Shows
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Sultana Navigate the Ethics of Communication in the Nonprofit IndustryIn this episode, Tony and Sultana Ali delve into the art of rhetoric and communications, exploring the power of words and the impact they have on our organizations and as individuals. Join them as they navigate through a range of fascinating topics, including the importance of self-awareness in responses, the transformation from anger to curiosity, and the value of reputation beyond mere branding. Throughout the episode, Sultana provides insight into the critical currency of trust and its role in establishing and upholding reputations. She introduces a formula that underscores reputation: the combination of performance + behavior + communication x authenticity...2023-07-1754 minEngaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Kevin explore cause affinity and what we can learn from the world of sports marketingIn this episode, Tony engages with Kevin Smith, exploring the connection between the nonprofit sector, the sports world, and the power of affinity. Together, they navigate the strategic approaches Kevin uses in sports marketing that nonprofits should adopt to cultivate a sense of community and foster a connection for their causes or missions. By emphasizing the role of affinity in building relationships and driving engagement, Tony and Kevin reveal how nonprofits can amplify their impact and build meaningful connections with their audiences. From crafting compelling narratives to forming strategic partnerships, they uncover the transformative potential of communication to...2023-06-2049 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Willeke van Rijn discuss the future and global perspectives of fundraisingIn this thought-provoking episode, Tony and Willeke delve into the importance of collaboration and knowledge sharing in the social impact sector. They explore the need to move away from competitive mindsets and embrace cooperation to achieve meaningful change. The conversation highlights the value of engaging supporters beyond financial contributions, emphasizing the power of building an engaged community aligned with a shared purpose. They also examine the role of funders in shifting the paradigm and fostering unity among organizations. Ultimately, this episode inspires listeners to prioritize listening, dialogue, and community involvement to create sustainable social impacts. 2023-06-0542 minEngaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsEngaging Ideas TrailerGet to know our podcast in 30 seconds or less!2023-05-0200 minEngaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks with Lindsey Nadeau about the Importance of DEI in Inclusive FundraisingIn today's episode, we delve into the crucial topic of diversity, equity, and inclusion (DEI) in fundraising. We explore how organizations can create more inclusive fundraising practices that not only benefit donors but also support communities and promote social change. Our guest, Lindsey Nadeau, shares valuable insights on how her organization has adopted inclusive fundraising practices that align with UNICEF USA values and foster diversity. We also discuss the importance of democratizing data and key performance indicators (KPIs) to ensure that fundraising strategies are effective, transparent, and equitable. In addition, Lindsey shares information on the Apra Ethics a...2023-03-201h 08
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Rachel discuss how to reframe failures and innovation in grant-makingIn this episode, we explore the importance of shifting our perspective on failure and how it can lead to more innovative and effective grant-making. We dive into the challenges faced by the nonprofit sector in capturing and reporting qualitative data, and the critical role technology infrastructure plays in enabling strategic decision-making. Join us as we hear from Rachel Kimber about innovative and alternative approaches being explored to develop more equitable and fair approaches in grantmaking. Get ready to challenge your thinking and learn how reframing failure can lead to new perspectives and insights.2023-02-2057 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks with the University at Buffalo Advancement team about digital transformationIn this episode of Engaging Ideas, we dive into the world of roadmapping and digital strategy. Our expert guests, Kathleen Heckman and Geoff Barttlet from University at Buffalo share their reflections on how they created an effective roadmap that aligns with business goals and drives staff competency. We discuss the key elements of a successful roadmapping process, including the 9 goals for the roadmap they created and how it differs from a digital marketing strategy. Our guests also share their personal experiences and tips on how to gain leadership and cross-departmental buy-in to overcome common challenges in the roadmapping and digital...2023-02-0658 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Kerry discuss how organizations can build equity into their everyday practicesIn this episode, Tony and Kerry discuss the importance of making changes to your organization's infrastructure and internal communications to enact change that creates an equitable space for your staff and constituents. No matter how small the changes may seem, it is important to build in order to make progress toward achieving long-term goals. Change is slow but necessary for the kind of “urgent lifelong work” many organizations are doing. Putting a finer focus on your platform to call out disparities can produce a more accessible and equitable world for everyone.2023-01-2355 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Jenna discuss data values and the leadership gap in creating