Shows
Paris Talks MarketingAI Tools, Content Systems, and Growth in Marketing with Jakub Grajcar
If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you.In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing, and examines how AI is changing marketing strategies. They discuss new skills for marketers, systems thinking, and building AI agents for specialized tasks. Jakub explains his Content Flywheel and how it turns talks into ongoing content. Tune in to hear about AI’s role in shaping marketing jobs, channels, and the future of conten...
2025-08-1447 min
Paris Talks MarketingWhat Breaks GTM in B2B Companies with Jack Wilson
Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions.Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales.Stop guessing what’s wrong. S...
2025-06-1246 min
Paris Talks MarketingThe Future of LTV with Ido Weisenberg| Voyantis.ai
Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.In this Episode:- The role of AI in predicting customer LTV- How predictive analytics improves ad spend efficiency-Why finding the right co-founder is crucial for startup success-How B2B SaaS companies can maximize ROI with value-based b...
2025-03-0445 min
The Backstory on Marketing and AIWhat Does the Future Hold for AI in Search and Marketing? With CEO Paris ChildressJoin us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environment.Episode Highlights:Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.The Power of AI...
2024-12-1234 min
Paris Talks MarketingDisrupting Urban Mobility with EV Innovation- Anne Clara Laugesen
In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility....
2024-11-2937 min
Paris Talks MarketingThe Digital Transformation in Education Marketing- Martijn van de Veen
In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations.Top Discussion Points1. Pandemic-Driven Shifts in Education Marketing.2. Role of Aggregators and Digital Platforms in Recruitment.3. Balancing Automation with Human Connection in Education.4. AI-Powered Tools in Education Marketing.5. ICEF Events.Listen...
2024-10-2941 min
Paris Talks MarketingProtect and Grow Your Business with Cybersecurity Expert Curphy Smith
In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape.In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.00:00 Introduction 02:13 -AI in Cybersecurity and Marketing 07:12- Lead Generation Strategies 13:11- How Fear Influences Cybersecurity Sales 18:22- AI-Driven Cybersecurity Solutions
2024-10-1749 min
Paris Talks MarketingHow to Grow, Market, and Monetize Your Podcast with Jeff Umbro
In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization. Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows. Bu...
2024-10-1037 min
Paris Talks MarketingSave Time and Simplify Content Sharing with Repurpose.io - Sean Malarkey
In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more.Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need fo...
2024-10-0347 min
Paris Talks MarketingHow Accountability and Systems Propel Brand Growth with Ben Catley RichardsonIn this episode Paris speaks with Ben Catley Richardson, the founder of Accountability Viking. Ben shares his journey of becoming the Accountability Viking as a response to being ignored during his self-employment years in marketing and branding. He discusses the importance of standing out, the application of accountability to inspire and meet expectations, the challenges of procrastination, and highlights the vital role of systemization in agencies for scalability and efficiency. He also emphasizes the significant impact of a good client onboarding process. Tune in to hear him introduce the five gates of growth as a comprehensive approach to personal...
2024-09-1948 min
Paris Talks MarketingUnlocking B2B Growth with Adam Robinson of Retention.com & RB2B
In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March o...
2024-06-0649 min
Paris Talks MarketingRevolutionizing Customer Acquisition with Preston Junger of Nift
In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized gifts, elaborating on the company's evolution and his role in driving the restaurant initiative forward. Preston also touches on his balance of professional and personal life.Preston is currently Vice President Restaurant Solutions for Nift. Nift has redefined how restaurants acquire customers by replacing traditional advertising with gifts that...
2024-05-3043 min
Paris Talks MarketingCreating Powerful Digital Content with Eric Brooker
In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation.Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is...
2024-05-2339 min
Paris Talks MarketingMarketing in the AI Era with Alberto Rizzoli of V7
In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he...
2024-05-1647 min
Paris Talks MarketingBuilding the Sales Engineer of the Future with Arjun Pillai of Docket
In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time know...
2024-05-0956 min
Paris Talks MarketingBridging the Skills Gap in the Workforce with Shay David of Retrain.ai
This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands.Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create...
2024-05-0245 min
Paris Talks MarketingScaling Success in a Crowded Market with Chris Heffernan of Dlivrd
In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. --Links:https://www.linkedin.com/in/theheff/https://www.dlivrd.io...
2024-04-2545 min
Paris Talks MarketingTransforming B2B Marketing with Megan Bowen of Refine Labs
In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. --...
2024-04-1858 min
Paris Talks MarketingHow to Win in SaaS Marketing with Arun Lal
In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance c...
