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Two Geeks and A Marketing PodcastLive with Roger and Pascal Episode 5: Simplifying Blogs, Speaker Webpages and Toy Story at 30#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAWelcome everyone, this your companion to the full video and audio magazine @twogeeksandamarketingpodcast Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube as they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section? Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, rese...
2025-11-3030 minTwo Geeks and A Marketing PodcastLive with Roger and Pascal Episode 4: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of StraplinesLive with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲Q: What is the best way to rethink your website experience? Roger is inviting Pascal to revisit and recap on the followi...
2025-10-0929 minTwo Geeks and A Marketing PodcastLive with Roger & Pascal - Episode 3: Circle of Simplicity, Signature Talks, and Controlling RumoursLive with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲What is the Circle of Marketing Simplicity? This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely...
2025-09-3030 minTwo Geeks and A Marketing PodcastLive with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and StorytellingLive with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?Hear Roger and Pascal’s honest take on the current state of...
2025-04-3030 minTwo Geeks and A Marketing PodcastLive with Roger and Pascal - Ep1: P for... Product, Public Speaking and Precious!Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.We're delighted to present our brand new three segments:04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing RevisitedIn this episode, Roger Edwards and Pascal Fintoni answer the following questions:1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?2️⃣ How do you start a career i...
2024-11-2830 min
Film Marketing Academy PodcastFilm Marketing Review - The One About 'Oppenheimer'Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan.We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwide release of Oppenheimer. This conversation was originally recorded for episode 103 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched...
2023-09-0727 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Operation Fortune: Ruse de Guerre'In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the villains and the financial troubles of the original distributor. The marketing campaign had great elements but was underwhelming and failed to showcase how good the movie really is - but perhaps this was the right decision for the new distributor given all the delays? ...
2023-09-0722 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Banshees of Inisherin'“You’re all fecking boring!"Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gleeson, Kerry Condon and many others.Part fable, part historical critic, 'The Banshees of Inisherin' became a huge hit despite its relatively low key marketing campaign and we ask the question whether Disney+ streamed the movie up too early and harmed its cinema run.In this extract of 'Two Geeks And A Marketing Podcast', we examine the importance of festival premieres, the poster desi...
2023-09-0728 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Knives Out'Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaign for this genuinely different whodunnit with plenty of twists and turns and a surprising dénouement. This is a full-on investigation into the teaser posters, multiple trailers, character posters, the Instagram #KnivesOutChallenge, a black and white mockumentary, The Get Your Cut treasure hunt and... that jumper worn by actor Chris Evans.There are most certainly some great lessons about planning your the social media campaign and reacting swiftly to your audience's comments.This conversation w...
2023-09-0625 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The King's Speech'"It takes leadership to confront a nation’s fear. It takes friendship to conquer your own. "Pascal Fintoni and Roger Edwards go for a deep-dive into the making and marketing of this brilliant and surprise hit movie directed by Tom Hooper with exquisite dialogues between Colin Firth, Geoffrey Rush, Helena Bonham-Carter and Jennifer Ehle.What is the best way to approach marketing when you are a relatively low budget movie? Let's find out the journey of the 'King's Speech' from the stage play to becoming among the most nominated films of all time at t...
2023-09-0623 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Yesterday'"Everyone in the world has forgotten the Beatles. Everyone except Jack... "In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this 2019 gem of a movie directed by Danny Boyle and with mesmerising performances from Himesh Patel and Lily James in a career best. But was the marketing strategy and its key messages clear enough? Did audiences understand this is NOT a jukebox musical based on Beatles songs but a science fiction movie which showcases Beatles music?We study the promotional efforts from st...
2023-09-0622 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Snatch'Pascal Fintoni and Roger Edwards have a lot of fun revisiting Guy Ritchie’s second film, the darkly funny London gangster story with an ensemble cast of weird and wonderful characters: Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo!We look back at the 2000 poster design, the press coverage, the countless blog articles, podcasts and youtube reviews and retrospectives and the 4 key marketing lessons inspired by the making and promotion of the most quotable British gangster movie ever!--About the Film Marketing Acad...
2023-09-0528 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Nomadland'"See You Down The Road."This 2021 movie directed by Chloe Zhao and starring Frances McDormand with real life travellers is an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. Pascal Fintoni and Roger Edwards follow the marketing trail comprised of teaser trailers, vlogs, featurettes and some excellent posters we’d be happy to display on our walls.This conversation was originally recorded for episode 43 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began wit...
2023-09-0531 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Three Billboards Outside Ebbing, Missouri'Pascal Fintoni and Roger Edwards reflect on the meaning and marketing of this masterpiece written and directed by British filmmaker Martin McDonagh and starring Frances McDormand, Woody Harrelson, Sam Rockwell, Peter Dinklage, Caleb Landry Jones and many others.This film, with its superb dialogue, characters and cinematography, is about consequences in a small American town. And, if you think about it, is also about the power and impact of targeted communication. 'Three Billboards Outside Ebbing, Missouri' received 223 nominations, 132 wins including two Oscars. --About the Film Marketing AcademyIt a...
2023-09-0520 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Bill and Ted Face The Music'First, we had Bill and Ted’s Excellent Adventure (1989), then Bill and Ted’s Bogus Journey (1991) and now, William "Bill" S. Preston Esq. and Ted "Theodore" Logan have to face the music!Why? Quite simply, they failed to write the one song that would unite the world.Pascal Fintoni and Roger Edwards review the marketing of the 2020 follow up to the classic Bill and Ted time travel films. Get ready for more great music, time travel paradoxes and outrageous comedy!--About the Film Marketing AcademyIt all began with...