changeTony and Jenna walk through the 5-point manifesto of The Data Values campaign that calls for change in how we design, collect, fund, manage, and use data. The 5 primary points are: 1) Support people to shape how they are represented in data. 2) Invest in public participation for accountability 3) Democratize data skills for greater equality 4) Create cultures of transparency, data sharing, and use 5) Fund open and responsive data systems so that all people share in the benefits of data.Listen along as Jenna Slotin gives her insights on data governance to create a fairer data future.2022-12-0244 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Katherine demystify Search Engine Optimization for nonprofitsWhen it comes to Search Engine Optimization (SEO), there is more to it than selecting the right keywords or phrases and applying them to different areas of your content. Join Tony and Katherine as they take a deep dive into what it takes to utilize SEO in a more informed way to better reach your target audience. Together, they discuss keyword gathering and gaming to understand artificial intelligence and how it impacts your content creation process and positioning.2022-11-181h 00
Digital Marketing VictoriesHow To Be Persuasive In Managing A Digital Transformation ProjectAbout This EpisodeIn this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. "The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and a...2022-11-0852 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Mitch discuss non-profit procurement, RFPs, and finding safe places to ask hard questionsIn this episode, Tony gets together with Pond Co-Founder and CEO, Mitch Stein. From investment banking to the mission-driven workforce, Mitch has created an organization that flips the marketplace model upside down to create an engaging and supportive space where nonprofit leaders can save time, empower their search, and earn money. Tony and Mitch talk about corporate Request for Approvals (RFP) and how to use them in your favor in the nonprofit sector.2022-11-0456 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Ann talk about trust as an organizational goal and its context in the non-profit sectorIn this episode, we explore the idea of trust as an organizational goal, and how it can be applied in the context of the non-profit sector. We discuss the importance of trust in building strong relationships and effective teams, and how it can be cultivated within an organization. We also share some tips on how to create a culture of trust, and how to overcome challenges that may arise.2022-10-2147 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Sharon talk about #NationalComingOutDay and the importance of supporting LGBTQ+ youthIn this special episode, we talk to the founder of LGBTQ SAVES, a support group for LGBTQ+ youth, Sharon Herrera (aka everyone's FairyGAY Mother). We discuss the challenges and struggles that come with being LGBTQ+, and how this group provides a safe and welcoming space for its members. Tony and Sharon touch on topics ranging from laws endangering trans youth in Texas, to being an Air Force Veteran, and the Wizard of Oz. Sharon didn't have a "somewhere over the rainbow" where there was safety and comfort to be herself, so she created one for others.2022-10-1136 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Fred talk about getting started on your organization's podcast and why it can be an assetTony speaks with Fred Dews the producer and host of the award-winning Brookings Cafeteria Podcast, which spanned 8.5 years and 432 episodes. In this episode, Fred shares his experiences and advice for starting a podcast along with insights for building an audience.2022-10-0739 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Eric talk about Digital Asset Management in cultural institutionsIn this episode, we dig deep into why digital collections and digital libraries are important for communities and how expensive they can be to distribute.2022-09-2347 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Chris talk about digital poverty and what that means for underserved communitiesMost of us are aware of the financial poverty many Americans have to deal with. But not many of us are aware of another form of inequity that plagues the masses. Chris Worman, Co-Founder, Chief Partnership and Strategy Officer for Connect Humanity sit down with Tony to talk about how his organization steps in to invest in the community connectivity providers (CCPs) that are successfully connecting those who are hardest to reach.2022-09-0957 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Danielle talk about Personality Brand and bringing authenticity back into our organizationsCan you increase awareness, influence and engagement by adding authenticity into your messaging and brand? What does it really mean to have an authentic voice and how do you balance having a brand personality without getting too personal? In this episode of Engaging Ideas Tony and Danielle Hughes discuss the difference between a personal brand and a personality brand. Danielle Hughes is the Chief Personality Officer of More Than Words Marketing where she “Genuine Personality Brand”.2022-08-1836 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Nardos talk about The power of story, gathering data, and the Black CensusIn this episode Tony Koptechny talks with Nardos Alemayehu, Communications Team Manager at The Black Future Labs, to discuss the origins and effects of racial silos within the marketing world. Based on her involvement in Black activism and experience in public relations, Nardos shares strategies to fix this breakdown by creating a unique counter-narrative. Tune in to this episode to learn how to establish a feedback-driven relationship to attract new diverse audiences while avoiding tokenism.2022-08-1033 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Beeta talk about leadership and learning in the mission-driven sectorFrom CEOs to budgeting to philanthropy and funding; Tony and Beeta cover the gambit when it comes to nonprofits. Listen in and find out what Dr. Jahedi has to say about her research for her dissertation on CEOs and how they learn to make strategic decisions. Listen in and stay tuned till the end for a very fun song of the day!2022-07-2952 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Joel talk about The Delta Project, anti-recidivism, and data ethicsIn this episode, Tony talks with Joel Van Kuiken about the creation and impact of the organization, “The Delta Project”, data ethics, and what it’s like to start a local non-profit and maintain it through the pandemic.