Shows
Between Product and PartnershipsNavigating Product Leadership Through Acquisition: Lessons from Shipt and TargetIn this episode, Cristina Flaschen, CEO of Pandium, speaks with Bani Malhotra, a seasoned product leader with experience at Walmart, Shipt, and Narvar. They discuss the complex realities of scaling products, leading through acquisition, and aligning teams around shared goals.Bani’s Background and Product-Driven MindsetBani transitioned from investment banking and venture capital into product management. She has spent over a decade building and leading teams, including serving as the first product manager at Shipt during its $550M acquisition by Target. Her approach combines clear communication, deep context, and a strong focus on...2025-07-2934 minBetween Product and PartnershipsDeveloping standards in the rapidly evolving field of AIIn this discussion, Cristina Flaschen, CEO of Pandium, speaks with Heather Flanagan, Principal at Spherical Cow Consulting, and Shon Urbas, CTO of Pandium, about the complex realities of building integrations when identity, compliance, and data governance are on the line.Heather’s Background and Identity-Centric LensHeather Flanagan draws on years of experience in identity standards, advising governments, nonprofits, and tech companies on secure identity flows. At Spherical Cow Consulting, she emphasizes that integrations are not just about API connections. They must preserve identity and policy context across systems. This lens shapes how sh...2025-07-1536 minBetween Product and PartnershipsNavigating Integration Challenges in Cybersecurity: Insights from Stellar CyberIn this discussion, Cristina Flaschen, CEO of Pandium, speaks with Kayleen Standridge, Senior Technical Product Manager at Stellar Cyber, about the unique challenges of building integrations within cybersecurity platforms.Kayleen’s Background and Approach to IntegrationsKayleen shares her journey from technical support and professional services roles at companies like ClickUp and Podium to leading integration strategy at Stellar Cyber. She highlights how her early customer-facing experience shaped her approach to solving complex integration problems that deliver real value to users.Integration Challenges in CybersecuritySt...2025-07-0222 minBetween Product and PartnershipsEmpowering Consumers and Partners: The Product Principles Behind Carputty’s Platform SuccessIn this discussion, Cristina Flaschen, CEO of Pandium, interviews Archna Carlstone, Head of Product at Carputty, about building, scaling, and evolving SaaS platforms, with a focus on Carputty’s journey from an internal finance tool to a white-labeled SaaS product for partners and customers.Carputty’s Origin and Product EvolutionCarputty was founded in October 2020, with Carlstone as an early team member, focusing on building both consumer-facing and internal tools.The company’s flagship product, the Carputty Flexline, offers a line of credit for car purchases, underwriting consumers rather than vehicles, flippi...2025-06-1727 minBetween Product and PartnershipsDesigning for Developers: Integrations, AI, and UX at CanvaIn this discussion, Cristina sits down with Faria Anzum, Developer Experience Product Design Lead at Canva, to explore her approach to SaaS integrations, developer experience, as well as the impact of AI on building scalable partner ecosystems.Faria’s Role and Canva’s Ecosystem ApproachFaria leads developer experience within Canva’s ecosystem team, focusing on optimizing the end-to-end journey for developers—from discovery and documentation to app submission and launch. Her work spans both external developers and internal teams, ensuring feedback loops that drive continuous improvement in tooling and processes.Buildi...2025-06-0322 minBetween Product and PartnershipsFrom AppExchange to Canva: Lessons from Two Decades in Ecosystems With Indy SenIn this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem.Indy shares hard-earned lessons from his career shaping ecosystems at Salesforce, Box, MuleSoft, Google, and now Canva. From launching on the early Salesforce AppExchange to scaling developer engagement at global companies, Indy dives into what’s changed (and what hasn’t) when it comes to partnerships, platform strategy, and developer marketing.By the way, Indy is running the London Mara...2025-05-2037 minBetween Product and PartnershipsLessons in Resilient Integration Design and Building Integrations That Break (Gracefully)In this episode of Between Product and Partnerships, Cristina Flaschen sat down with Shrijit Patel, Technical Product Manager at Chronograph, to talk about building integration infrastructure, developing anti-fragile systems, and bridging the technical gap as a backend-focused PM. Drawing from his experience at Accenture, FIS, Amazon, and now Chronograph, Shrijit broke down what most PMs miss when thinking about integrations and backend product strategy.--To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page belowBlog: h...2025-05-2028 minBetween Product and PartnershipsCreating a High-Impact Integration Strategy for 2025As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.In this conversation, we spoke with Product Managers and Technology Partnerships Leaders at Justuno, Triple Whale, and Gorgias who’ve successfully tackled integration challenges.Our panelists share:- Why a robust integration strategy important in 2025 including trends to look out for- Frameworks for prioritizing integrations that deliver the greatest impact.