleduji-abych-byla-v-obraze/
2023-05-0310 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Build a Productive Partnership With My Amazon PPC Agency?One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 5:49 Why we think this episode is important 9:23 Why open communication on data is a...
2023-04-2148 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Can I Use Amazon Advertising Stats to Manage My PPC?Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Small talk: Mike is a new dad...
2023-04-0746 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Stay Ahead Of The Curve And Become A Better Amazon PPC-er?In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to become successful in Amazon advertising. We’ll see you in The PPC Den! ...
2023-02-1039 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]Today’s episode is part two of our experiment on a client’s low BSR.  Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them in the future.  We’ll see you in The P...
2023-02-0321 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Transform My Amazon PPC Campaigns With A Strategic RestructureAs an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.  The result is in! Today’s episode is part two of our case study on a bad campaign structure.  Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.  We’ll see you in The PPC Den...
2023-01-2026 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryShould I Compare My Amazon PPC Performance Month After Month?Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals? These are just a few questions Michael will help us get answers to… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 00:45 What causes this change? 02:14 What role does Market Share play? 04:30 What is your level of PPC performance? 05:25 What is your absolute value of performance? (Sales, ACOS, a...
2022-12-1608 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Manage Amazon PPC to Make Quarter 4 Way Easier?In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:33 Intro of Alfredo Roselli 02:37 What to do after Black Friday, Cyber Monday 03:39 Tip #1: Be sure you have your targeting ads on 04:51 Tip #2: Have “gifting” keyw...
2022-12-0232 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery200 Episodes of Amazon PPC GrowthWelcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like. Stay tuned until the end to hear our most epic intro of all time. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Meet our podcast editor, Pedro Moreno 1:50 Back to the beginning (October 2018) 2:23 Podcast intro evolution 5:50 The PPC Den Testimonials 8:16 Does our podcast create Amazon PPC experts? 11:16 What’s coming next...
2022-11-1814 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Make vocal requests to your Amazon rep 4:36 Most common ways of reducing Amazon PPC budget 8:14 Can I reduc...
2022-11-1130 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery5 Common Amazon PPC Mistakes & How to Prevent ThemEverybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 About Turnkey Product Management 4:12 Rapid fire Amazon PPC solutions 5:37 What is a common pr...
2022-11-0432 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow Do I Implement N-Gram Analysis on Amazon PPC?Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts.  Prevent wasting spend on non-converting search terms with our N-Gram Analysis Tool now, available here. Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 New office hype 1:54 Death by a thousand cuts 9:16 N-Gram Analysis Spreadsheet 11:19 How to use this spreadsheet 25:25 How often to do this activity 27:40 A pirate farewell ...
2022-08-2630 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat We Wish You Knew About Amazon PPC in 2022If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Gerald the fiddle leaf fig 2:05 What’s most exciting about Amazon PPC right now? 7:02 What’s an important task you routinely implement? 11:03 Hypothetical phenomenal account strategy 13:58 Mike’s most exci...
2022-07-2944 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow You Answer This Question Determines Your Amazon PPC SkillIn this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself. We’ll see you in The PPC Den! Highlights 0:00 Ad Badger Now Hiring PPC Campaign Managers 1:07 The question to help optimize campaigns 1:48 The correct answer 3:09 How the answer helps your account 9:01 Aperol spritz ti...
2022-06-1709 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhich Non-PPC Skills Make You Better at PPC?Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis. We’ll see you in The PPC Den! High...
2022-04-0839 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryNew Keyword Research Approach: Gain New Clients for Amazon PPCThere’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We’ll see you in The PPC Den! Highlights 0:00 Intro– Fresh requests 1:30 David’s Amazon Advertising background 4:21 Use phrase match as a research tool 9:39 Keyword density tool 13:29 How to verify...
2022-04-0138 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to Forecast Your Amazon PPC ApproachKnowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We’ll see you in The PPC...
2022-02-0433 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to do Keyword Research for Amazon PPC: Back to BasicsEveryone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52  Back to basics on Keyword Research 05:50 What is a keyword? 08:59 What is a target? 10:00 What is a search term? 12:15 Keywo...
2022-01-2148 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to Be Good at PPC: 3 QuestionsTo get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and best p...
2022-01-1411 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryOur 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon. Happy New Year, and we’ll see you in The PPC Den! Highlights 0:00 Intro– 2022 Amazon PPC Wishlist 2:34 Optimi...
2021-12-3045 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 than years prior 5:10 What’s up with CPC Management in Q4? 11:04 A poor tactic for bid...