2024-04-1147 min
Paris Talks MarketingUnlocking Demand Generation with Liam Bartholomew of Cognism
This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.In his conversation with Paris he shares his thoughts on ungating c...
2024-04-0437 min
Paris Talks MarketingGrowing a Startup Through SEO Content with Marc Rutzen of HelloData.ai
This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success.HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily r...
2024-03-2837 min
Paris Talks MarketingHow Andres Klaric and Fuse Revolutionized the Loan Origination Landscape
In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal.Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.Drawing from his background, Andres shares...
2024-03-2135 min
Paris Talks MarketingRedefining Sales Engagement in the AI Era with Roshan Cariappa of Vymo
This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement.Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing. He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and i...
2024-03-1434 min
Paris Talks MarketingThe State of Product-Led Growth with Emilia Korczynska of Userpilot
In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot.Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies. Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, act...
2024-03-0838 min
Paris Talks MarketingHow Caya & Slidebean Dominated the SaaS Market with SEO and YouTube
In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean. Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to investors through its innovative SaaS product and specialized consulting agency.Since stepping into the role of host for the company's YouTube channel in 2018, Caya has navigated the brand to become one of the platform’s most-watched startup-centric channels, fast-approaching the 500,000 subscriber milestone....
2024-02-2936 min
Paris Talks MarketingAndreea Stefan on Driving a 250% ARR Growth from Planable's Organic Content & SEO Strategy
In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io.In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits...
2024-02-2244 min
Paris Talks MarketingNarrative Attacks as the New Cybersecurity Threat with Dan Lowden of Blackbird.ai
Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations. Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird. Dan Lowden has over 20 years of...
2024-02-1944 min
Paris Talks MarketingSMS Marketing: The Underused Channel for High Conversion Rates with Georgi Petrov
In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development. Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo).NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results. Yotpo SMSBump lets D2C brands grow sales&revenue us...
2024-02-0829 min
Paris Talks MarketingThe Untapped Potential of Affiliate Marketing for SaaS Explored with Emmet Gibney
In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide.We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program. Emmet shares his three principles for launching an affiliate program: 1) Making it easy for affiliates to earn money
2024-02-0145 min
Paris Talks MarketingShaping the Future of Sales Emails: The 💜 Lavender Story with William Ballance
Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations.A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI to help salespeople write more effective emails faster.Explore the intersection of AI and sales email strategy with Lavender's William Ballance.Learn more about:How William's experiences shaped Lavender's developmentLavender's unique approach to optimizing sales emails through AI, balancing automation and...
2024-01-2644 min
Paris Talks MarketingPodcasts As Catalysts for Genuine B2B Customer Connections with Casey Cheshire
We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections. Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. He also serves as a Fractional CMO to several growing B2B professional service firms.In this episode, Casey shares his insights on the limitations of traditional, automated marketing methods and how podcasting opens up a world of aut...
2024-01-1842 min
Agency JourneyThe Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris ChildressIs your agency prepared for the cookieless future that threatens to “tank” advertising performance?Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey.He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire.Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like Clic...
2023-11-2633 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesFormalizing Growth Through AGENCY SYSTEMS and Structure with Paris Childress | Ep #647Are you struggling to get a handle on your agency's growth? Have you established the right strategies for formalizing growth beyond referrals? Today's guest grew organically for a long time but eventually saw the need to clearly define his agency's direction and business goals. His team lacked a clear understanding of the overall direction, resulting in the constant need for guidance. He talks about the moment he knew it was time to hire an operator and how having clear processes and systems benefitted his team. He also shares how starting a podcast revived his agency, fueled their social media...
2023-11-2230 min
Paris Talks MarketingThe Power of Personalized Cold Email Outreach with HyperGen's Alex & Kien
Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth.In this episode, you will learn how to:Boost your lead generation with effective outbound marketing strategies.Maximize your email outreach success with personalized cold email campaigns.Understand the symbiotic relationship between inbound and outbound marketing for exponential growth. 👉 Kien Tran and Alexander Ivanov are the co-founders of HyperGen, an outbound lead gen company that specializes in helping businesses close more deals through intent-based cold emails. With thei...
2023-11-0939 min
The Hard Corps Marketing ShowFrom Passion to Profits - Paris Childress - Hard Corps Marketing Show - Episode # 352Prepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey today. Together, they unravel the intricacies of Google ads, explore the nuances of growth strategies, and dive deep into the world of performance marketing. Get ready for an enlightening journey into the heart of digital...