- Aligning GTM goals with integration planning --This podcast is hosted by Pandium, the only embedded int...2025-02-0639 minBetween Product and PartnershipsHow to Overcome and Avoid Integration Scaling PainsIn this episode, we’re joined by integration experts Venkat Iyer (Talkdesk), Shon Urbas (Pandium), and Trevor Schueren (Workable) for a deep dive into the strategies behind successfully scaling SaaS integration efforts. Moderated by Pandium CEO Cristina Flaschen, this conversation highlights real-world experiences and offers insights on building scalable, reliable integration infrastructures that run smoothly while offering customers valuable solutions. You’ll hear about the most common mistakes companies make, strategic decisions that impact long-term scalability, and ways to effectively manage API changes and dependencies. Tune in for expert advice on how to avoi...2024-11-0439 minBetween Product and PartnershipsBuild vs Buy: How to Choose the Right Integration Strategy for Your B2B SaaS BusinessJustuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need.From building integrations in-house to outsourcing to different varieties of embedded integration platforms, Justuno has tried a variety of integration strategies. Their CTO and Director of Partnerships share the pros and cons of each strategy, and what B2B SaaS companies should consider when choosing the best way to scale your integration efforts.-- Launch integrations for customers in days instead of months with Pandium's integration deployment platform. L...2024-09-0443 minBetween Product and PartnershipsUnderstanding Different Partnership MotionsIn this podcast interview we sat down with Marco De Paulis, Director, Ecommerce Partnerships at Ryder. Marco stresses the importance of being prescriptive and detailed in integration proposals. By engaging with customers early on, gathering feedback, and incorporating their ideas, the partnership team ensures a more successful integration development. He also shared the long-term impact on customer retention, emphasizing that its not just about a great launch - it's about making your product stickier, keeping those users around for the long haul.Keep up with Marco here!--To access...2024-01-2631 minBetween Product and PartnershipsUncovering the Power of Partner Operations: Strategies, Advocacy, and the State of Partner TechWe interviewed Lindsey Traub, the Sr. Director and Head of Partner Programs and Operations @ Simpro Software. Hear her take on: Making the pitch for resources: How to effectively advocate for the resources your team needs, using data-driven insights and strategic communication.Advocating for partner operations: Why the role of Partner Operations is pivotal from the start to build scalable, robust programs. The state of partner operations tools: The shift from DIY solutions to sophisticated, ready-to-deploy technologies. ROI in partner operations: How to capture and demonstrate the real...2023-10-3038 minBetween Product and PartnershipsExploring Overlooked Aspects of Building Integrations & Partnerships: Considerations for Use Cases and ScalabilityOn this episode of our podcast Between Product and Partnerships we interviewed Swetha Kolli, Head of Integrations Engineering and Technical Services at Bolt. In this interview she shared: Frequently neglected parts of the integration and technology partnerships building process.Her perspective on the partner technology landscape and pain points that remain unaddressed.What to include in an integration proposal for technical teams.Connect with Swetha here: https://www.linkedin.com/in/swethakolli/ --To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below2023-09-1827 minBetween Product and PartnershipsChoosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared: *A framework for choosing strategic partnerships optimized for joint value.*Where he believes tech partnerships bring the most business value.*Advice for managing expectations around ROI.--To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page belowBlog: https://www.pandium.com/blogTech Partnerships & Product Management Resources: https://www.pandium.com/resource-center2023-08-0828 minBetween Product and PartnershipsLearnings From a Decade of Product Partnerships w/ the Head of Partner Growth at Atlassian - Episode 15Richard O'Connell is the Head of Partner Growth at Atlassian, and has been working on product partnerships at Atlassian for a little over a decade.In this interview Richard shares: How he suggests partner managers and leaders objectively assess new partnerships to get ahead of potential problems. What to keep in mind when partnering with competitors and how to structure those partnerships. Why lack of executive alignment shouldn't be a deal breaker for new partnerships. Where partner relationships tend to struggle the most. How to communicate with executives when a partnership needs help. What partner managers should...2023-03-0924 min
Partnership UnpackedThe State of Partnership Ops in 2023 with Asher Mathew Kelly Sarabyn Are you by yourself right now? No, I don’t mean are you alone… I mean, are you the only one in your organization managing partnerships? I know I am! And in that respect we aren’t alone… in a recent survey of 664 professionals by Hubspot and Partnership Leaders, 59.6% of the respondents reported having at least one employee working full time on partner operations. The report went on to share some pretty interesting findings with regard to the size of partner ops, the different kinds of partn...2023-02-2747 min
Between Product and PartnershipsThe Benefits of Reporting to Sales & Best Practices for Cross-functional Collaboration - Episode 14In this episode of Between Product and Partnerships, we spoke with Katherine Tooley, a Technology Partnerships Manager at LogicGate, a modern risk management platform. An an engineer turned technology partner manager, she now serves as a liaison between sales, CX, and product teams to collaboratively identify integration solutions that provide value to their market base. In his interview Katherine shares: * What drove her transition from engineering to tech partnerships* The technical understanding she recommends for tech partner managers* Best practices and processes for collaborating with and enabling sales & CX regarding integrations...2023-01-2635 min
