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PandaDoc
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EO
Escaped Belarus, Built $100M ARR Business | PandaDoc, Mikita Mikado | EO
Escaped Belarus, Built $100M ARR Business | PandaDoc, Mikita Mikado Hello, EO subscribers!Did you enjoy our recent interview with Tae Yoon, Partner at Altos Ventures? [A Conversation with Tae : https://youtu.be/cTv113vtUy4]Following his insightful interview, we're excited to announce a new series in collaboration with Altos. Through conversations between Tae Yoon and Altos's portfolio companies, we'll explore how Altos's unique investment philosophy, discussed in Tae's interview, is applied in practice. This special podcast series will delve into what makes an investment truly valuable, what's crucial for startup growth, and how VCs...
2025-07-19
44 min
The SaaS Sales Performance Podcast
How PandaDoc's CRO Keith Rabkin 4x Their Teams Average Selling Price
In this episode, Keith joins host Matt Milligan to unpack how he helped PandaDoc scale efficiently after pandemic hypergrowth, revamp its GTM strategy and 4x average selling price, all by doubling down on execution, team alignment, and ICP focus.Keith shares the radical mindset shift that enabled his team to stop chasing "ankle biter" deals and start prioritising the biggest opportunities.You’ll also learn how letting go of non-core use cases helped PandaDoc solidify its category dominance in sales and rev ops.This is...
2025-05-23
30 min
TECH FOR GROWTH
#EP27 Stop Wasting Time on Documents: Automate Agreements with PandaDoc
Are you tired of wasting valuable time on tedious paperwork? PandaDoc is a game-changer for streamlining your document workflow, from creation to signing to payment. It's the all-in-one solution to eliminate manual tasks and boost your team's productivity. Give PandaDoc a try and experience the difference! PandaDoc is a comprehensive agreement management solution facilitating faster document creation, approval, tracking, and e-signing. Its features include automated document generation, CPQ (Configure, Price, Quote) tools, collaborative deal rooms, and smart content adaptation. The platform integrates with various CRMs, payment gateways, and other business tools, offering robust security and compliance features. PandaDoc boasts significant...
2025-01-28
14 min
UpYourStack
PandaDoc and HubSpot: A Better Way to Manage Agreements with Keith Rabkin
In this episode of the UpYourStack Podcast, host Noah Berk is joined by Keith Rabkin, Chief Revenue Officer at PandaDoc, to discuss how their platform simplifies agreement workflows for teams of all sizes.What you’ll learn:What PandaDoc offers: An all-in-one solution for contracts, proposals, and agreements.CPQ made simple: How PandaDoc’s integration with HubSpot fills key gaps in the ecosystem.What sets PandaDoc apart: A focus on ease of use, customer success, and seamless integrations.Keith’s perspective: Tips on delivering value and building tools that users love.If you're a HubSpot user o...
2025-01-27
22 min
Belkins Podcast
How to Sell to a CRO of a $100M Tech Company: PandaDoc’s Keith Rabkin (ex-Google) | Belkins Podcast #10
Welcome back to the Belkins Podcast! In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses.Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups.In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares...
2024-11-07
1h 06
The SaaS Revolution Show
CEO of PandaDoc Shares Lessons in Scaling Past $100M
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Mikita Mikado, Co-Founder & CEO at Unicorn SaaS PandaDoc, who shares his lessons in scaling past $100M ARR. "It takes a lot of patience to run a business at scale. I'm not sure I have it, I feel like I need to build a lot of it. And this tendency of, like, getting something done instead of having conversations around the topic so that people get an insight or bring their perspective on, like, how something needs to be done. It's a really tough transition and...
2024-08-29
40 min
Tekpon SaaS Podcast
248 How to make proposals that make impressions | Podcast with Mikita Mikado - PandaDoc
What if you never had to send another contract or proposal out as an email attachment? And you could create it, track it and get it signed in half the time it usually takes? And close more deals? And be less stressed out? Doing things the way they've always been done can cost you time, money, and even your happiness. That's why there's PandaDoc. It makes small and medium-sized businesses run more smoothly by putting document creation, management, tracking, and e-signing all in one place. Connect with Mikita 👇 Boopos: https://www.pandadoc.comLinkedIn: http://www.linkedin.com/in/mikitamikado Tek...
