Shows
Marketing Team of OneWhat's REALLY Going On Between Your Sales and Marketing Teams?In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-making — plus a LinkedIn presence that’s intentionally more “goofball” than buttoned-up. She shares how her anthropology background helps her decode customer behavior, why brand awareness alone won’t pay the bills, and how she builds tight alig...2025-03-271h 00
Digital Marketing TodayMaximizing Campaign Success with Advanced Marketing Analytics ToolsDigital Marketing Today PodcastHarness the Power of Marketing AnalyticsWelcome to Digital Marketing Today, the podcast that keeps you at the forefront of the digital marketing world! In our latest episode, we delve into the pivotal role of marketing analytics tools and how they fuel data-driven digital marketing strategies.Join us as we discuss the key benefits of harnessing data to refine your marketing efforts, understand customer behavior, and skyrocket your campaign efficacy.Discover how Salesforce Marketing Cloud unveils deep customer insights.See why HubSpot's Marketing...2023-11-2204 min
Full-Funnel B2B Marketing ShowEpisode 104: How to use intent data to identifi engaged accounts for ABM with Stapho ThienpontSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode I will tell you how to unlock the power of intent data and use it to determine who is engaging with your brand and what they're looking for. By understanding the intent of your audience, you can create more effective marketing campaigns that truly resonate with your target audience.On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our...2023-02-2256 min
The Content Cocktail HourThe Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite
Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro 1:00 Conversation with Akshaya 3:55 Newsletter Nerd Show 7:36 Rise of newsletters 9:30 Affinity 15:58 Measuring success 17:50 Lessons for marketers 21:30 Promoting newsletters 23:52 Find your why 24:58 Outro 2022-10-1400 min
Lucid#37 - Into Sales with Varshni GurumoorthyLucid talk to Varshni Gurumoorthy, a leading sales executive in Paperflite (a SaaS startup) about her transition to sales from engineering, the different facets of sales and how today's world of sales is shifting.
Topics discussed in this podcast :
- Deep dive into sales
- Big tech v/s startup
- Learnings as an engineer and as a sales representative
- Benefits of Linkedin and networking
- Sales x Web3
Production Credits - Raajas R
Socials -
2022-05-041h 17
Cuppa PressA Beginner's Guide to Sales EnablementWhat does a hip nightclub have to do with Sales Enablement?
Are you calling yourself an Enablement team when you're in fact a Marketing team?
What does success look like in Sales Enablement?
Melissa Madian, founder of TMM Enablement Services and author of Enabler? I Hardly Know Her joined us on Cuppa Press recently to answer all of this and more.
Time Stamp:
00.46 - Sales enablement as an everyday concept
02.37 - The sales enablement equation
04.34 - Key traits of...2021-09-2721 min
Cuppa PressDifferentiation Hot TakesIf asked about trashy differentiation tricks that are touted as best practices, most people might hold back.
But Peep Laja is not most people. Having spearheaded brands such as CXL and Wynter, Peep steamed out hot takes one after the other, without holding back.
"Differentiation has somehow become something you can sprinkle on top. So you're a SaaS company. And then you turn to your marketer or your copywriter and say, ‘Hey, can you add some differentiation on top?’ That doesn't work.
Differentiation is not a line of copy.