2023-09-0512 minFilm Marketing Academy PodcastFilm Marketing Review - The One About Pixar’s 'Toy Story'“To Infinity And Beyond!”Pascal Fintoni and Roger Edwards celebrate the 25th anniversary of Toy Story and talk about its impact in the world of animation and computer-generated feature films, in this extract from ‘Two Geeks And A Marketing Podcast’ recorded in 2020 as part of our launch season.Cartoons and animations are for kids, right? Well think again, or even better, feel again as this very first computer-generated feature film from Pixar has invited generations of film-goers to do. --About the Film Marketing AcademyIt all began with a simple con...
2023-09-0514 minFilm Marketing Academy PodcastFilm Marketing Review - The One About Phyllida Lloyd’s 'Mamma Mia'In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing?Think about it, a pop group whose songs became a juke box musical which then became a film.This conversation was originally recorded as part of the podcast launch series.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni...
2023-09-0513 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Last Night In Soho'“A murder in the past. A mystery in the future!” The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel.In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards discuss why this fantastic and technically superb movie by Edgar Wright deserved a bigger audience and why the film failed at the box office despite the rave reviews. 'Last Night In Soho' mixes glitzy and dark elements and that is true of the p...
2023-08-3027 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Now You See Me'"The first rule of magic? Always be the smartest guy in the room."Pascal Fintoni and Roger Edwards look back at this exciting 2013 heist movie with a magical twist as the bank robbers are all masters of illusion. But was the 'Now You See Me' accompanied by a magical marketing campaign? We review the tactics and PR stunts and see whether they managed to wow audiences or leave everyone nonplussed.This conversation was recorded for episode 77 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing Academy
2023-08-3024 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Death On The Nile' (2022)"Murder was just the beginning."In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the making and marketing of this lavish murder mystery with captivating performances from Kenneth Branagh and the ensemble cast.The posters and social media marketing campaign for Death on the Nile were visually stunning, some interesting and brave decisions were made for the trailers, but the production was also troubled by scandal and the pandemic. We look closely at what happened getting this excellent film onto the big screen. --
2023-08-3030 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Silence Of The Lambs'"From The Terrifying Best Seller."This 1991 movie directed by Jonathan Demme is certainly terrifying in its own right. Starring Jodie Foster as Clarice Starling, Scott Glenn as Jack Crawford, Anthony Hopkins as Dr. Hannibal Lecter and Ted Levine as Buffalo Bill, this film has a long list of the most talked about scenes including the '...and a nice Chianti' moment of course!Pascal Fintoni and Roger Edwards are in full investigation mode as they review the poster design (voted number sixteen of "The 25 Best Movie Posters Ever" by Premiere), the trailers, the...
2023-08-2922 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'A Few Good Men'“You can’t handle the truth.” Pascal Fintoni and Roger Edwards go back to the early 1990's with this masterpiece directed by Rob Reiner and written by Aaron Arkin, based on his original play.Probably one the best known courtroom drama movies, with a perfect script where each line matters, great performances from all the cast without ever over-shadowing one another, and tense courtroom battles! 'A Few Good Men' remains a must-see film!We review in detail the official trailer, which has the perfect structure and storytelling to really get audiences excited. But why are...
2023-08-2917 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Nightcrawler'In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this dark satire about 24h news channels directed by Dan Gilroy and starring Jake Gyllenhaal, Rene Russo, Bill Paxton and Riz Ahmed.The approach to marketing 'Nightcrawler' is so entrepreneurial and almost matches the 'create your own luck' mindset adopted by the character Lou played Jake Gyllenhaal.From early screening of incomplete work to attract interest from distributors to ingenious viral marketing strategies, including a fictional video résumé on Craigslist and fake social media profiles for Lo...
2023-08-2921 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Game'"What do you get the man who has everything?Released in 1997, this psychological thrilled directed by David Fincher is so intriguing and keeps you guessing till the end.Pascal Fintoni and Roger Edwards discuss the impact of 'The Game' to late 1990's audiences, the performance of Michael Douglas and supporting cast, the city of San Francisco on screen, and they review the marketing campaign, in particular the teaser trailers that match the tension and paranoia of the film.--About the Film Marketing AcademyIt all began with a...
2023-08-2918 minFilm Marketing Academy PodcastFilm Marketing Review - The One About Tony Scott’s 'True Romance'In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and co-host Roger Edwards relive their favourite moments from this 1993 action comedy written by Quentin Tarantino and directed by Tony Scott. They do find some time to talk about the marketing too!'True Romance' is one of those movies praised for creating that unique ripple effect amongst film fans and film critics alike. It is both a dedication to filmmaking and a celebration of filmgoing, a truly joyous and shared experience that has been talked about for three decades already, long may it...
2023-08-2911 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Dungeons and Dragons' (2023)Pascal Fintoni and Roger Edwards cannot quite believe their luck, they get to talk about role-playing games, fantasy stories and film marketing at the same time!We plunge and delve into the immersive marketing campaign of 'Dungeons and Dragons: Honour Among Thieves' the long awaited fantasy epic with an interesting challenge: there are two audiences. Can the marketing campaign (and indeed the film) appeal to both he D&D gamers and the general public?Roll for initiative and let's find out in this extract from 'Two Geeks And A Marketing Podcast'....
