Shows
Flourish and Grow to CEOMindset and Messaging Check-up for Strategic Planning in 2022 - Ep. 40We are getting ready for the new year so the next thing we need to do is check up on our foundations. Is there something we can improve in our mindset and messaging for 2022? In this episode, Pam and Jane talk about the importance of mindset, which we also discuss in our episode with Anita Heidema, and messaging. Strategic planning is much more than setting up some goals, so take this opportunity to review all your foundations before the new year comes. Today we discuss:[01:38] Planning for success in 2022. Mindset check and li...
2021-11-1715 minFlourish and Grow to CEOStrategic Planning to Achieve Your Business Goals in 2022 - Ep. 39December is just around the corner and before you even know it, we are already starting a new year. How exciting! Right now is the perfect time to start planning strategically and setting up goals that can help you improve and maximize your income. In this episode, Pam and Jane give us tips on what to look for when evaluating and creating a strategic plan for your business. They go over everything: what you should consider and what you should be aware of in order to get the best out of your 2022. T...
2021-11-1016 minFlourish and Grow to CEOAre You Engaged in Marketing Malpractice? - Ep. 38Are you moving on too quickly from your marketing tactics or are you not moving on quickly enough? It is so easy to go from one end to the other without even noticing you are engaging in marketing sabotaging practices that are preventing you from getting the results you want!In this episode, Pam and Jane talk about why do we fall for these marketing sabotaging practices and how to change them in order to get the most out of our marketing efforts. Today we discuss:[01:30] Understanding tactics and strategies to av...
2021-09-2922 minFlourish and Grow to CEOAshleigh Chanel: Your Friendly, Virtual, Neighborhood Marketing Genie - Ep. 37With a new trend coming every day and thousands of titles that claim to know the secrets to getting more leads and building up a community. it’s easy to lose sight of what needs to be done in order to bring that vision you have for your business to life. In this episode, we are back with another amazing guest who understands the importance of having solid fundamentals and who also loves helping businesswomen with market profitability through innovation, creativity, digital marketing strategies. Today, we talk with marketing genie, Ashleigh Chanel.Ashleigh is a wor...
2021-09-2241 minFlourish and Grow to CEOThe Art of Feminine Marketing with Coach Julie Foucht - Ep. 36‘Business is about going out there and making things happen!’ Have you ever heard something like this before? Because we sure have and, as women business owners, sometimes it can be a little exhausting to only lean on our masculine energy that wants to hustle and move forwards 24/7. Sometimes we need to get back to our feminine energy.In this episode, we tap into this with Feminine Marketing coach Julie Foucht. Julie is a successful business coach who tripled her income in less than a year by learning and doing marketing like a man (Impressive!), but that made...
2021-09-1538 minFlourish and Grow to CEOGet Out of the Grind of Sales and Into the Flow of Connection to rise ROC with Josh Zepess, The Identity Archaeologist - Ep. 35Transitioning to an entrepreneurial mindset is all about finding who you are as a person and sharing it with the world. Even an engineer can take a 180° turn and become a successful entrepreneur, which is the case of our amazing guest today.In this episode, we share mics with The Identity Archeologist Josh Zepess to dig out the truth behind personal branding and the journey to becoming a CEO. So in a world where dreams are crushed, and souls are forgotten, Josh Zepess, The Identity Archeologist, is on a mission to ensure talented solopreneurs turn ev...
2021-09-0845 minFlourish and Grow to CEOIntentional Life Coach, Sallie Wagner: Create the Life that Makes You Come Alive and Absolutely Love What's Next- Ep. 34After a certain age or a specific event in our lives, we start asking ourselves what’s next? Well, having gone through this many times, let us tell you that ‘next’ can and should be an exciting new chapter in your life. Today we invited intentional life coach Sallie Wagner to tell us how we can change our perception and build a life we are excited to live after what’s next.In this episode, what’s next strategist Sallie Wagner tells us how she came to be a multipreneur by embracing and aligning the many passions of her lif...
2021-09-0134 minFlourish and Grow to CEOBuilding Your Sales Confidence and Muscle to Improve Sales Conversations - Ep. 33Selling is the lifeblood of your business and, as such, you shouldn’t feel like it’s boring and uncomfortable. Rather, think of it as getting your work into the world. Thus, the importance of improving your sales conversations.We like to define the process of selling as getting to know other people and exploring their needs to serve them at the highest level. And sometimes, this doesn’t really involve them buying your product.In this episode, our sales expert Jane Garee dives more into what selling is and what is not to help us cha...
