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ChaiNet: The Agentic Commerce Podcast
ChaiNet: The Agentic Commerce PodcastWhat D2C Brands Must Do Before AI Agents Become The BuyerOn this episode of ChaiNet, we sit down with Anant Bhat, Co-founder and CTO of Paperflite.After a decade at Cognizant, Anant left to build a content intelligence platform. But today, we’re talking about what happens when AI agents become the shoppers instead of humans.In this conversation, Anant breaks down:* What changes when AI agents shop on behalf of consumers?* Whether great creatives still matter when the buyer isn’t human.* What “AI-ready content” actually looks like for D2C brands.* How AI will reshape India’s...
2026-03-1049 minThe Business Game
The Business GameSaaS Co-Founder: The New Rules of SaaS GrowthSend a textYega Kumarappan, Co-founder and CPO of Paperflite, joins The Business Game to explain how AI is reshaping the SaaS landscape and why the traditional advantages of software companies are disappearing. Paperflite is a sales intelligence platform that helps sales teams close deals faster through prospect intelligence, content intelligence and conversation intelligence. But in today’s AI driven world, building software is no longer the hard part. Yega explains why distribution, industry depth and high performance teams are now the real competitive advantages. 
2026-03-091h 04The WordBirds Podcast with Chris Willis
The WordBirds Podcast with Chris WillisMake It Land: How Product Is CommunicationsBig idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).You’ll learn: How to turn 30-minute content into 5-minute winners The one doc that keeps Sales/Marketing/Support on the same story Guardrails for AI so you keep nuance + product “soul” Why PLG fails without built-in communication
2025-10-0126 minThe Last Word on Product Marketing
The Last Word on Product MarketingEPISODE 11: Michele Nieberding Shares Her Top Use Cases and Future Predictions for AI in Product MarketingLiza Cichowski interviews Michelle Nieberding, a director of product marketing at Treasure Data and an expert in leveraging AI for marketing strategies. They discuss the top use cases for AI in product marketing, including customer insights, messaging, and asset generation. Michele predicts that the future of AI in marketing will include more precise personalization and stronger automation. The conversation also touches on Michelle's career journey, leadership lessons, and personal growth through learning a new sport.TakeawaysAI tools can help mine customer insights effectively.Personalization in marketing is crucial for engagement...
2025-09-0535 minElephants in the Boardroom
Elephants in the BoardroomAgentic AI and the Future of Industry InnovationGraeme Codrington and Dean Van Leeuwen open this episode with a tribute to Paul Stanley, the former CEO of Achilles, whose legacy transformed the supply chain and ESG sectors. His dedication to transparency inspired this episode's deep dive into the fast moving world of artificial intelligence, where Ginni Rometty's foresight of AI's pervasive influence in decision-making is coming to life. Imagine AI that doesn't just follow orders but autonomously improves customer experiences and tackles major challenges. Discover the phenomenon of agentic AI - an autonomous force poised to redefine business operations, yet shrouded in both...
2025-07-0452 minThe 22 Show by SaaS22
The 22 Show by SaaS22The 22 Show Ep 7 | Your SaaS sales blueprint for 2025 and beyond ft. Shuba BaskaranIn this episode, we sit down with Shuba Bhaskaran, a former programmer turned sales leader, to uncover the honest truths behind her transformation—and how she built a sales career grounded in empathy, adaptability, and modern tools like AI.Whether you're a sales professional, founder, startup leader, or just exploring the human side of business, this conversation is packed with real-life stories, tactical insights, and reflections on navigating change.🎯 What You'll Learn:How Shuba transitioned from programming to leading sales teams• The biggest shifts in the sales landscape• Foundational sales challenges—and how she overcame them• How AI is reshaping sal...
2025-07-0338 minMarketing Team of One
Marketing Team of OneWhat's REALLY Going On Between Your Sales and Marketing Teams?In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-making — plus a LinkedIn presence that's intentionally more "goofball" than buttoned-up. She shares how her anthropology background helps her decode customer behavior, why brand awareness alone won't pay the bills, and how she builds tight alignment wi...