Between Product and PartnershipsAuditing the Health & Mutual Success of Tech Partnerships - Episode 13In this episode we spoke with Caitlin Teed, an integration partner manager at Ryder Ecommerce by Whiplash, a 3rd party logistics provider for enterprise and fast growing Ecommerce brands. In this episodes Caitlin shares: Skills from her time in customer success that helped set her up for success in as a tech partner manager Skills that new partnership managers should focus on developing early onHow she aligns on, decides, and creates metrics and goals with partnersTools that have been helpful in managing relationships with her partner - including a partner health audit & mutual success pla...2023-01-1233 min
Between Product and PartnershipsTactics for Scaling Technology Partner Marketing and Attribution Tracking - Episode 12Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:How smaller companies can get the attention of larger partnersUnderutilized methods for co-marketing How she’s scaled co-marketing & attribution tracking What to do before taking joint-solutions to marketA framework for assessing the compatibility of a tech partnership Read the transcript here: https://www.pandium.com/blogs/tactics-for-scaling-partner-marketing-and-attribution-tracking --To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page belowDownl...2022-10-2839 min
Between Product and PartnershipsAddressing Barriers to Technology Partner Engagement and Enablement - Episode 11Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were a lot of barriers to entry for tech partners, specifically when it came to building, accessing, and deploying integrations. In this interview Rachel shares: Barriers to entry that negatively impact technology partners engagement. Advice for working with the product org and technology partners to identify and build high value integrations.Tools and processes for scaling collaboration with internal product teams & technology partners. Read the transcript here: https://www.pandium.com/blogs/processes-for-improving-tech-partner-engagement-and-enablement --2022-09-2928 min
Between Product and PartnershipsLeveraging Partner Data & Tracking Partner Influence on Sales - Episode 10Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data. Kalen has worked in SaaS partnerships and sales for the past 10 years, and shares his thoughts on: Why sales teams should be leveraging second-party/partner data Best practices and pitfalls for enabling sales teams to leverage partner dataProcesses, systems, and technologies he has used in the past to help with tracking partner influence and attribution within the sales pipelineAdvice for quantifying the value of partner influence within a burgeoning partner programRead the transcript here: 2022-08-1821 min
Between Product and PartnershipsContent Marketing for B2B SaaS & Technology Partnerships - Episode 9Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta, a content studio for B2B SaaS companies. In this episode Rish shares: Why B2B SaaS companies should be investing in video marketing in particular. How SaaS companies can ensure that their content and video marketing not only educates potential customers, but translates into more conversions, sales, and higher product adoption.Types of content and video marketing for technology partnerships, whether you're marketing your ecosystem platform or your relationship with other platforms. Where B2B SaaS companies can start with their content and video marketing strategy. Read...2022-08-0420 min
Between Product and PartnershipsApp Marketplaces and Managing the Long-Tail Partner Experience - Episode 8Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.In this interview, Ian talks about his transition into technology partnerships and shares: Features of app marketplaces that are attractive to customers and partners. How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships. Ways to provide a good partner experience at scale for longtail partners and partner developers who are building integrations.The importance of having flexibility with partner prog...2022-07-2040 min
Where DOOH Meets AdTechCrazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Netflix names Microsoft as partner for new consumer subscription planhttps://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutionshttps://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutionsHivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)https://www.prnewswire.com...2022-07-1708 min
Between Product and PartnershipsDesign-First Approach to Building APIs & a Developer Experience and Industry Trends - Episode 7Steve Rodda is the CEO of Stoplight, a global API design and documentation platform that helps SaaS companies design, test, mock, & document APIs. For several years he has held various leadership roles in engineering and product management, leading large organizations like SolarWinds and Cherwell. Along with discussing trends in how companies are designing and documenting their APIs, in this interview Steve shares: What it means to be an API-first company, and what API first means today.What “Design-First" means when it comes to APIs, and processes and tooling to use in the design phase of bui...2022-07-0835 min
