Shows
Content KingdomE24: Aligning Sales and Marketing for B2B Growth with Pam Didner, B2B Consultant & Keynote SpeakerIn this episode of Content Kingdom, host David G. Ewing sits down with Pam Didner, B2B Marketing Consultant and Keynote Speaker, to unpack one of the biggest challenges in B2B today: aligning sales and marketing through content. With a deep understanding of both worlds, Pam shares tactical strategies for tailoring content across the full sales funnel from cold outreach to closing deals and driving upsells.She challenges marketers to rethink content delivery, not just by repurposing assets, but by customizing the context in which content is used. Whether it's knowing when to introduce an ebook...
2026-01-231h 03
The paid media labWhat elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP4Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, 41% of salespeople say sales and marketing alignment improves lead quality, while 29% say it can increase revenue and improve customer experience. To help leaders and teams bridge the gap between marketing and sales, we spoke to B2B marketer, speaker, and author Pam Didner.In this episode, Pam spoke about how marketing metrics determine lead quality, how to make marketing content more sales-friendly, and how to adapt your paid media strategy to capitalize on top-of-funnel opportunities as...
2025-11-1245 min
Get Your House In OrderStrategy Without Execution Is Just Talk with Pam Didner | #13If you're feeling stuck in your business or career, this episode is your wake-up call. Pam Didner—global B2B marketing strategist, speaker, and author—shares how to bridge the gap between strategy and execution, and why success often comes down to doing the unglamorous work, day in and day out. From her early days in accounting to leading at Intel and advising global brands, Pam offers no-fluff wisdom that cuts through the noise. 🔑 You'll learn: Why clarity beats complexity when building your brand How to reverse-engineer a real strategy from your goals The overlooked power of financial o...
2025-08-0536 min
Humanize AutomationAI Meets B2B: Rethinking Marketing and Sales with Pam Didner | #19What happens when marketing doesn't speak the same language as sales? Confusion, missed opportunities, and a whole lot of wasted content. In this week's episode of Humanize Automation, I sit down with B2B marketing expert and author Pam Didner to explore the evolving intersection of sales, marketing, and AI. Pam breaks down real-world ways to use tools like ChatGPT to improve workflows, personalize messaging, and uncover content gaps. Plus, she shares why understanding your sales funnel and your customers' challenges is more critical than ever. Connect with Pam: Website: pamdidner...
2025-05-2637 min
The Business Of MarketingWhy Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam DidnerPam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.Conversation points:Why prompting is now a core skill for marketers (not just a tech thing)How to automate...
2025-04-2931 min
10 Minute MartechPam Didner: Sales Enablement Meets AIAI tools are evolving fast—but they’re not a magic fix. How can marketers stay ahead? Pam Didner, B2B Marketing Consultant at Relentless Pursuit, joins 10 Minute Martech to break it down.Sara and Pam dig into how AI is shaking up sales enablement, the sales-marketing disconnect, and the smartest moves teams can make right now.Pam:“We are witnessing the technology evolution in front of us. We don't know the outcome. We don't know how far it will go. We just know that the train has left the train station… If you feel lik...
2025-02-2512 min
Demand Bites | From Inbox InsightBuild Momentum in Your Demand Gen Strategy with Pam Didner of Relentless PursuitWith technology changing at lightning speed, what worked yesterday might not work today. That’s why continuous learning is crucial for marketers, especially in demand gen, where new tools and strategies pop up all the time.
That’s precisely why we’re thrilled to have Pam Didner on Demand Bites this week. She’s an author, speaker, workshop leader, consultant, and fractional CMO with more than 20 years of experience in B2B marketing.
In this episode, Pam shares her top strategies for building a lasting demand gen plan. From maximising the potential of generative AI to achie...
2025-01-2213 min
Up Arrow PodcastGenerative AI Prompt Engineering for the Modern AI Marketer With Pam DidnerPam Didner is a B2B marketing consultant, fractional CMO, speaker, and author. With 20 years of experience in B2B marketing, she helps companies bridge the gap between technology and marketing to build seamless customer experiences and boost sales. Pam is also the author of The Modern AI Marketer book series, which includes The Modern AI Marketer in The GPT Era, The Modern AI Marketing: Guide to Gen AI Prompts, Effective Sales Enablement, and Global Content Marketing. In this episode… AI is still just an algorithm and isn't at the human intelligence level, yet many mark...
2024-12-171h 15
The Business Credit and Financing ShowPam Didner Accelerating Growth by Bringing Sales & Marketing TogetherPam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She thrives on diving deep into the trenches with her clients. As a regular fractional CMO with 20 years of corporate experience spanning finance, accounting, manufacturing, operations, and marketing, she knows how corporations work. As an accomplished business author, Pam has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Ma...
2024-10-0932 min
Influencer Blueprint ShowPam Didner Accelerating Growth by Bringing Sales & Marketing TogetherPam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She thrives on diving deep into the trenches with her clients. As a regular fractional CMO with 20 years of corporate experience spanning finance, accounting, manufacturing, operations, and marketing, she knows how corporations work. As an accomplished business author, Pam has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Ma...