2021-08-2545 minFlourish and Grow to CEOBecome an Amazon Bestseller: Publisher Jyotsna Ramachandran Tells Us How - Ep. 32You’ve got the experience and the ideas, and now, it is time to write them! Many business owners wish to become bestselling authors, but the amount of work that takes to make this project a reality can be overwhelming without the proper guidance.In this episode, we invited bestselling author and publisher Jyotsna Ramachandran to tell us how can we can turn our books into bestsellers on Amazon. Pam and Jane ask everything you want to know about self-publishing and monetizing your book successfully. If you have a lot of knowledge to shar...
2021-08-1140 minFlourish and Grow to CEOSEO: Yes, It’s Technical— But It’s Also An Important Component in Scaling Your Business - Ep. 31SEO, SEM, keywords, online authority are all confusing concepts to wrap our heads around the first time we hear them, believe us, we know. This is why we invited a specialist in the area to teach us how search engine optimization works and how you can scale your business by improving it. In this episode, Pam and Jane share mics with SEO and SEM expert Eric Seropyan from This is My South Bay. Eric specializes in both international and hyper-local SEO, helping founders, entrepreneurs, business leaders, and small business owners understand online optimization and implement effective strategies t...
2021-08-0432 minFlourish and Grow to CEOAchieve Your Health Goals Without Sacrificing Your Business and Sanity, with Coach Adam Walsh - Ep. 30Have you ever said to yourself “I’ll start my diet on Monday!”? Because we sure have, but life always seems to get in the way, right? Well, not anymore, lady boss! Today we have a very special guest with us to tell us how we can set and achieve our health goals while also staying focused on growing our business. In this episode, we welcome Adam Walsh, health coach from The Lean Professionals.Adam has focused on helping women entrepreneurs to rethink what exercise and health mean to them, in order to enjoy tr...
2021-07-2941 minFlourish and Grow to CEOWant to Know How to Get the Best Photos of You? We've Got You Covered with Gabby Deimeke, Pro Photographer - Ep. 29Often a good picture can say more about your business than all the copy in the world. Most business owners forget about the impact that graphics and pictures make to help your business look more professional. In this episode, we have commercial photographer Gaby Deimeke with us to tell us what makes for a good photograph and what should we be looking for in a shoot to make our pictures look more professional.Gaby Deimeke is a professional photographer based in Boston, graduated from Webster University in St. Louis. She has a wide range of p...
2021-07-2124 minFlourish and Grow to CEOContinuity & Congruency: Creating a Language That Speaks to Your Audience and Sells Your Business - Ep. 28What is branding but a well-crafted message aimed at your ideal client? Keeping your business message consistent and congruent is such an important part of sales and marketing efforts. And It goes on to being authentic and connect with your customers in a way they can relate to.In this episode, Jane starts off by telling us the importance of being thoughtful about our company’s touchpoints and even about how we present ourselves to others. On the other hand, Pam shares her thoughts on language and branding on inbound marketing strategies. Today we discuss:...
2021-07-1416 minFlourish and Grow to CEOAre You Focused On $10 Tasks Or $10,000 Tasks In Your Biz? Find Out The Best Use Of Your Time- Ep. 27Information overload is one of the most common issues CEO’s face. We tend to get our hands so busy with small tasks that we forget to take care of those activities that actually move the business forward. This episode focuses on getting a clear strategy and following it to achieve our business goals. Pam provides some help with this by sharing some tips on creating and following a strategy to generate revenue and Jane tells us how to think and plan for the long run. Today we discuss:[01:28] What is the real s...
2021-07-0720 minFlourish and Grow to CEOIf We Had to Start Our Businesses All Over Again, Here’s What We’d Do… - Ep. 26If you had a time machine and could go back to the moment right when you started your business, what would you do?Pam and Jane asked themselves this question and in this episode, they answer it while also giving some advice on taking the first steps in your business and make it grow faster and easier. Today we discuss:[01:29] What would Pam and Jane do differently if they had to star over their businesses. [02:06] Focusing on one revenue-generating idea and getting people who are implementers.[05:25] Putting systems and processes in place as you wo...
2021-06-3032 minFlourish and Grow to CEOFocus on the Outcomes, Not the Deliverables: What’s In It For Them? - Ep. 25Why should people buy what you sell? We know you have an amazing product and everyone should be able to see it, but people don’t buy just for the product, they do it because of the outcome. Engaging emotionally with your customer by showing them the transformation or the outcome they will get from buying your product is what really sells. This is why, in this episode, Pam and Jane explain how to differentiate deliverables from outcomes to use the latter to sell.. Today we discuss: [01:28] The importance of focus...
