Shows
WH-THE-TECH!?!Impact of AI on Company ValuationsWhat’s the real impact of AI on company valuations?We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares:🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channel might be emergingDon’t miss the key takea...2025-04-2332 minWH-THE-TECH!?!HR Reinvention in the Age of AIHow can organizations embrace AI while maintaining a strong culture? Our long-time friend, Ed Slusser, shares his insights on preparing businesses for AI adoption. With experience spanning Saks Fifth Avenue, tech startups, Panera Bread, and Revlon, Ed offers a unique perspective on the evolving role of HR in this transformation.Here are some key takeaways from our conversation:🔹 AI’s Impact on Culture – How to design an organization ready for continuous change 🔹 The HR Business Partner Evolution – Adapting roles for AI-driven workplaces 🔹 Rethinking Employee Surveys & Roadm...2025-04-0234 minWH-THE-TECH!?!How are Retailers and Brands Rethinking Marketing?How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. Here are some key takeaways: ✅Split of retailer media dollars by Amazon, Walmart and other retailers ✅Emergence of marketplaces, and how brands can navigate different retailers ✅The new measurement possibilities on Amazon with extended look-back periods and more.2025-03-1945 minWH-THE-TECH!?!How to scale a brand with AI?Paola Peretti, CEO of Lush Home Decor and former CDO at Moncler & Fresh, shares invaluable insights on adopting AI for business growth. If you're exploring AI for yourself or your company, this is a must-listen! Key Takeaways:✅ The evolving consumer journey in a hyper-connected world✅ Gaining organizational buy-in for AI & digital adoption✅ Understanding the true meaning of a content factory & how to build oneWe could have spoken with Paola for hours—her expertise is unmatched! 2025-03-0542 minWH-THE-TECH!?!New Business ModelMuch has been said about managing the personal touch while scaling the services model. Glam Squad has found a way to create a cult following amongst an affluent audience delivering beauty services at your fingertips in top metropolitan cities. Meet David Goldweitz, the CEO of Glam Squad. Investment banker turned into entrepreneur. We discuss the following:- What it takes to create a modular business model for both stylists and consumers - Maintaining high standards for service at scale - Infusion AI in personal and professional tactics to drive efficiency2025-02-2133 minWH-THE-TECH!?!Leading Iconic Brands, Owning Credibility in Digital Age.We sit down with David Rubin, the Chief Brand and Communications officer at the New York Times, (Wire cutter) to discuss how to manage authenticity, and credibility in times of mistrust and fast-paced change. We discuss the following: ✅ Emphasizing Quality Journalism as a Core Value ✅ Balancing Tradition with Modernization ✅The Role of Marketing in Supporting Journalism2025-02-1238 minWH-THE-TECH!?!Leading Iconic Brands, Owning Credibility in Digital Age2025-02-0640 minWH-THE-TECH!?!Truth Has Never Been More ChallengedTruth is being challenged like never before. We sit down with David Rubin, Chief Brand and Communications Officer at The New York Times (Wirecutter), to explore strategies for maintaining authenticity and credibility in an era of mistrust and rapid change. Our discussion covers:Upholding quality journalism as a fundamental principle.Navigating the balance between tradition and innovation.The impact of marketing in strengthening journalism.2025-02-0440 minWH-THE-TECH!?!Transformation Roadmap to 2030Setting the stage for 2025 themes. Tune in to listen to our hosts Padma Hari and Oshiya Savur talk about the Transformation roadmap to 2030. With 2025 already shaking things up significantly, change is on everyone's mind. For any sized enterprise, it is critical to build and think about resiliency. Demand Generation, profit, and cost of goods are all up for the disruption in the highly volatile world that we live in.Key takeaways:✅ Macro trends and observations that will have a meaningful impact on the P&L ✅Most commonplace use case for Generative AI✅Consumer behavior shifts...2025-01-2735 minWH-THE-TECH!?!Level up! Geopolitical, geoeconomics impacts on consumer & businessesLevel up! Geopolitical, and geoeconomic impacts on consumer & businesses Tune in to hear @Catherin Roggero-Lovisi, Ex-Ravlon, Christian Louboutin, L'oreal. Having worn many hats at senior levels in many companies, countries, and categories, Catherine brings to the table a very high-level narrative on the impact of politics and economics on business today and their implications for tomorrow. She synthesizes some very complex problems with such ease. Here's what we talk about : - Two new C's that impact consumer behavior - context & constraints - Where to invest now for a competitive advantage in 3-5 years?- Why foc...2025-01-0842 minWH-THE-TECH!?!Are old Consumer Research Tactics Irrelevant now?𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰?Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining. Here’s a quick snapshot of what we discussed:✅ Short, medium, and long-term applications of analyzing ratings and reviews✅ The role of AI agents in shaping go-to-market strategies✅ Predictions on combining influencer and consumer feedback for a more comprehensive understanding of product reviews.Don’t miss out on Gautam’s expert take on how the omni-shopping experience is redefining consumer insights! Enjoy the WH-THE-TECH!?! podcast!2024-11-2039 minWH-THE-TECH!?!Comprehensive ecom Framework for Large EnterprisesWe’re excited to share insights from @Adrianne Del Sol, VP/GM of Digital and Omnichannel Marketing at Kimberly-Clark. With her deep experience spanning supply chain, brand marketing, and digital transformation, Adrianne offers a unique and valuable perspective on the evolving world of e-commerce.In this session, she dives into:🔹 The differing paths to purchase for Gen Z, Millennials, and Gen X🔹 The role