2025-03-271h 00Digital Marketing Today
Digital Marketing TodayMaximizing Campaign Success with Advanced Marketing Analytics ToolsDigital Marketing Today PodcastHarness the Power of Marketing AnalyticsWelcome to Digital Marketing Today, the podcast that keeps you at the forefront of the digital marketing world! In our latest episode, we delve into the pivotal role of marketing analytics tools and how they fuel data-driven digital marketing strategies.Join us as we discuss the key benefits of harnessing data to refine your marketing efforts, understand customer behavior, and skyrocket your campaign efficacy.Discover how Salesforce Marketing Cloud unveils deep customer insights.See why HubSpot's Marketing...
2023-11-2204 minFull-Funnel B2B Marketing Show
Full-Funnel B2B Marketing ShowEpisode 104: How to use intent data to identifi engaged accounts for ABM with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode I will tell you how to unlock the power of intent data and use it to determine who is engaging with your brand and what they're looking for. By understanding the intent of your audience, you can create more effective marketing campaigns that truly resonate with your target audience.On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our...
2023-02-2256 minThe Content Cocktail Hour
The Content Cocktail HourThe Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro 1:00 Conversation with Akshaya 3:55 Newsletter Nerd Show 7:36 Rise of newsletters 9:30 Affinity 15:58 Measuring success 17:50 Lessons for marketers 21:30 Promoting newsletters 23:52 Find your why 24:58 Outro
2022-10-1400 minLucid
Lucid#37 - Into Sales with Varshni GurumoorthyLucid talk to Varshni Gurumoorthy, a leading sales executive in Paperflite (a SaaS startup) about her transition to sales from engineering, the different facets of sales and how today's world of sales is shifting. Topics discussed in this podcast : - Deep dive into sales - Big tech v/s startup  - Learnings as an engineer and as a sales representative - Benefits of Linkedin and networking  - Sales x Web3 Production Credits - Raajas R  Socials - 
2022-05-041h 17Cuppa Press
Cuppa PressA Beginner's Guide to Sales EnablementWhat does a hip nightclub have to do with Sales Enablement? Are you calling yourself an Enablement team when you're in fact a Marketing team? What does success look like in Sales Enablement? Melissa Madian, founder of TMM Enablement Services and author of Enabler? I Hardly Know Her joined us on Cuppa Press recently to answer all of this and more. Time Stamp: 00.46 - Sales enablement as an everyday concept 02.37 - The sales enablement equation 04.34 - Key traits of...
2021-09-2721 minCuppa Press
Cuppa PressDifferentiation Hot TakesIf asked about trashy differentiation tricks that are touted as best practices, most people might hold back. But Peep Laja is not most people. Having spearheaded brands such as CXL and Wynter, Peep steamed out hot takes one after the other, without holding back. "Differentiation has somehow become something you can sprinkle on top. So you're a SaaS company. And then you turn to your marketer or your copywriter and say, ‘Hey, can you add some differentiation on top?’ That doesn't work. Differentiation is not a line of copy. It starts with...
2021-07-0135 minПрактикаDays
ПрактикаDaysAccount-based marketing для b2b и b2c. Алексей МарушевскийAccount-based marketing.В гостях Алексей Марушевский, директор Boon Edam Россия, консультант ABM expert, эксперт в маркетинге на сложных рынках с практическим опытом более 20 лет. Говорим об Account-based marketing (или маркетинге ключевых клиентов) – это точечный подход в b2b-маркетинге. В рамках ABM усилия отделов продаж и маркетинга концентрируются на работе, привлечении и сопровождении тех клиентах, которые купят с большей долей вероятности. За счет различных средств персонализации и автоматизации ABM становится актуален и для b2c, о чем мы тоже поговорили.