2023-10-2746 min
Paris Talks MarketingDriving Future High-Growth with Demand Gen: Deanna Shimota's Triple-Channel Approach
While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy.In this episode, Deanna Shimota discusses the three legs of a successful demand generation strategy: the website, managed channels, and third-party channels. She emphasizes creating targeted content for your ideal customer profile. Deanna highlights the importance of balancing short-term lead generation with long-term demand generation. By focusing on both, companies can drive revenue now while also building a strong foundation for future growth. 👉 Deanna Shimota is the CEO o...
2023-10-2636 min
Paris Talks MarketingPricing Your SaaS Product with Dan Balcauski: Are You Conveying Your Value?
Pricing can make or break your SaaS business. "Most executives think that what you charge determines your success. In fact, who and how you charge determines your success."Finding the perfect pricing strategy in a landscape filled with changing variables and diverse revenue streams can feel like searching for treasure in a vast sea. Surprisingly, pricing is often an overlooked aspect of the business process despite its profound impact.Our guest, Dan, is here to answer the question, "How do you put a price on your innovation?"👉 Dan Balcauski ("Bell Cow Ski") is Pro...
2023-10-1249 min
Paris Talks MarketingNo Ads, No Hacks: B2B SaaS Growth Systems for Explosive Results with Mark Osborne
It's time to break free from the endless chase of shiny tactics and growth hacks that lead to burning money without results.There's a smarter path to market domination: scalable systems and processes firmly rooted in the marketing basics. Mark Osborne shares the keys to predictable growth - setting up systems in your organization that could have your revenue and pipeline doubling in just 90 days.No more throwing money at ads or frustrating over low-quality leads. With B2B Growth Systems, you're in control. Having systems is the key to scaling your business.
2023-09-2842 min
Paris Talks MarketingDon't Hit Snooze on First-Party Data Strategy with Greg Kihlström of GK5A
A wake-up call for businesses everywhere: either adapt to the First-Party Data (1PD) era or risk falling behind!In this episode, we explore the dynamic intersection of artificial intelligence, marketing technology, personalized customer experiences, and 1PD.Though not a marketing world newcomer, AI is experiencing a renaissance. From harnessing generative AI to automate repetitive tasks to predicting consumer behavior, AI has become indispensable for leading brands and their marketing teams.But the landscape is shifting. "AI doesn't work without good data."Customers now demand personalized experiences while growing increasingly cautious about...
2023-09-1435 min
Paris Talks MarketingWhy ABM Is the Only Marketing Choice for B2B with Joana Inch of HAT Media
In this episode, Joana shares the basic principles of Account-Based Marketing (ABM) and why ABM is the only marketing choice for B2B companies targeting mid- to enterprise-level accounts.👉 Joana Inch is the founder of HAT Media, a B2B and Account-Based Marketing (ABM) Agency.She is a best-selling author of Go To Market, a regular educator at the Sydney Microsoft Reactor, and a constant learner of ABM & B2B marketing strategies with a particular interest in consumer psychology.Tune in to explore the evolution of B2B marketing and how to do ABM...
2023-08-3137 min
Paris Talks MarketingDesign a High-Profit Digital Marketing Agency with Raul Hernandez Ochoa of Do Good Work
Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity.In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your agency. Learn how to productize your services, strategically increase your pricing while attracting high-value clients, and what is Raul's 80/20 Day for digital teams and remote work.👉 Raul Hernandez Ochoa is the founder of Do Good...
2023-08-1743 min
Paris Talks MarketingConnect Your Data to ChatGPT & Grow Your Business with Shanif Dhanani
Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive.With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data.He has built machine learning, analytics, and software systems at large companies like Twitter, Booz Allen, and TapCommerce, one of the world's first mobile advertising platforms, and is also the...
2023-08-0327 min
Paris Talks MarketingEmbracing the Startup Chaos & How Repositioning Cut CAC by 52% with Andrej Persolja
The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges. Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is.You need to bring order to this startup mess. And that's where repositioning steps in: a strategy to focus on your best-fit customers and niche down your product for targeted growth.In our Marketing Strategy Theme, we've invited the growth marketer Andrej Persolja to discuss the p...
2023-07-2034 min
Paris Talks MarketingPTM Trailer: Marketing Strategy & AI
Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode. Ready to unlock the true power of marketing strategy? In this theme, we'll explore the world of cutting-edge marketing strategies and tactics that are shaking up the...