2023-08-2429 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'In Time'"His crime wasn't stealing time. He was giving it away."This great sci-fi thriller by Andrew Niccol and starring Justin Timberlake, Amanda Seyfried, Cillian Murphy is often-looked, and wrongly so.Pascal Fintoni and Roger Edwards take an in-depth look at two versions of the trailer for this time twisting film and wonder whether the original trailer may have left audiences confused and underwhelmed?--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing...
2023-08-2429 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Rings Of Power' (Part 2)Pascal Fintoni and Roger Edwards continue their extensive study of the marketing campaign for the most anticipated (and expensive) TV series.In part 1, we looked at the many elements of the brilliant teaser campaign and we are now discussing how the producers and marketers kept building the anticipation, dealt with naysayers and engaged with the fan base.This conversation was recorded on the 1st of September 2022, the day of the global online premiere of the first two episodes of 'The Rings Of Power'.--About the Film Marketing Academy...
2023-08-2428 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Prometheus'"The search for our beginning could lead to our end. "This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. Pascal Fintoni and Roger Edwards also spend time reporting back on the incredible marketing campaign which created an interactive universe well before “Metaverse” became a common buzzword.--About the Film Marketing AcademyIt all began with a simple content serie...
2023-08-2425 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Fifth Element'In this extract from 'Two Geeks And A Marketing Podcast' we celebrate the 25th anniversary of 'The Fifth Element' directed by Luc Besson.This is a fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. Pascal Fintoni and Roger Edwards share stories about the making and the marketing campaign for this 1997 blockbuster that continues to charm audiences worldwide.--About the Film Marketing AcademyIt all began with a simple content se...
2023-08-2427 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Passengers'"There is a reason they woke up."This 2016 sci-fi and psychological thriller directer by Morten Tyldum and starring Jennifer Lawrence, Chris Pratt and Michael Sheen is a spectacular looking film with incredible design and a thought provoking storyline led by two popular bankable stars. Pascal Fintoni and Roger Edwards look at the marketing and influencer campaign, discover hidden messages in the posters and trailers, and ask whether the comments the promotion was misleading are justified.This conversation was originally recorded for episode 76 Of 'Two Geeks And A Marketing Podcast'.--
2023-08-2429 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Rings Of Power' (Part1)"A grand journey is defined by its travelers."Amazon bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television series ever made. Pascal Fintoni and Roger Edwards study the first six months of the extensive, worldwide marketing campaign for 'Lord Of The Rings: Rings Of Power' from teaser images to enigmatic social media posts, trailers and the amazing series of character posters.Could this be the best teaser campaign ever?
2023-08-2425 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Minority Report'"Everybody Runs"What an absolutely captivating movie – now over 20 years old – this is a masterclass in near-future storytelling by director Steven Spielberg.It shows how intrusive surveillance could become, how personalised ads could be used and paints a scary picture about privacy. Pascal Fintoni and Roger Edwards discuss how many of the film's predictions have come true and some of the marketing techniques used to entice a worldwide audience.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fint...
2023-08-2321 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Harry Potter and the Philosopher's Stone'Pascal Fintoni and Roger Edwards celebrate #20YearsOfMovieMagic by reviewing the first Harry Potter film and take a close look at the marketing campaign which successfully used scarcity (partially due to the need to protect the young actors) to increase interest in the movie.This conversation was originally recorded for episode 61 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an...
2023-08-2322 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Matrix Resurrections'In a first for Pascal Fintoni and Roger Edwards, they talk about a film that was yet to be released and before the marketing campaign had even started. This was prompted by two key events:A trailer shown at CinemaCon in August 2021 caused global debate on forums and countless speculation videos about Matrix 4. The official trailer dropped the day before we recorded this episode, and we discuss the contents of the trailer and our expectations of the film.It is fascinating to look back now and reflect on our own views an...
2023-08-2318 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Tomorrow War'This is a great addition to the time-travel sub-genre, a stunning alien invasion summer action movie released straight onto Amazon Prime in 2021.Arguably the marketing campaign was rather US-centric, however the ingenuity of the social media posts, the partnership with media and consumer goods brands, and the PR stunts were very creative and generated much buzz and anticipation.Pascal Fintoni and Roger Edwards investigate whether the claim made by by Amazon Studios head Jennifer Salke became a reality: "The Tomorrow War will be a global event that will surprise and delight our customers around the...
2023-08-2322 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Hitchhiker's Guide To The Galaxy'This is a trip down memory lane for Pascal Fintoni and Roger Edwards as they explore the marketing of the ninth version of 'The Hitchhiker's Guide to the Galaxy' based on the book series by Douglas Adams.From screen releases to DVD boxsets, we look at the extended universe created by the producers and fans alike including an award winning trailer, audio guides on iTunes, official website, soundtrack, exclusive gift sets, and so much more!This conversation was originally recorded for episode 42 of 'Two Geeks And A Marketing Podcast'.--About...
2023-08-2321 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Blade'Was this really the first Marvel movie? 10 years before Iron Man and 20 years before Black Panther? Released in 1998 'Blade' is an exhilarating mix of vampires, science fiction and martial arts starring Wesley Snipes, Kris Kristofferson, Stephen Dorff, N’Bushe Wright and a horde blood sucking immortals.Pascal Fintoni and Roger Edwards recount the making and marketing of this thrill a minute film – which unlike all the Marvel movies that followed is for a mature audience with adult themes and bloody violence.--About the Film Marketing AcademyIt all began...