of Revenue Growth Management in driving profitable growth in e-commerce🔹 How to maximize value from retailer media networksThis is a must-watch for anyone looking to refine their e-com...2024-11-0744 minWH-THE-TECH!?!Tech stack for any sized enterpriseTune in to hear @Chris and @Oskar, Founders of Firstmovr, an educational organization dedicated to e-commerce, propose a framework for thinking about a tech stack encompassing content, media, and measurement.2024-10-2846 minWH-THE-TECH!?!Ecomm Framework for Large Enterprises2024-09-2538 minWH-THE-TECH!?!Evolution of Digital in CPG and Role of AI2024-08-0236 minWH-THE-TECH!?!Evolution of Digital in CPG and Role of AI ECOM in CPG has evolved in the past few decades. Tune in to our conversation with Veeral Shah from Nestle to learn about the impact of AI and growth in ECOM. 2024-08-0134 minWH-THE-TECH!?!An entrepreneur's pov on hottest tech bets todayAn entrepreneur's POV on the hottest tech bets today!Tune in to hear Dan Wittner, Board Adviser & Entrepreneur. He brings together a unique perspective where technology meets retail, having spent over a couple of decades in both. In this episode, we talk about the following:•The role of technology in bringing about social change.•Technologies that have been game-changing and ones that keep trying!•Coopetition! Super interesting and why Dan thinks it is the future.Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu]2024-07-1845 minWH-THE-TECH!?!How will the CEO/CMO role change with Gen AI?How will the CEO/CMO role change with Gen AI? Tune in to hear the iconic @Jue Wong, Former CEO of Olaplex. We have admired Jue's career for a long time and finally had a chance to hear live from her. While we spoke a lot about technology, her leadership stories were truly priceless.How to master technology for a businessSynthetic audiences and artificial humansThe importance of legacy knowledge in an organization undergoing transformation2024-07-0345 minWH-THE-TECH!?!Unified Retail Experience - Why Omnichannel is no Longer Relevant?Why is omnichannel no longer relevant? Tune in to hear from Sarah Hofstetter - President of Profitero, and Rachel Tipograph - Founder & CEO of MikMak. These two senior executives in the commerce marketing technology space share invaluable insights on how the shopping landscape is evolving: • Why does "omnichannel sucks" and gets in the way of consumer-led commerce strategies? • Value of common sense in the age of data • Macroeconomic and consumer trends that will impact commerce in the foreseeable futureEnjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu]2024-06-1235 minWH-THE-TECH!?!Ecomm Framework for E-Retail, DTC and PureplaysEcomm framework for DTC, Ecomm and pureplay Tune in to hear Jaime Crespo, GM at Nestle Health Sciences (Puritan's pride, Persona, Nestle Nutrition store). As someone who has seamlessly navigated Unilever, Amazon, Harry's and now Nestle, he had excellent insights to share about how to think about ecomm frameworks and more. We discuss topics like:•What is a relational DTC?•How to chase anecdotes from DTC to fuel your omnichannel retailers•The importance of brand in digital channelsEnjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu]2024-05-2344 minWH-THE-TECH!?!Owning brand truth in the age of misinformation?2024-05-0934 minWH-THE-TECH!?!How to manage consumer lifecycle for large and small enterprises?Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following: - Four pillars of consumer lifecyel and KPIs to measure it- How to hack expensive consumer segmentation to closer with your consumer? - Importance of SEO even now in your total consumer journey2024-04-2544 min
The CPG GuysWh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya SavurIn this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: Apple SpotifyFollow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/Padma & Oshiya answered these questions:Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa?What's the inspiration for the po...2024-04-241h 03WH-THE-TECH!?!How to manage ecommerce with fluctuating demand?How to manage e-commerce with fluctuating demand? Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following: ● The value of building digital infrastructure for future-proofing business.● Where Generative AI is already adding value in e-commerce fulfillment models. ● Holistic view of marketing investment from different P&L geographies.Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://wh-the-tech.com/#playEpisode]2024-04-1144 minWH-THE-TECH!?!Is Paid Media Model Still Viable?2024-03-1444 minWH-THE-TECH!?!Evolution of Logistics and Impact of AI2024-02-2934 minWH-THE-TECH!?!Leading digital transformation2024-02-2138 minWH-THE-TECH!?!Delegating consumer research to AI2024-02-1434 minWH-THE-TECH!?!ROI on community building2024-02-0744 minWH-THE-TECH!?!Content Generation with AI2024-01-3139 minWH-THE-TECH!?!Retail Media vs. National Media, business case for both2024-01-2443 minWH-THE-TECH!?!Leading ecommerce in the age of AI2024-01-1843 minWH-THE-TECH!?!Omni Channel innovation, P&L and more2024-01-1145 minWH-THE-TECH!?!Is the DTC party over?2023-12-2139 minWH-THE-TECH!?!Ecommerce Equal Part AI, Media, Marketing2023-11-1646 minWH-THE-TECH!?!Impact of AI on Measuring Content Effectiveness2023-11-0844 minWH-THE-TECH!?!Branding in the Age of AI2023-11-0144 minWH-THE-TECH!?!Web 3.0 Unveiled: Navigating the Next Internet RevolutionJoin us as we dissect how Web 3.0 is reshaping the digital landscape, exploring its transformative potential, key implications, and what to anticipate in this new era. Don't miss this engaging conversation between a seasoned marketer and a tech-savvy expert, shedding light on the real and immediate impact of Web 3.0.2023-10-0936 minWH-THE-TECH!?!Digital Transformation: Setting the stageWhat does Digital Transformation mean? What are the steps to consider to embark on a transformation journey? Conversation between a marketer and a technologist 2023-07-2834 min