2024-10-0931 min
Scale Your Sales Podcast#262 Pam Didner - Discusses AI's Impact on Sales Teams and Marketing StrategiesIn this weeks' Scale Your Sales Podcast episode, my guest is Pam Didner. Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books" The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer's journey, and...
2024-10-0828 minScale Your Sales Podcast#262 Pam Didner - Discusses AI's Impact on Sales Teams and Marketing StrategiesIn this weeks' Scale Your Sales Podcast episode, my guest is Pam Didner. Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books" The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer's journey, and...
2024-10-0828 min
The Small Business Matters PodcastMaking AI Work For Your Small Business with Pam DidnerAre you looking to make AI work for your small business? You have come to the right place. This week, our Small Business Matters podcast dives into AI with expert and author Pam Didner. Pam is a powerhouse in the marketing world. She’s not just a marketing expert; she’s a problem solver, a digital enthusiast, and a lover of all things tech. With a rich background in B2B marketing, Pam is a much sought-after keynote speaker and trainer for B2B marketing teams. She’s the host of a popular podcast, B2B Marketing and Mo...
2024-06-2435 min
B2B Marketing ExchangeThe Blueprint For A Winning GTM Strategy With Pam DidnerThe B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-market (GTM) strategy. Pam Dider hosted a lively Workshop at B2BMX in Scottsdale to provide attendees with the tools they need to develop a winning GTM strategy. During the conversation, Pam shared k...
2024-06-1226 min
How To Sell MoreKeep Sales Strong During Cut Backs | Pam DidnerIn this episode of "How To Sell More," host Mark Drager discusses B2B marketing with expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and conversion success. Key Takeaways: The critical role of well-defined MQLs in linking sales and marketing efforts. Strategies for crafting content that resonates with and nurtures potential leads. The importance of balancing comprehensive marketing strategies with personalized touches. Pam brings a...
2023-12-1232 min
Content Marketing, Engineered Podcast | TREW MarketingThe Keys to Successful Sales Enablement with Pam DidnerA comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement.Pam Didner has an impressive career history, which includes various roles at Intel, becoming a marketing professor, and then transitioning to becoming a sought-after marketing thought leader and keynote speaker. In this week's episode of Content Marketing, Engineered, Wendy and Pam discuss the importance of sales and marketing alignment, understanding your marketing bandwidth and boundaries, and what true, successful sales enablement actually looks like.ResourcesConnect with Pam...
2023-11-1641 min
Women in B2B Marketing36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing ConsultantIn this episode of Women in B2B Marketing, host Jane Serra interviews Pam Didner, an award-winning B2B marketing consultant, keynote speaker, and Fractional CMO at Glimpse. They discuss the importance of tangible and intangible impacts in marketing, with Pam emphasizing the need to balance both. Pam also shares her journey from accounting to marketing, stressing the importance of supportive mentors. The conversation covers the challenges of marketing in today's digital world, the need for strategic and adaptable approaches, and the importance of understanding a company's business model and aligning marketing efforts accordingly. Pam and Jane d...
2023-10-2536 min
Marketing, Demystified The Podcast6: The Art of Personalized B2B Marketing: Exploring ABM - feat. Pam DidnerOne way to stay in front of your target buyers is through account-based marketing - aka ABM. But how and when is the right time to start ABM? To discuss the topic, Jennifer Mancusi is joined by ABM expert Pam Didner.
They discuss:What are the benefits of ABM?How do companies get started implementing their ABM strategy?What are some common challenges of ABM?How do you measure the success of ABM?What are some tools and resources for ABM?What is your advice for business owners who ar...
2023-08-1544 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersNow That You Know Account-Based Marketing, Here Are the Do’s and Don’ts with Pam DidnerJoin Dots Oyebolu as he speaks with Pam Didner, Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit.Account-based marketing (ABM) is the best way forward for every B2B revenue-producing team that wants to grow long-term.But what makes ABM different from traditional marketing efforts?Today, Pam discusses ABM best practices that make scaling a business inevitable.Highlights include:- How a background in finance has helped Pam in...
2023-07-2043 min
B2B Marketing and More With Pam Didner226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation SuccessWelcome to another episode of B2B Marketing and More with Pam Didner. I haven't done a lot of episodes lately. That's because I was busy writing a novel! Yes, I'm writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, Agnes Fotino O'Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive. We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was...
2023-03-2420 min
B2B Marketing and More With Pam Didner226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation SuccessPam Didner: Hello everyone. Welcome to another episode of B2B Marketing and More with Pam Didner. Yay. I haven't done a lot of episodes lately. That's because I was busy, I don't know, writing a novel! Yes, I'm writing a novel. I will tell you more little later in a different episode, but today I have a special guest for you and she is a Director of Demand Generation for HMI Performance Incentive. And she is Agnes Fotino O'Connell. Hey Agnes, so happy to have you here. Agnes Fotino O’Connell: Pam, I'm so exc...
