PPC Pitbulls - Podcast Details

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Millionaire UniversityMaximizing Business Growth With Paid Ads Feat. Andy Janaitis (MU Classic)#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth.(Original Air Date - 3/25/24)What we discuss with Andy:+ The Journey of PPC Pitbulls: From Start-Up to Niche Mastery+ Unlocking the Secrets to Profitable Paid Ads+ Laying the Foundation: Steps to Start with Paid Ads+ Common Pitfalls in Paid Advertising and...2025-04-2650 min

The Better Than Rich ShowWhere to Bet Your Digital Marketing Dollars with Andy Janaitis | The Better Than Rich Show Ep. 164Digital marketing guru Andy Janaitis, founder of PPC Pit Bulls, is here to break down the complexities of Google and Meta ads. Andy discusses effective advertising strategies, the importance of conversion tracking, and tailors his advice for small to medium-sized businesses looking to amplify their online presence. From choosing the right platform to optimizing email marketing campaigns, Andy shares insights that you can put into action now that can transform your digital marketing efforts. Tune in for a masterclass in leveraging digital tools to boost your business's online impact! Chapters: 00:00:00 - Meet Andy Janaitis: Master of...2024-05-1339 min

8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs285. Maximizing Business Growth with Paid Ads feat. Andy JanaitisMaximizing Business Growth with Paid Ads feat. Andy Janaitis Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. What We Discuss With Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfa...2024-04-0143 min

Millionaire University94. Maximizing Business Growth with Paid Ads feat. Andy JanaitisMaximizing Business Growth with Paid Ads feat. Andy JanaitisAndy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth.What We Discuss With Andy:+ The Journey of PPC Pitbulls: From Start-Up to Niche Mastery+ Unlocking the Secrets to Profitable Paid Ads+ Laying the Foundation: Steps to Start with Paid Ads+ Comm...2024-03-2545 min

The M Word - Marketing, Meaning + What MattersEpisode 42: The Super Bowl CommercialsSuper Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also for the iconic advertisements that capture our attention during breaks. It’s a time when brands pull out all the stops to showcase their creativity and captivate audiences across the nation. The M Word host, Jennifer Mulchandani, is joined by a panel of m...2024-03-1941 min

Ecomm Marketing with the PitbullsWin Customers Back With Handwritten Notes At ScaleDigital overload is all too common, Handwrytten is bringing back the personal touch in customer communication. Founded by serial entrepreneur David Wachs, Handwrytten leverages sophisticated robotics to craft personalized handwritten notes at scale, offering a unique way for businesses to connect with their customers. With a decade of innovation and as the leading provider of automated handwritten notes, Handwrytten is helping businesses communicate more authentically with their customers.What We Discussed:(03:01) The inception of Handwrytten and its unique value proposition in e-commerce.(05:32) The integration of Handwrytten...2024-02-0823 min

Ecomm Marketing with the PitbullsClicks & Mortar: Crafting Digital Shelf Space with Umai MarketingUmai Marketing is redefining the game in digital marketing for authentic Consumer Packaged Goods (CPG) brands. Founders Alison Smith and Karin Samelson share their journey and insights on how they help brands flourish online, from e-commerce to retail shelves."The biggest mistake we see brands make is underestimating the power of community and storytelling in their marketing efforts. It's not just about the product; it's about the connection you create with your audience.""We've seen incredible results from brands that are willing to get personal, share their stories, and genuinely engage with their communities. It's...2024-02-0237 min

Ecomm Marketing with the PitbullsDesigning Success: Tasha Romano's Blueprint for E-commerce BrandingLet's talk about the transformative power of branding in e-commerce with Tasha Romano from Form & Flow Studio. In this episode, we explore how branding goes far beyond traditional perceptions. A must-listen for those in the e-commerce industry looking to enhance their brand strategy.Note: This episode originally aired on YouTube on June 23, 2023.What we discussed:(00:51) Meet Tasha Romano and Form & Flow Studio(02:25) Debunking branding myths: It's more than just logos(04:29) The importance of strategic thinking in successful branding(08:20) Common missteps in e-commerce branding and how to avoid them(16:26) The relationship...2024-01-2539 min

Ecomm Marketing with the PitbullsMastering Collaboration, Ecomm Innovation, and Strategic Growth with Andy Segal from Honey Mama'sExplore the dynamic intersection of e-commerce, retail strategy, and collaborative innovation with Andy Segal, the senior sales manager at Honey Mama's. Honey Mama's delivers delicious refrigerated truffle bars via retailers and ecomm. Andy brings a wealth of experience in navigating the complex landscapes of the food industry, from boutique brands to national retail chains. In this episode, he talks Honey Mama's success, sharing invaluable insights on how smaller brands can effectively collaborate, leverage e-commerce for growth, and harness the power of strategic partnerships. Discover how Honey Mama's has transformed challenges into opportunities, setting new benchmarks in the retail and...2024-01-1832 min