2024-07-15
21 min
AIs Wide Open Podcast
AIs Wide Open Most Popular: Mikita Mikado (CEO, PandaDoc) - Streamlining Business Workflows with AI
Mikita shares his vision of PandaDoc being the default location for deals to be conducted in 5 years and explains how PandaDoc plans to use AI to achieve that vision. Rohan and Mikita also talk about: a) the ups and downs of being a bootstrapped founder, b) what CROs are looking for in AI, c) data privacy considerations in using off-the-shelf models vs building in-house.
2024-05-14
26 min
Product Thinking
Episode 146: Building Your Next B2B SaaS Unicorn with Mikita Mikado, Co-Founder and CEO of PandaDoc
In this episode of Product Thinking, Mikita Mikado, Co-Founder and CEO of PandaDoc, joins Melissa Perri to share his entrepreneurial journey and the challenges he faced in building PandaDoc. Mikita also highlights the importance of working with talented people in the B2B SaaS world, embracing a growth mindset, and creating a strong organizational culture.
2023-11-22
38 min
The Customer Engagement Lab
Lessons from the lab: Jasper AI
Learn from 3 marketers who did a free trial of Jasper AI. Is the powerful and popular artificial intelligence tool for writing and content marketing worth the investment? Our marketers think so!Also, get a brief history of Jasper AI and its founders. See examples of projects made with Jasper AI and determine if it's worth it to swap from ChatGPT.Also, our marketers do a brief roundtable share of "Marketing Made Me Buy It!" A fun segment that highlights effective marketing campaigns that were engaging enough to make our panelists buy buy buy!🔑 Key...
2023-11-03
49 min
AIs Wide Open Podcast
S1 E15 Mikita Mikado (CEO, PandaDoc) - Streamlining Business Workflows with AI
Mikita shares his vision of PandaDoc being the default location for deals to be conducted in 5 years and explains how PandaDoc plans to use AI to achieve that vision. Rohan and Mikita also talk about: a) the ups and downs of being a bootstrapped founder, b) what CROs are looking for in AI, c) data privacy considerations in using off-the-shelf models vs building in-house.
2023-10-16
26 min
The Hyperengage Podcast
Ep#87: Importance of a Unified Tech Stack for Seamless Customer Experience ft. Ryanne Koch (Sr. Manager, Customer Success, PandaDoc)
In this enlightening episode of The Hyperengage Podcast, Adil Saleh interviews Ryanne Koch, a senior Customer Success Manager at the leading e-sign company PandaDoc. They delve deep into the integration of various tech systems to enhance the customer journey, and how these systems ultimately contribute to a seamless customer experience. As Ryanne says, “It's really important to have as much of a holistic view as possible. So we lean into our tech stack a lot to do that." Watch this episode to get answers to questions like: - How can businesses transition sm...
2023-10-06
21 min
Revenue Champions
114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)
Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?
2023-09-27
47 min
Marketing Dilemmas
How to use customer interviews and insights to fix broken fantasy funnels with Andrei Faji, Director of Marketing at PandaDoc
Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?
2023-08-29
47 min
Remarkable Content with Ian Faison
Vanderpump Rules: B2B Marketing Lessons from the Reality TV Sensation with Bethany Fagan, Head of Content at PandaDoc
Your employees have untapped star potential. Think about it.We all love a little drama, some hot gossip, some spilt tea. And it happens in the office just as much as it happens in a high-end restaurant. We’re not saying you should stir it up for the sake of creating content, but it’s the personalities, interpersonal relationships, and social politics that attract an audience. And you aren’t tapping into that audience. Not yet.If someone were to say, “Want to watch a show about waiters at a fancy restaurant?” You’d probably say no. Well...