Материалы, о которых Алексей говорил в сегодняшнем эфире доступны по ссылке - https://views.paperflite.com/collections/608bfbc1169a7c01016a296b/sections/608b130b247392569af8ab5bСайт компании: https://www.boonedam.com/ru-ru/ и https://abm-expert.ru/ПрактикаDays - ежедневные эфиры о e-commerce, ритейле, технологиях, новых бизнес-моделях и предпринимательстве. Наши гости - предприниматели, от домашних стартапов до участников списка Forbes, топ-менеджеры интернет-магазинов и международных корпораций.Цель ПрактикаDays - это расширение кругозора. В эфирах мы узнаем, как на практике работает тот или иной бизнес, о целях, стратегиях, решениях, технологиях, ошибках, перспективах и идеях, которые можно использовать или просто учитывать в своей работе.Мир стремительно ускоряется, в бизнес врываются цифровые технологии, маркетплейсы теснят традиционный ритейл, а новые бизнес-модели меняют стиль потребления и жизни. Будьте в курсе происходящих вокруг изменений, ловите тренды, смотрите шире на свой бизнес, свою работу и находите лучшие решения вместе с ПрактикаDays!Партнеры проекта:⇢ MediaNation - агентство digital-маркетинга https://medianation.ru/⇢ Perfluence - агентство по работе с блогерами и инфлюенсерами. Продажи через блогеров по модели CPA https://perfluence.net/ ⇢ Чекбокс - платформа Sameday-доставки с экономикой Next Day https://checkbox.ru/⇢  Aplaut - увеличение продаж в e-commerce через пользовательский контент https://aplaut.com/ ■ Подписывайтесь на ютуб-канал ПрактикаDays: https://www.youtube.com/c/preboris/vi... ■ Программа и новости проекта в Telegram-канале https://t.me/praktikadaysonline■ Подробнее о проекте ПрактикаDays, программа эфиров и ссылки на каналы: http://praktikadays.ru/
2021-06-3046 minCuppa Press
Cuppa PressLive streaming as part of your outreach strategyB2B brands have toppled the podcast bandwagon with a new podcast launching every 8.9 minutes (that’s a completely made up stat, but you get the idea). They create these podcast episodes, cross their fingers, shut their eyes tight in prayer, and hope their listenership magically increases at the blink of an eye. If this is you, you’re probably nodding your head now, especially if you’re just starting your podcast from scratch. And if you’re even remotely involved in content, you know this approach is every content creator’s Achilles heel. But what...
2021-04-1929 minCuppa Press
Cuppa PressContent Strategy for DummiesPosting content on every social media platform, every single day works for people with an extensive team dedicated just for this. But will it work for you? Making you ponder on this is Kris Hughes, a content strategist with over a decade’s experience. Kris has worked in multiple domains ranging from sports to SaaS. He’s also building the Leapfrog Collective, a community for emerging professionals to build their personal brands by leveraging content! He breaks down everything related to content strategy in the newest episode of Cuppa Press. Time Stam...
2020-12-2924 minCuppa Press
Cuppa PressStories, Vulnerability, and Binge-Worthy ContentAs the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home. Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press. A strong advocate of stories and creative writing, she helps brands identify cornerstones that set them apart and map out a course for content to ensure it reaches the audience in the right way. In this episode, we explored the length and breadth o...
2020-11-2300 minCuppa Press
Cuppa PressHow to Build Your Marketing Superhero Suit"It's never about what we deserve. It's about what we believe." - Wonder Woman What happens when you believe you can truly make a difference? You become a Superhero. Marketers are nothing short of being superheroes to the organization and the audience they seek to serve. So, how do you go ahead with building a marketing superhero suit for yourself? Join us in our conversation with Juinn Tan, the Head of Marketing at Supahands, an Olympic weightlifter, and an AI enthusiast, to learn how. Time Stamp
2020-10-1400 minCuppa Press
Cuppa PressA Beginner's Guide to NewslettersA newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters. In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—Much Ado about Content Marketing—for over 2 years now, talks about what it takes to start a newsletter. Time Stamp 1:10 - Shift from Sales to Marketing 3:33 - You can’t sell what you d...