2021-06-2327 minFlourish and Grow to CEOResonance, Relatability, and Vulnerability: So Darling, How Are You Showing Up? - Ep. 24Business growth is less about the administrative part and more about connecting to others, and, that’s right, building a community. Communities are the cornerstone of every small business and when they are solid and impactful, they can help you reach more people with less effort, as well as create spaces where community members feel close to each other and can create a network between them, just like our amazing Facebook group!In this episode, Pam tells us why vulnerability works to fulfill business needs, and Jane shares some of her experience using vulnerability to crea...
2021-06-1630 minFlourish and Grow to CEOHalf-Year Business Review: Mind Your Metrics - Ep. 23Growing and scaling your business. Oftentimes people think of these two as one process that happens simultaneously, but the reality is that they are separate objectives and you should create different strategies to achieve them, and, of course, track them!In this episode, Pam and Jane offer an overview of our seven amazing pillars and the metrics you need to focus on in order to evaluate what is working and what is not in your business. They also talk about the difference between growth and scalability in a business and how to plan a strategy for each...
2021-06-0927 minFlourish and Grow to CEOSimplify Your Business with Coach Sara Torpey - Ep. 22Today’s episode is all about simplicity in all aspects of life, so we brought an expert in the field to expand on this subject. In this episode, we welcome Sara Torpey, business coach, life teacher, and CEO of Torpey Coaching.Sara has 20 years of experience coaching business owners and educators in 1-on-1 sessions where she uses her superpower to simplify any process, improving systems and helping businesses to thrive.Pam, Jane, and Sara talk about what simplicity really is and why is this concept important when you want to build a successful business....
2021-06-0235 minFlourish and Grow to CEOYou Know What’ll Get You Noticed? Content – and We’re Talking All About It - Ep. 21We live in the era of engagement and content marketing has been growing in importance over the years, so today we focus on online content and how to create content that is engaging, thoughtful, and polarizing enough to attract and move your audience.Pam and Jane share with us their thoughts on online interactions and how to make them more humane using content. Pam takes a look at the content sensitivity and gives is a systematic approach to brainstorming content ideas and Jane explores monetization, and some useful copywriting tips she has picked up in her career.
2021-05-1934 minFlourish and Grow to CEOCurious About How to Work & Travel? Listen in. It’s what we do… a lot! - Ep. 20Episode Title: Curious About How to Work & Travel? Listen in. It’s what we do… a lot! - Ep. 20In this episode, we focus on building a business that allows you to live the life you want, and get that much-wanted independence we are sure you initially sought for when you started your business. So, that is why this episode is all about freedom.To understand better what this means, Pam and Jane share their personal experiences working while traveling and how they manage time, budget, and personal expectations to make location independence and traveling affo...
2021-05-1246 minFlourish and Grow to CEOAdd More to Your Bottom Line with a Solid Back-End Sales Strategy – Ep. 19What if we tell you that you are not making as much money as you should in your business? Maximizing your income can be easier than you think when you have a good back-end sales strategy in place. Back-end sales strategies are target to existing clients and are highly effective because it’s almost seven times easier to sell those customers than converting new ones. In this short and sweet episode, Pam walks us through a workbook on how to create effective back-end sales strategies. Today we discuss:[03:08] What are back-end sales stra...
2021-05-0514 minFlourish and Grow to CEODon’t Just Set Goals, Achieve Them! With Achievement Expert Kristin Burke – Ep. 18Everything in business is about goal achievement. You set yourself the goal to make a certain amount this year, get more clients, grow your business, etc., etc., but how many of these goals are you actually achieving? And what can you do to do so? That’s what we talk about today with achievement expert, Kristin Burke!Kristin Burke is a goal achievement coach who collaborates with women, entrepreneurs, and leaders to accomplish breakout performances. She’s also a successful host of her podcast, Elite Achievement.In today’s episode, Kristin shares with us what is goa...
2021-04-2834 minFlourish and Grow to CEOMind Your Business: An Interview with Mindset Expert, Anita Heidema – Ep. 17Big dreams can only be reached by clear mindsets and intentions, and every successful entrepreneur knows it, especially our very first guest, Anita Heidema, a mindset and strategy guru, founder, and CEO of Rich Life & Biz System and Passion is Cooking, who tells us what is the secret to clearing your mindset and overcome limitations to grow your business.In this episode, Pam and Jane share mics with Anita, who talks about auto success mindset, limiting believes, and conditioning your mindset towards success. They also address common issues for entrepreneurs such as fear of success or the...