2023-03-2120 min
B2B Marketing PodcastEpisode 84: Pam Didner on how you can better support salesWhere can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? How can you create a content marketing strategy that delivers genuine value to your customers?
Head of content David Rowlands put all these questions and more to Pam Didner – founder of Relentless Pursuit, author, and speaker at Ignite USA. On this episode, Pam teases some of the key learnings from her workshop on how marketing and marketing ops can support sales in a changing environment, from rethinking your content strategy to making sure you’re speaking the same lang...
2023-03-0620 min
Marketing The InvisibleDemand Generation 101: How to Create Lead Generation Plan That Actually Generates Client – In Just 7 Minutes with Pam Didner
Find out what you are doing wrong that’s stopping you from getting qualified leads all the time
Learn the importance of understanding first how you define leads before moving forward
Understand why communication and alignment are essential between the sales and marketing team
Resources/Links:
Want FREE tools on how you can increase your revenue with alignment? Click here: https://pamdidner.com/
Summary
Do you want to learn how you can generate multiple sustainable qualified leads all the time by creating the perfect lead generation plan?
Marketing and sales aren’t so different, so there’s no reason for you to p...
2023-02-1506 min
Sales Enablement PRO PodcastBook Club: Pam Didner on the Evolution of Sales EnablementOlivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs.
While enablement has recently emerged as a formal business function over the last several years, the idea of enabling sellers to succeed has existed in businesses for a long time. As the function of enablement has become more solidified in recent years, selling as a profession has...
2023-01-0500 min
Sales Enablement PRO: Book ClubBook Club: Pam Didner on the Evolution of Sales EnablementOlivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs.
While enablement has recently emerged as a formal business function over the last several years, the idea of enabling sellers to succeed has existed in businesses for a long time. As the function of enablement has become more solidified in recent years, selling as a profession has...
2023-01-0500 min
Marketing UnpluggedCarlos Hidalgo & Pam Didner — The 2022 B2B Marketing Wrap UpCarlos Hidalgo, Chief Revenue Officer at Demand Spring, and special guest Pam Didner, the Founder of Relentless Pursuit, join today's discussion to recap some important marketing trends that happened in 2022 and offer their insights on what marketers should be thinking about for the upcoming year ahead. They discuss everything from AI integration, to marketing and sales alignment, and so much more! Key Takeaways: [2:30] Pam shares how she thought the year went, from a B2B marketer's perspective. [4:50] Carlos also shares his thoughts on how the year went. [9:20] What should m...
2022-12-1648 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingScaling B2B marketing content across various regions w/ Pam DidnerPam Didner, a B2B marketing consultant, producer, and writer, talks with Jeremy about scaling content across different regions.Highlights:What scaling content across regions actually meansWhen to simply translate content and when to completely rework itStrategies for communicating and collaborating with content teams in other regionsVisit Pam's WebsiteConnect with Pam on LinkedInListen to Pam's PodcastMemorable Quotes:" I want to talk about it from two different layers, if you will. One is kind of, how to...
2022-10-2620 min
B2B Marketing and More With Pam Didner224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic AdvertisingWelcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2022-10-1119 min
B2B Marketing and More With Pam Didner223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing StrategyWelcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can a...
2022-09-2726 min
B2B Marketing and More With Pam Didner221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your CareerA big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers. Today we talk about top B2B market...
2022-08-2425 min
B2B Marketing and More With Pam Didner219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROIA big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing's impact. ————— If you want to chat, reach out on any social media channels or email me at hello...
2022-07-1925 min
All Things GrowthThe Big Picture with Pam DidnerHave you heard rumors that Artificial Intelligence (AI) will replace us in the marketing industry? Do you worry about its evolution and believe it will eventually evolve and replace us in the workforce? Our guest on today's episode is Pam Didner, a marketing strategist, writer, speaker, podcaster, and author. We discuss how artificial intelligence can make your job much more efficient and help you make better decisions. Top reasons to listen to the complete episode: Insights on global content marketing We dive into Artificial Intelligence How to make AI work for yo...
2022-07-1246 min
Savvy, Booked, & Blessed21 - Elevating & Supporting Salespeople with Pam DidnerYour host, Devonee Thaxton, talks with Pam Didner who is a fierce B2B marketing consultant, author, podcaster, and speaker. Pam Didner has been in the tech and IT segments for over 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Finance, Product Development and Operations. She is the current President of Portland-based consulting firm, Relentless Pursuit, and has advised organizations across the world including Intel, Southwest Airlines, 3M, Sunstar, Cisco, TE Connectivity, and many more. She is the author of books titled Effective Sales Enablement, Global Content Marketing and The Modern AI Marketer, all available for purchase at...