2023-07-2001 min
Paris Talks MarketingA Glimpse into the Future: Interactive Web3 & AI Assistants with Alexander De Ridder of INK
Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more!With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure.In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants: • The economic considerations• The desire for content and data ownership (legal aspect)• And the need for streamlined consumption of information (content aspect). 👉 Alex...
2023-07-0643 min
Markigy: The Science of Marketing StrategyParis Childress & the Future of B2B SaaS Marketing + the Power of Data ScienceAttention, seasoned digital marketers! The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.Join Leanne and Paris on Markigy as they discuss how to:Learn how brand bias influences conversions and elevates paid click performance.Realize th...
2023-06-2736 min
Paris Talks MarketingCRM Wars: HubSpot Takes on Salesforce & More with Connor Jeffers of Aptitude 8
Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce.And our guest, Connor, is here to show you which CRM would better fit your needs!👉 Connor Jeffers is the Founder and CEO of Aptitude 8, an Elite Tiered HubSpot technical consulting firm, and Hapily, an app studio building products on top of the HubSpot platform. Before Aptitude 8, Connor led growth teams building venture-backed companies on top of Salesforc...
2023-06-2235 min
Paris Talks MarketingCracking Predictive Lifetime Value with First-Party Data and Nikolay Stefanov of Hop Online
🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value!👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he's here to tell us all about that!Join us on our rebranded podcast as we dive into how to build a good machine-learning model using 1PD. And discover how to accurately predict the life...
2023-05-2536 min
Be a B2B LeaderHow to Leverage Google Ads in B2B - Paris ChildressIn this episode, Paris answers some key questions about Google Ads that B2B Leaders might have. He explains where Google Ads fits into the overall B2B marketing strategy and when to run performance max campaigns.By listening to this episode you will learn more about value-based bidding and why it's important, particularly in the context of SaaS vs. enterprise deals. Paris shares with us how intent data can be used in conjunction with Google Ads and explains why we have to focus on marketing fundamentals instead of hacks!Listen to this episode to...
2023-05-1133 min
Paris Talks MarketingTrailer: First-Party Data in Marketing
Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. We're now featuring two to three guests per episode. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode. Our first theme is First-party data in...
2023-05-0201 min
Paris Talks MarketingThe Misunderstood Power of Cold Outreach with Florian Decludt
Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.And don’t forget to subscribe on your favorite podcast platform for more practical tips an...
2023-03-0235 min
Paris Talks MarketingThe Danger of Silver Bullet Thinking for SEO with Sam Dunning of Web Choice
Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.Join us to learn why SEO isn't dead and how to make your website your best salesperson.And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳Here are some of the key topics that Sam and Paris discussed in this episode:• (2:40) The biggest mistakes on B2B SaaS websites• (4...
2023-02-2335 min
Paris Talks MarketingDon't Let Your Business Become Dehumanized with Ethan Beute of BombBomb
The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer t...
2023-02-1644 min
Paris Talks MarketingSupercharge Your PLG Strategy with Interactive Demos with Natalie Marcotullio of Navattic
Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.And don’t forget to subscribe on y...
2023-02-0937 min
Paris Talks MarketingRevolutionizing Coding Education for Kids with Tynker's Lomit Patel
Lomit Patel is the Chief Growth Officer of Tynker, part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries. With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career. He's been recognized as a Mob...
2023-02-0236 min
Paris Talks MarketingElevate Your Career with Personal Branding & Podcasting with Joseph Lewin of Proofpoint Marketing
Here are some of the key topics that Joseph and Paris discussed in this episode:• (3:10) Account-based marketing vs. building relationships at scale• (5:21) How to differentiate your brand• (7:12) What Is relationship enablement?• (9:37) Testing with paid search or paid social?• (11:44) How to measure the success of your paid social copy• (14:04) Is podcasting beneficial for B2B companies?• (18:10) What are the skills of a great marketer?• (23:03) How to establish credibility as a podcast host• (29:08) 3 Tips for building a personal brand• (31:27) How to grab people's...
2023-01-2639 min
Paris Talks MarketingBetting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept
Here are some of the key topics that Adam and Paris discussed in this episode:• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation• (7:46) Hire more salespeople or marketers in uncertain times?• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved• (15:20) The broken B2B marketing attribution• (19:00) How GetAccept manages their GA campaigns• (24:07) Marketing attribution: how to measure your LinkedIn Ads?• (25:02) Google Ads or LinkedIn Ads?• (26:19) Why Lead Ads are tri...