It starts with...2021-07-0135 min
ПрактикаDaysAccount-based marketing для b2b и b2c. Алексей МарушевскийAccount-based marketing.В гостях Алексей Марушевский, директор Boon Edam Россия, консультант ABM expert, эксперт в маркетинге на сложных рынках с практическим опытом более 20 лет. Говорим об Account-based marketing (или маркетинге ключевых клиентов) – это точечный подход в b2b-маркетинге. В рамках ABM усилия отделов продаж и маркетинга концентрируются на работе, привлечении и сопровождении тех клиентах, которые купят с большей долей вероятности. За счет различных средств персонализации и автоматизации ABM становится актуален и для b2c, о чем мы тоже поговорили.Материалы, о которых Алексей говорил в сегодняшнем эфире доступны по ссылке - https://views.paperflite.com/collections/608bfbc1169a7c01016a296b/sections/608b130b247392569af8ab5bСайт компании: https://www.boonedam.com/ru-ru/ и https://abm-expert.ru/ПрактикаDays - ежедневные эфиры о e-commerce, ритейле, технологиях, новых бизнес-моделях и предпринимательстве. Наши гости - предприниматели, от домашних стартапов до участников списка Forbes, топ-менеджеры интернет-магазинов и международных корпораций.Цель ПрактикаDays - это расширение кругозора. В эфирах мы узнаем, как на практике работает тот или иной бизнес, о целях, стратегиях, решениях, технологиях, ошибках, перспективах и идеях, которые можно использовать или просто учитывать в своей работе.Мир стремительно ускоряется, в бизнес врываются цифровые технологии, маркетплейсы теснят традиционный ритейл, а новые бизнес-модели меняют стиль потребления и жизни. Будьте в курсе происходящих вокруг изменений, ловите тренды, смотрите шире на свой бизнес, свою работу и находите лучшие решения вместе с ПрактикаDays!Партнеры проекта:⇢ MediaNation - агентство digital-маркетинга https://medianation.ru/⇢ Perfluence - агентство по работе с блогерами и инфлюенсерами. Продажи через блогеров по модели CPA https://perfluence.net/ ⇢ Чекбокс - платформа Sameday-доставки с экономикой Next Day https://checkbox.ru/⇢ Aplaut - увеличение продаж в e-commerce через пользовательский контент https://aplaut.com/ ■ Подписывайтесь на ютуб-канал ПрактикаDays: https://www.youtube.com/c/preboris/vi... ■ Программа и новости проекта в Telegram-канале https://t.me/praktikadaysonline■ Подробнее о проекте ПрактикаDays, программа эфиров и ссылки на каналы: http://praktikadays.ru/2021-06-3046 minCuppa PressLive streaming as part of your outreach strategyB2B brands have toppled the podcast bandwagon with a new podcast launching every 8.9 minutes (that’s a completely made up stat, but you get the idea).
They create these podcast episodes, cross their fingers, shut their eyes tight in prayer, and hope their listenership magically increases at the blink of an eye.
If this is you, you’re probably nodding your head now, especially if you’re just starting your podcast from scratch. And if you’re even remotely involved in content, you know this approach is every content creator’s Achilles heel.
But what...2021-04-1929 minCuppa PressContent Strategy for DummiesPosting content on every social media platform, every single day works for people with an extensive team dedicated just for this.
But will it work for you?
Making you ponder on this is Kris Hughes, a content strategist with over a decade’s experience. Kris has worked in multiple domains ranging from sports to SaaS. He’s also building the Leapfrog Collective, a community for emerging professionals to build their personal brands by leveraging content!
He breaks down everything related to content strategy in the newest episode of Cuppa Press.
Time Stam...2020-12-2924 minCuppa PressStories, Vulnerability, and Binge-Worthy ContentAs the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.
Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press.
A strong advocate of stories and creative writing, she helps brands identify cornerstones that set them apart and map out a course for content to ensure it reaches the audience in the right way.
In this episode, we explored the length and breadth o...2020-11-2300 min
Cuppa PressHow to Build Your Marketing Superhero Suit"It's never about what we deserve. It's about what we believe." - Wonder Woman
What happens when you believe you can truly make a difference?
You become a Superhero.
Marketers are nothing short of being superheroes to the organization and the audience they seek to serve.
So, how do you go ahead with building a marketing superhero suit for yourself?
Join us in our conversation with Juinn Tan, the Head of Marketing at Supahands, an Olympic weightlifter, and an AI enthusiast, to learn how.
Time Stamp
2020-10-1400 minCuppa PressA Beginner's Guide to NewslettersA newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters.
In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—Much Ado about Content Marketing—for over 2 years now, talks about what it takes to start a newsletter.
Time Stamp
1:10 - Shift from Sales to Marketing
3:33 - You can’t sell what you d...2020-09-2824 min
B2B продажи хлеб вода и 2 процентаКак маркетинг эволюционируетВ этом эпизоде подкаста "Хлеб вода и 2%" Рустам Гайнуллин вместе с Алексеем Марушевским (директором Boon Edam Russia, консультантом ABM expert) обсуждали account-based marketing - сфокусированную стратегию совместной работы отделов продаж и маркетинга по привлечению и развитию клиентов.
