Shows
PRmoment IndiaKaizzen's Vineet Handa Decodes India's PR Startup Surge on the PRmoment India PodcastThank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.2025-04-3033 min
PRmoment IndiaKunal Kishore on Value360's SME IPOThank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.2025-02-1924 min
PRmoment India10-Year Wait for Peak PR Growth in India, Jaideep Shergill, Pitchfork PartnersThis episode explores the challenges and opportunities in the PR industry with Jaideep Shergill, co-founder of Pitchfork Partners. Jaideep discusses market dynamics, talent acquisition issues, and the importance of strong financial management, all while highlighting potential growth sectors, particularly among Indian family businesses.• Challenges of starting a PR firm in the current landscape• Importance of talent acquisition and retention in PR• Financial management as a critical aspect of sustaining a firm• Trends in industry consolidation and market opportunities• Pitchfork Partners’ transition from strategy to execution• The role of personal interests in enhancing professional p...2025-02-0525 min
PRmoment IndiaNavigating Mergers, Innovation, and Leadership: Insights from PR Pioneer Deepshikha DharmarajWhat happens when you merge four companies in five years? Discover what it takes to be a leader through this with Deepshikha Dharmaraj, the 'merger queen' and CEO of Burson Group in India. As she navigates the way of maintaining a strong company culture while embracing global innovation, Deepshikha reveals the transformative impact these mergers have had on making Burson a front-runner in the PR industry. She shares her strategy behind retaining the powerful Genesis name in India and how it plays a vital role in client trust and brand equity.In a world where PR agencies...2025-01-1434 min
PRmoment PodcastHas the cost of technology made it harder than ever to start up a PR firm?On the PRmoment Podcast this week we’re going to be discussing whether the cost of technology made it harder than ever to start up a PR firm? Or are the barriers to entry at an all time low?One of the things many of us really love about the PR sector is its dynamism. Do great work and you can fly. This dynamism has been fuelled over many years by a constant stream of new entrants to the PR agency market.But is this dynamism now threatened? Does the cost of technology, for so lo...2024-12-1033 min
PRmoment IndiaUnveiling PR Mastery: Insights from Vandana Chopra of KPMG IndiaEver wondered what sets top consulting firms apart when it comes to public relations? Join us as we uncover the secrets with Vandana Chopra, Partner and Head of Brand and Communications at KPMG India. Vandana dives deep into the changing landscape of PR, contrasting the comprehensive business solutions offered by consulting firms with the often narrow focus on media visibility seen in traditional PR agencies. We probe into why PR firms need to develop domain expertise and a nuanced understanding of business to truly elevate their role and justify higher retainers. Plus, get an insider's take on the surge...2024-07-0314 min
PRmoment IndiaLarger PR firms must resist undercutting prices, succession planning key for mid-size firms: Nandita Lakshmanan, Archana Jain and Girish BalachandranDiscover the intricate world of mid-sized PR firms in India with insights from industry veterans Archana Jain (PR Pundits), Nandita Lakshmana (The Practice), and Girish Balachandran (On Purpose). Learn how these leaders navigate the challenges of market pressures, the importance of differentiation, and the benefits of aligning with international standards. This episode promises valuable lessons on maintaining agility while establishing a unique niche amidst fierce competition.Explore the evolution of PR firms in Bangalore from a technology-centric focus to diverse sector specialization. Hear firsthand from Girish Balachandran about the motivations behind founding purpose-driven firms like On Purpose...2024-06-0248 min
PRmoment PodcastThe UK results of The Edelman Trust Barometer 2024Welcome to the PRmoment Podcast.This week, we’re talking to Louise Jenkins, co-head of Edelman Data and Intelligence, EMEA, about the UK results of The Edelman Trust Barometer 2224.If you’re listening to this podcast and you’re a senior member of a PR agency team, our subscription training service, PRmoment Leaders, was built for you. It features a new educational syllabus that will help develop and retain your senior team members while preparing them to lead your business and drive future growth.Containing 11 learning and networking elements, the PRmoment Leaders subscription packag...2024-05-2136 minPRmoment IndiaNavigating Transition at PR Firms: Founder Succession, Agency GrowthDiscover the resilience and adaptability required for founder-led PR agencies when the original visionaries step back, as we unravel the layoffs of Ketchum Sampark and Ketchum in China. With the expertise of industry veterans Tarunjeet Ratan, Rishi Seth, and Aman Dhall, we delve into the crucial elements that determine whether an agency sinks or swims during transitional phases. They share their wisdom on crafting clear succession plans and the pivotal role of leadership in ensuring the longevity of an agency's legacy.This episode casts a spotlight on the paths that mid-sized agencies can navigate to reach the...2024-05-0338 min
PRmoment IndiaIndia's Silver Boom: Unlocking Marketing Strategies with Antara's Rohit Khatua: PRmoment India PodcastNavigating the complex waters of senior care marketing requires a deft understanding of two very different generations, and that's exactly what we unpack with Rohit Khatua, CMO of Antara Senior Care. Tune in for a conversation that discusses the various approaches to engaging with seniors and their caregivers.We also discuss the AgeEasy platform, a cutting-edge Antara initiative that's changing the way our elders manage their health. Seniors are tech-savvy with robust engagement on WhatsApp to their embrace of health camps and digital services. We also shed light on the critical role of word-of-mouth within these circles and unpack the met...2024-04-2332 minPRmoment IndiaPRmoment India Podcast: Rohit Khatua, CMO, Antara Senior CareThank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.2024-04-2332 minPRmoment IndiaExploring India's PR Market Trends in 2024 with PRmoment's Ben Smith and Paarul ChandPodcast Summary PR industry news and mergers in India and globally. 0:03 The opportunities and challenges for PR heads.Merger of BCW and Hill and Knowlton creates one of the world's largest PR firms. Concerns about jobs and creativity. The best mergers tend to happen quickly. In the US both firms were not doing poorly but were not growing.Agency mergers, talent costs, and retainer fees in the PR industry. 5:46WPP is simplifying its business by merging two of its advertising firms in the UK and the US.The merger is part of a wi...2024-02-2627 min
PRmoment PodcastHow technology is rebooting communications: Ashwani Singla, founding managing partner of Astrum Reputation AdvisoryWelcome to the PRmoment Podcast. On the show today, I’m chatting with Ashwani Singla, founding managing partner of Astrum - Reputation Advisory. Astrum is an Indian PR firm which specialises in reputation management and corporate communications.It employs 30 people in India and one in America!Ashwani set up Astrum in 2015, previously he worked for the likes of Genesis Burson Marsteller and Penn Schoen Berland.Most of the listeners of this podcast are in Europe, so I thought it would be good to get an Indian perspective on how technology is li...2024-01-2339 min