2023-08-09
36 min
The Customer Engagement Lab
Powerful Persuasion: 3 tactics to become more influential at work
Use persuasion to advance in your career, achieve more personal goals, and build stronger relationships based on authority. Keith Rabkin and Stephanie Jenkins discuss some of the top persuasion tactics and how they’ve navigated their way into top leadership roles at Google, Adobe, Glassdoor, and now at PandaDoc. In this episode, you’ll learn about:The importance of using PRE-suasion to prime your audienceHow to leverage anchoring techniques in your first impressionsWhy trial lawyers tap into the Reptile theory for convincing juries
2023-08-04
29 min
Confessions of a B2B Entrepreneur
Making B2B Sexy with Travis Tyler of PandaDoc
PandadocTravis LinkedInTravis’s PodcastMonday.com Cookie Automation VideoCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twit...
2023-08-03
28 min
Better Business Podcast
E27: Enhancing Sales and Marketing: Powerful Proposals with PandaDoc
Check out PandaDoc - bit.ly/478T5eH Are you struggling to close deals and win more business? Look no further as Alexei unravels the secrets behind creating powerful proposals that captivate your potential clients, leaving them eager to collaborate with you. Drawing parallels between the key elements of winning proposals and optimizing your website's performance, he sheds light on how these sections can be your key to success. Sections like "Why choose us" or "Case studies" are some of the elements that Alexei goes over. Whether you're an established entrepreneur, a sales professional, or a budding marketer, "Enhancing Sales...
2023-07-31
11 min
B2B Revenue Leaders
The Importance of Building Employee Advocacy Programs | Bethany Fagan (PandaDoc)
This week, Dustin chats with Bethany Fagan from PandaDoc about leveraging content creators and personal brands to help your business. Since budgets are getting tight, it's important to find new ways to make people notice your company. One way to do this is by making the most of your employees' personal brands. It might be tricky, but it's still new and worth giving a shot. If you have any questions or thoughts, you can reach out to Bethany through LinkedIn. Also, check out PandaDoc's website and social media to learn more about their work.
2023-07-11
22 min
The Customer Engagement Lab
AUDIENCE GROWTH: How to build a social audience with 500k+ followers
In this episode, you’ll learn about:Long-term audience growth vs. short-term gimmick “hacks”Ad-supported vs. paywall subscription models for audience growthAudience benchmarks to aim for in years 0-5, 5-10, and beyond Check out I Love the Burg and That's So Tampa on InstagramFollow Travis on InstagramFollow PandaDoc on Instagram
2023-07-07
57 min
Protect the Hustle | A SaaS Podcast
PandaDoc's Mikita Mikado on Harnessing Resilience in the SaaS World
Imagine a towering oak tree, its roots sprawled and deeply anchored in fertile soil while its branches stretch towards the sky. This magnificent tree embodies resilience, as it stands unshaken through the harshest of seasons - whether it be the biting cold of winter or the searing heat of summer. This resilience is its lifeline, and a testament to the principle that having strong roots can help one weather the most tumultuous storms.Now, let’s pivot this to the B2B SaaS landscape. It's an ecosystem where rapid innovation, cut-throat competition, and incessant disruptions are routine. To...
2023-06-13
24 min
I'm Not Selling You Anything
Travis Tyler (Content Producer, Pandadoc)
Welcome back to Season 6 of I’m Not Selling You Anything, presented by Sendspark, humanize your outreach and send a video. On this week’s episode we managed to get a hold of Travis Tyler, Senior Content Producer and more or less the face of PandaDoc. Travis is someone who moved from back office marketing roles into one that sees him front and center for one of the more popular SaaS product in the market. We talk about his bit by a spider moment, some of the people in the B2B space that we admire, what make...
2023-06-01
30 min
The Customer Engagement Lab
Lessons From the Lab: Canva Pro
Today, we're joined by Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Ryanne Koch, Sr. Manager, Customer Success at PandaDoc, for a marketing roundtable discussion.In this month's Lessons from the Lab, we try a free trial of Canva Pro, an online graphic design tool for creating social media posts, presentations, videos, logos, and more. The team will reveal their custom Canva creations and the marketing lessons they learned from trialing the tool. Plus, the group shares what "marketing made them buy" with clever advertising they came...