2022-06-2337 min
B2B Marketing and More With Pam Didner216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn AdsA big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Here are practical tips for running LinkedIn ads. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to...
2022-06-1426 min
The Data-Driven MarketerAccelerating Sales Success with Account-Based Marketing ft. Pam DidnerB2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and workshops in the US, Europe, South America, and Asia. Her forte is to create successful global marketing plans that meet the local marketing and sales team’s needs.
Show Notes and Transcript: https://www.netwisedata.com/accelerating-sales-success-with-account-based-marketing-ft-pam-didner/
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2022-06-0740 min
B2B Marketing and More With Pam Didner215 - ft. Robert Rose: The Myth of the Empowered BuyerHey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community...
2022-06-0719 min
The State of Sales EnablementMaximising Smartech ROI with Pam Didner | InterviewWith endless logos to choose from, sourcing SalesTech can be a challenge even for the savviest buyers. It gets even harder if you're responsible for both, Sales AND Marketing technology. Our guest in this week's episode is a marketer that has driven Sales Enablement for organisations around the globe. In our conversation, she breaks down the best practice for making purchase decisions, how sales and marketing technologies overlap, how to address sales tech needs as a marketer, and more.Please welcome best-selling author, podcaster, and our go-to expert for sales and mar...
2022-06-0628 min
Become a Writer TodayUsing Content Marketing to Build Your Business or Personal Brand with Pam DidnerThe internet thrives on great content. Somebody has to write it, and while some people say AI could replace writers, that’s not going to happen anytime soon.That's a topic I talk about in this week’s interview with the expert content marketer, Pam Didner. Smart content marketers write books, articles, or publish content that aligns with a product or service that they create. Non-fiction authors like Pam will write a book about a topic which potential clients find interesting so they may then hire the author. Pam also talks about writing for the sake...
2022-04-0433 min
B2B Marketing and More With Pam Didner206 - ft. Vidhya Ravi: Marketers, Get to Know Your UX DesignersWelcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya will share how her diverse background in marketing and strategy helps shape her perspective and work in UX research. Here's why marketers need to know their UX designers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Fa...
2022-03-0827 min
B2B Marketing and More With Pam DidnerBONUS: LinkedIn's Steve Kearns on Blog Submissions and Boosting SEOI had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing, you should definitely check it out. Part 2 is about social media marketing and how he goes about doing it. In this bonus episode, Steve shares how his team evaluates internal and external blog submissions and he also creates content that will rank...
2022-02-0111 min
Negotiations Ninja PodcastSuccessfully Marketing for Your Sales Team with Pam Didner, Ep #75Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness). But once you understand the differences, you can find commonalities and ways to work together. Can your...
2022-01-2543 min
B2B Marketing and More With Pam Didner190 - ft. Kristina Jaramillo: Where Marketers Can Better Help Sales Boost RevenueA big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam. I have a fantastic guest today - Kristina Jaramillo, she is the president of Personal ABM. Kristina is also the co-host of the Stop The Sales Drop podcast. Today we talk about where marketers can better help sales boost revenue. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2021-10-1922 min
B2B Marketing and More With Pam Didner187 - ft. Mark Emond: With Buyers in Control Sales and Marketing Must AlignA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today I have a very special guest, Mark Emond. Mark is a long-time IBMer, Founder and President of Demand Spring – a B2B revenue marketing consultancy. Today we are going to talk about sales and marketing alignment. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2021-09-2828 min
B2B Marketing and More With Pam Didner184 - ft. Scott Brinker: MarTech in Practice: Opportunities, Trends, and ChallengesHello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2021-09-0727 min
B2B Marketing and More With Pam Didner183 - ft. Matt Brodie: Simple Tips for Running Successful Facebook AdsWelcome to another episode of B2B Marketing & More with Pam. My guest today is Matt Brodie from Brodie Agency, a digital marketer, and he does all paid advertising. In 2020 he decided to branch out on his own, and that's when he started his agency. Today we talk about paid media, and what it takes to run successful Facebook ads. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Ge...
2021-08-3119 min
Succeed Through SpeakingHow Digital Marketers Can Support Their Sales Teams - With Pam DidnerTom Bailey, founder of Succeed Through Speaking, interviews Pam Didner.
Pam Didner is a marketing consultant, writer, speaker and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She sh...
2021-07-1408 min
B2B Marketing and More With Pam Didner178 – ft. Lee Judge: How to Level Up Your Social Media Video ContentWelcome to another episode of B2B Marketing and More with Pam! My guest today is Lee Judge. Lee is the co-founder and CMO of Content Monsta, specialized in digital content marketing and production. Lee is also a fellow speaker. I've often seen him on a different speaking circuit, talking passionately about content and content marketing. Today we talk about how to level up social media video content. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my...