2023-08-2319 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Matrix'This film was a simply a cinematic triumph in 1999 as the world entered the new Millennium. 'The Matrix' won 4 Oscars, grossed over $463 million on a budget of $63 million, and was the first DVD to sell over 3 million copies. Pascal Fintoni and Roger Edwards look back at their experience of seeing 'The Matrix' for the first time, the unforgettable slow motion fight sequences, the outfits and accessories, the great quotes from this movie, including:“Free … your … mind”, “Dodge this”, “There is no spoon”, “Don’t think you are – know you are”, “Welcome … to the real world”, “I know kung fu”...
2023-08-2317 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Blade Runner 2049'Pascal Fintoni and Roger Edwards go for a deep-dive into the marketing assets and tactics used to promote Harrison Ford return to the role of Deckard.This sequel to the 1982 Sci-Fi classic was directed by Denis Villeneuve and released in 2017. 'Blade Runner 2049' is just as visually stunning as the first movie (set in 2019) and some of the marketing visuals are outstanding and simple. But does the film live up to the hype? Is it a worthy sequel? Has too much time passed between the two films?Let's find out in this conversation...
2023-08-2220 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Mad Max: Fury Road'Pascal Fintoni and Roger Edwards have great fun talking about the making and marketing of the sequel we never knew we needed!'Mad Max: Fury Road' has a fascinating development history dated back to 1997 and the marketing campaign is just as intriguing, from impactful teasers to PR stunts such as a drive-in screening, dusty car-wash competition and Warboys surprise concerts, it is all a bit mad!This conversation was originally recorded for episode 26 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began...
2023-08-2220 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Mandalorian'Pascal Fintoni and Roger Edwards return to the Star Wars universe to reflect on the UK launch of 'The Mandalorian' Season 1 on Disney+ in Spring 2020.We ask whether a TV series is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences. It is fascinating to listen back to this episode originally recorded for episode 22 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger E...
2023-08-2222 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Martian'Pascal Fintoni and Roger Edwards explore the making and marketing of 'The Martian' directed by Ridley Scott and starring Matt Damon with an incredible ensemble cast. Highlights include attention grabbing PR tactics in collaboration with NASA, a VR experience and an immersive pre-launch marketing phase which included video logs created by each actor – completely in character!This discussion was recorded for episode 16 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Ro...
2023-08-2213 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Flash Gordon'Pascal Fintoni and Roger Edwards celebrate the 40th Anniversary of the iconic movie Flash Gordon as well as the release of the 4K Blu-Ray 5 Discs Box set, in this extract from ‘Two Geeks And A Marketing Podcast’.We look back at our favourite moments, the sometimes wacky set design, the songs from Queen and the challenge of marketing to a global audience a movie that is quintessentially British!--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the...
2023-08-2212 minFilm Marketing Academy PodcastFilm Marketing Review - The One About Chris Nolan’s 'Tenet'At the time heralded as the movie that will get audiences back to the theatres, Pascal Fintoni Roger Edwards reflect on the marketing of the time travel film ‘Tenet’ released in the Summer of 2020 in the middle of a global pandemic.It is fascinating to look back and ask the question: how did audiences respond?This conversation was recorded for episode 7 of 'Two Geeks And A Marketing Podcast' as part of the launch series.--About the Film Marketing AcademyIt all began with a simple content series launched in 2...
2023-08-2216 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Lords Of The Rings Trilogy'“ONCE YOU GO DOWN A ROAD, YOU TAKE IT THROUGH TO THE END.” – Peter JacksonAnd to the end that road was taken, all the way to the 76th Academy Awards where Peter Jackson and the cast and crew won all eleven awards for which The Return Of The King was nominated, including Best Picture. Some 20 years later, The Lord Of The Rings trilogy remains a captivating lesson in filmmaking as well as film marketing.In this discussion recorded for the launch of 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards...
2023-08-2219 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Tremors'"They say there’s nothing new under the sun. But under the ground... "Pascal Fintoni and Roger Edwards have a lot of fun talking about the making and marketing of the most beloved horror comedy of the 1990's.We celebrate the hard-work and dedication of the cast and crew and in particular how they held their ground when distributors seemingly struggled to understand how to market 'Tremors'.This conversation was recorded for episode 99 of 'Two Geeks And A Marketing Podcast' the day before the celebration of 33 years since the release of 'Tremors' in 1990.
2023-08-1627 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Menu'"Wonderful surprises await you all."Pascal Fintoni and Roger Edwards dissect the marketing campaign for this gripping and unique thriller from teaser posters to quirky social media posts.Did 'The Menu' deserve more promotion somehow? Did the trailers give too much away or not enough? Could there have been more links with other food brands? Answers to these questions and more in this conversation recorded for episode 96 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content s...
2023-08-1623 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Halloween Ends'"This is Laurie Strode’s last stand."In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards take an extensive look at the character driven marketing campaign for the last Halloween Movie.This is a bitter-sweet film marketing review as we say good-bye to Laurie Strode first introduced to a worldwide audience in 1978.The sense of nostalgia is palpable in all elements of the marketing campaigns, from posters to multiple versions of the trailers, exclusive BTS, a '80s style retro game, a fun video editing competition and fi...
2023-08-1623 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Shallows'Wrongly dismissed by the media as a 'Jaws' rip-off, this is a completely different kind of shark movie. 'The Shallows' is an exciting, tense and edge of seat scary tale with some incredible cinematography and landscapes. Pascal Fintoni and Roger Edwards examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, Sully wasn’t CGI. He was real and put in a fine pe...