2020-09-2824 minB2B продажи хлеб вода и 2 процента
B2B продажи хлеб вода и 2 процентаКак маркетинг эволюционируетВ этом эпизоде подкаста "Хлеб вода и 2%"  Рустам Гайнуллин  вместе с Алексеем Марушевским (директором  Boon Edam Russia, консультантом ABM expert) обсуждали account-based  marketing - сфокусированную стратегию совместной работы отделов продаж и  маркетинга по привлечению и развитию клиентов. Руководство по ABM и много других материалов по теме - в контент-хабе https://views.paperflite.com/collections/5f106a2e28df206e68575f83 Потестировать сервис интент-данных - https://bombora.com Highlights: Account-based маркетинг, что это и зачем нужно? Контентные комнаты Performance marketing Омниканальность Linkedin Как взаимодействие продаж и маркетинга может изменить рынок B2B продаж в России Синергия между маркетингом и продажами и требования руководства Закрытые двери и как они открываются (фасилитация) Напутствие Слушайте обсуждение актуальных для B2B продавцов вопросов и не забудьте подписаться на наш канал https://tgtg.su/hlebvoda  Добавляйте выпуск в очередь на Яндекс-Музыке.  Music credits: Warm Vacuum Tube by Admiral Bob (c) copyright 2019 Licensed under a Creative Commons Attribution (3.0) license. I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license.
2020-09-2347 minCuppa Press
Cuppa PressDecoding Presales and Product ManagementA Passionate presales and product management specialist, Kishore never agrees with anyone who says presales is just about preparing presentations. Latest in Cuppa Press is a very candid conversation with Kishore, who currently heads Presales at Kriti Labs. Some key topics addressed in this conversation where we decode Product Management and Presales include: Role of content in product management Overcoming friction between content and product teams Why stories matter in presales Why a degree cannot replace problem-solving skills Kishore is also actively mentoring people in the product management and presales...
2020-09-0839 minCuppa Press
Cuppa PressSelling in This Digital Economy“Don’t let personalization be perceived as creepy!” exclaims Mike Cook, the Director of Research at DT consulting. He further goes on to call the pandemic “Online’s Big Bang moment”. Talking about how businesses can enable sales in today’s digital economy, Mike predicts the following: 1) Collaborative and easy-to-use platforms are going to replace the old legacy platforms 2) Virtual tours and augmented reality interactions are going to take the e-commerce world by storm! 3) Our fundamental approach to delivering services to our clients will be disrupted 4) Massive reallocation of budgets 5) Increased sensitivity towards data and privacy And a lot more. Tune in to thi...
2020-08-2021 minCuppa Press
Cuppa PressContent Marketing Playbook for SMBs“As a content marketer, what has always excited me about my job is to get the stories of brands across to their audience and create magical experiences. On the other hand, it is also quite depressing to see that businesses focus on selling and swamping people with ads”. Attention all Small and Medium-sized businesses! At some point, you might have been guilty of doing the same. If you think you’ve invested sufficient resources, time, and money into content marketing and are still not seeing results, you may have to reconsider your s...
2020-08-0423 minCuppa Press
Cuppa PressLinkedIn, Quora, and Personal BrandingPersonal Branding is no longer reserved for C-Suite executives. It has got little to do with your achievements and a lot to do with putting your vulnerable, authentic self out there. Amidst all the noise about personal branding, how do you devise a strategy that works for you? How can you leverage LinkedIn and Quora to power up your personal brand? What is the end game? Hardik Lashkari—founder of Content Flavour—reveals in this episode of Cuppa Press.
2020-07-2817 minCuppa Press
Cuppa PressAll things BrandingWhen Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room”, he clearly knew what he was talking about. But is there a way to direct this dialect? In this episode of Cuppa Press,digital marketer Imraan Moh gets candid and answers the frequently asked questions about branding. He drills down to the basics of what branding really means and builds up from there. He also has an important message - stay tuned till the end to find out.
2020-07-1020 minCuppa Press
Cuppa PressBrand Storytelling for MillenialsStories have been an imperative part of human lives since inception, and have now become an indispensable part of marketing as well. Apart from humanizing your brand, stories also have the ability to leave a powerful imprint in the minds of your audience. Through stories, you can make your audience laugh, cry, fume in anger, or celebrate with you.  In this episode of Cuppa Press, Brand Storyteller Vanshika Mehta throws light on how brands can convey their story in a way that will make people, especially millennials, pause, listen, and connect with the story.
2020-06-2311 minTheProdcast
TheProdcastEpisode 8: Why I quit the US job to startup in Chennai?Interviewing Yega, CO-Founder Paperflite, about his journey on becoming an entrepreneur and managing a stellar content everything platform, his favourite books and much more. 
2019-11-1923 min