2023-01-1935 min
Paris Talks MarketingBootstrap Your Business from 0 to an 8-Figure Profit with Bryan Clayton of GreenPal
Here are some of the key topics that Bryan and Paris discussed in this episode:• (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup• (8:48) How to resist the temptation to expand into other product categories• (13:44) How local SEO turned GreenPal into a success story• (15:45) What's the best local SEO strategy to compete with• (33:19) How a bootstrapped business beat its funded competitors• (36:19) The “Atomic Habits” of starting a business and getting it goingResources Mentioned:Book, Atomic Habits: A...
2023-01-1238 min
Paris Talks MarketingThe Art of Gift Giving for Customer Love with Nick Bennett of Alyce
Here are some of the key topics that Nick and Paris discussed in this episode:• (2:27) How to Build a Personal Brand as a Saas Marketer• (4:57) How Often to Post on Social Media• (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative• (11:32) What Are the Keys to Success with Account-Based Marketing• (18:37) Skyrocket Your Personal Marketing with Gifts Giving• (22:07) What Are the Best Touchpoints in the Buyer's Journey for Gift Giving?Guest:LinkedInAlyceSee more:Hop...
2023-01-0636 min
Paris Talks MarketingSkyrocket Your SaaS Brand with Content Marketing with Nate Turner of Ten Speed
Here are some of the key topics that Nate and Paris discussed in this episode:• (3:15) What SEO Works Best for Simple SaaS Websites? • (5:08) Is Linkbuilding Still Important for SaaS Websites? • (8:51) How to Create a Content Strategy for a SaaS Company? • (12:22) Create or Promote SaaS Content? • (17:36) What Drives More Engagement: Content from Your Profile or Company Page? • (31:21) Content Optimization vs. New Content CreationGuest:LinkedInTen SpeedSee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-12-2138 min
Paris Talks MarketingHow to Build Killer SaaS Products with Matt Paige of HatchWorks
Here are some of the key topics that Matt and Paris discussed in this episode:• (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages• (4:34) How to Build a Winning Product Strategy• (6:55) How to Build a Lead Pipeline• (13:38) Why building relationships is important for service businesses• (16:37) How to Leverage Feedback Loops• (23:14) How to Build an Audience for Prototype Products• (28:48) Bonus: Hear a "Shark Tank"-Style Discussion of Paris' own pitch: all the way through the strategy, positioning, and potential of the idea, evaluated by M...
2022-12-0835 min
Paris Talks MarketingWhen Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio
Here are some of the key topics that Andrea and Paris discussed in this episode:• How having an SDR experience helps in a marketing role• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role• Saaspedia's organic play for ranking in the SERP with SaaS topics• How to create successful gated content & what are the benefits of gated vs. ungated content• What is the most important success metric for a SaaS company• How creating a powerful strategic narrative strengthens...
2022-11-2536 min
Paris Talks MarketingHow to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents
Here are some of the key topics that Jon and Paris discussed in this episode:• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.• How to fix the event attribution gap: learn to measure the success of your event• What's the working marketing mix for customer acquisition in the events industry?• Does the post-Covid...
2022-11-1038 min
Paris Talks MarketingWhy Outbound Calling Is a Customer Growth Hack with Ryan Williams of PhoneBurner
Here are some of the key topics that Ryan and Paris discussed in this episode:• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer• The challenging sales dialer competitive landscape and where PhoneBurner stands• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer• What are some best practices for a successful phone call outreach strategy• Should we de-silo inbound and outbound strategies• PLG vs. Sales-Led Motion: which brings in more qualified leads• How to predict conver...
2022-11-0336 min
Paris Talks MarketingFirst-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX
Here are some of the key topics that Jessie and Paris discussed in this episode:• The approach of BDEX for cleaner and more privacy-compliant data• Transitioning past third-party data to marketing with quality first-party data• Ethical marketing and why it's profitable to do what's right in business• Leveraging Dark Social• Balancing personal branding and company branding Guest:LinkedInBDEXSee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-10-2734 min
Paris Talks MarketingThe Underexplored Power of Demand Gen with Sarah Breathnach of Hunters
Here are some of the key topics that Sarah and Paris discussed in this episode:• The differences between demand gen vs lead gen vs demand capture• What are the best channels and methods for demand capture?• How to better engage on organic social?• Why hiring a marketing team to do lead gen is a big mistake for businesses? • Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?• Why is dark social a breath of fresh air...