2023-08-1630 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Scream 5' (2022)"It’s Always Someone You Know!"After a 10 year gap the Scream franchise returns with another Ghost Face killer on the loose. Pascal Fintoni and Roger Edwards look at the posters, trailers, featurettes and go for a deep dive into the remarkable social media marketing campaign which included an official Woodsboro Horror Film Club account. But did the Facebook and Tik Tok algorithms get it right?And was it a good decision to remove the number from the official title?Let's find out!--About th...
2023-08-1624 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Dog Soldiers'In this extract from 'Two Geeks And A Marketing Podcast' we celebrate the 20th Anniversary of one of the best werewolf movies of all time. Whilst there is little material available online about the marketing that supported the 2002 launch of 'Dog Soldiers', the stories about how the team brought the production to the screen are just as fascinating. There’s also real drama in the hunt for the lost negatives which almost scuppered the launch of a 4K Blu Ray.A real lesson in entrepreneurship and ingenuity from the director Neil Marshall and th...
2023-08-1520 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Squid Game'In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards reflect on the making and marketing of the most successful foreign TV series of the decade.Squid Game was originally conceived as a film and it took writer director Hwang Dong-hyuk over a decade to bring it to our screens. We look at the design and imagery and how this violent, dark drama about a deadly game show became so popular over the whole world through various local campaigns. --About the Film Marketing Academy...
2023-08-1518 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Interview With The Vampire'This gothic horror masterpiece by Neil Jordan re-defined the vampire genre and features great performances from Brad Pitt, Tom Cruise, Kirsten Dunst, Antonio Banderas, along with copious amounts of gore. Released in 1994, just before the Internet era, we have little information about the marketing of the film apart from the trailer and posters and the publicity.One major highlight is writer Anne Rice objecting to Tom Cruise being cast in the role of Lestat and then changing her position after she saw the movie adaptation of her 1976 novel.--About the F...
2023-08-1520 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Misery'This 1990 horror movie adaptation of the Stephen King novel by Rob Reiner will need no introduction, suffice to say 'Misery' takes tension to almost unbearable levels!Pascal Fintoni and Roger Edwards have fun reminiscing about seeing the movie for the first time on the big screen, that scene with the sledgehammer and how the marketing focused the promotion on the director, novelist and screenplay writer rather than the stars who were considered to be relative unknowns.--About the Film Marketing AcademyIt all began with a simple content series launched...
2023-08-1520 minFilm Marketing Academy PodcastFilm Marketing Review - The One About '10 Cloverfield Lane'“Monsters come in many forms.” An unexpected sequel to the 2008 film Cloverfield, some would argue that the Cloverfield elements were tagged onto a generic “kidnapped girl in cellar” story. However, Howard playing John Goodman is terrifying as the captor in this extremely tense movie. The marketing was also remarkable. In addition to the usual posters and trailer, the producers set up an elaborate viral treasure hunt style game to suck fans into following clues left by Howard himself.This conversation was recorded for episode 48 of 'Two Geeks And A Marketing Podcast'.--A...
2023-08-1520 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Invisible Man' (2020)An incredible tour-de-force by Elisabeth Moss in this intriguing and tense take on an old classic, with a few proper jump out of your seats moments!Pascal Fintoni and Roger Edwards go for a deep-dive on the marketing campaign in particular the visually impressive social media content with a never-ending list of taglines and teasers.Our favourite? What you can’t see, can hurt you.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Fi...
2023-08-1519 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Mist'“Belief divides them, mystery surrounds them, but fear changes everything.”In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards talk about the making and marketing of 'The Mist' the 2007 horror movie directed by Frank Darabont and based on the short novella written by Stephen King.This clever horror film was promoted with the innovative use of “webisodes” to accompany the posters, trailers, festival screenings, premieres and much more...The CGI monsters are very effective for the time, but the real point of the film is that the monsters...
2023-08-1423 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Woman In Black'“The most chilling ghost story of our time.” A rather bold claim for this 2012 horror movie directed by James Watkins (Eden Lake 2008) and starring Daniel Radcliffe, Ciarán Hinds, Janet McTeer, Liz White and many others.Pascal Fintoni and Roger Edwards ask whether this return to old-school chills and thrills, produced by Hammer Film Productions and the UK Film Council, has really paid off.From teaser trailers and posters, to social media 'do you believe in ghosts' surveys, YouTube featurettes and online Q&As with the stars, we explore every aspects of the marketi...
2023-08-1420 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Triangle''The Triangle' starring Mellisa George, Liam Hemsworth, Michael Dorman and many others is a great horror film with several mind-scrambling twists and genre-shifts. Pascal Fintoni and Roger Edwards discuss how the marketing may have let it down as the posters and trailer suggest it’s a slasher film on a cruise liner. Whilst that’s what you might think at first, director Christopher Smith soon takes you on a scary time paradox direction. A genuinely smart and enthralling scary movie, sadly Many people will have given Triangle a miss because of the false impression created by t...
2023-08-1416 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Us'This scary identity and body horror movie 'Us' directed by Jordan Peele can be a disturbing watch indeed! But it is the use of sound, visual motifs and clever storytelling that makes it a powerful movie that bears re-watching. Pascal Fintoni and Roger Edwards share their views and reactions to the film and its multi-faceted marketing campaign about mysterious doppelgängers invading a family's vacation home. This conversation was recorded for episode 31 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a s...
2023-08-1417 minFilm Marketing Academy PodcastFilm Marketing Review - The One About ' The Blair Witch Project'Lost footage film 'The Blair Witch Project' released in 1999 was the most successful independent film of all time. And it’s pretty scary too!Pascal Fintoni and Roger Edwards explore how that independent and entrepreneurial spirit was also used in the marketing campaign to attract the attention of audiences and the media.It started with an intriguing hook: In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found. 'The Blair Witch Project' was made more intriguing by a mockumentary an...