Ecomm Marketing with the PitbullsRead Your E-Commerce Data Like An Expert with John Reinesch of Exponential GrowthBecome a fearless e-commerce data analyzer with John Reinesch, founder of Exponential Growth. In this episode, we peel back the layers of analytics, reporting, and tracking in e-commerce, discussing everything from the transition to GA4 to the intricacies of customer engagement metrics. If you want to sharpen your e-commerce strategies and understand the analytics that drive success, this episode is for you.Note: This episode originally aired on our YouTube channel on April 13, 2023.What we discussed:(00:39) Meet John Reinesch and Exponential Growth.(01:38) The shift from Universal Analytics to...2024-01-1127 min

Ecomm Marketing with the PitbullsMastering the Art of Content Marketing: Insider Tips with Hannah Mizelle of Agency 102Join us in chatting with Hannah Mizelle, a content marketing expert from Agency 102. Discover how they navigate the rapidly changing landscape of content creation and leverage both organic and paid strategies to maximize client success.Note: This episode originally aired on our YouTube channel on July 20, 2022.What we discussed(00:47) Meet Hannah and Agency 102(02:04) What's content marketing? How does it work?(13:15) Common mistakes in content marketing(16:29) Navigating trends and brand authenticity(18:07) Creating reusable and adaptable content(20:30) Balancing organic and paid...2024-01-0432 min

Ecomm Marketing with the PitbullsNavigating the Shift from Retail to Digital with Jimmy Semrick from Brella DropsMix a drink and step into the innovative world of e-commerce with Jimmy Semrick, co-founder of Brella, a pioneering brand in the cocktail concentrate industry. This episode highlights Brella's strategic shift from a retail-based approach to conquering the online market. Learn from Jimmy about the challenges and milestones in building a brand that captures the modern consumer's heart.What We Discussed(01:19) Introducing Brella and its groundbreaking product(02:10) The initial strategy: Opting for retail over direct-to-consumer sales(03:19) Gleaning valuable insights from retail customer interactions(07:11) The significance of a customer-focused brand philosophy 2023-12-2830 min

Ecomm Marketing with the PitbullsMust-Have KPIs for E-Comm Businesses: Insights from Sarah Delevan of the Good Food CFO PodcastSarah Delevan, host of the Good Food CFO Podcast, joins us to delve into the crucial role of financial sustainability in good food businesses. Drawing on her dual expertise as a specialty food buyer and a business owner, Sarah discusses the intersection of mission-driven food production and sound financial strategies. From managing margins to strategic promotions, this episode is a treasure trove of insights for any food or e-comm business looking to thrive.This episode originally aired on our YouTube channel on September 1, 2022.What we discussed:(01:00) The mission of...2023-12-2143 min

Ecomm Marketing with the PitbullsE-Commerce Accessibility: Boost Profits and Avoid Liability with Bet Hannon of AccessiCartIn this episode, we talk about the crucial yet often overlooked world of e-commerce accessibility. Join us as we chat with Bet Hannon, the CEO and founder of AccessiCart, to explore the intersection of digital marketing and accessibility for people with disabilities. Discover the legal, moral, and business imperatives of making your e-commerce platform accessible to all.This episode originally aired on our YouTube channel on April 27, 2023.What We Discussed:(00:40) Meet Bet Hannon.(02:45) The role of e-commerce in accessibility for people with disabilities.(05:20) Legal implications and ADA compliance for websites.2023-12-1439 min

Ecomm Marketing with the PitbullsCandles, Cocktails, and Commerce with Alicia Reisinger from Wax Buffalo.Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the Midwest. Discover how authenticity, community, and a unique approach to e-commerce and retail fuel Wax Buffalo’s growth.What We Discussed:(00:46) Starting in the kitchen: The birth of Wax Buffalo(03:27) Transitioning from media to business: Learning curves(07:52) Balancing e-commerce with brick-and-mortar retail(12:09) Engaging community through events an...2023-12-0637 min

Ecomm Marketing with the PitbullsFrom Van Life to Granola Guru: The Unconventional Path of Forij's Founder, Parker OlsonIn this episode, we talk to Parker Olson, the founder of Forij. Parker shares his unique story of entrepreneurship, detailing how he leveraged personal connections and innovative marketing strategies to build a brand centered around healthy, functional snacks. From living in a van to personally selling his products, Parker's approach to business is inspiring and unconventional.What We Discussed:(00:15) Introduction of Parker Olson and Forij(02:00) From living out of a van and a tent to being a founder(07:35) Personal, face-to-face marketing is transformative(10:20) Challenges of marketing a complex product like mushroom-infused...2023-11-3031 min