2021-07-1331 min
B2B Marketing and More With Pam Didner177 - ft. Bernie Borges: What is Account-Based Podcasting and Why Your Company Needs ItWelcome to another episode of B2B Marketing and More with Pam! I have a very, very special guest today, Bernie Borges. Bernie is a Vice President of Global Content Marketing at iQor, a content marketing strategist, and a co-founder and Chief Customer Officer of Vengreso. Also, he's a host of the Modern Marketing Engine podcast with over 300 episodes. Today we talk about account-based podcasting and why businesses need it. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also j...
2021-07-0626 min
The State of Sales EnablementHow Effective Marketing Can Enable Sales With Pam Didner | InterviewJoin us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.We catch up with Pam Didner who is a B2B marketing consultant, podcaster, keynote speaker and author of 3 best-selling books. Some of the questions we discuss include: What are the key areas marketers should consider when introducing sales enablement in their organisation to make it a success?What are the most common pitfalls when sales and marketing are attempting to collaborate? How do you best tackle them? How can sales benefit from existing content...
2021-06-1636 min
Your Digital Marketing Coach with Neal Schaffer5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up...
2021-04-2934 minB2B Marketing and More With Pam Didner166 - SOLO: How to Build a Winning Content Marketing PlanA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I'm your host Pam Didner. I'm a B2B marketer through and through, and I know that our work can be complex. Today, I'm doing a solo episode, and I want to answer one specific question from one of my community members: "How do I put a content marketing plan together?" ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook c...
2021-04-2014 minB2B Marketing and More With Pam Didner159 - ft. Moni Oloyede: What You Need to Build ABM MarTech StackA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today my guest is Moni Oloyede, an Operations Manager at Fidelis Security. Today we will discuss our favorite topics: marketing, marketing operations, MarTech and how to build a MarTech stack for account-based Marketing. Moni has been in the marketing technology space for almost 13 years, at the start of the dawn of a marketing technology platform. She is a 2020 Marketo Champion, Marketing Operations expert, a digital marketing professional, and a DC Marketing Tech Talks co-organiser. ————— If you wan...
2021-03-0226 minB2B Marketing and More With Pam Didner156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a PodcastA big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about the do's and don'ts of a successful podcast. Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an era when their customers don't want to be sold or marketed to. ————— If you...
2021-02-0928 minB2B Marketing and More With Pam Didner152 - ft. Paul Roetzer: Why AI is Important to Your MarketingHey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More with Pam. Today, I have an exceptional guest, Paul Roetzer, founder of the Marketing AI Institute and the PR 20/20. And he recently launched an exciting product. Paul is also the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, also he is a creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers. As a speaker, he is focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent...
2021-01-1220 min
Tech Marketing TrendsUse AI as a tool in B2B marketing - Pam Didner
In this episode, the B2B and tech marketing consultant Pam Didner teach us about how to get rid of your AI fears and how to use AI in B2B marketing.
If you want to know more or get in touch with Pam, you find more information in the links below:
https://pamdidner.com/
https://www.linkedin.com/in/pamdidner/
2020-11-1837 min
The Jam Sessions by Rock Content#2. Content Marketing Across Regions with Pam DidnerListen now to our second episode:
“Content Marketing Across Regions: the balance between global vs. local” with Vitor Peçanha and Pam Didner.
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PAM DIDNER
Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author of 2 books: Global Content Marketing and Effective Sales Enablement. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies.
She shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action on her podca...
2020-09-3059 minB2B Marketing and More With Pam Didner138 - SOLO: Strong Digital Marketing is About Processes and AutomationA big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week's podcast. What do you think? As I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new. For today, I want to talk about a topic that is not getting much of the spotlight in the marketing landscape: processes and automation workflows. You are like: "Ugh, Pam, can you talk about something that is more sexy and fun? Like how to select creative that will pop? Or what...
2020-09-2209 min
2B Bolder Podcast : Career Growth and Insights from Women in Business, Tech & Sports#17 Career Podcast Featuring Pam Didner a Seasoned Marketing Expert :Women in BusinessOn episode #17 of the 2B Bolder podcast, Pam Didner, a successful entrepreneur, a top content marketing leader, a well-known author, and a global speaker talks about her unique career path. She shares how her ability to tackle new opportunities within a big corporation helped shape the marketer she is today. She discusses the challenges organizations face when marketing and enables you to understand how to stand out and be a rock star.Resources:To learn more about Pam Didner visit: https://pamdidner.com/ Pam's BooksEffective...
2020-08-0852 min
Tea Time With Tech Marketing Leaders#28: Pam Didner - Digital Marketing Meets Sales PartnershipsPam Didner is a passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing. She is the author of The Modern AI Marketer and Effective Sales Enablement.
Her mission- to help bridge the gap between sales and marketing teams so they can work efficiently and grow together.
2020-07-2740 minB2B Marketing and More With Pam Didner133 - What is Sales Enablement Planning?I received an interesting question the other day: "Hey Pam, what is your approach to creating a sales enablement plan?" Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is a certain kind of element, or what I call "the skeleton" of the plans stays the same. So let's talk about this a little bit more. ------- If you want to chat, reach out on...