2023-08-1418 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'A Quiet Place'"If The Hear, They Hunt You"We look back at the making and marketing of a really thrilling and frightening movie with almost no dialogue directed by John Krasinski who also starred alongside Emily Blunt, Millicent Simmonds and Noah Jupe.'A Quiet Place' is a tale of blind extraterrestrial monsters tracking humans using their acute hearing which has audiences on the edge of their seats. Pascal Fintoni and Roger Edwards discuss the marketing campaign and how the unique sound production found its way into the marketing of the film too.--
2023-08-1416 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Waterworld'"Beyond the horizon lies the secret to a new beginning."Pascal Fintoni and Roger Edwards look at the production and marketing of 'Waterworld' the Kevin Costner epic which quickly inherited the unfair reputation of being a flop even though that is not the case at all. We discuss why this happened and whether the studio made a mistake by editing so much out of the theatrical release? This conversation was originally recorded for episode 95 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyI...
2023-08-0924 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Drive' (2011)There Are No Clean Getaways. Get In – Get Out – Get AwayIn this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards look back at the 2011 neo-noir thriller starring Ryan Gosling, Carrey Mulligan, Oscar Isaac, Bryan Cranston, Christina Hendricks, Ron Perlman and Albert Brooks. We look at the marketing for this stylish film about a Hollywood stunt driver who moonlights as a criminal getaway driver and incurs the wrath of L.A.'s most dangerous criminal after a heist goes wrong. Did the marketing campaign cause people to misinterpret the g...
2023-08-0925 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Mission: Impossible - Dead Reckoning (Part 1)'Pascal Fintoni and Roger Edwards return to the 'Mission: Impossible' franchise with an extensive study of the decisions and choices behind the marketing campaign launch.The initial promotional assets for the 7th 'Mission: Impossible' include a first trailer, a CinemaCon video message, plus a 10-minute video featuring one of the most dangerous stunts in movie history and the best SEO campaign ever!--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an...
2023-08-0924 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Indiana Jones and the Dial of Destiny'Pascal Fintoni and Roger Edwards have fun exploring the launch of the marketing campaign for the most anticipated summer movie of 2023.What will it take to get the audience to go and see the 5th Indiana Jones movie after a 15-year gap?We look at the teaser posters, trailers, magazines exclusives, the social media posts and share our wish list of promotional activities for the rest of the campaign.This conversation was originally recorded for episode 91 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing Academy
2023-08-0924 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Red Sparrow'In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards take a close look at the hard-hitting 'Red Sparrow' directed by Francis Lawrence and starring Jennifer Lawrence alongside Joel Edgerton and others.We look at the marketing campaign that treads carefully around the subjects of exploitation and international relations and gives this cinematically breathtaking film a simple yet effective launch. --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing A...
2023-08-0927 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Mummy' (1999)The sands will rise. The heavens will part. The power will be unleashed. We look back at the making and marketing of 'The Mummy' released in 1999 and directed by Stephen Sommers.Pascal Fintoni and Roger Edwards go hunting for marketing gems in this fun action movie that mixes Egyptian legend with comedy, horror and Indiana Jones style adventure. --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy pr...
2023-08-0925 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Prey'Is this the best 'Predator' film since the 1987 original? This is the question Pascal Fintoni and Roger Edwards ask themselves in this extract from 'Two Geeks And A Marketing Podcast'.You could say it is back to basics for this new addition to the franchise – effectively warrior against warrior, or hunter against hunted. We loved the historical setting and the authentic Comanche cultural references. We look at the marketing campaign which at first might appear quite modest given that 'Prey' became the most successful straight to streaming release at the time.--
2023-08-0930 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Top Gun: Maverick'Pascal Fintoni and Roger Edwards study the initial marketing campaign – a very tight and controlled promotional activities with no danger of message fatigue for what has been a 3-year wait.We look at the three key elements of the 'Top Gun: Maverick' marketing experience: the aircraft, the training, the nostalgia.This conversation was recorded for episode 75 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Aca...
2023-08-0829 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Uncharted'Based on the famous video game series, Unchartered is and looks like an exciting combination of Indiana Jones, Tomb Raider and other treasure seeking action movies. Pascal Fintoni and Roger Edwards review the extensive marketing campaign across traditional and social media channels and search for the answers to the following question:How do you keep the gamers and non-gamers equally engaged and interested in seeing 'Uncharted' at the movies?--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and...
2023-08-0824 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Dredd'In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards immerse themselves into the world of Judge Dredd, a character from UK sci-fi magazine 2000AD. This film released in 2012 is more faithful to the style of the magazine, than the first movie released in 1995 and starring Sylvester Stallone, and whilst 'Dredd' is a great film, it wasn’t a box-office success. We look at how much the lacklustre marketing campaign was to blame. --About the Film Marketing AcademyIt all began with a sim...
2023-08-0820 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'No Time To Die' (Part 2)After reviewing the teaser campaign for 'No Time To Die', Pascal Fintoni and Roger Edwards go for a deep dive into the multi-faceted promotional activities of the most anticipated last story with Daniel Craig as Bond.We’ve waited so long for Bond 25. Delayed three times by the pandemic, No Time to Die was worth the wait. It’s a great film in all respects.We celebrate the film making and the marketing of this latest adventure for 007. --About the Film Marketing AcademyIt all began with a simpl...