2022-10-2038 min
Paris Talks MarketingWhy Put Customer-Centric Marketing First with Drew Brucker of LASSO
Here are some of the key topics that Drew and Paris discussed in this episode:• Why curiosity is one of the keys to career success• Better focus and performance in the workplace with the concept of deep work• The challenges of working in a startup environment• The post-pandemic state of the events industry• New vs. old marketing – and why the fundamentals never change• The value and use of customer research & the customer-centric approach• What is 5 to 9 marketing or marketing after-hours• 🔥 Fire Questions Challenge
2022-10-1334 min
Paris Talks MarketingHow to Thrive on DX & Innovation with David Isaac Mathews of GrowthOps, Asia
Here are some of the key topics that David and Paris discussed in this episode:• How David brings digital transformation(DX) to large organizations• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration• Corporate venture launching• The greatest roadblocks in monetization for innovation in SEA• The importance of connecting customer experience and marketing with real-time data for data-driven decision-mak...
2022-10-0631 min
Paris Talks MarketingHow to Double Your Revenue in 90 Days with Simon Severino of Strategy Sprints
Here are some of the key topics that Simon and Paris discussed in this episode:• How to double your revenue in 90 days with the Strategy Sprints Method• How 50/50 risk (for you and your client) doubles your revenue• The perfect 5-levels deep ideal customer profile to help you with acquisition• How to do zero-budget marketing for 2 hours per week• ⚡️ Falling in love with the problem, not the solution• How to get easy inspiration for creating new content weekly• Why Simon says no to paid advertising...
2022-09-2935 min
Paris Talks MarketingHow the Love of Journalism Helps Your B2B Storytelling with Andrew Hoerner
Here are some of the key topics that Andrew and Paris discussed in this episode:• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?• Why marketing and sales should stop fighting• How the love of journalism & its principles gets you earned media and the right B2B story• The fast fail/fast fix approach• Feedback loops and Andrew's loop group concept• The rapid A/B testing cy...
2022-09-2334 min
Paris Talks MarketingLeading with Educational and Reliable Content in the SexTech Space with Jordan Gray and Mia Sabat of Emjoy
Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode:• Challenges of creating educational but also scientifically accurate content in the SexTech industry• Content marketing as a replacement for paid media• Easy SEO "hacks" for ranking your content• Facebook ad censorship (and censorship on social channels)Guests:Mia LinkedInJordan LinkedInEmjoySee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-09-1537 min
Paris Talks MarketingScaling with Referral Marketing with Raúl Galera of ReferralCandy
Here are some of the key topics that Raúl and Paris discussed in this episode:• What is referral marketing?• Why is referral marketing different than influencer marketing and affiliate marketing?• What are the future trends in referral marketing?• Is Web3.0 the evolution of referral marketing?• How to scale with referral programs?• How much of ReferralCandy's new customer acquisition comes from referrals?Guest:LinkedInReferralCandySee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-09-0835 min
Paris Talks MarketingThe Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr
Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest...
2022-09-0139 min
Paris Talks MarketingDemand & Lead Gen Strategies with Eric Stockton, VP Demand Generation at Constant Contact
Here are some of the key topics that Eric and Paris discussed in this episode:• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points) • Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact• What are some common pain points with lead...
2022-08-2535 min
Paris Talks MarketingStand-Out Marketing in a Sea of Sameness with Stacey Danheiser, CEO at SHAKE Marketing Group
Here are some of the key topics that Paris and Stacey discussed in this episode:• B2B vs B2C trafe-offs• The broken chain between marketing & sales: why don't they speak the same language and why this should change?• Why the key role of marketers is to be the internal voice of the customer• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?• 3 ways how to position yourself better as a marketer...
2022-08-1132 min
Paris Talks MarketingGo-To-Market Strategy & Sales-Led Growth with Rafael Oezdemir, CEO at Zendog Labs
Here are some of the key topics that Paris and Rafael discussed in this episode:• Full-stack go-to-market (GTM) framework of Zendog Labs• The set of challenges you can face with regard to growth when entering a new market • The seller journey vs the buyer journey• Should a startup lead with ICP First or Product First & when a startup should choose an ICP• How marketing helps with establishing a product-market fit• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to cap...