Ecomm Marketing with the PitbullsWhat's Old is New Again: An Ecommerce Veteran on Perceived Value with Norm FarrarNorm Farrar has over 30 years in ecommerce, going back to the 1990s. He shares his secrets on how to maximize perceived value and profit.With over 30 years of ecommerce experience going back to the early days of the internet in the 1990s, Norm Farrar has a unique perspective on the industry. Known as an "ecommerce fossil," Norm got his start in ecommerce accidentally but has been heavily involved ever since.Having worked with major brands like Coca-Cola, Mercedes Benz, 20th Century Fox, Amazon, and Walmart, Norm has a depth of knowledge when it comes to...2023-11-2258 min

Ecomm Marketing with the PitbullsClean Age's Fresh Approach to Natural Deodorant with Brady DeLongJoin us as we once again dive into the world of e-commerce with Brady DeLong from Clean Age, a brand redefining the natural deodorant market.“There was no brand that was like, 'We're here for you. This is difficult times. But it's not the end of the world. This is all very normal. So like, don't freak out.' Here's some deodorant, here's some personal other personal care items.”Note: This episode originally aired on our YouTube channel on July 6, 2023What We Discussed:(00:45) The inception of Clean Age and its u...2023-11-1646 min

Ecomm Marketing with the PitbullsEmbracing Real Bodies: Alyth Active's E-Comm Success Beyond the GymWe dive into the journey of Alyth Active, a premium activewear brand co-founded by Theresa Gardner. With a decade of experience in the online space and a remarkable seven-figure exit in 2017, Theresa brings a wealth of knowledge and passion back to the fashion industry. Alyth Active stands out in the saturated activewear market by offering versatile clothing that transitions from workouts to daily life, catering to the real, changing bodies of women and moms everywhere."It's been great for sales. But, more importantly, it's just been really great for community building for us. And at the end...2023-11-0936 min

Ecomm Marketing with the PitbullsRegenerative Ranching: The Big Bluff Ranch WayJoin us on Ecomm Marketing with the Pitbulls as we dive into the world of regenerative agriculture with Tyler Dawley of Big Bluff Ranch. Discover how a ranch too small to be commercially viable turned into a hub for high-quality, pasture-raised chickens, and how they're tackling the challenges of direct-to-consumer sales in a market that undervalues quality poultry."We're trying to put the bounds on this, like, Hey, you can get the grocery store chicken. It's got some issues with it. But then you could also find people like us who raise super high-quality chicken." - Tyler...2023-11-0242 min

Ecomm Marketing with the PitbullsFrom Frustrated Mom to Founder: How Meng Li Built the Parent-Focused Diaper Bag Brand HuhuFrom frustrated mom to founder, Meng Li built the parent-focused diaper bag brand Huhu to solve her own problems packing for two kids. After testing over 10 iterations, Meng launched her first Huhu bag earlier this year.Meng talks transparently about navigating the world of product development, marketing, and content creation as a solopreneur. Her journey from idea to launch wasn’t quick or easy, but she persisted through the pandemic despite having no previous experience on the product side.Now that she’s launched, Meng shares what strategies are working for Huhu, like press and infl...2023-10-2630 min

Ecomm Marketing with the PitbullsBro Dough's Erica Rankin: Revolutionizing the Cookie Game and Building a Sweet EmpireDive into a delicious conversation with Erica Rankin, the visionary behind Bro Dough, as she unravels the story of turning cookie cravings into a booming business. From humble kitchen experiments to dominating the market, Erica's journey is nothing short of inspiring. Discover the challenges she faced, the strategies that propelled Bro Dough to stardom, and the sweet taste of entrepreneurial success. Whether you're a cookie enthusiast or an aspiring business owner, this interview promises a blend of insights, passion, and a sprinkle of determination. Note: this episode originally aired on our YouTube channel on July 20, 2023.2023-10-1939 min

Ecomm Marketing with the PitbullsGetting Your Ecomm Brand Organic and Fair Trade Certified with Kuljit Rakhra from TakasaIn this episode, we are joined by Kuljit Rakhra, the co-founder of Takasa, a brand renowned for its certified organic and fair trade bed linens. Kuljit shares the journey of Takasa, from its inception right before the pandemic to its growth strategies and future plans. Dive into the world of sustainable and ethical bedding with insights from a brand that's making rest ethical.What we discussed:(00:44) The origin story of Takasa and how it was founded just a week before the pandemic.(06:00) The rigorous process of ensuring the brand's claims of being organic and...2023-09-2828 min