2023-08-0823 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Dark Knight'"I Believe Whatever Doesn't Kill You Simply Makes You... Stranger."The second of 'The Dark Knight Trilogy' directed by Christopher Nolan is considered to be one of the most successful super-hero films of all time. For Pascal Fintoni and Roger Edwards, there is a staggering amount of marketing tactics to be unearthed including a viral campaign targeting DC Comics fans and collaborating with Comic-Con to create an online “game” involving 10 million fans.This conversation was recorded for episode 56 of 'Two Geeks And A Marketing Podcast'.--About the Film Mark...
2023-08-0818 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Skyfall'Pascal Fintoni and Roger Edwards return to the Bond franchise with 'Skyfall', the 23rd Bond film, and the third starring Daniel Craig.This adventure started to reintroduce elements from earlier films that the reboot of Casino Royale had taken out, such as Q and Miss Moneypenny.In addition to the usual marketing by the distributors, Skyfall was loaded with product placements from the likes of Heineken, Honda, Sony and Coca Cola, all of whom ran their own, huge, innovative and viral marketing campaigns. --About the Film Marketing AcademyIt...
2023-08-0825 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Speed'In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards look back at 'Speed' directed by Jan de Bont.This incredibly popular edge of the seat thriller, set in LA on a bus that will explode if it goes below 50 mph, is the perfect 1990's action film!The story builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep their propositions simple and focus on building excitement and engagement around them.--About the Film Marketing Academy
2023-08-0716 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Mission: Impossible - Fallout'Pascal Fintoni and Roger Edwards rather excitedly talk about 'Mission: Impossible – Fallout'.This is the sixth in the franchise and perhaps the most ambitious and thrilling. We look at the marketing of the film and how they used video featurettes to showcase the stunts and build excitement with the audience. --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film market...
2023-08-0719 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'On Her Majesty’s Secret Service'Following the sad death of actress Diana Rigg and to celebrate her incredible career, Pascal Fintoni and Roger Edwards selected 'On Her Majesty’s Secret Service' for the 11th episode of 'Two Geeks And A Marketing Podcast'.What are the marketing lessons from the fifth James Bond film from 1969, and the only one starring George Lazenby. --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive lib...
2023-08-0714 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Mulan'We talk about 'Mulan' a great family action movie also known as the first COVID delayed blockbuster that was eventually released straight to the on-demand market through Disney+ at a one off charge for viewers. Would this be the new norm for cinema releases?The conversation was originally recorded for episode 10 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy...
2023-08-0714 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Wonder Woman 84'How do you promote a movie in the middle of a global pandemic? Pascal Fintoni and co-host Roger Edwards review in detail the summer 2018 to summer 2020 marketing campaign of the much anticipated and delayed sequel to the 2017 Wonder Woman.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:'70s and '80...
2023-08-0716 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'No Time to Die' (Part 1)In this extract from episode 2 of 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards investigate the summer 2020 teaser campaign of 'No Time To Die' which initially was just known as 'Bond 25'.How do you keep fans engaged after a long gap and when the release of your film is delayed by the global pandemic?--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND...
2023-08-0712 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Empire Strikes Back'The Adventure Continues... The Star Wars saga continues... The battle continues... 'The Empire Strikes Back' redefined the sequel and started the trend towards “universe” films. It’s also regarded as one, if not the best, sequels of the entire movie franchise. Pascal Fintoni and Roger Edwards have a look at the marketing for the film including the pressure felt by the filmmakers after the runaway success of 'A New Hope', the trailers and fun radio spots, the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one...
2023-08-0228 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Alien' (1979)‘In space no one can hear you scream.’ In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards review the making and marketing of one of the best sci-fi movies of all time. We look at the gloriously simple but effective marketing campaign with its unique typography, soundscape, collection of trailers, posters and radio spots. We also remind ourselves about the impact and influence of 'Alien' in the sci-fi horror genre with the incredible sets and sound design. And how about that creature?--About the...
2023-08-0224 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Batman' (1989)"Gentlemen, let's broaden our minds, Lawrence!"This 1989 blockbuster became an “event movie” powered by a furious build up campaign that created the Batmania worldwide phenomenon. Pascal Fintoni and Roger Edwards look at the marketing campaign, what elements created Batmania and review the film which was a darker take on the Batman character than the camp colourful 1960s TV show and movie. The conversation was originally recorded for episode 70 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple conte...
2023-08-0222 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Evil Dead'One of the scariest low-budget movies of all time, the 'Evil Dead' is still banned in certain countries. Pascal Fintoni and Roger Edwards discuss why it is also perhaps one of the first examples of influencer marketing.After trying to create a “show within a show” to coax media commentators, and merch campaign by Irvin Shapiro, a comment by author Stephen King who saw the film at Cannes lifted 'The Evil Dead' from relative obscurity to the most sought-after indie horror movie. This conversation was originally recorded for episode 57 of 'Two Geeks And A Mar...
2023-08-0219 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Jaws'A masterclass in suspense, story-telling and characterisation, 'Jaws' still mesmerizes audiences nearly 50 years after its release and launched the career of Steven Spielberg into orbit. Pascal Fintoni and Roger Edwards look back at the fascinating marketing campaign, from a simple but iconic poster to a book tie in and media/PR tour plus a series of TV slots. Lots of lessons from this 70's masterpiece that is linked to the invention of the summer blockbuster!Originally recorded on Pascal's birthday for episode 55 of 'Two Geeks And A Marketing Podcast'.--About th...