2021-12-1030 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryQ4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? 9:25 Budgets and Bids 16:20 Remarketing 23:00 What to consider for your unique strategy/ approach 24:44 Outro...
2021-11-1227 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How to fix rising CPC and lower...
2021-10-2916 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryFind Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Re-releasing a PPC Den favorite! 3:02 The 7 Personalities of B...
2021-10-2231 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction. We’ll see you in The Badger Den! Highlights 0:00 Intro-- plant daddy 2:3...
2021-10-0847 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryHow to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Prosper 2:10 Tacos giveaway (no, really) 4:47 Optimizing for To...
2021-09-0339 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryA Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den. Stay badgery! Hi...
2021-08-2741 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAsk Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting well but it’s the main product descriptor 6:50 Product targeting camp...
2021-08-2058 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Run...
2021-08-1328 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryNow Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights: 0:00 Intro - We’re Hiring 0:45 Manage a small roster of clients 2:20 Grow the Ad Badger software 3:06 Provide community support 4:00 Why working at Ad Badger is different 5:10 Qualities in ideal Amazon PPC manager If y...
2021-08-1106 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryWhat To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we  accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether  we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! Friendly disclaimer: We experienced technical difficulties...
2021-07-2347 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZ PPC #134: How to Use Amazon’s New Budget Tab and ReportAmazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’v...
2021-07-1636 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS. We’ll see you in The Badger Den! Highlights: 0:00 Intro 2:25 ACOS is PPC and CVR. 5:10 New Series Alert-- PPC Boosters Series 6:20 Importance of a plan and strategy 9:45 Prime Day...
2021-07-0932 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC #123: 10 Tips to Become a Great Amazon PPC ManagerWant to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager. We'll see you in The Badger Den! Links & Resources Companion blog: http://bit.ly/amzppc10tips All our episodes and show notes are available at https://www.adbadger.com...
2021-04-1424 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC #122: Getting the Most out of Amazon PPC ManagementAmazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client.   If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can trust, and having conf...
2021-04-0741 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC #120: Balancing Amazon PPC Optimization and ExpansionThe process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  We’ll see you in The Badger Den! Highlights:   1:05 Intro  3:18 The Ebb and Flow of Amazon PPC  6:51 Amazon PPC Expansion vs. Optimization  9:15 Expansion Activities ...
2021-03-2438 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEOWe’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series. We’ll see you in The Badger Den! Highlights: 1:05 Intro 8:09 The PPC-SEO Keyword Ratio 13:59 The SEO Budget Ratio ...
2021-02-1036 minPPC CAST
PPC CAST31. 2021 en PPC Cast y en el PPCDespués de este parón de Navidades, volvemos a la carga. Hoy os hablamos de que vamos a cambiar en PPCCast. También sacaremos la bola de cristal para ver que nos depara el 2021 en el PPC.Link del episodio: https://ppccast.com/31-2021-en-ppc-cast-y-en-el-ppcÚnete a nuestro Telegram: https://t.me/joinchat/AqQnCBJgzLXsVxmvwqlA5Q Propón tu idea para nuevos episodios: https://ppccast.com/proponer-idea/ Envíanos tus preguntas a: https://ppccast.com/preguntas/ Web: ppccast.com
2021-01-1558 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising Mastery[Badger Bite #13] Common Questions about Amazon PPC SoftwareAre you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/
2020-09-0414 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 StrategyHow would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click 11:15 Why are sellers pausing campaigns? 15:40 ACOS an...
2020-07-1529 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC silent killer, then you b...
2020-02-1224 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC 56: The PPC Tasks We Put on Our Project Management ToolsToday we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why you should start using a project...
2019-12-1844 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC 46: Amazon SEO — Bridging the Gap with PPCOn today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den! Episode Highlights: 4:00 We're hiring at the Badger Den! 6:04 You need paid and organic to thrive 7:17 Beware the keyword dump (and learn more about it on Episode 10) 9:26 'Kitchen' is not a good keyword for 'kitchen towels' 12:03 Google's SEO ranking factors ...
2019-10-0935 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC 33: The No-Hype, All Data Approach to Prime Day PPCOn today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid auto...
2019-07-1030 minThe PPC Den: Amazon PPC Advertising Mastery
The PPC Den: Amazon PPC Advertising MasteryAMZPPC 19: The Ultimate Amazon PPC RoadmapHey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to manage your campaigns as your business scales, and we even discuss the pros & cons of outsourcing to managed services or automated tools. If you're essentially looking for a comprehensive timeline of when you should take action with regards to PPC, this episode should be a great resource! Listen along as we lay out the ultimate Amazon...
2019-04-0335 min