2022-08-0429 min
Paris Talks MarketingVideo-Led Storytelling & Educational Content with Michael Blodgett of OneDay
Here are some of the key topics that Paris and Michael discussed in this episode:• Video-led marketing • Use cases of personalized videos in sales, marketing, and recruitment• The power of leveraging webinars• How to repurpose content• How listening to your prospects can help you market your product better• Community marketing• And... the Hawaiian Friday tradition of Michael! Guest:Michael BlodgettSee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-07-2835 min
Paris Talks MarketingProduct Marketing in Ecommerce with Daniel Murphy, VP Marketing at Privy
Here are some of the key topics that Paris and Dan discussed in this episode:• What product marketing brings to the table & why is it a critical component of every company's success• How Privy got on Shopify & became the number one rated app for Shopify• SMS marketing & how the pandemic accelerated this trend• How to use content marketing to educate your customers• The importance of video marketing• How to lift off your B2B brand on TikTok• How influencer marketing could evolve in Web 3.0Guest:Da...
2022-07-2135 min
Paris Talks MarketingCommunity-Led Growth & Blockchain Applications with Reni Achkar of Social Laboratories and Whalemap
Here are some key topics that Reni discussed with Paris:Community-led growth with Twitter, Telegram, DiscordHow to start a communityThe future of blockchain in the e-commerce industryApplying NFTs into the business and their valuePersonal branding - what works and what doesn'tHow to plan content for personal branding posts on social mediaWhat methods Reni uses to generate salesThe risks of using automation for social mediaHow having the right mindset can prevent you from burnoutHow to increase your posts' reach on LinkedInGuest:Reni AchkarSocial LaboratoriesWhalemapSee more:Hop Online
2022-07-1431 min
Paris Talks MarketingPricing Strategies & PLG in the Delivery Industry with Khaled Naim, Co-Founder & CEO at Onfleet
In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications.Listen to the episode as Khaled and Paris discuss:• Pricing strategies• Finding an organic product growth hook for B2B• Account-based marketing and how to stay in front of competitors• The right mix between a product-led growth motion and a hi...
2022-07-0735 min
Paris Talks MarketingAccount-Based Marketing with Mason Cosby, Director of Growth at Gravity Global
In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.Some key topics in this episode:• The goal of ABM• What goes into the content marketing behind an ABM campaign• How being more interesting offline can help you with content• Organic vs paid strategy on LinkedIn• How to build warm relationships with prospects• Some key points of advice from Mason's podcast guests• What can build you as a leade...
2022-06-3042 min
Paris Talks MarketingAI in Marketing and Sales with Stu Gold, General Manager at Superwise.ai
In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai, is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successful background in launching, growing, and scaling early-stage technology businesses into new, emerging markets on a global scale.Here are some of the key topics that Paris and Stu discussed in this episode:• Why AI and machine learning will become a...
2022-06-2344 min
Paris Talks MarketingHow the Long Tail in Procurement Impacts Content Creation with Christina Patrick of Paid
In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.Listen to the episode as they discuss:• The long tail theory in procurement• What does the quote “give people what they want” has in common with creating content• How to create content that sits at the hea...
2022-06-1734 min
Paris Talks MarketingEp. 71 - New Category Leadership as a Recipe for Success with Srikrishnan Ganesan, Co-Founder of Rocketlane
In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management. As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and a...
2022-06-0941 min
Paris Talks MarketingEp. 70 - Branding, Growth, and Leadership for Startups with Luciano Freitas, CMO at BX Blue
In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:• The three pillars of mar...
2022-06-0330 min
Paris Talks MarketingEp.59 - The Power of Storytelling and Product-Led Growth with Sarah Kiefer, CMO at Pitch.com
Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG approach, triggering the growth loop, and collaboration as a key signal for user engagement.
2022-03-2431 min
Garlic Marketing ShowGrow Your SaaS Business and Get Results Using These Rapid Fire Video Methods with Paris ChildressIf you could take advantage of the best tool to get your customers and potential clients to take immediate action, would you? Ian Garlic talks to Paris Childress, the CEO of Hop Online Ltd., about the best content to improve conversion. Paris also discusses how one SaaS product got over 100,000 customers in 16 months.What You’ll Learn:How One SaaS Product Got Over 100K Customers in 16 MonthsImplementing Direct Response into SaaS MarketingImprove Bottom of Funnel Conversion with This ContentThe Best Trigger to Get Customers to Take ActionSteps for Getting Started with Performance Max ...
2021-11-2933 min
Paris Talks MarketingEp.41 - How to Make Your Content Evergreen with Dmitry Dragilev Founder at JustReachOut
Welcome to episode #41 on Paris Talks Marketing. Today, I interviewed Dmitry Dragilev, a founder at JustReachOut. JustReachOut is software that helps you with search, outreach, and guidance for PR.
As part of this episode, we explore how to create evergreen content that can be used repeatedly. Dmitry shares his tips on how any SaaS company can make their content genuinely evergreen by constantly improving, updating, nurturing and promoting the existing content.