“HOW DO I BECOME SOMETHING I DON’T SEE?” From this simple question, The Delta Project was born. The Delta Project exists to break the generational cycle of incarceration by reconnecting youth of color and their families to community relationships through mentorship, coaching, and storytelling.2022-07-1552 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Meena talk about equitable data practices for social impactThe social media space can be filled with prejudice, bias, and discrimination making it difficult for nonprofits to use it to reach audiences. Meena Das, founder of NamasteData shares how to take an equity-first approach to social media and in the gathering and analysis of data. Tune in to hear Meena share how nonprofits can better utilize their data and leverage LinkedIn as an authentic communication tool to connect with audiences over social media.2022-06-1755 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks with Andrew about the business of think tanks and reaching audiences beyond the BeltwayOrganizations of all sizes have struggled to find an engaging replacement for in person events since the pandemic. Andrew Kolb of the German Marshall Fund discusses how his organization adapted digital and online communications to conduct virtual events for community building. Andrew also shares strategies for audience self-selection that can improve how your team navigates multiple audiences.Tony and Andrew also dive into the business of think tanks, what role policy organizations can play to increase access to informed thought on complex ideas and issues that can reach global scales but that impact everyday life. They also contemplate if major...2022-06-0357 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Conor share how to nurture your organization’s mission and values within your teamMany organizations are founded based on a “North Star”- a guiding principle of the mission and values that pilot operations. As organizations grow and change, it can be difficult to maintain this sense of purpose, while still encouraging innovation. Conor Hartman of Circ shares his journey from the public to private sector and what he’s learned about developing a culture based on mission.2022-05-2047 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks with Melanie about initiating digital change in an organizationEstablishing a technology-forward mindset in a mission-driven organization always has its challenges. Melanie Starkey, past Senior Vice President of Digital at the Urban Land Institute, shares how she’s sparked excitement for digital transformation in organizations, and the projects that made it happen. Take a listen to learn the decision-making, road mapping, and budgeting strategies you need to make your organization excited about going digital.2022-05-0647 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Sueann talk about 5 overlooked factors in Global Marketing & PR CampaignsTrust plays a huge role in how your audience interprets your content but is often hard to earn and even harder to replicate. Sueann and Tony discuss the relevance of analog communications methods such as newspapers and radio, and how to use due diligence to develop communications plans that are inclusive of those platforms’ audiences.2022-04-2251 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony chats with A.J. Minogue about the shift of analytics roles in nonprofitsEncouraging a “culture of analytics” in your organization creates opportunity for your staff to take a data-first approach- but how do you do it? A.J. Minogue, Director of Analysis and Reporting for the UJA-Federation of New York, shares with Tony his thoughts on the emergence of Analytics roles in nonprofits and how expectations for these roles have changed over time.2022-04-0749 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks with Kate Shatzkin about governance when designing effective communication strategiesWhat data do you use to measure your organization’s outreach campaigns? How do you get team buy-in on your communications and brand guidelines? Kate Shatzkin shares the role that inter-departmental collaboration plays in her organization, The Annie E. Casey Foundation, and how foundations can take a ‘programmatic-first’ communications approach.2022-03-2346 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Soren Messner-Zidell to talk about design systems and governanceIn the mission driven sector, design systems are often associated with graphic design. PTKO CEO, Tony Kopetchny, talks with Brooking Institution’s Digital & Creative Director, Soren Messner-Zidell, about the intricacies of design systems as a form of design thinking and its role in nonprofit communications, fundraising and marketing.2022-03-1153 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks to Mary-Frances Wain about the role of Chief Engagement Officer in the nonprofit worldWhat does a Chief Engagement Officer do and why is the role so important