2020-06-1107 minB2B Marketing and More With Pam Didner127 - How Should I Do Marketing During a Crisis?Hello, this is Pam. Welcome to another pandemic episode of B2B Marketing and More. IN this episode I am going to talk about a question I received after attending the Social Media Strategies Summit "Ask Anything" webinar. Here is the question from Lauren: I work for a non-profit organization. In the current situation, what's the appropriate way to ask for donations? or is it not at all? Lauren, I love your question. Frankly, I can modify this question for salespeople: I need to reach out to...
2020-04-0908 minB2B Marketing and More With Pam Didner126 - 5 Rules of Personal BrandingHello, this is Pam. I hope that everything is safe and sound and that working from home has not driven you completely insane just yet. It's certainly added a lot of pressure to those who not only have to work full-time but also have to homeschool their kids and deal with the various aspects of home confinement. Today I'm going to talk about something different. 52 Limited is a Portland-based marketing recruiting firm. They launched a virtual get-together that they call '10 minutes with 52.' Three days a week they invite different experts to talk about various topics f...
2020-04-0208 minB2B Marketing and More With Pam Didner122 - Three Use Cases of AI for MarketingHello everyone! So, I wrote a little eBook about AI—Artificial Intelligence--which is available on Amazon. Simply type "Pam Didner" or the name of the book "The Modern AI Marketer". Download it to your Kindle and check it out. Love to hear your feedback! I mentioned in my last podcast that I wrote this book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today's podcast, I want to talk about three or so that you can get a sense of it how AI...
2020-03-0508 minB2B Marketing and More With Pam Didner118 - The Pros and Cons of In-House vs. Outsourced MarketingHello from Portland. This week is one of those weeks when I have several pressing client deliverables. On top of that, I also need to create several podcast and video recordings. Speaking of creating content, here is a LinkedIn message from Queenie who lives in Hong Kong. She said: Hi Pam, I continually read your blogs and find them useful as I am in the B2B marketing field and specialize in the Asia Pacific market. Shall we connect so I can be informed about new articles? Of course, Queenie! I'd love to...
2020-01-3008 minB2B Marketing and More With Pam Didner109 - Three Reasons to Rebrand Your PodcastWell, I was at Content Marketing World and trying to get ready for my session. A big and tall gentleman, Danny Harris, approached me and said, "Pam, you've changed your podcast title and logo." I was like, "What?" Someone actually noticed that I changed my podcast title from "7 Minute Marketing with Pam" to "B2B Marketing and More with Pam Didner." Wow!! I was shocked. Danny said: "Yeh, I listened to your podcast." OMG, I actually met a listener in person the first time. I was jumping up and down in front of him and gave him t...
2019-10-3107 minB2B Marketing ExchangeExpanding Your Expertise and Influence w/ Pam DidnerPam Didner is no stranger to the B2B world. With a career that spans approximately two decades, Pam has walked in the shoes of content strategies, digital marketers, marketers and even sales leaders. At every phase of her career, she has discovered new ways to hone her craft and expand her areas of expertise, helping her become a go-to resource for B2B practitioners trying to keep pace in this ever-changing landscape. We sat down with her for an intimate discussion to go through the key things she's learned and what recommendations she has for executives striving to...
2019-10-3031 minB2B Marketing and More With Pam Didner104 - Messaging Framework for High-Volume ProductsFor today's episode, I want to continue the series on how to create a solid messaging framework. I know that this is a niche topic in marketing. Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it's important to have a holistic view of marketing is done. Messaging creation, in a way, is as important as content creation or storytelling. For this episode, I want to talk about messaging framework for secondary or low-cost/low volume or low-cost/high volume products. I have several...
2019-09-2606 min
In The Know PodcastPam Didner on Sales Enablement and AIIn just 22mins, sales enablement expert Pam Didner explains:
- How sales enablement has changed as a result of AI
- What Marketers need to appreciate about Sales
- Key buyer insights to be shared between Marketing & Sales
Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement.
She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes ar...
2019-07-2422 minB2B Marketing and More With Pam Didner93 - How to Build Your Own Sales Prospect PipelineHey, it's Pam Didner here. So happy to do another episode of 7 Min Marketing from Portland, Oregon. About a month ago, Carter Hostelley, President of LeadTail, hosted a dinner for his friend, Ted Ruben, who came to Portland to emcee a marketing event at Intel. He invited me to be part of that dinner and asked me to share my thoughts on overall content marketing trends. Just an informal chat. It was a very intimate dinner gathering with 8-10 marketing professionals. We talked about marketing trends, shared personal stories or just whatever topics that happened to come u...
2019-06-2008 minB2B Marketing and More With Pam Didner92 - How to create and evaluate your MarTech stack?Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. One of the mandatory requirements for modern marketers is to understand the technology side of marketing, or martech. Modern marketing can't function without technology. There are technologies and platforms behind any digital communications and even for offline marketing. Just take Facebook ads as an example. They have evolved so much, from simple banner ads to processes like using messenger to share content and t...