Hear more in this episode on evergreen content:
•How Dimitry promoted a poll app organically.
•What is the role of link building in SEO today?
•How create valuable and evergr...
2021-10-0148 min
Paris Talks MarketingEp.39 - Next Gen AI-ready Digital Marketing Agency with Paris Childress, CEO at Hop Online
The reality is that shortly, easily within the next year, all the major advertising platforms, along with Apple, are making significant changes driven by Privacy to how marketers are going to be able to advertise.
Meet Paris Childress, the CEO of a SaaS growth marketing agency, Hop Online. He is also the host of the Paris Talks Marketing podcast.
In this episode, Paris shares his thoughts on the future of a digital marketing agency like Hop Online. First, one central solution pillar of digital marketing agencies soon needs to be data science. The second is performance marketing, and the third...
2021-09-1021 min
Paris Talks MarketingEp. 35 - What it takes to build a SaaS brand with Justin Schmidt , VP of Marketing at Capacity
In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity.
Justin shares his thoughts on:
•Why sales and marketing teams should collaborate closely together.
•What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket)
•Why you need a strong brand as a SaaS company.
Watch out for new episode releases on the Paris Talks Marketing podcast every Friday!
"A Brand is a manifestation of perception of something" by Justin Schmidt.
2021-08-0653 min
Scale Your SaaS158: How to Use Digital Marketing to Scale Your SaaS Company – with Paris ChildressEPISODE SUMMARYWe had Paris Childress, CEO and Founder of Hop Online, bounce on over and talk about the power of digital marketing and how it can be applied to SaaS startups with Matt Wolach, host of the SaaS-Story in the Making Podcast.Paris also talks about the power of the consumer in the information age, as well as the importance of taking action as software founders where the fast-paced environment creates incredible advantages over the competition.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the...
2021-05-0419 min
Paris Talks MarketingEp.17 - Transform Customer Feedback into Growth with Eugene Kruglov COO, AppFollow
How does a SaaS app review management platform triple its growth in just a year?
Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty.
The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth.
Learn what it took to grow exponentially and apply for funding in just one year.
2021-03-251h 02
Paris Talks MarketingEp. 16 - The Future of Chatbots for Marketers with Arjun Pillai Founder & CEO, Insent
Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options.
Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context.
Hear Arjun Pillai's thoughts on enablement marketing, the buyer journey, and putting yourself in your buyer persona's shoes. See how they use a marketing mix of cold email campaigns, outbound, case studies, testimonials, and referrals to drive the pipeline.
Tune in and enjoy!
2021-03-2352 min
Paris Talks MarketingEp.15 - Higher Customer Retention With a SaaS Feedback Analysis Tool with Paul Schwarzenholz CEO, Zenloop
How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop.
This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys.
The platform analyzes and automatically derives tailored and individualized measures to retain satisfied customers and win back churning customers.
Listen in to our conversation about the platform's applications, as well as how Zenloop uses content marketing, SEO, social media, and events to market their product.
2021-03-1833 min
Paris Talks MarketingEp.14 - AI-driven Optimization of Customer Journey with Chris Newton VP. Marketing, Intellimize
Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level.
Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey.
Chris Newton lifts the curtain on how the AI-driven algorithm runs optimization tests and what's the lowest limit of unique visitors you need to run them. We discussed how machine learning selects the best experience for each individual in the moment, and how these unique and personalized...
2021-03-1644 min
Paris Talks MarketingEp.13 - Inbound Marketing for Lead Generation with Soumyadeb Mitra CEO, Rudderstack
Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack.
The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies.
In today's episode, hear Soumyadeb Mitra's thoughts on:
- The flow of customer data across your entire software stack and the insights different teams can derive from it.
- Security, compliance & high-integrity usage of...
2021-03-1131 min
Paris Talks MarketingEp.12 - Lead Generation with Customer Success and Content Strategy with Jen Grant CEO, Appify
Meet Jen Grant, the CEO of Appify - a leading no-code mobile app development agency with a zeal for perfection and innovation.
Hear their approach to lead generation, nurturing, and conversions. You'd learn from their experience with:
- Building trust with face-to-face interactions.
- Why it's worth investing in outstanding customer experience.
- Growing audiences and brand awareness via LinkedIn and content marketing.
- Adding good quality video to their content strategy toolbox.
Have you ever considered building an app for a specific business problem you're facing? Many people are fascinated by the fact that they can build an app...
2021-03-0946 min