Ecomm Marketing with the PitbullsSmall Food Brands Can Compete with the Big Boys: A Masterclass with Chelsea Ford from Females in FoodIn this enlightening episode, Chelsea Ford, founder of Females in Food, unveils the intricacies of the e-commerce landscape. Drawing from her vast experience with both major brands and smaller businesses, Chelsea emphasizes the pivotal role of strategy, the art of compelling branding, and the future of technology in enhancing customer engagement. Dive in to discover how passion, innovation, and a deep understanding of the customer journey can transform any e-commerce venture into a success story.Note: This episode originally aired on our YouTube channel on December 29, 2022.What we discussed:2023-09-2146 min

Ecomm Marketing with the PitbullsBrownies & Branding: A Chat with Lexington Bakes' Lex Evan 🍫Dive into a delicious episode as Lex Evan, the visionary behind Lexington Bakes, unravels the secrets of building a brand that resonates. From the essence of Radical Ingredient Transparency to the art of captivating branding, this episode serves up a delightful mix of insights and strategies. Whether you're an e-commerce enthusiast or a branding buff, get ready to indulge in a treat for your entrepreneurial taste buds.What we discussed: (03:11) In-Depth Branding: How every detail, from packaging to product photography, tells a story.(09:40) Power of a Craft Brand: What sets Lexington Bakes apart f...2023-09-1445 min

Ecomm Marketing with the PitbullsCrafting Connection: The Ecommerce Journey of a Vegan Marshmallow Brand with Delisa Harper from Funky MelloDelisa Harper, co-founder of Funky Mello, dives deep into the heart of authentic brand building. Starting from an inspiration rooted in Austin, Texas, Delisa and her team have harnessed the value of genuine online community building to champion their unique apparel products."That's actually one competitive edge we have over the big businesses; we can have more of an intimate relationship.”Note: This episode originally aired on our YouTube channel on May 25, 2023.What we discussed: (00:06) The Introduction to Delisa Harper and Funky Mello's origins ...2023-09-0726 min

Ecomm Marketing with the PitbullsCOVID Hobby to 11,000 Orders with Ryan Rock of Fat Boy Surf ClubMeet Ryan Rock, the co-founder and CEO of Fat Boy Surf Club (FBSC), who's taking the surf apparel industry by storm with a fresh perspective: keeping it casual, having fun, and not taking life too seriously. In this episode, we dive deep into the brand’s journey from its origin story amidst the pandemic to its exponential growth, philanthropic endeavors, and the essence of being a 'Fat Boy' in spirit.What we discussed(00:48) Origins of Fat Boy Surf Club - An unconventional start during uncertain times.(02:29) Growth Trajectory...2023-08-3139 min

Ecomm Marketing with the PitbullsThrow Away Everything You Know About Marketing Sustainability with Mike Grill of Seattle ChocolateSeattle Chocolate challenges everything you know about marketing sustainability. No, it doesn’t have to be boring. No, it doesn’t have to feel like a box-checking exercise. Yes, you can do it without greenwashing. How?Get the details straight from their Director of Digital Marketing and Eommerce Strategy, Mike Grill.Note: This episode originally aired on our YouTube channel on February 16, 2023.What we discussed(00:15) Bad climate, bad chocolate(03:29) Is sustainable branding greenwashing?(06:58) Easiest marketing you could do (08:34) How to avoid accidental greenwashing (1...2023-08-1735 min

Ecomm Marketing with the PitbullsFrom Subscription Box to Netflix Show with John Roman of BattlboxBattlbox is the first outdoors subscription box. In 2015, a YouTuber blew it up. CEO of Battlbox, John Roman, joins to tell us everything they’ve learned about their 2 biggest business drivers: content and community.“I wish I could sit here and tell you that our organic traffic converts at the same percentage as our paid traffic, but it is nowhere near the same, nowhere near literally a fraction of it, but it is a numbers game in the same sense. We just know we need 20 x more organic traffic to get the same results.”2023-08-1143 min

Startup To Scale117. Building your Google Ads StrategyCurious about how to build a Google Ads strategy for your brand? Join me for an insightful conversation with Andy Janaitis from PPC Pitbulls, as we discuss the strategies and tactics behind building a strong Google presence and running effective Google Ads campaigns. We use my other brand Joyful Co as an example.Gain valuable insights into marketing plans, measuring success with Google Analytics, and implementing a winning Google Ads strategy. Whether you're a business owner or a marketing enthusiast, this podcast episode provides key takeaways for driving brand growth and optimizing your online advertising e...2023-06-0231 min

E-Commerce Secrets To Scale126 - The Importance Of First-Party Data With Andy JanaitisThis week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.2023-05-0222 min