2019-06-1304 minB2B Marketing and More With Pam Didner91 - How can marketing help sales and vice versa?Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Chris asked me this holy-grail question: how can marketing help sales and vice versa? Well, the question is very abstract. Let's bring it down a notch. Marketing can do many things to help sales. The question is what marketing wants to do to help sales and whether sales agree that it would be helpful. In m...
2019-06-0603 min
TAG! Sales & Marketing PodcastEffective Sales Enablement With Pam DidnerStruggling to get your sales and marketing teams on the same page? Look no further than todays episode of TAG! We had the honor of hosting Pam Didner and she really hits the ball out of the park ⚾️ when she outlines the differences between the two departments and she outlines three key strategies on getting these two teams to talk to one another!On this episode Pam talks to us about: * The importance of account based marketing* How budget dictates behavior* How to leverage both sales and marketing to build better partnerships with your internal stak...
2019-06-0450 min
The Happiness Practices with Phil GerbyshakEffective Sales Enablement with Pam DidnerPam Didner knows sales enablement because she literally wrote the book about it. It's a great book, and Pam is REALLY smart at this. Listen in to this conversation - and then go get the book! More about Effective Sales Enablement A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!! After finishing this book, y...
2019-05-3130 minB2B Marketing and More With Pam Didner90 -Three big lessons from doing 90 podcast episodesWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Ok, this is Episode 90. I can't believe that I am only 10 episodes away from 100. It's certainly been a journey. Here are 3 big lessons learned from doing 90 episodes. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2019-05-3005 minB2B Marketing and More With Pam Didner86 - Voicify, Strala, and AlyceWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. In my previous episode, I talked about the importance of keeping up with marketing technology. One of the best ways I mentioned is to talk to various vendors at marketing conferences. When I went to Martech West in the San Jose Convention Center early April, I did my rounds and talked to different vendors. I am not affiliated with any of these vendors b...
2019-04-2505 minB2B Marketing and More With Pam Didner85 - The Importance of Understanding MartechWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. In my workshops, one of the key points that I emphasize all the time is the importance of understanding marketing technology. In my 2nd book, Effective Sales Enablement, I even dedicated one whole chapter to technology and its impact on marketers supporting sales. We all know technology is important, we use it every day. But, as a marketer, we are overwhelmed b...
2019-04-1806 minB2B Marketing and More With Pam Didner84 - ABM, Sales, and Customer ExperienceWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I was listening to Kyle Porter, CEO of Salesloft, deliver his keynote at SaaStock17. It was a great keynote. The key take-away: let's not forget that sales is about building human-to-human connections. He was saying that AI and technology are not here to replace salespeople. ————— If you want to chat, reach out on any social media channels or email me at hello...
2019-04-1104 min
The Tao of Self-Confidence644: You Have Options With Pam DidnerPam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporatetraining and planning sessions. She shares marketing thoughts through her website and contributes articles to the Guardian, the Huffington Post, Co...
2019-04-0415 minB2B Marketing and More With Pam Didner80 - Join Me at Interact19, MAICON and CMWWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I launched a brand-new workshop titled 'How to leverage existing marketing elements to enable sales', at B2B Marketing Exchange in February. The workshop was sold out. For it, I created a list of questions and a series of templates to guide marketers to think creatively about ways to help sales using existing marketing elements. Overall feedback was positive for the framework, questions, a...
2019-03-1404 minB2B Marketing and More With Pam Didner79 - Help Sales Find Content They NeedAt B2B Marketing Exchange, a fellow marketer, Matt, asked me "Pam, what tools do you recommend providing the sales team with updated content? They are always asking where I go to find X or Y?" I know… It's hard. For sales to find any content, it's easier for them just ask marketing directly. We'll tell them, anyway. There are many ways to address this, but three options have worked well for me. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. Y...
2019-03-0705 min
Ponderings from the PerchPriscilla and Pam Didner II: The Wrath of KhanPonderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!” For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing speaker. She was also a guest of Ponderings way back in episode 39. Pam’s latest book, “Effective Sales Enablement,” is written for marketers to foster collaborative sales and marketing effort...
2019-02-2236 minB2B Marketing and More With Pam Didner76 - Sales Enablement: Where to start as a marketer? Andie from the UK sent me a LinkedIn messaging: "Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?! Actually, several people approached me about this question since I published my book in October 2018. Given that the sales enablement effort from the marketing side is different from company to company, let me address this based on the 3 different roles of marketing professionals,. Where to start to enable sales as an indivi...
2019-02-1405 minB2B Marketing and More With Pam Didner72 - How Sales Enablement Benefits MarketingWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. While being interviewed for a podcast, I was asked a great question: "Hey, Pam, you wrote a sales enablement book from a marketer's perspective. That sounds good. But how can marketers really benefit from supporting sales?" Ok, I'd like to answer that at two different levels. ————— If you want to chat, reach out on any social media channels or...