2021-04-2126 minFlourish and Grow to CEOMotivation Mayhem: How to Find Momentum When Momentum’s Hard to Find – Ep. 16Maybe today is one of those days when you wake up and you just don’t want to do anything. We get. We’ve been through that so many times and, as business owners, it is almost impossible not to go through periods in which you lack motivation. So we wonder, how to find momentum when it is so hard to find?In this episode, we focus on how to find the motivation to work on things that are necessary to grow your business and how to create a great support system to make them happen. Jane talk...
2021-04-1426 minFlourish and Grow to CEOWhy Isn’t My Business Growing? (And What You Can Do About It) – Ep. 15Here’s the million-dollar question for all entrepreneurs: Why isn’t my business growing? Many business owners struggle with scaling their businesses and they start looking for the answer in new strategies or different tactics. The reality is that the reason why your business isn’t growing is most likely that you haven’t settled strong foundations for it. Our mission at Flourish is to help you get those foundations in place so you can grow a successful business. That’s why in this episode Jane talks about surrounding yourself with the right people and not settlin...
2021-04-0723 minFlourish and Grow to CEOWhat Does It Mean to Run Your Business Like a CEO? - Ep. 14Have you ever thought if you have the skills to become a CEO? Well, we are sure you do, but it is not easy going from the entrepreneur mindset to that of a great CEO. That is why in this episode we focus on the differences between a solopreneur or entrepreneur and a CEO, so you can break out of the gig-master cycle.Pam and Jane talk about the key to changing your mindset into a CEO’s. Pam focuses on the main differences and motivators for entrepreneurs and CEOs and Jane talks about creating a plan to...
2021-03-3116 minFlourish and Grow to CEOInvesting in Your Business Out of Order - Ep. 13How to know if you are investing in the right things to help you grow your business. Experience has taught us that most products, courses, books, and training programs for entrepreneurs out there actually work, but they are not good for everyone.Sometimes the problem with these products is that you are not ready for them yet, thus, you are investing in them at the wrong time to make your business grow. In this episode, Pam and Jane share their personal experiences investing out of order and tell us how to get out of the cycle of...
2021-03-2420 minFlourish and Grow to CEOIt’s the Perfect Time to Work ON Your Business. It’s Time to Create Your Strategic Plan - Ep. 12A CEO’s job is not only to work in the business but to work ON it too! A huge part of business growth is actually working on the strategies and tactics to make the magic happen for you and your company and that is why you should take your time to properly create a strategic plan that supports your vision as a business owner. Today, Pam talks about the difference between strategy and planning, and how these two are combined to create a strategic plan that helps your business grow. Jane shares the fundamentals of strategies and...
2021-03-1722 minFlourish and Grow to CEOHave you Articulated Your Hopes and Dreams for Your Business? Creating Your Vision Statement - EP. 11“Without a vision, people will perish”, says the Bible, and we couldn’t agree more. This is what drives all the actions that you take, so a business cannot flourish without a vision. This is why we’ve dedicated this episode to share with you some tips for creating your vision statement, so you can align all your actions and get more and better results.This time, Pam talks about what is a vision statement, why it is so important, and what you should and shouldn’t include in it, and Jane shares some of her tips to create...
2021-03-1023 minFlourish and Grow to CEOHit the Reset Button, Redirect and Stay Present in the Moment - Ep. 10Most entrepreneurs are so result-driven that it is easy for them to lose sight of living in the present and enjoy what they have or simply letting go of things that they are not enjoying nor are serving them anymore. In this episode, Pam and Jane share some anecdotes from the 2004 crash and what they learn from those hard times. Jane talks about the importance of seeing life choices as redirecting and Pam brings some mindfulness tips to help you hit that reset button and enjoy your journey to flourish and grow to CEO.In t...
2021-03-0332 minFlourish and Grow to CEOProtecting the Most Valuable Asset in Your Business: YOU - Ep. 9You are the greatest asset of your business and, as such, you must protect yourself. This means not only physically but also mentally. Having the proper mindset is key to managing a business like a CEO (which is something we have discussed over in our previous episodes).That is why Pam Ivey and Jane Garee talk about the importance of separating your business goals from your personal worth and focusing on you as a person. In this episode, Pam talks about personal rhythms and stress managing techniques for business owners, and Jane shares her experience with alignment...
2021-02-2432 minFlourish and Grow to CEOOperations Supports Everything We Do In Business and Allows Us to Continue to Earn Money - Ep. 8Once you’ve got the vision, the strategy, and the team, what’s the next step to grow a profitable and sustainable business? That’s Operations! A business cannot run efficiently without proper systems and processes. It is definitely the backbone of the whole structure. In this episode, Pam Ivey talks about the importance of identifying systems and processes to save time and guarantee your business's efficiency, and Jane Garee talks about Operations from the sales point of view and how it interconnects with the vision and the strategy to hit your goals.In today’s episode...