Руководство по ABM и много других материалов по теме - в контент-хабе https://views.paperflite.com/collections/5f106a2e28df206e68575f83
Потестировать сервис интент-данных - https://bombora.com
Highlights:
Account-based маркетинг, что это и зачем нужно?
Контентные комнаты
Performance marketing
Омниканальность
Linkedin
Как взаимодействие продаж и маркетинга может изменить рынок B2B продаж в России
Синергия между маркетингом и продажами и требования руководства
Закрытые двери и как они открываются (фасилитация)
Напутствие
Слушайте обсуждение актуальных для B2B продавцов вопросов и не забудьте подписаться на наш канал https://tgtg.su/hlebvoda
Добавляйте выпуск в очередь на Яндекс-Музыке.
Music credits: Warm Vacuum Tube by Admiral Bob (c) copyright 2019 Licensed under a Creative Commons Attribution (3.0) license. I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license.2020-09-2347 minCuppa PressDecoding Presales and Product ManagementA Passionate presales and product management specialist, Kishore never agrees with anyone who says presales is just about preparing presentations.
Latest in Cuppa Press is a very candid conversation with Kishore, who currently heads Presales at Kriti Labs.
Some key topics addressed in this conversation where we decode Product Management and Presales include:
Role of content in product management
Overcoming friction between content and product teams
Why stories matter in presales
Why a degree cannot replace problem-solving skills
Kishore is also actively mentoring people in the product management and presales...2020-09-0839 minCuppa PressSelling in This Digital Economy“Don’t let personalization be perceived as creepy!” exclaims Mike Cook, the Director of Research at DT consulting.
He further goes on to call the pandemic “Online’s Big Bang moment”. Talking about how businesses can enable sales in today’s digital economy, Mike predicts the following:
1) Collaborative and easy-to-use platforms are going to replace the old legacy platforms
2) Virtual tours and augmented reality interactions are going to take the e-commerce world by storm!
3) Our fundamental approach to delivering services to our clients will be disrupted
4) Massive reallocation of budgets
5) Increased sensitivity towards data and privacy
And a lot more.
Tune in to thi...2020-08-2021 minCuppa PressContent Marketing Playbook for SMBs“As a content marketer, what has always excited me about my job is to get the stories of brands across to their audience and create magical experiences.
On the other hand, it is also quite depressing to see that businesses focus on selling and swamping people with ads”.
Attention all Small and Medium-sized businesses!
At some point, you might have been guilty of doing the same.
If you think you’ve invested sufficient resources, time, and money into content marketing and are still not seeing results, you may have to reconsider your s...2020-08-0423 minCuppa PressLinkedIn, Quora, and Personal BrandingPersonal Branding is no longer reserved for C-Suite executives.
It has got little to do with your achievements and a lot to do with putting your vulnerable, authentic self out there.
Amidst all the noise about personal branding, how do you devise a strategy that works for you?
How can you leverage LinkedIn and Quora to power up your personal brand?
What is the end game?
Hardik Lashkari—founder of Content Flavour—reveals in this episode of Cuppa Press.2020-07-2817 minCuppa PressAll things BrandingWhen Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room”, he clearly knew what he was talking about.
But is there a way to direct this dialect?
In this episode of Cuppa Press,digital marketer Imraan Moh gets candid and answers the frequently asked questions about branding. He drills down to the basics of what branding really means and builds up from there.
He also has an important message - stay tuned till the end to find out.2020-07-1020 minCuppa PressBrand Storytelling for MillenialsStories have been an imperative part of human lives since inception, and have now become an indispensable part of marketing as well. Apart from humanizing your brand, stories also have the ability to leave a powerful imprint in the minds of your audience. Through stories, you can make your audience laugh, cry, fume in anger, or celebrate with you.
In this episode of Cuppa Press, Brand Storyteller Vanshika Mehta throws light on how brands can convey their story in a way that will make people, especially millennials, pause, listen, and connect with the story.2020-06-2311 min
TheProdcastEpisode 8: Why I quit the US job to startup in Chennai?Interviewing Yega, CO-Founder Paperflite, about his journey on becoming an entrepreneur and managing a stellar content everything platform, his favourite books and much more. 2019-11-1923 min