2019-01-1702 minB2B Marketing and More With Pam Didner71 - Line Takes Emojis and Stickers to the Next LevelWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Through speaking and consulting, I was fortunate to make friends around the world and I keep in touch with them through texting. But I use different messaging apps depending on where they are and what messaging apps they use. For friends in the US, I use the phone texting app on my iPhone. Quick and easy. To communicate with friends in C...
2019-01-1005 minB2B Marketing and More With Pam Didner69 - Scaling Content Marketing for Sales EnablementWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Alicia asked a question: With all these new trends, the ways that sales and marketing teams operate and collaborate will continue to evolve. How is the role of content producer going to change? Alicia, content producers usually create content for inbound and outbound communications. So, let's look at the sales side to understand what types of content they usually need. In g...
2018-12-2705 min
The Marketing Book Podcast205 Effective Sales Enablement by Pam DidnerEffective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has...
2018-12-1444 min
Shareable Guest ClubTechnology, Marketing, and Looking Inward with Pam DidnerHey Shareable listeners! There's no doubt we're living in a rapidly changing world. So, what does that mean for marketing? And for our daily lives? We're talking all that and more with this week's guest: Pam Didner! Pam is a B2B and tech marketing...
2018-12-0534 min
Shareable Guest ClubTechnology, Marketing, and Looking Inward with Pam DidnerHey Shareable listeners! There's no doubt we're living in a rapidly changing world. So, what does that mean for marketing? And for our daily lives? We're talking all that and more with this week's guest: Pam Didner! Pam is a B2B and tech marketing...
2018-12-0500 minB2B Marketing and More With Pam Didner64 - Two approaches to pilot a content marketing initiative in a traditional marketing organizationAndi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question: Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you have a recommendation on how to transition from a traditional marketing program to a content program without it being jarring for the audience? Ok, first of all, Andi, this is a, what I call, a holy-grail...
2018-11-2205 minB2B Marketing and More With Pam Didner59 - Does sales-enablement training belong in the HR group?An HR manager asked me, "Pam, do you think sales-enablement training and development belong in HR?" Well, we all know that training has been one of the core competencies provided by HR, in addition to talent recruiting, performance reviews, and pay structure. Here is the reality, with the rise of technology, training is no longer confined to classroom settings or online courses. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketi...
2018-10-1806 minB2B Marketing and More With Pam Didner42 - What have I been working onI had coffee with a friend, Maria, last week. We haven't seen each for almost 2 years. I was very excited to see her. After catching up with talk about our family and kids, she asked me: Pam, what have you been working on lately? Well, that's a good question. What have I been working on? How would you answer that question when someone asks you what have you been working on? ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also joi...
2018-06-2105 minB2B Marketing and More With Pam Didner38 - Marketing Plan vs Global Marketing PlanI am recording this podcast from Lima, Peru. I am going to Machu Picchu in the Andes Mountain. I am so excited. I read about Incas' people and culture when I was eight. I can't believe that I am here. I will share my trip highlights and marketing takeaways from Machu Picchu in the upcoming episodes stay tuned. This week, I had an interview with Jim and Lee from Moravia. He read my book, Global Content Marketing, and finally reached out to discuss some questions he has from reading the book. I love readers and listeners reaching...
2018-05-1606 minB2B Marketing and More With Pam Didner33 - Determining Warm Leads in Your DatabaseI was in Melbourne, Australia, speaking to Cisco's Channel Partner Marketing Managers at Cisco Live. I love working with channel partners. They usually don't have a big marketing budget and every dollar they spend has to count. After the keynote, I did 8 1:1 whiteboarding sessions with their channel partners. They asked me any questions and I answered on the spot, as simple as that. One of the questions: "Pam, I have 30,000 names in my database. How can I find warm leads?" I love that question. I offered three suggestions. ————— If you want to chat, reach out...
2018-03-2107 min
Marketer-to-Marketer - #M2MDigging Deeper into Global Content Marketing with Pam Didner and Rebecca LiebAs we dive deeper into the topic of Global Content Marketing, we start to run into problems that will need to be solved beyond translation and context. These problems include the software platforms you use, the strategies you deploy, the content creation workflow you select, and how you communicate during the day. In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.---------------------------------------------Pam Didner BiographyPam Didner is a marketing consultant, author, and speaker...
2018-03-0220 minB2B Marketing and More With Pam Didner11 - Making a living as an independent consultantQuestion: Hey Pam, how do you make a living as a personal consultant? - TOM Answers: If you ask different independent consultants, you'll get different answers But for me, here are the 4 categories of my revenue stream. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2017-10-1803 min
Enterprise Marketer Podcast - ConferencePam Didner on the Design of a Global Content Marketing EffortFor a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this...
2017-05-0824 min
Ponderings from the PerchPriscilla Goes Global with Content Marketing Expert Pam DidnerJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of...
2017-04-2137 min