2021-02-1726 minFlourish and Grow to CEOLeadership Isn’t Just for Your Team – Leadership of YOU is Just As Important - EP.7A business is nothing without a strong and committed leader, so how do you know what to do to become the kind of leader other people want to follow?Pam Ivey talks about leading a team and how a team that pulls together and embraces the vision and direction of the leader can create and sustain a business that becomes unstoppable. Jane Garee shares the difference between leaders who are strictly tactical and leaders who inspire others to become better people, which creates a more natural passion for doing business. In today’s episode, you will...
2021-02-1016 minFlourish and Grow to CEOSales Conversations CAN Be Fun! (Hint: Your goal is NOT to get a close) - EP. 6A business isn’t a business unless it’s making money and if it’s making money, that means something is getting sold. Selling and sales are the lifeblood of any business, and a business owner is first and foremost, a salesperson, even if they don’t want to be.Pam Ivey introduces the importance of sales in your business and Jane Garee, our sales expert, shares why selling is the best thing you can ever do for you, your business, and your clients and how it can actually be fun. In today’s episode, you will hear...
2021-02-0330 minFlourish and Grow to CEOKnow Your Clients, Attract New People to Your Business, and Foster Relationships to Grow - EP. 5Branding, marketing and messaging can make a business flourish and grow or derail it completely. Although all the foundational pillars are interconnected, branding, marketing and messaging need to be clear and compelling for client attraction and resonance. Pam Ivey talks about the 5 step process of marketing so you have a clear plan for marketing success. She also discusses why creating a message in the language of your clients, rather than in your own, can be the make it or break it when it comes to marketing. Jane Garee talks about the power of storytelling, and how your cl...
2021-01-2723 minFlourish and Grow to CEOHard Work Alone Is Not Enough. Check Your Inner Game and Vision - EP. 4Nothing is more important than your mindset and what you tell yourself about who you are and what you are capable of doing. Without a strong and well-developed inner game, believing you can have a successful business and actually achieving it are going to be challenging. Pam Ivey talks about the importance of your inner game and how being prepared to handle your limiting beliefs is the most important skill you can master as a business owner. Jane Garee teaches on the necessity of a vision, what the difference is between a vision and a strategy and why...
2021-01-2742 minFlourish and Grow to CEOThe 7 Essential Business Growth Foundational Pillars - EP. 3Building a successful business requires a strong foundation but more importantly, you have to understand how the different parts of the foundation interconnect. Pam Ivey shares how she struggled to create a solid foundation that would provide ongoing success while implementing multiple tactics without a clear strategy to support the different things she was doing. Jane Garee talks about becoming a great Gig Master and then realizing going from gig to gig wasn’t a business that was foundationally sound. Although both of them made good money, true growth and leverage from the business were difficult to achiev...
2021-01-2737 minFlourish and Grow to CEOInaugural Episode: Gigmasters, Solopreneurs and CEOs - EP. 1Welcome to the Flourish & Grow to CEO Podcast! We’re so glad that you’ve joined us in our journey to create this show, a long-time dream for us both.In this, our inaugural episode, we focus on a problem women entrepreneurs often face when trying to build a scalable business. That is the step of going from solopreneur to a CEO with a business growth mindset that allows them to grow their business. SHOW NOTESWe met in 2018 Lisbon, Portugal on a month-long coworking trip through my company, Adventurous Life, and hit it of...
2021-01-2718 minFlourish and Grow to CEOWho Are You As a Business Owner? Know Yourself to Grow a Better Business - EP. 2Having a deep knowledge of who you are, how you are naturally wired and understanding what your core values are, all are essential to obtaining success as a business owner. Your best chance at having a thriving business is when you embrace your core strengths, work in your zone of genius and honor what matters most to you.Pam Ivey talks about learning to understand productivity rhythm and unique skills so you don’t mimic other people and instead, create and run a business that works for you. Jane Garee discusses how people are uniquely wired as visi...
2021-01-2735 minFlourish and Grow to CEOFlourish and Grow to CEOWelcome to the Flourish and Grow to CEO Podcast! We’re so glad that you’ve joined us in our journey to create this show, a long-time dream for us both.We met in Lisbon, Portugal on a month-long coworking trip through my company, Adventurous Life, and hit it off instantly. The next year, November and December of 2019, Jane joined Adventurous Life on another trip, this time to Australia and New Zealand and we knew we just had to work together.Both of us strongly believe in the importance of building strong foundations for successful and...
2021-01-1900 min