2023-08-0223 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Princes Bride'In this extract from 'Two Geeks And A Marketing Podcast,' Pascal Fintoni and Roger Edwards about the enduring appeal of the 1987 'Princess Bride'.This film has gained an impressive cult following thanks to its home video release and the relentless enthusiasm of its fans.However the initial marketing for the film, adapted by William Goldman from his 1973 novel, was confusing (especially the trailer) and resulted in box office failure. We look at the original marketing efforts and compare those to the regular events, cast reunions, and "live"performances which have kept The P...
2023-08-0220 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'An American Werewolf In London'Beware The Moon!Halliwell's Film Guide described the film as a "curious but oddly endearing mixture of horror film and spoof, of comedy and shock, with everything grist to its mill including tourist Britain and the wedding of Prince Charles. The special effects are notable and signal new developments in this field.” Pascal Fintoni and Roger Edwards discuss how distributors and financiers very nearly derailed the entire marketing campaign with their beliefs that audiences would want to see a horror film or a comedy but not both.This conversation was originally recorded for epi...
2023-08-0119 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Highlander'“It’s a kind of magic. There can be only one. The Quickening. The Gathering.” "Connor MacLeod, Ramìrez, The Kurgan, Scottish Highlands, New York City."These phrases, characters and locations have entered into legend thanks to the film 'Highlander' and its incredible soundtrack by Queen.In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards look back at the incredible impact of this movie released in 1986, and explore why there was such a vast difference between the European and US marketing campaigns?--About th...
2023-08-0121 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Who Framed Roger Rabbit'In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards explore the challenges of producing and promoting 'Who Framed Roger Rabbit'!Released in 1988, it is one of the last films to feature individually hand-drawn cartoon characters, and it was even more remarkable by breaking new grounds with the mix of live action and animation.Featuring Bob Hoskins and a whole host of Disney and Warner Brothers cartoon characters this film appeals to adults and children and is timeless, outstanding, entertainment. --About the Film Marketing Academy
2023-08-0119 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Ghostbusters'Pascal Fintoni and Roger Edwards talk about 'Ghostbusters' one of the most famous and iconic comedies of all time, in this extract from 'Two Geeks And A Marketing Podcast'.Released in 1984 (what a great year for film fans!) it starred an ensemble cast: Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Rick Moranis and William Atherton. On the marketing side, everything has been captured thanks to our own Proton Packs, from the hit song by Ray Parker Junior, to one of the first examples of viral marketing and The Stay Puft Marshmallow Man of...
2023-08-0120 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Rocky'Pascal Fintoni and Roger Edwards talk about 'Rocky' the 1976 film introducing us to for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the most famous film franchises. People consider Rocky to be amongst the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning three.But before its most incredible success, what was it like to make and market a movie in 1976?This conversation was originally recorded for episode 24 of the 'Two Geeks And A Marketing Podcast...
2023-08-0119 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Gremlins'Pascal Fintoni and Roger Edwards talk about 'Gremlins' in this extract from 'Two Geeks And A Marketing Podcast'.The 1984 American comedy horror film written by Chris Columbus and directed by Joe Dante with Steven Spielberg as executive producer, will need no introduction.Another film considered to be a Christmas movie even though it contains many, quite gruesome, scenes that have become pop culture iconic moments. --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the F...
2023-08-0121 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Lost Boys'Pascal Fintoni and Roger Edwards discuss how Joel Schumacher set out to make the coolest Vampire film ever made and why it became a 1980's icon. Great costumers, hairstyles, motorbikes and 80s hit songs create an unbeatable package of horror film entertainment. Didn’t we all want to be a vampire after watching this? --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of ove...
2023-07-3119 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Die Hard'In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards talk about Die Hard, the best action movie of the late 80's that relaunched the lone hero film genre and propelled Bruce Willis and Alan Rickman from relative obscurity to stardom.One important question for you: is Die hard the best Christmas movie ever made? --About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy p...
2023-07-3117 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Terminator'In this extract from 'Two Geeks And A Marketing Podcast' we spend a moment to marvel at a true independent production with guerrilla style filmmaking and lots of ingenuity. The Terminator is an inspirational and influential movie on so many levels, there are lessons aplenty too for content creators, entrepreneurs and storytellers.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film m...
2023-07-3119 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'The Goonies'Originally recorded by Pascal Fintoni and Roger Edwards to celebrate the 35th anniversary of The Goonies and the 4K blu ray release, this is the ultimate trip down the 80's memory lane! The movie remains a surprisingly adult tale of a band of kids looking for buried treasure to protect their families' future, The Goonies has inspired many films since and launched the careers of many fine actors.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today...
2023-07-3116 minFilm Marketing Academy PodcastFilm Marketing Review - The One About 'Back To The Future'In this extract from ‘Two Geeks And A Marketing Podcast’, Pascal Fintoni and Roger Edwards talk about the many challenges, obstacles and near misses faced by Robert Zemeckis, Bob Gale and Steven Spielberg to get Back To The Future not only made but marketed correctly in 1985.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:70...
2023-07-3115 minFilm Marketing Academy PodcastWelcome To The Film Marketing Academy Podcast – A Message From Pascal FintoniWelcome to the Film Marketing Academy Podcast, the audio series dedicated to helping filmmakers create better film marketing campaigns faster.You are invited to listen to any the following THREE conversations:> Film Marketing Campaign Review – with my co-host Roger Edwards we study and react to promotional campaigns throughout the decades to give you lots of ideas for your next marketing push.> Film Marketing Heroes with special guests working in the marketing and sales side of film production who will share their stories and practical advice for you to implement.> Film Marketing Action...
2023-07-3001 min