2023-05-05
44 min
Closing Time: quick insights from sales & marketing experts
The 4 Keys to Successful Sales Proposals -- with PandaDoc's Keith Rabkin
What’s in between a ‘yes’ and a signed deal? It’s the proposal. The proposal is an opportunity to cement the deal or possibly lead it astray, so it’s crucial to get it right. In this episode of Closing Time, Insightly’s Chip House is joined by Keith Rabkin, CRO at PandaDoc. With more than 50,000 customers, the team at PandaDoc has some insights into what works – and what doesn’t – when it comes to proposals. Keith and Chip talk through the 4 keys to successful proposals (timing, format, customer focus, and analytics) that are proven to better engage custo...
2023-04-18
15 min
La Pause Café
Hello La tech 02 : PandaDoc pour signer tes documents en ligne
Découvre une solution révolutionnaire dans l'épisode "PandaDoc pour signer tes documents en ligne". Si tu es un(e) indépendant(e) engagé(e) dans des collaborations en ligne, cet épisode est une pépite d'efficacité. Rejoins-moi dans ce récit où je partage ma propre quête pour simplifier la signature de documents, des contrats de gestion à des accords plus courts.Lorsque j'ai ressenti le poids des processus traditionnels - concevoir des documents attrayants sur CANVA, les envoyer par e-mail, attendre les réponses - j'ai découvert une solution radicale : PandaDoc. J'ex...
2023-04-10
06 min
Tekpon SaaS Podcast
089 The all-in-one tool to create, approve, track & eSign documents | Podcast with Keith Rabkin - PandaDoc
Doing things the way they've always been done can cost you time, money, and even your happiness. That's why there's PandaDoc. It makes small and medium-sized businesses run more smoothly by putting document creation, management, tracking, and e-signing all in one place. It's 2023. Shouldn't your business documents act like it? Connect with Keith 👇 PandaDoc: https://www.pandadoc.com LinkedIn: https://www.linkedin.com/in/krabkin Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose mai...
2023-03-30
22 min
New Technique
Episode 7: Michael Paladino VP of Sales at PandaDoc
In episode 7, Michael Paladino with his experience as VP of Sales at PandaDoc, joins Paul De Barros to discuss how he started out working hard - and the day after college graduation he was working at the back office of the local pavement company. They cover how he handled growth challenges and cost vs production focuses at PandaDoc. Turning to Investing and Wealth - they dive into Michael’s home purchase, starting a family, and all the luck involved with picking a Startup and experiencing a “Tender” offer as the company raises a next round.
2023-03-17
40 min
The Customer Engagement Lab
Video Marketing: How to shoot scroll-stopping videos for your business
🔗 Links:Hayden | Sunny Collabs | https://www.sunnycollabs.comClaire | Big Brothers Big Sisters America https://www.bbbs.orgJuan | Juan Chamorro Videography | https://juanchamorro.com📚 CHAPTERS1:16 - Scroll-stopping TikTok Ads to generate views and comments5:31 - Basics on planning a video shoot for your company7:00 - Batched content to get 1-month of content in 2 hours8:34 - Video shoots gone wrong10:48 - Get on-camera talent relaxed and ready for the shoot14:10 - Biggest mistakes in planning a shoot16:07 - When...
2023-03-03
51 min
The Breakthrough
Ep 26 - Richard Baker, VP, Product Design at PandaDoc
From building the first enterprise UX team at General Electric to leading design teams at OpenGov and PandaDoc, Richard Baker has found an essential common denominator: we're all humans. And his care-driven approach to management has made all the difference.Follow us on Twitter, or visit our website for more episodes.Interested in learning more about TheoremOne? Learn more here: https://www.theoremone.co/
2023-02-23
41 min
Marketing Happy Hour
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!). Here's a peek at what we cover in this episode: [00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc. [00:09:08] - Travis breaks down the history of "edutainment" a...
2023-02-23
52 min
Product Agility
Scaling Product Excellence @ PandaDoc Insider Secrets for Scrum Masters & Agile Coaches With Denis Salnikov
Send us a textDenis Salnikov is a Head of Agile Practice at PandaDoc. He and Ben explored just what this role means in a company that is successfully using LeSS Huge - https://less.works/less/less-huge.What themes did we explore?How does PandaDoc decide how to group the features on their backlog?PandaDoc has managers. What are their tips for making it work?What does a Head of Agile Practices at PandaDoc do on a day-to-day basis?Here are some of the highlights00:01:38 - How...
2023-02-16
24 min