in nonprofit organizations? Tony talks to Mary Frances-Wain from Prosperity Now to dive into how her role has been instrumental in integrating different departmental goals into one aligned organizational purpose.2022-02-2439 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Kate McKenney to discuss data literacy and digital transformationHow communications teams incorporate data strategy varies across organizations and departments. In the context of digital transformation, the data informs so much of the changes that we make and the work that we do. Listen to the unique approach and experience of an expert in the field of data and insights!2022-02-1049 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Nolan Marketti to discuss creative processThe creative process can get tricky when dealing with budgets, differing styles and personalities. In the nonprofit space, many organizations struggle with how to foster that in remote work environments and shifting priorities. Nolan Marketti sits down with PTKO CEO, Tony Kopetchny, to discuss.2022-01-2743 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Caroline Chang to discuss how technology has changed our outreachThe way that we use technology to communicate with our audience in the nonprofit space has changed dramatically over the years. The kind of data that we can collect and the way we can leverage it is not the same as years past. Caroline Chang of UC Innovation has seen this evolution applied in the university world and she sits down with ParsonsTKO CEO, Tony Kopetchny, to share her insights.2022-01-1256 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with PTKO's own Chief Analytics Officer to talk dataWhat is data and how does it impact your organization? Tony sits down with ParsonsTKO’s Chief Analytics Officer about how ubiquitous the term is and where the opportunities are to rethink our relationship with data in order to accomplish our mission moving forward. Stephan talks to us about the story that lives within the data that we collect, how to find the metrics that matter, and how we can use that data to make better decisions and tell more compelling stories to our audiences.2021-12-1336 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks operational challenges for nonprofits to the CEO of Shoes that FitAmy Fass discusses the challenges and rewards of a nonprofit that is focused on one aspect of child poverty. She talks to Tony Kopetchny about the operational complexities of a national nonprofit that has many chapters working towards a common goal, as well as her forthcoming book. As the Founder and CEO of Shoes that Fit, she understands the importance of the financial bottom line but works hard to keep the vision of improving the lives and self-confidence of the children her organization serves as her focus.2021-11-0948 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony discusses the power of storytelling with the Founder of WeXLThe Founder and CEO of WeXL discusses the impact of her work in using creativity to impact equity and to give a voice to others. Tony Kopetchny sits down with Arabella DeLucco discuss the importance of diversity in storytelling, and why creating space for those who are marginalized is crucial and how to measure the impact of the content that her organization creates. She shares her own personal story and the impact that storytelling has had on her own journey.2021-10-2042 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Bob talk about thought leadership, what it means, and when it mattersBob Lalasz, Founder and CEO of Science + Story, is considered to be a thought leader by most in his field. But what does thought leadership actually mean? What is the purpose of investing time and energy into it and how can you measure its value? ParsonsTKO's CEO, Tony Kopetchny, talks to him about it all.2021-09-2255 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Shannon talk about Digital and Data in diversifying fundraisingTony and Shannon talk about Digital and Data in diversifying fundraising by ParsonsTKO2021-08-261h 03
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Jason talk about the evolution of Communications teams, roles and titlesTony and Jason talk about the evolution of Communications teams, roles and titles by ParsonsTKO2021-08-251h 02
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Nyeleti talk about Global Black Youth and entrepreneurshipTony and Nyeleti talk about Global Black Youth and entrepreneurship by ParsonsTKO2021-08-2539 min
Science+StoryStefan Byrd-Krueger: Measuring the Impact of Your ContentThe chief analytics officer of the firm ParsonsTKO talks about what content metrics he looks at closely, why research organizations need to promote their individual experts more, why he thinks the research sector is finally ready to level up the ways it measures content impact, and why a new project at ParsonsTKO aims to bring data innovation to the research world at large.2021-08-2042 min
And This is How it StartedHow it Started: Activism Always with Mikayla O'Reggio & Chelsie LuiMikayla is a senior at UC Berkeley majoring in Environmental Economics. Chelsie is a senior at California PolyTech majoring in Communication. Mikayla and Chelsie are co-founded Activism Always, technology and service that allows organizations to flexibly and reliably organize data into easy-to-access insights and visualizations. Their mission is to produce data-driven insights supported with robust research and analysis for their clients, with consideration to current discussions around social issues, online activism, and intersectional action to support the goals of mission-driven organizations. A prototype project they have worked on is called Black Live Matter Always, where online content from the...2021-03-0229 min