Between Product and PartnershipsStrategies for Prioritizing Tech Partners and Refining the Tech Partner Experience - Episode 6Krishanth Thangarajah is the Senior Director & Head of EMEA and LATAM Partnerships at Yellow.ai working with Channel and Tech Partners. Before Yellow.ai, he spent 3 years at Freshworks where his team vetted use cases and added 600 integrations in his first year there. Eventually becoming the Head of Partnerships, he worked with this team to decide what partners to prioritize and how they could add value to their long-tail of partners. In this interview, Krishanth shares advice on: How product and partnership teams can invest in scoping use cases. Measuring tech partnership's impa...2022-06-3046 min
Between Product and PartnershipsAdvice for Building and Managing a Technology Partner Program - Episode 5Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become a million-dollar ARR channel, and launched an app marketplace with 75+ integrations. In this interview, he shares advice for growing a partnerships team, what he looks for when hiring tech partner managers, advice for the interview process, metrics and tools for measuring the success of tech partnerships, and how he decides and audits his investment in new and existing partners. Gorgias...2022-06-2330 min
Between Product and PartnershipsUser-Centric Approach for Building Product Integrations - Episode 4Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, and shares processes she has used to implement this approach in her day-to-day. She also provides tactical advice for collecting user data and keeping up to date with integration changes.Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here: Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companiesPartnerships & Product Management Resources: https://www.pandium.com/r...2022-06-1635 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow To Build a Tech Partner Program That WorksIn this episode of SaaS Connect by Cloud Software Association, Cristina Flaschen, CEO and Founder at Pandium shares her experience about how to build a tech partner program.
Pandium is an integration marketplace that provides a service to help launch integrations six times faster and with 70 percent less engineering.
In this discussion, the following points are covered:
The most important metrics dependent on organizational goals and the stage of the business.
Core elements that go into building an effective program.
Ways to get strategic alignment in your organization.
Data that shows that integrations impact...2022-06-1652 min
Between Product and PartnershipsDefining Data Integration and The Modern Data Landscape - Episode 3Arpit Choudhury, the Founder of astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem. The experienced data leader and educator talks about the biggest challenges to offering and managing product integrations, how to assess the internal data landscape of b2b customers when building integrations, how customers are currently evaluating integrations, and more. Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here: Blog: https://www...2022-06-1041 min
Between Product and PartnershipsDeveloper Experience for Partners & Customers: Trends and Best Practices - Episode 2Sid Maestre, The Director of Developer Relations and Advocacy at Lob, talks about customer vs partner DX, trends in developer relations and API standards, and creating a developer community. If you're interested in networking with others working on building integrated product partnerships, we invite you to apply to be a member of the SaaS Ecosystem Alliance at SaaSEcosystemAlliance.comInterested in reading more content like this? Check out our blog for more actionable content and interviews with product, partnerships, engineering, and business professionals working on this problem: https://www.pandium.com/blog 2022-06-0244 min
Between Product and PartnershipsBuilding Product Integrations that Drive the Most Business Impact with Francois Grenier - Episode 1We Interviewed Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform about the importance of product thinking for technology partnerships, building Integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more. If you're interested in networking with others working on building integrated product partnerships, we invite you to apply to be a member of the SaaS Ecosystem Alliance at SaaSEcosystemAlliance.com2022-05-2541 min
Google Cloud Platform PodcastPandium with Cristina Flaschen and Kelly SarabynThis week is all about business-to-business marketplace software with Pandium as Mark Mirchandani and Max Saltonstall talk with our guests Cristina Flaschen and Kelly Sarabyn. The Pandium platform helps companies build and support in-app marketplaces with a focus on software integration and flexibility. Kelly and Cristina start by explaining how Pandium deals with scalability for clients with multiple users and partners. Cristina elaborates on Pandium’s role in facilitating integrations, helping customers build customized, flexible solutions. We discuss how APIs are handled and the way Pandium takes care of authentication, security, and other standard pieces. We...2020-07-1538 min
Google Cloud Platform PodcastPandium with Cristina Flaschen and Kelly SarabynThis week is all about business-to-business marketplace software with Pandium as Mark Mirchandani and Max Saltonstall talk with our guests Cristina Flaschen and Kelly Sarabyn. The Pandium platform helps companies build and support in-app marketplaces with a focus on software integration and flexibility.Kelly and Cristina start by explaining how Pandium deals with scalability for clients with multiple users and partners. Cristina elaborates on Pandium’s role in facilitating integrations, helping customers build customized, flexible solutions.2020-07-1538 min